Since being added in 1993, Disneys Carousel of Progress's last scene has promised a future where families gather around the voice-activated kitchen appliances and play video games together via virtual reality headsets. Now, nearly three decades later, that scene is finally being realized in houses across the globe. Virtual reality is quickly becoming a cornerstone of entertainment, both in-home and out-of-home.
Earlier this year, Universal Studios Japan debuted the first major attraction to feature augmented reality. Simultaneously, other immersive tech has become a mainstay at attractions large and small in recent years. The introduction of virtual, augmented, and other immersive technologies have been met with excitement by artists, entertainers, and storytellers who are now envisioning new ways to engage with audiences.
At a recent virtual expo, ShowUp, immersive technologies expert Leila Amirsadeghi laid out where the industry is headed. Amirsadeghi said a new chapter is beginning in the industry, one where the dominance of fantasy worlds and sci-fi-themed games is challenged by the plethora of narratives found within our actual reality.
Until now, the vast majority of immersive and extended reality technology has been relegated to video game-like experiences, mostly built around basic premises. Even as family entertainment centers (FECs) and arcades have begun adding the technology to their lineup, the experiences guests are offered still feature a heavy reliance on shooting zombies, dinosaurs, or other players. But Amirsadeghi points to more recent uses of immersive technology to evolve the technology beyond glorified laser tag.
In speaking with Orlando Weekly, Amirsadeghi expanded upon her thoughts first shared at the virtual expo and showed why its important for FECs and other venues to be more conscientious about their offerings. She pointed to different storytelling experiences, such as theatre, as a better way to understand where immersive technology is headed.
There are companies whose model is on scalable, repeatable products that land in multiple arcades and locations versus, you know, approaching it as a theatrical model. You create experiences that are then ticketed and short-lived. They're not permanent installations. They're not permanent attractions per se, they're more pop-up experiences that come through like the theatre.
Like other technologies, the pandemic may have helped us leapfrog forward in the use of immersive technologies. Amirsadeghi believes that the technology that allowed a large portion of the population to shift to at-home working via remote presence will likely stick around long after the pandemic has subsided. The use of telepresence and mixed reality technologies over this past year has provided a familiarity with what these technologies are capable of.
The familiarity with the technologies will continue to increase as adoption goes, and I think we'll see more of these used as tools, whether it's at home or it's out in other locations, explains Amirsadeghi. Entertainment, education, and all of it are going to grow. It's just going to continue to grow.
Christopher Stapleton agrees. He founded a laboratory at UCF focused on experiential media and co-founded the Virtual World Society. Recently he worked with a group of homeschoolers in the mid-Atlantic to bring an educational VR experience, Traveling While Black, to nearby family entertainment centers.
The home is getting more sophisticated, but also youve got a lot of more sophisticated technology available for these venues. But on the same token, are they meeting up with it? With Traveling While Black, what you have is a content piece that was not made for FECs. But they realize they need better content, explains Stapleton. This is where you're going to have a convergence of media and venues with creators and collaborators that can mix and match together to create all new opportunities. So, you're going to have a lot more now that you have a more bottom-up kind of entrepreneurship or social entrepreneurship along with the ability to crowdsource materials and content.
Even while traditional art museums have been resistant to change, other groups, like Meow Wolf and teamLab, have become international sensations for their showcasing of technology-forward interactive art. Meow Wolfs latest attraction, Omega Mart in Las Vegas, relies heavily on projection mapping, as do many of teamLabs displays. Like augmented reality, projection mapping allows for a manipulation of how guests perceive the physical world.
Immersive tech is very visceral and very influential, explains Amirsadeghi. In many ways, it can change a person. Because of the visceral nature, you're able to walk away with the knowledge, whether you realize it or not. The experiences integrate in the body versus being audiovisual. That gives us a platform to be able to bring people into experiences that are more than just entertainment.
One such program to harness this visceral nature is Alejandro G. Irritus Carne y Arena. Guests enter through what looks to be a U.S. Border Patrol holding cell. Once theyve removed their shoes and signed a release form, theyre harnessed with a VR headset to watch an immersive short film focused on immigrants attempting to enter the U.S. through the Sonoran Desert. In one scene where immigrants, including children, encounter U.S. Border Patrol agents, special effects in the room enhance the experience's immersive nature. After the film, guests enter a final room filled with video testimonials from migrants. The film was the first virtual reality project to be included in the Official Selection at the Cannes Film Festival, and versions of it continue to tour North America and Europe.
Stapleton pointed to a study last year that found a third of museums may close due to the ongoing issues related to the pandemic.
One of the things our team has been working on is looking at this opportunity of crisis stimulates innovation. Continuing, he pointed to the ability for immersive technology as a format that can be in a museum that can ebb and flow between an individual group experience, and in an infinite story in a finite space.
In a similar vein to how entertainment and education are now intersecting, Stapleton believes family entertainment centers and cultural venues should also be viewed as adjacent, and overlapping, in their role to the communities they serve. To Stapleton, the role of immersive and extended reality technologies in education is a natural fit. The research I did at the University of Central Florida, right after I left Islands of Adventure, was this whole aspect of looking at experience, particularly looking at what is entertainment and what is education? We spent a lot of years developing an instructional strategy that looks at the basic heuristics of entertainment, the story-playing game, and the basic foundation of experiential learning. We realized that they coupled perfectly together.
Like Amirsadeghi, Stapleton points to how these immersive experiences can cause emotional triggers rarely seen in legacy technologies. The ability to fully envelop the viewer in the experience provides an opportunity for them to understand the story in ways that traditional video simply cant while being far easier to develop than the full mock-ups that some museums have turned to.
He pointed out that both cultural venues and FECs frequently target the same demographics and, to the visitor, often serve a similar role as a place for out-of-home entertainment. But he says, both industries drink their own Kool-Aid, so they have innovation blindness. They never look outside of their own box. But there are a lot of valuable lessons that can crossover. Now with [the rise in] experiential learning and technology, the world is becoming a theme park. And so, all these FECs are becoming little theme parks, but all the in-between spaces are also doing that.
With more artists and curators looking to use immersive technologies to develop to tell the stories unique to their communities, it's expected that more opportunities for collaboration, both between artists to venues and between venues themselves, will provide evermore unique experiences. Stapleton points to community-led museums and smaller towns where a museum or an FEC may offer the only out-of-home entertainment available in the area as potential leaders in this next wave of immersive storytelling.
In her presentation at the expo, Amirsadeghi showed examples of fantastical-like creatures that can be found all around us. She also pointed to the numerous stories in our communities that are yet to be formally shared. Stapleton shared the sentiment. He pointed to the recent push to better recognize Black voices and stories in American culture. There's a whole lacking of content. There's a whole lacking of opportunities. A whole lacking of facilitating these stories. We've only been telling the fairy tale of history thats from a very biased and privileged point of view. And there's all these lost stories and forgotten dreams of a culture that we have suppressed for hundreds of years that is so rich and so beautiful and so enticing. Pausing for a moment before continuing, there's huge work ahead of us.
Stay on top of Central Florida news and views with our weekly newsletters, and consider supporting this free publication. Our small but mighty team is working tirelessly to bring you Central Florida news, and every little bit helps.
Link:
- UNL program using virtual reality to enhance research - KOLN - May 13th, 2024 [May 13th, 2024]
- 3D augmented reality with regular glasses | Stanford News - Stanford University News - May 13th, 2024 [May 13th, 2024]
- LG Display's Research Results on OLEDoS for VR Selected as Distinguished Paper at SID Display Week 2024 - PR Newswire - May 13th, 2024 [May 13th, 2024]
- Full-colour 3D holographic augmented-reality displays with metasurface waveguides - Nature.com - May 13th, 2024 [May 13th, 2024]
- The Future of Onboarding: Inside Serviceplan's VR-Based Employee Integration | LBBOnline - Little Black Book - LBBonline - May 13th, 2024 [May 13th, 2024]
- Virtual reality space experience returns to Silver Street Studios - Houston Chronicle - May 13th, 2024 [May 13th, 2024]
- Rain Technology to Unveil New Anamorphic-XR Optical Engine at Display Week 2024 - Display Daily - May 13th, 2024 [May 13th, 2024]
- Virtual reality used as a tool for brain health at assisted living center - Eyewitness News 3 - May 13th, 2024 [May 13th, 2024]
- Virtual Reality in Gaming Market to Reach US$75 Billion by 2028 - Analytics Insight - May 13th, 2024 [May 13th, 2024]
- Disney+ to release VR Marvel series exclusively for Apple Vision Pro - CyberNews.com - May 13th, 2024 [May 13th, 2024]
- Startup aimed at VR entertainment in cars files for insolvency - PhoneArena - May 13th, 2024 [May 13th, 2024]
- After Decades of Promise, the Virtual Reality Era Has Finally Arrived - Kiplinger's Personal Finance - May 13th, 2024 [May 13th, 2024]
- Hahnville senior signs with virtual reality gaming company - St. Charles Herald Guide - May 13th, 2024 [May 13th, 2024]
- Sandbox VR Forges Franchise Partnership with Apparel Group to Pioneer Virtual Reality in the Middle East - Business Wire - May 13th, 2024 [May 13th, 2024]
- Best VR games in 2024 - TechRadar - May 13th, 2024 [May 13th, 2024]
- Researchers rely on Virtual Reality as a complementary therapy for eating disorders - MIXED Reality News - May 13th, 2024 [May 13th, 2024]
- Beyond therapy: Virtual reality shows promise in fighting depression - Medical Xpress - May 13th, 2024 [May 13th, 2024]
- Apparel Group And Sandbox VR Announce Partnership - Retail & Leisure International - Retail & Leisure International - May 13th, 2024 [May 13th, 2024]
- Batman returns to VR - theSun - May 13th, 2024 [May 13th, 2024]
- Virtual Reality Shows Promise in Treating Depression - Neuroscience News - May 13th, 2024 [May 13th, 2024]
- Augmented And Virtual Reality in Manufacturing Market Size, Share And Growth Analysis For 2024-2033 - EIN News - May 13th, 2024 [May 13th, 2024]
- Sandbox VR Announces U.S. Franchise Initiative and International Deal - Franchise Times - May 13th, 2024 [May 13th, 2024]
- MINI Mixed Reality Experience: Driving into the Future. - BMW Press - May 13th, 2024 [May 13th, 2024]
- Virtual reality project will allow users to witness October 7 first hand - The Jewish Chronicle - May 13th, 2024 [May 13th, 2024]
- Spin Rhythm XD getting PlayStation and VR ports this summer - Niche Gamer - May 13th, 2024 [May 13th, 2024]
- Students at the Hong Kong University of Science and Technology use virtual reality headsets in class - Islander News.com - May 13th, 2024 [May 13th, 2024]
- SFU SIAT researcher uses virtual reality to help teen mental health - Simon Fraser University News - May 13th, 2024 [May 13th, 2024]
- The Navy Brings Training to the Fleet With VR - ATD - May 13th, 2024 [May 13th, 2024]
- Manchester Airport launches gaming area with virtual reality escape room Business Traveller - Business Traveller - May 13th, 2024 [May 13th, 2024]
- Can virtual reality help ease the end of life? - Universit de Montral - May 13th, 2024 [May 13th, 2024]
- Fans still waiting for a virtual reality view of the Buffalo Bills' new ... - Buffalo News - November 28th, 2023 [November 28th, 2023]
- Immerse yourself in new, augmented worlds - University of Miami: News@theU - November 28th, 2023 [November 28th, 2023]
- Who are the leading innovators in vehicle digital twins for the ... - just-auto.com - November 28th, 2023 [November 28th, 2023]
- How Virtual and Augmented Reality Are Redefining Construction - TimesTech - November 28th, 2023 [November 28th, 2023]
- Virtualware Appoints VRARA's John A Cunningham to Advisory Board - XR Today - November 28th, 2023 [November 28th, 2023]
- University Project Aims to Dissolve Borders Between Virtual and ... - XR Today - November 28th, 2023 [November 28th, 2023]
- Are real cadavers better than virtual ones? - Slate - November 28th, 2023 [November 28th, 2023]
- Samsung Glasses could be the name of a new pair of Samsung ... - TechRadar - November 28th, 2023 [November 28th, 2023]
- The Best Augmented Reality Accessories for AR Immersion - XR Today - November 28th, 2023 [November 28th, 2023]
- The best VR apps for 2022 | Digital Trends - February 18th, 2023 [February 18th, 2023]
- What is virtual reality? - TechTarget - February 18th, 2023 [February 18th, 2023]
- Forget the metaverse, Sony's PlayStation VR2 will make you a virtual reality believer again - British GQ - February 18th, 2023 [February 18th, 2023]
- Time to play! New virtual reality gaming coming to Northern Virginia - WUSA9.com - January 31st, 2023 [January 31st, 2023]
- Virtual reality training content launched for footwear and leather sector - The Hindu - January 31st, 2023 [January 31st, 2023]
- Texas A&M researchers are using multisensory virtual reality to help NASA astronauts - KAGSTV.com - January 31st, 2023 [January 31st, 2023]
- Hollywoods Virtual Reality Guru and American Millionaire Expanded His Soccer Portfolio to Europe With a Deal Worth $940 Million - EssentiallySports - January 8th, 2023 [January 8th, 2023]
- TikTok owner ByteDance takes first step into virtual reality with ... - December 26th, 2022 [December 26th, 2022]
- Virtual Reality inspires students to think about long-term careers - Turn to 10 - December 21st, 2022 [December 21st, 2022]
- Virtual Reality Arcade with Best VR Game Experiences - Main Event - December 12th, 2022 [December 12th, 2022]
- Virtual Reality - reddit - November 16th, 2022 [November 16th, 2022]
- The Future Of Virtual Reality (VR) - Forbes - November 16th, 2022 [November 16th, 2022]
- Virtual Reality (VR) For Professional Workflows | NVIDIA - October 28th, 2022 [October 28th, 2022]
- Virtual reality in fiction - Wikipedia - October 28th, 2022 [October 28th, 2022]
- Meta will release a new consumer-grade VR headset next year - TechCrunch - October 28th, 2022 [October 28th, 2022]
- Virtual Reality [VR] Market Size & Share | Forecast Report, 2029 - October 25th, 2022 [October 25th, 2022]
- Virtual Reality in the Healthcare Industry - VISUALISE - October 25th, 2022 [October 25th, 2022]
- Virtual Reality vs. Augmented Reality vs. Mixed Reality - Intel - October 25th, 2022 [October 25th, 2022]
- Applications Of Virtual Reality - Virtual Reality Society - October 25th, 2022 [October 25th, 2022]
- The Global Augmented Reality & Virtual Reality In Manufacturing Market size is expected to reach $27.9 billion by 2028, rising at a market growth... - October 25th, 2022 [October 25th, 2022]
- We Met in Virtual Reality Explores the Potential of the Metaverse - Seven Days - October 19th, 2022 [October 19th, 2022]
- What If the Metaverse Is Better Without Virtual Reality? - WIRED - October 19th, 2022 [October 19th, 2022]
- XRHealth and HTC Introduce The First Distraction Therapy Virtual Reality Platform to Improve Patient Experience During Painful or Anxiety Provoking... - October 19th, 2022 [October 19th, 2022]
- Department of Corrections Introduces Virtual Reality Technology to Augment Programming for Incarcerated Parents and Their Children - Pennsylvania... - October 19th, 2022 [October 19th, 2022]
- Arden Bendler Browning conquers virtual reality, Luve More LC + Thinkers Makers Society, and opportunity - theartblog.org - October 19th, 2022 [October 19th, 2022]
- How Virtual or Augmented Reality Can Help Your Packaging Line - Packaging Digest - October 19th, 2022 [October 19th, 2022]
- A marriage of virtual reality and physical therapy: Immergo Labs emerges from its UCSC roots - Lookout Santa Cruz - October 19th, 2022 [October 19th, 2022]
- Senior living residents explore the world through virtual reality - Rocky Mountain PBS - October 19th, 2022 [October 19th, 2022]
- Orthopedic Residency Program and PrecisionOS Team up For Exclusive 3-Year Collaboration: Virtual Reality Development and Curriculum Integration - PR... - October 19th, 2022 [October 19th, 2022]
- 6 Insightful Construction XR Cases to Read in 2022 - XR Today - October 19th, 2022 [October 19th, 2022]
- Video footage emerges from an MMA event that put virtual reality users into the thick of the fighting action - Yahoo News - October 19th, 2022 [October 19th, 2022]
- Carmack: Theres a bunch that Im grumpy about in virtual reality - Ars Technica - October 19th, 2022 [October 19th, 2022]
- The Peripheral Co-Creator on the Shows Line Between Reality & Virtual Reality - TV Insider - October 19th, 2022 [October 19th, 2022]
- Clarkson's Dr. Dana Barry Gave a Presentation at International Conference in Italy - Clarkson University News - October 19th, 2022 [October 19th, 2022]
- Apple VR glove with finger- and hand-tracking patent hints at companion accessories for the "Reality Pro" headset - Notebookcheck.net - October 19th, 2022 [October 19th, 2022]
- Virtual reality spectacle of 2010 sockeye run returns to Shuswap Salmon Arm Observer - Salmon Arm Observer - October 19th, 2022 [October 19th, 2022]
- The virtual reality push brings together Microsoft, Meta and the art of war - Stuff - October 19th, 2022 [October 19th, 2022]
- What Is Virtual Reality All About? - Oculus VR - September 20th, 2022 [September 20th, 2022]
- What Is Virtual Reality? | Tech & Learning - September 20th, 2022 [September 20th, 2022]
- 10 Advantages And Disadvantages Of Virtual Reality (2022) - September 20th, 2022 [September 20th, 2022]
- Insights on the Tactile Virtual Reality Global Market Research Report to 2027 - Growing Advancements in Virtual Reality Products & Rising... - September 20th, 2022 [September 20th, 2022]