Gadget-loving dads are hogging family devices and controllers so they can indulge in games such as FIFA, Candy Crush and Fortnite.
Research shows that 'Digital Dads' have maintained their love affair with tech, sparked by the likes of PlayStation, Blackberry and Xbox, and now indulge online games, livestreamed esport matches and even experiment with Virtual reality (VR).
When they're not battling it out for supremacy in a post-apocalyptic world, leading their team to footballing glory or blasting through pieces on Candy Crush, dads are catching up with pals on social media.
A study of 16,000 people revealed that two-thirds (59%) of British dads aged between 25 and 44 play computer or video games, like FIFA or Fortnite, every week.
More than half (56%) also say they play mobile games like Candy Crush while 84% use social media to keep up with pals.
In contrast, less than one-third (29%) of female Brits aged between 25 and 44 years old find the time to play computer or video games, like FIFA or Fortnite, every week.
Deputy Managing Director of Digital at Entain Dom Grounsell said: "Enthusiasm for gaming, mobile, and more social forms of interactive entertainment, is far from confined to younger generations.
"People of all ages, particularly middle-aged dads, enjoy gaming and seem to love experimenting with new and exciting content.
"It seems dads are taking the opportunity to put their feet up and enjoy some 'me' time through online gaming.
"We're developing new interactive entertainment experiences, with more gaming and social features, because it's increasingly clear this is what people want."
The results of the survey, by gaming group Entain, certainly challenges the notion that gaming is predominantly the domain of 'Zoomers' (adults up to the age of 22).
Despite Digital Dads nipping at the heels of tech-savvy kids, Zooomers do reign supreme.
Adults under the age of 24 are the biggest video gamers, with 53% playing computer or video games every week.
While those in the 25-34 bracket and 35-44 age range don't lag too far behind (at 46% and 36% respectively).
A vast majority (85% of 35-44-year-olds, and 89% of 25-34-year-olds) also use platforms such as Instagram, Snapchat and TikTok in a typical week just slightly behind younger cohorts, with 92% of adults under the age of 24 engaging on social media.
The same can be said for esports, though at a smaller rate.
Of those quizzed, 10% of adults under the age of 24 say they watch esports on platforms like Twitch on a weekly basis, closely followed by 9% of 25-34-year-olds and 6% of 35-44-year-olds.
There is also a clear link between betting and gaming. Entain's research shows that video gamers are more than four times more likely to bet or participate in online gaming than non-gamers, and more open to using social features.
Other research studies commissioned by Entain show how interest in new technologies among the global adult population will continue to grow.
A global study of 20,000 adults across 16 markets reveal that 37% of adults in the UK expect to watch esports in the future, more than twice as many who currently do so (15%).
In the US, the same study found 40% of adults expect to watch esports in the future (compared to 17% currently).
This increases further with our European counterparts - with 52% in Italy (compared to 22% currently) and 55% in Spain (versus 21% currently).
And it's not just gaming and social media grabbing people's attention, with another Entain study revealing that interest in immersive gaming experiences is highest among 35-44-year-olds.
Of this age range, 60% of Entain's digital customers claim to be 'very interested in VR, compared to 57% of adults under the age of 35.
Read more from the original source:
- UNL program using virtual reality to enhance research - KOLN - May 13th, 2024 [May 13th, 2024]
- 3D augmented reality with regular glasses | Stanford News - Stanford University News - May 13th, 2024 [May 13th, 2024]
- LG Display's Research Results on OLEDoS for VR Selected as Distinguished Paper at SID Display Week 2024 - PR Newswire - May 13th, 2024 [May 13th, 2024]
- Full-colour 3D holographic augmented-reality displays with metasurface waveguides - Nature.com - May 13th, 2024 [May 13th, 2024]
- The Future of Onboarding: Inside Serviceplan's VR-Based Employee Integration | LBBOnline - Little Black Book - LBBonline - May 13th, 2024 [May 13th, 2024]
- Virtual reality space experience returns to Silver Street Studios - Houston Chronicle - May 13th, 2024 [May 13th, 2024]
- Rain Technology to Unveil New Anamorphic-XR Optical Engine at Display Week 2024 - Display Daily - May 13th, 2024 [May 13th, 2024]
- Virtual reality used as a tool for brain health at assisted living center - Eyewitness News 3 - May 13th, 2024 [May 13th, 2024]
- Virtual Reality in Gaming Market to Reach US$75 Billion by 2028 - Analytics Insight - May 13th, 2024 [May 13th, 2024]
- Disney+ to release VR Marvel series exclusively for Apple Vision Pro - CyberNews.com - May 13th, 2024 [May 13th, 2024]
- Startup aimed at VR entertainment in cars files for insolvency - PhoneArena - May 13th, 2024 [May 13th, 2024]
- After Decades of Promise, the Virtual Reality Era Has Finally Arrived - Kiplinger's Personal Finance - May 13th, 2024 [May 13th, 2024]
- Hahnville senior signs with virtual reality gaming company - St. Charles Herald Guide - May 13th, 2024 [May 13th, 2024]
- Sandbox VR Forges Franchise Partnership with Apparel Group to Pioneer Virtual Reality in the Middle East - Business Wire - May 13th, 2024 [May 13th, 2024]
- Best VR games in 2024 - TechRadar - May 13th, 2024 [May 13th, 2024]
- Researchers rely on Virtual Reality as a complementary therapy for eating disorders - MIXED Reality News - May 13th, 2024 [May 13th, 2024]
- Beyond therapy: Virtual reality shows promise in fighting depression - Medical Xpress - May 13th, 2024 [May 13th, 2024]
- Apparel Group And Sandbox VR Announce Partnership - Retail & Leisure International - Retail & Leisure International - May 13th, 2024 [May 13th, 2024]
- Batman returns to VR - theSun - May 13th, 2024 [May 13th, 2024]
- Virtual Reality Shows Promise in Treating Depression - Neuroscience News - May 13th, 2024 [May 13th, 2024]
- Augmented And Virtual Reality in Manufacturing Market Size, Share And Growth Analysis For 2024-2033 - EIN News - May 13th, 2024 [May 13th, 2024]
- Sandbox VR Announces U.S. Franchise Initiative and International Deal - Franchise Times - May 13th, 2024 [May 13th, 2024]
- MINI Mixed Reality Experience: Driving into the Future. - BMW Press - May 13th, 2024 [May 13th, 2024]
- Virtual reality project will allow users to witness October 7 first hand - The Jewish Chronicle - May 13th, 2024 [May 13th, 2024]
- Spin Rhythm XD getting PlayStation and VR ports this summer - Niche Gamer - May 13th, 2024 [May 13th, 2024]
- Students at the Hong Kong University of Science and Technology use virtual reality headsets in class - Islander News.com - May 13th, 2024 [May 13th, 2024]
- SFU SIAT researcher uses virtual reality to help teen mental health - Simon Fraser University News - May 13th, 2024 [May 13th, 2024]
- The Navy Brings Training to the Fleet With VR - ATD - May 13th, 2024 [May 13th, 2024]
- Manchester Airport launches gaming area with virtual reality escape room Business Traveller - Business Traveller - May 13th, 2024 [May 13th, 2024]
- Can virtual reality help ease the end of life? - Universit de Montral - May 13th, 2024 [May 13th, 2024]
- Fans still waiting for a virtual reality view of the Buffalo Bills' new ... - Buffalo News - November 28th, 2023 [November 28th, 2023]
- Immerse yourself in new, augmented worlds - University of Miami: News@theU - November 28th, 2023 [November 28th, 2023]
- Who are the leading innovators in vehicle digital twins for the ... - just-auto.com - November 28th, 2023 [November 28th, 2023]
- How Virtual and Augmented Reality Are Redefining Construction - TimesTech - November 28th, 2023 [November 28th, 2023]
- Virtualware Appoints VRARA's John A Cunningham to Advisory Board - XR Today - November 28th, 2023 [November 28th, 2023]
- University Project Aims to Dissolve Borders Between Virtual and ... - XR Today - November 28th, 2023 [November 28th, 2023]
- Are real cadavers better than virtual ones? - Slate - November 28th, 2023 [November 28th, 2023]
- Samsung Glasses could be the name of a new pair of Samsung ... - TechRadar - November 28th, 2023 [November 28th, 2023]
- The Best Augmented Reality Accessories for AR Immersion - XR Today - November 28th, 2023 [November 28th, 2023]
- The best VR apps for 2022 | Digital Trends - February 18th, 2023 [February 18th, 2023]
- What is virtual reality? - TechTarget - February 18th, 2023 [February 18th, 2023]
- Forget the metaverse, Sony's PlayStation VR2 will make you a virtual reality believer again - British GQ - February 18th, 2023 [February 18th, 2023]
- Time to play! New virtual reality gaming coming to Northern Virginia - WUSA9.com - January 31st, 2023 [January 31st, 2023]
- Virtual reality training content launched for footwear and leather sector - The Hindu - January 31st, 2023 [January 31st, 2023]
- Texas A&M researchers are using multisensory virtual reality to help NASA astronauts - KAGSTV.com - January 31st, 2023 [January 31st, 2023]
- Hollywoods Virtual Reality Guru and American Millionaire Expanded His Soccer Portfolio to Europe With a Deal Worth $940 Million - EssentiallySports - January 8th, 2023 [January 8th, 2023]
- TikTok owner ByteDance takes first step into virtual reality with ... - December 26th, 2022 [December 26th, 2022]
- Virtual Reality inspires students to think about long-term careers - Turn to 10 - December 21st, 2022 [December 21st, 2022]
- Virtual Reality Arcade with Best VR Game Experiences - Main Event - December 12th, 2022 [December 12th, 2022]
- Virtual Reality - reddit - November 16th, 2022 [November 16th, 2022]
- The Future Of Virtual Reality (VR) - Forbes - November 16th, 2022 [November 16th, 2022]
- Virtual Reality (VR) For Professional Workflows | NVIDIA - October 28th, 2022 [October 28th, 2022]
- Virtual reality in fiction - Wikipedia - October 28th, 2022 [October 28th, 2022]
- Meta will release a new consumer-grade VR headset next year - TechCrunch - October 28th, 2022 [October 28th, 2022]
- Virtual Reality [VR] Market Size & Share | Forecast Report, 2029 - October 25th, 2022 [October 25th, 2022]
- Virtual Reality in the Healthcare Industry - VISUALISE - October 25th, 2022 [October 25th, 2022]
- Virtual Reality vs. Augmented Reality vs. Mixed Reality - Intel - October 25th, 2022 [October 25th, 2022]
- Applications Of Virtual Reality - Virtual Reality Society - October 25th, 2022 [October 25th, 2022]
- The Global Augmented Reality & Virtual Reality In Manufacturing Market size is expected to reach $27.9 billion by 2028, rising at a market growth... - October 25th, 2022 [October 25th, 2022]
- We Met in Virtual Reality Explores the Potential of the Metaverse - Seven Days - October 19th, 2022 [October 19th, 2022]
- What If the Metaverse Is Better Without Virtual Reality? - WIRED - October 19th, 2022 [October 19th, 2022]
- XRHealth and HTC Introduce The First Distraction Therapy Virtual Reality Platform to Improve Patient Experience During Painful or Anxiety Provoking... - October 19th, 2022 [October 19th, 2022]
- Department of Corrections Introduces Virtual Reality Technology to Augment Programming for Incarcerated Parents and Their Children - Pennsylvania... - October 19th, 2022 [October 19th, 2022]
- Arden Bendler Browning conquers virtual reality, Luve More LC + Thinkers Makers Society, and opportunity - theartblog.org - October 19th, 2022 [October 19th, 2022]
- How Virtual or Augmented Reality Can Help Your Packaging Line - Packaging Digest - October 19th, 2022 [October 19th, 2022]
- A marriage of virtual reality and physical therapy: Immergo Labs emerges from its UCSC roots - Lookout Santa Cruz - October 19th, 2022 [October 19th, 2022]
- Senior living residents explore the world through virtual reality - Rocky Mountain PBS - October 19th, 2022 [October 19th, 2022]
- Orthopedic Residency Program and PrecisionOS Team up For Exclusive 3-Year Collaboration: Virtual Reality Development and Curriculum Integration - PR... - October 19th, 2022 [October 19th, 2022]
- 6 Insightful Construction XR Cases to Read in 2022 - XR Today - October 19th, 2022 [October 19th, 2022]
- Video footage emerges from an MMA event that put virtual reality users into the thick of the fighting action - Yahoo News - October 19th, 2022 [October 19th, 2022]
- Carmack: Theres a bunch that Im grumpy about in virtual reality - Ars Technica - October 19th, 2022 [October 19th, 2022]
- The Peripheral Co-Creator on the Shows Line Between Reality & Virtual Reality - TV Insider - October 19th, 2022 [October 19th, 2022]
- Clarkson's Dr. Dana Barry Gave a Presentation at International Conference in Italy - Clarkson University News - October 19th, 2022 [October 19th, 2022]
- Apple VR glove with finger- and hand-tracking patent hints at companion accessories for the "Reality Pro" headset - Notebookcheck.net - October 19th, 2022 [October 19th, 2022]
- Virtual reality spectacle of 2010 sockeye run returns to Shuswap Salmon Arm Observer - Salmon Arm Observer - October 19th, 2022 [October 19th, 2022]
- The virtual reality push brings together Microsoft, Meta and the art of war - Stuff - October 19th, 2022 [October 19th, 2022]
- What Is Virtual Reality All About? - Oculus VR - September 20th, 2022 [September 20th, 2022]
- What Is Virtual Reality? | Tech & Learning - September 20th, 2022 [September 20th, 2022]
- 10 Advantages And Disadvantages Of Virtual Reality (2022) - September 20th, 2022 [September 20th, 2022]
- Insights on the Tactile Virtual Reality Global Market Research Report to 2027 - Growing Advancements in Virtual Reality Products & Rising... - September 20th, 2022 [September 20th, 2022]