Meta has debuted its Quest 2 Super Bowl ad ahead of the big game, and its hard to get a grasp on how exactly its supposed to promote the metaverse (via Wall Street Journal). It evokes a strange mix of nostalgia and the slight fear associated with a childhood spent around unsettling animatronics, all while simultaneously giving off Five Nights at Freddys and Black Mirror vibes.
The commercial opens in a Chuck E. Cheese-esque environment so cleverly called Questys with a fuzzy animatronic dog, a pink six-armed creature, and two penguins performing Simple Minds Dont You (Forget About Me) on stage at the arcade. Soon after, a moving crew drags the lifeless bodies of the animatronic band out of the building as the location shuts down for good.
The dog (which falls directly on the line between cute and creepy) winds up staring out the window at a pawn shop, sans the rest of its animatronic crew, and takes on different roles as it's passed around among owners. After a brief appearance as a mini-golf course decoration, its seen getting flung out of the back of a pickup truck, and then laying helplessly inside of a trash compactor until its miraculously pulled out just as the machine starts closing in on its head.
The same woman who pulled the dog out of the trash compactor puts the animatronic on display at a space center, fixing it in a stationary pose pointing towards the cafeteria. A young man trying out the centers VR exhibit takes off his Quest 2 headset and somehow gets the idea to strap it on the animatronic dog.
Well, heres where it gets Black Mirror-y the dog gets transported into Metas virtual reality, where he meets up with his old band members and is able to perform once again, a theme you might remember from the San Junipero episode, which features a virtual world where the elderly and consciousnesses of dead people thrive.
In the second-to-last scene, Dont You (Forget About Me) resumes playing, and the ad shows all four friends each at new locations happily dancing with Quest 2 headsets on, as the words Old friends. New fun, pop up on the screen. It ends with the animatronic dog, still outfitted with Quest 2, howling in the now-closed space center.
Am I supposed to feel happy at the end of that commercial? The reality that the animatronic dog is likely to get his headset ripped off as soon as the space center opens has left me feeling empty inside or maybe Im just reading too much into it. This may be the reality that Meta wants to rebuild, but, if anything, its that depressing realization this ad draws attention to even more.
Go here to read the rest:
Metas Quest 2 Super Bowl ad takes a retired animatronic dog into the metaverse - The Verge
- UNL program using virtual reality to enhance research - KOLN - May 13th, 2024 [May 13th, 2024]
- 3D augmented reality with regular glasses | Stanford News - Stanford University News - May 13th, 2024 [May 13th, 2024]
- LG Display's Research Results on OLEDoS for VR Selected as Distinguished Paper at SID Display Week 2024 - PR Newswire - May 13th, 2024 [May 13th, 2024]
- Full-colour 3D holographic augmented-reality displays with metasurface waveguides - Nature.com - May 13th, 2024 [May 13th, 2024]
- The Future of Onboarding: Inside Serviceplan's VR-Based Employee Integration | LBBOnline - Little Black Book - LBBonline - May 13th, 2024 [May 13th, 2024]
- Virtual reality space experience returns to Silver Street Studios - Houston Chronicle - May 13th, 2024 [May 13th, 2024]
- Rain Technology to Unveil New Anamorphic-XR Optical Engine at Display Week 2024 - Display Daily - May 13th, 2024 [May 13th, 2024]
- Virtual reality used as a tool for brain health at assisted living center - Eyewitness News 3 - May 13th, 2024 [May 13th, 2024]
- Virtual Reality in Gaming Market to Reach US$75 Billion by 2028 - Analytics Insight - May 13th, 2024 [May 13th, 2024]
- Disney+ to release VR Marvel series exclusively for Apple Vision Pro - CyberNews.com - May 13th, 2024 [May 13th, 2024]
- Startup aimed at VR entertainment in cars files for insolvency - PhoneArena - May 13th, 2024 [May 13th, 2024]
- After Decades of Promise, the Virtual Reality Era Has Finally Arrived - Kiplinger's Personal Finance - May 13th, 2024 [May 13th, 2024]
- Hahnville senior signs with virtual reality gaming company - St. Charles Herald Guide - May 13th, 2024 [May 13th, 2024]
- Sandbox VR Forges Franchise Partnership with Apparel Group to Pioneer Virtual Reality in the Middle East - Business Wire - May 13th, 2024 [May 13th, 2024]
- Best VR games in 2024 - TechRadar - May 13th, 2024 [May 13th, 2024]
- Researchers rely on Virtual Reality as a complementary therapy for eating disorders - MIXED Reality News - May 13th, 2024 [May 13th, 2024]
- Beyond therapy: Virtual reality shows promise in fighting depression - Medical Xpress - May 13th, 2024 [May 13th, 2024]
- Apparel Group And Sandbox VR Announce Partnership - Retail & Leisure International - Retail & Leisure International - May 13th, 2024 [May 13th, 2024]
- Batman returns to VR - theSun - May 13th, 2024 [May 13th, 2024]
- Virtual Reality Shows Promise in Treating Depression - Neuroscience News - May 13th, 2024 [May 13th, 2024]
- Augmented And Virtual Reality in Manufacturing Market Size, Share And Growth Analysis For 2024-2033 - EIN News - May 13th, 2024 [May 13th, 2024]
- Sandbox VR Announces U.S. Franchise Initiative and International Deal - Franchise Times - May 13th, 2024 [May 13th, 2024]
- MINI Mixed Reality Experience: Driving into the Future. - BMW Press - May 13th, 2024 [May 13th, 2024]
- Virtual reality project will allow users to witness October 7 first hand - The Jewish Chronicle - May 13th, 2024 [May 13th, 2024]
- Spin Rhythm XD getting PlayStation and VR ports this summer - Niche Gamer - May 13th, 2024 [May 13th, 2024]
- Students at the Hong Kong University of Science and Technology use virtual reality headsets in class - Islander News.com - May 13th, 2024 [May 13th, 2024]
- SFU SIAT researcher uses virtual reality to help teen mental health - Simon Fraser University News - May 13th, 2024 [May 13th, 2024]
- The Navy Brings Training to the Fleet With VR - ATD - May 13th, 2024 [May 13th, 2024]
- Manchester Airport launches gaming area with virtual reality escape room Business Traveller - Business Traveller - May 13th, 2024 [May 13th, 2024]
- Can virtual reality help ease the end of life? - Universit de Montral - May 13th, 2024 [May 13th, 2024]
- Fans still waiting for a virtual reality view of the Buffalo Bills' new ... - Buffalo News - November 28th, 2023 [November 28th, 2023]
- Immerse yourself in new, augmented worlds - University of Miami: News@theU - November 28th, 2023 [November 28th, 2023]
- Who are the leading innovators in vehicle digital twins for the ... - just-auto.com - November 28th, 2023 [November 28th, 2023]
- How Virtual and Augmented Reality Are Redefining Construction - TimesTech - November 28th, 2023 [November 28th, 2023]
- Virtualware Appoints VRARA's John A Cunningham to Advisory Board - XR Today - November 28th, 2023 [November 28th, 2023]
- University Project Aims to Dissolve Borders Between Virtual and ... - XR Today - November 28th, 2023 [November 28th, 2023]
- Are real cadavers better than virtual ones? - Slate - November 28th, 2023 [November 28th, 2023]
- Samsung Glasses could be the name of a new pair of Samsung ... - TechRadar - November 28th, 2023 [November 28th, 2023]
- The Best Augmented Reality Accessories for AR Immersion - XR Today - November 28th, 2023 [November 28th, 2023]
- The best VR apps for 2022 | Digital Trends - February 18th, 2023 [February 18th, 2023]
- What is virtual reality? - TechTarget - February 18th, 2023 [February 18th, 2023]
- Forget the metaverse, Sony's PlayStation VR2 will make you a virtual reality believer again - British GQ - February 18th, 2023 [February 18th, 2023]
- Time to play! New virtual reality gaming coming to Northern Virginia - WUSA9.com - January 31st, 2023 [January 31st, 2023]
- Virtual reality training content launched for footwear and leather sector - The Hindu - January 31st, 2023 [January 31st, 2023]
- Texas A&M researchers are using multisensory virtual reality to help NASA astronauts - KAGSTV.com - January 31st, 2023 [January 31st, 2023]
- Hollywoods Virtual Reality Guru and American Millionaire Expanded His Soccer Portfolio to Europe With a Deal Worth $940 Million - EssentiallySports - January 8th, 2023 [January 8th, 2023]
- TikTok owner ByteDance takes first step into virtual reality with ... - December 26th, 2022 [December 26th, 2022]
- Virtual Reality inspires students to think about long-term careers - Turn to 10 - December 21st, 2022 [December 21st, 2022]
- Virtual Reality Arcade with Best VR Game Experiences - Main Event - December 12th, 2022 [December 12th, 2022]
- Virtual Reality - reddit - November 16th, 2022 [November 16th, 2022]
- The Future Of Virtual Reality (VR) - Forbes - November 16th, 2022 [November 16th, 2022]
- Virtual Reality (VR) For Professional Workflows | NVIDIA - October 28th, 2022 [October 28th, 2022]
- Virtual reality in fiction - Wikipedia - October 28th, 2022 [October 28th, 2022]
- Meta will release a new consumer-grade VR headset next year - TechCrunch - October 28th, 2022 [October 28th, 2022]
- Virtual Reality [VR] Market Size & Share | Forecast Report, 2029 - October 25th, 2022 [October 25th, 2022]
- Virtual Reality in the Healthcare Industry - VISUALISE - October 25th, 2022 [October 25th, 2022]
- Virtual Reality vs. Augmented Reality vs. Mixed Reality - Intel - October 25th, 2022 [October 25th, 2022]
- Applications Of Virtual Reality - Virtual Reality Society - October 25th, 2022 [October 25th, 2022]
- The Global Augmented Reality & Virtual Reality In Manufacturing Market size is expected to reach $27.9 billion by 2028, rising at a market growth... - October 25th, 2022 [October 25th, 2022]
- We Met in Virtual Reality Explores the Potential of the Metaverse - Seven Days - October 19th, 2022 [October 19th, 2022]
- What If the Metaverse Is Better Without Virtual Reality? - WIRED - October 19th, 2022 [October 19th, 2022]
- XRHealth and HTC Introduce The First Distraction Therapy Virtual Reality Platform to Improve Patient Experience During Painful or Anxiety Provoking... - October 19th, 2022 [October 19th, 2022]
- Department of Corrections Introduces Virtual Reality Technology to Augment Programming for Incarcerated Parents and Their Children - Pennsylvania... - October 19th, 2022 [October 19th, 2022]
- Arden Bendler Browning conquers virtual reality, Luve More LC + Thinkers Makers Society, and opportunity - theartblog.org - October 19th, 2022 [October 19th, 2022]
- How Virtual or Augmented Reality Can Help Your Packaging Line - Packaging Digest - October 19th, 2022 [October 19th, 2022]
- A marriage of virtual reality and physical therapy: Immergo Labs emerges from its UCSC roots - Lookout Santa Cruz - October 19th, 2022 [October 19th, 2022]
- Senior living residents explore the world through virtual reality - Rocky Mountain PBS - October 19th, 2022 [October 19th, 2022]
- Orthopedic Residency Program and PrecisionOS Team up For Exclusive 3-Year Collaboration: Virtual Reality Development and Curriculum Integration - PR... - October 19th, 2022 [October 19th, 2022]
- 6 Insightful Construction XR Cases to Read in 2022 - XR Today - October 19th, 2022 [October 19th, 2022]
- Video footage emerges from an MMA event that put virtual reality users into the thick of the fighting action - Yahoo News - October 19th, 2022 [October 19th, 2022]
- Carmack: Theres a bunch that Im grumpy about in virtual reality - Ars Technica - October 19th, 2022 [October 19th, 2022]
- The Peripheral Co-Creator on the Shows Line Between Reality & Virtual Reality - TV Insider - October 19th, 2022 [October 19th, 2022]
- Clarkson's Dr. Dana Barry Gave a Presentation at International Conference in Italy - Clarkson University News - October 19th, 2022 [October 19th, 2022]
- Apple VR glove with finger- and hand-tracking patent hints at companion accessories for the "Reality Pro" headset - Notebookcheck.net - October 19th, 2022 [October 19th, 2022]
- Virtual reality spectacle of 2010 sockeye run returns to Shuswap Salmon Arm Observer - Salmon Arm Observer - October 19th, 2022 [October 19th, 2022]
- The virtual reality push brings together Microsoft, Meta and the art of war - Stuff - October 19th, 2022 [October 19th, 2022]
- What Is Virtual Reality All About? - Oculus VR - September 20th, 2022 [September 20th, 2022]
- What Is Virtual Reality? | Tech & Learning - September 20th, 2022 [September 20th, 2022]
- 10 Advantages And Disadvantages Of Virtual Reality (2022) - September 20th, 2022 [September 20th, 2022]
- Insights on the Tactile Virtual Reality Global Market Research Report to 2027 - Growing Advancements in Virtual Reality Products & Rising... - September 20th, 2022 [September 20th, 2022]