Laws Regulating Advertising Targeted at Minors Apply Equally in Augmented and Virtual Reality – JD Supra

The Childrens Advertising Review Unit (CARU), a BBB National Programs unit that monitors child targeted advertising, issued a compliance warning making clear it intends to enforce its advertising guidelines as equally in augmented and virtual reality (AR/VR) as it would in the real world. Specifically, on August 23, 2022, CARU warned advertisers that it would strictly enforce its guidelines in AR/VR, which generally apply to all advertising, in any medium, directed to children under the age of 13, and specifically require that no advertising be deceptive or unfair to children.

Specifically, CARU expressed that advertisers should be particularly careful and mindful of their AR/VR advertising as follows:

Although the general message of CARUs compliance warning may seem obviousadvertising targeted at children should not be deceptive or misleadingit is a good reminder that advertising laws tend to apply across various mediumseven new mediums that may not have existed in the recent past.

To learn more about CARUs compliance warning, read the full release here.

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Laws Regulating Advertising Targeted at Minors Apply Equally in Augmented and Virtual Reality - JD Supra