The Voices of Vapers Arrive at MEPs Front Door – PRNewswire

Driving through Brussels in the iconic electric pink 'Vape Bus', the World Vapers' Alliance (WVA), representing vapers worldwide, displayed a powerful selection of quit stories from around Europe. The collection of stories from individual ex-smokers was gathered as part of the Back Vaping. Beat Smoking campaign, which travelled across Europe throughout 2021.

The demonstration brought these messages from across Europe directly to Members of the European Parliament (MEPs), who are currently debating the Beating Cancer plan which may set the direction for anti-smoking policies across Europe.

Michael Landl, Director of the World Vapers' Alliance, said:

"The next few weeks will be crucial for smokers, vapers and public health in general with Europe's Beating Cancer Plan being finalised. We came here today to make sure that vapers' voices are heard and that the MEPs understand the real-life stories of people who have been able to quit smoking thanks to vaping.

European policymakershave the opportunity to make history and save lives if they back vaping as a tool to beat smoking. Our message to them is clear: choose science and save lives," he added.

19 million smokers in Europe could switch to vaping, an alternative that is 95% less harmful, if the European Parliament would support harm reduction tools, such as vaping, in all their future legislation, including Europe's Beating Cancer Plan.

"There is a risk that European lawmakers - under pressure from anti-vaping activists - will introduce laws that would treat vaping the exact same as smoking. This would spell disaster for vapers, for smokers and for global public health. The best way we can beat smoking is to promote vaping as part of public health policies,"Michael Landl concluded.

Notes to editor:

Photo - https://mma.prnewswire.com/media/1688508/World_Vapers_Alliance_in_Brussels.jpgPhoto - https://mma.prnewswire.com/media/1688507/World_Vapers_Alliance_in_Brussels.jpg

SOURCE World Vapers Alliance

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The Voices of Vapers Arrive at MEPs Front Door - PRNewswire