What Is Dark Social and Why It Matters – Legal Talk Network

Dark Social it just sounds nefarious, right? But theres no need to break out a Tor browser and dive into the depths of the dark web; this stuff is legit. And once you understand and leverage it, it can be the difference between your marketing just working and blowing up. Gyi and Conrad explain what Dark Social is, why it can be difficultnay, impossibleto track through your traditional attribution channels, and why it is nonetheless one of the most powerful weapons in your arsenal you may not have even known you had.

Also, CallRails marketing outlook for law firms in 2022 is out. In the latest edition of By the Numbers, the guys dig into the findings and share not only the most important takeaways but also highlight what these findings mean for you and your practice.

In the Clio Legal Trends Report, it turns out law firms with growing revenue are twice as likely to use financial reporting tools. Understanding your firms financial performance helps you boost revenue. More at the Clio Legal Trends Report.

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What Is Dark Social and Why It Matters - Legal Talk Network