Easol Launches Unique All-in-one Technology Toolkit to Power the Revival of the Festival Industry – Business Wire

LONDON--(BUSINESS WIRE)--Easol, the leading experience commerce technology company, is announcing the launch of a new all-in-one festival toolkit that will transform the ability of festival organisers to run profitable festivals and deliver a gold-standard customer experience. Easol will bring together festival organisers from around the world at its online Showcase event to dive into the challenges facing the industry today and how the new toolkit can help tackle these and create new opportunities to future-proof their festival business.

CHALLENGES FACING FESTIVAL ORGANISERS: Festival organisers are facing a perfect storm this season, with increasing costs within the supply chain, loss of labour due to the pandemic, a saturated market due to two years of covid postponements, low consumer confidence and a cost of living crisis affecting new sales. This extremely challenging environment is compounded for festival organisers who have been forced until now to use multiple websites and systems to manage their customer booking journey and payments leading to increased fees, loss of data and a loss of control over the customer experience.

GIVING FULL OWNERSHIP TO ORGANISERS: Following Easols successful Series A funding round of $25m in 2021, Easol is launching its new all-in-one toolkit to tackle these issues, delivering a new type of Experience Commerce for festival organisers. The new toolkit enables festivals organisers to manage everything they need for their business including:

Ben Simpson, Co-Founder and CEO of Easol said: It is amazing to see festivals up and running again but as festival organisers ourselves, we know that they are facing an uphill battle by using outdated technology that erodes the control they have over their business. A quick glance at the pages of poor customer reviews of ticketing platforms provides a perfect example of how things can go wrong when you are forced to rely on a traditional ticketing platform to manage your booking and payments journey as well as the inability to track your customers and data - critical for festival promoters selling tickets. Festival organisers need full ownership of their data, brand experience and their customers to avoid this.

Access to capital is also a critical area that needs addressing in the festival industry. With Easol we feel passionately that festival organisers should have a simpler and fairer way to access funding when they need it. This is an area we are excited to continue to develop - watch this space for more to come on this next year!

Benjamin Sasse, Co-Founder of Meadows in the Mountains commented: Prior to Easol, the processes were so fragmented, and we had little control over our brand and customer journey. It was amazing to able to bring Meadows back this year after two years of postponements and we wouldnt have been able to do it without the support of Easol.

The costs to run a festival have pretty much doubled since the pandemic so it is more important than ever that we have a partner such as Easol to help us increase revenue so we can tackle these challenges. From the support, the website building experience - just everything - the team are incredible and we trust that they are working with us as a partner to truly help us grow. We have sold more tickets, accommodation options and extra experiences, and as a result achieved significantly more revenue with Easol than any other platform in the 10 year history of our festival.

The Easol Showcase - Festivals edition event will be taking place at 5pm UTC on 22nd September and will be an opportunity for festival organisers, creators and promoters to come together and explore the new way to sell festivals. For more information on the toolkit or to demo ahead of the launch please get in touch here.

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Easol Launches Unique All-in-one Technology Toolkit to Power the Revival of the Festival Industry - Business Wire