HBO Max and its corporate sibling Warner Bros. announced today theyre teaming up to launch a new label that will produce movies for WarnerMedias HBO Max streaming service. The label, Warner Max, will produce eight to 10 films annually for the service, which launches in May, with the first titles dropping on the platform at some point this year.
The label will deal in mid-budget releases, the kind of films that have increasingly disappeared from theaters in favor of streaming-only distribution. Its a strategy already being employed by Disney with its four-month-old Disney+ service: The studio remains committed to theatrical tentpoles like the upcoming Marvel title Black Widow, while giving a streaming debut to mid-budget fare like the live-action Lady and the Tramp.
Warner Max hasnt yet made its slate public, but its likely some previously announced projects, like the Melissa McCarthy vehicle Superintelligence, will be among the first films to bear the labels name. Director Ben Falcone earlier this year said the film would not get a theatrical release, a wise financial decision given the downward trend in McCarthys box-office grosses, like the most recent Falcone-McCarthy collaboration Life of the Party.
With a $65.85 million gross on an estimated $30 million budget, it was their poorest-performing film to date. While a McCarthy-starring film may not be enough to drive people to theaters in droves, the comedian remains popular and a recognizable name: The film will be an attractive addition to HBO Maxs slate as streamers have doubled down on their commitment to exclusive, high-quality content. Thats a trend thats played out at Netflix, which just extended its deal with Adam Sandler to produce more streaming-only movies.
However, the company says Warners and New Line Cinema will each continue to release mid-budget movies for theatrical distribution, while Warner Max will create a new pipeline for filmmakers looking to make a particular type of film or connect with a specific audience that would be best reached in the streaming environment.
Awards hopefuls were among the mid-budget movies released by Warner Bros. in theaters last year, including Clint Eastwoods Richard Jewell, which earned an Oscar nomination for supporting actress Kathy Bates, and Edward Nortons Motherless Brooklyn, which got a Golden Globe nod for original score.
Day-to-day operations at the label will be handled byJessie Henderson, executive VP of original feature films for HBO Max, who will jointly report to Warner Bros. Pictures COO Carolyn Blackwood and HBO Maxs Head of Original Content Sarah Aubrey. HBO Maxs Chief Content Officer Kevin Reilly and Warner Bros. Pictures Group Chairman Toby Emmerich together share greenlight responsibility for Warner Max films.
In the streaming wars, ensuring quality is not sacrificed in the name of quantity is the name of the game. Just Tuesday, Disney CEO Bob Iger highlighted several times on the companys Q1 earnings call that quality original films and series played a big part in making Disney+ such a huge success.
Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.
Go here to see the original:
- The Great AI Race: Forecasts Diverge on the Arrival of Superintelligence - elblog.pl - April 14th, 2024 [April 14th, 2024]
- ASI Alliance Voting Opens: What Lies Ahead for AGIX, FET and OCEAN? - CCN.com - April 6th, 2024 [April 6th, 2024]
- Revolutionary AI: The Rise of the Super-Intelligent Digital Masterminds - Medium - January 2nd, 2024 [January 2nd, 2024]
- AI, arms control and the new cold war | The Strategist - The Strategist - November 16th, 2023 [November 16th, 2023]
- The Best ChatGPT Prompts Are Highly Emotional, Study Confirms - Tech.co - November 16th, 2023 [November 16th, 2023]
- 20 Movies About AI That Came Out in the Last 5 Years - MovieWeb - November 16th, 2023 [November 16th, 2023]
- Can You Imagine Life Without White Supremacy? - Dallasweekly - November 16th, 2023 [November 16th, 2023]
- Will Humanity solve the AI Alignment Problem? | by Enrique Tinoco ... - Medium - October 31st, 2023 [October 31st, 2023]
- The Tesla Trap; Ellison Going Nuclear; Dont Count Headsets Out - Equities News - October 31st, 2023 [October 31st, 2023]
- Future Investment Initiative emphasizes global cooperation and AI ... - Saudi Gazette - October 31st, 2023 [October 31st, 2023]
- AI systems favor sycophancy over truthful answers, says new report - CoinGeek - October 31st, 2023 [October 31st, 2023]
- What "The Creator", a film about the future, tells us about the present - InCyber - October 31st, 2023 [October 31st, 2023]
- Invincible's Guardians Of The Globe Team Members, History ... - Screen Rant - October 31st, 2023 [October 31st, 2023]
- From streaming wars to superintelligence with John Oliver & Calum ... - KNEWS - The English Edition of Kathimerini Cyprus - October 22nd, 2023 [October 22nd, 2023]
- Reckoning with self-destruction in Oppenheimer, Indiana Jones, and ... - The Christian Century - October 22nd, 2023 [October 22nd, 2023]
- How Microsoft's CEO tackles the ethical dilemma of AI and its ... - Medium - October 22nd, 2023 [October 22nd, 2023]
- Managing risk: Pandemics and plagues in the age of AI - The Interpreter - October 22nd, 2023 [October 22nd, 2023]
- Artificial Intelligence Has No Reason to Harm Us - The Wire - August 2nd, 2023 [August 2nd, 2023]
- Fischer Black and Artificial Superintelligence - InformationWeek - August 2nd, 2023 [August 2nd, 2023]
- OpenAI Forms Specialized Team to Align Superintelligent AI with ... - Fagen wasanni - August 2nd, 2023 [August 2nd, 2023]
- 10 Best Books on Artificial Intelligence | TheReviewGeek ... - TheReviewGeek - August 2nd, 2023 [August 2nd, 2023]
- The Concerns Surrounding Advanced Artificial Intelligence and the ... - Fagen wasanni - August 2nd, 2023 [August 2nd, 2023]
- Decentralized AI: Revolutionizing Technology and Addressing ... - Fagen wasanni - August 2nd, 2023 [August 2nd, 2023]
- An 'Oppenheimer Moment' For The Progenitors Of AI - NOEMA - Noema Magazine - August 2nd, 2023 [August 2nd, 2023]
- The Implications of AI Advancements on Human Thinking and ... - Fagen wasanni - August 2nd, 2023 [August 2nd, 2023]
- Focusing on Tackling Algorithmic Bias is Key to Ethical AI ... - Fagen wasanni - August 2nd, 2023 [August 2nd, 2023]
- Discover This SUPER Early AI Crypto Gem - Altcoin Buzz - August 2nd, 2023 [August 2nd, 2023]
- Biden meets with AI leaders to discuss its 'enormous promise and its ... - KULR-TV - June 20th, 2023 [June 20th, 2023]
- VivaTech: The Secret of Elon Musk's Success? 'Crystal Meth' - The New Stack - June 20th, 2023 [June 20th, 2023]
- AI meets the other AI - POLITICO - POLITICO - June 20th, 2023 [June 20th, 2023]
- Squid Game trailer for real-life reality contest prompts confusion from Netflix users - Yahoo News - June 20th, 2023 [June 20th, 2023]
- Our Future Inside The Fifth Column- Or, What Chatbots Are Really For - Tech Policy Press - June 20th, 2023 [June 20th, 2023]
- Elon Musk refuses to 'censor' Twitter in face of EU rules - Roya News English - June 20th, 2023 [June 20th, 2023]
- AI alignment - Wikipedia - January 4th, 2023 [January 4th, 2023]
- Are We Living In A Simulation? Can We Break Out Of It? - December 28th, 2022 [December 28th, 2022]
- Amazon.com: Superintelligence: Paths, Dangers, Strategies eBook ... - October 13th, 2022 [October 13th, 2022]
- What is Artificial Super Intelligence (ASI)? - GeeksforGeeks - October 13th, 2022 [October 13th, 2022]
- Literature and Religion | Literature and Religion - Patheos - October 13th, 2022 [October 13th, 2022]
- Why AI will never rule the world - Digital Trends - September 27th, 2022 [September 27th, 2022]
- Why DART Is the Most Important Mission Ever Launched to Space - Gizmodo Australia - September 27th, 2022 [September 27th, 2022]
- 'Sweet Home Alabama' turns 20: See how the cast has aged - Wonderwall - September 27th, 2022 [September 27th, 2022]
- Research Shows that Superintelligent AI is Impossible to be Controlled - Analytics India Magazine - September 24th, 2022 [September 24th, 2022]
- Eight best books on AI ethics and bias - INDIAai - September 20th, 2022 [September 20th, 2022]
- AI Art Is Here and the World Is Already Different - New York Magazine - September 20th, 2022 [September 20th, 2022]
- Would "artificial superintelligence" lead to the end of life on Earth ... - September 14th, 2022 [September 14th, 2022]
- Instrumental convergence - Wikipedia - September 14th, 2022 [September 14th, 2022]
- The Best Sci-Fi Movies on HBO Max - CNET - September 14th, 2022 [September 14th, 2022]
- Elon Musk Shares a Summer Reading Idea - TheStreet - August 2nd, 2022 [August 2nd, 2022]
- Bullet Train Review: Brad Pitt Even Shines in an Action-Packed Star Vehicle that Goes Nowhere Fast - IndieWire - August 2nd, 2022 [August 2nd, 2022]
- Peter McKnight: The day of sentient AI is coming, and we're not ready - Vancouver Sun - June 20th, 2022 [June 20th, 2022]
- SC judges should have minimum of seven to eight years of judgeship tenure: Justice L Nageswara Rao - The Tribune India - May 25th, 2022 [May 25th, 2022]
- WATCH: Neuralink, mind uploading and the AI apocalypse - Hamilton Spectator - May 3rd, 2022 [May 3rd, 2022]
- Artificial Intelligence And the Human Context of War - The National Interest Online - May 3rd, 2022 [May 3rd, 2022]
- Elon Musk and the Posthumanist Threat | John Waters - First Things - May 3rd, 2022 [May 3rd, 2022]
- Eliminating AI Bias: Human Intelligence is Not the Ultimate Solution - Analytics Insight - April 15th, 2022 [April 15th, 2022]
- If You Want to Succeed With Artificial Intelligence in Marketing, Invest in People - CMSWire - April 15th, 2022 [April 15th, 2022]
- Here Are All The TV Shows And Movies To Watch Featuring The Cast Of "Atlanta" - BuzzFeed - April 15th, 2022 [April 15th, 2022]
- What2Watch: This week's worth-the-watch - Review - Review - March 31st, 2022 [March 31st, 2022]
- Top 10 Algorithms Helping the Superintelligent AI Growth in 2022 - Analytics Insight - March 29th, 2022 [March 29th, 2022]
- AI Ethics Keeps Relentlessly Asking Or Imploring How To Adequately Control AI, Including The Matter Of AI That Drives Self-Driving Cars - Forbes - March 18th, 2022 [March 18th, 2022]
- What to watch next on Showmax - News24 - March 18th, 2022 [March 18th, 2022]
- Does Kimi deliver the goods? Thriller aims to capitalize on Alexa, Siri and Seattles tech cachet - GeekWire - February 17th, 2022 [February 17th, 2022]
- 'Downfall' follows chain of bad decisions that led up to Boeing 737-Max crashes - Lewiston Morning Tribune - February 17th, 2022 [February 17th, 2022]
- Maybe it is Not Too Late to Buy Bitcoin! BTC has a Long Way to Go - Analytics Insight - February 17th, 2022 [February 17th, 2022]
- Giving an AI control of nuclear weapons: What could possibly go wrong? - Bulletin of the Atomic Scientists - February 7th, 2022 [February 7th, 2022]
- Meet the cast of The Afterparty - Radio Times - January 27th, 2022 [January 27th, 2022]
- 8 big threats to human stability and even existence in 2022 - AMEinfo - January 27th, 2022 [January 27th, 2022]
- Artificial Intelligence in Cardiology | AER - January 17th, 2022 [January 17th, 2022]
- Are We Living in a Computer Simulation? Artificial Superintelligence Could Provide the Answer - BBN Times - January 17th, 2022 [January 17th, 2022]
- Movie Review: The 355 - mxdwn.com - January 9th, 2022 [January 9th, 2022]
- AI control problem - Wikipedia - December 10th, 2021 [December 10th, 2021]
- REPORT : Baltic Event Works in Progress 2021 - Cineuropa - December 5th, 2021 [December 5th, 2021]
- Top Books On AI Released In 2021 - Analytics India Magazine - November 27th, 2021 [November 27th, 2021]
- Inside the MIT camp teaching kids to spot bias in code - Popular Science - November 27th, 2021 [November 27th, 2021]
- 7 Types Of Artificial Intelligence - Forbes - November 17th, 2021 [November 17th, 2021]
- The Flash Season 8 Poster Kicks Off Five-Part Armageddon Story Tonight on The CW - TVweb - November 17th, 2021 [November 17th, 2021]
- Nick Bostrom - Wikipedia - November 15th, 2021 [November 15th, 2021]
- Cowboy Bebop; Ein dogs were really spoiled on set - Dog of the Day - November 13th, 2021 [November 13th, 2021]
- Inside the Impact on Marvel of Brian Tyree Henry's Openly Gay Character in 'Eternals' - Black Girl Nerds - November 13th, 2021 [November 13th, 2021]
- The funny formula: Why machine-generated humor is the holy grail of A.I. - Digital Trends - November 13th, 2021 [November 13th, 2021]