Edgemesh joins TAG's registry of known and trusted players in the digital ad ecosystem and the organization's Anti-Fraud Working Group
LAGUNA BEACH, Calif. , June 1, 2022 /PRNewswire/ --Edgemesh, provider of the AI platform that delivers the fastest online web experience, today announced the company has been verified by the Trustworthy Accountability Group (TAG), an advertising industry self-regulatory organization aimed at fighting criminal activity and strengthening brand safety in digital advertising.
This announcement comes on the heels of Edgemesh's May 2022 announcement of its new Ad Protect solution, a major feature upgrade to its Edgemesh Server product. Ad Protect identifies and protects brands against ad fraud and click fraud at the infrastructure-level dramatically reducing retailers' advertising budget losses due to ad fraud. Ad Protect works at the infrastructure-level to examine user activity and requests to determine the legitimacy of the interaction with the brand's website. The solution monitors every request, header, SSL certificates, the speed with which the visitor moves from page to page, and even the browser "fingerprint" to provide a highly effective way to detect malice and prevent ad fraud.
By becoming TAG-Registered, Edgemesh joins other verified organizations in supporting the growth of a transparent digital advertising supply chain.
"Ad fraud and click fraud are growing worse every year, posing significant problemsfor retailers - especially in the U.S where it's expected to account for 35% of the ad losses in 2022, which is equivalent to about $23 billion," said Jake Loveless, CEO, Edgemesh. "As an e-commerce acceleration platform, we saw the theft of ad spend occurring across our customer base, with losses adding up to about $11,000 per customer on a daily basis. Being verified by TAG and joining its Anti-Fraud Working Group further affirms our commitment to doing all we can to help our customers fight back against schemes by bad actors to steal ad dollars."
TAG Working Groups develop and maintain the certification standards for each of TAG's certification programs, as well as the fraud, threat-sharing, and brand safety tools. Bringing together thought leaders from across the industry, these working groups ensure that TAG stays on the cutting edge of digital advertising best practice and ahead of criminal enterprises.
Edgemesh will join the Anti-Fraud Working Group, which works to combat the negative impact of fraudulent bot-generated, non-human traffic by working with TAG to develop and enhance anti-fraud standards, protocols and tools for all types of entities in the supply chain. The group reviews all of TAG's anti-fraud standards and tools on an annual basis and updates them to ensure they remain on the cutting edge of industry best practice.
TAG launched its Certified Against Fraud Program in 2016 to combat invalid traffic in the digital advertising supply chain. Companies that are shown to abide by the Certified Against Fraud Guidelines receive the Certified Against Fraud Seal and use the seal to publicly communicate their commitment to combating fraud.
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the global certification programme designed to fight against criminal activity and protect brand safety in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 700+ member TAG community includes the world's largest and most influential brands, agencies, publishers, and ad tech providers. For more information on TAG, please visittagtoday.net.
About Edgemesh
At Edgemesh (@edgemeshinc), speed matters. Edgemesh is a global web acceleration company that empowers e-commerce brands to deliver faster, more streamlined websites for the optimal user experience. With just one line of code, Edgemesh's AI-based platform enables ecommerce brands to accelerate their websites up to 50 percent, resulting in increased conversion rates of 20% or more. Customers include Lenovo, Dr. Squatch, Kitsch, Easystandard, Kos and more. The company is based in Laguna Beach, CA. For more information, please visithttps://edgemesh.com/.
Media ContactsMarket Street Group for EdgemeshLori Scribner+1 (619) 993-1784[emailprotected]
SOURCE Edgemesh
Original post:
Edgemesh Receives Verification from the Trustworthy Accountability Group (TAG) - PR Newswire
- Steer clear of seals, warns Hout Bay Seal and Rescue Centre - IOL - December 25th, 2023 [December 25th, 2023]
- People really live in the world's tiniest 'state', Sealand - Supercar Blondie - December 16th, 2023 [December 16th, 2023]
- This is the Smallest Country in the World Its Entire Population Could Fit in a Chair - AZ Animals - December 16th, 2023 [December 16th, 2023]
- Sealand firing times 18 to 24 November - GOV.UK - November 13th, 2023 [November 13th, 2023]
- Franklin Templeton mulls options on China JV - Fund Selector Asia - November 13th, 2023 [November 13th, 2023]
- State Flag And Seal Designs Available for Public Viewing - redlakenationnews.com - November 13th, 2023 [November 13th, 2023]
- News Release Department of Health issues voluntary recall ... - David Y. Ige | Newsroom - November 13th, 2023 [November 13th, 2023]
- Glover Road and US 93 project complete | News | charkoosta.com - Char-Koosta News - November 13th, 2023 [November 13th, 2023]
- easyJet Will Collect & Deliver Bags Straight To Hotels For Its ... - Simple Flying - November 13th, 2023 [November 13th, 2023]
- Recalling a moment of valor - Yahoo News - November 13th, 2023 [November 13th, 2023]
- Discover 7 DIY Solutions to Preserve Leaves This Fall - AZ Animals - November 13th, 2023 [November 13th, 2023]
- Why advocates for transgender rights are so thrilled with election ... - Route Fifty - November 13th, 2023 [November 13th, 2023]
- Drop in temps led to Mill Creek chip-seal failure - The Times ... - The Times-Independent - November 13th, 2023 [November 13th, 2023]
- Sealand firing times 11 to 17 November - GOV.UK - November 4th, 2023 [November 4th, 2023]
- Flintshire Council greenlights new gym and community hub in ... - Deeside.com - August 5th, 2023 [August 5th, 2023]
- Sealand firing times 12 to 18 August - GOV.UK - August 5th, 2023 [August 5th, 2023]
- Design and Delivery of Elegant, Compact, and Eco-Friendly (ECEF ... - Digital Journal - August 5th, 2023 [August 5th, 2023]
- From Sea to Stars: The remarkable journey of a Navy Seal and ... - Chicago Star Media - August 5th, 2023 [August 5th, 2023]
- Fresh and Naturally Fermented Birch Juice: A beverage made from ... - University City Review - August 5th, 2023 [August 5th, 2023]
- Photos of the Week: Trump, the Bidens vacation and fans remember Paul Reubens - The Hill - August 5th, 2023 [August 5th, 2023]
- Global Airport Baggage Protection Market Size and Forecast | Safe ... - University City Review - August 5th, 2023 [August 5th, 2023]
- Texas man sentenced to 10 years for operating human smuggling ... - U.S. Immigration and Customs Enforcement Newsroom - August 5th, 2023 [August 5th, 2023]
- Road Slurry Seal and Micro Surfacing Equipment Market 2023-2029 ... - University City Review - August 5th, 2023 [August 5th, 2023]
- Reward offered in Kellogg vandalism - Shoshone News Press - August 5th, 2023 [August 5th, 2023]
- Nearby waters a white shark hot spot | Inquirer and Mirror - The Inquirer and Mirror - August 5th, 2023 [August 5th, 2023]
- All Aboard: Haunted Ship USS Nightmare Hiring Actors and Makeup ... - Cincinnati CityBeat - August 5th, 2023 [August 5th, 2023]
- CJ Logistics teams up with ONE as strategic partner - India Shipping News - August 5th, 2023 [August 5th, 2023]
- The fashionable riviera the Danes want to keep to themselves - The Times - August 5th, 2023 [August 5th, 2023]
- Wands and Wizards Weekend Brings Magic to Fairfield County - Cincinnati CityBeat - August 5th, 2023 [August 5th, 2023]
- 10 DC Comics The Superman & Lois TV Show Never Adapted - CBR - Comic Book Resources - August 5th, 2023 [August 5th, 2023]
- Sealand firing times 29 July to 4 August - GOV.UK - July 21st, 2023 [July 21st, 2023]
- Sealand firing times 22 to 28 July - GOV.UK - July 21st, 2023 [July 21st, 2023]
- Single mum to open florist near Chester after retraining in lockdown ... - Chester and District Standard - July 21st, 2023 [July 21st, 2023]
- 10 Most Popular Hotspots In The Mexican Caribbean For a Unique ... - TheTravel - July 21st, 2023 [July 21st, 2023]
- Chester homeless shelter evacuated after torrential rain | Chester ... - Chester and District Standard - July 21st, 2023 [July 21st, 2023]
- Campbellton Neighbourhood Association dedicates Beaver floatplane - Campbell River Mirror - July 21st, 2023 [July 21st, 2023]
- Searching for the best of all possible worlds in London - The Spectator - July 21st, 2023 [July 21st, 2023]
- Councillor Ian Roberts to continue to lead Flintshire Council - Herald Wales - May 18th, 2023 [May 18th, 2023]
- Sealand firing times 20 to 26 May - GOV.UK - May 14th, 2023 [May 14th, 2023]
- Is Sealand a Country? - WorldAtlas - February 2nd, 2023 [February 2nd, 2023]
- Sealand Power Distributors, LLC - February 2nd, 2023 [February 2nd, 2023]
- HF FOODS GROUP INC. Management's Discussion and Analysis of Financial Condition and Results of Operations. (form 10-Q) - Marketscreener.com - February 2nd, 2023 [February 2nd, 2023]
- Long Beachs Aquarium on Wheels is back, bringing the ocean to classrooms and communities - Long Beach Press Telegram - January 6th, 2023 [January 6th, 2023]
- Im an appliance expert and youre not cleaning your washing machine enough, there are four steps to take n... - The Scottish Sun - January 6th, 2023 [January 6th, 2023]
- Report raises question of hunting seals to save Washington salmon - The Center Square - December 21st, 2022 [December 21st, 2022]
- Nora Fatehi Get Trolled For Wearing White Fleece Coat On Airport, Aditya Seal And Anushka Ranjan Give Couple - India.com - December 21st, 2022 [December 21st, 2022]
- 'This gentleman had his weekend plans all figured': Anand Mahindra's Friday tweet involves a seal in the pool - Business Today - December 16th, 2022 [December 16th, 2022]
- Our story: The birth of Sealand | Principality Of Sealand - December 2nd, 2022 [December 2nd, 2022]
- Sealand Container Tracking | Shipup - November 7th, 2022 [November 7th, 2022]
- Brown: Come to Penn Museum for an Adventure of the Ages, Nov. 19-20 - Main Line - November 7th, 2022 [November 7th, 2022]
- A Comprehensive Introduction to Seal and Valve Maintenance - AZoMining - October 13th, 2022 [October 13th, 2022]
- Pingree and Thelander clash over support for the lobster industry in 1st Congressional District debate - Kennebec Journal and Morning Sentinel - October 13th, 2022 [October 13th, 2022]
- Gray fitness trainer, former reality TV contestant, accused of welfare fraud - Kennebec Journal and Morning Sentinel - October 13th, 2022 [October 13th, 2022]
- Alex Caruso, Bulls reserves have makings of another Chicago bench mob - The Athletic - October 13th, 2022 [October 13th, 2022]
- Vidillion Receives Trustworthy Accountability Group (TAG) Verification, and Anti-Fraud Certification across North America - Yahoo Finance - October 13th, 2022 [October 13th, 2022]
- Courier letter: Ed Thelander loves America and its people - Courier-Gazette & Camden Herald - October 13th, 2022 [October 13th, 2022]
- Ocean currents have sheltered the Galpagos from global warming. Now it's time to protect them - University of Colorado Boulder - October 13th, 2022 [October 13th, 2022]
- Police teams fan out to check veracity of 4500 affidavits found in court - The Indian Express - October 13th, 2022 [October 13th, 2022]
- 8 million NZTC funding allocated to 20 low-carbon technology projects - Current News - October 13th, 2022 [October 13th, 2022]
- Is promotion written in the stars for Wrexham AFC? - The Leader - October 8th, 2022 [October 8th, 2022]
- Sealand Road - Wikipedia - October 2nd, 2022 [October 2nd, 2022]
- Shell Island tourist and 'depraved' sex offender among those jailed last month - North Wales Live - October 2nd, 2022 [October 2nd, 2022]
- Recycling centres in Cheshire West to move to winter opening hours this weekend - Chester and District Standard - October 2nd, 2022 [October 2nd, 2022]
- Five Blacon properties that could be yours for less than 170,000 - Cheshire Live - October 2nd, 2022 [October 2nd, 2022]
- 'Psychotic' killer whale scalped and dismembered trainer as horrified tourists looked on - The Mirror - October 2nd, 2022 [October 2nd, 2022]
- Top 30 Ocean Carriers: Riding high on wave of profits - Logistics Management - October 2nd, 2022 [October 2nd, 2022]
- Airport Baggage Protection Market Size And Forecast To 2022 |Safe Bag Group, TrueStar Group SpA, Sealand Go, Flymate services, Tripod and Secure Wrap.... - September 27th, 2022 [September 27th, 2022]
- Shoebert the Seal's Week on the Lam in Mass. Pond Appears to Be Coming to an End - NBC10 Boston - September 27th, 2022 [September 27th, 2022]
- BYD Reports Firm That Faked Being Bought by NEV Giant to Chinese Police - Yicai Global - September 27th, 2022 [September 27th, 2022]
- Seal breeding forces Blue Lagoon to close to the public - South Wales Argus - September 27th, 2022 [September 27th, 2022]
- Report highlights return of EU wildlife over past 50 years - Agriland - September 27th, 2022 [September 27th, 2022]
- The North Wales criminals locked up for crimes of aggression and violence - North Wales Live - September 27th, 2022 [September 27th, 2022]
- CIDCA to send medial, disaster assessment teams to flood-hit areas of Pakistan - Daily Times - September 27th, 2022 [September 27th, 2022]
- The Smallest Country in the World That No One Knows About - History of Yesterday - September 20th, 2022 [September 20th, 2022]
- Commission on changing state seal and motto behind schedule - WWLP.com - September 20th, 2022 [September 20th, 2022]
- A short history of luxury: Mumm, the "Champagne of the Sovereign of England" - Luxus Plus Mag - September 20th, 2022 [September 20th, 2022]
- Seal spotted in freshwater pond on North Shore of Massachusetts - WCVB Boston - September 20th, 2022 [September 20th, 2022]
- Genshin Impact 'Try to Lift the Seal' Guide: 7 Seal Locations and how to lift them - The Click - September 20th, 2022 [September 20th, 2022]
- The example of the late Queen will shape the future, hopes the Bishop of St Asaph - Rhyl Journal - September 20th, 2022 [September 20th, 2022]
- Frozen Planet II: Viewers in tears as seal pup abandoned at 12 days old - Metro.co.uk - September 20th, 2022 [September 20th, 2022]