Milks favorite cookie wants you to know its OK to be gayagain.
Im sure youve wondered, as youve dipped your delicious, cream-filled cookie (Double Stuf, please!) into a nice, cold glass of milk: What is Oreos policy about coming out?
Wonder no more. Not even a Birthday Cake Oreoor my kids favorite, the Fudge Covered Oreois safe from woke politics.
On Monday, Oreos parent company Nabisco released a short film detailing a young Asian mans experience coming out as gay.
In the two-and-a-half-minute film, the boy nervously reads a note to his immediate family, and it becomes apparent he is practicing to come out as gay to his extended family, who are soon to visit. The scene is tense. The doorbell rings, a family member grabs an Oreo before answering it. A handwritten note from the mother is visible on the boys speech.
She might be my mother, but you are my son, the note reads. The film ends on a high note as presumably the boy comes out as gay and all happily get a sugar high from Oreos afterward.
Coming out doesnt happen just once. Its a journey that needs love and courage every step of the way, Oreo tweeted along with the video. Share our new film and let someone know youre their #LifelongAlly.
As a brand, Oreo can, of course, do whatever it wants. If it wants to hire renowned director Alice Wu to make a short film on coming out and Oreos, by all means.
But that doesnt exclude the rest of us from some marketing observations.
If youd told me 20 years ago that in the year 2022 we would not yet have flying cars but wed have cookie brands endorsing the LGBT lifestyle through artistic short films posted on social media, Id have laughed out loud.
Woke politics have consumed so much of life that even household brand names feel the need to make a show of their outward support.
Im just curious: Was there pressure from the LGBT community to do this? Was a gay person hesitant to eat an Oreo because he didnt know Nabiscos position? Chances are slim to none.
Its easy to make light ofbecause its a cookie, for goodness sakebut were seeing a surge in large corporations and popular brands diving head first into woke marketing.
You know the first rule of business: Follow the money. As such, we endeavor to understand what that means. Oreo didnt invest in a film like this for nothing.
If you think a commercial like this sounds commonplace or maybe just benign, a shift in characters might help you come to a different conclusion.
Imagine Oreo doing a commercial on a Chinese man coming out as Christian to his family in China. Christians are heavily persecuted in Communist China, but Christianity is also growing rapidly, due to that persecution. However, Oreo would never communicate such an inspirational truth.
Commercials like Oreos manage to communicate this absurdity: Despite the LGBT communitys constant appeals for media attention and for equality, it not only has both, but it proves a much more problematic point; namely, only left-wing politics, particularly about gender identity or sexual orientation, command the attention of household brands.
Anything else would be too basic, too boring, too center-right, or too religious.
Increasingly, corporate America has been stepping in to support woke social justice causes. Political correctness has captured big businesses, even brands previously just associated with a sugar high, theme parks like Disney World, or childrens programming, like that of Nickelodeon. That brand just tweeted about a transgender kid for the so-called Transgender Day of Visibility, highlighting a childs gender dysphoria for the world.
LGBT activists complain about being caught in the middle of the culture war, even as they fuel the controversy at every turn, even rendering cookies like Oreos woke.
The Daily Signal publishes a variety of perspectives. Nothing written here is to be construed as representing the views of The Heritage Foundation.
Have an opinion about this article? To sound off, please email[emailprotected]and well consider publishing your edited remarks in our regular We Hear You feature. Remember to include the url or headline of the article plus your name and town and/or state.
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Oreos Gone Woke: Is Nothing Off Limits to LGBT Left? - Daily Signal
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