Codere Online with a New Ad Campaign in Buenos Aires – GamblingNews.com

Codere Online has launched its first campaign in Buenos Aires, Argentinas capital. This comes a few months after the operator forayed into the city.

Codere Online rolled out a new marketing campaign with the motto The next big move is yours. The campaign prompts bettors in Buenos Aires to try out Coderes diverse gambling offerings. By using the operators site, local punters can bet on sports or play slots and casino games.

Codere Online teamed up with the Italia agency for the creation of the new campaign. It will be broadcast on various local TV channels and the web starting this month. From then on, local people will be seeing the new ads for the remainder of the year.

The promotional content consists of six short videos that will go live on TV and the Internet. According to the operator, they will represent ordinary everyday situations where people enjoy betting as a social activity.

Alberto Telias, the chief marketing officer of Codere Online, spoke about the new ad campaign. He is certain that it will reinforce the operators brand in the region. In particular, the new ads will help it to promote Codere Onlines content to local bettors and inspire them with supreme experiences.

Telias added that the Codere brand will continue improving its content with key partnerships, such as agreements with soccer teams, that appeal to customers passions and preferences.

Codere Online is a spun-off part of the Spanish operator Codere that was segregated from its land-based business. Codere focuses on the LATAM region but has been considering changing its focus since a new management team came into power.

Argentinas gambling market isnt homogeneous and instead allows major regions to decide their gambling laws by themselves. Buenos Aires launched its regulated gambling market in 2021. Soon after that, Codere Online secured a license from the Lotera de la Ciudad deBuenos Aires. With the regulators approval, Codere Online forayed into the city.

Codere Online is currently available to customers in Colombia, Mexico and Panama. The brand also has existing agreements with some of the most notable soccer teams in the region, including Argentinas Club Atltico River Plate and Real Madrid CF.

Codere Onlines 2021 financial reports showed that the brand is consistently growing. In the second quarter of the year, the operator posted a 43% rise in revenue. Despite the regulatory headwinds, the company successfully maintained its momentum, ending the year with a 17% year-on-year growth.

Mexico remains one of Codere Onlines most important markets and was one of the main contributors to the brands favorable Q1 2022 results.

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Codere Online with a New Ad Campaign in Buenos Aires - GamblingNews.com