New Zealand sign big-time deal with Ford: "A significant investment" – Football in Oceania

New Zealand Football and car manufacturer Ford have signed a three-year deal, with the focus being on womens and girls football.

The partnership represents a significantinvestment in the Football Ferns and the girls and womens game from the elite level right down to grassroots, a statement on the NZF website read.

In addition, to support the growth of women and girls across the game, Ford will also become the naming partner of the Women in Leadership Programme, the Community Leadership Programme, Female Coach Mentorship Programme and Future Ferns Domestic Programme (FFDP).

The deal also includes naming rights for the womens senior national team, following in the footsteps of several of their pacific neighbours, which will see the womens senior team be known as the Ford Football Ferns.

Ford will also become an official partner of the womens National League Championship.

We are especially pleased by Fords determination to be involved with the Football Ferns ahead of the home FIFA Womens World Cup, as well as in the womens game from top to bottom, says New Zealand Footballs Brand & Partnerships General Manager James Wear in the statement.

This partnership headlines with the naming rights to the Football Ferns, the first time a New Zealand Football national team has had a naming rights partner, but it also filters right through the development system. The womens game continues to grow rapidly and will explode by 2023. Ford have always recognised the opportunity for this presents for partners and we are excited to begin this journey with them

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New Zealand sign big-time deal with Ford: "A significant investment" - Football in Oceania