Category Archives: Futurist

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AOL's David Shing is known for his wild hair and eyebrow-raising title. His job: a futurist.

Whether David Shing, AOLs Digital Prophet, knows what hes talking about, we wont know for a few years until his prophecies have come to pass. What we do know is that hes reinvigorating aging digital property AOL and grabbing media attention for his wild hair and eyebrow-raising title. His job: a futurist.

The buzz he creates was exactly what the Ad Club was looking for and nabbed him as a keynote for this years Interactive Day San Diego, which starts on Thursday. Shing says he spends most of his time observing and mingling with people who have insight into trends that could impact the future. Then he reports back to AOL with ideas and opportunities to help the digital company develop a more engaging brand.

Shing answered some questions from the U-T about the future using one of the older forms of digital interaction: email.

Q: How is the industry changing? Or how does it need to change?

A: A better question is how the landscape is not changing. As digital matures the ability to engage becomes even more powerful. From 6-second storytelling with examples from how-to pieces from Lowe's Hardware to magical Nike Kobe Bryant's ball-to-boot 6-second video to a long-form video series from Chipotle Farmed and Dangerous. Its all about storytelling.

While storytelling opportunities evolve, so have the way to advertise to consumers. The advent of programmatic advertising is enabling better creative because technology is helping to ensure the advertisement is meeting the right consumer in the right context. Imagine the ability to deliver a highly personalized advertisement to the right person at the right place, at the right time, with a customized message. That time is now and AOL is thrilled to be the driving force behind this.

Q: Why is interactive marketing/advertising important? Is it/should it be important even to small, non-tech companies?

A: Interactive marketing should be called experience. It does not matter whether the company is small or large, tech or non-tech. What does matter is whether the brand or company has the passion to explore the why people should engage with them. The what and how seems to be the default in a lot of creative (circles), but explore the ways the brand can be humanized.

However, interactive technology, especially around advertising now allows brands to develop targeted experiences to personalize real-time information delivered to people in the context (mobile, desktop, video interaction) they want to be met. The net effect is highly relevant advertising and marketing, meeting people, when, where, why and how.

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AOL's digital prophet: It's all about storytelling

Houston, TX (PRWEB) May 13, 2014

While some people brace for the future, trend expert and keynote speaker Jack Uldrich encourages people to embrace the future.

Michelle Munoz-Talcott, a guest contributor for Verizon's Enterprise Soultions says, "Machine to Machine (M2M) solutions are transforming the way private and public sector organizations work from remote tracking of assets to gathering and analyzing data, these solutions can help them run their organizations more efficiently....demonstrating how private and public sector organizations can transform their environments with M2M solutions." Uldrich's keynote will focus on how to leverage these technological leaps to empower the everyday users.

On May 14th, Uldrich will continue his twelve engagement speaking spree with Verizon Wireless' Connected Technology Tour. The conference itself is, "highlighting M2M applications within all vertical markets concentrating specifically on applications within the finance, healthcare, manufacturing, retail, energy, transportation, security and government sectors." (A sample of some of the ideas he will present can be viewed in this article on The Internet of Things.)

This month Uldrich will also keynote Verizon's Tour in Boise, Memphis, Nashville and Los Angeles.

Uldrich is a renowned global futurist, independent scholar, sought-after business speaker, and best-selling author whose works include, "The Next Big Thing is Really Small", "Higher Unlearning: 39 Post-Requisite Lessons for Achieving a Successful Future" and "Foresight 2020: A Futurist Explores the Trends Transforming Tomorrow."

His other written works have appeared in The Wall Street Journal, BusinessWeek, Forbes, The Futurist, Future Quarterly Research, The Wall Street Reporter, Leader to Leader, Management Quarterly, and hundreds of other newspapers and publications around the country.

A frequent guest of the mediaUldrich has appeared on CNN, MSNBC, National Public Radio, and as a guest commentator on James Woods "Futurescape."

Parties interested in learning more about Jack Uldrich, his books, his daily blog or his speaking availability are encouraged to visit his website at: http://www.jumpthecurve.net. Media wishing to know more about the event or interviewing Jack can contact Amy Tomczyk at (651) 343.0660.

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Embracing the Future: Trend Expert Jack Uldrich to Deliver Keynote on The Internet of Things and M2M for Houston's ...

re:publica 2014 - Alexa Clay: The Amish Futurist and th...
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Phoenix, AZ (PRWEB) May 08, 2014

Thomas Chermack, Assistant Professor at Colorado State University and Founder and Director of the Scenario Planning Institute, asks the question: Whats the value of a single strategic insight that allows you to avoid some catastrophic event? Futurist Jack Uldrich makes a living talking with people about the answers to that very question.

On May 8th, Uldrich will deliver his keynote, "The Big AHA: How to Future-Proof Your Property and Casualty Insurance Business Against Tomorrow's Transformational Trends" in Marana, AZ to the expert providers of personal, commercial, and special risk insurance at the Fireman's Fund Insurance Company.

The Fireman's Fund has been a provider of specialized insurance solutions for 150 years. So future-proofing for others is what they are all about. The Fireman's Fund Insurance Company has helped rebuild cities, underwritten major construction projects, and managed risk for the world's most popular films. As an industry leader in high net worth, entertainment, and green insurance, they innovate to serve customer needs. Now they have selected futurist and trend expert Jack Uldrich to talk with them about how to future-proof their own business in the coming years.

Uldrich's keynote aims to keep them on track and step up their game. Some of the topics that he will address with the Fireman's Fund Insurance Company are included in this Article: Five Foreseeable Future Risks. Other highlights will include how leaders at the FFIC can learn to embrace ambiguity;" why finding a reverse mentor could be crucial; and why taking small risks may very well be the safest thing the FFIC can do to position themselves for success in the years to come.

In the past year, Uldrich has spoken to numerous property and casual insurance firms including Guardian Life Insurance, The Insurance Service Organization and the Risk Insurance and Management Societies of Minnesota and Michigan. He is recognized as a leading expert in the field of change management and unlearning, and has delivered custom designed keynotes to hundreds of organizations both nationally and internationally. Recent engagements include the Verizon Wireless' Connected Technology Tour, the AMA, Chu Vision Foundation, Fiatech, TEXPERS, the Million Dollar Round Table in Malaysia, and The Allan P. Kirby Lecture Series at Wilkes University. You can take a look at his thoughts on "unlearning" in this video clip.

He was also recently awarded the Bellwether Book Award for his book, Foresight 20/20. A synopsis of some of Uldrich's ideas on tomorrow's transformational technologies can be found in this Forbes article: http://smallbusiness.forbes.com/small-business-articles/10-game-changing-technological-trends-transforming-tomorrow-2880.

Parties interested in learning more about Jack Uldrich, his books, his daily blog or his speaking availability are encouraged to contact Amy Tomczyk at (651) 343.0660.

Jack Uldrich is a renowned global futurist, technology forecaster, best-selling author, editor of the quarterly newsletter, The Exponential Executive, and host of the award-winning website, http://www.jumpthecurve.net.

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Protecting the Future: Trend Expert and Futurist Jack Uldrich to Deliver Keynote to the Fireman's Fund Insurance Company

Our futurist friend and colleague Gerd Leonhard wrote last year about 7 digital trends for SwissNex San Francisco, a project of the Swiss Consulate in San Francisco (Gerd resides in Basel). It is a nice summary of several features of what I call a data flow society. His seven for the next 5 years

1. The end of offline. Our entire lives have merged with the data flow. We can escape, but few do for long.

2.Global consumerization of IT. Really interesting trend where consumers and young employees pull IT departments along, rather than the other way round.

3.Revolution in data-input methods. Weve been waiting for this, but do you find yourself swiping, waving, pointing at or speaking to your devices more and more? I do. Out there in the labs is a lot work on direct brain to machine interfaces.

4.Almost all business is socially-driven (especially those based on digital products). Peer to peer recommendations, ratings, endorsements and all kinds of Likeonomics essentially replace CRM; the same goes for hiring and general HR needs. 5. Big Data everywhere! Data levels, depth, and sheer frequency reach unimaginable pace and proportions, and anyone/anything having to do with data-mining and management is in high demand. Key issue is how to make meaning trump noise.

6.We are shifting from downloads to flows and from stuff to bits, both in terms of technology as well as user behavior and consumption habits. Information accessed and filtered and sifted when and where and how its needed.

7.The Internet of Things and pervasive machine-to-machine connectivity become very real.

Great stuff as always from Gerd.

And a special note: his new web video series that he is calling The Future Show launches on Monday, 28 April 2014. Check it out. Good luck Gerd, and hey, maybe he will interview us one day!

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Blog - Futurist.com: Futurist Speaker Glen Hiemstra

The Industrial Designers Society of America's Designing Innovation' panel discussion took place in San Francisco yesterday.

The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

However, the conversation flowed more freely when panel moderator, Nathan Shedroff from California College of the Arts, asked what today's designers should be thinking about.

Although also referencing his own work the Sayl chair for Herman Miller, and the Sodastream Fuseproject CEO Yves Bhar made a valid point about sustainability and the need "to move to a stage where design and sustainability aren't two separate fields."

His design for Sodastream stripped away the need for paint, making it lighter, simpler, and cheaper to produce and distribute. Thomas added that "eliminating the [car's] paint job is one of our [Ford's] goals."

Simplification was a key message, as a major challenge for designers is to create products from fewer parts that are easier to manufacture, although the development of this is hugely costly. The panel agreed that the success of Apple's aluminum unibody architecture proved spending big could mean greater longer-term rewards.

Autodesk technology futurist, Jordan Brandt (unsurprisingly) highlighted the importance of computing, saying "the face of design is going to be changing pretty dramatically in the next decade through computation."

However, while there was agreement that this change is being driven by a more accurate and plentiful accumulation of quantitive data, there's a long way to go before the same can be said for qualitative information.

Bhar talked of 'the industrial internet' that's acquiring data from products 24/7, but that is "still only a portion of the design equation." He remained to be convinced of a computer's ability to record how something makes a person feel.

Therefore, there's still a role for the designer to combine their experience of how the senses trigger a consumer's emotions with quantitative data to influence a product as it is developed.

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Computing the future

May 2014 - Futurist Michio Kaku at DePauw University for Ubben Lecture
"What is the most complex object in the known universe?," asked futurist, physicist and bestselling author Michio Kaku at DePauw University on May 5, 2014. "Believe it or not, it sits on your...

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May 2014 - Futurist Michio Kaku at DePauw University for Ubben Lecture - Video

New social contract when data is the new Oil - Futurist Speaker Gerd Leonhard
Thanks for stopping by! Gerd Leonhard Futurist, Author and Keynote Speaker Basel / Switzerland http://www.futuristgerd.com Please note: audio-only versions o...

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New social contract when data is the new Oil - Futurist Speaker Gerd Leonhard - Video