Category Archives: Nootropics

The globalPodiatry Treatment Marketis expected to register a revenue CAGR of 4.9% during the forecast period, from a valuation of USD 4.3 billion in 2022 to USD 6.9 billion in 2032. The growth is being driven by several factors, such as an increasing prevalence of diabetes, a rise in foot and ankle injuries, and an increase in the elderly population worldwide. Moreover, the growing demand for Podiatry Treatment is being fueled by a growing awareness of the value of preserving foot health and hygiene.

The market is expanding as more hospitals and podiatrist clinics are being established across the world, and there is greater accessibility to cutting-edge technology and novel treatments such as laser therapy and regenerative medicine. Additionally, the rising use of telemedicine is also influencing the Podiatry Treatment market. Governments are implementing regulations to ensure that podiatric services meet high standards and adhere to strict guidelines.

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However, several factors, such as a shortage of qualified podiatrists, high cost of care, and insufficient insurance coverage for podiatry treatments, are restraining the revenue growth of the market. Moreover, availability of less-priced Podiatry Treatment in some areas is expected to have a negative effect on the markets revenue growth over the forecast period.

Key players in the Podiatry Treatment Market:

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The global Podiatry Treatment market is segmented into preventive, diabetic foot care, surgical, sports injury, and others, based on service type. The preventive segment is expected to account for the largest revenue share in the market during the forecast period.

The diabetic foot care segment is also expected to account for a significantly large revenue share, as diabetes is becoming more prevalent across the globe.

The surgical segment is expected to register a rapid revenue growth rate during the forecast period due to rising demand for minimally invasive surgical procedures in podiatry. The sports injury segment is expected to register a moderately fast revenue growth rate during the forecast period.

Based on the end-user, the market is segmented into hospitals, clinics, and others. The clinics segment is expected to account for the largest revenue share during the forecast period, while the hospitals segment is expected to register the highest revenue growth rate during the forecast period. The others section, which includes ambulatory surgical facilities and home healthcare settings, is expected to register steady revenue growth.

In conclusion, the Podiatry Treatment market is expanding rapidly, driven by an increase in the need for Podiatry Treatment due to the prevalence of chronic diseases and foot-related issues, and the growing elderly population. The market is also influenced by the increasing use of telemedicine and the availability of cutting-edge technology and novel treatments.

However, several factors are restraining the revenue growth of the market, such as a shortage of qualified podiatrists, high cost of care, and insufficient insurance coverage. The preventive segment is expected to account for the largest revenue share during the forecast period, followed by the diabetic foot care and surgical segments. The clinics segment is expected to account for the largest revenue share among end-users, while the hospitals segment is expected to register the highest revenue growth rate.

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Podiatry Treatment Market: Forthcoming Developments and ... - Cottonwood Holladay Journal

The Pope's Exorcist starring Russell Crowe is another one of those ambient movies for me, something whose ads I'll see on Instagram in between lifting videos, ads for nootropics, pictures of modded Game Boys, and ads for meal prep services. Seriously, like a lot of the stuff on streaming these days, it looks like a fake movie from the Simpsons or 30 Rock, though it does look like they've got a Dragon Age fan or two on the crew.

I first noticed the swap by way of Kelgrid (opens in new tab) and Fleur Bleue (opens in new tab) on Twitter, though WhyNow Gaming (opens in new tab) points out that xMoonxCakex (opens in new tab) on the Dragon Age subreddit clocked this even earlier. It looks like, in the course of his regular exorcising, Russell Crowe exercises his right to check out a spooky crypt tied to the Spanish Inquisition. You can tell it's the Spanish Inquisition because that's their symbol chiselled on the wall, only they actually put the symbol of the Dragon Age Inquisition up there.

Although the names may sound the same, the Dragon Age Inquisition was an (arguably) heroic organization that saved Thedas from the predations of the evil Corypheus, a primeval Tevinter magister who attempted to seize the throne of God. The Spanish Inquisition was an outgrowth of a long-standing Papal institution that was hijacked by the famous monarchs, Ferdinand and Isabella, to ethnically cleanse their newly reconquista-d nation and consolidate their power. It mostly persecuted Spain's remaining Jews and Muslims while torturing people who understood that cleanliness helps prevent the spread of disease (we called them witches back then).

Kotaku theorizes that this was a result of someone Googling "Inquisition symbol" and Dragon Age's distinctive sword-and-eye being the first result, and honestly? That's pretty plausible, just look at a screenshot of the results (from incognito mode no less!) down below. Aside from the cheeky Warhammer 40K one, it's "oops, all Dragon Age." But I want to give the film's production more credit. Surely some nerdy set designer slipped this in deliberately? Whatever the case, the lines between reality and fiction continue to blur, with portions of real-life European history infected and replaced with one of Canada's greatest cultural exports.

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That movie where Russell Crowe plays an exorcist might have ... - PC Gamer

Share this article via facebookShare Share this article via whatsapp Share this article via messenger A cheeky launch we're here for (Picture: G Spot)

Beauty launches from celebs certainly aren't out, but drinks seem to be the new way in.

KSI has teens hooked on Prime, Kylie has her own brand of wine, and now Gillian Anderson has launched a soft drink line - cheekily called G Spot.

Said to be a middle ground between what tastes good and what's good for your body, G Spot comes in three varieties: Soothe, Lift and Protect.

'Need help finding your G Spot? Try our magnificent threesome, twice!' the site reads.

Newly available to buy online, the brand was created during the pandemic when Gillian realised she drank too many high sugar caffeinated beverages.

The Sex Education star said: 'I've had a serious soft drink habit for the past 20 years, and I don't drink enough water.

'I know sugar and caffeine are not good for me, but I haven't found an alternative that has the same effect.

'And although I love the idea of flavoured water, I really don't like the taste of what's out there.

'So, I thought, if what I'm looking for doesn't exist, why don't I make it? Something that tastes great but is natural, hydrating, and full of goodness.'

Enter G Spot: it has adaptogens (plant substances that help the body manage stress) and nootropics (which are thought to boost brain function), but it still tastes 'f*cking good,' in the words of Gill.

The idea is to tap into the wellness industry, without people having to take an 'all or nothing' approach - this is meant to offer the best of both worlds.

Made in the UK with natural ingredients, the sparkling plant based drinks are caffeine free, low in calories, and have no artificial sweeteners.

Of the varieties, there's Lift - a blend of berries, apples, and peppercorn infused with bacopa, theanine, cordyceps, and lion's mane (aka a type of mushroom) - Protect- with meadowsweet, ginger, lemon, and turmeric mixed with peppercorn and chaga, andSoothe - apples, sage, and cornflowers with magnesium, maca, reishi, and ashwagandha.

We gave them a test - here's what we thought.

Soothe: Conrflowers and Sage 'For a blend with no added sugar, Gillians green concoction designed to soothe manages to satisfy my sweet tooth, yet its far more muted than your average apple juice. The drink is understated, dare I say it, a little calming, with subtle floral notes that arent overpowering. Thankfully, you can't taste the mushroom. Instead, think very mild apple mixed with elderflower, with just the faintest whiff of sage. Summer, is that you?' - Rachel Moss, Lifestyle Editor

Lift: Berries and Peppercorn

'I tried the Lift drink, which purports to 'help fight stress, enhance stamina and boost cognition.' Flavour-wise, it was fine but nothing to write home about. It tasted like watered-down apple juice with a hint of berry - the peppercorn in the blend was barely noticeable. Although I could happily drink it, it's not something I'd choose for myself (especially not at 3 a can). As for the effects, while I didn't feel anything earth-shattering, though the G Spot website does say it can take a while for the benefits of daily consumption to show. It's no doubt better for my health than a cup of coffee, but I don't think it's replacing my caffeine habit any time soon.' - Jess Lindsay, Senior Lifestyle Reporter

Protect: Meadowsweet and ginger

'I tried the Protect flavour, and it was just a bit average to be honest. It didn't taste bad, but for a drink called G Spot, it certainly wasn't thrilling either. To my concern, it smelled a bit like mushrooms and tumeric, but tasted like very watered-down ginger. Sorry Gillian! If you're reading this, I am still free on Thursday. If you would like to hang out on Thursday, when I am free, feel very free to respond to this and let me know if you can hang out. On Thursday. When I am free.' - Aidan Millan, Lifestyle Reporter

The G Spot drinks are now available in the UK in a mixed flavour box of six cans for an RRP of 19.99 on http://www.thisisgspot.com.

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Brain Health Supplements Market

This report on the Brain Health Supplements Market study considers important factors such as an analysis of the market, a definition of the market, segmentation, significant trends in the industry, an examination of the competitive landscape, and research methodology. The research provides an idea about various market inhibitors as well as market motivators in both a quantitative and qualitative approach with the purpose of providing users with accurate information.

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What`s New for 2023?

Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.Global competitiveness and key competitor percentage market shares

Market presence across multiple geographies - Strong/Active/Niche/Trivial

Online interactive peer-to-peer collaborative bespoke updates

Access to digital archives and Research PlatformComplimentary updates for one year

The list of Key Players Profiled in the study includes:- Teva Pharmaceutical Industries, HVMN Inc., Purelife Bioscience, Peak Nootropics, AlternaScript, Liquid Health

Cataloging the Competitive Terrain of the Brain Health Supplements Market:

The report provides an overview of every manufacturers and the products developed by each manufacturer along with the application scope of every product.

Data regarding the market share of every company, as well as sales figures concerning each firm, is stated in the report.

Details regarding the profit margins and price patterns have been inculcated in the report.

IN THE NEWS

Motiva Supplements launched 'Neuro Booster'. This provides higher absorption of six major functional foods, the first-ever clinically proven product to aid brain health and improve Alzheimer's patients.

lysium Health, Inc. collaborated with the University of Oxford and launched Longevity supplement for brain health. The product comprises a formulation of specific B vitamins clinically verified to measure brain atrophy associated with age-related memory loss. It also comprises a powdered omega-3 lysine compound with improved bioavailability to enhance the effectiveness of the B-vitamin complex

Brain Health Supplements Market Dynamics:

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Growth Drivers:

Surging marketing strategies and endorsements

Increasing health awareness regarding consumption of brain health supplements

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Segmentation Analysis of the Market:

Global Brain Health Supplements Market forecast report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market. Global Brain Health Supplements Market segments and Market Data Break Down are illuminated By Types(Natural Molecules, Synthetic Compounds, Multivitamins and Mineral Supplements);By Applications(Memory Enhancement, Focus and Concentration, Mood and Emotional Well-being, Age-Related Cognitive Decline, Brain Health Maintenance)

Regional Coverage:

Rgn-w gmnttn in the Global Brain Health Supplements Market nlud the claims to split the regional scope of the market, which among these regions has been touted to amass the largest market share over the anticipated duration

North America(USA, Canada and Mexico)Europe(UK, Germany, France and the Rest of Europe)Asia Pacific(China, Japan, India, and the Rest of the Asia Pacific region)South America(Brazil, Argentina and the Rest of South America)Middle East and Africa(GCC and Rest of the Middle East and Africa)

** Note - This report sample includes:

Scope For 2024Brief Introduction to the research report.Table of Contents (Scope covered as a part of the study)Top players in the marketResearch framework (structure of the report)Research methodology adopted by The Market InsightsThe Global Brain Health Supplements Market Industry Report Covers The Following Data Points:

: This section covers the global Market overview, including the basic market introduction, market analysis by its applications, type, and regions. The major regions of the global Market industry include North America, Europe, Asia-Pacific, and the Middle-East and Africa. Brain Health Supplements Market industry statistics and outlook are presented in this section. Market dynamics states the opportunities, key driving forces, market risk are studied.

: This section covers Market manufacturers profile based on their business overview, product type, and application. Also, the sales volume, market product price, gross margin analysis, and share of each player is profiled in this report.

: These sections present the market competition based on sales, profits, and market division of each manufacturer. It also covers the industry scenario based on regional conditions.

: These sections provide forecast information related to Brain Health Supplements Market for each region. The sales channels include direct and indirect Marketing, traders, distributors, and development trends are presented in this report.

: In these sections, Industry key research conclusions and outcome, analysis methodology, and data sources are covered.

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What makes the information worth buying?

A comprehensive and in-depth overview of the global Brain Health Supplements industry in exchange, use, and geographical area sectors is provided.

This research looks at the industry rewards and constraints that influence industry growth.

Developing business strategies and aspects to aid in an emerging market.

Examining free markets and developing appropriate strategies.

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Brain Health Supplements Market New Pathways for Research and Innovation are Being Opened by Trends ,Growth 20 - openPR

Founded in 2022, Yootropics is a spin-off from Biov8 that was specialising in peptide treatments.

Its nootropics supplement range targets cognitive performance and claims to encapsulate clinical range dose for all ingredients in a daily, two-tablet formula.

Speaking to NutraIngredients-Asia, its co-founder Nick Austin said there was a market gap for nootropics in the healthy ageing space:

Currently, a lot of elderly start taking medications when the damage is already done. Its more reactionary health. We feel that theres much more and a better way to address this market in a preventative way to look at natural nootropic formulas that help delay the onset and improve the long-range brain health earlier.

Alzheimers, memory loss and other cognitive issues are so widespread these days when people reach their 50s, but these days they are mostly dealt with by prescribed medications.

This finding had emerged from its collaboration with a registered psychologist specializing in neuro-performance who was already using nootropics to help his patients suffering from anxiety and attention deficit hyperactivity disorder (ADHD).

The team then spent about six months ingredient sourcing and formulating, before rolling out its first product called Brain targeting memory.

Its hero ingredients include patented ingredients like Zynamite and Relora, sage, rhodiola, saffron, and a combination of 11 different nootropics. Its two other products are Focus for concentration, and Calm for anxiety.

Its nootropics' product range were approved by Australia's Therapeutic Goods Administration (TGA), backed by its internal clinical trials conducted. The paper will be published later this year.

Austin added that the start-up is in discussions with Australian universities to back up its evidence-based claims for its products. He alsoteased the potential for personalized supplements.

A lot of the research were doing now is in the Quantitative Electroencephalogram (QEEG) technology that is going to assist us in looking at different doses for different individuals. The QEEG allows us to look at the brain activity and categorize the different brains. Then, we can look at how different formulas best optimize the performance of different brain types. We feel there is a big opportunity to have more tailored nootropic formulas to assist with individual brain types.

Yootropics is available for worldwide shipping via its website, and only has an offline retail presence in Australia at wellness clinics, psychology clinics and chemist chains.

It said that it adopts a more discerning distribution strategy due to its price points falling within the mid- to high-range (AUD $95 for single product maximum, AUD $230 for a three products bundle maximum) and its target consumers of high-performance executives.

Austin explained that consumer education goes hand in hand with market acceptance for its products: I guess one of the big hurdles that we have in the market is education to educate consumers that it's not just looking at the ingredients in the formula but making sure they are at the right levels that will actually have some performance.

Typically, you know, consumers will look at the look at the back of the bottle, see some names that they recognize, and they'll buy it on that basis. But if there are very small amounts that wont do anything, it's purely just a marketing stunt.

80% of its revenue currently comes from Australia, but interest has been climbing for export markets in the US, Canada, Singapore, Hong Kong, UK, and France.

Within Asia-Pacific, Yootropics is eyeing opportunities in Taiwan and China, due to the rising awareness of addressing brain health early in age. It says that overseas expansion is planned in the next year.

The company is currently going through a capital raise to solidify its product development and global distribution strategy.

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Aussie nootropics start-up, Yootropics, eyes opportunities in healthy ... - NutraIngredients-Asia

The Nootropics market was valued at USD 10.90 billion in 2021 and is expected to reach USD 30.75 billion by 2029, registering a CAGR of 13.85% during the forecast period of 2022 to 2029.

Nootropics Market Scope

The nootropics market is segmented on the basis of type, indication, dosage form, route of administration, end-users and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

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Nootropics Market Share AnalysisThe Nootropics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to nootropics market.

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PRESS RELEASE

Published May 2, 2023

LOS ANGELES, CA / ACCESSWIRE / May 2, 2023 / Back in 2020, SmartProtein disrupted the wellness space with their comprehensive protein powders designed to elevate and streamline our experiences along our personal health journeys, tossing out tired promises from competing brands in favor of honest, holistic wellness. As over-consumption in nutritional support becomes a growing concern, companies like SmartProtein look to simplify the approach to a balanced body and mind by leading with transparency, reminding us that, when it comes to our health, less is always more. Today, the company has rebranded as Nutriv, a lifestyle movement dedicated to the Marie Kondo method of inclusive health and development that goes beyond mere protein powders.

Upon the release of their hero product, the SmartProtein blend, Nutriv was met with critical acclaim for their condensed approach to nutrition, offering an adaptable support system built with all-natural, vegan ingredients that keep all of their promises. The powders, made with pea-protein, cinnamon, and powerful nootropics, cover the bases from brain power to physical prowess, setting a new standard for wellness and fitness that does everything and more. A recent story from WebMD details in-depth the trouble with over-consumption in the wellness community, and with so many routes and roadmaps unfolding at our feet, it can be difficult to make informed decisions on how to improve the health of our body and mind without exhausting our assets.

Nutriv has expanded their ideology to position their protein blends as supportive artillery to our wellness journeys rather than replacements, and the company's vision for inclusive nutrition lives and breathes in their educational edge, sharpened and cut for community engagement on their website and social media channels. Nutriv offers a platform for personal wellness that informs, educates, and promotes a more objective position on human health, because there is no "one size fits all" approach when it comes to our body and mental wealth, but there is a simplified way of getting back to basics.

As it stands today, conducting a simple Google search for "improving mental health" yields a whopping 557M results, the engagement cone hard at work to elevate the most popular pages. From this vantage point, where can people turn for a condensed solution to their nutritional needs? To support their vision, the company maintains a voice on their website that dives deep into practical wellness techniques--tips and tricks on how to live healthier with ease. One of their more compelling entries dissects the allure of nootropics and their role in achieving a balanced state of wellness for mind, body, and soul. At its core, the goal of Nutriv is to educate and empower individuals to take control of their health and put the power of wellness in their own hands. Their simplified model for balance currently comes in vanilla or chocolate flavors, but the pursuit of a better body and stronger mind goes beyond powders or supplements. Above all else, it's a lifestyle choice.

"Healthy" doesn't have to be hard, and Nutriv is dedicated to redefining our understanding of simple maneuvers and where they work into our wellness routines. The company is a leading force in personal growth and development, because the root of a balanced lifestyle begins from within; a healthy mind begets a healthy body, and the rest is sure to follow.

ABOUT:

Nutriv is a wellness company rooted in simplified nutrition. Formerly known as SmartProtein, the company has recently expanded their vision to include ethos that support a comprehensive, balanced lifestyle for the body, mind, and soul. Their flagship protein blends are designed to strengthen brain health and support our fitness journeys for on-the-go personal development. Based out of Nashville, Tennessee, Nutriv is the latest pioneer in the fight against overconsumption in health and nutrition.

CONTACT:

Nutriv Team@nutriv.co[emailprotected]https://www.nutriv.co

SOURCE: Nutriv

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Functioning optimally both mentally and physically is so important especially later in life and Indi Mind helps with both. Whether you want to focus on a project in the afternoon but not suffer from a disturbed nights sleep after another coffee or want to focus and achieve more in your morning workouts, Mind gets my vote. Women are at more than twice the risk of developing Alzheimers compared to men, and we are increasingly recognising that diet and exercise can help you look after your brain. Many of the female executives I see, especially those going through the menopause, find Mind makes a real difference in their performance and ability to function. Dr Adam Carey, chief medical officer

Brain health is critical for women, who are at increased risk of Alzheimers and dementia later in life. Diet and movement play a pivotal role in reducing this risk, and research has shown midlife metabolic health is a powerful predictor of risk and an opportunity for improvement. Drinking Indi Mind before my morning workout is one of the tools I use to increase my workout efficiency with caffeine and polyphenols, and incorporate beneficial flavanols and nootropics for improved brain health. Dr Federica Amati, chief nutrition scientist

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The Industry-Loved Supplement That Can Boost Brain Power - SheerLuxe

PRESS RELEASE

Published May 1, 2023

By using eco-friendly packaging, Filler Bite pledges sustainability while fostering a community of support and promoting mental health.

Los Angeles, California - May 1, 2023 - Filler bite, a Los Angeles-based company specializing in handcrafted, vitamin-infused bean-to-bar chocolate bites, is thrilled to announce that they have reached their Kickstarter funding goal. The campaign, which launched on April 25th, 2023, achieved 100% of its target within a short period, highlighting the strong public interest in their unique and delicious health-focused chocolate.

The Filler bite team is dedicated to creating a supportive community and promoting mental health while committing to sustainability through eco-friendly packaging. Their chocolate bites focus on providing a holistic approach to health and well-being, combining the delicious taste of artisanal chocolate with the power of nootropics and vitamins.

Co-founder Alexander's personal journey towards improved mental health inspired the conception of Filler bite. After a traumatic experience, he discovered the benefits of therapy and nootropics and recognized the potential of delivering these benefits through a tasty and convenient medium. Thus, Filler bite was born.

"We are incredibly grateful for the support we've received from our backers on Kickstarter," said Alexander, co-founder of Filler bite. "Reaching our funding goal is a testament to the growing demand for health-conscious and innovative products that not only taste great but also provide nutritional benefits. We are excited to bring Filler bite to the market and offer a unique alternative for those seeking to improve their well-being."

The Kickstarter campaign, which can be found here, offers various rewards and incentives for backers, including an exclusive tour of the LA-based chocolate factory.

With the successful funding of their Kickstarter campaign, Filler bite is now gearing up for production and aims to begin fulfilling the orders of their backers soon. As they continue to grow, Filler bite is committed to expanding its product range and promoting well-being, nourishing both the minds and bodies of its customers through healthy and delicious alternatives.

We offer a referral program to help promote the Kickstarter campaign. If youre interested in writing about filler bite, we can get you set up with a custom referral link. If one of your readers pledges to the campaign after clicking on your custom link, Ill give you 15% of the pledge to thank you for helping us spread the word! said Alexander Benz.

Filler bite provides a holistic approach to health and well-being through handcrafted, vitamin-infused bean-to-bar chocolate bites made in Los Angeles. Their focus is on building a supportive community and promoting mental health while committing to sustainability with their eco-friendly packaging to make a positive impact on both individual health and the planet. To learn more about Filler bite, visit their Kickstarter.

Media ContactCompany Name: Filler bite Contact Person: Alexander Benz Email: Send EmailPhone: +1 (202) 919-7944Address:2699 1/2 N Beachwood Dr City: Los AngelesState: CA 90068Country: United StatesWebsite: https://fillerbite.com/

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Filler Bite Reaches 100% Funding Goal in Less Than 2 Days on ... - Digital Journal

Here's the thing about adaptogens: The best results come from long-term use, and you can't expect a life-changing transformation from a single serving. (We also always recommend speaking with a health professional before adding any functional herbs to your routine.) However, depending on the potency of the product and your own personal stress levels, it is possible to feel a noticeable "buzz."

Namely, if you are stressed or anxious, you'll likely feel it the most, whereas if you're already very engaged in a social setting, you may not notice much of a difference. That's the sole purpose of adaptogens, after allthey help you better adapt to your surroundings and restore balance. Many social shroom products also contain other nootropics (such as kanna, caffeine, and guarana), which may offer more of an immediate effect.

And yes, you could totally consume these functional mushrooms in capsule, tincture, or powder form, but the delivery does enhance the social experience. "You're not going to bring some powder and a frother to mix into oat milk at a party," says Charlotte Cruze, co-founder of Alice. But you could easily break off a square of chocolate or sip on a smoky, mezcal-inspired mocktail (mezcal is certainly associated with community and ritual in many Mexican cultures). "It's something delicious that's shareable, that you want to bring to a party and gives you that ritual," Cruze adds.

The move toward sober curiosity also likely has something to do with itprevious Google research shows "drinking in general decline" among Gen Z.And as more and more nonalcoholic beverages emerge on the scene, brands continue to innovate with sophisticated, sensory blends.

"I think people want to feel better," says Klein regarding the shift toward nonalcoholic spirits. "They're over disassociating. They want to feel more connected post-pandemic and just in general. And that's what [functional] mushrooms do: They turn your brain on and help us connect to other people in a way that alcohol just doesn't."

Kung agrees: "It's a little bit of a boost. You know, nothing too intense where we're out of control. Something we can actually function on," she notes. According to Altneu, many people are feeling more isolated than ever, and "our hearts crave for more real connection." So it makes sense that folks want to engage in rituals that help them stay present and open to receiving wisdom, thus enhancing their social bonds.

And if those rituals can simultaneously support immunity, brain health, and energy levels over time, that's certainly a bonus. It's no wonder folks are becoming more and more curious.

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Social Shrooms Have Inspired The Next Wave Of Sober Curiosity - mindbodygreen