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Category Archives: Food Supplements

Rare pamphlet added to MASC Hogarth Press collection with employee bequest – WSU News

Posted: July 21, 2020 at 12:47 pm

By Nella Letizia, WSU Libraries

In 1942, Londons Hogarth Press published a pamphlet by British physician Isaac Harris called The Calcium Bread Scandal, a spirited denunciation of the Food Ministrys proposal of adding nutrients, including calcium, to bread as a way to fortify the health of the British public during wartime.

In any case, the disease [osteoporosis] is so rare that adding calcium to bread for this purpose [preventing osteoporosis] would be like burning a house in order to roast a pig, the good doctor wrote.

WSUs Manuscripts, Archives and Special Collections (MASC) recently acquired Harriss colorful and rare pamphlet, thanks to a $10,000 bequest of former MASC employee Leila Luedeking, who supported the Hogarth Press Collection as well as the Leonard and Virginia Woolf Library during her life.

While working at MASC from 1973 to 1998, Luedeking cataloged many of its rare book collections and especially contributed to the description of the Woolf Library. She served as a crucial resource for Woolf scholars in the United States and the United Kingdom who corresponded with the department. MASCs files include detailed letters and emails that Luedeking wrote to them.

She was a recognized expert on the work of Leonard Woolf and coauthored an important bibliography of his vast literary, political and critical publications, said Trevor Bond, WSU Libraries associate dean of digital initiatives and special collections. This work remains the standard source for Leonard Woolf.

With the acquisition of The Calcium Bread Scandal, MASC reached its goal of holding a copy of every title published by Hogarth Press from its founding by Virginia and Leonard Woolf in 1917 until Leonard sold his interest in the press in 1946, said special collections librarian Greg Matthews.

Harriss pamphlet has two parts: The first is his main diatribe against the Food Ministrys plan, which he explains in 10 points. The second reprints four letters Harris submitted to the editors of newspapers and medical journals arguing against the medical efficacy of adding nutritional supplements to bread. These pieces are more technical.

Harris objected to the Food Ministrys proposal for other reasons than the rarity of osteoporosis in the population. He also pointed out that Vitamin D aids the physiological absorption of calcium, so adding the mineral supplement without its necessary vitamin counterpart would be ineffective. Finally, Harris viewed the bread supplement scheme as a symptom of the very fascism the Allies were fighting against, Matthews said.

To-day it is one food crank who becomes the dictator; to-morrow there may be another, Harris wrote. To-day it is calcium; to-morrow, Heaven knows what else may be imposed upon us.

Matthews appreciates the doctors candor. Harriss writing style was clear as befits an expert writing for a general audience, though he exhibited a flair for simile and rousing rhetoric, encouraging his readers to resist the rise of tyranny at home, he said.

Luedeking came to Pullman in 1956 when her husband, Robert, was hired by WSU to teach chemical engineering. The couple raised five daughters here, and according to her obituary, Luedeking joined her husband at the university first as a graduate student and then as an employee in MASC when her youngest started preschool.

Colleagues who worked with Luedeking found her to be a good bibliographer. Rare books cataloger Julie King, who started working in MASC in 1986, remembers that Luedeking was involved at the start when MASC obtained the Woolf Library in the early 1970s.

Leila catalogued the bulk of the Woolf Library, King said. She was quite protective of the books, and rightly so. At the time, the Woolf Library was interfiled with the other books in MASC, and we have since collected it all into its own section in the book stacks, but Leila provided the foundation work.

Luedeking also initiated getting many MASC collections catalogued online, including those associated with Leonard and Virginia Woolf.

We were members of the Washington Library Network at the time, and Leila got us on the online format, King said. She and humanities librarian Ann Wierum were responsible for acquiring many of our English literature sub-collections: D.H. Lawrence, John Masefield, Vita Sackville-West, Henry James and others.

I could tell she was fussy about details, she added. I am, toothats what makes a good cataloguer, so I made sure to have everything just so.

Luedekings devotion to the Woolf collections didnt stop with her retirement in 1998; Bond said she regularly gave to MASC afterward until her death last November so that the department could continue to collect items.

I had the pleasure of working with Leila for a few months before she retired, he said. I remembered her as a quiet, sharp and dedicated colleague.

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2020 NutraIngredients-USA Product of the Year Winners – NutraIngredients-usa.com

Posted: at 12:47 pm

The awards cover 14 categories, including products of the year. These awards showcase the best in finished product innovations and market successes in specific categories, including omega-3, probiotic and sports nutrition.

The product of the year for Omega-3 recognizes the best branded or own-label supplements, foods and beverages containing omega-3 as a core ingredient.

Winner: Omega-3 with Xtra Absorb by Nature Made

Nature Made Omega-3 with Xtra Absorb technology is made with a specially designed emulsion system to enable nearly 4x better absorption than standard fish oil concentrate.

The judges viewed the smaller pills that can achieve therapeutic blood levels as somewhat of a game changer. This technology, coupled with impressive sales data, made for a winning product.

We are thrilled to have Nature Mades Omega-3 with Xtra Absorb named NutraIngredients Omega-3 Product of the year, commented Tobe Cohen, EVP, Chief Growth Officer at Pharmavite LLC, makers of Nature Made brand vitamins.This honor is a reflection of our deep commitment to delivering high-quality products rooted in science, a mission that is more important now than ever as Americans look for trusted and proven vitamins and supplements to bolster their health and wellness.

The Probiotic Product of the Year award celebrates the best branded or own-label supplements, functional foods and beverages containing probiotics. Interest in probiotics and the potential benefits of a healthy microbiome have led to multiple years of stellar growth for probiotic products.

Winner: Baby's Nordic Flora Probiotic Powder by Nordic Naturals

Babys Nordic Flora Probiotic Powder delivers digestive support for little ones 6-months to 3 years old and combines two extensively studied probiotic strainsLactobacillus rhamnosus GG and Bifidobacterium animalis ssp. Lactis.

The judges called this a well-thought out product for a clearly-defined and under-served category with two strains that are supported by solid science.

What great news! enthused Nick Noloboff, Senior Writer, Nordic Naturals. Winning Product of the Year for our Babys Probiotic Powder is especially meaningful to us given the work that Nordic Naturals has done to expand our supplement line and maintain the product quality that customers rely on. Ever since we introduced a higher standard of fish oil 25 years ago, innovation has been our thing. Weve always believed that with the right approach to ingredients and manufacturingand by always prioritizing qualitythe opportunity to innovate and excel is endless. Thanks for recognizing our commitment to making better supplements.

The Sports Nutrition Product of the Year is a new award for 2020, and it was as competitive as you might expect from such a category. Sports and active nutrition products are positioned for both niche athletic populations and the more mainstream active consumer.

This award celebrates the best branded or own-label supplements, functional foods and beverages positioned to enhance athletic performance and recovery.

Winner: 2before blackcurrant powder by 2before Performance Nutrition

2before is a berry juice powder providing a proven, efficacious dose of polyphenols from Adaptive New Zealand blackcurrants to deliver a significant sports performance improvement.

The judges appreciated the evidence behind this product, its clean sourcing story as well as its third-party lab certification.

Brendan Vercoe, Commercial Development Manager, Plant, New Zealand Institute for Plant and Food Research, toldNutraIngredients-USA that the award is an honor:Adaptive blackcurrants are a known elite sports nutrition ingredient in New Zealand, but we wanted to create a finished product that would resonate in the US market. So we set out to create a food first performance brand in a format that would allow athletes to create a new pre-ritual. We are extremely honored for NutraIngredients-USA to validate all the hard work we have put into both world-class research, but also ultimately a product that we hope can make a significant difference to athletic performance, recovery and immunity, as we count down a year to the Tokyo Olympics. We will continue to educate dietitians and athletes on the benefits of Adaptive New Zealand blackcurrants and seek to create a category for food first performance nutrition.

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An Overview Of EU Rules On Consumer Advertising Of Over-The-Counter Products In The Life Sciences Sector – Media, Telecoms, IT, Entertainment -…

Posted: at 12:47 pm

1. Introduction

Commentary on EU life science advertising regulation frequentlyfocuses on the rules applicable to advertisements for prescriptionproducts directed to healthcare professionals. Less iswritten about other types of products that form part of the EUhealthcare market, and the advertising restrictions that exist inrelation to the marketing of these products to consumers.While advertising restrictions on over-the-counter (OTC) productsare not, generally speaking, as detailed and stringent as thosewhich exist in relation to prescription medicines, it isnevertheless important to be aware of the regulatory framework thatapplies to consumer advertisements for such products. Thischapter is, therefore, intended to provide a summary of theoverarching EU regulatory framework for consumer advertisingof:

The European market for these OTC consumer healthcare productsis made up of over 2,000 companies.1 We summarisehere the general framework of law and industry codes of practicethat exist at EU level to regulate the advertising of thesecategories of products to consumers, with examples from nationalapproaches and commenting, where relevant, on recent developments.

At EU level, Directive 2005/29/EC on unfair commercialpractices2 (the UCP Directive) governsbusiness-to-consumer commercial practices relating to all kinds ofproducts and services including medicines, medical devices andfoods. In particular, the UCP Directive contains a broadprohibition on misleading and aggressive advertising. Forthese purposes, advertising is misleading if it contains falseinformation or in any way (including through overall presentation)deceives or is likely to deceive the average consumer (even if theinformation is factually correct) and causes or is likely to causehim to take a transactional decision that he would have otherwisenot taken. Aggressive commercial practices includeadvertising that applies undue influence, or pressure, in a waywhich significantly limits the consumer's ability to make aninformed decision. There are also restrictions on comparativeadvertising set out in Directive 2006/114/EC3 whichapply to advertising directed at consumers. The EU lawprovisions, as implemented in national laws, are enforcednationally through varying mechanisms; in some Member States it ispossible for companies to bring direct actions against competitors,whereas other countries require actions to be brought only byregulatory authorities. National laws may contain additionalrestrictions on both general and product-specific consumeradvertising.

Several pan-European industry bodies represent the interests ofmanufacturers of consumer healthcare products. These includethe Association of the European Self-Care Industry (AESGP), whichrepresents manufacturers of non-prescription medicines, foodsupplements and self-care medical devices in Europe, and theEuropean Federation of Associations of Health Product Manufacturers(EHPM), which represents specialist health product manufacturers inEurope. Individual companies may be affiliated with theseEuropean bodies directly or indirectly through nationalassociations. For example, the Dutch association representingmanufacturers of self-care products (Neprofarm) is a member ofAESGP while its trade association for operators concerned with foodsupplements (NPN) is a member of EHPM. Some national industrybodies are charged with operating self-regulatory systems ofadvertising control, and have their own enforcement mechanisms inplace. For example, in the UK, advertisements issued bycompanies who are members of the Proprietary Association of GreatBritain (PAGB) will, in the first instance, be supervised by thePAGB, whereas companies which have not agreed to abide by thePAGB's Codes of Practice will be supervised directly by theMedicines and Healthcare products Regulatory Agency. Inaddition to sector-specific enforcement agencies, advertising andpromotion of consumer health products is also subject toenforcement by bodies who enforce advertising standards generally,such as the UK Advertising Standards Agency (ASA).

The advertising to consumers of medicines not subject toprescription is regulated by the general advertising rules outlinedabove, and by Directive 2001/83/EC (the Directive) as implementedinto national laws. In addition, guidance is sometimesavailable at a national level from regulatoryauthorities,4 independent advertisingbodies,5 and industry associations.6There does not currently exist any pan-European industry code ofconduct applicable to the advertising of non-prescriptionmedicines,7 although AESGP represents the interests ofmanufacturers of non-prescription medicines at European level.

While advertising to the general public of prescription-onlymedicines is prohibited under the Directive, there is no suchrestriction in relation to non-prescription medicines.Provided they have a valid marketing authorisation and do notcontain any narcotic or psychotropic substances, non-prescriptionmedicines (including non-prescription herbal medicines) may,therefore, be advertised both to healthcare professionals and thegeneral public if they comply with the advertising requirements setout in the Directive, and with any further requirements containedin national law (discussed below). In addition to complyingwith the Directive's advertising rules applicable toprescription medicinal products, advertisements of non-prescriptionmedicines to the general public must also:

Advertisements for herbal medicinal products authorised by atraditional herbal registration must be accompanied by a noticestating "traditional herbal medicine for use in specificindication(s) exclusively based on long-standing use".

Homeopathic medicinal products must comply with the general EUlaw advertising requirements applicable to non-prescriptionmedicines, subject to additional limitations on the informationthat may be included in such advertisements. For example,advertisements for homeopathic medicines must include a statementthat the products are "without approved therapeuticindications".

Further restrictions on non-prescription medicines advertisingto consumers may be set out under national law and/or industrycodes. For example, French law prohibits advertising ofnon-prescription medicines to the general public where themedicines are reimbursed under the national social securityschemes. National industry codes of practice frequently setout detailed requirements specific to consumer advertising ofnon-prescription medicines. While compliance with such codesis not legally mandated, it is encouraged and represents industrybest practice. Compliance with the codes, which typicallyreflect and often elaborate on the legal requirements, is usually agood indication of compliance with legal requirements and thereforehelps to minimise enforcement action.

In some European countries, there is a requirement to obtainpre-approval from a regulatory body (e.g., the ANSM in France) oran industry body (e.g., the PAGB in the UK, where membercompanies' advertisements to consumers are concerned) beforeadvertisements for non-prescription medicines may be issued.Obtaining such approval further reduces the risk of enforcementaction for improper advertising.

There is little by way of EU law specifically directed towardsmedical devices advertising. Under the Medical DeviceDirective, only products that are CE-marked may be marketed inEurope, and only in accordance with their intended use. Theseprinciples extend to claims made in advertisements: to make amedicinal claim in an advertisement for a self-care medical device,the device must be CE-marked and the claim must be within the scopeof the device's intended use. Enforcement actions takenat national level in relation to self-care medical devices oftenconcern advertising that has made unauthorised use of medicinalclaims.

The Medical Devices Regulation8 introduces a specificprohibition on advertising that may mislead in relation to adevice's intended purpose, safety and performance.

The position under national laws is patchy, with some countrieshaving introduced laws to further regulate medical deviceadvertising (including, in some cases, laws that specificallygovern the advertising of self-care medical devices) beyond that ofthe EU-wide legislation.

In the context of industry self-regulation, it is important tonote that the Code of Ethical Business Practice issued by theEuropean medical device industry representative body, MedTechEurope, does not govern advertisements directed to consumers.However, several countries have issued national codes of conduct tothis effect; for example, the UK's PAGB Medical DevicesConsumer Code which is applicable to member companies'advertisements concerning self-care medical devices (those thattreat or prevent a self-treatable condition).

Food supplements are regulated as foods under EU law.Regulation (EC) No 1924/20069 (the Claims Regulation),which is directly effective in Member States, places strictcontrols on the use of nutrition and health claims on foodlabelling and in advertising. Under the ClaimsRegulation:

Under the Claims Regulation, only nutrition claims that arelisted in the Annex to the Regulation, and/or health claims thathave been authorised by the European Commission following aEuropean Food Safety Authority scientific review arepermitted. The only exception to these requirements is inrelation to claims that are trade marks (or brand or"fancy" names) and general, non-specific health claims(e.g., "good for you"). These claims may be usedwithout prior approval, provided they are "accompaniedby" an approved claim (which, in the case of a general healthclaim, must be an authorised specific health claim, such as thecalcium example given above).

The Claims Regulation is enforced at national level, andnational regulators have to date taken varying approaches in theirinterpretation of its requirements. A recent decision by theEuropean Court of Justice Case C-524/18Schwabe,10 which followed a referral from aGerman court, has helpfully clarified the meaning of the ClaimsRegulation's use of the phrase "accompaniedby". The European Court held that the concept of"accompanying" includes both a substantive and a visualdimension. The substantive element requires that the contentof the "general" health claim and the specific healthclaim match, meaning that the former is fully supported insubstance by the latter. In relation to the visual element,the Court held that this normally requires "spatial proximityor immediate vicinity" but that, exceptionally, a clearreference, such as an asterisk, between the two claims may suffice(e.g., in cases where the packaging of a food supplement contains areference to general, non-specific health benefits of a nutrient orfood on the front of the packaging, whereas the specific healthclaim intended to accompany it appears only on the back of thatpackaging). This is a more restrictive approach than thatwhich was preferred by the Advocate General,11 but willnevertheless help to inform a more uniform application of therelevant rules across Europe.

Also of importance to food supplements advertising in the EU isDirective 2002/46/EC (the Food Supplements Directive), whichprovides for specific marketing requirements relating to foodsupplements. These include that the labelling, presentationand advertising of food supplements:

There has been a recent flurry of activity by nationalregulators in some European countries in response to advertisementsfor food supplements that purport to prevent or treat infectionwith coronavirus/COVID-19. Such advertisements are contraryto the prohibition on medical claims contained in the FoodSupplements Directive, as implemented in national laws. Forexample, the Finnish Food Authority issued a statement in April2020, noting that marketing of foods (including food supplements)for the purpose of preventing or treating coronavirus had increasedsignificantly on the internet and social media, that these mustimmediately cease, and reminding commercial entities of their legalduties in this regard.13 In the UK, the ASA hasissued several recent decisions which uphold complaints made inrelation to advertisements claiming that various marketed vitamins,minerals and amino acids could help prevent or treatCOVID-19. For example, statements such as "Help protectand prevent against the new strand of virus (known as theCoronavirus) with a REVIV Megaboost IV Therapy containing ahigh dose of Vitamin C" were determined to be contrary to theapplicable regulatory requirements and the advertiser was orderedto remove the material, and refrain from making unauthorisedmedicinal claims going forward.14

Footnotes

1. (Hyperlink) [Accessed 20 May 2020].

2. Directive 2005/29/EC of the European Parliament and ofthe Council of 11 May 2005 concerning unfair business-to-consumercommercial practices in the internal market and amending CouncilDirective 84/450/EEC, Directives 97/7/EC, 98/27/EC and 2002/65/ECof the European Parliament and of the Council and Regulation (EC)No 2006/2004 of the European Parliament and of theCouncil.

3. Directive 2006/114/EC of the European Parliament andof the Council of 12 December 2006 concerning misleading andcomparative advertising.

4. For example, the UK Medicines and Healthcare productsRegulatory Agency (MHRA) "Blue Guide".

5. For example, the UK Advertising Codes applied by theAdvertising Standards Authority (ASA).

6. For example, the UK PAGB's Advertising Codes forMedicines.

7. The European Federation of Pharmaceutical Industriesand Associations (EFPIA) Code of Practice does not apply toactivities relating solely to non-prescriptionmedicines.

8. Article 7 of Regulation (EU) No 2017/745 of theEuropean Parliament and of the Council of 5 April 2017 on medicaldevices, amending Directive 2001/83/EC, Regulation (EC) No 178/2002and Regulation (EC) No 1223/2009 and repealing Council Directives90/385/EEC and 93/42/EEC.

9. Regulation (EC) No 1924/2006 of the EuropeanParliament and of the Council of 20 December 2006 on nutrition andhealth claims made on foods.

10. Case C-524/18, Dr. Willmar Schwabe GmbH &Co.KG v Queisser Pharma GmbH & Co. KG (30 January2020).

11. Opinion of Advocate General Hogan delivered on 12September 2019.

12. Articles 6(2) and 7 of Directive 2002/46/EC of theEuropean Parliament and of the Council of 10 June 2002 on theapproximation of the laws of the Member States relating to foodsupplements.

13. (Hyperlink) [Accessed 20 May2020].

14. ASA Ruling on REVIV UK Ltd (22 April 2020).Similar decisions were issued by ASA on the same day in relation toadvertisements by the Private Harley Street Clinic and CosmeticMedical Advice UK Ltd t/a Dr Rita Rakus Clinic.

Originally published by ICLG.com.

The content of this article is intended to provide a generalguide to the subject matter. Specialist advice should be soughtabout your specific circumstances.

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Protein Supplements Market 2020 | Analyzing The COVID-19 Impact Followed By Restraints, Opportunities And Projected Developments – Cole of Duty

Posted: at 12:46 pm

Trusted Business Insights answers what are the scenarios for growth and recovery and whether there will be any lasting structural impact from the unfolding crisis for the Protein Supplements market.

Trusted Business Insights presents an updated and Latest Study on Protein Supplements Market 2019-2026. The report contains market predictions related to market size, revenue, production, CAGR, Consumption, gross margin, price, and other substantial factors. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of the future trends and developments of the market.The report further elaborates on the micro and macroeconomic aspects including the socio-political landscape that is anticipated to shape the demand of the Protein Supplements market during the forecast period (2019-2029).It also examines the role of the leading market players involved in the industry including their corporate overview, financial summary, and SWOT analysis.

Get Sample Copy of this Report @ Protein Supplements Market Size, Share, Global Market Research and Industry Forecast Report, 2027 (Includes Business Impact of COVID-19)

Industry Insights, Market Size, CAGR, High-Level Analysis: Protein Supplements Market

The global protein supplements market size was estimated at USD 17.55 billion in 2019, and is expected to expand at a CAGR of 8.0 % during the forecast period, driven by increase in health and fitness centers and consumer health consciousness. Increasing popularity among millennials along with development of innovative protein-based supplements in different forms, coupled with numerous health benefits of the product are some of the major factors driving the growth. Furthermore,positive outlook toward sports nutrition on account of increasing importance of active lifestyle along with rising awareness regarding health benefits of protein is expected to play a crucial role in promoting the use of the supplements.Factors, such as hectic lifestyle and rising health consciousness are anticipated to boost the overall market growth. In addition, growing functional advantages including muscle repair, energy boost, and weight loss are projected to further fuel the demand. Rising usage of snack-based meal replacements and demand for greater ingredient traceability and authenticity are other factors likely to augment the demand for protein supplements in near future.

Various socio-economic factors, including rising disposable income, urbanization, and aging population, are anticipated to positively impact the product demand. In addition, growing concerns regarding obesity, preference for vegan protein sources due to rising veganism, along with rising spending on health-related products is projected to fuel the product demand in near future. Rising penetration of organized retail and e-retailing is expected to further boost the demand in the forthcoming years.A significant rise in gym subscriptions, especially in Asia Pacific along with rising awareness regarding health and fitness among millennials, primarily backed by their robust disposable income is anticipated to further drive the demand for protein supplements. Along with physical activity, millennials prefer including protein powder in the diet. This trend is expected to positively influence the market growth over the forecast period. Rising consumption of packaged nutritional food products such as protein bars and Ready to Drink (RTD) products. Introduction of healthy products by various manufacturers is anticipated to further drive the growth of the market.

Product Insights of Protein Supplements Market

The protein powder segment held around 64.0% of the protein supplements market in terms of revenue in 2019. Factors such as the strong online sales, mass distribution channels, and increasing number of standalone mass facing brands by various companies, such as Glanbia, NBTY, and IOVATE are expected to drive the growth. Rising demand from body builders, elite athletes, and casual exercisers is anticipated to further propel the growth of the segment in the forthcoming years.The RTD segment is anticipated to register the fastest growth in terms of revenue from 2020 to 2027. Ready to drink protein supplements are pre-formulated drinks that are easily available. These drinks offer a high dose of protein that can consumed pre-workout, post-workout, or on the go. These products are easily absorbed by the body, they promote muscle recovery, and aid in lean muscle growth. The increasing demand for sports nutritional supplements coupled with rising demand for easy and readily available supplementation is expected to fuel the growth over the forecast period.

Application Insights of Protein Supplements Market

Sports nutrition segment held around 66.8% of the overall market share in terms of revenue in 2019. Increasing demand for sport nutritional supplements from core, strength, endurance athletes, weekend warriors, fitness enthusiasts, and professional athletes is expected to drive the demand. In addition, growing demand for sports nutritional supplementation to promote lean muscle growth, improve performance, stamina, and weight loss is projected to drive the growth.The functional food segment is projected to hold a significant market share over the forecast period. The increasing efforts to lead a healthy and active lifestyle coupled with the growing understanding about the link between exercising and maintaining a balanced and nutrient rich diet is driving the demand for protein-rich functional foods and beverages.Distribution Channel InsightsOnline stores segment held around 59.5% of the overall market share in 2019. The increasing number of internet users, ease of access, 24/7 availability, and lots of options to choose from are the factors driving online sales. Moreover, discussion portals, discounts and offers on products, and implementation of various promotion strategies will fuel online sales over the forecast period.Consumers can save money while purchasing products of their choice online within their range of budget without compromising on content, brand, and quality. Trust of consumers plays a crucial role in determining demand for a specific product, wherein the customer orders are largely reckoned through websites such as amazon, Walmart, and eBay, wherein these e-commerce focus on having a brand follow ups on regular basis.Direct to Customer (DTC) held a significant revenue share in 2019. DTC channel involves direct marketing aimed at the end consumers, companies are developing user friendly and specialized websites to market their products without the need for any third-party distribution. Major companies including Glanbia, Quest Nutrition, IOVATE, Amway, and NBTY and investing in direct to consumer channels to expand their consumer base and to extend their reach to other regions. Major retailers in U.S., including Walmart, are moving into this industry and are investing in private label varieties to promote the sale of products.Retail sale is expected to witness slower growth over the forecast period owing to strong competition from other distribution channels, such as online stores and DTC channels.Source InsightsAnimal-based segment held around 67.9% of the overall market share in terms of revenue in 2019. It consists of meat and dairy proteins including whey, casein, egg, beef, poultry, and fish. Animal based products are complete sources owing to the presence of all the essential amino acids. Milk and egg proteins are the most consumed animal based products. In addition, the presence of various nutrients including vitamin B12, vitamin D, docosahexaenoic acid (DHA), heme-iron, and zinc makes animal-based products the preferred source. Hence, the segment is anticipated to drive growth of the overall market during the forecast period.

Plant-based product segment is anticipated to witness the fastest growth over the forecast period, owing to the growing popularity among vegans, vegetarians, and people allergic to dairy and egg proteins. Plant-based products consists of proteins derived from various sources, such as soy, peas, hemp, wheat, rice, quinoa, canola, cranberry, pumpkin, potato, flax and oat. Among these sources, soy and pea were some of the dominant segments. However, plant based products are not considered to be complete sources, owing to the lack of one or more essential amino acids. So various plant based products are often blended together to account for all the essential nutrients.

Regional Insights of Protein Supplements Market

North America emerged as the largest regional market in 2019 with a share of 50.3% in terms of revenue and is expected to retain its pole position throughout the forecast period. Led by countries, such as U.S. and Canada, the regional market has been witnessing a surge in demand for sports nutritional supplements. From a raw material sourcing standpoint, key players operating in the region have been benefiting from an abundant supply of raw materials, thereby facilitating large scale production across the region.Asia Pacific is expected to expand at the fastest CAGR of 8.6% over the forecast period. Increasing consumer focus on preventive healthcare, shifting consumption patterns, westernization of diet, and increasing cost of public health care systems are some of the factors contributing to the regional market growth.In addition, factors such as the rising middle-class population and penetration of organized retail are anticipated fuel the demand for protein supplements in the forthcoming years. However, in Australia, the Therapeutic Goods Administration has proposed reclassification of the supplements as a therapeutic good or medicine from 2020. This development is expected to hamper the current growth in the country, which in turn expected to negatively impact the regional market growth.

Market Share Insights of Protein Supplements Market

The market is exceptionally aggressive with organizations undertaking activities including regular mergers, acquisitions, and capital extensions. Established players are concentrating on expanding their overall market share alongside productivity through technological innovation. Numerous global and regional players are currently operating in the market. Key protein supplement manufacturers are implementing various growth strategies to keep up with the rising demand for sports nutritional supplements from various consumers including athletes, fitness enthusiasts, and everyday people seeking active and healthier lifestyles.In October 2018, Glanbia plc acquired SlimFast one of the leading weight management and health and wellness brand manufacturing ready to mix powders, ready to drink products, and gluten free meal replacement shakes to name a few. This transition complements Glanbia Plc existing portfolio by targeting lifestyle consumers. It will also help the global consumer trends focused on convenient formats and snacking.Most major players currently hold a strong position, which is likely to pose as a barrier for new entrants. However, technological breakthrough and research expertise are likely to improve the chances of new entrants. Distribution and sales locations are other beneficial factors helping the companies enhance their overall market positioning. Prominent players have set up distribution networks for product supply in developing regions including Central and South America and Asia Pacific, owing to increasing demand from these regions.The market is dominated by major players, such as Glanbia Plc, AMCO Proteins, Quest Nutrition, NOW Foods, NBTY, MusclePharm Corp, Abbot Laboratories, Cyto Sport, IOVATE, and Transparent Labs.

Segmentations, Sub Segmentations, CAGR, & High-Level Analysis overview of Protein Supplements Market Research ReportThis report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2019 to 2030. For the purpose of this study, this market research report has segmented the global protein supplements market report on the basis of source, product, distribution channels, application, and region:

Source Outlook (Revenue, USD Million, 2019 2030)

Animal-based

Whey

Casein

Egg

Fish

Others

Plant-based

Soy

Spirulina

Pumpkin Seed

Hemp

Rice

Pea

Others

Product Outlook (Revenue, USD Million, 2019 2030)

Protein Powder

Protein Bars

Ready to Drink

Others

Distribution Channel Outlook (Revenue, USD Million, 2019 2030)

Supermarkets

Online Stores

Direct to Customers (DTC)

Others

Application Outlook (Revenue, USD Million, 2019 2030)

Sports Nutrition

Functional Food

Quick Read Table of Contents of this Report @ Protein Supplements Market Size, Share, Global Market Research and Industry Forecast Report, 2027 (Includes Business Impact of COVID-19)

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I Took Sakara’s New Supplements Pack and Here’s What Happened – The Beet

Posted: July 8, 2020 at 4:08 am

Ive long been a fan of plant-based meal delivery service, Sakara. In fact, they had me at dark chocolate granola with vanilla almond milk. (And then they had me again for lunch with Prosperity Pad Thai, made with kelp noodles hydrating veggies and an indulgent sesame dressing. Oh, and kimchi banh mi dumplings for dinner? Sign me up.)

But when they launched Sakara RX: The Foundationthis spring, Ill be the first to admit I was skeptical. Could a pack of daily supplementsthe Superfood Multi, Algae Omega, Macro Minerals, the Complete Probiotic Formula, and the Adaptogenic B Complexreally leave me feeling amazing?

30 days later on my Sakara RX: The Foundation, Im here to tell you that yes, yes it can. Made with plant-based ingredients and no fillers or additives, as well as whole-food ingredients, all the supplements are medical-grade, doctor-formulated and produced with active ingredients that science supports as being beneficial for health. My roller-coaster emotions and energy levels amid the coronavirus crisis,however, are no match for all this science and goodness, I assumed. Boy, was I wrong.

Though I didnt notice much of a difference within the first week or so of taking the supplements (stick with it friends!), shortly thereafter my energy skyrocketed. While I usually leave my work desk around 6 p.m. each night, I found myself regularly having enough energy to power through until 7 p.m. or even 8:30 p.m. Doing daily weight-lifting videos on YouTube became less arduous and my nightly power walks logged some 3,500 steps compared to my usual 2,000 or so around my hood.

Admittedly, Im wearing mostly elastic waistband shorts and tee shirts these days (and pajamas, oh are these? pajamas), but were I to put on a dress or slip into some skinny jeans, theyd be looser. Im not saying the supplements pack caused the new lines of definition that have appeared on my abs in the past month, but they definitely couldnt have hurt.

In a recent catchup, The Beet had with Sakara founders and girl boss extraordinaire, Danielle DuBoise and Whitney Tingle, they both also expressed their similar obsession with the new supplements line.

I also take The Foundation every single day. Its Sakaras new supplement line and theyre the cleanest, most nourishing supplements on the market. I feel such a difference taking them and am so proud of this product! said DuBoise. We need nutritional insurance. Sadly, eating well isn't enough anymoredue to nutrient depletion from stress, less sleep, anxiety, and poor soil health. These supplements help to replenish nutrients to help your body work optimally.

Later, DuBoise further explained why this product is her nutrition MVP. The Foundation is one of my absolute favorite products. Its our newest launch and is doctor-formulated advanced nutritional support in convenient doses (30-day supply; single-use packs), designed to provide you with a foundation of the essential nutrients you need every single day to look and feel your best. They provide the advanced nutritional support you need every day for gut health, immunity, energy, beautiful skin, and system-wide vitality.

After 30 days of popping these pills (note to customers: plug your nose when you take them to make going down easier lest you want that dreaded fishy aftertaste), I can also attest to the beautiful skin tout, as I barely broke out while taking the supplements andgasphave pretty much stopped washing my face with anything but water.

So were there any downsides to my experience? I will say that some nights in the past month I felt totally wired way past my bedtime and had a tougher time than usual falling asleep. Was it a sneaky side effect of my newfound boundless energy or was something else at play, Im not sure. Either way, Ive tried to counteract that by taking more evening baths to wind down and keeping my apartment extra cool at night because sleeping hot in summers swelter is no match for even the finest of vitamin and mineral balance.

Overall, while the supplements are on the pricier side, if youre looking to jumpstart your wellness routine and say goodbye to fumbling around with what feels like a billion different jars of supplements in favor of a one-stop pouch, you cant do better than The Foundation. As the French and my Dad say, votre sant! To your health, people.Sakara RX: The Foundation costs $120 for a 30-day supply or $105 per month with a monthly subscription. Learn more or buy it here.

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Vitamin P: Overview, Benefits, and More – Healthline

Posted: at 4:08 am

Vitamin P is a term that was once used for a group of plant compounds called flavonoids. However, these compounds are not actually vitamins.

There are several types of flavonoids found in fruits, vegetables, tea, cocoa, and wine. They give certain foods their color, provide plants with protection from ultraviolet (UV) rays and infection, and may offer health benefits (1).

This article provides an overview of vitamin P, including info on the different categories of flavonoids, food sources, and possible benefits.

Flavonoids, also known as bioflavonoids, are a family of polyphenol plant compounds with six subclasses. There are currently over 6,000 known flavonoids (2).

When first extracted from an orange by scientists in 1930, they were thought to be a new type of vitamin and, therefore, named vitamin P. This name is no longer used, as flavonoids are not vitamins (1).

Flavonoids exist in plants to help prevent infection, protect against the sun and environmental stresses, and attract insects for pollination. Theyre also responsible for the color of many deep-colored fruits and vegetables, such as berries, cherries, and tomatoes (1).

Here are the major classes of flavonoids and their food sources:

The major classes of flavonoids include flavonols, flavones, flavanols, flavanones, isoflavones, and anthocyanidins. Different types of flavonoids are abundant in fruits, vegetables, red wine, cocoa, and teas.

Flavonoids are thought to offer a variety of health benefits and help prevent heart disease, diabetes, and other diseases.

Perhaps the best-studied function of flavonoids is their ability to act as antioxidants. They have been shown to reduce the formation of reactive molecules called free radicals, which can lead to cell damage and disease (1, 3).

Most research on the benefits of flavonoids has been conducted in test tubes. Thus, the activity of flavonoids in the body is not well understood.

In fact, its generally thought that theyre poorly absorbed and not very bioavailable.

For one, it appears that your metabolism largely influences the bioavailability of flavonoids in your body. They may also be rapidly excreted (4, 5).

When flavonoids are consumed, theyre broken down into compounds called metabolites. Some of these metabolites may exhibit properties similar to those of the flavonoid from which they were derived, but others do not (4, 5).

Whats more, studies suggest that whether flavonoids are consumed with carbs, proteins, or fats can affect their bioavailability and absorption. These factors are also affected by the composition of your gut bacteria (6, 7).

Thus, its difficult to determine how and whether a particular flavonoid affects human health.

While limitations exist, some human studies suggest that flavonoids have possible health benefits.

Below are some of those benefits, many of which stem from their antioxidant activity, as well as other mechanisms that are not fully understood:

While results from some observational studies suggest that flavonoids may help protect against disease, more extensive research is needed to fully understand how flavonoids affect human health.

Furthermore, this article highlights just a few of the possible health benefits of flavonoids. A growing body of research is examining the functions of flavonoids, as well as the specific classes of flavonoids.

Flavonoids are thought to offer a number of health benefits, but most research has been conducted in test tubes. Some observational studies in humans suggest that they may boost brain health and decrease the risk of heart disease and diabetes.

Currently, there is no Dietary Reference Intake (DRI) for flavonoids, as theyre not considered essential for human development. A diet rich in healthy, whole foods will naturally contain flavonoids and contribute to good health (11).

Therefore, supplemental versions are unnecessary, but they do exist. Some of the most common flavonoid supplements include quercetin, flavonoid complexes, and rutin (12).

Theres no standardized dosage for flavonoid supplements, and each kind may have specific instructions for its use. The side effects and potential dangers of many of these supplements are unknown.

Experts warn that while theres no risk of toxicity from the amount of flavonoids commonly consumed through food, there may be risks associated with high dose supplements (11).

High doses of flavonoids may negatively affect thyroid function, interact with medications, and affect levels of other nutrients in your body (12).

Whats more, supplements are not tightly regulated by the Food and Drug Administration (FDA) and, therefore, can be contaminated or contain amounts of flavonoids that differ from whats reported on their labels.

Finally, many research studies have shown that eating whole foods that contain certain nutrients offer greater benefits than their supplement-form counterparts.

If you want to try a supplement, consult your healthcare provider, especially if youre pregnant or breastfeeding.

Flavonoids are widely available in foods, but supplements are available. These supplements are not regulated and may have unknown harmful side effects. Always consult a healthcare provider before trying one.

Flavonoids, once known as vitamin P, are a large class of plant compounds found in deeply colored fruits, vegetables, cocoa, tea, and wine.

Studies suggest that they act as antioxidants and may help protect against chronic diseases. However, the beneficial effects of flavonoids in the human body may be limited by metabolism and other factors.

To reap the possible benefits of flavonoids, eat a variety of plant foods. Supplements are also available, but they should only be taken after consulting a healthcare provider, as their effects are not well understood.

Eating a variety of whole foods that are good sources of flavonoids is likely more beneficial to your overall health.

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Dietary Fiber Nutritional Supplements Market Growth By Manufacturers, Type And Application, Forecast To 2026 – 3rd Watch News

Posted: at 4:08 am

New Jersey, United States,- Market Research Intellect sheds light on the market scope, potential, and performance perspective of the Global Dietary Fiber Nutritional Supplements Market by carrying out an extensive market analysis. Pivotal market aspects like market trends, the shift in customer preferences, fluctuating consumption, cost volatility, the product range available in the market, growth rate, drivers and constraints, financial standing, and challenges existing in the market are comprehensively evaluated to deduce their impact on the growth of the market in the coming years. The report also gives an industry-wide competitive analysis, highlighting the different market segments, individual market share of leading players, and the contemporary market scenario and the most vital elements to study while assessing the global Dietary Fiber Nutritional Supplements market.

The research study includes the latest updates about the COVID-19 impact on the Dietary Fiber Nutritional Supplements sector. The outbreak has broadly influenced the global economic landscape. The report contains a complete breakdown of the current situation in the ever-evolving business sector and estimates the aftereffects of the outbreak on the overall economy.

Leading Dietary Fiber Nutritional Supplements manufacturers/companies operating at both regional and global levels:

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The Dietary Fiber Nutritional Supplements market report provides successfully marked contemplated policy changes, favorable circumstances, industry news, developments, and trends. This information can help readers fortify their market position. It packs various parts of information gathered from secondary sources, including press releases, web, magazines, and journals as numbers, tables, pie-charts, and graphs. The information is verified and validated through primary interviews and questionnaires. The data on growth and trends focuses on new technologies, market capacities, raw materials, CAPEX cycle, and the dynamic structure of the Dietary Fiber Nutritional Supplements market.

This study analyzes the growth of Dietary Fiber Nutritional Supplements based on the present, past and futuristic data and will render complete information about the Dietary Fiber Nutritional Supplements industry to the market-leading industry players that will guide the direction of the Dietary Fiber Nutritional Supplements market through the forecast period. All of these players are analyzed in detail so as to get details concerning their recent announcements and partnerships, product/services, and investment strategies, among others.

Sales Forecast:

The report contains historical revenue and volume that backing information about the market capacity, and it helps to evaluate conjecture numbers for key areas in the Dietary Fiber Nutritional Supplements market. Additionally, it includes a share of each segment of the Dietary Fiber Nutritional Supplements market, giving methodical information about types and applications of the market.

Reasons for Buying Dietary Fiber Nutritional Supplements Market Report

This report gives a forward-looking prospect of various factors driving or restraining market growth.

It renders an in-depth analysis for changing competitive dynamics.

It presents a detailed analysis of changing competition dynamics and puts you ahead of competitors.

It gives a six-year forecast evaluated on the basis of how the market is predicted to grow.

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In the end, the Dietary Fiber Nutritional Supplements market is analyzed for revenue, sales, price, and gross margin. These points are examined for companies, types, applications, and regions.

To summarize, the global Dietary Fiber Nutritional Supplements market report studies the contemporary market to forecast the growth prospects, challenges, opportunities, risks, threats, and the trends observed in the market that can either propel or curtail the growth rate of the industry. The market factors impacting the global sector also include provincial trade policies, international trade disputes, entry barriers, and other regulatory restrictions.

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Probiotic-based Dietary Supplements Market Growth By Manufacturers, Type And Application, Forecast To 2026 – 3rd Watch News

Posted: at 4:08 am

New Jersey, United States,- Market Research Intellect sheds light on the market scope, potential, and performance perspective of the Global Probiotic-based Dietary Supplements Market by carrying out an extensive market analysis. Pivotal market aspects like market trends, the shift in customer preferences, fluctuating consumption, cost volatility, the product range available in the market, growth rate, drivers and constraints, financial standing, and challenges existing in the market are comprehensively evaluated to deduce their impact on the growth of the market in the coming years. The report also gives an industry-wide competitive analysis, highlighting the different market segments, individual market share of leading players, and the contemporary market scenario and the most vital elements to study while assessing the global Probiotic-based Dietary Supplements market.

The research study includes the latest updates about the COVID-19 impact on the Probiotic-based Dietary Supplements sector. The outbreak has broadly influenced the global economic landscape. The report contains a complete breakdown of the current situation in the ever-evolving business sector and estimates the aftereffects of the outbreak on the overall economy.

Leading Probiotic-based Dietary Supplements manufacturers/companies operating at both regional and global levels:

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The Probiotic-based Dietary Supplements market report provides successfully marked contemplated policy changes, favorable circumstances, industry news, developments, and trends. This information can help readers fortify their market position. It packs various parts of information gathered from secondary sources, including press releases, web, magazines, and journals as numbers, tables, pie-charts, and graphs. The information is verified and validated through primary interviews and questionnaires. The data on growth and trends focuses on new technologies, market capacities, raw materials, CAPEX cycle, and the dynamic structure of the Probiotic-based Dietary Supplements market.

This study analyzes the growth of Probiotic-based Dietary Supplements based on the present, past and futuristic data and will render complete information about the Probiotic-based Dietary Supplements industry to the market-leading industry players that will guide the direction of the Probiotic-based Dietary Supplements market through the forecast period. All of these players are analyzed in detail so as to get details concerning their recent announcements and partnerships, product/services, and investment strategies, among others.

Sales Forecast:

The report contains historical revenue and volume that backing information about the market capacity, and it helps to evaluate conjecture numbers for key areas in the Probiotic-based Dietary Supplements market. Additionally, it includes a share of each segment of the Probiotic-based Dietary Supplements market, giving methodical information about types and applications of the market.

Reasons for Buying Probiotic-based Dietary Supplements Market Report

This report gives a forward-looking prospect of various factors driving or restraining market growth.

It renders an in-depth analysis for changing competitive dynamics.

It presents a detailed analysis of changing competition dynamics and puts you ahead of competitors.

It gives a six-year forecast evaluated on the basis of how the market is predicted to grow.

It assists in making informed business decisions by performing a pin-point analysis of market segments and by having complete insights of the Probiotic-based Dietary Supplements market.

This report helps the readers understand key product segments and their future.

Have Any Query? Ask Our Expert @ https://www.marketresearchintellect.com/need-customization/?rid=220860&utm_source=3WN&utm_medium=888

In the end, the Probiotic-based Dietary Supplements market is analyzed for revenue, sales, price, and gross margin. These points are examined for companies, types, applications, and regions.

To summarize, the global Probiotic-based Dietary Supplements market report studies the contemporary market to forecast the growth prospects, challenges, opportunities, risks, threats, and the trends observed in the market that can either propel or curtail the growth rate of the industry. The market factors impacting the global sector also include provincial trade policies, international trade disputes, entry barriers, and other regulatory restrictions.

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Market Research Intellect provides syndicated and customized research reports to clients from various industries and organizations with the aim of delivering functional expertise. We provide reports for all industries including Energy, Technology, Manufacturing and Construction, Chemicals and Materials, Food and Beverage, and more. These reports deliver an in-depth study of the market with industry analysis, the market value for regions and countries, and trends that are pertinent to the industry.

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Powder Dietary Supplements Market Growth By Manufacturers, Type And Application, Forecast To 2026 – 3rd Watch News

Posted: at 4:08 am

New Jersey, United States,- Market Research Intellect sheds light on the market scope, potential, and performance perspective of the Global Powder Dietary Supplements Market by carrying out an extensive market analysis. Pivotal market aspects like market trends, the shift in customer preferences, fluctuating consumption, cost volatility, the product range available in the market, growth rate, drivers and constraints, financial standing, and challenges existing in the market are comprehensively evaluated to deduce their impact on the growth of the market in the coming years. The report also gives an industry-wide competitive analysis, highlighting the different market segments, individual market share of leading players, and the contemporary market scenario and the most vital elements to study while assessing the global Powder Dietary Supplements market.

The research study includes the latest updates about the COVID-19 impact on the Powder Dietary Supplements sector. The outbreak has broadly influenced the global economic landscape. The report contains a complete breakdown of the current situation in the ever-evolving business sector and estimates the aftereffects of the outbreak on the overall economy.

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Leading Powder Dietary Supplements manufacturers/companies operating at both regional and global levels:

The report also inspects the financial standing of the leading companies, which includes gross profit, revenue generation, sales volume, sales revenue, manufacturing cost, individual growth rate, and other financial ratios.

Industrial Analysis:

The Powder Dietary Supplements market report is extensively categorized into different product types and applications. The study has a separate section for explaining the cost of raw material and the revenue returns that are gained by the players of the market.

The segmentation included in the report is beneficial for readers to capitalize on the selection of appropriate segments for the Powder Dietary Supplements sector and can help companies in deciphering the optimum business move to reach their desired business goals.

In Market Segmentation by Types of Powder Dietary Supplements, the report covers-

In Market Segmentation by Applications of the Powder Dietary Supplements, the report covers the following uses-

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The Powder Dietary Supplements market report provides successfully marked contemplated policy changes, favorable circumstances, industry news, developments, and trends. This information can help readers fortify their market position. It packs various parts of information gathered from secondary sources, including press releases, web, magazines, and journals as numbers, tables, pie-charts, and graphs. The information is verified and validated through primary interviews and questionnaires. The data on growth and trends focuses on new technologies, market capacities, raw materials, CAPEX cycle, and the dynamic structure of the Powder Dietary Supplements market.

This study analyzes the growth of Powder Dietary Supplements based on the present, past and futuristic data and will render complete information about the Powder Dietary Supplements industry to the market-leading industry players that will guide the direction of the Powder Dietary Supplements market through the forecast period. All of these players are analyzed in detail so as to get details concerning their recent announcements and partnerships, product/services, and investment strategies, among others.

Sales Forecast:

The report contains historical revenue and volume that backing information about the market capacity, and it helps to evaluate conjecture numbers for key areas in the Powder Dietary Supplements market. Additionally, it includes a share of each segment of the Powder Dietary Supplements market, giving methodical information about types and applications of the market.

Reasons for Buying Powder Dietary Supplements Market Report

This report gives a forward-looking prospect of various factors driving or restraining market growth.

It renders an in-depth analysis for changing competitive dynamics.

It presents a detailed analysis of changing competition dynamics and puts you ahead of competitors.

It gives a six-year forecast evaluated on the basis of how the market is predicted to grow.

It assists in making informed business decisions by performing a pin-point analysis of market segments and by having complete insights of the Powder Dietary Supplements market.

This report helps the readers understand key product segments and their future.

Have Any Query? Ask Our Expert @ https://www.marketresearchintellect.com/need-customization/?rid=204953&utm_source=3WN&utm_medium=888

In the end, the Powder Dietary Supplements market is analyzed for revenue, sales, price, and gross margin. These points are examined for companies, types, applications, and regions.

To summarize, the global Powder Dietary Supplements market report studies the contemporary market to forecast the growth prospects, challenges, opportunities, risks, threats, and the trends observed in the market that can either propel or curtail the growth rate of the industry. The market factors impacting the global sector also include provincial trade policies, international trade disputes, entry barriers, and other regulatory restrictions.

About Us:

Market Research Intellect provides syndicated and customized research reports to clients from various industries and organizations with the aim of delivering functional expertise. We provide reports for all industries including Energy, Technology, Manufacturing and Construction, Chemicals and Materials, Food and Beverage, and more. These reports deliver an in-depth study of the market with industry analysis, the market value for regions and countries, and trends that are pertinent to the industry.

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Mr. Steven Fernandes

Market Research Intellect

New Jersey ( USA )

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The violence in Mali has spread into the Tillabri area of Niger – Niger – ReliefWeb

Posted: at 4:08 am

The humanitarian situation continues to get worse in the Liptako-Gourma region, which spans the Niger, Mali and Burkina Faso border area. According to the United Nations, more than 100,000 people have been forced to flee because of the volatile security situation in the Tillabri area of Niger. Thousands of families are now far from home, cut off from their livelihoods and left vulnerable to increasingly critical food shortages.

Fifty-five-year-old Fassouma Samsou is a widow and mother of five children. "To flee the violence, my family and I had to walk 50 kilometres with nothing to eat", she explains. "We found shelter in another village, but we don't have enough food."

She is now in Banibangou, where most of the displaced people are now living. Host families are doing everything they can to support the displaced families. They share the little resources they have, and Fassouma says it's thanks to this solidarity that she's still alive.

When she arrived, Fassouma and 12 other displaced people were welcomed into the home of a family of ten. "In 11 days, we used up everything this very generous family has", she says, a little embarrassed.

Poor harvest and violence

More than 3,100 people fled the clashes that flared up in January 2020 in Sinegodar and the surrounding villages. They are trying to rebuild their lives in Banibangou, but they are far from home and they have nothing. They have to rely on the generosity of host families, who don't have much to give. To make matters worse, the harvest has been poor for the past two years, which means food stocks are low. So a lot of people have to go hungry.

Together with the Red Cross Society of Niger, we have been distributing food to ease the strain on host families. Each displaced family has been given enough basic supplies to last them two months. They have each received 242 kilograms of food, including millet, rice, cowpea, vegetable oil and food supplements.

The village of Banibangou, which is located 250 kilometres north east of the capital Niamey and some 30 kilometres from the border with Mali, is hard to access and has been the target of regular raids by armed groups from Mali in recent years. The violence in northern Mali often spills over into the Tillabri area and especially Banibangou.

No way to go home yet

Hospitality is still an important value in this part of the world. With the rainy season on its way, host families are sharing their plots of land with the displaced families so that they can plant crops. "It's our duty to help these people, because the situation affects all of us", says Issoufou Arbi,* the father of a host family. "The violence in Mali didn't used to affect us, but recently we have had to start living with it and we don't know what the future holds for any of us."

In early June, we delivered equipment and food to health-care centres in Bangar, Bankilar and Chatoumane. We also helped the Red Cross Society of Niger to distribute 112 tonnes of bran and wheat to 7,868 displaced farmers from the municipality of Dessa 6,167 in Famal, 1,190 in Kandaji and 511 in Diomona. Because of the continued violence in the region, the displaced families won't be able to return home any time soon. There are also regular kidnappings and ransom demands. Together with the Red Cross Society of Niger, we are looking at how we can help families that would like to start farming or set up a business.

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The violence in Mali has spread into the Tillabri area of Niger - Niger - ReliefWeb

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