Category Archives: Food Supplements

30 Mar 2022 --- Europols latest Opson IX report on food fraud activity across 77 countries worldwide details a total of 12,000 illicit food products seized with a retail value of approximately US$40 million.

Roughly 19 organized crime groups were disrupted, and 27,579 inspections were carried out. About 2 million liters of fake or sub-standard drinks and 2,000 tons of fraudulent fruit, vegetables and legumes were seized.

The report highlights seizures, inspections, arrests, criminal cases, administrative cases, search warrants for 2020 to 2021. The next update will follow later this year.

A lot of attention has been paid to the problem of the meat industry and the meat sector and relatively much attention to the fishing sectors. These are the important sectors, Eric Sonnet, inspector director, Federal Public Service (FPS) Economy, Brussels, tells FoodIngredientsFirst.

We have the problem that a certain species (fish) is sold as another species. Thats relatively harder to see because there are a lot of species of fish, and there are a few that are not in the database that could be one of those problems that arise.

High fraud risk meat categoryAccording to Europol, illicit products in this category remain at high risk for public health. At the same time, their wide demand is a pull factor in terms of intellectual property rights (IPR) crime because the sale of these products involves a brand or a designation of origin.

Participants reported 169 cases involving roughly 255 metric tons of meat and meat products, estimated roughly at US$1 million. This is more than double the cases reported in the previous year.

The value of seizures increased by 20%, indicating that it is a high-risk category, especially during crises.

Open sources indicate that this product poses additional threats in the COVID-19 pandemic, which proved that zoonotic infection clusters could form and spread rapidly among workers of meat processing plants or specialized markets.

North Macedonia reported higher seizures with 21 metric tons of frozen chicken, Hungary with 15 metric tons of meat products, Portugal with 17 metric tons and Italy with 9 metric tons.

Illicit activity for this category relates to species substitution, false halal certification, false labeling, expiration, products originating in avian influenza areas, illegal slaughtering of horses and pigs, hazardous hygiene conditions and no traceability or labels.About 43 tons of illicit seafood products were reported.

Active fraud always has a financial aspect, so those people who cheat try to substitute a key ingredient with a cheaper element or sell something cheaper than the effective product, for example, cured meat sold as cured beef, 100% beef that is part pork, fish that is sold as cod or an oil with sugar added, Sonnet explains.

FPS has 15 members monitoring food and nutrition fraud or related matters. The function is split among various authorities, such as the Rapid Alert System for Food and Feed (RASFF).

There is always an aspect of mixing cheaper elements in a more expensive main ingredient like fried chicken that has added water to make it appear more high-end. We do many controls in this sector, but we do not see much activity in Belgium, says Sonnet.

Seafood is a complicated categoryThe threat related to seafood is increasing and becoming more complex, Europol reports. Illegal fishing, food safety and IPR crimes of products subjected to the designation of origin mar the sale of seafood.

About 43 tons of illicit seafood products were reported in 79 cases, estimated at around US$ 591,094. Two arrests and two search warrants were carried out. Higher seizures were reported by Portugal, totaling 30 tons of cod, sole, manta fish, bivalve mollusks, cuttlefish and octopus.

Unspecified seafood was reported for Italy and Jordan. A ton of dried shrimp was recovered in Belgium.

The food items seized were species substitutions, for example, Alaskan plaice instead of sole fish or the sale of various types of other fish as Atlantic/Pacific cod. Packaging issues were reported for adding water to frozen scallops to increase weight, mislabeling the product (generic commercial name instead of the exact species) or expired products.

In Italy, in one seizure, the authorities found counterfeit labels falsely stating that the fish products were coming from a particular plant in a marketplace.

In South Africa, the invoice for several seafood products stated personal protection equipment (masks and gloves) related to COVID-19.

The industry wants to avoid consumers losing confidence. For example, the horsemeat fraud caused a problem for the cattle sector and took years to regain consumers trust. That is certainly not a positive element for the meat sector if fraud is committed, says Sonnet.

Food supplements and additives ripe for fraudThe participants reported 40 seizures totaling about 52 tons of illicit products with an estimated value of US$2 million of supplements and additives. The US also reported notable seizures. In one case, 300,000 pieces were seized, and in other cases, a total of 147,636 of supplements under the form of pills or powder were recovered.

North Macedonia seized about 5,400 black seed oil and olive oil capsules, while Ecuador seized 3,400 units of yeast. Approximately 26 arrests, 16 search warrants and three OCGs have been reported in correlation with this category.

Sale of expired goods is on the riseAccording to Europol, countries should evaluate their approach to tackling the security of the food supply chain by looking into new strategies, increased controls, safer procedures and preventative measures. Ensuring better protection for law enforcement personnel was cited as another critical element in curbing food fraud.

COVID-19 decreased organized crime involvement in food crime in the first months of the pandemic.

The number of seizures involving expired food items was the highest seen thus far. The Europol team logged 408 criminal cases, 407 arrest warrants and 235 search warrants. A total of 2,980 administrative points were logged.About 52 tons of illicit products in the supplements category were seized.

Significant IPR threats to foodNon-alcoholic beverages pose an increasing threat to the Intellectual Property Rights (IPR) environment and are susceptible to counterfeiting, especially in Africa and Asia. Illegal products seized were present in 104 reports, totaling 422 tons with an estimated value of US$348,699.

Italy, Indonesia, Burundi and Jordan have seen significant seizures of non-alcoholic beverages, including bottled water, ginger juice, energy drinks and soda pops. One OCG has been apprehended, and 89 arrest warrants have been issued.

Dairy products have been cited as a significant threat to IPR and public health, particularly in Europe, when a brand or designation of origin is associated with it. A total of 435 tons were recovered in 69 seizures, with an estimated value of US$10.6 million.

Italy reported several notable seizures primarily for food safety and fraud around cheese. Portugal seized 54 tons of cheese in which the products characteristics deceived consumers. Among irregularities discovered is the use of UHT milk containing foreign substances, false labeling or damaged packaging, to name a few.

Moderate threatsAccording to Europol, fruit, vegetables, and legumes pose a moderate threat, with 98 cases having been reported. An increase of 440 tons with an estimated value of US$665,243 has been reported, double the figure documented in the previous report.

The highest seizures in this category were for sweet potatoes and honey pumpkin of Portugal (284 tons), olives in brine of Italy (76 tons) and unknown parsley roots in Hungary (4.1 tons). Four arrest warrants and two search warrants were issued in connection with this category.

In most cases, the seizures were carried out because of food safety reasons, relating to possible contagious organisms, irregularities in labeling, presence of animal origin substances, expired products or general lack of sanitary inspection documents.

While sugar and sweet products pose a medium threat to public health, Europol statistics show an increasing threat to the food-related IPR environment. Italy reported notable seizures for refined sugar and Belarus for chocolate.

Two higher seizures were reported in the honey category, and several seizures were carried out in Indonesia for jelly cups, jelly sticks and sugar made of molasses. Adulterated honey and honey smuggling was reported in Croatia, Italy, Spain and Denmark.

By Inga de Jong

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Europol warns food fraud on the rise as illicit meat, seafood and expired food cases increase - Food Ingredients First

ORLANDO, FLA. On March 23, Packaged Facts shared its latest pet market data during Global Pet Expo held in Orlando from March 23 to 25. According to David Sprinkle, research director at Packaged Facts, the trends and concerns of pet parents, along with the COVID-19 pandemic, have aided in the increased concern of pet health and wellness, a decline of brick-and-mortar purchasing, and new omnimarket trends.

Pet parent attitudes

Packaged Facts data revealed the trends across generations via personal attitudes toward pet care, which the American Pet Products Association took a closer look at in volume four of its Generational Report. According to Packaged Facts, most pet owners across all generations consider their pets to be part of their family, with a high of 81% of Baby Boomers and a low of 75% of Millennials/Gen Z.

What's interesting here is the literal disappearance of even somewhat disagree, or strongly disagree, [with the claim that pets are a part of the family], Sprinkle said. There's almost no one who actively disagrees with the idea that your [pets] are part of the family. And that is pretty remarkable, and helps explain the size of the industry and the robust growth of the industry.

This trend of viewing pets as part of the family has also led to an increase in pet parent interest in pet health and wellness. According to Packaged Facts, 35% Baby Boomers, 40% Gen X and 45% of Millennials/Gen Z are concerned with their pets health and wellness, with many citing COVID-19 as the ultimate cause.

You can see that the percentages are relatively high, Sprinkle explained. Not only has the pandemic accelerated many trends already in place, but it especially accelerated [the health and wellness trend] among Millennials and Gen Z and among new pet owners. Just in the example of pet supplements as a COVID-19 health and wellness concern, only 3% of Baby Boomers and 18% of Millennials [are giving their pets supplements].

The rising generational difference in pet health concerns has influenced the popularity of the pet supplement segment within the market. The most popular condition-specific supplements for dogs include joint and mobility, skin and coat health, immune system health, dental and oral health, heart health and stress and anxiety calming.

Among cat and dog owners specifically, Packaged Facts found that pet food usage of alternative formats, which include fresh, frozen, raw and freeze-dried pet foods, varies from generation to generation. Twenty-nine percent of Millennial/Gen Z dog owners and 24% of Millennial/Gen Z cat owners reported using these alternative pet foods, compared to 28% of Gen X dog owners and 20% of Gen X cat owners. Baby Boomers are less likely to use alternative pet food formats, at just 13% for dog owners and 9% for cat owners in this generation.

As interest in health and wellness concerns continue to grow, many pet parents are using a variety of sources, from the internet to in-store retailers and veterinarians, to find products that speak to health and wellness, such as supplements.

Sources of healthcare [and pet care] information have really diversified, Sprinkle explained. The range of influences is much more balanced across sources and that all becomes points of competition, points of influence or active spending, whether it is products or services.

According to Packaged Facts, older generations like Seniors (75-years-old and older) and Baby Boomers rely on their veterinarians and past experience in pet ownership to inform them on the necessary pet care information, whereas younger generations, like Gen X, Millennials and Gen Z, rely less on their veterinarians and more so on family members and friends, pet specialty stores, and the internet and social media.

Online versus brick-and-mortar

Along with increased levels of concern about pet health, COVID-19 has also led to the rise in online purchasing, especially in the pet food and product space. Packaged Facts found that 40% of pet parents claimed to shop online more because of COVID-19, only 6% claimed to shop online less as a result of the pandemic, and 54% claimed that their online shopping wasnt affected by COVID-19.

The pandemic accelerated a trend that was already in place, pushing a high percentage of pet product sales online, Sprinkle said.

According to Sprinkle, pet product sales drastically increased to $26 billion in 2021, compared to a mere $6 billion in 2016.

Looking at pet parents general patterns of purchasing in-store versus online pre and post pandemic, 53% of pet owners claimed to shop in-store before COVID-19, with a mere 7% shopping exclusively online. But after COVID-19, in-store shopping dropped to 32%, with exclusively online shopping rising to 18%.

The increase in online purchasing and drastic decrease of brick-and-mortar purchasing has already affected pet product and food dollar shares. According to Sprinkle, e-commerce and online shopping is projected to be 48% of all pet product sales by 2026, further damaging the growth of brick-and-mortar purchasing.

Brick-and-mortar is of course decreasing and not only decreasing, inevitably, but it's bringing down growth and share for all other channels, Sprinkle added. So, whether it's supercenters, supermarkets, whether it's chain pet stores or independent pet stores, the success of e-commerce does not leave room for anyone else to really maintain a main share at the brick-and-mortar level.

The omnimarket trend

Sprinkle also introduced the term omnimarket. According to Sprinkle, the term omnimarket refers to a companys more thorough saturation of the pet market. For example, many pet food companies have begun to enter other areas of the pet space, like veterinary services, to foster more customer loyalty.

It's not simply about selling products or selling services, Sprinkle explained. It's really about diversifying and sort of expanding your tendrils so you can compete or take your spending as effectively and as holistically as possible.

The omnimarket trend is not only popular with pet product companies but also with many human product and food companies, with a number of traditionally human-focused brands entering the pet food space. According to Sprinkle, most pet parents are receptive toward human companies moving into the pet space.

Packaged Facts found that 30% to 34% of Millennials and Gen Z pet owners like the idea of human companies crossing over into pet, while only 13% to 16% of Seniors are fond of this omnimarket strategy.

We can expect to see this increasing based on the opportunity as evidenced by pet market performance during the pandemic, but also based on consumer receptivity, Sprinkle said. Its all kinds of border crossings that are creating growth and opportunity, catering to the wider range of demands and expectations of Millennials and Gen Z and Baby Boomers and Seniors

In light of COVID-19 implications and this trending omnimarket strategy, Packaged Facts shared the growth of the pet industry in 2021. Overall, industry sales have increased 14% to about $125 billion, whereas the pet food and treat segment has witnessed an increase of 15% to $51 billion.

Looking into 2022, Sprinkle said he expects to see many more human brands cross over into the pet market, further increasing the value of the entire industry.

Read more of ourGlobal Pet Expo coverage.

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Packaged Facts research reveals growing trends in pet nutrition - Pet Food Processing

Selbyville, Delaware, March 30, 2022 (GLOBE NEWSWIRE) -- As per the latest research report by Global Market Insights Inc., the Mung Bean Protein Market was estimated at USD 220 million in 2021 and is expected to reach a valuation of around USD 280 million by 2028, progressing at a CAGR of 3% from 2022 to 2028. The report provides a detailed analysis of drivers & opportunities, top winning strategies, market size & estimations, competitive scenario, wavering market trends, and major investment pockets.

Mung bean protein finds extensive usage in savory snacks like sauce, soups, and sausages as well as confectionary and bakery products. It has high contents of healthy antioxidants, cinnamic acid, and phenolic acid, which help reduce harmful radicals, thereby boosting product uptake. Rising usage of organic food products in the food & beverage sector, coupled with soaring popularity of conventional products over synthetic products, is slated to augment the mung bean protein market share through the forecast timeline.

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Hydrolyzed mung bean protein is an organic product containing high amounts of micronutrients, amino acids, and minerals. It is widely used for improving the flavor of processed foods, such as seasoning, savory snacks, and others. It is easy-to-digest and has several health benefits like controlling and preventing health issues, which is bolstering product demand. Increasing consumption of highly nutritious and healthy food is anticipated to support product adoption in varied industries. Driven by these factors, the hydrolyzed product segment is primed to reach a valuation of above USD 20 million by 2028.

Meanwhile, the mung bean protein market share from the organic nature segment is projected to garner a substantial share of about 18% in the market by 2028. Mounting health care awareness and changing consumption pattern are likely to facilitate segmental growth over the study timeframe.

Key reasons for mung bean protein market growth:

2028 forecasts show dietary supplements segment retaining its dominance:

In terms of application, the dietary supplements segment holds the largest share in the market and is primed to exceed USD 20 million in revenue by 2028. In dietary supplements, green grams are used in protein powders, immunity supplements, and weight-gaining supplements. Growing demand for dietary supplements, along with rising awareness regarding digestive and immune health among consumers, is foreseen to promote segmental progress in the upcoming period.

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Europe to maintain top status in terms of revenue:

On the regional spectrum, the Europe mung bean protein industry is the third largest market after APAC and North America and is speculated to attain a valuation of USD 25 million by the end of 2028. Growing prominence of healthy lifestyle patterns has enhanced the consumption of fortified food products in the region. Major benefits of mung beans, including high content of proteins, minerals, fibers, and vitamins, which improve the nutritional value of food products are expected to foster market outlook in Europe. Surging adoption of plant-based food over animal-based products on account of growing awareness about animal cruelty in Europe is set to impel regional market growth.

Impact of COVID-19 pandemic on mung bean protein market:

The coronavirus pandemic changed consumption patterns of alternative proteins owing to supply chain disruptions across the globe as well as rising health consciousness and awareness pertaining to vegetarian or vegan diets among consumers. Growing demand for plant-based proteins due to their notable health benefits also prompted companies to increase production of these proteins. Burgeoning consumer interest in plant-based proteins has played a vital role in boosting market growth during the pandemic.

Leading market players:

Key firms operating in the global mung bean protein industry include ETprotein, ET-chem Natural Ingredients, Equinom, Prinova Group LLC, 3B Keto, Laybio, Bulk Powders, Henry Broch Foods, FUJI Plant Protein Labs, and Organicway Inc., among others.

About Global Market Insights Inc.

Global Market Insights Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider. Offering syndicated and custom research reports, growth consulting and business intelligence services, Global Market Insights Inc. aims to help clients with penetrative insights and actionable market data that aid in strategic decision making.

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The Mung Bean Protein Market is slated to exceed $280 million by 2028, says Global Market Insights Inc. - GlobeNewswire

NEW YORK, March 29, 2022 /PRNewswire/ -- Introducing Bruno MD, an Italian luxury beauty and wellness brand owned by one of Italy's leading pharmaceutical companies that marries the power of science with the transformative benefits of the Mediterranean lifestyle. In a supplement marketplace that largely relies on leaps of faith, Bruno MD brings pharmaceutical-level authority as a brand within one of the EU's largest pharma companies, and has clinical studies to support their benefits for skin, eyes, bones, joints, and heart health.Bruno MD blends its passion for improving health outcomes with a well-balanced Mediterranean lifestyle proven to make you healthier both inside and out.

Bruno MD brings a heritage of excellence to every formula it produces. For over 26 years their team of scientists, researchers and doctors have formulated life-changing products with clinically-proven ingredients that create real results. Bruno MD strives to cut through the often misleading claims in the industry surrounding ingestible supplements to provide reliable, factual information.

"We're not in the supplement business," says Eddie Catalfamo, Bruno Pharma's CEO. "We're promoting the proven health and wellness benefits of living an inspired Mediterranean life. It's a mission supported by science. After all, two of the worlds' blue zones are in the Mediterranean where people often live over 100 years."

The collection includes:

WHERE TO BUY: Available at brunomd.com and amazon.com

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About BRUNO MD | Bruno MD empowers humans to live their healthiest lives with uncompromising natural ingredients and scientific imagination. Bruno MD's philosophy is rooted in Mediterranean life where the love of family, friends, fresh food, and ingredients always comes first. They began 26 years ago as a pharmaceutical company and use the same scientific principles today to make their natural health and wellness products. Bruno MD only sources ingredients that live up to their clinically-proven standards then transforms them into products that deliver the highest bioavailability and benefits you can achieve without a prescription.

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Introducing BRUNO MD: A Range of Effective, Prescription-Grade Health, Beauty and Wellness Supplements Powered by the Ethos of Mediterranean Life - PR...

DUBAI, United Arab Emirates, March 28, 2022 (GLOBE NEWSWIRE) -- The global Botanical Supplements Market is set to witness growth at a CAGR of 7.7% and top a valuation of US$ 116.7 Bn by 2032. Believed to have healing properties, botanical supplements have been used for many centuries. These are basically ingredients derived from plants and their different parts such as roots, extract oils, berries, seeds, or flowers.

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Medicinal purposes of botanical supplements derived from ginkgo helps improving memory. Likewise, Echinacea helps in cold prevention. Plants have been used for thousands of years for medicinal purposes. Botanical supplements, also known as phytomedicines, comes from different leaves, herbs, fruits, or roots, which are loaded with nutrients, vitamins, antioxidants, minerals, and all natural goodness enriched compounds.

All botanical supplements are valued highly for tremendous healing benefits with no side effects, being well tolerated by people allergic to prescription drugs components.

Botanical supplements can boost the immunity without causing any side effect and are proven effective in symptomatic relief related to allergies. Also, a key advantage of the product is its affordability, considering that these supplements are pocket-friendly, and available without an extra cost to prescription.

Blending is becoming a trend these days for manufacturers of botanical supplements to offer more varieties of products. Consumers on the other hand are leaning towards clean labeled products which can offer more functional attributes towards health.

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Scope of the Report

Key Takeaways from Market Study

Besides focus on a healthy lifestyle, consumers inclination for clean label supplements has been aiding the botanical supplements market growth. The trend will continue as more manufacturers launch unique combination of botanical supplements to offer improved functionality and strengthen their global footprint, says a Future Market Insights analyst.

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Competitive Landscape

Key botanical supplements brands are focusing on sustainable product developments across food, pharmaceuticals, and cosmetics industry, while extending the product portfolio with extensive research procedures and several modifications, as consumer focus is shifting from improved nutritional profile of the product to increased sustainability and cleaner label items.

Explore FMIs Extensive ongoing Coverage on Food and Beverage Domain

Ready to Use Supplementary Food Market - As per WFP and UNICEF estimations 51 million children under-five suffer from acute malnutrition globally. Malnutrition contributes to one million children mortality annually. Deficiency and access to essential nutrition required for growth is one of the major cause of malnutrition.

Glucosamine Supplement Market - In recent years, sales of dietary supplements have been on significant rise, propelled by aging population and heightened interest in preventive healthcare.

Vinpocetine Supplements Market - In recent years, consumer behavior towards health and wellness are consistently changing. As new trends emerge and exposure to information regarding various ailments and illnesses is rapidly increasing, companies operating in nutraceutical industry, are looking beyond their immediate competitors and product categories.

Carnitine Supplements Market - Carnitine is an amino acid derivative and is generally used as a supplement. The main role of carnitine is to transport the fatty acids into the mitochondria and the fatty acid is further metabolized to produce energy.

Andro Supplements Market - Andro supplements are dietary supplements containing a steroid hormone. Andro supplements are a type of pro-hormone, an anabolic agent that transforms into testosterone through the two-step process and releases into the bloodstream.

Liver Health Supplements Market - Liver is the largest internal organ in the body and it works as a garbage collector. In other words, it collects all the toxins present in the body and break them down in order to release them out of the body.

ACF Supplements Market - ACF Supplements stands for the animal component free supplement, also termed as an animal-derived component free supplement. ACF supplements that are chemically defined are added to the protein-free cell culture media to accelerate cell growth.

Natural Colostrum Supplements Market - Consumers knowledge about the importance of various nutrients for the ensuring healthy growth of body is increasing, giving rise to the demand for dietary supplements.

DHA Oil Supplement Market - Docosahexaenoic acid or DHA, is a type of omega-3 fat. DHA oil is sourced from various fish such as salmon, tuna, crab, trout and tuna etc. DHA oil supplement is widely used in food, nutraceutical, and pharmaceutical industry.

Green Tea Supplements Market - Green tea is the most commonly consumed tea all around the globe. Like green tea, Green Tea Supplements is also a great source of antioxidants.

About Future Market Insights (FMI):

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI's latestmarket research reportsand industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized andsyndicated market research reportsdeliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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Botanical Supplements Market to Be Worth US$ 116.7 Billion By The Year 2032 - Comprehensive Research Report By FMI - GlobeNewswire

REDDING, Calif., March 29, 2022 /PRNewswire/ -- According to a new market research report titled, "Plant-based Food Market by Type (Dairy Alternatives, Plant-based Meat, Meals, Confectionery, Beverages, Egg Substitutes, Seafood), Source (Soy, Wheat, Pea, Rice), Distribution Channel (B2B, B2C [Convenience Store, Online Retail])Global Forecast to 2029", published by Meticulous Research, the plant-based food market is expected to grow at a CAGR of 12.4% from 20222029 to reach $95.52 billion by 2029.

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The plant-based food sector has been growing rapidly due to factors such as the increasing concerns regarding greenhouse gas emissions and the increased pressure on land and water usage during animal protein production. These factors have provided significant growth opportunities for plant-based food products, such as meat substitutes, dairy alternatives, plant-based meals, plant-based eggs, and plant-based seafood, which have the capability to satisfy food needs with high nutrition and environmental sustainability. The shift towards plant-based diets has been predominantly driven by consumer concern surrounding health, desire for variety in food consumption, flexibility, and increased ethical awareness fueling the need to incorporate new products, such as vegan meat, egg, milk, seafood, bakery, and confectionery.

In the past 4-5 years, the plant-based food industry has attracted investments from venture capital firms and major established meat supply companies. In recent years, investments in plant-based food manufacturing companies have witnessed a considerable rise as numerous start-ups have started selling plant-based food and experimenting with various vegan products.

Impact of COVID-19 on the Plant-based Food Market

The outbreak of the COVID-19 pandemic has reshaped everything from global economies to product categories, pricing, stock availability, and consumer behavior. This crisis caused people to re-evaluate their diets as it underlined the link between food, health, and immune responses. The effects of the COVID-19 pandemic have provided an unexpected boost for the plant-based food industry. Medical studies show that COVID-19 infection has an overwhelming impact on people with underlying health conditions, such as diabetes, hypertension, and cardiovascular diseases. From a manufacturing and distributing point of view, this industry has faced unprecedented demand from manufacturers as well as consumers, particularly for products such as meat analogues and plant-based milk. In addition, plant-based food is generated with less dependence on labor, making it less prone to staffing scarcity as opposed to red meat, which is relatively labor-intensive, encouraging the production of plant-based food products.

The COVID-19 pandemic also led to some best practice models for the plant-based food industry. Governments across various countries announced relaxations on some of the competition law requirements placed on alternative proteins, mainly for meat alternatives. For instance, the FDA relaxed its guidelines for selling plant-based meat products. Earlier, due to labeling concerns, the FDA did not allow direct-to-consumer sales of the Impossible raw plant-based meat burgers.

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The COVID-19 epidemic has highlighted the connection between public health and animal meat consumption, which has resulted in consumers switching to a plant-based diet; hence, many companies in the plant-based food space have already started changing their strategies to meet the increased demand from consumers. For instance, companies such as Beyond Meat Inc., Impossible Foods Inc., and Tofukry Co. are ramping up their production, discounting their plant-based alternative products to appeal to more consumers, expanding into more stores, and partnering with stakeholders. Furthermore, to further capitalize on the increasing opportunities in the plant-based food sector, leading manufacturers, such as Cargill, PepsiCo, Smithfield, and Tyson are implementing various growth strategies, including expansions, new product launches, diversifications, and acquisitions.

Plant-Based Food Market Overview

The overall plant-based food market is segmented based on type, source, distribution channel, and geography. The study also evaluates industry competitors and analyses the market at a country level.

Based on type, the plant-based food market is segmented into dairy alternatives, meat substitutes, meals, baked goods, confectionery, RTD beverages, eggs substitutes, seafood substitutes, and others. In 2022, the dairy alternativessegment is expected to account for the largest share of the overall plant-based food market. The large market share of this segment is primarily attributed to factors such as the increasing number of lactose intolerant people, the growing ethical concerns amongst consumers about animal abuse in modern dairy farming practices, and the nutritional benefits offered by plant-based dairy products. However, the seafood substitute segment is expected to grow at the fastest CAGR during the forecast period due to the increasing consumer demand for vegan seafood, the rising number of investments and food innovations in species-specific seafood alternatives, and the increasing number of new product launches.

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Based on source, the plant-based food market is segmented into soy, almond, wheat, pea, rice protein, and others. In 2022, the soy segment is expected to account for the largest share of the overall plant-based food market. The large share of this segment is primarily attributed to factors such as the easy and wide availability of raw materials, lower cost compared to other sources, significant demand from meat alternatives manufacturers, higher consumer acceptance level, and its wide range of applications in numerous food & beverage sectors, including meat, dairy alternative, and bakery. However, the pea segment is expected to grow at the fastest CAGR during the forecast period due to the increasing desire amongst consumers to find sustainable and good tasting alternatives to animal-based proteins and the rising number of investments from leading manufacturers to increase pea protein production.

Based on distribution channel, the plant-based food market is segmented into business to business (B2B) and business to customers (B2C). In 2022, the B2C distribution channel segment is estimated to account for the largest share of the overall plant-based food market. The large share of this segment is attributed to factors such as the increased sales of plant-based food in well-established supermarkets and hypermarkets chains; consumers prefer shopping from brick-and-mortar grocers due to easy access and availability, and the increasing consumer expenses on vegan food products. This segment is also expected to grow at the fastest CAGR during the forecast period due to the rapidly growing online retail sector.

Based on geography, the plant-based food market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2022, North America is expected to account for the major share of the global plant-based food market. The leading position of this region in the global plant-based food market is attributed to factors such as the high awareness regarding the importance of protein-rich diets, increased health consciousness amongst consumers, a well-established food sector, higher adoption of technological advancements in the food & beverage industry, and significant investments in the plant-based sector. However, the Asia-Pacific plant-based food market is developing and expanding significantly. The market in Asia-Pacific is demonstrating signs of strong growth in the future.

The key players operating in the global plant-based food market are Beyond Meat Inc. (U.S.), Impossible Foods Inc. (U.S.), Danone SA (France), Garden Protein International, Inc. (Canada), Amy's Kitchen Inc. (U.S.), Plamil Foods Ltd. (U.K.), The Hain Celestial Group, Inc. (U.S.), Sahmyook Foods (South Korea), Sanitarium Health and Wellbeing Company (Australia), Axiom Foods (U.S.), Daiya Foods Inc. (Canada), Earth's Own Food Company Inc. (Canada), Lightlife Foods, Inc. (U.S.), Marlow Foods Ltd. (U.K.), Taifun Tofu GmbH (Germany), Atlantic Natural Foods LLC (U.S.), VBIte Food Ltd (U.K.), Nutrisoy Pty Ltd. (Australia), Nestl S.A. (Switzerland), and Unilever PLC (U.K.) among others.

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Plant-based Food Market, by Type

Plant-based Food Market, by Source

Plant-based Food Market, by Distribution Channel

Plant-based Food Market, by Geography

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Plant-based Food Market Worth $95.52 Billion by 2029 -- Exclusive Report by Meticulous Research - PR Newswire

Pune, India, March 28, 2022 (GLOBE NEWSWIRE) -- The global functional protein market is expected to rise in the coming years, owing to the increasing demand for plant-based proteins and awareness about healthy dietary supplement consumption. Fortune Business Insights publishes this information in a report titled, "Functional Protein Market, 2021-2028". As per the report, the functional protein market size was USD 5.24 billion in 2020. The market size is expected to rise from USD 6.20 billion in 2021 to USD 15.98 billion by 2028 at a CAGR of 14.48% during the forecast period of 2021-2028.

Functional proteins allow repairing and building body tissues and coordinate bodily functions by encouraging metabolic reactions to take place efficiently. These proteins provide a structural framework to the body and maintain proper pH and fluid balance. Rising demand for plant-based proteins and dietary supplements to adopt a healthy lifestyle is likely to fuel the market growth during the forecast period.

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COVID-19 Impact:

Rising Health Awareness Bolstered Product Demand Amid COVID-19 Pandemic

The widespread COVID-19 virus has affected the growth of various industries. However, the healthcare industry had a positive impact of the pandemic where people adopted healthy eating habits, which bolstered product demand. Rising awareness regarding the benefits of consuming dietary supplements and plant-based proteins during the pandemic supported market expansion. Also, these benefits increased consumer preference towards the product for health, wellness, and sustainability of the proteins.

Segments:

Rising Protein Utilization in Meat & Poultry Application to Stimulate Growth

By source

Based on the application

Finally, by geography

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Report Coverage:

The report provides complete information and factual data regarding market development and recent trends in product development strategies. Also, the report sheds light on the impact of the COVID-19 pandemic on market growth and industrial expansion globally. Furthermore, drivers and restraints affecting market development in segmented regions are highlighted in the report. Key market players and their business development strategy are discussed further, along with key industrial development in recent years.

Drivers & Restraints:

Rising Demand for Plant-Based Protein to Fuel Market

The market is expected to witness a high growth rate in the coming years due to the increasing consumption of dietary supplements and rising demand for plant-based proteins. These proteins are considered prominent alternatives to meat products to provide adequate protein. Consumers are willing to invest in health supplements and improve their immune systems to fight against viruses. Increasing demands for these proteins in competitive sports, body toning, and muscle-building activities are expected to drive the market during the projected period. These factors will likely ensure functional protein market growth in the coming years.

However, animal welfare sentiments may hinder the protein production sourced from the animal segment.

Regional Insights:

Asia Pacific Dominates Market Due to Rising Population

Asia Pacific dominates the global functional protein market share, where the region held its position by holding USD 1.82 billion in 2020. Increasing population and economic growth are attributed to exhibit exponential market growth in the coming years. Furthermore, rising income levels and increasing spending capacity of the population are anticipated to drive the market during the forecast period.

North America is expected to hold the second-largest global market share due to the rising dietary supplements consumption among the population. Increasing demand for these proteins on a daily basis is likely to boost the market and propel growth.

Competitive Landscape:

Innovative Product Development Allow Key Players to Sustain Market Position

Key players in the market focus on implementing innovative product development and differentiation strategies to propel growth and gain a competitive advantage. Also, the major companies focus on implementing growth strategies such as partnerships, alliances, acquisitions, and mergers.

Key Industry Developments:

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Functional Protein Market to Worth USD 15.98 Billion by (2021-2028) | Functional Protein Industry CAGR of 14.48% - GlobeNewswire

The investment fund of the LOccitane Group has acquired a stake in French beauty start-up In Haircare, a haircare brand specializing in textured hair. Other investors for this series A round include Anne de Kerckhove and CRE Venture Capital.

Launched in 2020 by Rebecca Cathline and Didier Derozin Emmanuel - who also founded Ma Coiffeuse Afro in 2016, an online booking service platform for specialized hairdressing services - In Haircare currently offers made in France, gluten-free and vegan food supplements dedicated to hair growth and based on plants, vitamins and minerals. The brand recently launched a fortifying treatment oil and a detoxifying and fortifying serum for the scalp.

The brand relies on Ma Coiffeuse Afros committed and growing community, for which (and with which) the products were designed.

"Their in & out approach, their creativity, and their inclusive and engaging brand story definitely resonate with Obratoris, and we are excited to write the next page of their journey with them," said the investment fund.

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Obratori invests in In Haircare, a French brand specializing in textured hair - Premium beauty

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A bottle of nearly mummified Centrum Women Multigummies sits on my desk. The only time I remember to take the recommended two gummies is when my mother's shrill voice blasts through my phone's speaker. She's of the opinion that everyone should be taking at least a multivitamin.

I rarely think about my vitamin levels, and I suspect many people don't either. So when do our bodies need us to take our vitamins? While research suggests that they're not strictly necessary for the average person, supplements are helpful for those who need them.

Our bodies need vitamins for development and proper functioning. Most of the vitamins our bodies depend on come from our food. That means that the average American won't need to take vitamin supplements if they eat a healthy, balanced diet that includes fruits, vegetables, proteins and whole grains.

However, that's not always the case. There are times when vitamin or mineral supplements are necessary. Dietary limitations or natural deficiencies can keep you from getting enough of certain vitamins. Iron, vitamin D, B12 and calcium are among the most common vitamin and mineral deficiencies. Unless you take an at-home test or get a blood analysis from your doctor, you don't know if you lack vitamins, making it harder to know when to start taking a supplement.

Being "vitamin deficient" is a broad term. In many cases, you may be lacking just one vitamin. Below you'll find the 13 essential vitamins and the common deficiency symptoms for each.

Vitamin A: Gastrointestinal diseases like Celiac disease or cirrhosis of the liver can impact the body's ability to absorb vitamin A as it should. The most common symptoms of a vitamin Adeficiency include frequent infections, skin irritation, night blindness or hazy vision.

Vitamin C: Typically, vitamin C deficiency is uncommon in developed countries. However, it does affect 7.1% of US adults. Vitamin C is crucial for collagen production in our bodies; its lack is linked to damaged skin and slow healing wounds. Easy bruising is one of the most common warning signs for this deficiency.

Vitamin D: Our bodies synthesize sunlight into vitamin D. It's essential for our immune health and has been linked to a lower risk of infection of COVID-19. A vitamin D deficiency can result in frequent illness, lower bone metabolism and muscle pain.

Vitamin E: Vitamin E acts as an antioxidant that protects your cells from damage. While it is rare in healthy people, a vitamin E deficiency contributes to nerve and muscle damage that can cause vision impairments or loss of feeling in your arms or legs.

Vitamin K: Vitamin K is essential for blood coagulation and cardiovascular health. It also plays a role in bone development. If you are deficient, you're at a higher risk of cardiovascular disease, bleeding issues and lower bone strength. Vitamin K deficiency is generally rare in adults. Babies are at risk for vitamin K deficiency bleeding, or VKDB, though.

B Vitamins: There are eight B vitamins -- thiamin (B1), riboflavin (B2), niacin (B3), pantothenic acid, vitamin B6, biotin (B7), folate and folic acid and vitamin B12. Older adults and pregnant women tend to be more at risk for vitamin B deficiencies. Symptoms can include things like anemia, fatigue or weakness.

The vitamins our bodies need to grow and function change throughout our lives. As we age, our bodies become less effective at absorbing or producing certain vitamins. Below you can find nutritional needs by age group.

Baby formula is fortified with vitamins, so you do not need to worry about additional supplements if they have more than 500 milliliters of formula a day. In the case of vitamin D, breastfed babies do need an additional source. The Americans and American Academy of Pediatrics recommend that babies who are breastfed also have a supplement of400 international units, or IU, of vitamin D each day. Vitamin D is not only essential for bone development, but it also prevents rickets.

Childhood is a time of significant physical growth and extreme cognitive development. The US government recommends supplements including vitamin A, C and D daily for children aged 6 months to 5 years old.

With increased growth and metabolism, the nutritional needs of adolescents and teens increase. Generally, the daily recommendation for kids aged 9 to 18 is at least 1,300 mg of calcium, 1.8 to 2.4 micrograms of B vitamins and 11 IU of vitamin E. The average teen can get their daily requirement from a healthy diet.

The Institute of Medicine's Food and Nutrition Board provides reference points for healthy children and adults. Remember, these numbers are based on averages. You should talk to your doctor if you suspect that your teen is experiencing a vitamin deficiency.

The National Institutes of Health suggests that the average adult needs around 1,000 milligramsof calcium each day to maintain bone density through adulthood. A supplement may be necessary during the fall and winter months when you cannot get an adequate amount of vitamin D from the sun. It's hard to get enough vitamin D from your diet.

Women and those breastfeeding are the most likely to have nutrient deficiencies when compared to other groups. Pregnancy shifts the nutritional needs of women -- more macronutrients and micronutrients are required. The CDC advises pregnant women to take 400 micrograms of folic acid each day to help prevent potential congenital disabilities.

Breastfeeding mothers have to produce enough nutrients to provide their children with what they need. As a result, the recommended vitamin A intake nearly doubles when breastfeeding to roughly 1,300 milligrams a day.

Parts of the elderly population are susceptible to vitamin deficiencies due to concerns related to trouble chewing or medical issues. In addition, as we age, our bodies naturally absorb less vitamin B12 from the foods we eat. Up to 43% of older adults have a B12 deficiency. People over 50 should take a vitamin B12 supplement or integrate fortified foods into their diets. Concentrated B12 shots are also available.

Calcium is another nutrient that our gut absorbs less as we age, which may lead to weak bones or frequent fractures. The National Osteoporosis Foundation recommends that adults over 70 intake 1,200 mg of calcium each day.

In elders, vitamin deficiencies may mount on top of each other. A lack of calcium in the body is related to a vitamin D deficiency found in older adults as our bodies are less effective at producing it. Our bodies need vitamin D to absorb calcium.

Unless you lack certain vitamins, you probably don't need to take vitamins regularly, with the caveat that you are maintaining a well-balanced diet. Vitamins have benefits, but they are not a shortcut to a healthy lifestyle. Vitamins are just a piece of the puzzle used in combination with a healthy diet and regular exercise.

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The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.

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When Do You Need to Start Taking Vitamins? - CNET

The Defense Department has issued an instruction that governs the use of dietary supplements among service members, creates a new training requirement and bars any on-base retailers from selling products with any banned ingredients.

The guidance, nearly a decade in the making, also requires the creation of an online database that service members can reference before using any sort of pre-workout or other supplement promising an edge.

Dietary supplements include ingredients such as vitamins, minerals, herbs, amino acids, and enzymes, according to the instruction released earlier this month. Dietary supplements are marketed in forms such as tablets, capsules, soft gels, gel caps, powders, and liquids.

A range of anabolic steroids are also on the list, as well as substances that are more commonly considered recreational drugs.

One of the ingredients has a close chemical make-up to the drug PCP, with the same sedative and hallucinogenic effects. Nine are classified as synthetic cannabinoids, which many troops will probably recognize from the the wave of popularity of drugs like Spice and K2 in the military going back a decade or so.

While those wont be confused for dietary supplements, there are some overlapping elements.

The primary reason cannabinoid and synthetic stimulant guidance was put in the dietary DoDI is because many of these products come in either food form, can be added to food, or can be directly ingested through the mouth, Maj. Charlie Dietz, a Pentagon spokesman, told Military Times on Thursday.

For instance, cannabidiol is an ingredient in some workout recovery products.

DoD has been developing dietary supplement guidance for the past decade, as the rise of bodybuilding culture coupled with the wide array of products available has raised the popularity of supplements among service members, with some data suggesting that dietary supplements are more popular in the military than in the general population.

Because the DoD database is so vast, the best bet is to manually enter all the ingredients of any supplement product to see if a banned substance comes up.

As for future training, several DoD organizations will coordinate to create and track it. It wont be an annual requirement, but part of professional education that troops will receive when they enter service, as well as periodically as they complete promotion requirements.

Military health and wellness staff will also receive safety training, according to the instruction.

For any troops prescribed a banned substance for a specific medical purpose, or who receives a substance as part of DoD-sanctioned research, according to the policy, use must be recorded in their electronic health records.

Meghann Myers is the Pentagon bureau chief at Military Times. She covers operations, policy, personnel, leadership and other issues affecting service members. Follow on Twitter @Meghann_MT

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Which supplements are banned by the military? Better check this database - Military Times