Brands face enormous uncertainty in the wake of the AI revolution, but a new report by The Media Store suggests this technology can be leveraged to enhance value for customers and promote efficiency.
The report, commissioned by research and strategy agency The Media Store, considers AIs capabilities to reimagine the media landscape if brands embrace the benefits offered by the new technology and minimise the threats it presents, like job displacement.
Brands should be honest about the implementation and use of AI within the business, in order to offset customer concerns about privacy and misinformation, the report found.
Improved service, better products, and increased personalisation are just three of the myriad benefits artificial intelligence presents.
The Media Store chief strategy officer Sam Cousins says brands must carefully embrace AI.
The AI landscape is rapidly evolving and brands need to start thinking about how theyre going to navigate the AI landscape, he says.
Its definitely a balancing act, businesses need to find a way to harness AIs immeasurable possibilities, against wide-held customer concerns around privacy and transparency. Brands need to start thinking about their messaging and their own objectives around AI to ensure they continue to engage and resonate with their audience.
Customer concerns surround the prospect of AI triggering mass job displacement and the sustainability of the job market.
However, automation may present new jobs and possibilities as it displaces others. The World Economic Forum estimates that within five years AI will have replaced some 85 million jobs with 97 million new ones.
And many brands are already successfully using AI within their daily operations, particularly in content creation and creative enhancements, copywriting, messaging optimisation and automation of repetitive tasks like data collection.
By allowing agencies to create high-quality content swiftly and efficiently, AI frees time to amplify human creativity and innovation.
Chatbots and virtual agents can enhance customer support and leave more complex tasks that require empathy and problem solving to employees.
By harnessing AIs capabilities, agencies can help shape a media landscape thats brimming with possibilities, the report says.
With brands and agencies at the coalface of the AI revolution, now is the time to control the narrative, reassure concerned customers and embrace the opportunities offered by new technologies.
Read more:
- Pagani's New Utopia Is an Ode to Old-School Hypercars With a V-12 and Manual Transmission - Yahoo Canada Shine On - April 20th, 2024 [April 20th, 2024]
- Book Review: Tripping on Utopia, by Benjamin Breen - The New York Times - January 30th, 2024 [January 30th, 2024]
- Cynthia Erivo's Stark New Film Is Already More Relevant Than She ... - Vanity Fair - October 18th, 2023 [October 18th, 2023]
- Why Travis Scott's Utopia is the Album of the Year - Hamilton County Reporter - October 18th, 2023 [October 18th, 2023]
- Vampire Empire and the Toxicity of Leak Culture - 34th Street Magazine - October 18th, 2023 [October 18th, 2023]
- Artist Melissa Joseph Uses an Unsung MediumFeltto Explore ... - Cultured Magazine - October 18th, 2023 [October 18th, 2023]
- Customizable Bathroom Fittings With Re-Purposed and Crystal ... - ArchDaily - October 18th, 2023 [October 18th, 2023]
- The grouse, the gamekeepers and the ethics of the shoot - Financial Times - October 18th, 2023 [October 18th, 2023]
- I sort of flippantly say: 'All guitars sound the same and go for ... - Guitar World - October 18th, 2023 [October 18th, 2023]
- How MJM Marine is helping to create a cruise utopia - Cruise and Ferry - October 13th, 2023 [October 13th, 2023]
- Everything You Need to Know About the Solar Eclipse in Central ... - Austin Monthly - October 13th, 2023 [October 13th, 2023]
- Explore Programming for the Inaugural SXSW Sydney: Oct 15-22 - sxsw.com - October 13th, 2023 [October 13th, 2023]
- The Daily Heller: The Art of Invented Scripts, Meaning Optional - PRINT Magazine - October 13th, 2023 [October 13th, 2023]
- Andrea Branzi, visionary architect and designer, 19382023 - ArtReview - October 13th, 2023 [October 13th, 2023]
- Female hotel manager handed a 33 per cent pay cut during Covid ... - People Management Magazine - October 13th, 2023 [October 13th, 2023]
- NAPALM DEATH's SHANE EMBURY Talks New Book And Life In ... - BLABBERMOUTH.NET - October 13th, 2023 [October 13th, 2023]
- A Step-by-Step Guide To British Airways' 49-Year Livery Evolution - Simple Flying - October 13th, 2023 [October 13th, 2023]
- How Constructed Languages Help People Find Community - The New York Times - October 13th, 2023 [October 13th, 2023]
- Royal Caribbean Wows Cruisers With Short Beach Cruise Vacations - Wealth Of Geeks - September 11th, 2023 [September 11th, 2023]
- The Graham and Brown wallpaper of the year 2024 is revealed - Ideal Home - September 11th, 2023 [September 11th, 2023]
- Museum Curators Evaluate A.I. Threat by Giving It the Reins - The New York Times - September 11th, 2023 [September 11th, 2023]
- MIPCOM Cannes to host world premiere screening of Concordia - Prensario Internacional - September 11th, 2023 [September 11th, 2023]
- The Best New Cruise Ships Coming in 2024 - Cruise Critic - September 11th, 2023 [September 11th, 2023]
- Bioshock: 10 Pieces of Important Lore New Players Need to Know - CBR - Comic Book Resources - September 11th, 2023 [September 11th, 2023]
- 8 Best Bagels in New York City - Eat This, Not That - September 11th, 2023 [September 11th, 2023]
- Luxon doubles down on bed tax opposition | Crux - Local News ... - Crux News - September 11th, 2023 [September 11th, 2023]
- Indie Film: Midcoast film festival keeps building on an impressive ... - Press Herald - September 11th, 2023 [September 11th, 2023]
- Dangerous visions: How the quest for utopia could lead to catastrophe - Salon - July 29th, 2023 [July 29th, 2023]
- Travis Scott Spends the Day in NYC Amid the Release of His New ... - Just Jared - July 29th, 2023 [July 29th, 2023]
- The 5 Best New TV Shows of July 2023 - TIME - July 29th, 2023 [July 29th, 2023]
- The influence of Kanye West's 'Yeezus' is clear as day on Travis ... - Yahoo Lifestyle UK - July 29th, 2023 [July 29th, 2023]
- How Utopia shaped the world - BBC Culture - December 28th, 2022 [December 28th, 2022]
- Dystopia - Wikipedia - December 21st, 2022 [December 21st, 2022]
- 17th Amendment Weakened Balance of Power Between States, Federal Government - Heritage.org - October 17th, 2022 [October 17th, 2022]
- Games Of Thrones EP Frank Doelger To Helm Surveillance Thriller Series Concordia For ZDF, MBC, France Tlvisions and Hulu Japan - Deadline - October 17th, 2022 [October 17th, 2022]
- How Mao's Cultural Revolution Made War On The Private Mind - The Federalist - October 17th, 2022 [October 17th, 2022]
- The Russian musical instrument that infiltrated pop culture and aided espionage - Far Out Magazine - October 17th, 2022 [October 17th, 2022]
- The Handmaid's Tale: What Is New Bethlehem? Map & Theories - Post Apocalyptic Media - October 17th, 2022 [October 17th, 2022]
- Wrtsil Oyj : Five ways the Wrtsil 46TS-DF helps you decarbonise now and in the future - Marketscreener.com - October 17th, 2022 [October 17th, 2022]
- Ditching tech is the new tech fad - Rest of World - October 17th, 2022 [October 17th, 2022]
- Martin Scorsese feels that box office obsession is "insulting" to cinema - Yahoo Entertainment - October 17th, 2022 [October 17th, 2022]
- X-Men Monday #175 - X Me Anything With the X-Office AIPT - AIPT - October 17th, 2022 [October 17th, 2022]
- The Difference Between A Supercar And A Hypercar - SlashGear - October 17th, 2022 [October 17th, 2022]
- The Spanish government reactivates the tunnel project to link Morocco with Spain - Atalayar - October 17th, 2022 [October 17th, 2022]
- Why the Wing, a once buzzy womens coworking startup, shut down - Fortune - October 17th, 2022 [October 17th, 2022]
- World's first zero-energy cruise terminal to be opened at Port of Galveston - Offshore Energy - October 17th, 2022 [October 17th, 2022]
- Letters to the editor: On baroclinic instability - Las Cruces Sun-News - October 17th, 2022 [October 17th, 2022]
- Why autumn is the new glamping season | Travel | The Sunday Times - The Times - October 17th, 2022 [October 17th, 2022]
- The East Is ... White? Xi Jinping Is A Cracker? - The American Conservative - October 17th, 2022 [October 17th, 2022]
- Winter Wonderland Vacations- Places You Have To Visit This Year - msnNOW - October 17th, 2022 [October 17th, 2022]
- A new series immerses us in Russias 90s trauma and the human cost of economic shock - The Guardian - October 2nd, 2022 [October 2nd, 2022]
- Why the communal utopia was hard work for its children - Aeon - October 2nd, 2022 [October 2nd, 2022]
- The Best and Coolest New Gadgets of September 2022 - Gear Patrol - October 2nd, 2022 [October 2nd, 2022]
- Here's a list of pumpkin patches in and around Austin - Austin American-Statesman - October 2nd, 2022 [October 2nd, 2022]
- As time for meaningless jobs comes to an end, reinvent to stay relevant - The New Indian Express - October 2nd, 2022 [October 2nd, 2022]
- Layered subsurface in Utopia Basin of Mars revealed by Zhurong rover radar - Nature.com - September 27th, 2022 [September 27th, 2022]
- Conductor is in trouble with his name, and his no-names - Slippedisc - Slipped Disc - September 27th, 2022 [September 27th, 2022]
- Deepak Chopra & Seva.Love Announce "ChopraVerse: House of Enlightenment," the Metaverse for Wellbeing in Collaboration with Utopia -... - September 27th, 2022 [September 27th, 2022]
- New this week: 'Reasonable Doubt,' 'Blonde' and Bjrk - Star Tribune - September 27th, 2022 [September 27th, 2022]
- New movie releases this weekend - ABC4.com - September 27th, 2022 [September 27th, 2022]
- Utopia In The Desert - Cowboys and Indians Magazine - Cowboys & Indians Magazine - September 27th, 2022 [September 27th, 2022]
- Fascism from Italy to Hibbing and back again - Minnesota Reformer - September 27th, 2022 [September 27th, 2022]
- EDITORIAL: Cambodia's Khmer Rouge tribunal a proper model of justice | The Asahi Shimbun: Breaking News, Japan News and Analysis - - September 27th, 2022 [September 27th, 2022]
- Nexi S p A : September 26th 2022 Nexi and Global Blue sign a strategic partnership to provide frictionless omnichannel payment experience for the... - September 27th, 2022 [September 27th, 2022]
- Pagani thumbs its nose at electrification, unveiling all-new V12 Utopia - September 15th, 2022 [September 15th, 2022]
- Paganis New Utopia Is an Ode to Old-School Hypercars With a V-12 and Manual Transmission - Robb Report - September 15th, 2022 [September 15th, 2022]
- Whats That Shiny New Marketing Toy Youve Got There? || Googles Out Of Home Ads - Legal Talk Network - September 15th, 2022 [September 15th, 2022]
- The future of New England Republicanism is... - POLITICO - September 15th, 2022 [September 15th, 2022]
- Disney continues to botch their animated classics with Pinocchio - Shield - September 15th, 2022 [September 15th, 2022]
- Inside the Experimental Town That King Charles III Created - VICE - September 15th, 2022 [September 15th, 2022]
- Ian Cheng imagines a world where the internet inhabits our nervous systems - Dazed - September 15th, 2022 [September 15th, 2022]
- The aura of Shakers, the influencers of good design - Domus - September 15th, 2022 [September 15th, 2022]
- Utopia Revisited: Residents Reunite to Share Stories of 12th Street Childhood - Jewish Exponent - September 7th, 2022 [September 7th, 2022]
- 'Wonder' Playlist: The sounds that inspired our new issue - RUSSH - September 7th, 2022 [September 7th, 2022]
- "This Building Belongs to the People": Cape Verde's New Centre for Art, Crafts and Design - ArchDaily - September 7th, 2022 [September 7th, 2022]
- Bjrk Parties at a Mushroom Rave in Video for New Song Atopos: Watch - Pitchfork - September 7th, 2022 [September 7th, 2022]
- The girlbosses who girlbossed too close to the sun: The demise of womens utopia The Wing was long overdue - The Independent - September 7th, 2022 [September 7th, 2022]
- Technology Is the Only Thing That Can Potentially Save Us: A Conversation with Brad DeLong - Observer - September 7th, 2022 [September 7th, 2022]
- Cant We Come Up with Something Better Than Liberal Democracy? - The New Yorker - September 7th, 2022 [September 7th, 2022]
- Reimagining an inclusive universe - The New Indian Express - September 7th, 2022 [September 7th, 2022]