DFS Group and L’Oral Travel Retail plan beauty innovation drive with joint projects in Hainan and Macau – The Moodie Davitt Report – The Moodie Davitt…

CHINA (HAINAN/MACAU). DFS Group and LOral Travel Retail have announced ambitious plans to accelerate the growth of their beauty business in Hainan and Macau SAR.

In Hainan, LOral Travel Retail will debut later this year at the Times DF x DFS Haikou Mission Hills Duty Free Complex, with leading brands such as Lancme, Kiehls, YSL, Shu Uemura, Biotherm and LOral Paris. In January, Shenzhen Duty Free Group, in partnership with DFS, opened its first downtown store in Hainan.

Shenzhen Duty Free Group and DFS Group recently inaugurated the Haikou Mission Hills Duty Free Complex. With LOral Travel Retail they aim to re-invent a travellers beauty journey

The collaboration will see exceptional brand retail expressions together with a team of professional beauty advisors, as well as re-invent a travellers beauty journey with new tech-and data-driven solutions said the partners. The location will feature an integrated network of devices embedded with digital features to enable conversations with travellers and generate insights to better serve Chinese consumers, they added.

The partners will also create and launch pop-ups, retailtainment and exclusive gifts within DFS network of stores in Macau in the coming months.

YSL Beauty launched its Claim Your Love campaign with make-up shows at T Galleria by DFS, Macau, Shoppes at Four Seasons earlier this month. New retail expressions in spaces curated by Lancme, Armani and Kiehls will follow. Below is an image from the ultra-premium Helena Rubinstein collaboration between LOral Travel Retail and DFS Group in Macau.

Following last months collaboration for a Helena Rubinstein ultra-premium Black Bandage event, YSL Beauty began the Claim Your Love campaign with make-up shows in T Galleria by DFS, Macau, Shoppes at Four Seasons earlier this month. Exclusive retail expressions curated by leading beauty brands such as Lancme, Armani and Kiehls are planned.

Creating a Sense of Place is the Kiehls Loves Macau campaign to welcome travellers back to the region, with limited edition packaging, retailtainment, and travel-relevant products unique to Macau. The campaign will be highlighted by an exclusive Kiehls Loves Macau pop -up at DFS Four Seasons store.

The partners said: This collaboration will act as a key milestone to take travel retail to new heights and further accelerate growth in the strategic destinations of Hainan and Macau SAR.

Shenzhen Duty Free and DFS have outlined grand plans for the Times DF x DFS Haikou Mission Hills Duty Free Complex to become a key Hainan destination as future phases are developed

LOral Travel Retail Worldwide President Vincent Boinay said: Our ambition at LOral is to provide Beauty For All Travellers, therefore we continue to capture growth in the Chinese traveller beauty market. To offer personalised services, products and experiences to the most sophisticated travellers like those visiting Hainan and Macau SAR, better management of data and acceleration on beauty innovation through tech are crucially important. For sure, we feel proud to have partners like DFS who share the same passion and ambition as we do.

DFS Group Chairman and Chief Executive Officer Benjamin Vuchot said: At DFS, it is always our aim to provide our valued customers with exceptional shopping experiences. Through our partnerships with world-leading brands such as LOral Travel Retail, we are able to combine the very best products with exciting and innovative new technologies to surprise and delight our customers in Hainan and Macau at all stages of their journey.

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DFS Group and L'Oral Travel Retail plan beauty innovation drive with joint projects in Hainan and Macau - The Moodie Davitt Report - The Moodie Davitt...