DSSRC Refers Earnings and Health-Related Product Performance Claims for Alliance in Motion to FTC – Inside NoVA

MCLEAN, Va., July 22, 2021 /PRNewswire/ -- The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs referred certain representative product performance and earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after Alliance in Motion Global, a direct selling company that distributes and markets food supplements and premium blended beverages, failed to respond to DSSRC's inquiry.

At issue in DSSRC's inquiry are earnings and health-related product performance claims disseminated on the company website and by salesforce members implying that Alliance in Motion's products can protect against several serious health-related conditions, including COVID-19. In addition, Alliance in Motion salesforce members have made unsupported representations in social media posts about the ability to earn significant income as a member of the Alliance in Motion salesforce.

The following representative claims were brought to Alliance in Motion's attention by DSSRC as part of its ongoing independent monitoring of the direct selling marketplace.

Product claims include, but are not limited to:

Earnings claims include, but are not limited to:

In June 2021, DSSRC commenced a self-regulatory inquiry involving these and other claims. Unfortunately, despite repeated efforts, Alliance in Motion did not respond to this inquiry.

In accordance with DSSRC's Policies and Procedures, if a company does not respond to DSSRC or declines to participate, DSSRC will issue a case decision indicating the company was unresponsive or declined to participate in the DSSRC process and refer the matter to the appropriate government agency. Accordingly, based upon Alliance in Motion's failure to participate in the self-regulatory process, DSSRC referred this matter to the FTC.

All BBB National Programs case decision summaries can be found in thecase decision library. For full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.

About BBB National Programs

BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs.Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy.To learn more,visit bbbprograms.org.

About the Direct Selling Self-Regulatory Council

The Direct Selling Self-Regulatory Council(DSSRC), a division of BBB National Programs,provides independent, impartial monitoring, dispute resolution, and enforcementoffalseproduct claims and income representations made by direct selling companies and their salesforce membersacross digitalplatforms.TheDSSRCseeks to establish high standards of integrity and business ethics for all direct selling companies in the marketplace.

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DSSRC Refers Earnings and Health-Related Product Performance Claims for Alliance in Motion to FTC - Inside NoVA