When I created my money and lifestyle blog Making Sense of Cents in 2011, I had no idea what I was doing.
I was a 22-year-old financial analyst making $40,000 a year and struggling to pay off my student loans. But my debt was actually a large part of why I started blogging I wanted to track and share the progress of my financial goals.
Eleven years later, Making Sense has grown beyond my wildest dreams. Over the last five years, I've grossed an average of $760,000 per year in passive income by providing advice on how to start investing, which financial products to use, and how to tackle other money decisions.
My husband and I have reached financial independence, and we've saved enough to retire whenever we want. This has allowed me to live my ideal lifestyle: I work just 10 hours a week and travel full-time on our sailboat. I am regularly out snorkeling, exploring and hiking.
Best of all, we have plenty of time to spend with our six-month-old daughter.
Michelle's passive income allows her and her family to live and travel full-time on their sailboat, where they have limited access to internet.
Photo: Michelle Schroeder-Gardner
Making Sense began as a hobby, but about six months into writing, my friend connected me with a company that wanted me to write a sponsored post for them. They paid me $100 to reach my 50,000 monthly site visitors.
After that, I started studying other bloggers who made money off their blogs. I posted more frequently and set up display advertisements on my website. I also continued writing sponsored posts by reaching out to brands that I saw other bloggers working with.
In just two years, I was earning around $5,000 to $10,000 per month more than what I was making at my day job. Once I fully paid off my student loans in 2013, I decided to quit my job and blog full-time.
For the first few years, I focused on the blogging element of my business and published new posts almost every day. I posted guest articles on my friends' blogs, too.
Then I doubled down on my social media presence. Now I have 110,000 followers on Facebook, where I post multiple times a day, and 161,000 followers on Pinterest, where I post about twice a week. I also have over 130,000 email subscribers.
Over the years, I've leveraged my audience to create several passive income streams. And in 2016, I launched my first blogging course. Today, I write and publish blogs just once or twice a week, and I have earned over $4,000,000 gross revenue in the last five years.
Working only 10 hours per week has allowed Michelle to spend more time in nature with her family.
Photo: Michelle Schroeder-Gardner
Making passive income from a blog doesn't mean that you never have to work. You are always going to have to manage the accounting side of your business, maintain your website, and create fresh content. But you can do a lot of work upfront and earn money for years with little maintenance.
I have three main passive income drivers: affiliate marketing, course sales and display advertising.
Affiliate marketing commissions make up about 50% of my revenue. I'm paid when I direct traffic or sales to partner brands through links on my blog including on posts that were created months or years ago and are still discoverable via Google, my social media channels, and my blog.
About 20% of my revenue comes from course sales. I have two blogging courses that I sell to my blog audience and email subscribers: Making Sense of Affiliate Marketing and Making Sense of Sponsored Posts.
I created my first course on Teachable and did all of the planning, writing and recording work. I commissioned the graphic design elements to freelancers.
I sell Making Sense of Affiliate Marketing for $197 and Making Sense of Sponsored Posts for $159, both cost much less than what my competitors charge. Nonetheless, I have earned over $1,000,000 over the years from these two courses.
I also make passive income through display advertising commissions through Adthrive. I'm paid when readers see or click an auto-generated ad on my blog.
I'm always trying to increase my passive income. On top of blogging, my husband and I invest in both individual stocks and investment accounts to add our retirement fund.
Since I live and travel on a sailboat, there's not always reliable internet. So without passive income drivers, my family and I wouldn't be able to enjoy this wonderful nomadic lifestyle.
Michelle and her husband travel full-time on their sailboat with their daughter.
Photo: Michelle Schroeder-Gardner
Here are my top tips for creating content that can help you earn passive income:
On Making Sense, I discuss financial topics using language that's easy to read and understand. People walk away feeling like they've learned something instead of feeling patronized or confused. This makes them more likely to return or to share my blog with their friends.
Make sure your social media language is engaging and personable, too. A good trick is to write as if you're casually talking to a friend over coffee.
Affiliate marketing, display advertising and digital product sales are some of your best bets for making passive income.
Diversifying your income streams allows you to not be reliant on just one way of making money or just one of your traffic sources. Instead, you will have balanced income streams to mitigate risk.
While your old blogs can earn you income for years down the line, it's still a good idea to keep generating fresh content. This helps you attract new readers or followers while also maintaining your loyal ones (who don't want to see the same stuff over and over).
The goal is to make people want to come back to your blog. You want them to trust you enough to buy a course or affiliated product that you recommended.
Ask readers what they want to read more of or what questions they have. Conduct your own research on what's trending for fresh ideas. Include actionable tips that they can use right away. And lastly, only promote and sell products that you personally believe in.
Michelle Schroeder-Gardner is the founder of Making Sense of Cents, where she helps readers make smart decisions about how to earn, save, spend and invest. She paid off nearly $40,000 in student loan debt in just seven months and now travels full-time with her family on sailboat. Follow her on Instagram, Facebook and Pinterest.
Don't miss:
See the original post:
- Bitcoin Halving: A History of Economics Shift & Financial Independence - Crypto Times - April 20th, 2024 [April 20th, 2024]
- Your Excuses Will Never Help You Build Wealth - DataDrivenInvestor - April 14th, 2024 [April 14th, 2024]
- Financial expert comments on Brits methods of obtaining financial freedom - IFA Magazine - April 14th, 2024 [April 14th, 2024]
- Women reveal why they chose financial security over love - Yahoo News UK - April 14th, 2024 [April 14th, 2024]
- This 48-year-old dad retired early to move to Panama with his family: 'This has been the greatest thing' - Fortune - March 29th, 2024 [March 29th, 2024]
- More than just housewives: Ministry encourages women to embrace leadership, financial independence - Sinar Daily - March 29th, 2024 [March 29th, 2024]
- Gender equality through Financial Independence (CSW68 Side Event). - Welcome to the United Nations - March 16th, 2024 [March 16th, 2024]
- Journal Club 03-15-24 - Passive Income MD - March 16th, 2024 [March 16th, 2024]
- How much money Americans need to earn to be 'financially independent' - CNBC - January 29th, 2024 [January 29th, 2024]
- What is Financial Independence, Retire Early (FIRE)? - Bankrate.com - January 29th, 2024 [January 29th, 2024]
- HUYNH: The Student Council endowment could ensure financial independence - University of Virginia The Cavalier Daily - January 29th, 2024 [January 29th, 2024]
- Crypto Sundae The Dog $SUNDAE: Your Path to Financial Independence - Medium - January 29th, 2024 [January 29th, 2024]
- Financial Independence through Crypto: Top 3 Coins That Could Transform Your Portfolio in 2024 - CryptoDaily - January 29th, 2024 [January 29th, 2024]
- Salary Success: Is $94000 the Magic Number for Financial Freedom? - Study Finds - January 29th, 2024 [January 29th, 2024]
- Early Retirement Is Just A Big Lie - Seeking Alpha - January 29th, 2024 [January 29th, 2024]
- 4 Strategies to Achieve Financial Independence in 2024 - Business Insider - January 4th, 2024 [January 4th, 2024]
- 3 Legged Stool of Retirement | investing.com - Investing.com Canada - January 4th, 2024 [January 4th, 2024]
- What is Coast FIRE? Should you pursue this instead of vanilla financial independence? | Mint - Mint - December 25th, 2023 [December 25th, 2023]
- Book Recommendations on Money, Investing, and Financial Independence - Business Insider - December 25th, 2023 [December 25th, 2023]
- How 12 years of tracking investments has been a life-changer - freefincal on YouTube - December 25th, 2023 [December 25th, 2023]
- Understanding the Path to Financial Independence in Retirement - TickerTV News - December 25th, 2023 [December 25th, 2023]
- Females On FIRE: 3 Diverse Women Share Their Journey To ... - Bankrate.com - November 30th, 2023 [November 30th, 2023]
- WA Parents Lead in Funding Adult Kids, Survey Shows - Source ONE News - November 30th, 2023 [November 30th, 2023]
- Saving, Investing, and Running Marathons: My 25-year Journey to ... - freefincal on YouTube - November 30th, 2023 [November 30th, 2023]
- The Clash Against The Magnificent Seven - Community Advocate - November 30th, 2023 [November 30th, 2023]
- What is the perfect age to retire? Here are the 5 crucial questions you need to answer now - AOL - November 30th, 2023 [November 30th, 2023]
- Italy Searches for Museum Leaders, With Nationalism in the Air - The New York Times - November 30th, 2023 [November 30th, 2023]
- In Africa, Gender Equity in Construction Shapes Tomorrow's Workforce - Autodesk Redshift - November 30th, 2023 [November 30th, 2023]
- How Lifestyle Inflation Is Keeping You In The Rat Race (Avoid To ... - New Trader U - November 30th, 2023 [November 30th, 2023]
- Small business ideas to start at university - Arizona Big Media - November 30th, 2023 [November 30th, 2023]
- Top 5 Investment Ideas for Beginners: A Comprehensive Guide - Goodreturns - November 30th, 2023 [November 30th, 2023]
- How Huawei Is Helping China Build Up Its Semiconductor ... - Bloomberg - November 30th, 2023 [November 30th, 2023]
- Patient experiences of being advised by a healthcare professional to ... - BioMed Central - November 30th, 2023 [November 30th, 2023]
- When You Should Consider Buying Even More Stocks | White Coat ... - The White Coat Investor - July 19th, 2023 [July 19th, 2023]
- Sanaipei Tande's insights on marriage, polygamy and financial ... - Nairobi News - July 19th, 2023 [July 19th, 2023]
- Real jobs for eager young people: The Heckscher Foundation ... - New York Daily News - July 19th, 2023 [July 19th, 2023]
- All about the Benjamins: Researchers decipher the secrets of ... - ND Newswire - July 19th, 2023 [July 19th, 2023]
- How To Become Rich With The Power Of Compounding - New Trader U - July 19th, 2023 [July 19th, 2023]
- Women Deliver 2023 | Together We All Lead - Procter & Gamble - July 19th, 2023 [July 19th, 2023]
- Acclaimed Temple psychologist's new book explores parenting adult ... - Temple University News - July 19th, 2023 [July 19th, 2023]
- Where Is Kate Chastain From 'Below Deck' Now? - We Got This Covered - July 19th, 2023 [July 19th, 2023]
- Programs that help NYC migrants achieve financial independence ... - New York Daily News - June 26th, 2023 [June 26th, 2023]
- ChatGPT gives 10 reasons why you should buy Bitcoin - Finbold - Finance in Bold - June 26th, 2023 [June 26th, 2023]
- Scottish independence reset undermined by confusion over SNP ... - Financial Times - June 26th, 2023 [June 26th, 2023]
- It's Never Too Late to Become a Millionaire - New Trader U - June 26th, 2023 [June 26th, 2023]
- Milford Foundation Partners With MoneyTime To Improve Financial ... - Scoop - June 26th, 2023 [June 26th, 2023]
- Bitcoin ETFs: What Are the Potential Implications for Crypto? - Captain Altcoin - June 26th, 2023 [June 26th, 2023]
- De-dollarization will be a priority talk at BRICS meeting Cryptopolitan - Cryptopolitan - June 26th, 2023 [June 26th, 2023]
- Gen Z viewers are more inclined towards 'Financial Independence Retire Early' concept: Rachana Ranade - Times of India - February 7th, 2023 [February 7th, 2023]
- FIRE Movement: What It Is And How It Works - NerdWallet - January 31st, 2023 [January 31st, 2023]
- FIRE: Financial Independence, Retire Early Forbes Advisor - January 31st, 2023 [January 31st, 2023]
- Priyanka Chopra Jonas' idea of financial independence is inspirational and how! - Zoom TV - January 27th, 2023 [January 27th, 2023]
- Independence Realty Trust, Inc.'s (NYSE:IRT) Stock Has Seen Strong Momentum: Does That Call For Deeper Study Of Its Financial Prospects? - Simply Wall... - January 27th, 2023 [January 27th, 2023]
- What Is Financial Independence? Forbes Advisor UK - January 19th, 2023 [January 19th, 2023]
- The FIRE Movement: Financial Independence; Retire Early | Britannica Money - January 19th, 2023 [January 19th, 2023]
- Home | NextAdvisor with TIME - January 6th, 2023 [January 6th, 2023]
- Why Financial Independence with Children is Challenging. - December 28th, 2022 [December 28th, 2022]
- 8 Levels Of Financial Freedom - Forbes - December 23rd, 2022 [December 23rd, 2022]
- Independence Contract Drilling, Inc. Reports Unaudited Financial ... - November 25th, 2022 [November 25th, 2022]
- How Much Money You Need to Retire Early in All 50 States - NextAdvisor - November 25th, 2022 [November 25th, 2022]
- Funding | The Official Website of The Duke & Duchess of Sussex - October 23rd, 2022 [October 23rd, 2022]
- What the Future Voices of Personal Finance All Have in Common - NextAdvisor - October 19th, 2022 [October 19th, 2022]
- How this 41-year-old went from 'living on credit cards' to retiring early with $3 million in California - CNBC - October 19th, 2022 [October 19th, 2022]
- Insights on What Really Matters to Participants - PLANADVISER - October 19th, 2022 [October 19th, 2022]
- On the road to financial independence - The News International - October 19th, 2022 [October 19th, 2022]
- Womens center announces expansion to address domestic violence throughout the region - Houston Public Media - October 19th, 2022 [October 19th, 2022]
- PSLF Waiver Application Deadline - The White Coat Investor - October 19th, 2022 [October 19th, 2022]
- Fairfax Financial and Independence Pet Group Receive All Regulatory Approvals To Complete Sale of Global Pet Insurance Operations - GlobeNewswire - October 19th, 2022 [October 19th, 2022]
- Sustainable Bitcoin Miner CleanSpark Welcomes Investors and Analysts to its Mining Campuses in Atlanta - GuruFocus.com - October 19th, 2022 [October 19th, 2022]
- Deep Well Project to host open house for new financial stability initiative - WSAV-TV - October 19th, 2022 [October 19th, 2022]
- IIM Grad Quits Job to Help Over 1000 Women in Bihar Scale Their Small Businesses - The Better India - October 19th, 2022 [October 19th, 2022]
- Harry's Memoir Will Be 'Quite Revealing' 'If We Ever See It'Jeffrey Archer - Newsweek - October 19th, 2022 [October 19th, 2022]
- Where Harold Weilbrenner and Janice Weiner stand on issues in the Senate District 45 race - Iowa City Press-Citizen - October 19th, 2022 [October 19th, 2022]
- Moliy Is Swimming Against the Tide of Mainstream Afropopand Succeeding - OkayAfrica - October 19th, 2022 [October 19th, 2022]
- From Chaos to Success: The Mike Koshatko Story - Digital Journal - October 19th, 2022 [October 19th, 2022]
- SEC Warns Auditors to Take Their Role and Independence Seriously - JD Supra - October 19th, 2022 [October 19th, 2022]
- Suze Orman Hates the FIRE Movement. Here's Why - The Motley Fool - October 13th, 2022 [October 13th, 2022]
- 59% Of Working Women Rely On Patriarchs To Take Financial Decisions - HerZindagi English - October 13th, 2022 [October 13th, 2022]
- Unprecedented collaboration launched to take on the underrepresentation of women in financial advice - Yahoo Finance - October 13th, 2022 [October 13th, 2022]
- 37-year-old millionaire reacts to couple who retired early with $2.2 million in Portugal: It's 'like cheating' - CNBC - October 13th, 2022 [October 13th, 2022]