Journalism Matters in the fight against ‘fake news’ – Bromsgrove Standard

THIS week marks the Journalism Matters campaign for 2021,a week-long drive aimed at highlighting the importance of trusted reporting more important than ever during the past 20 months.

Asurvey released today (Tuesday)byNewsworksreveals theUKs news brands are playing a vital role in informing and educating the population about the threat posed by human caused climate change.

The research, conducted byOnePoll, revealsmore thantwo thirds of the UK are relying on news brands to inform them about climate change.Nearly eight in10said the established media news brands, radio and TV weredriving awareness of climate change, well ahead of environmentalorganisations, government and social media.

Infactmore thanhalf of the UK public agreethere is a worrying amount of misinformation about climate change on social media,with69per centsayingthey looked to UK news brands to tackle this misleading information.

Jo Allan,chiefexecutive atNewsworks, said: With rigorous, professional and science-based journalism, the UKs established media brands are leading the fight against the misinformation and fake news that cloud the debate.

News brands have a unique relationship of trust with their consumers and thats vital in helping to cut through the noise and create a reliable voice in this most important of discussions.

News Media Association chief executive Owen Meredith, said: News media is the perfect platform for the robust public debate and scrutiny required to find innovative solutions to the immense challenges that the climate crisis presents.

Combating fake news and misinformation is the biggest challenge we face as journalists on a daily basis to separate the facts from fiction.

Times have changedand we know you get your news in a variety of ways from our family of titles, from a quick skimon your phoneandclicking on a link on social media to reading oure-edition or the paper itself.

But our commitment to trusted, local news, delivered withoutbias and telling the stories in your community has not and will not change.

As the towns and cities we are proud to serve along with the rest of the country continues to emerge from the worst of the pandemic, delivering you the news has never been more important.

We want to be where you want to be so we can deliver you the latest and most pressing news from across our areaas a trusted local source of information in an increasingly uncertain world.

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Journalism Matters in the fight against 'fake news' - Bromsgrove Standard