(Image by Stefan Wiegand from Pixabay )
Dr Martens boots are trusted. Their owners know these iconic boots with their yellow stitching and opaque soles will always be comfortable, enduring and stylish. Having gone through an initial public offering (IPO) in 2021, and with market expansion plans, the IT at Dr Martens needed to be as trusted as the boots being crafted by the shoemakers. A cloud strategy, with managed service provision to keep the cybersecurity and data retention tightly laced, is keeping Dr Martens in step.
Dr Martens was listed on the London Stock Exchange in early 2021 following seven years of ownership by private equity business Permira. Under Permira, Dr Martens moved from being a business where manufacturing thinking led the organization, to a global brand with a CEO from the fashion industry.
The lessons and strategies of the Permira years remain in place and are directing the next steps in the technology direction. Dan Morgan, Global Head of Cloud & Infrastructure, says of the initial public offering (IPO):
That brings with it a host of responsibilities and requirements, particularly in cybersecurity. We have 158 stores in 60 countries and in 2021 revenue was 908 million.
Those responsibilities have led to IT expanding as a department and in importance to the bootmaker, Morgan says:
There are now as many people in IT as there were in the entire company when IT started 18 years ago. There are 4000 employees in total and 270 people in IT.
Way back when, we were a small manufacturing business with one factory and one office hanging off the back of that factory. Now we are a global retail business. So technology is only going to become more and more important.
Originally a family-owned business, Griggs, the founders launched the iconic Dr Martens boot in 1960 and ever since it has been an fashion item for punks and dependable footwear for trades people. The family sold a majority stake to Permira in 2014, who invested in the firm's global retail outlets and online stores, the latter increasing sales during the pandemic. All of this has led to the technology estate and, in particular, security of customer details being a high priority.
The expansion of a network of physical and online stores led to Dr Martens investing in its technology estate and moving the role of technology to the center of the business. As Morgan says:
Because we are on an ambitious growth plan, then we needed a scalable stack and an operating model that would grow with the business.
Inevitably that scalable stack is enterprise cloud computing based, and Morgan's team was mid-way through the modernization programme when he shared his story with diginomica. He says:
We have got a lot of legacy applications in the estate and a lot of bespoke applications that are not necessarily architected in the most modern fashion. As part of our growth curve over the next couple of years, we plan to modernize the application and infrastructure of the organization. We want to reduce our on-premise computing and move to software-as-a-service (SaaS).
The core of the business is now on Microsoft Azure. Morgan says:
The foundations are in place in our Azure estate, and we want to make sure that we are set up in the right way for the years to come. Once that is done, we can then look at enhancing the services piece, so in terms of the migration to the cloud, what we don't want to do is an old-fashioned move of taking our virtual machines out of VMware and popping them into Azure.
Like many companies, we are moving to a more Agile-based approach with product teams. In my team, we are doing a lot of work on the fundamentals of DevOps with the creation of a framework. The secure framework means that the product teams can work within it and be as self-sufficient as possible, and that way they can move quicker, and there is less hand off.
This move to product teams and DevOps is titled Technology Remastered, which Morgan says is a nod towards Dr Martens' historical connection to the music business. The online arm of the business has been the first to adopt DevOps, and Dr Martens has created a test-and-learn approach so that each following area of the business learns from the steps taken by others.
Business growth also increases the likelihood of threats to an organization, something Morgan is tackling as part of the infrastructure modernization at Dr Martens, he says:
We are not immune from cybersecurity threats; we are a world-famous brand; on the upside, people think our brand image is very positive, but we have to plan for the worst. We can't just think no one will attack us because they like our boots. In addition, we have always had our own stores, so we have always held PII data and the growth we are expecting in direct to consumer, that unavoidably increases the amount of data that we are storing.
In addition, as a PLC, there is an increased level of governance:
Once we floated, there was a whole host of extra audit requirements, and it is vital that we are doing the right thing. The secret sauce that makes Dr Martens boots Dr Martens, for example. So there are certain things that are just good governance, and we have to make sure we have all of those nailed down.
Morgan says Dr Martens needed a backup system that would scale to the increasing levels of enterprise cloud computing and business growth but also work with the existing legacy estate. As a result, Dr Martens has chosen a managed services data backup strategy in partnership with 11:11 Systems.
As a managed service, Dr. Martens uses the 11:11 Cloud Backup for Veeam Cloud Connect and the Microsoft 365 backup offering. These provide data protection and retention capabilities for the 4,000 Exchange, SharePoint Online, and OneDrive global users at Dr Martens. Morgan added the Microsoft 365 tool to the service as Microsofts own backup abilities are too short term for the business. He says:
Microsoft works well for general keeping the mailbox alive but typically the Microsoft retention is short term - 30/90 days. We wanted and have permanent storage and retention which is end-to-end encrypted and the benefit to us is that the typical length of time from compromise to discovery is 140 days. So we have that longer term security and as a PLC it is emently likely we will have to go back and get emails from contracts for example.
In addition Morgan was looking for increased cybersecurity protection, he says:
The air gap storage protects against ransomware, which is a big concern.The air gap is only accessible by 11:11 Systems staff, so the inside threat is covered too.
On managed services, Morgan says:
It is a simple per-user cost basis, so it scales as the business grows. One thing for me was that every vendor talks of a single pane of glass; we wanted to make the management of this stuff as light as possible. I don't want my guys sitting there looking at backup logs and consoles; we needed something that just works. You spend a lot of time managing backups hoping that you will never use it, so the as-a-service model works a treat. For me, it is looking at how the IT team is focused on adding value.
And does Morgan wear Dr Martens? He says:
I've got five pairs.
Originally posted here:
Dr Martens steps towards the cloud - Diginomica
- ISSCC 2024: Inside AMD's Zen 4cThe Area-Optimized Cloud Computing Core - News - All About Circuits - February 26th, 2024 [February 26th, 2024]
- Huawei Cloud: Infrastructure of Choice for AI with 10 Systematic Innovations Unveiled in MWC Barcelona 2024 - Morningstar - February 26th, 2024 [February 26th, 2024]
- Cybersecurity fears drive a return to on-premise infrastructure from cloud computing - Help Net Security - February 26th, 2024 [February 26th, 2024]
- Cybersecurity fears drive a return to on-premise infrastructure from cloud computing - HealthLeaders Media - February 26th, 2024 [February 26th, 2024]
- Huawei Cloud: Infrastructure of Choice for AI with 10 Systematic Innovations Unveiled in MWC Barcelona 2024 - PR Newswire - February 26th, 2024 [February 26th, 2024]
- South Korea Boosts Cloud Computing with $91.5 Million Investment to Propel AI and SaaS Innovation - BNN Breaking - February 26th, 2024 [February 26th, 2024]
- Science ministry to invest 121.9 bln won in cloud computing industry - Yonhap News Agency - February 26th, 2024 [February 26th, 2024]
- Why Microsoft is spending billions on AI and cloud computing in Europe - ITPro - February 26th, 2024 [February 26th, 2024]
- Universities Migrate Research Computing to the Cloud - EdTech Magazine: Focus on K-12 - February 26th, 2024 [February 26th, 2024]
- Top Cloud Computing Skills You Need to Know in 2024 - Simplilearn - February 26th, 2024 [February 26th, 2024]
- Best Cloud Tools of 2024: Unleash Maximum Productivity - Simplilearn - February 26th, 2024 [February 26th, 2024]
- Real-time Analytics News for the Week Ending February 24 - RTInsights - February 26th, 2024 [February 26th, 2024]
- Synadia Raises $25 Million Series B Funding to Meet Massive Demand for Multi-cloud and Edge Computing Driven by AI - PR Newswire - February 26th, 2024 [February 26th, 2024]
- CEO Outlook 2024: 20 Solution Providers On The Cloud Moment - CRN - February 26th, 2024 [February 26th, 2024]
- DigitalOcean beats expectations under the helm of new CEO Paddy Srinivasan - SiliconANGLE News - February 26th, 2024 [February 26th, 2024]
- Securing Kubernetes in a Cloud Native World - The New Stack - February 26th, 2024 [February 26th, 2024]
- How to Build a Chat Interface using Gradio & Vultr Cloud GPU SitePoint - SitePoint - February 26th, 2024 [February 26th, 2024]
- Microsoft to invest $2.1bn in cloud and AI infrastructure in Spain - DatacenterDynamics - February 26th, 2024 [February 26th, 2024]
- Stannah looks to enterprise cloud software to lift IT systems - ComputerWeekly.com - February 26th, 2024 [February 26th, 2024]
- AI vendor finds opportunity amid AI computing problem - TechTarget - February 26th, 2024 [February 26th, 2024]
- Nvidia Worth More Than Alphabet, Amazon - 24/7 Wall St. - February 26th, 2024 [February 26th, 2024]
- VIB spearheads banking innovation with deployment of Temenos Banking Platform on AWS cloud - VnExpress International - February 26th, 2024 [February 26th, 2024]
- Why These 7 Cloud Computing Stocks Should be on Your Radar in 2024 - InvestorPlace - December 25th, 2023 [December 25th, 2023]
- IBM to Buy Software AG's Cloud Computing and AI Assets for $2.3BN - Investopedia - December 25th, 2023 [December 25th, 2023]
- Pass the AWS Certified Cloud Practitioner Certification in One Week - Medium - December 25th, 2023 [December 25th, 2023]
- 3 Cloud Computing Stocks You'll Regret Not Buying Soon: December Edition - InvestorPlace - December 25th, 2023 [December 25th, 2023]
- Cloud Computing Market Predicted to Hit US$1,266.4 Billion by 2028 - TechiExpert.com - December 25th, 2023 [December 25th, 2023]
- AWS chief Adam Selipsky talks generative AI, Amazon's investment in Anthropic and cloud cost-cutting - Omaha World-Herald - December 25th, 2023 [December 25th, 2023]
- Mangata Networks and Microsoft Partner on AI-enabled Edge Cloud Connectivity - AiThority - December 25th, 2023 [December 25th, 2023]
- Democratization of Cloud vs AI: A Case Study - Medium - December 25th, 2023 [December 25th, 2023]
- 5 Drivers Behind the Growth of the GPU Cloud Computing Market - Visual Capitalist - December 25th, 2023 [December 25th, 2023]
- Report: AWS to reorganize sales teams amid slowing cloud revenue growth - SiliconANGLE News - December 25th, 2023 [December 25th, 2023]
- Don't underestimate vulnerabilities in the cloud. Adopt hybrid to stay protected - Best Enterprise Data Storage Software ... - Solutions Review - December 25th, 2023 [December 25th, 2023]
- Innovations, disruptions, transformations expected in 2024 Intelligent CIO Middle East - Intelligent CIO - December 25th, 2023 [December 25th, 2023]
- IBM makes $2B+ deal to add more AI, cloud computing solutions - WRAL TechWire - December 25th, 2023 [December 25th, 2023]
- How to Select the Right Industry Cloud for Your Business - How to Select the Right Industry Cloud for Your Business - InformationWeek - December 25th, 2023 [December 25th, 2023]
- Cloud Computing Market Set to Reach US$1,266.4 Billion by 2028 - Analytics Insight - December 25th, 2023 [December 25th, 2023]
- Cisco to Acquire Isovalent to Secure Cloud-Native Networking - Channel E2E - December 25th, 2023 [December 25th, 2023]
- Cloud-native applications: Unlocking the potential of scalability and agility - ETCIO - December 25th, 2023 [December 25th, 2023]
- Year-in-Review: 2023 Was a Turning Point for Microservices - The New Stack - December 25th, 2023 [December 25th, 2023]
- If AI is the future, radiology needs to look to the cloud - Health Imaging - December 25th, 2023 [December 25th, 2023]
- AI and Cloud: The Proving Ground for Regulatory Resilience in 2024 - Finextra - December 25th, 2023 [December 25th, 2023]
- Cognata Redefines Sensor Suite Selection Processes Through Digital Twin-based Sensor Simulation and Cloud ... - PR Newswire - December 25th, 2023 [December 25th, 2023]
- Microsoft and Amazon the focus of cloud computing probe - Proactive Investors USA - October 5th, 2023 [October 5th, 2023]
- Cloud cover benefits of being on the cloud - The Actuary - October 5th, 2023 [October 5th, 2023]
- AI, Cloud Computing among 36 FREE Online Courses Now ... - Philippine Information Agency - October 5th, 2023 [October 5th, 2023]
- Amazon Web Services isn't trying to win the A.I. race. It wants to own the road. - Slate - July 31st, 2023 [July 31st, 2023]
- The Machines Behind the FinOps Curtain: Operationalizing Your Strategy with AI - ITPro Today - July 31st, 2023 [July 31st, 2023]
- Strengthening security in a multi-SaaS cloud environment - TechCrunch - July 31st, 2023 [July 31st, 2023]
- Oracle Introduces First Cloud Native Secure Cloud Computing ... - PR Newswire - July 31st, 2023 [July 31st, 2023]
- The Power of Cloud Computing: How it's Transforming Database ... - Fagen wasanni - July 31st, 2023 [July 31st, 2023]
- From Headquarters to the Edge: The Future of Cloud in the Defense ... - MeriTalk - July 31st, 2023 [July 31st, 2023]
- 6 Cloud Computing Companies Navigating the Digital Storm in 2023 - GovCon Wire - July 31st, 2023 [July 31st, 2023]
- Government Cloud Computing Market Size, Status and Business ... - University City Review - July 31st, 2023 [July 31st, 2023]
- Cloud Computing in Education Market Forecast, 2023-2029: The ... - University City Review - July 31st, 2023 [July 31st, 2023]
- Global Cloud Computing IaaS In Life Science Market Size and ... - University City Review - July 31st, 2023 [July 31st, 2023]
- What is the Relationship Between IoT and Cloud Computing? - Analytics Insight - July 31st, 2023 [July 31st, 2023]
- How Data Center Interconnect Platforms are Shaping the Future of ... - Fagen wasanni - July 31st, 2023 [July 31st, 2023]
- Revolutionizing IoT: How 5G and Cloud Computing are ... - Fagen wasanni - July 31st, 2023 [July 31st, 2023]
- The Future of Cloud Computing: Database as a Service (DBaaS) in ... - Fagen wasanni - July 31st, 2023 [July 31st, 2023]
- Overcoming Data Privacy Challenges in the European Cloud ... - Fagen wasanni - July 31st, 2023 [July 31st, 2023]
- The Future of Telemedicine in India: How Cloud Computing is ... - Fagen wasanni - July 31st, 2023 [July 31st, 2023]
- Multi-Cloud and Hybrid Cloud: What is the Difference? - Analytics Insight - July 31st, 2023 [July 31st, 2023]
- A New Era of Data Management: The Growing Importance of Global ... - Fagen wasanni - July 31st, 2023 [July 31st, 2023]
- From niche to necessity: GFT's vision for cloud computing ... - Business Leader - July 31st, 2023 [July 31st, 2023]
- ERP, Cloud Computing And Digital Transformation - CIOReview - July 31st, 2023 [July 31st, 2023]
- UMD Smith Offers New January Start Date for MS in Information ... - Newswise - July 31st, 2023 [July 31st, 2023]
- The Impact of Global White-box Server Adoption on Cloud ... - Fagen wasanni - July 31st, 2023 [July 31st, 2023]
- Global Application Transformation: Unlocking the Potential of Cloud ... - Fagen wasanni - July 31st, 2023 [July 31st, 2023]
- BFSI Sector and Asia-Pacific Spearhead the Rapid Growth of Cloud ... - GlobeNewswire - July 31st, 2023 [July 31st, 2023]
- Amazon is investing another $7.8B in Ohio-based cloud computing operations, state leaders say - The Associated Press - June 28th, 2023 [June 28th, 2023]
- Google Cloud Platform: Everything you need to know about Google's suite of cloud computing services - Android Police - June 28th, 2023 [June 28th, 2023]
- Amazon is investing another $7.8B in Ohio-based cloud computing ... - Wilmington News Journal, OH - June 28th, 2023 [June 28th, 2023]
- 11 Key Executives in the Cloud Computing Industry in 2023 - Executive Gov - June 28th, 2023 [June 28th, 2023]
- 10 Multi-Cloud Myths Debunked: Exposing the Facts - TechFunnel - June 28th, 2023 [June 28th, 2023]
- How MTN and Microsoft will transform business operations with ... - TheCable - June 28th, 2023 [June 28th, 2023]
- The Power of Cloud Computing: Revolutionizing Business and IT ... - Tech Critter - June 28th, 2023 [June 28th, 2023]
- FTC Collecting Comments On Cloud Computing, CCIA Offers Input ... - Computer and Communications Industry Association - June 28th, 2023 [June 28th, 2023]
- How AI and Cloud Computing Are Revolutionizing the Insurance ... - Techopedia - June 28th, 2023 [June 28th, 2023]
- HPE Discover final analysis: Navigating the cloud computing ... - SiliconANGLE News - June 28th, 2023 [June 28th, 2023]