Lowe’s Teams Up with Lionel Messi, Inter Miami CF and CONMEBOL Copa Amrica 2024 USA to Win Over Ftbol … – Inter Miami CF

To capture the hearts and minds of consumers through a shared love for ftbol, Lowes is delivering a hat trick for ftbol fans. Lowes is partnering with the best ftbol player in the world, Lionel Messi, Major League Soccer Club Inter Miami CF and the upcoming CONMEBOL Copa Amrica 2024 USA.

Through a multiyear agreement, Messi also becomes a member of Lowes Home Team, making him the first ftbol player to join the lineup of top NFL and NBA athletes who have helped improve communities around the country since 2020.

Lionel Messi is the GOAT of the assist, said Jen Wilson, Lowe's senior vice president of enterprise brand and marketing. Partnering with him is the perfect reflection of Lowes shared passion for assisting our customers, whether for their business or home.

To kick off his first season, Lowes and Messi will assist Lowes loyalty customers with extra perks. Starting today, all loyalty members will receive 100 points to get them closer to their next reward through Lowes new loyalty program for homeowners, MyLowes Rewards, and Lowes MVPs Pro Rewards for Pros. MyLowes Rewards members must claim points on their account dashboard by May 18.*

Ftbol, much like home improvement, is all about teamwork and the assistance between people, Messi said. I am happy to partner with Lowes, a brand that understands the importance of collaboration and helping people succeed.

Inter Miami has quickly become the focal point of ftbol in North America. The new partnership between Lowes and Inter Miami will drive engagement with ftbol fans with signage and in-stadium activations, community programming, ticket hospitality, player appearances at Lowes locations throughout the Miami market and more.

Inter Miami has worked towards becoming a global reference point of ftbol, so that when people think of ftbol, they think of Inter Miami, said Inter Miami CF Chief Business Officer, Xavier Asensi. Our partnership with Lowes is another proof point of attaining this ambition. We are excited to partner with Lowes, an organization that matches our goal to continue to set the benchmark for the sport and deliver for our ftbol family.

Lowes will also team up with CONMEBOL Copa Amrica 2024 USA, which returns to the United States with Argentina defending its crown beginning June 20. Lowes has a series of exciting initiatives to celebrate the magic of Messi:

To celebrate ftbols rich culture and community, we wanted to partner with an athlete and ftbol affiliations that resonate deeply with our customers, said Gerardo Soto, Lowe's vice president of brand marketing and sports partnerships. These new partnerships provide an opportunity to build trust and credibility with a broader customer base through the athletes and sporting events that matter to them.

The partnerships add to Lowes existing collaboration with Charlotte FC, Lowes hometown Major League Soccer club. As the Official Home Improvement Partner of Inter Miami CF and CONMEBOL Copa Amrica 2024 USA, Lowes will enhance the ftbol experience for fans while bringing them closer to the excitement of Messi's gameplay.

For more information about Lowes partnerships and upcoming ftbol initiatives, visit Lowes.com/hometeam.

* Loyalty Programs subject to Terms & Conditions. Visit Lowes.com/Terms for details. Subject to change.

**All Bonus Points will expire on December 31, 2024, unless extended by Lowes. Reward Center items may vary. Visit Lowes.com/terms for full details.

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Lowe's Teams Up with Lionel Messi, Inter Miami CF and CONMEBOL Copa Amrica 2024 USA to Win Over Ftbol ... - Inter Miami CF