Nupec brings innovation and AI to pet food in Mexico – Petfood Industry

Adapted from a press release:

On July 21, 2022, Grupo Nutec held its event, Nutrimos CONCIENCIA, at the Quertaro Congress Center in central Mexico. The event name, which translates in English to Nurturing Consciousness, sought to raise awareness on how people make decisions, encouraging mindfulness in decision making. In this regard, the company stated its decisions rely on science and technological change.

The event focused on people talents and their integration within an inspiring business culture, including technology and artificial intelligence (AI), to achieve a successful future in business. Jrmie Larcher, CEO of Grupo Nutec, kicked off with a passionate talk about the importance of finding our goals in life and working toward them, both on a business and personal level.

At the event, four keynote speakers delivered compelling and engaging presentations. The event started with the talk Develop consciousness: A step toward fullness by Eduardo Garza, Ph.D. Afterward, Gonzalo Villar, who holds masters degree in animal nutrition, spoke about the future of food with a talk called Nutrition 4.0: How will new technologies change our way of doing nutrition?

The second half of the event started with the talk How will artificial intelligence change the operations of companies? by Dr. Ayesha Khanna, one of the most prominent women in technology in Asia. The cycle of presentations concluded with Felipe Gmez and his inspiring chat, When talent, attitude and passion come together.

As a finishing touch to a great day, attendees enjoyed a gala dinner accompanied by a mixology show, including live jazz music and mariachi. Without any doubt, it was an event that guests enjoyed and will remember for a long time, said the press release.

Grupo Nutec is market leader in Mexico of premium pet food products. The brand Nupec leads the domestic market in the veterinary channel and is the best-selling brand at online outlets like Amazon and Mercado Libre.

The company recently inaugurated a new facility, the innovation and research center Sanuren, in the state of Queretaro. The center focuses on palatability and digestibility trials and has the support of a wide network of scientists specialized in animal nutrition who work on site.

In Mexico, only a few pet food companies own research centers to run these types of trials. Such facilities provide the company a competitive advantage over other players and raise the confidence of the brand, as innovation is essential to pet food.

Accordingly, Nupec announced at its event the launch of 16 new products for dogs and cats in the second half of 2022.

Ivn Franco is the founder of Triplethree International and has collaborated on hundreds of research projects for several consumer goods industries. He was granted the Global Consultant of the Year award by Euromonitor International and authored the book 17 Market Strategies for Growth (in Spanish).

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Nupec brings innovation and AI to pet food in Mexico - Petfood Industry