Monthly Archives: August 2022

Digitally literate workers can hit the ground running with new digital tools, putting their skills to use in more creative ways and using these tools to streamline operations. But how can an organization improve its workers digital literacy? It needs to developa digital transformation strategy that helps employees stay ahead of the game.

By 2026, the digital process automation market is expectedto be up 106%from where it was in 2020. This statechoes othersthat highlight the rapid automation growth happening throughout a wide range of industries.

Experts believe this automation will soon lead to the creation ofmillions of jobs, which is great news for both employers and workers: With automation in place, employees can free upas much as halfof the time they spend on manual tasks. This not only lets workers focus on more important strategic goals, but alsoreduces costsand minimizes risks.

In all, automation should be a net gain for both businesses and employees. But with76% of workers saying they feel unprepared for the future of work, companies could face difficulty implementing and maintaining automation in the workplace. To take full advantage of the possibilities of automation, they need to be ready to bridge this digital literacy gap.

Why Digital LiteracyShould Be Part of Your Digital Transformation Strategy

Digital literacyis not universal, especially when it comes toolder employees and members of historically oppressed demographics.

In some ways, moving to a more automated work environment eases this problem by codifying business processes to ensure they can be successfully maintained and improved, regardless of the digital literacy of employees. However, this can also be something of a double-edged sword. The more people rely on automation to perform tasks, the less likely theyll be to learn the skills necessary to become digitally literate.

While this might not sound like a big deal (after all, if the end result is the same, does it really matter if automation is picking up the digital slack?), the truth is that a lack of digital literacy will harm a companys ability to compete in the long term.

Digitally literate workers can hit the ground running with new digital tools, putting their skills to use in more creative ways. They can also figure out how to best use these tools to further streamline operations when it comes to both business processes and the work it takes to execute them. Plus, the more digitally adept a company is, the more likely it is to attract younger digitally native talent that possesses the digital skills necessary to help it compete in the future.

4 Ways to Improve Digital Literacy in Your Workforce

Of course, it isnt enough to just recognize the need to improve digital literacy in your workforce. You need to develop a digital transformation strategy that makes it possible for your employees to not just keep up, but to stay ahead of the game.

Think about what can be automated to free up resources, but keep in mind that not everything is right for it. Prioritize opportunities that will offer the biggest bang for your buck while you keep a focus on security, access level permissions, and compliance.

Automation has the potential to transform your business into a leaner, meaner, more modern company. However, it is crucial to make sure your employees are also brought along for the ride. Otherwise, you could be setting yourself up for failure in the long term.

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How to Create Digitally Literate Employees in a World of Expanding Automation - CEOWORLD magazine

DUBLIN--(BUSINESS WIRE)--The "Automated Parking System Market Forecast to 2028 - COVID-19 Impact and Global Analysis" report has been added to ResearchAndMarkets.com's offering.

The global automated parking system market is expected to grow from US$ 1,411.59 million in 2021 to US$ 3,543.77 million by 2028; it is estimated to grow at a CAGR of 14.1% from 2021 to 2028.

The need for automated parking systems has increased significantly in the past a few years owing to the increasing number of vehicles and consequently growing demand for sustainable parking solutions. According to the World Economic Forum, the number of cars in the world is estimated reach 2 billion mark by 2040.

Industry experts anticipate most of this growth to happen in emerging markets such as China and India, owing to the rapid increase in population. With the surge in number of vehicles, people are facing issues such as traffic congestion and parking space insufficiency. Fully automated parking systems are capable of parking and retrieving a car automatically. In July 2021, Westfalia Technologies, Inc. (Westfalia) announced the launch of Westfalia Parking App, an all-in-one consumer parking solution that will improve efficiency, safety, and convenience in parking garages across the world, including US, UAE, and Denmark.

Reasons to Buy

Market Dynamics

Market Drivers

Market Restraints

Market Opportunities

Key Topics Covered:

1. Introduction

2. Key Takeaways

3. Research Methodology

4. Automated Parking System Market Landscape

5. Automated Parking System Market - Key Market Dynamics

6. Automated Parking System Market - Global Analysis

7. Automated Parking System Market Analysis - By Component

8. Automated Parking System Market - By Automation Level

9. Automated Parking System Market - By Platform

10. Automated Parking System Market - By End-User

11. Automated Parking System Market - Geographic Analysis

12. Impact of COVID-19 Pandemic

13. Automated Parking System Market-Industry Landscape

14. Company Profiles

15. Appendix

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/fx0vx3

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Global Automated Parking System Market Report 2022: Increasing Number of Vehicles and Consequently Growing Demand for Sustainable Parking Solutions...

When done in an intelligent way, business process automation allows companies to achieve up to 400% ROI. In order to unlock all the benefits of BPA, you have to move step by step, automating your routines gradually and keeping track of your performance as well.

Thats why in this article, we suggest reviewing some simple yet effective ways to automate core business processes using intuitive and affordable tools.

With the abundance of all-in-one marketing automation software that is on the market, marketing is one of the easiest areas to automate business. You can optimize and streamline numerous tasks in your work plan, including content marketing, mailing, lead generation, customer support, and other laborious processes.

Automated tools save time and effort for marketers, allowing them to plan, track, perform, suggest, validate and repeat marketing campaigns in an instant.

Applications to choose from:

Trick! Prioritize. Choose the marketing direction that takes you the most time and effort and automate it first.

These are the core activities of B2C companies and simultaneously, the sources of the most routine and repetitive tasks. Using specialized sales automation software, you can save a lot of time, protecting the business from crucial mistakes, and making winning data-driven decisions.

Applications to choose from:

Trick! Rely on AI. The sales, procurement, and supply chain management processes generate a lot of real-time data you have to take into account and analyze. So, place the highest bet on the apps powered by artificial intelligence in order to manage your data in a more effective manner.

Your customer support is the top business process to automate and reduce operational costs. According to statistics, 86% of customers have to either turn to customer support several times, or repeat their questions to multiple agents to get an answer. Eliminating time and effort waste with the help of AI can be a better strategy.

Applications to choose from:

Trick! Embed conversational AI technologies. Conversational AI is one of the most impactful tech trends, according to Gartner. Thus, it makes sense to embed it as soon as possible, and encourage your customers to interact with your brand using both voice and text.

Finances are the business processes where the most mistakes are made. So, when automating them, it is necessary to ensure real-time data gathering and integrations to always have a complete, and most importantly, accurate picture.

Applications to choose from:

Trick! Extract the insights. Reporting alone isnt enough to grow your business even with the help of automation. While automating finances actually saves a lot of time and allows your staff to avoid costly mistakes, gathering data-driven insights from the reports is even more valuable, so make sure to do it. Microsoft Power BI, for example, is perfectly tailored for any insights extraction.

Managing projects manually can be overwhelming, and most of the tasks still need human control and participation. However, the applications below can help project managers relieve some headaches, by adding transparency and automating their routine work.

Applications to choose from:

Trick! Choose wisely. Not all project management tools are equally effective. While being powered by the same idea, Jira, for instance, is better for large projects, while Trello can even be tailored to personal task management. In contrast, Tracklify is an absolutely free tool which is an essential advantage for growing businesses. So, test some of them to find the one that better suits your project and is more intuitive for your team.

While team collaboration is more about personal interaction, there are still some tasks that can be automated with the help of the tools listed below:

Trick! Integrate a team collaboration app with a project management app. These tools create a perfect combination for ensuring that your team is always updated and can instantly discuss an issue allowing you to stay on the same page.

Not all business processes can be automated. There are still tasks that require a personal touch and human creativity. But as for the routine issues that mostly waste the time of you and your team, automating them is a direct way to increase productivity and avoid critical mistakes. Choose business processes you need to automate foremost right now and proceed with the corresponding solution to do it as effectively as possible!

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6 Actionable Ways Of Using Automated Tools To Grow Your Business - HostReview.com

"MARKETING AUTOMATION SOFTWARE"

According to the projections put forth by Inkwood Research, the Global Marketing Automation Software Market is anticipated to register a CAGR of 10.23% in terms of revenue during the forecasting years of 2022-2030.

Browse 65 Market Data Tables and 53 Figures spread over 245 Pages, along with an in-depth TOC on the Global Marketing Automation Software Market Forecast 2022-2030.

VIEW TABLE OF CONTENT LINK-https://www.inkwoodresearch.com/reports/marketing-automation-software-market/#table-of-contents

Marketing automation software helps automate marketing operations. Moreover, it minimizes the number of repetitive tasks associated with conventional marketing processes, in addition to improving their overall efficiency. Marketing automation software also assists organizations in generating more revenue as well as a better ROI.

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Increasing Importance of Customer Experience to Propel Market Growth

Marketing automation software analyzes organization-wide marketing data on the basis of statistical alerts and facts in order to make investment-related decisions for marketing. The software also integrates resources for the provision of complete visibility of marketing efforts, related expenses, and over-the-period effectiveness. Organizations recognize the essence of customer orientation in online marketing, thus encouraging them to make substantial investments in marketing automation software. Furthermore, it has also become crucial for businesses to manage digital customer experience effectively to ensure retaining existing customers while attracting new crowds.

BFSI: Fastest-Growing Industry Vertical

Digitalization in baking and insurance is one of the key contributors to overall market growth. Given the digital times, the buyer is well-informed about services and products. Also, banking and other financial institutes like non-banking financial companies and insurance companies are among the major end-users of the marketing automation software.

In addition, the rising competition among financial institutes, increasing demand for better services, and low product differentiation drive the marketing automation software market in the banking and insurance industry. This is because marketing automation is a critical tool for financial institutes to evaluate the efficiency of marketing tasks and workflow, better their relationship with customers, and maximize their return on investment (ROI).

North America: Dominant Region in terms of Revenue Share

The surging demand for digital marketing, the rapid adoption of automation tools in the retail sector, and advancements in cloud computing propel market growth in North America. Also, the rising utilization of social media marketing, lead targeting techniques, search engine optimization (SEO), conversion rate optimization (CRO), etc., contribute to market growth.

The market has the presence of several global players. There is increasing prioritization of added functionalities, promotional activities, and competitive prices to differentiate among offerings. Such aspects boost market rivalry. Salesforce.com Inc, Sap SE, International Business Machines Corporation, Adobe Inc, Oracle Corporation, etc., are among the eminent companies in the market.

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Inkwood Research specializes in syndicated & customized research reports and consulting services. Market intelligence studies with relevant fact-based research are customized across industry verticals such as technology, automotive, chemicals, materials, healthcare, and energy, with an objective comprehension that acknowledges the business environments. Our geographical analysis comprises North & South America, CEE, CIS, Middle East, Europe, Asia, and Africa.

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GLOBAL ARTIFICIAL INTELLIGENCE (AI) IN THE MARKETING MARKET

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Media ContactCompany Name: Inkwood ResearchContact Person: Arvind IyerEmail: Send EmailPhone: 1-(857) 293-0150Country: United StatesWebsite: https://www.inkwoodresearch.com/

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Rising Importance of Customer Experience Integral to the Global Marketing Automation Software Market Grow - Benzinga

Its no secret that theres a worker shortage in the United States right now. As weve gone through and are trying to recover from the pandemic, some employees are returning to the office while others are staying at home or perhaps quitting.

Many factors play into this Great Resignation, but one thing you may not be considering is the use of automated hiring systems. Think Indeed, Zip Recruiter, or Monster. These platforms use algorithms and screening tools to sort and match job seekers with employers automatically but how effective are these platforms?

Noelle Chesley is an associate professor of sociology at UW-Milwaukee, and her research looks into the intersection of technology, work, and family. She explains how automated hiring systems can potentially contribute to the worker shortage.

Just as bias is introduced into hiring through humans, the use of human beings and human decision-makers, we also know we can build bias into automated systems, says Chelsey.

Chelsey elaborates that job hiring systems can match candidates to job ads, select individuals from applicant pools, and even rank candidates. In addition, the customized algorithms for these systems curates bias in these processes.

There's actually some research out there that has found that women are seeing certain types of job ads less than men... And you can imagine that if we're automatically filtering out women from even seeing a job ad, you know, that that's going to impact an organization's access to potentially qualified applicants," says Chelsey.

Chelsey clarifies that employers use a wide variety of systems and automation tools to seek out candidates. Due to this variety, it proves nearly impossible to see how theyre using it. However, researchers can understand the scale to which they are being utilized. With the number of organizations adopting these automated hiring processes, when biased or problematic algorithms are created, they spread across the economy instantly.

You might be someone who has a gap in your employment of more than six months. Something like 48% of employers are automatically filtering out those people from the applicant pool before a human will ever even look at them," says Chelsey.

Chelsey says public opinion research has proven that two-thirds of Americans find automated hiring processes unacceptable. However, there is a population that favors online applications to human interactions.

So, if a job seeker has had an experience with discrimination in the past, maybe with a human agent, some of those job seekers appear to want automation in that kind of a situation," she notes.

Chelsey advises those navigating the job market to learn how to utilize these systems to get applications through the algorithms. She suggests using the language written in the job posting in the application, as many organizations use filter systems that seek out that specific phrasing.

I think everybody, especially now with a pandemic, is having to learn how to present themselves more on video, how to be super succinct and clear in online communications, and all of those kinds of skills are going to translate across to some of the hiring tools that we're talking about, says Chelsey.

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How automated hiring systems could be contributing to the worker shortage - WUWM