Monthly Archives: April 2022

InvestmentPitch Media Video Discusses Sitka Gold’s Reported Intercepts of 62.0m of 1.21 g/t Gold Including 14.0m of 3.85 g/t Gold at its RC Gold…

Posted: April 29, 2022 at 3:52 pm

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VANCOUVER, British Columbia, April 27, 2022 (GLOBE NEWSWIRE) Sitka Gold (CSE:SIG) (FSE:1RF) (OTCQB:SITKF) announced assay results from the first diamond drill hole completed during the companys 2022 winter exploration program at its RC Gold Project in Yukon.

For more information, please view the InvestmentPitch Media video which provides additional information about this news and the company, with video comments by Don Penner, CEO of Sitka Gold. The video is available for viewing on InvestmentPitch and on YouTube. If these links are not enabled, please visit http://www.InvestmentPitch.com and enter Sitka in the search box.

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The RC Gold Project, a contiguous district-scale land package, consists of 376 square kilometre or 92,900 acres, located in the newly road accessible Clear Creek, Big Creek, and Sprague Creek districts in the heart of Yukons highly prospective Tombstone Gold Belt. It is strategically positioned mid-way between Victoria Golds Eagle Gold Mine, which is Yukons newest gold mine having reached commercial production in the summer of 2020, and Sabre Gold Mines Brewery Creek Gold Mine. The RC Gold Project land package comprises five underlying properties, namely, the RC, Bee Bop, Mahtin, Clear Creek, and Barney Ridge properties.

The winter drilling program focused in the area of the Blackjack Zone which was first intersected by Hole 21. The Blackjack Zone occurs within the Saddle West Zone where the Blackjack Fault obliquely intersects an east-west trending extensional corridor. This corridor is defined by abundant lamprophyre dykes and the gold-in-soil anomaly of greater than 100 parts per billion and greater than 500 parts per billion over an area of 2 kilometres by 500 metres between the Saddle West, Blackjack, Saddle and Eiger Zones.

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Four diamond drill holes, 22-022, 23, 24 and 25, were completed during the 2022 winter program for a total of 1,242.8 metres. Approximately 9,000 metres are planned to be drilled during the spring-summer program utilizing two drill rigs to carry out the remainder of a 10,000-metre drill contract.

Hole 22 was collared 100 metres to the southeast of Hole 21 and drilled along the same section at 320 degrees azimuth to test for both lateral and vertical continuity and to further understand the mineralization controls of the Blackjack Fault. Hole 21 previously intersected 220.1 metres of 1.17 g/t gold from surface that included 50.5 metres of 2.08 g/t gold.

In addition to the classic intrusion hosted mineralization consisting of sheeted veins within intrusive host rocks intersected in Hole 21, similar to Victoria Golds Eagle Gold Mine and Kinrosss Fort Knox Gold Mine, Hole 22 has demonstrated that significant mineralization occurs in the surrounding metasedimentary rocks similar to Banyan Golds AurMac Project.

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Hole 22 encountered several intervals of elevated gold values from surface to a depth of 364.6 metres. Gold assay highlights from Hole 22-022 include 273 metres of 0.52 g/t gold from 46 metres to 319 metres including 124.0 metres of 0.81 g/t gold from 193.0 metres, 62.0 metres of 1.21 g/t gold from 253.0 metres, 14.0 metres of 3.85 g/t gold from 253.0 metres, and 2.0 metres of 6.36 g/t gold from 313.0 metres.

The shares are trading at $0.11. For more information about this project and the companys other projects in the Yukon, Arizona, Nevada and Nunavut, please visit the companys website at http://www.SitkaGoldCorp.com, contact Donald Penner, President, at 778-212-1950 or by email at dpenner@SitkaGoldCorp.com, or Cor Coe, CEO, at 604-817-4753, or email ccoe@SitkaGoldCorp.com.

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Disclaimer

The information in this InvestmentPitch Media Ltd video is for the viewers information only. Sitka Gold has paid a fee not exceeding $2,000 in cash to have its current news release produced in video format. The corporate information is based on information that is publicly available. Any information provided by InvestmentPitch Media Ltd., through its media services is not to be construed as a recommendation or suggestion or offer to buy or sell securities but is provided solely as an informational media service. InvestmentPitch Media Ltd makes no warranties or undertakings as to the accuracy or completeness of this information. All due diligence should be done by the viewer or their financial advisor. Investing in securities is speculative and carries risk.

About InvestmentPitch Media

InvestmentPitch Media leverages the power of video, which together with its extensive distribution, positions a companys story ahead of the 1,000s of companies seeking awareness and funding from the financial community. The company specializes in producing short videos based on significant news releases, research reports and other content of interest to investors.

CONTACT: InvestmentPitch Media Barry Morgan, CFO bmorgan@investmentpitch.com

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InvestmentPitch Media Video Discusses Sitka Gold's Reported Intercepts of 62.0m of 1.21 g/t Gold Including 14.0m of 3.85 g/t Gold at its RC Gold...

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It Turns Out People Who Don’t Believe in Evolution Are Racist Jerks – Futurism

Posted: at 3:51 pm

People who think evolution is a bunch of hogwash are, per a new study, much more likely to be bigoted.

In a new interview with PsyPost, University of Massachusetts at Amherst researcher Stylianos Syropoulos discusses the implications of a new study his team published in theJournal of Personality and Social Psychology.

Syropoulos and his colleagues found that in the United States as well as in Eastern Europe and the Middle East that a low threshold of belief in the theory of evolution corresponded with higher prejudices both within ones own group as well as bigotry towards people of other creeds, races, and nationalities.

Our findings were consistent across cultural, religious, and national contexts, for majority and minority groups, and even towards groups that were fictional (i.e., created by the research team), Syropoulos told PsyPost.

The effect appear to be strong across the world.

In Israel, for instance, they foundthat people with a higher belief in evolution were more likely to support peace among Palestinians, Arabs and Jews. In Muslim countries, they demonstrated that belief in evolution was associated with less prejudice toward Christians and Jews, and in the 19 primarily Orthodox Christian Eastern European countries they analyzed, belief in evolution was correlated with less prejudice towards Jews, Muslims, and Roma people.

Syropoulos noted that the researchers findings are correlational, which means that they are not positing that disbelief in evolutioncauses prejudice, but rather that there is a correlation that previously had gone unexplored.

That said, Syropoulos added that the relationship between disbelief in evolution and greater rates of bigotry was consistent, and remained significant after adjusting for key psychological variables such as ideology or religiosity.

The finding is particularly poignant because, as the researchers noted in their statement about their study, Charles Darwins theory of evolution has in the past been used as a vehicle for racism via its foundational survival of the fittest and natural selection tenets.

There have been theoretical accounts that predict the opposite of what we found, Bernhard Leidner, an associate professor of psychology at UMass, said, so it was exciting for us to show that this actually is not the case, that the opposite is true and that belief in evolution seems to have pretty positive effects.

READ MORE:People who reject the theory of human evolution tend to have more bigoted attitudes [PsyPost]

More on evolution:Scientist Says There May Be a Species of Hobbit-Like Humanoids Hiding on an Island

More on jerks:Scientists Are Studying the Psychology of A**holes

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Evolution Or Revolution – Seeking Alpha

Posted: at 3:51 pm

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The world is evolving, and there are consequences. Of that you may rest assured. Inflation is a time bomb, and from the U.S. government and the Fed - which is a part of the U.S. government - the fallout is only beginning, in my estimation.

Many people dont understand this, but while the Fed presidents and governors are allowed a good deal of independence, the institution itself is part of our government. The Fed was created by the Federal Reserve Act of 1913, and it reports directly to Congress. Period. The institution is not allowed any singular independence.

What Americas central bank is now causing is having a decided effect on all of our financial markets. I have pointed to the ramifications of our bond and stock markets before in my commentary, but those are not the only markets that are under the gun. Please allow me to demonstrate what is happening to the United States as compared to other nations.

2-Yr Benchmark Govt. Yields - U.S. vs. Other Nations

(Source: Tullett Prebon via FactSet)Not only does this mean that the cost of borrowing money in America is now more expensive than in most of the larger nations on Earth, but it means that more international companies will be borrowing outside of the United States to achieve significantly lesser costs. Higher yields may be a boon for some but it is a bust for others.

It is also having a material effect on the dollar.

*Data according to BloombergIf you consider the euro, we are approaching parity once again. This will have all kinds of implications for our imports and exports. Make no mistake about it. This will also have an impact on earnings for a number of U.S. companies. The dollar rose to 101.86 against a basket of other nations this week - a level not seen since March 2020. The Federal Reserve's recent rate hikes have been followed by higher U.S. debt yields, with more to follow, by all indications, suggesting markets are confident the Fed can tame inflation, and encouraging foreign investors to buy U.S. Treasuries.

Maybe yes, and maybe no, would be my retort. The flip side of raising rates is some sort of recession. While I am not saying that one will happen, after having watched the Fed for some 48 years now, I am mindful of mistakes that might be made. I am also mindful of the consequences.

Interestingly enough, the dollar makes up approximately 59% of central bank holdings. This is the lowest level in a quarter century. This may change again, and change soon, as the BOJ and the ECB seriously lag the actions of the Fed.

What I can virtually assure you of, in the weeks and months ahead, is a serious bout of volatility. Whether you consider bonds or equities or our currency, volatility will be standing there and causing many of us to scramble as a result. I suggest very cautious methods of investing now where you beat the inflation rate in the most conservative manner possible.

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How we did it: Paper details the evolution and impact of student organization Detroit vs. Addiction – Wayne State University

Posted: at 3:51 pm

In late 2019, students from Detroit vs. Addiction, Street Medicine Detroit and the American Medical Assocation student section gathered to pack bags with naloxone kits and other necessities for those experiencing homelessness.

The students and faculty behind the Wayne State University School of Medicines Detroit vs. Addiction medical student organization have released a paper that could serve as a road map for other medical schools wishing to build similar organizations.

Building a strong foundation from the ground up: the impact of a medical student substance use disorder organization on curriculum and community, is published in the Journal of Addictive Diseases.

The catalyst for this paper was seeing how much the overdose epidemic grew even within the last year during COVID. The need to provide resources to medical students during this era of increasing substance use and COVID has become more evident and urgent than ever, said Detroit vs. Addiction Student Advisor and Class of 2024 medical student Luz Nagle. Additionally, it was evident from our work with medical students at our school and others across the country that this was something they wanted, and DvA has been an amazing blueprint of a unique way medical schools can provide these opportunities. After our success, we knew it was time to share how we did it for other medical schools to hopefully follow suit.

Detroit vs. Addiction, or DvA, was founded in 2017 to encourage the initiation and maintenance of opioid addiction treatment by equipping the community with readily available resources. By working with other health professionals throughout the community, they aim to improve the lives of those struggling with addiction through volunteerism and research. They also educate the medical student body on issues surrounding the opioid epidemic to provide the physicians-in-training with a better understanding of substance use disorders. DvAs initiatives include a needle exchange program, harm reduction, BAM: Busting Addiction Myths and research.

The organization was founded by students to combat the increasing rates of substance use disorders, or SUDs, accidental overdoses and associated high mortality rates, and the urgent need for well-trained physicians who grasp these complex issues and help struggling patients.

Nagle is the immediate-past president of the organization and medical school representative for the WSU Opioid Task Force. She co-wrote the paper with DvA Student Advisor Tabitha Moses, former Vice President Anirudh Chitale, past-President Jody Chou and creator Irvin Lien, M.D. 20, as well as Department of Psychiatry and Behavioral Sciences Assistant Professor Eva Waineo, M.D., andProfessor and Gertrude Levin Endowed Chair in Addiction and Pain Biology Mark Greenwald, Ph.D., who serve as faculty advisors.

Dr. Waineo and Professor of Internal Medicine Diane Levine, M.D., were especially supportive of implementing much of the DvA-led educational efforts into the school curriculum.

There are many great accomplishments DvA has had, but one we are most proud of is helping to implement opioid overdose prevention and response training as part of the curriculum for first-year and third-year medical students, and ensuring that all medical students graduate with the appropriate training to be able to prescribe medications for opioid use disorder, Moses said. We are also extremely proud of our interactive website that has been successfully used by patients for locating resources.Many of us have had colleagues within the school tell us how our DvA educational sessions and resources have benefited them and their patients and improved their ability to provide compassionate, evidence-based care to patients who use drugs.

The success has also provided an understanding of how much the organizations board members can, and should, take on while pursuing a medical degree.

Our biggest challenge has been having to be realistic about the commitment we could ask from our medical student board members. As a new organization with big dreams and an important mission, it was often difficult to juggle these aspirations with the demands of being a medical student. Having to reel in on some of these projects and trying not to spread ourselves too thin was often a struggle, especially when our board members are passionate about many things and are involved in other student organizations on top of trying to succeed in school, Nagle said.

One of the organizations ongoing goals is to eliminate the stigma that surrounds substance use disorders.

Before medical school, I had already seen how SUD affected people I cared about. However, being in medical school made me more aware that students need to take control of their education if they want to learn more about this field. Luckily, at the School of Medicine, DvA and faculty like Dr. Greenwald and Dr. Waineo have been able to provide these opportunities to students who otherwise would be lost to health cares incorrect perspective of SUD, Nagle said. Since starting my rotations in the hospital, my work with DvA has made me more aware of my colleagues perceptions of certain patients and empowered me to not only say something but to be more comfortable to do so than I would have had it not been for DvA. I am not only able to provide accurate resources to these patients, but also provide them with the feeling of having an ally in a team of physicians they might otherwise feel distrust. We know that these changes in knowledge and awareness are not just isolated to DvA members; many of us have had peers tell us about the ways that DvA-led initiatives have improved their attitudes toward and awareness about people who use drugs.

Students interested in learning more about the treatment of substance use disorders and harm reduction may shadow physicians at the Tolan Park Research Clinic to learn about the field of addiction medicine and interact with patients. DvA members can also volunteer to help with staffing and organization resources for a local mobile harm reduction program that includes syringe exchange, and with other student organizations such as the Robert R. Frank Student Run Free Clinic to provide resources when needed at clinic or at health fairs.

We are working on getting more of our in-person volunteering opportunities up and running since many of our partnerships with schools and facilities were young when COVID hit. We hope this year will see our volunteering opportunities grow and the seminars we offer be in-person again, Nagle said.

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From incel paradise to mainstream media: on the evolution of Reddit The Elm – blog.washcoll.edu

Posted: at 3:51 pm

By Kaitlin DunnLifestyle Editor

Reddit: you know it, you love it, you may deplore it. The platform, which was founded in 2005, boasts thousands of online discussion communities called subreddits or subs. Currently, the platform has almost 48 million monthly active users, according to Statista.

In its early days, Reddit was seen as a social media and news outlet for young men, and the statistics hold true to that image.

According to the PEW Research Center, both Reddit users in general and users who get news on the site tend to be young, male, and to self-identify as liberal at higher rates than the overall public.

With young men being the most prominent demographic of Reddit users comes the websites most prominent negative association: the incel.

Prior to Nov. 9, 2017, when it was banned, there was a subreddit for men who called themselves involuntarily celibate, or incels.

The 40,000-strong Incels community was nominally a support group for people who lack romantic relationships and sex. They are involuntarily celibate or incel, Guardian writer Olivia Solon said.

While it began as a support group, the subreddit later focused on users who appeared to hate women who rejected them and men who were not part of the group.

The subreddits moderators went as far as highly discouraging women from joining the group and banning users who argued there were as many female incels in the same situation as male incels, according to Solon.

This storys past brings us to the question of where Reddit stands today.

With subreddits like r/lululemon and r/FundieSnarkUncensoried boasting hundreds of thousands of members, it seems like Reddit evolved past its former reputation as an incel paradise.

Many of the most popular subreddits lack connections to the websites incel past. Subreddits like r/AITA let individuals ask for outside opinions on their moral dilemmas, and r/TwoSentenceHorror creates popular creative writing content that get shared on sites like Twitter and TikTok.

Its fair to say that Reddit was never unpopular, rather its consumer base has shifted.

According to marketing strategist Georgi Todorov, while the site is still predominately male, the percentage of female users has gone up to approximately 40% of the overall users.

The site has also worked towards fostering a larger community.

On April Fools Day 2022, the site opened up the subreddit r/Places.

According to Forbes contributor Jack Kelly, Reddit users collectively made a massive collaborative piece of art that became a viral phenomenon. The open canvas allowed members to post a single, tiny, colored pixel every five minutes. More than 72 million tiles were placed by over 6 million users, at the rate of 2.5 million tiles placed per hour.

With a community-driven platform that allows you to interact with users with similar interests to you, you dont even have to seek out a community or hone your feed like you do on platforms such as Twitter and TikTok.

This also means that the platform is great for those who dont like aspects of other forms of social media such as Instagram or Facebook, which focus on images and likes as key features.

Reddit is not one of those social networking apps which encourage practices of a constant show-off that can be seen on many other social networking apps. The profile of Redditors can only show you their earlier threads as well as their ranking, excluding other details like a business CV relationship status, Galaxy Marketing said.

Photo courtesy of Flickr

Featured Photo Caption: In certain instances, subreddit demographics vary drastically from the overall Reddit population. For example, r/lululemon is composed primarily of younger women.

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Inside the Latest Wave of Customer Experience Innovation or Evolution – CMSWire

Posted: at 3:51 pm

PHOTO:Adobe Stock

Customer experience has evolved in exciting ways in the past few years. Michael Iacobucci, CEO at Interactions Corporation, cites two major reasons for this industry-wide evolution: the increasingly critical need for better customer experiences as a brand differentiator, and the AI advancement to enable those experiences. According to a recent survey, 75% of customers say they will pay more to do business with a company that provides good CX.

Exceptional customer service is not optional for todays businesses, Iacobucci said. In order to succeed, CX must be a top priority.

He added that along with the growing demand for better CX, technology has also evolved. Some of the major tech advancements for CX include improvements to AI, more sophisticated natural language processing and the introduction of voice assistants that can engage with customers in natural, human-like conversations.

The pandemic has only added fuel to the fire, Iacobucci said. Factors including labor shortages, increased customer uncertainty and the need for business continuity in a remote-first world only accelerated the adoption of these technologies, ushering us into a new era of CX.

Eighty percent of customers today say that the experiences companies provide are as important as their products or services, and customers are 2.7 times more likely to continue doing business with a company that provides high-quality service. Iacobucci spoke to Simpler Media Group about the changes the industry has experienced since 2008 and what he expects from the future of the industry.

Simpler Media Group: You've been in this industry for a long time more than 13 years at Interactions alone. Can you take us back to what the customer experience industry looked like when you first started, including the role technology was playing at the time?

Michael Iacobucci: The promise of the customer experience industry has been the same since my first day on the job: fast, effortless experiences for every customer, every time. But back in 20082009, companies were deploying technology that wasnt up to that task. The industry was riddled with limited dial menus, ineffective Intelligent Voice Response systems and speech systems masquerading as artificial intelligence but incapable of understanding, responding to or learning from customers. The goal was more often to deflect or contain customers, rather than to engage and serve them.

Take first-generation chat solutions and chatbots as an example. At the time, they were the shiny new object everyone had to have but not only was the technology not up to par, brands also implemented these solutions without thinking about how they would fit into a larger, cohesive customer experience strategy. Naturally, this approach soon disappointed and frustrated customers.

I knew as an industry, we could and should do better. I was intrigued by the potential for technology to reimagine the most frustrating experiences in our daily lives. And Im glad our team at Interactions stuck with it weve advanced leaps and bounds since then.

SMG: Are there places where this industry is still falling short? What can be done about this?

Iacobucci: Oftentimes, we still see AI and automation applied in a way that is not customer-centric. Take the rise of one-size-fits-all DIY solutions as an example. Companies are drawn to these options because they promise fast deployment and ease of use, but theres a lot more that goes into fostering excellent CX than throwing technology at the problem, including design and customization. Too often, these DIY solutions that promise to fix a companys CX are actually deployed at the expense of CX. Technology, even when its the latest and greatest, underwhelms when it isnt designed and deployed with the consumer in mind; it can only be impactful if it improves the user experience.

Were also seeing a lot of companies across this industry applying technologies like AI to incrementally improve the customer experience for agents, customers, or both from prompting agents on what to say next, to using AI to predict customer emotions. Theres nothing inherently wrong with this approach, but I often watch these companies and think theyre building on a shaky foundation like adding a fresh coat of paint or a snazzy new mailbox to a house thats bound to collapse due to a faulty foundation.

I believe weve pushed our existing CX paradigm about as far as it can go. Weve seen a lot of improvement in the last decade, but the moment for incremental improvement is past now. Its time for some fundamentally different thinking about how we can most effectively leverage the newest AI technologies, and [its time for us to] reimagine the relationship between AI and people to better serve our customers.

SMG: Can you elaborate on this redefined relationship between AI and people?

Iacobucci: AI and people both work best when they work together, and I dont see that changing, even in this new era of CX. But as call volumes rise, labor shortages stretch on, and customers become more irritable, AI can and should take on an even more prominent role to keep businesses running smoothly.

Companies can, for example, lead with AI to open and facilitate each conversation with customers. Many tasks from making a payment, to changing a billing address or scheduling an appointment can be done quickly and easily with AI. This allows customers to control their own journeys, taking care of matters on their own time and their own terms, 24/7, while taking some of the strain off overworked agents. With recent advancements, AI-powered solutions are capable of handling more than ever, and I think its time we let them.

SMG: What keeps you interested in this industry after more than a decade? What are you most excited for regarding what's to come?

Iacobucci: I said at the beginning that our industry has promised fast, easy, painless experiences for customers for more than a decade; Ive stuck around because we get a little closer every day. Today, I believe were at a real inflection point for the industry. The technology, investment, market maturity and demand are advancing in a way that allows us to deliver on this promise.

Im excited for the reality I see right around the corner. A reality where businesses are implementing an opti-channel strategy to provide customers with the best channel, for that moment in time and for the task at hand, so they can get their problem resolved quickly and painlessly. No repetition, no getting bounced around to multiple agents, no choosing from a restrictive dial menu just fast, easy resolution to questions and concerns.

Discover how Interactions can improve your CX technology stack at interactions.com.

Andie Burjek is a writer based in Chicago and a regular contributor to CMSWire.

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Hunting is Altering the Evolution of Yellowstone Wolves – News Radio 1310 KLIX

Posted: at 3:51 pm

The hunting of Yellowstone wolves is changing the way the animals live. Keep in mind that shooting them inside the park will earn you a trip to see a judge. On the outside, its a different matter. I was reading a story this week about how it has altered the social structure of the packs. You can view it by clicking here.

The dominant males in packs select a female and breed with her. The other animals dont produce pups. Hunting is bringing about some rapid cultural and evolutionary changes. Scientists claim theyre now seeing multiple couples and multiple pregnant females in packs.

I posted the original story on my personal Facebook page. I can safely tell you I found very little sympathy for the wolves. As one writer shared, the same scientists arent likely concerned about changes to livestock herds. Others would mind seeing an end to all of the packs, explaining the animals simply arent native to the region.

Montana Governor Greg Gianforte supports his states wolf hunt. He was even accused by some opponents of himself taking one of the furry beasts. Killing the animal wasnt illegal outside the park but Gianforte hadnt taken a trapping course. Yellowstone National Park, scientists, animal rights activists, and some state legislators want to bring hunting to an end. One argument says the loss of animals is making research more difficult.

Dont expect the two sides to find a resolution soon.

Because the regulation of exotic animals is left to states, some organizations, including The Humane Society of the United States, advocate for federal, standardized legislation that would ban owning large cats, bears, primates, and large poisonous snakes as pets.

Read on to see whichpets are banned in your home state, as well as across the nation.

Why do they meow? Why do they nap so much? Why do they have whiskers? Cats, and their undeniably adorable babies known as kittens, are mysterious creatures. Their larger relatives, after all, are some of the most mystical and lethal animals on the planet. Many questions related to domestic felines, however, have perfectly logical answers. Heres a look at some of the most common questions related to kittens and cats, and the answers cat lovers are looking for.

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CEO Spotlight: Lightricks CEO Zeev Farbman on the Evolution of the Creator Economy – CEOWORLD magazine

Posted: at 3:51 pm

For all the hype surrounding the creator economy, its a relatively new phenomenon, and even the multinational companies that have the most skin in the game are still trying to figure out where its all headed. In this sense, Zeev Farbman, co-founder, and CEO of Lightricks, is the exception.

Digital content creators have been able to earn a living since the rise of the internet, but many of the factors that make the creator economy what it is today have only been in play since 2020. With social distancing regulations in place, locked-down creators doubled down on posting original content and engaging with their audiences. As peoples values have changed, The Great Resignation has seen a shift towards self-employment, and with trust in companies diving, marketers have found increasing success tapping into the authenticity of influencers.

Founded in 2013 and today operating in high-growth mode following a $130 million Series D round with a $1.8 billion evaluation, Lightricks has made a name for itself as a developer of massively popular apps that help people to bring their visual content ideas to life. To date, the companys products, which include Facetune, Videoleap, Beatleap and Filtertune, have been downloaded over 500 million times.

We reached out to Farbman to get his take on what the future has in store for the creator economy and what creators need in order to thrive.

Zeev Farbman: We are working to lower the entry bar for creators, giving all creators access to our tools and services, and providing opportunities for them to quickly and easily connect with platforms or brands looking to collaborate on unique campaigns. We embrace the idea that anyone can be a creator, and strive to make our apps and services accessible to all creators across the spectrum.

The creator economy is rapidly evolving before our eyes, and things are going to change drastically especially with everything related to medium, and even small, creators. Influencer marketing is expected to reach some $15 billion in revenue during 2022, and marketeers are looking to work with the creators who have 100,000 followers or less.

What this means is that a new era is emerging for the middle class of content creators, but there are still obstacles to overcome especially questions of scale, which we at Lightricks are looking to overcome with new and innovative technologies.

Before 2020, the bigger influencers with massive followings on TikTok, Instagram or YouTube received most of the attention, but with the rapid creation, growth of complexity of online content in just the last two years, the market has opened up and offers great opportunity for those creators with smaller, loyal followers.

Empowering these growing, mid-sized creators is highly important, as this larger pool of creators will benefit by marketing their unique skills, talents and passions through photo and video content and more easily monetize through partnerships and brand campaigns.

Zeev Farbman: The day-to-day life of a CEO is different in a startup composed of five friends, a company of 50 working in the same building, and a company of 600 spread in four different countries and multiple time zones. And yet, the sense of excitement when something that was merely an idea becomes reality always remains the same, and its one of the most important things for me to see as a CEO.

Also, as a large company, I want every employee at Lightricks to feel like they are in a small startup, where their thoughts, ideas and work all matter and make a difference whether its by altering our roadmap, releasing a cool new feature to our users, or directing a successful new ad.

Lightricks is a company looking to enable creativity, create magic and bring ideas to life for millions and millions of people around the world, and I view that as part of our internal DNA too. To me, it is super important that the people behind the product are enjoying their journeys as well. When your employees can fully express themselves and use their strengths in a way that helps everyone, things run better and smoother.

Zeev Farbman: At Lightricks, we always enjoyed seeing how creative people use our tools. However, in recent years we saw these peoples mindset shift from amature or hobby towards more professional creators.

For instance, our user research taught us that while three years ago, 75% used our apps for friends and family, and only 25% viewed their creations as a source of income, today that has completely changed. Now, 75% of our users want to monetize their creative content, and only 25% use the apps as a friends and family hobby.

Now we want to continue to provide these creators with whatever tools and services they need as they drive the creator economy forward. We already had the creators engaged within our apps, and now it was about also helping and guiding them through the funnel, from creation to monetization.

The next step was finding a way to offer creators more monetization opportunities and how to support them. In March, we acquired Chicago-based Popular Pays, a platform that facilitates the collaboration between creators and brands on marketing and brand campaigns. This is the first step in our strategy to support and enable creators to reach their potential and monetize their talents and content.

The result is a platform that brings together our advanced tools and monetization opportunities for creators and gives brands access to the largest community of content creators across the globe. Our goal is to eventually integrate the platform directly with our apps, allowing creators to easily market their content while offering brands direct access to all the types of creators and content they are looking for.

Zeev Farbman: When we first introduced Facetune in 2013, social media was just embracing the power of the image and presenting the most impactful content that exemplified a creators passion, humor or artistry.

There are many trends worth tracking today, but two interest us a lot. The first is the increased use of short-form video, which is much harder to create than photo edits. As a result, creators are looking for insight from other creators on how best to leverage format or artistic effects to do so in their own content.

The second is creators understanding they can turn their hobby into a source of income, and as a result, they have new needs revolving around those monetization efforts.

Zeev Farbman: As the creator economy has evolved, its become clear that creators are the engagement drivers for the social media platforms. This has caused many interesting changes in the way both sides operate. Creators want to monetize their work, to be compensated for the value they give the platforms. At the same time, platforms want to ensure the creators stay on their network. so that the rest of the users get value from their browsing.

So yes, YouTube, Facebook, Twitter, TikTok and others are all playing the game, and we at Lightricks are prioritizing alignment with the interests of the creators, including the smaller and middle-sized ones. They can use our tools to export content to any platform they choose (at times, more than one), and we continue to build and provide them new and exciting monetization opportunities, so they can do what they do best create exciting and engaging content.

Have you read?Where Has All The Value GonebyBryan Gray.Is your Board stimulating or stifling innovationbyRosie Yeo.When It Comes to Business During Chaos, Only the Resilient SurvivebyRhett Power.Entrepreneur Trevor Edwards: How Collaboration Leads to Success.Everything You Need to Know About Adrien Rappoport.

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