Daily Archives: August 26, 2020

On August 14, a scheduled course correction slightly altered the path ofMars 2020on its journey to the Red Planet. Another correction will come on September 30, 62 days after launch. On February 10 and 16, 2021, another pair of corrections will guide the spacecraft to its proper trajectory to Mars. Mission planners hope everything is aligned at that time, but they still have two other chances to fine-tune the course of the spacecraft guiding it toward a safe entry into the atmosphere of Mars on February 17 and just eight hours before Mars reaches its destination.

Touchdown is scheduled for February 18, 2021. For the first few weeks, Ingenuity will remained stowed to the Perseverance rover. In spring 2021, the Martian Helicopter will separate from Perseverance, and the rover will drive away.

Five flights are planned for the interplanetary whirlybird. Mars has been examined by flybys and orbiters, studied by landers, and scoured by rovers. But never before hasMars(or any planet) been examined by an aerial vehicle, soaring through the air surrounding an alien planet. The NASA video below shows a look at the Mars Helicopter Ingenuity, headed to a historic flight on the Red Planet.

Several challenges faced designers of the Mars Helicopter, not the least of which is that the atmosphere of Mars is only one percent as thick as ours on Earth. To compensate, engineers designed extremely lightweight blades, 1.2 meters (four feet) across.

Ingenuity features four specially made carbon-fiber blades, arranged into two rotors that spin in opposite directions at around 2,400 rpm many times faster than a passenger helicopter on Earth. It also has innovative solar cells, batteries, and other components, the NASA team describes.

Thefrigid environment of Marsrequired the vehicle to withstand temperatures as low as -90 Celsius (-130 Fahrenheit). These temperatures alone will test the limits of technology employed on the craft.

The Mars Helicopter, standing 49 cm (19 inches) tall, is constructed from two kilograms (four pounds) of off-the-shelf materials and new technologies. Once deployed from the 1,025 kilogram (2,000 pound) Perseverance, Ingenuity will be powered solely by its own solar power.

The significant distance between Earth andMarsprevents ground crew from controlling the interplanetary helicopter directly, due to time delays between the two planets. Therefore, Ingenuity will receive its planned flights well in advance, and will have autonomy to reach its goal safely. Only after the flights will human controllers know what happened during the tests.

Ingenuity will use solar power to charge its batteries and rely on internal heaters to maintain operational temperatures during the cold Martian nights. After receiving commands from Earth relayed through the rover, each test flight is performed without real-time input from Mars Helicopter mission controllers,mission engineers explain.

The small size of the craft meant engineers had to develop new technologies small and light enough to fly aboard an automated helicopter in the thin Martian atmosphere. These instruments and equipment also have to survive the harsh Martian environment, requiring designers to develop several new technologies.

But many of its other components are commercial, off-the-shelf parts from the world of smart phones, including two cameras, an inertial measurement unit (measuring movement), an altimeter (measuring altitude), an inclinometer (measuring tilt angles) and computer processors,Jet Propulsion Laboratoryreports.

The pair of eyes on the Mars Helicopter include one color and one black-and-white camera.

The name of the helicopter was first envisioned by Vaneeza Rupani, a high school student in Northport, Alabama. Although Rupani suggested the idea to NASA for the Perseverance rover, the space agency recognized the name as ideal for theMarsHelicopter.

Ingenuity survived launch, and if the vehicle comes through the journey, landing, deployment, and frozen nights during pre-flight checks, this drone will be ready for 31 days of flight tests.

Should these test flights prove successful, the Mars Helicopter Ingenuity will open up a new dimension in the exploration of the atmospheres and landscapes of other worlds. Future aerial vehicles could, one day, explore Mars, as well asVenus, Jupiter, Saturn, Uranus, and Neptune, and Saturns largest moon, Titan.

This article was originally published on The Cosmic Companion by James Maynard, founder and publisher of The Cosmic Companion. He is a New England native turned desert rat in Tucson, where he lives with his lovely wife, Nicole, and Max the Cat. You can read this original piece here.

Astronomy News with The Cosmic Companion is also available as a weekly podcast, carried on all major podcast providers. Tune in every Tuesday for updates on the latest astronomy news, and interviews with astronomers and other researchers working to uncover the nature of the Universe.

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This Mars helicopter will be the first ever to fly on another planet - The Next Web

No, Mars will NOT be as big as the Moon on August 27!

Its almost Mars-Moon hoax or two Moon hoax day, but rest assured there will be no Mars-Moon spectacular on August 27.

Every two years social media posts claim that Mars will be as big as the full Moon on on August 27.

Its fake news.

Sadly, the hoax has been going on for 17 years and youre very likely to see these bizarre claims it on social media in the coming week.

Lets get this straight: Mars will never appear to be as large as the full Moon in our sky.

If only the hoax were trueit would be much easier to see the surface of Mars! said Martin Griffiths, a Wales-based science communicator, professional astronomer at Dark Sky Wales and author of Dark Land, Dark Skies: The Mabinogion in the Night Sky. Mars and the Moon cannot possibly be the same size in the skythe Moon is much closer and therefore is always going to be the bigger astronomical object.

The hoax dates from 2003 when Mars and the Earth were, technically, closer than they had been for a few thousands years ... though the Mars as big as the Moon was a misunderstanding; in fact, a telescope has to be used to get anything approaching an impressive view of Mars.

However, Mars and the Moon do get very close to each other each month this summer, and on September 5, 2020 they will appear in conjunction to the naked eye.

Thats going to be a beautiful sight, and though Mars will look bright, it wont look big. They might be in the same place, but that doesnt mean theyre the same size, said Griffiths.

Heres everything you need to know about the Mars-Moon hoax, and when to see the two celestial objects at their best together in the night sky.

Mars becomes a thing for us Earthlings to discuss roughly every two years. Thats because Earth takes 365 days to orbit the Sun and Mars takes a slower 687 days. Thats 1.88 Earth years, which puts Mars and Earth reasonably close to an orbital resonance of 2:1.

So just over every two years Earth catches-up on Mars and the planets briefly line-up. At that point theyre closest together, and Mars looks its brightest and largest in the night sky.

However, the red planet still looks pretty small.

Why is the Mars hoax wrong? Obviously Mars is much larger than the Moon, but its also much, much further away. On average Mars is 142 million miles away from Earth, and on August 27, 2020, it will be 47.5 million miles away. It will get closest to Earth on October 13, 2020 when it will be 38.6 million miles distant.

Meanwhile, the Moon is, on average, just 238,900 miles from Earth. Sure, the Moon is smaller than Mars in real termsabout half the size, in fact. However, to appear to be as big as the Moon, Mars would need to be about twice the Earth-Moon distance, so about 476,000 miles.

On September 5, 2020 the Moon will appear to be close to Mars ... and far, far bigger and brighter.

On the evening of September 5, 2020, the Moon will make a close approach to the red planet. Look east after dark to see the two in conjunction.

However, even then the Moon wont be full. It will be 86% illuminated, known as a waning gibbous Moon.

So, the Moon and Mars will be in conjunction, but at no point will the latter match the former for size.

This is another weird part of the hoax. The hoax gives the impression of two full orb-like objects, yet theres rarely going to be a full Moon on August 27 ... this year the closest one is on September 2, 2020.

Mars will come into opposition this October 2020.

On October 13, 2020, Mars will reachopposition. At that point it will be closest to Earth, 100% illuminated from our point of view, and shine at its brightest in our night sky. It will also rise at dusk and set at dawn, making it the ideal time to put a telescope on our near neighbor.

Technically speaking, Mars will look its best since 2003, but dont get too excited. Mars is only about as half as big as Earthits not a big planet and although it will get bright during opposition, that doesnt mean its going to be huge, said Griffiths. People will get excitedespecially with the Perseverance rover on the way to Marsbut the problem we always have is that Mars through a telescope is disappointingly small. Its really hard to see anything on its surface.

So, next Thursday, August 27, dont go outside looking for something astounding because Mars will not be the size of the Moon.

However, wait until September 5, 2020 you will see a beautiful Moon-Mars conjunction.

Wishing you clear skies and wide eyes.

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No, Mars Wont Be As Big As The Moon On August 27. Heres When And Where To See Them Together - Forbes

Lava tubes are caves created by lava as it flows from a volcanic vent beneath a hardened surface. On Earth, these lava tubes can be found in Hawaii, the Canary Islands, Australia and Iceland. They range in diameter from 33 to 98 feet.

Lunar tubes on the moon and Mars could be longer than 25 miles, according to a new study using satellite images, radar data, spacecraft observations of features called skylights belonging to collapsed lava tubes and digital terrain models of lava tubes on the moon and Mars.

The researchers compared these to lava tubes on Earth and found that lunar caves could reach 1 kilometer in diameter, or 3280.84 feet -- which could accommodate the tallest buildings on Earth.

Lower gravity, and how it effects volcanism, the scientists believe, could explain these exceptionally large tubes.

The lava tubes beneath the moon's surface are so large that they could, in fact, hold Padua's entire city center, said Riccardo Pozzobon, study coauthor and planetary geologist in the department of geosciences of the University of Padua in Italy.

The lava tubes beneath the surface of the moon have also remained largely intact due to low gravity. Any collapsed lava tubes on the moon are likely due to asteroid impacts, the researchers said. And those skylights could actually provide access to the tubes.

These lava tubes could help shelter astronauts, as well as provide new information about the moon and Mars.

"The existence of stable huge voids below the Moon subsurface, potentially accessible through skylights, could change the paradigm on how we approach planetary exploration in terms of mission design, planetary human outposts and scientific research," said Pozzobon and Franceso Sauro, study author and professor in the department of biological, geological and environmental sciences at the University of Bologna.

"Accessing these caves and (analyzing) this type of subsurface environment will present new technological challenges but also could provide unexpected scientific discoveries."

Exploring caves on the moon and Mars

For astronauts exploring the harsh environments and fluctuating temperatures of the moon and Mars, the lava tubes could provide natural shelter from radiation, impacts by micrometeorites and unstable temperatures.

Micrometeorites pose a danger not only to astronauts, but the habitats and life support equipment they'll need on the moon and Mars. The caves could be used to live in and store equipment.

It's even possible that the tubes could provide access to water ice reservoirs, the researchers said.

"But the challenges in order to access these caves and sustain human activity are nonetheless massive," the researchers said.

The caves also present dangers and risks of their own.

The tubes will likely contain boulders, sloping floors and shifting rocky material. If future missions plan to utilize the tubes, cranes or tethered descents may be needed to access the entrances because they're likely to be more like vertical shafts.

"Once below, we should not be too confident to find a flat floor (although it is possible) but instead piles of collapsed boulders from the ceiling or the walls, which are razor-sharp and could harm inflatable modules and spacesuits," the researchers said.

Astronauts would also need to be able to properly illuminate their space because the rocks inside the caves will likely be pitch-black. But power is a precious commodity, especially when traveling to the moon or Mars, so developing the right kind of illumination will be key.

Studying the inside of these caves could reveal what volcanic activity was like on the moon and Mars and when it occurred. What's more, such research could provide key insights about the interior composition of these planetary bodies.

The lava tubes' interiors could also reveal "niches that could be ideal for hosting life (on Mars) or could have preserved signs of past life, not obliterated by the sterilizing and ionizing UV/cosmic radiation that affects the surface and the near subsurface," the scientists said.

Preparing astronauts for the journey

Astronauts preparing to explore such caves would need training in traversing vertically developed environments and cave exploration. These expeditions would also require preparation for the challenges of exploring a natural environment with uneven terrain, sharp rocks, rock falls and other unpredictable hazards, the researchers said.

This would involve training for normal exploration operations and emergency situations as well.

Since 2012, These programs have trained astronauts how to explore underground caves and understand planetary geology, including lava tubes on Lanzarote, one of the Canary Islands.

"So far, 36 astronauts from five space agencies have received training in cave hiking; moreover, six astronauts and four mission and operation specialists have received geological field training," said Jo De Waele, study coauthor and speleologist at the University of Bologna.

"It is for sure a big challenge, but it is now clear for all space agencies that while we have already a good knowledge of the surface of the Moon, one of the main steps forward for space exploration would be to demonstrate the capability of exploring the subsurface of a planetary body," Sauro said.

The call for ideas from universities and the space industry is seeking new technologies that could be developed to land on the moon and explore lunar caves.

Next, the researchers want to learn more about these tubes, including the creation of 3D laser scans and understanding their chemistry.

"When we (have) a figure of their subsurface development through remote sensing, then we will be able to provide the most promising targets for future space robotic or human mission to start the exploration of these features," the researchers said.

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Massive lava tubes on the moon and Mars could be used by astronauts - CNN

Did you know you can track the progress of NASAs Perseverance rover in real time as it travels tens of millions of miles toward Mars?

This weekend NASA pointed space fans to its interactive Eyes on the Solar System desktop app that lets you track the current location of the Mars 2020 rover, among a bunch of other awesome features.

Eyes on the Solar System visualizes the same trajectory data that the navigation team uses to plot Perseverances course to Mars, said Fernando Abilleira, the Mars 2020 mission design and navigation manager at NASAs Jet Propulsion Laboratory in California, adding, If you want to follow along with us on our journey, thats the place to be.

Perseverance, which began its mammoth journey aboard a United Launch Alliance Atlas V rocket from Cape Canaveral, Florida, on July 30, is scheduled to reach the Martian surface in February 2021.

Besides revealing the precise distance between the red planet and the spacecraft at any given moment, the app also lets you fly in formation with Perseverance, or check the relative velocity between Mars and Earth or, say, the dwarf planet Pluto. Other controls let you compare the size of the rover with a human, a school bus, and a sports stadium.

The Eyes on the Solar System app also lets you travel throughout the solar system and even through time, with lots of interesting information also offered on other NASA missions.

The app features a simple mode with tabs for destinations, missions, news, and people, and an advanced mode offering lots of customization options. It even has a 3D mode where if you have a pair of red-cyan anaglyph glasses handy you can enjoy an even more immersive experience.

With all our orbital assets circling Mars as well as Curiosity and InSight on its surface, there is new data and imagery coming in all the time about the red planet, said Jon Nelson, visualization technology and applications development supervisor at JPL. Essentially, if you havent seen Mars lately through Eyes on the Solar System, you havent seen Mars.

To locate Perseverances current position, click on the sliders icon at the bottom right of the apps display, then use the scroll wheel on your mouse (or the wheel at the right end of the control panel) to zoom in toward Earth. When Mars 2020 appears, click on it to zoom in further, and then use the buttons in the control panel to find out more.

When it reaches the Martian surface, Perseverance will search for signs of ancient life, gather rock and soil samples for return to Earth, and collect data for future human exploration of the distant planet. Its also carrying a small helicopter-like machine called Ingenuity thats set to become the first aircraft to fly on another planet.

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Follow NASAs Perseverance rover in real time as it heads toward Mars - Digital Trends

Billions of years ago, rain once fell on the Martian plain, and not always softly.

New research on the Red Planet's now-empty lakes suggests a huge amount of liquid water must have spilled from the skies roughly 3.5 to 4 billion years ago, enough to sculpt river-like channels and breach several lake basins.

"This is extremely important because 3.5 to 4 billion years ago Mars was covered with water. It had lots of rain or snowmelt to fill those channels and lakes," says planetary scientist Gaia Stucky de Quay from the University of Texas.

Modelling what Mars' climate looked like all those years ago is incredibly difficult, but studies on the geomorphology and chemistry of the planet certainly suggest it was once home to an abundance of water, fed by both rainfall and snowmelt.

Scientists aren't sure how long these downpours lasted or whether the weather was torrential, a drizzle or a mix, but marks on the surface of Mars suggest there were once heavy enough showers to leave a lasting impression.

"Now it's completely dry," says Stucky de Quay.

"We're trying to understand how much water was there and where did it all go."

Using satellite images and topography, researchers examined 96 lake basins on Mars that are thought to have formed all those billions of years ago. Some of the basins had ruptured from overflowing water, known as open basins, while others remain intact, known as closed basins.

By measuring these lakes and their watersheds, the team was able to show how much rainfall and snowmelt would have been needed to fill the intact basins without breaching them, while simultaneously overflowing the open basins.

In cases where a closed and open basin were fed by the same river, researchers could predict both the maximum and minimum rainfall that might have fallen in a single event.

In just one rainstorm, which could have lasted for days or even thousands of years, researchers estimate precipitation on Mars fell somewhere between 4 and 159 meters (13 and 520 feet).

While the effects can be seen planet-wide, not all areas were impacted equally. Some open-basin lakes were in regions that would be considered 'semi arid' on Earth, so they probably received less water than more humid parts.

"We again stress that our constraints are based on a threshold - not cumulative - event (i.e., lake overflow) that must have occurred during a single, quasi-continuous runoff episode, which may have recurred multiple times," the authors write.

"Indeed, the inlet valleys' large erosional volumes require cumulative water volumes that generally exceed lake basin volumes, thus suggesting repeated runoff episodes "

In other words, the deeper channels being driven to the lakes were probably chiselled out over several downpours, which would probably have flooded the lakes on several occasions.

Recently, however, some scientists have suggested these valleys were not carved simply by water, and by overestimating the impact of rainfall, we might be miscalculating the rainfall itself.

Nevertheless, the authors think these new insights into precipitation and aridity could help improve and test our climate models for the Red Planet, but they admit their findings are just a piece in the bigger puzzle.

Understanding the climate evolution of Mars will be key to assessing its potential for harbouring life, and that's why the Mars 2020 Perseverance rover is making its way to a lake bed right now.

The study was published in Geology.

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Ancient Mars Had Planet-Wide Rainstorms So Intense They Breached Its Lakes - ScienceAlert

New research from The University of Texas at Austin has used dry Martian lake beds to determine how much precipitation was present on the ancient planet.

A new study from The University of Texas at Austin is helping scientists piece together the ancient climate of Mars by revealing how much rainfall and snowmelt filled its lake beds and river valleys 3.5 billion to 4 billion years ago.

The study, published inGeology, represents the first time that researchers have quantified the precipitation that must have been present across the planet, and it comes out as the Mars 2020 Perseverancerover is making its way to the red planet to land in one of the lake beds crucial to this new research.

The ancient climate of Mars is something of an enigma to scientists. To geologists, the existence of riverbeds and paleolakes eons-old lake basins paints a picture of a planet with significant rainfall or snowmelt. But scientists who specialize in computer climate models of the planet have been unable to reproduce an ancient climate with large amounts of liquid water present for long enough to account for the observed geology.

This is extremely important because 3.5 to 4 billion years ago Mars was covered with water. It had lots of rain or snowmelt to fill those channels and lakes, said lead author Gaia Stucky de Quay, a postdoctoral fellow at UTs Jackson School of Geosciences. Now its completely dry. Were trying to understand how much water was there and where did it all go.

Although scientists have found large amounts of frozen water on Mars, no significant amount of liquid water currently exists.

In the study, researchers found that precipitation must have been between 13 and 520 feet (4 to 159 meters) in a single episode to fill the lakes and, in some cases, provide enough water to overflow and breach the lake basins. Although the range is large, it can be used to help understand which climate models are accurate, Stucky de Quay said.

Its a huge cognitive dissonance, she said. Climate models have trouble accounting for that amount of liquid water at that time. Its like, liquid water is not possible, but it happened. This is the knowledge gap that our work is trying to fill in.

The scientists looked at 96 open-basin and closed-basin lakes and their watersheds, all thought to have formed between 3.5 billion and 4 billion years ago. Open lakes are those that have ruptured by overflowing water; closed ones, on the other hand, are intact. Using satellite images and topography, they measured lake and watershed areas, and lake volumes, and accounted for potential evaporation to figure out how much water was needed to fill the lakes.

By looking at ancient closed and open lakes, and the river valleys that fed them, the team was able to determine a minimum and maximum precipitation. The closed lakes offer a glimpse at the maximum amount of water that could have fallen in a single event without breaching the side of the lake basin. The open lakes show the minimum amount of water required to overtop the lake basin, causing the water to rupture a side and rush out.

In 13 cases, researchers discovered coupled basins containing one closed and one open basin that were fed by the same river valleys which offered key evidence of both maximum and minimum precipitation in one single event.

Another great unknown is how long the rainfall or snowmelt episode must have lasted: days, years or thousands of years. Thats the next step of the research, Stucky de Quay said.

As this research is published, NASA recently launched Mars 2020PerseveranceRover to visit Jezero crater, which contains one of the open lake beds used in the study. Co-author Tim Goudge, an assistant professor in the UT Jackson School Department of Geological Sciences, was the lead scientific advocate for the landing site. He said the data collected by the crater could be significant for determining how much water was on Mars and whether there are signs of past life.

Gaias study takes previously identified closed and open lake basins, but applies a clever new approach to constrain how much precipitation these lakes experienced, Goudge said. Not only do these results help us to refine our understanding of the ancient Mars climate, but they also will be a great resource for putting results from the Mars 2020PerseveranceRover into a more global context.

This study was supported by a grant through NASAs Mars Data Analysis Program.

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Planetwide Storms May Have Filled Lakes, Rivers on Ancient Mars - Astrobiology Magazine

Hope, the first interplanetary mission of the Arab world, blasted off from Japan's Tanegashima Space Centre on July 20.

The UAE's Hope probe has crossed the 100-million-km milestone as it cruises towards the Red Planet. This means that the probe has covered a fifth of its 493-million-km journey within a month after it was launched.

"In less than 170 days, we will celebrate the probe's entry into the Red Planet's orbit. It will be a path-breaking achievement in the history of global Mars missions," said His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.

He took to Twitter on Monday to share images of three planets - Mars, Saturn and Jupiter - as captured by the probe's 'Star Tracker'. "Mars, as demonstrated in the image captured by the probe's Star Tracker, is ahead of us, leaving Saturn and Jupiter behind," Sheikh Mohammed tweeted. "The Hope probe is expected to arrive to Mars in February 2021."

He noted that the Emirates Mars Mission (EMM) will create "a giant leap" in the country's space technologies and open new horizons towards other space missions.

"The next phase requires investments in science for the benefit of mankind. We need young people to lead us towards further scientific breakthroughs."

All clear for success

Hope, the first interplanetary mission of the Arab world, blasted off from Japan's Tanegashima Space Centre on July 20. And since then, it has been on an "outstandingly accurate trajectory", according to the EMM.

It fired its thrusters for the first time last week, directly targeting its Mars capture orbit and crossing a major milestone in its seven-month journey. The spacecraft successfully completed TCM1 - its first trajectory correction manoeuvre (TCM), a crucial process in keeping it on the right direction towards Mars.

The probe will perform a number of further trajectory control manoeuvres to reach its scheduled Mars Orbit Insertion (MOI).

Currently travelling at a speed ranging between 110,400km/h to 122,400km/h, the probe has covered 20 per cent of its journey - equivalent to 130 trips from the Earth to the Moon.

The probe will automatically reduce its speed to 18,000km/h as it gets closer to Mars.

It will provide the first truly global picture of the Martian atmosphere. With the help of its instruments, it will provide answers to long-standing questions about the Red Planet as it will be the first to study the Martian climate throughout daily and seasonal cycles. It will observe the weather phenomena such as the massive famous dust storms that have been known to engulf the planet, as compared to the short and localised dust storms on earth.

The probe will examine the interaction between the upper and lower layers of the Martian atmosphere and causes of the planet's surface corrosion. It will also study why Mars is losing its upper atmosphere.

Success story

The EMM team, which includes 200 Emirati engineers and specialists, had built the orbiter in six years, at half the duration and cost of conventional missions.

A team of Emirati experts are tracking the Mars orbiter's journey at the ground station of the Mohammed bin Rashid Space Center located at Al Khawaneej. The team is supervising the probe's control operations, and receiving signals and data from the probe.

Once it enters the Red Planet's orbit, the probe will send back more than 1,000 gigabytes of new Mars data to be shared with over 200 research centres for free.

The mission's wider objective involves inspiring youth across the world to pursue science-based fields and spark their interest in technology, space engineering and advanced sciences.

So far, the mission has attracted 60,000 students to join its diverse educational programmes, developed 200 new technologies and helped publish 51 research papers and build 66 parts of the probe in the UAE.

reporters@khaleejtimes.com

Staff Reporter

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UAE's Mars probe has covered 20% of its journey in a month - Khaleej Times

Mars Petcare India, part of Mars, Incorporated, has appointed Pitchfork Partners Strategic Consulting as its strategic communication consultant for India. As part of its growth strategy in India, the pet care company will work closely with Pitchfork Partners to build corporate reputation and engage with relevant stakeholders.

According to Ganesh Ramani, general manager, Mars Petcare, Pitchfork Partners shares the companys beliefs and values around pet and animal welfare, bringing extensive stakeholder relationships and communication expertise to the business. The agency, after an analysis of business needs will align communication to business goals, championing reputation building, management and protection.

For Jaideep Shergill, co-founder, Pitchfork Partners, pet nutrition and needs is a category that needs more knowledge dissemination. This is an opportunity to bridge that gap. Mars Petcare is committed to making a better world for pets, and we are committed to helping the company achieve its business goals through strategic and insights-driven communication, he added.

Part of Mars, Incorporated, Mars Petcare is a pet food company, serving over 400 million pets across the world through nutrition, health and veterinary services. The companys portfolio of almost 50 brands serves the health and nutrition needs of the worlds pets including brands Pedigree, Whiskas, Royal Canin, Nutro, Greenies, Sheba, Cesar, IAMS and Eukanuba as well as the Waltham Petcare Science Institute which has advanced research. Mars Petcare is also a veterinary health provider through an international network of over 2,000 pet hospitals and diagnostic services including Banfield, Bluepearl, VCA, Linnaeus, AniCura and Antech.

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Mars Petcare India appoints Pitchfork Partners as their strategic communication consultant - The Financial Express