Daily Archives: August 17, 2020

The Futurist Quest To Cure Aging, And Why It May Never Work – Science 2.0

Posted: August 17, 2020 at 6:20 am

As time passes, our fertility declines and our bodies start to fail. These natural changes are what we call ageing.

In recent decades, weve come leaps and bounds in treating and preventing some of the worlds leading age-related diseases, such as coronary heart disease, dementia and Alzheimers disease.

But some research takes an entirely unique view on the role of science in easing the burden of aging, focusing instead on trying to prevent it, or drastically slow it down. This may seem like an idea reserved mainly for cranks and science fiction writers, but its not.

There have been myriad scientific research efforts focused on stopping or slowing the effects of aging.

Last year, scientists studying the nematode worm Caenorhabditis elegans (a common model organism for aging-related research) managed to manipulate its biochemical pathways. The resulting worms lived five times longer than their typical lifespan of 20 days.

The length of the telomere has also received a lot of interest. This is a tiny structure within a cell that protects chromosomes from deterioration. One study found a faster rate of telomere shortening resulted in a shorter lifespan in many species, including humans.

This suggests if we can protect these structures, we could greatly increase our lifespan. However, telomere maintenance is complex. Also, telomeres can vary in how quickly they shorten, depending on where they are in the body.

The drug metformin, usually prescribed to manage type 2 diabetes, has also been touted as a way to delay the onset of a range of age-related diseases, thus increasing health-span (how long we remain healthy).

Nir Barzilai, director of the Institute for Ageing Research at Yeshiva Universitys Albert Einstein College of Medicine, is seeking approval from the US Food and Drug Administration for the first clinical trial of metformin to treat aging.

But other researchers are concerned, as metformin intake has been associated with a higher risk of B vitamin deficiencies. Some studies suggest this can result in cognitive dysfunction.

One 2018 study found metformin can reduce aerobic capacity and quash the benefits of excercise something we know to help fight the effects of old age.

Metformin also shows mixed results in its effects on aging depending on which model organism is used (such as rats, flies or worms). This raises doubts about whether its supposed anti-aging capabilities would apply to humans.

Another compound of interest is nicotinamide adenine dinucleotide (NAD). This naturally occurring substance is vital to energy metabolism in most animals including humans, plants, bacteria and even yeast. In mice and humans, NAD levels appear to decline as we age.

NAD and compounds like resveratrol (a chemical isolated from wine) have been shown to work together to maintain the function of our mitochondria the structures that produce energy inside our cells and thus fight off aging in mice. But this research lacks much-needed human trials.

Evolutionary biologists know aging is a highly plastic process influenced by many factors including diet, climate, genetics and even the age at which our grandparents conceived our parents. But, we dont know why some species age more slowly than others.

Research has shown several species appear not to age. For example, the immortal jellyfish Turritopsis dohrnii can revert to a juvenile stage of life and seemingly escape the process of ageing.

To figure out why some species age better than humans, we have to understand so-called epigenetic changes which alter our DNA expression throughout the aging process.

Epigenetic changes are mechanisms that can determine which genes are turned on or off in offspring. They have a huge influence on the course of a species evolution.

Understanding these mechanisms could also help us understand why humans and other animals evolved to age in the first place.

When it comes to research on aging, immense interest from the public and large companies has created an environment where its difficult to separate unfounded claims from science. In this grey area, biohackers emerge.

Biohacking refers to actions that supposedly let you hack your brain and body to optimize their performance, without traditional medicine.

Its proponents often peddle claims exaggerated by cherry-picked evidence. One example is alkaline water, claimed to slow aging by reducing oxidative stress.

Two studies highlight alkaline waters positive effects for acid-base balance in the bloodstream, and increasing hydration status during exercise. But both of these studies were funded by companies selling alkaline water.

A systematic review of the literature shows there is no research to support or disprove beliefs about alkaline water being a genuine biohack.

There are also bogus young blood transfusions, in which an older person is injected with a younger persons blood to cure aging. This is a very real and exploitative part of the anti-aging industry.

The concept of fighting aging has long been woven into the human narrative.

But forcefully extending the human lifespan by even one decade would present difficult social realities, and we have little insight into what this would mean for us.

Would a cure for aging be abused by the wealthy? Would knowing we had longer to live decrease our motivation in life?

Perhaps its a good thing we wont be diving into the fountain of youth any time soon if ever.

By Zachariah Wylde, Postdoctoral Researcher in Evolutionary Biology, UNSW. This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Dom Price on leadership during COVID-19, and what Atlassian got wrong – SmartCompany.com.au

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Atlassian's resident tech futurist Dom Price.

When it comes to the global pandemic and the abrupt shift to remote work, even a tech giant such as Atlassian can be caught unawares, according to the Aussie unicorns resident tech futurist.

Speaking at Qualtrics Work Different event lastweek, Dominic Price said the key to leadership during the pandemic is experimentation and vulnerability. Ultimately, that can lead to long-lasting positive outcomes.

Even before the pandemic, Atlassians third-biggest office was home office, Price said in the online session. So, when the whole workforce went remote, there was a touch of complacency.

We thought we were just going to be naturally really good at it that once we flipped to working from home it was just going to be normal, he explained.

Actually, what we learnt quite quickly is that our habits, our rituals, were really baked in being in an office that water-cooler conversation, the incidental meeting in the corridor, a whole lot of habits that just didnt work suddenly in a remote fashion.

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The key to adapting has been listening to employees, taking pulse surveys, and keeping lines of communication very much open.

We practice stuff, if it works, we do more of it. If it doesnt, we can always roll it back.

For Price personally, despite working in a business built on innovation, it has helped to take a step back from technology once in a while.

When he starts feeling Zoom fatigue, he switches a few meetings to be audio-only, putting on his headphones and going for a stroll while chatting.

We started to evolve technology almost backwards, he said.

Its bizarre how old school talking on the phone suddenly felt.

COVID-19 is shaking up peoples everyday lives, both in work and home scenarios. That gives us space to challenge some of the social and professional constructs we tend to take for granted.

From a workplace perspective, one of those is place, Price said.

Even pre-pandemic, many knowledge workers had multiple workplaces anyway, flitting between home, the office, and a collection of favourite coffee shops.

For the most part, employees who can complete their tasks alone can work from anywhere.

Our job as leaders and custodians is to create an environment where they feel comfortable and flexible to do that, Price said.

Why should you need a desk in an office and a certain commute time to do that?

The challenge is, once you have a work-from-anywhere model, how do we team from anywhere?

It comes down to experimentation, Price says, and that can seem scary. But, during a global pandemic, when business-as-usual is out of the window and uncertainty abounds, theres actually never been a better time to experiment.

We have this desire to be right, and experimentation means youre probably going to be wrong as much as your right, and we stray away from it, he explained.

As leaders, weve got this opportunity the hard part here is the vulnerability, he added.

The superpower of a great leader in this modern world is the ability to be authentic and vulnerable. And thats not perfect, its beautifully imperfect.

Opening up these conversations within teams, about how to experiment and improve the remote workplace allows leaders to evolve, rather than simply telling others to, Price said.

It still amazes me, even before the pandemic, the number of leaders I was working with who were driving transformations agile, culture, digital transformations but they werent changing themselves.

We have to be able to walk the walk and talk the talk in these times. When we role model those behaviours, you will build momentum in all of your teammates around the world.

Price is the first to admit that moving to a remote-first workplace and maintaining a team mindset is no easy feat.

But, the benefits could be wide-reaching, and lasting.

Distributed teams can expand the talent pool within their reach, he noted.

If we design this on purpose, we can build environments that are way more inclusive than ever before, he said.

Literally commuting to an office rules out a whole lot of people from being able to work.

While some leaders are treating this adjustment as something to be endured, if they go about it mindfully, its an opportunity for investment in the future of any business.

You get access to a whole new talent base that has amazing ideas, and amazing backgrounds and amazing innovation weve just not tapped into them yet.

NOW READ: A specific kind of leader will see success during this pandemic, says Bren Brown

NOW READ: Atlassian makes remote work permanent, to create the future of work by living it

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Five things: future cars from the past – Stuff.co.nz

Posted: at 6:20 am

While 2020 has started to feel like some sort of futuristic pre-apocalypse disaster movie as we are battered by a raging pandemic and alarmed by increasingly erratic world leaders, you could be excused for longing for the future car designers and futurists from days gone imagined we would be living in now.

Luckily, you can distract yourself from reality for a bit and see how some of those wild dreams would look on our streets today, thanks to the team at Budget Direct Singapore.

Budget Direct has brought a number of speculative concept vehicles from the past to life and reimagined them in todays world in a series of digital renders.

supplied

No, its not a wildly speculative design from the past its what Elon Musk thinks well all be driving very soon. Maybe.

The result is seven realistic renderings based on their original wild designs from between 1936 and 1979, and are rather wonderful, if you ask us.

READ MORE:* Five Things: completely made-up car names* Blade Runner 2049: Denis Villeneuve explains why the movie is no replicant* Tiny cars with big appeal: Mazda's Kei car history* Five Things: the cheapest hybrids you can buy right now

Super-Cycle (1936)

Budget Direct Insurance/supplied

We are sure nothing would ever have gone wrong if a 480kmh motorbike was unleashed. It had a head cushion for safety, after all.

The June 1936 cover of Modern Mechanix & Inventions Magazine promised two revolutionary technologies: television and the 480kmh Super-Cycle.

While television has held its ground since then, sadly the Super-Cycle (and its unnamed inventor) were lost to the mists of time.

According to the magazine the Super-Cycle is capable of reaching record-breaking speeds on its spherical wheels, with the driver safely encased within the bikes aerodynamic shell.

For added safety, there is a cushion attached to the front of the canopy windscreen to lean your head on as you power forward. Which is something that only would have seemed safe in 1936.

Unnamed Chrysler (1941)

Budget Direct Insurance/Supplied

Gil Spears unnamed concept would have been a nightmare for anyone bad at parking.

Gil Spear was something of a specialist within the trade of car design: he mostly did the fronts.

He designed the front ends of the 1939 Plymouth, 1939 New Yorker, and 1940 Saratoga and Chrysler would adopt the wraparound grille on this unbuilt 1941 cruiser for its 1942 Royal.

Spears proto-space-age Chrysler tapers to a point at the rear perhaps suggesting that he specialised in the front bits because he wasnt so hot on the other end - while the wraparound chrome bumper that stretched the entire length of the car (imagine scraping that on a curb while parking...) gave it the appearance that it was floating.

McLouth - XV61 Concept (1961)

Budget Direct Insurance/Supplied

Were absolutely certain this back-to-front design wouldnt have caused any confusion whatsoever.

If you are a total movie car-nerd (guilty!) you will probably know Syd Mead as the designer behind the Tron Light Cycle (which inspired Kanedas bike in Akira) and the flying Spinner car from Blade Runner.

Getting even nerdier, Meads military-funded design for a four-legged, gyro-balanced, walking cargo vehicle also directly inspired the AT-AT from The Empire Strikes Back.

But before all of that the McLouth Steel Corporation commissioned Mead to design a car for the 1961 New York International Automobile Show.

McLouth built the XV (Xperimental Vehicle) and claimed that the car was both road safe and future safe because it would also run on a monorail system... that was clearly the future...

Singoletta (1962)

Budget Direct Insurance/Supplied

Ever wanted to tip over right in front of a truck? Well, the Singoletta would have been the car for you.

While magazine artist Walter Molino illustrated the Singoletta for the Domenica del Corriere in 1962, the actual inventor was the mysterious Cesare Armano, a pseudonym for the famous correspondent and science-fiction author Franco Bandini.

Bandinis solution to a future of traffic gridlock would cost a quarter of the price of a Fiat 500 and ten of them would fit in the space of one car.

A speed of no more than forty kilometres per hour. A minimum of protection from the weather. A minimum of space. A minimum of consumption. A minimum of cost, were Bandinis design parameters for the tiny commuter vehicle. Oh, and it was electric too.

The New Urban Car (1970)

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Resplendent in its metallic brown paint and boasting a huge canopy, the New Urban Car can only have come from the 1970s.

The New Urban Car was a tiny solution ot congestion dreamed up by Automotive writer Ken W. Purdy for a 1970 Playboy article illustrated by Syd Mead. Yes, that Syd Mead.

Purdy and Meads Tomorrows in-city car was a two-seater with a cheap, quiet, slightly greener gas turbine in place of the internal combustion engine, while space is maximised by combining the steering wheel and accelerator into a single fold-away lever swing it to steer, twist it to accelerate. Doesnt sound like anything could go wrong there...

The rear wheels, turbine and transmission were housed in a single unit that would be detachable to make repairs easier.

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Keep it Real Series: A Conversation with Simon Mainwaring – Real Leaders

Posted: at 6:20 am

PODCAST PEOPLE: A Summary from the Real Leaders Podcast

So what does it mean for your business? It means that you show up as a whole human being. Youre not just a job title with a skill set. Youre showing up with your heart and your hands and your head. And your work is an expression of who you want to be and the difference you want to make in the world.

Simon Mainwaring is a brand futurist, global keynote speaker, and best-selling author of We First: How Brands and Consumers Use Social Media to Build a Better World. He is also the founder and CEO of We First, a creative consultancy helping companies build brand reputation, profits, and social impact.

The following is a summary of #1 of the Keep It Real Series from the Real Leaders Podcast. This is a conversation with brand futurist and global keynote speaker, Simon Mainwaring. Watch, read, or listen to the full conversation below.

Simon discusses the importance of fulfillment in any given career, and consequently shares how he has found success to be an inside-out kind of job:

Theres a big fundamental difference between people who go to work to do a job, and people who go to work to give their gift, to give their skills. The way that youre fulfilled is that you fill yourself up from the inside, through what you give to others. You dont get filled up by what others say about you from the outside. And that sounds very simplistic, but I swear to God, it is transformative in your life.

Simon discusses the need to re-distribute our global business model. He emphasizes, however, that capitalism reimagined could be essential for improving the world on both a societal and ecological level.

I am a deep, deep believer in capitalism. But I think the benefits of it need to be distributed more evenly so that its actually sustainable. And what youre seeing right now is a breakdown, youre seeing the natural ecosystem breakdown through climate crisis, ocean acidification, loss of biodiversity, and extreme weather and all these things that fall out of it. And youre seeing that global social fabric breakdown, and Black Lives Matter, and all of these issues are a function of that.

Responsibility comes with this new business opportunity, and it will have to be a gradual process of evolution:

Only when youve got that coalition of all the different key players, can you start to build out a viable alternative to the way capitalism is being practiced. And a lot of people talk about how were trying to switch out the engine of capitalism as were hurtling down the road. But until we have all the parts, we dont have an engine, it cant actually operate as a viable alternative. And so I do think we will change where theres sufficient pain. Theres a sufficient coalition, stakeholders that want the same things, and that were collaborating in new ways to make that happen.

The interconnectedness of environmental issues is a cause for hope in healing our planet:

The same way all these issues are connected from climate, the same way they hurt us more because theyre connected, they can help us if we do the right thing, because theyre all connected. If we start to treat the planet more effectively, thatll have a better effect on the environments in which we live and the species and biodiversity out there, and so on and so on. This connectivity can work in our favor, not just against us.

Find Simon at: simonmainwaring.com

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AI Developers Want to Perform a Bizarre Study on Released Prisoners – Futurism

Posted: at 6:20 am

Watchful Eye

A team of computer scientists has a well-intentioned but thorny plan to reduce recidivism, the rate at which prisoners return to prison once released, and it involves constantly monitoring them as they go about their lives.

The idea? Giving parolees (who would volunteer for this program) smartphones and biometric wearables to monitor their biological data, pictures they take, and location information, all in the hopes of training artificial intelligence to identify patterns linked to regressions into criminal behavior.

Insights that help keep people out of prison could be useful, of course, but how this program would glean those insights is (to put it lightly) ethically fraught.

The Purdue scientists mention in a press release that the AI algorithm they created would analyze data in clumps, rather than in real-time. The study design would leave half of the volunteers, who are already members of a vulnerable population, entirely to their own devices, calling into question the point of them participating at all. And the others, the monitored group, would likely be on their very best behavior, since they know scientists are watching their every move which ultimately calls into question the integrity of this particular data, gathered in this particular way.

That said, there are noble motivations at work, here.

The goal of the study is to identify opportunities for early intervention to better assist those individuals to integrate back into general society successfully, Purdue University computer scientist Marcus Rogers said in the release.

But then again, how many times must we suffer technological solutions (surveillance AI) to societal problems (criminal recidivism) before we realize that our problems might be too much too big for one algorithm to solve?

READ MORE: Artificial intelligence examines best ways to keep parolees from recommitting crimes [Purdue University]

More on prisoner AI: A Finnish Startup Is Using Prison Labor to Train AI

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Quantum mechanics is immune to the butterfly effect – The Economist

Posted: at 6:17 am

That could help with the design of quantum computers

Aug 15th 2020

IN RAY BRADBURYs science-fiction story A Sound of Thunder, a character time-travels far into the past and inadvertently crushes a butterfly underfoot. The consequences of that minuscule change ripple through reality such that, upon the time-travellers return, the present has been dramatically changed.

The butterfly effect describes the high sensitivity of many systems to tiny changes in their starting conditions. But while it is a feature of classical physics, it has been unclear whether it also applies to quantum mechanics, which governs the interactions of tiny objects like atoms and fundamental particles. Bin Yan and Nikolai Sinitsyn, a pair of physicists at Los Alamos National Laboratory, decided to find out. As they report in Physical Review Letters, quantum-mechanical systems seem to be more resilient than classical ones. Strangely, they seem to have the capacity to repair damage done in the past as time unfolds.

To perform their experiment, Drs Yan and Sinitsyn ran simulations on a small quantum computer made by IBM. They constructed a simple quantum system consisting of qubitsthe quantum analogue of the familiar one-or-zero bits used by classical computers. Like an ordinary bit, a qubit can be either one or zero. But it can also exist in superposition, a chimerical mix of both states at once.

Having established the system, the authors prepared a particular qubit by setting its state to zero. That qubit was then allowed to interact with the others in a process called quantum scrambling which, in this case, mimics the effect of evolving a quantum system backwards in time. Once this virtual foray into the past was completed, the authors disturbed the chosen qubit, destroying its local information and its correlations with the other qubits. Finally, the authors performed a reversed scrambling process on the now-damaged system. This was analogous to running the quantum system all the way forwards in time to where it all began.

They then checked to see how similar the final state of the chosen qubit was to the zero-state it had been assigned at the beginning of the experiment. The classical butterfly effect suggests that the researchers meddling should have changed it quite drastically. In the event, the qubits original state had been almost entirely recovered. Its state was not quite zero, but it was, in quantum-mechanical terms, 98.3% of the way there, a difference that was deemed insignificant. The final output state after the forward evolution is essentially the same as the input state before backward evolution, says Dr Sinitsyn. It can be viewed as the same input state plus some small background noise. Oddest of all was the fact that the further back in simulated time the damage was done, the greater the rate of recoveryas if the quantum system was repairing itself with time.

The mechanism behind all this is known as entanglement. As quantum objects interact, their states become highly correlatedentangledin a way that serves to diffuse localised information about the state of one quantum object across the system as a whole. Damage to one part of the system does not destroy information in the same way as it would with a classical system. Instead of losing your work when your laptop crashes, having a highly entangled system is a bit like having back-ups stashed in every room of the house. Even though the information held in the disturbed qubit is lost, its links with the other qubits in the system can act to restore it.

The upshot is that the butterfly effect seems not to apply to quantum systems. Besides making life safe for tiny time-travellers, that may have implications for quantum computing, too, a field into which companies and countries are investing billions of dollars. We think of quantum systems, especially in quantum computing, as very fragile, says Natalia Ares, a physicist at the University of Oxford. That this result demonstrates that quantum systems can in fact be unexpectedly robust is an encouraging finding, and bodes well for potential future advances in the field.

This article appeared in the Science & technology section of the print edition under the headline "A flutter in time"

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Major quantum computational breakthrough is shaking up physics and maths – The Conversation UK

Posted: at 6:17 am

MIP* = RE is not a typo. It is a groundbreaking discovery and the catchy title of a recent paper in the field of quantum complexity theory. Complexity theory is a zoo of complexity classes collections of computational problems of which MIP* and RE are but two.

The 165-page paper shows that these two classes are the same. That may seem like an insignificant detail in an abstract theory without any real-world application. But physicists and mathematicians are flocking to visit the zoo, even though they probably dont understand it all. Because it turns out the discovery has astonishing consequences for their own disciplines.

In 1936, Alan Turing showed that the Halting Problem algorithmically deciding whether a computer program halts or loops forever cannot be solved. Modern computer science was born. Its success made the impression that soon all practical problems would yield to the tremendous power of the computer.

But it soon became apparent that, while some problems can be solved algorithmically, the actual computation will last long after our Sun will have engulfed the computer performing the computation. Figuring out how to solve a problem algorithmically was not enough. It was vital to classify solutions by efficiency. Complexity theory classifies problems according to how hard it is to solve them. The hardness of a problem is measured in terms of how long the computation lasts.

RE stands for problems that can be solved by a computer. It is the zoo. Lets have a look at some subclasses.

The class P consists of problems which a known algorithm can solve quickly (technically, in polynomial time). For instance, multiplying two numbers belongs to P since long multiplication is an efficient algorithm to solve the problem. The problem of finding the prime factors of a number is not known to be in P; the problem can certainly be solved by a computer but no known algorithm can do so efficiently. A related problem, deciding if a given number is a prime, was in similar limbo until 2004 when an efficient algorithm showed that this problem is in P.

Another complexity class is NP. Imagine a maze. Is there a way out of this maze? is a yes/no question. If the answer is yes, then there is a simple way to convince us: simply give us the directions, well follow them, and well find the exit. If the answer is no, however, wed have to traverse the entire maze without ever finding a way out to be convinced.

Such yes/no problems for which, if the answer is yes, we can efficiently demonstrate that, belong to NP. Any solution to a problem serves to convince us of the answer, and so P is contained in NP. Surprisingly, a million dollar question is whether P=NP. Nobody knows.

The classes described so far represent problems faced by a normal computer. But computers are fundamentally changing quantum computers are being developed. But if a new type of computer comes along and claims to solve one of our problems, how can we trust it is correct?

Imagine an interaction between two entities, an interrogator and a prover. In a police interrogation, the prover may be a suspect attempting to prove their innocence. The interrogator must decide whether the prover is sufficiently convincing. There is an imbalance; knowledge-wise the interrogator is in an inferior position.

In complexity theory, the interrogator is the person, with limited computational power, trying to solve the problem. The prover is the new computer, which is assumed to have immense computational power. An interactive proof system is a protocol that the interrogator can use in order to determine, at least with high probability, whether the prover should be believed. By analogy, these are crimes that the police may not be able to solve, but at least innocents can convince the police of their innocence. This is the class IP.

If multiple provers can be interrogated, and the provers are not allowed to coordinate their answers (as is typically the case when the police interrogates multiple suspects), then we get to the class MIP. Such interrogations, via cross examining the provers responses, provide the interrogator with greater power, so MIP contains IP.

Quantum communication is a new form of communication carried out with qubits. Entanglement a quantum feature in which qubits are spookishly entangled, even if separated makes quantum communication fundamentally different to ordinary communication. Allowing the provers of MIP to share an entangled qubit leads to the class MIP*.

It seems obvious that communication between the provers can only serve to help the provers coordinate lies rather than assist the interrogator in discovering truth. For that reason, nobody expected that allowing more communication would make computational problems more reliable and solvable. Surprisingly, we now know that MIP* = RE. This means that quantum communication behaves wildly differently to normal communication.

In the 1970s, Alain Connes formulated what became known as the Connes Embedding Problem. Grossly simplified, this asked whether infinite matrices can be approximated by finite matrices. This new paper has now proved this isnt possible an important finding for pure mathematicians.

In 1993, meanwhile, Boris Tsirelson pinpointed a problem in physics now known as Tsirelsons Problem. This was about two different mathematical formalisms of a single situation in quantum mechanics to date an incredibly successful theory that explains the subatomic world. Being two different descriptions of the same phenomenon it was to be expected that the two formalisms were mathematically equivalent.

But the new paper now shows that they arent. Exactly how they can both still yield the same results and both describe the same physical reality is unknown, but it is why physicists are also suddenly taking an interest.

Time will tell what other unanswered scientific questions will yield to the study of complexity. Undoubtedly, MIP* = RE is a great leap forward.

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Physicists watch quantum particles tunnel through solid barriers. Here’s what they found. – Space.com

Posted: at 6:17 am

The quantum world is a pretty wild one, where the seemingly impossible happens all the time: Teensy objects separated by miles are tied to one another, and particles can even be in two places at once. But one of the most perplexing quantum superpowers is the movement of particles through seemingly impenetrable barriers.

Now, a team of physicists has devised a simple way to measure the duration of this bizarre phenomenon, called quantum tunneling. And they figured out how long the tunneling takes from start to finish from the moment a particle enters the barrier, tunnels through and comes out the other side, they reported online July 22 in the journal Nature.

Quantum tunneling is a phenomenon where an atom or a subatomic particle can appear on the opposite side of a barrier that should be impossible for the particle to penetrate. It's as if you were walking and encountered a 10-foot-tall (3 meters) wall extending as far as the eye can see. Without a ladder or Spider-man climbing skills, the wall would make it impossible for you to continue.

Related: The 18 biggest unsolved mysteries in physics

However, in the quantum world, it is rare, but possible, for an atom or electron to simply "appear" on the other side, as if a tunnel had been dug through the wall. "Quantum tunneling is one of the most puzzling of quantum phenomena," said study co-author Aephraim Steinberg, co-director of the Quantum Information Science Program at Canadian Institute for Advanced Research. "And it is fantastic that we're now able to actually study it in this way."

Quantum tunneling is not new to physicists. It forms the basis of many modern technologies such as electronic chips, called tunnel diodes, which allow for the movement of electricity through a circuit in one direction but not the other. Scanning tunneling microscopes (STM) also use tunneling to literally show individual atoms on the surface of a solid. Shortly after the first STM was invented, researchers at IBM reported using the device to spell out the letters IBM using 35 xenon atoms on a nickel substrate.

While the laws of quantum mechanics allow for quantum tunneling, researchers still don't know exactly what happens while a subatomic particle is undergoing the tunneling process. Indeed, some researchers thought that the particle appears instantaneously on the other side of the barrier as if it instantaneously teleported there, Sci-News.com reported.

Researchers had previously tried to measure the amount of time it takes for tunneling to occur, with varying results. One of the difficulties in earlier versions of this type of experiment is identifying the moment tunneling starts and stops. To simplify the methodology, the researchers used magnets to create a new kind of "clock" that would tick only while the particle was tunneling.

Subatomic particles all have magnetic properties and when magnets are in an external magnetic field, they rotate like a spinning top. The amount of rotation (also called precession) depends on how long the particle is bathed in that magnetic field. Knowing that, the Toronto group used a magnetic field to form their barrier. When particles are inside the barrier, they precess. Outside it, they don't. So measuring how long the particles precess told the researchers how long those atoms took to tunnel through the barrier.

Related: 18 times quantum particles blew our minds

"The experiment is a breathtaking technical achievement," said Drew Alton, physics professor at Augustana University, in South Dakota.

The researchers prepared approximately 8,000 rubidium atoms, cooled them to a billionth of a degree above absolute zero. The atoms needed to be this temperature, otherwise they would have moved around randomly at high speeds, rather than staying in a small clump. The scientists used a laser to create the magnetic barrier; they focused the laser so that the barrier was 1.3 micrometers (microns) thick, or the thickness of about 2,500 rubidium atoms. (So if you were a foot thick, front to back, this barrier would be the equivalent of about half a mile thick.) Using another laser, the scientists nudged the rubidium atoms toward the barrier, moving them about 0.15 inches per second (4 millimeters/s).

As expected, most of the rubidium atoms bounced off the barrier. However, due to quantum tunneling, about 3% of the atoms penetrated the barrier and appeared on the other side. Based on the precession of those atoms, it took them about 0.6 milliseconds to traverse the barrier.

Chad Orzel, an associate professor of physics at Union College in New York, who was not part of the study, applauded the experiment, "Their experiment is ingeniously constructed to make it difficult to interpret as anything other than what they say," said Orzel, author of "How to Teach Quantum Mechanics to Your Dog" (Scribner, 2010) It "is one of the best examples you'll see of a thought experiment made real," he added.

Experiments exploring quantum tunneling are difficult and further research is needed to understand the implications of this study. The Toronto group is already considering improvements to their apparatus to not only determine the duration of the tunneling process, but to also see if they can learn anything about velocity of the atoms at different points inside the barrier. "We're working on a new measurement where we make the barrier thicker and then determine the amount of precession at different depths," Steinberg said. "It will be very interesting to see if the atoms' speed is constant or not."

In many interpretations of quantum mechanics, it is impossible even in principle to determine a subatomic particle's trajectory. Such a measurement could lead to insights into the confusing world of quantum theory. The quantum world is very different from the world we're familiar with. Experiments like these will help make it a little less mysterious.

Originally published on Live Science.

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Physicists watch quantum particles tunnel through solid barriers. Here's what they found. - Space.com

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The science of marketing: taking inspiration from quantum physics – The Drum

Posted: at 6:17 am

There arent many aspiring astrophysicists who go on to become strategists, but Publicis Media head of strategy Shann Biglione is the exception. Here, he shares a thought-provoking piece about science, marketing and the contradictions that rule us all.

When I was young and naive, my ambition was to become an astrophysicist. I was starstruck by the cosmos, inebriated by Hubbles imagery and the mind-blowing concepts of Einsteins general relativity. A painstakingly obtained undergraduate in physics later, I realized I wasnt nearly smart enough for rocket science and fittingly decided for a career in marketing instead.

As the years went by and the hairline receded, I found that great marketing is fairly simple, but hard. Yet, we keep celebrating people who want us to believe they make the complicated easy, waving change as a scare tactic or asking us to simply start with the why. And so, we come with perfectly held models that explain it all, billing expensive hours to introduce new paradigms we can pitch in the elevator.

But the more you learn about marketing, the more you realize that being able to entertain seemingly contradicting models is not a bug, but a feature. And after years of trying to make sense of my daily work, there are a few parallels between scientific theory and marketing theory I find titillating to draw. Especially if those literally keep physicists up at night.

As our understanding of quantum scale objects grew, a baffling realization challenged the very definition of how matter operates. Electrons, photons and protons not only carry their properties like particles that move as points in space, but also as waves that ripple through it. Light (photons), when sent through a thin hole, doesnt just send a straight line of its particle through the holes, it projects wave-like patterns that echo behind it. Einstein described this as having two contradictory pictures of reality; separately neither of them fully explains the phenomena of light, but together they do.

The together they do part is a very interesting provocation for marketers, one brilliantly entertained a few years ago by Bob AdContrarian Hoffman. In it, Bob drew the parallel with consumer behavior. He argues that we tend to define consumer behavior through either a rational, persuasive lens where they do not throw their money away on stupid crap, or an irrational model where consumers are deeply influenced by emotions and heuristics, often unaware of their true motivations.

The reality is that we have seen evidence for both, and its easy to think one is more important than the other. But like photons, they are more likely explained by their contradictions. One can both display extremely rational behaviors at times all the while being emotionally driven a second later. And yes, there is absolutely value in understanding how to fit either pattern, but its important to remember they are not either/or questions as much as they are an either/and combination.

A second interesting theory is Heisenbergs uncertainty principle (yes, that Heisenberg, although no, not that Heisenberg). It states that the more precisely the position of some particle is determined, the less precisely its momentum can be predicted from initial conditions. We cannot know both accurately at the same time.

It may remind you of the observer principle, which dictates that the mere observation of a phenomenon inevitably changes that phenomenon (for example, running a focus group creates a severe bias in the response). But the uncertainty principle is quite specific about the fact we can define position or momentum, we simply cannot know both at once.

Of course, this is a metaphorical analysis, but I cannot help thinking data (and the way we use it in advertising) often suffers from the same level of uncertainty. We can know that someone has had a connection with a theme, for example through search behaviors or contextual analysis, but we cannot really know why theyre there, or where they are going with this. Could it be, for example, that I am tagged as a sports enthusiast because I was researching the latest Netflix docuseries?

This is not a trivial question to answer for data system, because relying too heavily on data creates dangerous levels of misattribution between provenance, intent and context of the user. And so, it begs the question: would we be more effective as marketers if we made the assumption data-driven marketing is dictated by an uncertainty principle that dispels the illusion of it being deterministic?

One of the most fascinating questions of modern physics is one that Einstein obsessed about until his death: we have completely different theories to explain how the universe works at a macro level than we do for a micro level.

Our understanding of the atomically small is defined by the probabilistic models of quantum field theory, while the world at a cosmic level is currently explained by Einsteins deterministic models of general relativity. Individually, they have worked absolute wonders for human progress: one brought us the magic of modern electronics, the other gives us the GPS and the concept of black holes. But together? Physicists still arent sure how to reconcile the two. There just is a scale at which the laws of one go out of the window while the rules of the other take over.

This was unacceptable to Einstein, and his rejection of a probabilistic model led to one of his most famous quotes: God does not play dice. Decades later, scientists are still trying to solve one of the greatest challenges of modern physics: uncovering a unified theory that makes sense of the small and the big.

Turn to marketing, and the equivalence can be framed in two different ways. Its tempting first to think of the direct parallel with small and big brands. And sure, because their means are very limited small brands tend to operate differently from big brands. But generally, this is more a function of context and operational reality than a true difference in laws of growth.

This is why Byron Sharp, who certainly came closest to a unified theory of marketing, likes to remind us niche just means small when people argue the Ehrenberg-Bass Institutes laws of growth only work for big consumer packages goods companies.

No, where I see a more interesting parallel is with Binet and Fields contrast between short-term and long-term thinking. According to them, marketing works with two different models: one that is emotionally led and mass streamed, another that is more persuasive, and activation based, with more precision in targeting. This has been an increasingly popular theory in the industry, further validated and popularized as part of Mark Ritsons recent analysis of the Effies.

The problem is that this model is often introduced to marketers in an effort to move the pendulum away from something; more recently its been particularly relevant among those where performance marketing obsessed with efficiencies became the new gospel. And like Einstein, people want to believe in a unified theory that speaks to their own bias and dogmas (consumers dont play with dice). Performance marketers remain convinced its still about tracking return on advertising spend on every behavior, just at a bigger scale, while brand marketers think the job is still all about culture.

This misses the core of the message. Its not about being long-term or short-term, its about accepting that both play a role and that every brand needs to strike a balance between the two. Like in physics where the scale you wish to study defines the rules, the ways of marketing can be different depending on the objective youre trying to balance. And thus, hyper targeting may not be the paradigm that defines everything, but remains extremely relevant to an entire side of your plan. Data will provide you lots of actionable behavioral insights, but it wont give you the wider cultural texture. Building the brand will reduce price sensitivity but giving consumers a good understanding of what theyre buying in the first place remains essential.

Marketing in general is a high stakes game decided by a committee of people who are not marketing experts, and so it remains tempting to provide the simplistic view. This is probably why some of the most popular gurus do so well: not because they inspire marketers, but precisely because the simplicity of their recommendation sits well beyond just marketers. Nevertheless, its valuable to find relief in the beauty of balance, nuance, complementarity and yes, just as in physics, sometimes even contradictions.

Shann Biglione is head of strategy, Publicis Media

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Here’s why we need to build a quantum security coalition – World Economic Forum

Posted: at 6:17 am

The power of quantum computers creates an unprecedented threat to the security of our data through its potential to break the cryptography that underpins our digital ecosystem. The technology community can address and manage this risk that has the potential to act as a strategic blocker to the wider adoption of Quantum technology; doing so will help unlock the trillion-dollar potential value of quantum technology to the global economy.

For all the dramatic advances they will offer, quantum computers could threaten our ability to encrypt information and exchange it securely. While this development has the potential for significant economic and geopolitical disruption, the technology to mitigate this risk exists today and it also presents a transformative opportunity to deliver a new level of digital trust and security.

What the world needs is a quantum security coalition, a global community of those who are committed to promoting the safe and secure adoption of new quantum applications, promoting better quantum literacy among global leaders, and accelerating a secure global ecosystem, including quantum security technology, that will be able to unlock the true value and potential of this technology securely.

Quantum science is now being harnessed to build a strong cybersecurity response to both a future as well as the current threat landscape. The resultant technologies can provide the basis for a new security foundation that will offer a step-change in our ability to secure our digital infrastructure but we need action now to incentivize their widespread adoption across the digital ecosystem.

Leveraging the laws of physics, quantum-enabled technologies, such as quantum key distribution and quantum random number generation, are not susceptible to attacks from either quantum computers or powerful mathematical techniques. As such they can provide robust and future-proof security and potentially a new paradigm of trust not currently available using traditional approaches.

These physics-based approaches, based on advanced cybersecurity software and next-generation cryptographic strategies (known as post-quantum algorithms), deliver resilient cybersecurity infrastructure capable of safeguarding our digital lives and connected societies today and into the future. Quantum-enabled technologies form the core of the quantum principles that can be employed to assure the security of digital communications. The following examples of potential applications will play a critical role in building trust in the digital ecosystem.:

1. Quantum key distribution technology uses quantum effects to protect the most critical and vulnerable link in the security chain: the exchange of encryption keys between parties. The diagram below illustrates a quantum key distribution system using an optical fibre-based channel to exchange key material, protected by the laws of quantum physics. Adaptations to other channels such as 'over-the-air' quantum key distribution are also maturing.

Quantum key distribution (QKD)

Image: Quintessence Labs

2. Quantum effects can also be harnessed to deliver high-speed streams of truly random (known as full entropy) bits, which can be used to construct high-quality encryption keys. By virtue of being truly random, and thus unpredictable, such keys are more secure. Devices capturing these quantum effects are now mature and are today being deployed in existing technology and infrastructure.

The importance of entropy in security is well illustrated by cautionary tales of what has happened when too much reliance has been placed on deterministic or algorithmic approaches to generating random numbers.

In 2017, Russian hackers cheated casinos out of millions of dollars by targeting weak (software-based) pseudo-random number generation algorithms in slot machines. They used smartphones to record the patterns of the spins of slot machine wheels and then reverse-engineered the underlying random number-generation algorithm. This enabled the hackers to predict the spins and monetize this predictability. As a consequence, the gaming industry has been one of the first to start realizing the potential power of quantum-enabled true random number generation.

The foundations of this new security paradigm are firmly in place; however more work is needed to drive broad adoption. This is a new technology, and within the security ecosystem progress is being made within the academic, innovation labs and specialist technical communities. But within the security field we see two main barriers that the wider community needs to address:

Barrier 1: Maturity and standards

While quantum entropy is a known, highly capable technology for generating encryption keys that is also ready for broad implementation, there still remain barriers to the deployment of other components of the quantum principles, specifically post-quantum algorithms and quantum key distribution. This includes determining which of the proposed post-quantum algorithms will provide the most robust and durable security while minimizing operational impacts and costs. Similarly, there are multiple different types of quantum key distribution under development that meet a range of needs, and potentially causing confusion among early adopters.

Barrier 2: Building the quantum security ecosystem

Currently, there is a major gap in both awareness of and information about the potential applications, risks and security solutions associated with quantum technology. For leaders charged with ensuring the security and integrity of the systems on which businesses rely, there is still hyperbole in the quantum security debate. The community can change this by building quantum literacy at the board and CEO level. This will require actions at the individual as well as the collective leadership level from gaining an inventory of information assets (including shared infrastructure) and developing a comprehensive understanding of risks potentially impacted by quantum technology to building a roadmap identifying key milestones and trigger events.

In parallel, this technology transition requires the urgent development of a pipeline of professionals to implement these principles effectively. The quantum security market alone is expected to grow to globally to $25 billion in just a few short years. The community needs to start investing in skills and the supply ecosystem must start preparing for a quantum-enabled safe and digitally secure posture. The acceleration of government-led initiatives such as those announced in the US, EU, India, Japan, and Australia will also help.

It is imperative that the cybersecurity community begins to build and accelerate its adoption of quantum security technology, and to move its value from the technical to the transformative space. This emerging technology is already being implemented to build a strong cybersecurity response to the potential cryptographic threat, but these new quantum-enabled technologies provide the basis for a new security foundation that will offer a step-change in our ability to secure digital infrastructure.

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