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Daily Archives: January 9, 2020
Posted: January 9, 2020 at 3:51 am
Japan is a very up and coming location for casinos. Asia is renowned as a conscientious and gamble-loving nation; originating many years ago, lots of gambling games first originated in Asia and in essence, gambling is a very social activity.
However for many years, Japan lacked a little lustre when it comes to gambling, especially because for so many years it was illegal in the country.
However new rules have surfaced and certain gambling is allowed and new casinos are popping up, one of the first and most exciting is what is named as the Espace pachinko parlour, situated in central Tokyo.
Note that they are not necessarily caused casinos but rather parlours that are known for a place to play games and engage in gambling activities.
It truly is a time and a place for friends and family to get together and play games with the possibility of winning a little money along the way. Gambling responsibly is always incredibly important.
Tokyos parlour, the Espace pachinko parlour, is an oasis of bright lights, air conditioning and plenty of luxury. It feels jazzy, dazzling and looks worthy of being in a Hollywood blockbuster. There is a lack of casinos still in the country but more and more are receiving licenses for building new ones, Osaka being one of them.
Tokyo is also home to a casino named Amusement Casino Bar NANA, that provide a cosy setting with cocktails and plenty of games to choose from; it includes booths, games tables and a very social atmosphere. This is definitely the main theme of casinos in Japan, as it is still very taboo in the country to banish its years of tradition of not allowing gambling.
Paraja Casino and Bar in Tokyo has less of a social feel but offers food and drink and focuses on this heavily, with gambling and game playing as a sideline but highlights casino in its name. You will find most of the casinos in the downtown areas of the cities, and not in any suburbs but this of course doesnt rule out people playing at home between friends.
There are plans in 2025, for a multi-million dollar casino to be built, which will be a huge boon to the city with much business potential. The desire for more casinos is certainly elevating but narrowing down the best casinos may be tricky, as they do vary from city to city. In Osaka, the gambling scene is certainly improving, with the casino Lucky 29 being one of the cities favourites. With a laid back feel, this feels more like a bar than a vasino, meaning its a great choice for the punters, especially after work it makes for a great escape after the hard working day.
Again in Osaka is Absinthe Wormwood, a cosy and intimate venue for game playing and a drink. They offer entertainment also which takes away a little from the thrill of naming itself casino. They make for brilliant socialising venues which diminish the fear of it feeling like gambling.
Vera&John (in Japanese)is one of the countrys most exciting casinos! Its popularity has grown to such a point, where it is now featured in the top ten best casinos in Japan, a huge feat. Vera and John offer many exciting perks for a modern day gambler, and in Japan the need for moving with the times is very important.
New players can enjoy a huge array of games, as well as a bonus scheme which is a huge positive for a more dedicated gambler. The new choice of games is an impressive prospect for younger gamblers, it adds a little mystery and excitement to the more traditional casino games.
Its a true game-changer in terms of how we gamble and the type of gambling that people usually participate in.
It may seem that Japan are taking a gamble on their new investments, but the demand has risen for the establishments and could bring a wave of new tourism and money to the major cities. Areas such as Yokohama and Nagoya are looking at utilising the new casinos to bring optimum custom by adding casinos in to resorts, conference centres, hotels and shopping areas.
It will tap into new markets that have not yet been delved into, but they do aim to tackle these new developments with sensitivity due to a 58% opposition and a fear that people will get into debt and need to rely on the government if this should happen; but overall, its an exciting new concept for Japan, already with some incredible casinos.
Posted: at 3:51 am
The world of online casino platforms and applications is one of the most fiercely competitive sectors. Developers are looking for an edge to attempt to gain maximum market share which has led to many innovations in the space. In this article, I will talk about what the different gaming software providers are up to and what to expect throughout 2020.
Microgaming is one of the oldest and most trusted casino software developers in the business and are used by many of the top online casinos such as Unibet along with 32Red. One of the biggest reasons for their success has been their impressive slots library of games they have created. They include the record-breaking slots game Mega Moolah which holds the record for the highest jackpot payouts.
In recent years the company has had major success with its popular themed slots games which include one of the most popular of recent years "Game of Thrones". In 2020 expected to see a more similar slot titled along with releases of an updated version of their present portfolio.
NetEnt is one of the biggest success stories of the online casino industry and since been founded in 1996, it has experienced staggering growth. It is responsible for helping to revolutionize the online casino sector with its state of the art games library. It has the world's largest progressive jackpot machines libraries that include Mega Fortune.
The company has had a lot of recent success with its new 15-reel slot machine games that have amazing storylines attached to them. In their library, it includes the popular Jack Hammer and Gonzo's Quest which both have the best gameplay attached to them thanks to NetEnts innovative software. They also excel in live dealer games along with having an extensive table game choice. Many of the world's most popular online casinos such as Mr. Green as powered by NetEnt software.
Playtech is one of the largest casino game developers in the world and has many offices worldwide. A lot of its recent success has been due to its partnership deal with Marvel. It has been one of the driving forces of growth for the company with slots titles such as The Fantastic Four along with Iron Man 2 were two of the most popular slots games of 2019.
It, not just slots games where the company excels as it has some of the best versions of poker, blackjack, roulette and other table games you will find. You will find their software powering many of the top brands that include Betfred and Paddy Power.
There are many other casino applications and software developers in the world and more are entering the space each year. Blockchain technology has brought new developers along with innovation to the sector so over the next few years expect the competition for market share to get even more competitive. This is great news for gamers it will drive innovation along with rewards as companies battle to gain the largest share of this multi-billion dollar industry.
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Posted: at 3:51 am
Ardalan Shekarabi, Swedens Minister of Social Security, has told national media that the government is ready to publish stage two of its regulatory approach on gambling, focusing on enforcing tougher advertising and marketing restrictions upon licensed incumbents.
Recognised as one of the highest-profile MPs within the governing Socialdemokraterna (social democrats) party, Shekarabi is the former Minister of Civil Affairs, who played a key role in drafting the re-regulation of Swedish online gambling laws during 2018.
Despite moving his departmental position, the government has maintained Shekarabi as a key advisor in the regulatory development of Swedens gambling marketplace.
Following the first quarter of trading under the new laws established by Swedens revamped Gambling Act regulating online gambling services, Shekarabi would publicly criticise incumbents for undertaking excessive and aggressive marketing practices targeting audiences across multiple media verticals.
Shekarabi would sanction Swedish gambling inspectorate Spelinspektionento carry out a review of industry advertising, assessing whether further systems and controls were needed to limit marketing output.
Speaking to national media, Shekarabi confirmed that he was ready to publish stage two of Swedens regulatory framework in which the government will tighten legislation with regards to advertising verticals and online casino.
I am happy with the whole thing, but there is still an area where we will have to spend a lot of our energy in the coming months, and that is advertising, he said.
Here we have to regain control, as we need to tighten up the law to remove the aggressive game advertising, especially with regards to dangerous elements that are attached to online casinos.
Reviewing year-1 of Swedens re-regulation of online gambling services, Shekarabi maintained that despite legal challenges by incumbents, the government framework should be regarded as a success story.
Of note, Shekarabi highlighted that the government and Spelinspektionen had been successful in carrying out its channelization strategy, in which consumers have engaged with authorised actors.
Gustav Hoffstedt, Secretary-General of Swedish online gambling trade body BOS, would reject Shekarabi comments stating that the minister was ignorant of the black market reality facing consumers and incumbents.
Only the Minister believes this, he countered. Everyone else has received the alarming message from his own expert authority at Spelinspektionen is below the governments target of 90 per cent, and that the sewerage will continue to decline.The licensing system is leaking players.
For 2020, Hoffstedt underlines that the Swedish government should rethink its channelisation requirements, removing legislation which only strengthens black market actors targeting Swedish consumers not because the licensed companies would break any laws, but because the gaming consumers in an accelerating development leave the licensing system.
Meanwhile, Jenny Nilzon, Chief Executive of Swedish Gambling Association SPER, has warned the government that year-2 of its regulatory agenda should focus on working with licensed incumbents who have committed to reducing their advertising volume.
The industry is working together to curb advertising and we see a big difference today compared to a year ago, both in volume and content, she added. If the law is to be tightened further, it is important to put it against the Channelisation, that is, the customers do not apply to unlicensed gaming companies.Unfortunately, we see this trend increasing, which is a more serious problem than industry advertising.
Posted: at 3:51 am
Gamesys Group Plc, which operates New Jersey online casinos for Virgin and Tropicana, announced a content deal with Spin Games LLC this week. Along with a few new slot titles, the deal includes the virtual sports betting game NBA Last 60.
NBA Last 60 comes from British developer Highlight Games, differing from most virtual sports titles in its use of real NBA footage.
Most virtual sports use digital animation to present a match simulation. NBA Last 60 instead pulls clips from a library of highlight reels from recent NBA seasons, stringing them together to simulate the final 60 seconds of a fictitious game.
Players first select which two teams theyd like to compete. The game then presents them with odds for a few different types of wagers, such as game-winner or the total number of points. Once the player finishes placing their bets, the game randomly generates a minutes worth of highlights for the player to watch and resolves the wagers.
Highlight Games first announced a 90-second version of the game, NBA Last 90, in June 2019. The 60-second version was added later, presumably at operators request.
Gamesys is the third operator to strike a deal with Spin Games to offer the title. Resorts signed up for NBA Last 90 in August. Golden Nugget followed in October, opting for the 60-second version. The game isnt available on either site yet but should be soon, as the Golden Nugget announcement specified a launch in early 2020.
NBA LAST 60 ON DEMAND from nick on Vimeo.
NBA Last 60/90 is Highlights second title. Soccerbet is already available through many European sportsbooks, and its become particularly popular in Italy.
As the title suggests, Soccerbet functions similarly to NBA Last 60. Instead of portraying the final minute of a fictitious game, however, it presents the clips as if they were the highlight reel for a full match, including goals, near misses, and yellow or red cards.
Highlight is also working on an ice hockey title that is along the same lines. It does not have a deal in place with the NHL, though, so it currently relies on international hockey footage.
Soccerbets reception in Europe provides some cause for optimism about the NBA title. Since making its Italian debut in 2019, it has been adopted by many of the countrys sportsbooks and displaced more traditional virtual sports to become the number one product in the category.
Greece looks to be Highlights next target. In December, it announced a deal with the Greek Football League to use its footage for virtual sports betting.
On the surface, basketball seems like an even better fit for this type of product than soccer. The games pacing means highlights can occur several times in 60 or 90 seconds. Compared to Soccerbet, NBA Last 60/90 manages to feel a bit more like the dying seconds of a close game than a postgame recap.
That said, the level of immersion is far from perfect.
Naturally, the players on the court (and sometimes even the colors of the uniforms) change from clip to clip. Also, there is a pronounced fade to black between each. Still, Soccerbets results suggest bettors prefer live clips to computer-generated footage, even with these flaws.
The bigger problem in the US will be a lack of familiarity and visibility. The European sports-betting market is mature. Punters are used to betting online, and seeing virtual sports alongside real ones is not uncommon among sportsbooks.
This is not yet the case in the US, where no sportsbook offers virtual sports betting at the moment.
Where the option exists, its invariably alongside online casino games (and usually buried). Golden Nugget offers virtual soccer and five types of virtual racing, for instance, but they appear on the 14th of 15 tabs. Theyre not even visible without scrolling for anyone not using a high-resolution display.
Its not clear whether it would even be possible to include virtual sports in a US sportsbook. That depends on lawmakers and regulators,and whether they deem betting on a simulated match to be more akin to sports betting or casino games. As it stands today, no US sports betting law includes provisions for virtual sports.
The demographics for sports betting and casino gambling are quite different, of course, but the market for virtual sports is arguably more similar to the former than the latter.
With official league branding and real footage, NBA Last 60/90 certainly stands a greater chance of success in the US market than generic simulations. The success of live dealer casino games also suggests the demand for products that blur the line between live and virtual gambling.
Nonetheless, theres no established market for this specific type of product. A lot depends initially on how well it can be cross-marketed to conventional sports bettors. That, in turn, hinges on regulatory discretion, and on how much operators and the NBA are willing to invest in promoting the product.
Top photo: Gina Ferazzi / Los Angeles Times via Getty Images
Posted: at 3:50 am
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Everi Launches Exclusive Gaming Content with Parx Casino for Online Real-Money Play in Pennsylvania – Yahoo Finance
Posted: at 3:50 am
Company Partners with Premier Land-Based and Online Casino to Offer Distinct Stepper and Video Games to Online Player Community
LAS VEGAS, Jan. 07, 2020 (GLOBE NEWSWIRE) -- Everi Holdings Inc. (EVRI) (Everi or the Company), the casino gaming industrys single source provider of gaming products and financial technology and loyalty solutions, announced today that Parx Online, the online casino from Parx Casino, has launched five of the Companys player popular stepper titles including Double Jackpot, Meltdown, Smokin 777, Tiger 7s, and Vortex for real-money online gaming in Pennsylvania. Parx Online plans to introduce additional titles following the initial launch, including exclusive games such as Star Magic and Sapphire Spin.
We are excited to have Parx Online fully integrated with our remote game server (RGS), enabling us to directly deliver some of our highest performing land-based three-reel mechanical and video titles to their online player community, said David Lucchese, Executive Vice President, Digital and Interactive Business Leader, of Everi. The addition of one of the premier online and land-based casinos in Pennsylvania to our RGS speaks to the power of our state-of-the art platform and our deep library of high performing slot games.
Our aim is to offer guests throughout the region the absolute best gaming and entertainment experience, said Matthew Cullen, Senior Vice President, Interactive Gaming and Sports, at Parx Casino. Access to Everis library of compelling gaming content, in particular their player favorite stepper titles, aligns with our mission as it allows us to further enhance the entertainment experience for our online players, which we believe will expand our customer base.
Everis RGS currently supports a library of more than 30 titles, which the Company expects to continue to expand on an annual basis. Everi designed its proprietary RGS using state-of-the-art system architecture enabling the Company to develop and distribute player-preferred content directly to operators. This content includes award-winning three-reel mechanical games and exciting video slots, all built to deliver the exact same look, game features, and math as their land-based counterparts with the added player feature to play games in landscape or portrait mode. Everis RGS offers robust data analytics and real-time reporting and can support custom-built games for operators.
Tweet ThisEveri Launches Exclusive Gaming Content with @parxcasino for Online Real-Money Play in Pennsylvania. Company to Offer Distinct Stepper and Video Games to Online Player Community. http://bit.ly/2WgY5Ns. @parxonline #letsgo #everipowers
About Everi Everi (EVRI) is a leading supplier of imaginative entertainment and trusted technology solutions for the casino, interactive, and gaming industry. With a focus on both customers and players, the Company develops entertaining games and gaming machines, gaming systems and services, and is the preeminent and most comprehensive provider of core financial products and services, player loyalty tools and applications, and intelligence and regulatory compliance solutions. Everis mission is to provide casino operators with games that facilitate memorable player experiences, offer seamless and secure financial transactions for casinos and their patrons, and deliver software tools and applications to improve casino operations efficiencies and fulfill regulatory compliance requirements. Everi provides these products and services in its effort to help make customers successful. For more information, please visit http://www.everi.com, which is updated regularly with financial and other information about the Company.
About Parx CasinoParx Casino is owned and operated by Greenwood Racing, Inc. and is the #1 revenue generating casino property in Pennsylvania. Parx Casino is conveniently located 20 minutes north of center city Philadelphia, I-95 exit 37 or PA Turnpike exit 351 (westbound), exit 352 (eastbound) on Street Road in Bensalem Bucks County. Parx features over 200,000 square feet of gaming; 3,270 slot machines and 124 live table games; 48 poker tables in custom built private room; live racing & simulcast action; Xcite Center, 1,500 seat live entertainment venue, Liberty Bell Gastropub, farm-to-fork inspired menu; Oliveto, New York City style pizza and Italian Classics; Parx Grill, an upscale signature restaurant; Foodies quick service dining; Chickie's & Pete's Crab House and SportsBar; Jax sports bar; Circle Bar; Bambu Noodle House; The Lucky Cheese ~ gourmet grilled cheese eatery; XLounge, luxury casino lounge and complimentary parking for over 5,000 cars. In 2019, Parx Casino launched sports betting with a $10M world-class sportsbook. Also in 2019, Parx launched online gaming and online sports betting. For more information on Parx Casino, visit http://www.parxcasino.com.
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Posted: at 3:50 am
Roulette is a widely popular game in gambling online despite its high risks. There are reasons to justify this fact. It is simple to understand and can earn you a lot of money in a short time. But thats not about it. Roulette always gives the house or the online casino an edge over the players.
Moreover, theres no perfect strategy to win big money in roulette. But there are a few smart techniques that can maximise your chances of winning big bucks in online roulette. Sheer luck more often than not fails you and add to that the cunning betting limits of online sites, odds are stacked heavily against you.
Although roulette is a game of luck, these smart strategies can tilt the odds in your favor or at least even them. These tips include having a practical approach and doing a little math. These are strategic tips and dont include basic rules which you should adopt. These basic rules are dont drink and play, limit your bankroll and many more. Couple the basic rules with strategies and you would surely start enjoying the game for a longer time.
Choose outside bets over inside bets
Wagers placed on roulette can be divided into two categories: inside bets and outside bets. Its essential to know the risks involved and the benefits to reap in both the options. Understand it in this way; inside bets involves high risks and high profits. Outside bets involve less risk and lesser rewards as compared to inside bets. Its easy to see inside bet is the better option because of high rewards.
But thats just half the story. In reality, inside bets have a much lesser chance of a payout. Your bankroll should be on the higher side to win on inside bets. A losing streak is just around the corner, and you might end up losing a whole lot of money on inside bets, i.e. a single number or a split wager.
Outside bets like 1-18, 19-36, evens or odds give you a 50% chance of winning. You can keep playing for a long time which also increases your chance of winning. You should sacrifice winning big instantly and play it smart with outside bets.
European roulette over American roulette
American Roulette has a total of 38 numbers with numbers from 1-36, a zero pocket and a double zero pocket. European roulette, on the other hand, has 37 pockets consisting of 36 numbers and one zero pockets. Some inexperienced players are of the view that American roulette gives them a better chance of winning. But logically, American Roulette offers the online casino a more significant edge than European Roulette because of the higher number of pockets.
The casinos have an edge of 5.26% in American Roulette which reduces to 2.7% in European Roulette. Please dont ignore it as a small number as it significantly affects your chances. Always go for European Roulette while playing online roulette.
The Column-betting strategy
This is a strategy that wont get you huge rewards instantly but will substantially benefit you in the long run. You have to select all reds or all blacks, all odds or all evens and all highs or lows. You are effectively giving yourself a chance to win in all three columns. You have an equal chance of winning, no matter in which column the ball ends up.
Column bets are outside bets and will help your bankroll sustain longer than inside bets. With lower risks, you can keep playing until you have won a handsome amount of money. It also minimizes loss percentage, which is usually high in online roulette.
These are some smart strategies that can go a long way in helping you master roulette. While they still dont eliminate the risk factor, they are your best shot of winning. Some other roulette tips for online gambling include checking the credibility of the website. Some casinos ban users who are earning a lot. Its advisable to make multiple accounts on different credible casinos to keep winning.
Many people tend to place bets ignorantly. They depend on the luck factor and the progression factor. While luck is undoubtedly what you need to win roulette, a calm head and intelligent thinking will also make your session successful and entertaining. You should not judge patterns and predict the next number based on that because roulette is anything but a game of prediction.
Its going to be fun when you win some, and you lose some. So, dont chase the jackpot and bet aggressively on single numbers. Its as much a game of patience. Hold yourself back and take regular breaks. Playing for long sessions affects your decision making and can lead to massive losses. Play with patience, adopt these strategies and most importantly, play it as a part-time hobby to get the most out of it.
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Posted: at 3:50 am
Oryx Gaming, the B2B gaming technology provider for the Bragg Gaming Group, has inked a new agreement to provide SkillOnNet network provider with its suite of casino content and marketing tools.
Under the terms of the deal, SkillOnNet will have access to more than 8,000 games through the Oryx Network, including exclusive content and titles from partner studios such as Gamomat, Kalamba, Golden Hero and Givme Games.
SkillOnNet powers some fantastic online casino brands and holds several licences in regulated markets which will gives us access to a new and wide-reaching player base, noted Matevz Mazij, managing director of Oryx Gaming.
Were thrilled to announce yet another partnership in what has been a very successful period for us in terms of growing our partner network of top operators.
The selection of gaming brands from SkillOnNet will soon be able to take advantage of the game content from Oryx, as well as marketing tools like promotions, leaderboards, tournaments and jackpots.
SkillOnNet holds gaming licences in Malta, the Netherlands, Denmark, Germany and Sweden and provider-driven casino brands such as PlayOJO, DrckGlck, LuckyNiki, AhtiGames, Cozino and LuckyMeCasino.
Michael Golembo, sales and marketing director at SkillOnNet, added: Oryxs offering of popular slots from its top tier partners will be a great addition to our online casino brands and will greatly enhance the experience for our customers.
Earlier this week LuckyVegas was the latest brand to be introduced through online casino and platform services provider SkillOnNet, which says it is trying to bring The Strip to you.
Created by players to capture the spirit of Las Vegas, the new offer includes more than 3,000 slots and casino table games from Red Tiger Gaming, Big Time Gaming, NetEnt, Playn Go, Blueprint Gaming, Quickspin, Yggdrasil Gaming and more.
In addition, SkillOnNet will provide customer support as well as a variety of customised payment options targeted to the various markets where LuckyVegas will operate.
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Spin Games Announces I-Gaming Content and Technology Agreement With Gamesys Group plc – GlobeNewswire
Posted: at 3:50 am
RENO, Nev., Jan. 07, 2020 (GLOBE NEWSWIRE) -- Spin Games LLC (Spin Games or Spin), a North American leader in Remote Gaming Server technology and interactive content, announced today that it has entered into an agreement with Gamesys Group plc to provide i-Gaming content and technology for use on the Virgin Casino Online website http://www.virgincasino.com and Tropicana Atlantic Citys online casino website http://www.tropicanacasino.com. A leading international online gaming operator based in the United Kingdom, Gamesys Group plc manages Tropicana Atlantic Citys online gaming services and products within the state of New Jersey on behalf of Tropicana Atlantic City Corp.
Under the terms of the agreement, Spin will provide play for money and play for fun content via Spins ROC Remote Gaming Server (RGS) platform, and will include popular titles such as Crazy Money 2, Ripley's Believe It or Not, Raiden, as well as NBA Last 60 a virtual sports betting product developed by Highlight Games that uses historical NBA game footage. Since launching online play for money casinos in 2013, New Jerseys annual gaming revenue has steadily grown to surpass $60 million in August 2019, and Tropicana Atlantic City currently enjoys an approximate 15% market share.
We are pleased to be partnering with Gamesys Group to provide our content and technology to Virgin Casino Online and Tropicana Atlantic Citys online players, commented Kent Young, Spin Games CEO. As one of the first companies licensed in New Jersey, our Company has devoted significant resources to developing products that will appeal to New Jersey players, and our relationship with Gamesys Group helps us expand the reach of our technology and content library. We look forward to working closely with them to launch our products and contribute to the rapidly expanding New Jersey online gaming market.
We always want to provide the best possible content to our patrons and partnering with Spin Games continues to show we are doing just that, said Kirsten Bond, General Manager of Gamesys Group plcs New Jersey office. They have created an impressive collection of high-quality content and we could not be more excited to add them to our game portfolio.
ABOUT SPIN GAMESA leader in Remote Gaming Server technology and interactive content, Spin Games specializes in designing and developing world-class gaming content and best-in-class interactive technologies for regulated B2B social and real money gaming markets. Produced in HTML5 format and compatible across desktop and multiple mobile applications, the Spin content portfolio includes a versatile range of proprietary and third-party titles, each featuring a unique and engaging theme enhanced with stellar graphics, sounds and features.
Founded in Reno, Nevada in 2012, Spin Games has content and RGS licensing agreements with numerous top-tier gaming content providers including Konami Gaming, Everi, Incredible Technologies, Grand Vision Gaming and EIBIC. Additional information about Spin Games is available online atwww.spingames.net.
ABOUT GAMESYS GROUP PLCGamesys Group plc is the parent company of an online gaming group that provides entertainment to a global consumer base. Through its subsidiaries, Gamesys Group plc currently offers bingo and casino games to its customers using brands which include Jackpotjoy (www.jackpotjoy.com), Virgin Games (www.virgingames.com), Botemania (www.botemania.es), Vera&John (www.verajohn.com), Heart Bingo (www.heartbingo.co.uk) and Monopoly Casino (www.monopolycasino.com). For more information about Gamesys Group plc, please visit http://www.gamesysgroup.com or enquire at firstname.lastname@example.org.
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Posted: at 3:50 am
Mikael Hansson, founder and CEO of Enteractive, says the number one reason why players leave a gambling brand is because they dont feel valued by the operator.
Online gambling operators in markets around the world spend a great deal of time and money on acquiring new players. From multi-million-pound advertising campaigns to generous welcome offers, the main focus is on driving new player sign ups.
Such is the focus on player acquisition that the majority of operators simply do not do enough when it comes to retaining customers and rewarding their loyalty. A study by the American Society of Quality Control found that 68 per cent of consumers leave a brand because they do not feel valued.
We are convinced the same applies to online gambling brands, and means that operators are spending vast sums of money on acquiring players only to lose them a short while later, because they have not continued to look after them once they have signed up to their site and deposited for the first time.
Savvy players that understand how loyalty schemes work
Sure, most online gambling brands offer smart loyalty schemes that encourage players to keep wagering in order to climb through the levels and unlock more perks and prizes. But todays players are savvy and understand that ultimately these schemes just encourage them to bet more.
Another way operators drive retention and activation is through investing in their product offering, with most packing their portfolios with hundreds and sometimes even thousands of games. We are also seeing a growing number strike exclusivity deals with developers.
By connecting with customers, operators can learn more about them and ensure their needs are being met
Again, this works in the short term, but if online gambling brands really want to keep their players coming back for more they need to shift focus away from product and gamification towards customer service and communicating with players instead.
Why? Because playing at an online casino is just like engaging with any other ecommerce or entertainment offering and in this day and age the key to succeeding in what is a highly competitive space is providing a personal product and service.
Open a direct line of communication with players
For online gambling operators, this means opening a direct line of communication with their customers and spending the time communicating with them via telephone. For example, they could call a player and personally welcome them to the site after sign-up.
Telephone is important because it provides a human connection to the online gambling brand, something that cannot be achieved via email, SMS and even live chat. A phone call allows the operator to show they really do care.
So instead of thinking about CRM and pushing bonuses and incentives at players, think about the emotional aspects of playing at an online casino or sportsbook. By connecting with customers, operators can learn more about them and ensure their needs are being met.
Its all about getting to know the customer
Think of it like a restaurant where the waiter spends the time getting to know you, what food you like, what wine you prefer and so on. You are more likely to return to that restaurant time and again over an establishment where the waiter simply takes your order and brings food to your table.
Loyalty has always been very profitable
Even if this restaurant offers you vouchers and money-off deals to return, your loyalty will rest with the establishment that welcomes you by name, seats you at your favourite spot and remembers that you like to enjoy a beer while browsing the menu.
Online gambling operators must take the same approach if they are to ensure their players remain loyal, and for them not to fall into the category of those 68 per cent of players that leave a brand simply because they dont feel valued.
There are other upsides to taking this approach, too. Not only can operators enjoy a much higher ROI on their acquisition spend, but it is much easier to sell additional products perhaps the casino launches a sportsbook to existing customers.
Its easier to sell to existing customers
Industry data says the probability of an existing customer buying an additional product is between 60-70 per cent while the probability of selling to a new customer is as low as 5-20 per cent. So its a win win if operators can improve player retention.
Of course, they should also focus on reactivating the 68 per cent of players that have already left their brand. This should be done in exactly the same way as when retaining a new player keep an open line of communication, speak with them and meet their needs.
Loyalty has always been very profitable as it means operators do not have to invest so heavily in acquisition, which is significantly more expensive. And all operators really need to do is spend a little more time on making their players feel valued.
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