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Monthly Archives: May 2017
Does Artificial Intelligence Discriminate? – Forbes
Posted: May 2, 2017 at 11:03 pm
Forbes | Does Artificial Intelligence Discriminate? Forbes As the old joke goes, on the internet nobody knows you're a dog. But thanks to the rise of artificial intelligence, not only do today's machines know you're a canine, they can tell what color dog you are -- and may treat you differently as a result. AI ... |
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Why Mark Cuban is Dead Wrong About Twitter and Artificial Intelligence – Inc.com
Posted: at 11:03 pm
Twitter hasn't done anything interesting with AI lately.
I know this because whatever machine learning they use to stop online harassment is more like an email filter to weed out some political fluff from your inbox or kill spam. Users are still able to create fake accounts, send harassing tweets, criticize you over and over again, remain completely anonymous, and come up with a variety of unflattering slams against celebrities that are never caught by the filters and go completely ignored for days or weeks on end.
That's what makes Mark Cuban's comments today about investing in Twitter because of their foray into AI a bit perplexing. What AI? The one that still lets trolls do whatever they want? The one that allows a tweet through that tells me to stick a fork into my front lobe?
There might be some confusion on this topic.
Recently, the company did implement new algorithms that can limit the accounts of users who show a pattern of abuse, something that is not exactly an AI. And, they've talked about using IBM Watson to help, but that's not exactly developing the AI in house.
An AI--designed and developed by Twitter--would identify abusive content based on context and be able to warn the offending user before he or she ever posts it in real time--say, when the user types a message that is obviously hurtful and tries to post it. Facebook has the same issue, because today you can post a revenge porn image or say something derogatory, and it's only when another user identifies the harmful comments or images that any pattern recognition kicks in.
The problem, of course, is that Twitter wants to appear intelligent. They haven't fully addressed the problem, and have let the issue slide since a blog post way back in March. If they are making progress on actual machine learning, they haven't let any of us know. Today, you can still tell someone to commit suicide or send other abusive comments--any real form of artificial intelligence would spot that and block it.
Twitter is walking on a tightrope here. To block very hurtful comments that do not use hate speech (something like "why don't you step in front of a truck") could be perceived as limiting free speech. An AI is not able to tell the difference quite yet. Context--e.g., who said what and why, when they said it, who they know, how often they engage in conversation--is difficult even for humans at times. I've received multiple tweets this last week that I took as hurtful and harmful, and I'd rather not see them, but it's all part of living in the age of trolls. If Twitter made a better AI, I could simply choose to block these tweets. If someone keeps sending death threats, or I report that person, or they use abusive words or hate speech, then Twitter's machine learning might kick in--or it might not. The problem is that, if the AI is only partially effective, is it really effective at all?
Meanwhile, an entire generation of people under 30 have moved over to Instagram and tend to avoid Twitter, which is widely known as a bastion of trolls.
There's often a serious misunderstanding about how an AI works. It's not just a filter or an algorithm. There has to be "intelligence" and understanding, a way to make a decision about context. That's the really hard part. Filters have existed for decades, but computer scientists know that an AI has to be able to deal with fuzzy logic and even moral quagmires. Is someone I know just joking around and telling me to jump off of a bridge? Is it someone who has a bone to pick with me because they invest in the company I'm criticizing? When I've tweeted before about email overload, the people who often send abusive comments just happen to be email marketers. An AI would have to understand that, and it's not exactly humming along nicely at Twitter.
There's no reason to think Twitter won't solve this, but for now--the machine learning is more like a spam filter. That doesn't seem like rocket science to me.
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The skeptic’s guide to artificial intelligence – CIO Dive
Posted: at 11:03 pm
If your company is not embracing artificial intelligence, it is going to suffer. That's the message from all corners of the tech and business media world these days. CIO Dive is no exception. We've reported on the growing reliance on artificial intelligence everywhere from call centers to cloud computing to the airline industry.
Yet, the state of technology is still a long way from imbuing machines with human-level intelligence. It's even further from the merging of machine and humans that fans of the technological singularity believe will unlock our true potential and, eventually, immortality.
Despite the remarkable victory that Google's AI-powered Alpha computer scored against the world's top Go player, there is healthy debate around when machines will be able to truly attain human-like intelligence. That would mean a machine that could do more than just recognizing patterns and learning from mistakes, but also accurately responding to new information and understanding unstructured data.
Plus, it is no easy task to transfer a given type of AI from one application to another. For example, The Nature Conservancy wants to fight illegal fishing by using facial recognition software, running on cameras mounted over haul-in decks on fishing boats, to mark whenever an endangered or non-target species is brought aboard and not thrown back.
But it's not as simple as uploading a catalog of fish faces and pressing enter. Constantly changing light, variations in the orientation of the fish to the camera, and the movement of the boat all complicate matters. Kaggle, a code crowdsourcing platform, recently held a contest to incentivize coders to write software that addressed those variables.
Yet, the more pressing question around AI is not whether it has truly arrived, but whether the AI features vendors are trying to sell your company actually, and consistently, work as advertised. And if they'll meet your objectives.
The healthcare industry stands to benefit significantly from AI. Wearable devices are being developed to track changes or patterns in a patient's vital signs that could signal an approaching cardiac event. When one is detected, a physician can be alerted automatically. Of course, that's very different than relying on technology to make an actual clinical decision.
But a number of companies are starting to sell digital health assistants. This technology accesses a patient's medical records and analyzes input from the user to assess symptoms and provide a possible diagnosis. But why should we trust these platforms?
That's a question that Zoubin Ghahramani, professor of Information Engineering at the University of Cambridge, has spent a lot of time pondering.
We know that machine learning improves over time, as the software accrues more data and essentially learns from past events. So what if, Ghahramani and his team posit in a University of Cambridge research brief, we designed artificial intelligence with training wheels of sorts? Vehicles with autopilot mode, for instance, might ping a driver for help in unfamiliar territory,if the car's cameras or sensors are not capturing adequate data for processing.
But unless you've actually written the algorithms that power that autopilot, or any other piece of AI technology, it is not clear how the system reached a decision, or the soundness of that decision.
"We really view the whole mathematics of machine learning as sitting inside a framework of understanding uncertainty. Before you see data whether you are a baby learning a language or a scientist analyzing some data you start with a lot of uncertainty and then as you have more and more data you have more and more certainty," Ghahramani said.
"When machines make decisions, we want them to be clear on what stage they have reached in this process," he said. "And when they are unsure, we want them to tell us."
Last year, and with collaborators from the University of Oxford, Imperial College London, and at the University of California, Berkeley, Ghahramani helped launch the Leverhulme Centre for the Future of Intelligence.
One of the center's area of study is trust and transparency around AI, while other areas of focus include policy, security and the impacts that AI could have on personhood.
Adrian Weller, a senior researcher on Ghahramani's team and the trust and transparency research leader at the Leverhulme Centre for the Future of Intelligence, explained that AI systems based on machine learning use processes to arrive at decisions that do not mimic the "rational decision-making pathways" that humans comprehend. Using visualization and other approaches, the center is creating tools that can put AI decision processes in a human context.
The goal is not just to provide tools for cognitive scientists, but also for policy makers, social scientists, and even philosophers, because they will also take roles in integrating AI into society.
But by providing a means for making AI functions more transparent, commercial users of AI tools and their consumers could better understand how it works, determine its trustworthiness, and decide whether it is likely to meet the company's or its customer's needs.
The tech industry has begun collaborating around guiding principles to help ensure AI is deployed in an ethical, equitable, and secure manner. Representatives from Amazon, Apple, Facebook, IBM, Google and Microsoft have joined with academics as well as groups including the ACLU and MacArthur Foundation to form the Partnership on AI.
It seeks to explore the influence of AI on society and is organized around themes that include safety, transparency, labor and social good.
But a system for rating AI features and ensuring compliance with basic quality metrics similar to how Underwriters Lab ensures appliances meet basic safety or performance measures could also go a long way toward helping end users evaluate AI products.
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Democratizing Artificial Intelligence – Project Syndicate
Posted: at 11:03 pm
OXFORD Artificial Intelligence is the next technological frontier, and it has the potential to make or break the world order. The AI revolution could pull the bottom billion out of poverty and transform dysfunctional institutions, or it could entrench injustice and increase inequality. The outcome will depend on how we manage the coming changes.
Unfortunately, when it comes to managing technological revolutions, humanity has a rather poor track record. Consider the Internet, which has had an enormous impact on societies worldwide, changing how we communicate, work, and occupy ourselves. And it has disrupted some economic sectors, forced changes to long-established business models, and created a few entirely new industries.
But the Internet has not brought the kind of comprehensive transformation that many anticipated. It certainly didnt resolve the big problems, such as eradicating poverty or enabling us to reach Mars. As PayPal co-founder Peter Thiel once noted: We wanted flying cars; instead, we got 140 characters.
In fact, in some ways, the Internet has exacerbated our problems. While it has created opportunities for ordinary people, it has created even more opportunities for the wealthiest and most powerful. A recent study by researchers at the LSE reveals that the Internet has increased inequality, with educated, high-income people deriving the greatest benefits online and multinational corporations able to grow massively while evading accountability.
Perhaps, though, the AI revolution can deliver the change we need. Already, AI which focuses on advancing the cognitive functions of machines so that they can learn on their own is reshaping our lives. It has delivered self-driving (though still not flying) cars, as well as virtual personal assistants and even autonomous weapons.
But this barely scratches the surface of AIs potential, which is likely to produce societal, economic, and political transformations that we cannot yet fully comprehend. AI will not become a new industry; it will penetrate and permanently alter every industry in existence. AI will not change human life; it will change the boundaries and meaning of being human.
How and when this transformation will happen and how to manage its far-reaching effects are questions that keep scholars and policymakers up at night. Expectations for the AI era range from visions of paradise, in which all of humanitys problems have been solved, to fears of dystopia, in which our creation becomes an existential threat.
Making predictions about scientific breakthroughs is notoriously difficult. On September 11, 1933, the famed nuclear physicist Lord Rutherford told a large audience, Anyone who looks for a source of power in the transformation of the atoms is talking moonshine. The next morning, Leo Szilard hypothesized the idea of a neutron-induced nuclear chain reaction; soon thereafter, he patented the nuclear reactor.
The problem, for some, is the assumption that new technological breakthroughs are incomparable to those in the past. Many scholars, pundits, and practitioners would agree with Alphabet Executive Chairman Eric Schmidt that technological phenomena have their own intrinsic properties, which humans dont understand and should not mess with.
Others may be making the opposite mistake, placing too much stock in historical analogies. The technology writer and researcher Evgeny Morozov, among others, expects some degree of path dependence, with current discourses shaping our thinking about the future of technology, thereby influencing technologys development. Future technologies could subsequently impact our narratives, creating a sort of self-reinforcing loop.
To think about a technological breakthrough like AI, we must find a balance between these approaches. We must adopt an interdisciplinary perspective, underpinned by an agreed vocabulary and a common conceptual framework. We also need policies that address the interconnections among technology, governance, and ethics. Recent initiatives, such as Partnership on AI or Ethics and Governance of AI Fund are a step in the right direction, but lack the necessary government involvement.
These steps are necessary to answer some fundamental questions: What makes humans human? Is it the pursuit of hyper-efficiency the Silicon Valley mindset? Or is it irrationality, imperfection, and doubt traits beyond the reach of any non-biological entity?
Only by answering such questions can we determine which values we must protect and preserve in the coming AI age, as we rethink the basic concepts and terms of our social contracts, including the national and international institutions that have allowed inequality and insecurity to proliferate. In a context of far-reaching transformation, brought about by the rise of AI, we may be able to reshape the status quo, so that it ensures greater security and fairness.
One of the keys to creating a more egalitarian future relates to data. Progress in AI relies on the availability and analysis of large sets of data on human activity, online and offline, to distinguish patterns of behavior that can be used to guide machine behavior and cognition. Empowering all people in the age of AI will require each individual not major companies to own the data they create.
With the right approach, we could ensure that AI empowers people on an unprecedented scale. Though abundant historical evidence casts doubt on such an outcome, perhaps doubt is the key. As the late sociologist Zygmunt Bauman put it, questioning the ostensibly unquestionable premises of our way of life is arguably the most urgent of services we owe our fellow humans and ourselves.
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Emerging Artificial Intelligence (AI) Leaders: Richard Socher, Salesforce – Forbes
Posted: at 11:03 pm
Forbes | Emerging Artificial Intelligence (AI) Leaders: Richard Socher, Salesforce Forbes AI teaches us who we are, says Richard Socher. The recent rapid progress in the field of artificial intelligence is the result of successfully processing a large amount of known training data, doing things [the computer] has seen before, he says. |
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Emerging Artificial Intelligence (AI) Leaders: Richard Socher, Salesforce - Forbes
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AI Jobs: Companies To Spend $650 Million Hiring AI Talent … – Fortune
Posted: at 11:03 pm
Its going to take a lot of humans to create the kind of artificial intelligence that could replace truckers , financial analysts , and customer service representatives with robots. U.S. employers will spend more than $650 million on annual salaries for 10,000 jobs in AI this year, according to a study from career and hiring data firm Paysa .
The 2-year-old firm touts itself as the only platform to use AI to deliver personalized job and salary recommendations. It was founded by Chris Bolte, Zachary Poley, Nikhil Raj and Patrick Harrington all formerly of Walmart Labs and Walmart's engineering and product teams.
The firm uses millions of data points like job openings, resumes, and compensation to determine the market value of individual skills. Once a worker creates a profile on the site, they can look at how their salary compares to others with the same job title and experience.
Bolte, the CEO, said the platform also makes suggestions on which skills have the highest value for employers or can help them move into an adjacent field. For this study, Paysa looked at the market value of skills and education listed as requirements for each of these jobs and generated a projected salary.
Unsurprisingly, large companies account for 40% of open AI positions. The list includes tech stalwarts youd expect to see like Amazon , Google[/f500link [f500link]Microsoft, Huawei and IBM .
Paysa's report also found that 35% percent of the AI positions require a Ph.D and another 26% specify that candidates should have a masters degree.
As you get higher into up into these positions that require really specific skills like neural networks and deep learning, where a Ph.D. is required or preferred, thats when you start seeing schools having their top scientists and academics poached by private companies, said Paysa CEO and co-founder Chris Bolte.
But this isnt just news for hardcore academics, he said. Theres so much demand that one in five of the listings doesnt require a degree at all.
Though Amazon is far and away making the biggest bet on AI talent, there were some surprises too. For example, Paysas top 20 list included mapping and IoT firm Here . The firm, owned by a consortium of German automakers, will spend an estimated $8.5 million to cover the annual salaries for the 50 AI jobs its looking to fill according to the study.
Also among the 20 companies is Google , Alibaba, and Andreeson Horowitz-backed augmented reality wunderkind Magic Leap .
If the name sounds familiar, its because this time last year Wired named it the worlds hottest startup . And more recently, a report from The Information ( subscription required) revealed that it'll take longer than expected for the company to deliver on the technology it's been promoting. The report also mentioned that the Florida-based team has had trouble making its technology small enough to be wearable, putting it behind potential competitor Microsofts HoloLens .
But it seems Magic Leap CEO Rony Abovitz hasnt given up the ghost yet. The AI study counted 55 open AI-based job openings at Magic Leap, and estimates the average gig will pay over $135,000 per year.
Another notable top 20 company: BAE Systems, which develops combat vehicles, ammunition, artillery systems, naval guns and missile launchers. If it fills all 52 of its open AI positions, Paysa estimates BAE would be investing an extra $8.3 million in machine learning talent each year.
BAE recently showed off a prototype of an armed robotic combat vehicle, or ARCV, at the United States Armys Global Force Symposium in Huntsville, Alabama.
The ARCV is a tele-operated platform. It was designed to be operated remotely, either from another military vehicle or by a soldier on foot with a hand-held remote control.
He could either follow behind it like we drove it in here the other day, or he could be in a foxhole or under cover and operate the vehicle on the battlefield, James Miller, BAEs director of business development for combat vehicles, told National Defense Magazine.
For all the talk about automation replacing humans, recent examples have so far featured AI supplementing human capital.
Online grocery shopping startup Boxed , which offers customers wholesale sizes and prices without membership fees, just showed how an automation system can be good news for its replaced human counterparts. Boxed retrained and promoted some 100 workers that were recently made obsolete by robots in its Union, N.J. fulfillment center. Many of them even got raises.
"I will be the first to admit that it is not the smartest thing weve ever done when it comes to the balance sheet, but its what we do, CEO Chieh Huang told Fortune . Is it absolutely necessary to drive every last penny out of it at the cost of human livelihoods?
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TruthHawk – Memetics, Information, Society
Posted: at 11:03 pm
We work in service of our memes just as much as our genes. When memes win over genes, we get situations that seem bizarre on the surface. Learn how and why.
Clinical trials are being crowdsourced. Inefficiencies in the healthcare market and memetic effects are taking medication and supplementation underground.
Theres an interesting split among the worlds biggest companies between those that spend at their users, and those that collect spending from them.
President Trump is becoming a fixture of the political landscape, and one meme is helping to normalize his presidency. Learn why.
Web forums are full of neurotics. They breed neuroticism and make it go viral. Learn how and why this happens.
Imitation is an inherently human trait. Its influence is everywhere and memetics lies at its heart. Learn how and why.
We are rapidly approaching the point at which anything can be fabricated. Are we prepared for the end of evidence?
Negative targeting is the simplest route to positive results. Learn what it is and how it works.
Populism has become a major meme again on the world political scene. Theres a lot of criticism, but no real good case against populism. I examine.
The Selfish Gene is a classic of Darwinism; something in every biologists bookshelf. But its valuable for all learn why.
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Complementary & Alternative Medicine Market is expected to grow to 196.87 Billion USD by 2025 – Yahoo Finance
Posted: at 11:01 pm
NEW YORK, May 2, 2017 /PRNewswire/ -- Highlights
The complementary & alternative medicine market is expected to generate a revenue of USD 196.87 billion by 2025, according to a new report by Grand View Research, Inc.
As of early 2016, approximately two thirds of the population in most of the developed and developing countries have reported using one or the other form of alternative or complementary form of medicine.
Some of the key players and wellness institutes active in the market are Pacific Nutritional Inc, Herb Pharm, Herbal Hill
The complementary & alternative medicine market is expected to generate a revenue of USD 196.87 billion by 2025, according to a new report by Grand View Research, Inc.
Factors such as the increase in adoption of alternative medicine by people combined with the government initiatives of a number of key countries to enhance reach is expected to help in expansion revenue generation avenues.
Complementary and alternative forms of therapy are used in the treatment of chronic ailments, long-term pain among others and are also used for additional vitamins and other dietary supplementation of regular diet. Moreover, with considerable increase in the costs of conventional medicine and inclination towards body wellness rather than pharmaceutical cure is likely to boost the market over the forecast period.
As of early 2016, approximately two thirds of the population in most of the developed and developing countries have reported using one or the other form of alternative or complementary form of medicine. There are certain countries that are moving towards the legalization of some alternative medicine therapies that are being backed with approved clinical data.
Further key findings from the report suggest: - The market is driven by high adoption rates of herbal dietary supplements other wellness therapies like yoga, acupuncture - Usage of botanicals has become the most prominent form of alternative medicine as the segment was observed to account for generation of the largest share of revenue - Europe and the Asia Pacific regions emerge as clear hotspots for these forms of therapies and combine to generate the major share of market revenue - Developing regions such as Latin America and Middle East Asia are set to witness considerable growth in demand over the forecast period driven by the expensive nature of conventional medicine and lack thereof is certain countries
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Global Probiotics Dietary Supplements (Food Supplements … – PR Newswire (press release)
Posted: at 11:01 pm
The global probiotics dietary supplements market is expected to reach USD 7.0 billion by 2025
Rising preference towards preventive healthcare coupled with inherent health benefits of probiotics is anticipated to benefit the market growth over the forecast period.
Probiotics are a healthy microorganism that benefits the body when taken in sufficient amount. Probiotics dietary supplements are supplements manufactured by incorporating various strains of probiotics to treat or prevent the occurrence of diseases. Companies have developed customized products to suit diverse customer needs.
Recent advancements in R&D have led to the development of efficient probiotic strains that can sustain different environments and can be used in combination with other ingredients. Furthermore, improvements in delivery systems such as capsules, and sticks have led to the development of more efficient products. Such trends are expected to favor the overall market growth from 2016 to 2025.
In terms of application, nutritional supplements led the market in 2015 closely followed by specialty nutrients. The broad product offering of probiotics nutritional supplements, easy availability and effectiveness in maintaining proper body health has benefitted the demand from application segment in the past, and this trend is anticipated to continue over the forecast period.
Further Key Findings from the Study Suggest:
Key Topics Covered:
1 Methodology and Scope
2 Executive Summary
3 Probiotic Dietary Supplements Market Variables, Trends & Scope 3.1 Probiotic dietary supplements market segmentation 3.2 Probiotic dietary supplements market size and growth prospects, 2014-2025 3.3 Probiotic dietary supplement market value chain analysis 3.4 Probiotic dietary supplement market dynamics 3.4.1 Market driver analysis 3.4.1.1 Increasing awareness of consumers toward preventive healthcare 3.4.1.2 Growth of the global functional food industry 3.4.1.3 Effectiveness of probiotic bacteria 3.4.2 Market restraint analysis 3.4.2.1 Lack of awareness regarding efficacy and usage of probiotics 3.4.2.2 Unorganized standardization parameters 3.5 Key market opportunities - Prioritized 3.6 Probiotic dietary supplements market- Porter's analysis 3.7 Probiotic dietary supplement market- PESTEL analysis
4 Probiotic Dietary Supplement Market: Application Estimates & Trend Analysis 4.1 Global probiotic dietary supplement market share by application, 2015 & 2025 4.2 Global probiotic dietary supplement demand by application, 2014 - 2025 4.2.1 Food supplements 4.2.2 Nutritional Supplements 4.2.3 Specialty Nutrients 4.2.4 Infant Formula
5 Probiotic Dietary Supplement Market : Regional Estimates & Trend Analysis
6 Competitive Landscape 6.1 Probiotic Dietary Supplement, Competitive Heat Map Analysis 6.2 Vendor Landscape 6.3 Competitive Environment 6.3.1 Company Market Positioning 6.3.2 Strategy Framework
7 Company Profiles
For more information about this report visit http://www.researchandmarkets.com/research/wstwfs/probiotics
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Laura Wood, Senior Manager press@researchandmarkets.com
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SOURCE Research and Markets
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The worldwide acerola extract market is anticipated to be valued at US$ 17.5 Billion by 2026 end. – Yahoo Finance
Posted: at 11:01 pm
LONDON, May 2, 2017 /PRNewswire/ -- Acerola fruit is a bright red cherry-like fruit, mainly found in parts of Central America, South America, California, Florida, and Texas. Acerola fruit is loaded in Vitamin C and is used as a natural health supplement. The extract from acerola fruit is widely accessible in powdered and liquid form in the marketplace. Acerola fruit extracts are used across a variety of applications such as food supplements, beverages, confectionary products, snacks, bakery preservation, meat preservation, and in sauces, soups, and yogurt in order to enhance the nutritional profile of food products.
Highlights
In terms of value, the global acerola extract market is anticipated to register a CAGR of 8.5% during the forecast period (20162026). The global acerola extract market is expected to be valued at US$ 17.5 Bn by 2026 end.
The Powder form segment is anticipated to account for 65.1% value share by the end of 2016.
Food Supplements and Beverages application segments anticipated to hold dominant market shares in the global acerola extract market over the forecast
North America projected to account for a major value share of the global market over the forecast period
Top companies operating in the global acerola extract market
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Market value and forecast
Rising global demand for natural and fresh fruit derivatives likely to boost market growth over the forecast period
A rising demand for Vitamin C and an increased customer focus on healthy, natural, and fruit-based products is expected to fuel the global acerola extract market over the forecast period. Increasing demand for convenience food & beverage products is also likely to boost market growth. Acerola extract is gaining high preference in the food & beverages industry owing to the fact that it contains high content of Vitamin C which is better absorbed by humans than synthetic ascorbic acid. It is also used as an ingredient while manufacturing convenience food & beverages owing to its ability to act as a preservative. It further provides antioxidants and enhances food flavours. The high health benefits of acerola extract coupled with increasing consumer disregard for synthetic vitamin supplements is expected to escalate the demand for acerola extract in the near future. However, high prices of acerola based products and side effects as a result of excessive consumption of acerola products are likely to restrict revenue growth of the worldwide acerola extract market.
Some of the trends governing the global acerola extract market include an increasing use of acerola in several kinds of beverage blends, sports nutrition products, and antioxidant-rich confectionery and super fruit mixes.
Market Segmentation
By Product Form - Powder - Liquid
By Application - Food Supplements - Beverages - Confectionery Products - Snacks - Meat Preservation - Bakery Preservation - Others
By Region - North America - Latin America - Western Europe - Eastern Europe - Asia Pacific Excluding Japan (APEJ) - Middle East & Africa (MEA) - Japan
Powder product form segment estimated to hold dominant market share in the global acerola extract market
The Powder form segment is estimated to account for 65.1% value share by the end of 2016. This segment is expected to register the highest CAGR during the forecast period. Increasing demand for powdered form of acerola extract can be attributed to its high usage in health and vitamin supplements and owing to its consumer and industrial applications such as vitamin and antioxidant supplements in the food industry.
Food Supplements and Beverages application segments anticipated to hold dominant market shares in the worldwide acerola extract market over the forecast period
The Food Supplements segment is estimated to account for 27% market value share in 2016. This is owing to the fact that acerola is one of the largest natural sources of Vitamin C, making it an attractive ingredient for manufacture of food supplements. The Beverages segment is estimated to account for 22% market value share in the year 2016. Rising demand for healthy beverages is expected to drive market growth of the Beverages segment over the forecast period.
North America projected to account for a major value share of the worldwide market over the forecast period
North America is estimated to account for the highest value share of 24% of the global acerola extract market in 2016. Among all the regions, the APEJ acerola extract market is estimated to register the highest CAGR of 9.7% during the forecast period. Western Europe is anticipated to register the second highest CAGR of 8.7% in terms of value over the forecast period.
Top companies operating in the worldwide acerola extract market
The Green Labs LLC, Blue Macaw Flora, Amazonia Exportacao E Representacao, Nutrilite (Amway), Niagro, Naturex, Nichirei Corporation, Inc., Nature's Power Nutraceuticals Corp., Florida Food, Inc., iTi Tropicals, Duas Rodas Industrial, Diana Naturals, NutriBotanica, Vita Forte, and Optimally Organic are some of the leading companies operating in the global acerola extract market. These companies are adopting strategies such as manufacturing of high quality products at affordable prices and creating new lines of value-added functional ingredients to cement their foothold in the global acerola extract market.
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