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Monthly Archives: May 2017
The Future Of AI And Automation In The Workforce – Forbes
Posted: May 6, 2017 at 3:34 am
Forbes | The Future Of AI And Automation In The Workforce Forbes Many captains of technology are openly predicting the demise of humankind from advancements in automation and artificial intelligence (AI). The Luddites -- 19th-century textile workers who believed weaving machinery threatened their jobs -- said much ... |
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This Is How Mark Cuban Thinks Humans Could Trump The Rise Of Automation – Forbes
Posted: at 3:34 am
Forbes | This Is How Mark Cuban Thinks Humans Could Trump The Rise Of Automation Forbes More and more people's jobs are coming under attack from machine-learning, artificially-intelligent robots. That much is clear, at least based on a growing number of business leaders, labor experts, and tech industry insiders ringing bells to let ... |
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Enterprise ops pros lead charge toward IT automation software – TechTarget
Posted: at 3:34 am
BOSTON -- There's talk, as DevOps takes hold, about IT operations obsolescence, but enterprise shops that use IT automation software in production say they depend on ops teams more than ever.
As DevOps is slowly taking over the IT landscape, its vital that IT pros understand it before jumping right into the movement. In this complimentary guide, discover an expert breakdown of how DevOps impacts day-to-day operations management in modern IT environments.
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Large enterprises have seen an ops-led revolution brought about by IT automation, in fact, rather than ops extinction. The transition to full automation at most enterprises will be lengthy, and ops people will be the ones who actually make it happen, these companies report.
Automated systems are great until something goes wrong, said Sean Morse, software engineer at printing services company Vistaprint in Lexington, Mass.
"Developers aren't trained on operating systems and things like that," Morse said. "There are still two mindsets, and no one person can know everything."
Vistaprint has merged its dev and ops teams into one group, but the first part of this transition was to make sure developers understood their effect on operations. Then the company trained the whole team on different software frameworks so that everyone could learn new skills, Morse said.
Walt Disney Studios' ops team has been far from eliminated by the company's deployment of Red Hat's container application platform OpenShift. In fact, the company's ops pros have found IT automation makes their ability to secure and network the infrastructure more crucial than before.
For example, an ops team figured out how to assign granular permissions to containers in OpenShift's Kubernetes layer by designing firewall pods that act as gateways to file storage. They also use egress pods to wall off the OpenShift system from the open internet.
"It allows me to go back and be an infrastructure engineer again," said Thomas Haynes, Linux systems engineer for Disney, in a presentation at Red Hat Summit here this week.
With an automated Jenkins-based application delivery pipeline, Haynes said he is freed from having to repeatedly set up underlying systems for developers or deploy applications on their behalf.
IT ops still has as much work as it can handle in IT automation environments, other OpenShift users said.
"You're doing less on your own command line and taking on more of an orchestration role," said Richie McDonald, IT operations manager for a financial organization in the public sector. "There are some Unix guys who don't care for that very much, but we have no concerns about job security."
IT ops pros will be the ones to figure out how to do packet capture on inter-container networks, and add security to virtual networks such as the Open vSwitch system that underpins OpenShift, said an infrastructure architect in the financial sector, who spoke on condition of anonymity and whose company is in the early stages of deploying IT automation software.
The relative immaturity of software-defined infrastructure products, particularly in networking, will make his job both harder and more critical, the network engineer said.
"If you're not prepared to talk about containers, you're going to have a bad time," the architect said. "Organizations can't afford to keep buying legacy systems because that's what you're comfortable with."
Still, "eventually someone has to plug a WAN [wide-area network] circuit into a router, and that's not going to be a developer," he said.
Products such as OpenShift depend on operations teams' skills in Linux administration, said Jamie Duncan, a cloud engineer in the public sector for Red Hat, in a presentation on OpenShift for ops at the conference.
Containers are a form of Linux that must be manipulated differently from traditional operating systems, but the same fundamental concepts and operational command line interface tools apply to troubleshoot problems, Duncan said.
OpenShift also doesn't have its own mechanism to build a new server node -- for that, IT ops must connect an elastically scalable virtual infrastructure using products such as VMware ESXi or OpenStack, he said.
"The container revolution started on a developer's laptop, but today it's being sold to ops professionals," Duncan said. "It's just another layer of density, like VMs -- you have to sweat your hardware more and automate everything, and that's the only way you're going to survive."
Another attendee at Summit compared IT ops pros' resistance to new IT automation systems to those who wondered in the 20th century: if automobiles become safe enough for everyone to drive, who will shoe the horses?
"I would rather be a solutions architect," said Nathanael Duke, senior customer support analyst at OCLC, a global library cooperative based in Dublin, Ohio. "I would rather be selling automobiles."
Selling is exactly what IT ops pros at U.K.-based banking company Barclays had to do, said Simon Cashmore, lead engineer and solutions architect for the firm.
Barclay's platform as a service team had to view developers as consumers of the automated system ops has created rather than a foreign species of IT person, Cashmore said. Barclays has shifted people into new roles including a "front man" to monitor chat channels and involve the right people in service requests.
"It's been a massive cultural change for my engineering team from being heads-down creating stuff to being out there working with people," he said.
And ops teams aren't the only ones who have to figure out new approaches to solving problems, Cashmore said.
Developers at Barclays have required extensive help from the ops team to teach them how to handle new infrastructure responsibilities. The company has instituted a "bring your own image" policy for developers, for example, but IT ops maintains pre-configured container images for developers to use if they struggle.
Beth Pariseau is senior news writer for TechTarget's Data Center and Virtualization Media Group. Write to her at bpariseau@techtarget.com or follow @PariseauTT on Twitter.
No ops job is safe without embracing change
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Marketing Automation Can Help Build Trusted Relationships – Forbes
Posted: at 3:34 am
Forbes | Marketing Automation Can Help Build Trusted Relationships Forbes It is human nature to trust people who we feel know and understand us. A study published in The Journal of Neuroscience may offer a clue as to why. The study involved an experiment where participants were given a dollar that they could keep or invest ... |
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Automation Could Boost Federal ProductivityAnd Save $41B a Year – Nextgov
Posted: at 3:33 am
Automating simple tasks such as opening emails, collecting social media statistics and conducting repetitive calculations could save the federal government billions of dollars annually, a report shows.
The federal government stands to save a minimum of $3.3 billionand 96.7 federal work hours by creating bots that can free up human workers to do more complex tasks, according to a Deloitte study. Deloitte advises federal customers on how to incorporate bots into organizations.
At the higher end of Deloitte's estimate is that the federal government could save up to 1.2 billion hours and $41.1 billion. Though "large government job losses are unlikely, automated technologywhich might include more advanced forms of artificial intelligencecould leave up to 25 percent of current workers available for other tasks, the report said.
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Some agencies are already starting to take advantage of automation. For instance, the Homeland Security Departments Customs and Immigration Services uses a natural-language processing virtual assistant named EMMA that processes about 500,000 typed questions a month. DHS incorporates user feedback about how helpful EMMA was to improve the chatbot.
Other agencies might begin by automating tasks involving speech recognition and simple decisions based on the "if/then" framework, the report said. Document searches might be another easily automated task. Deloitte concluded electronic document discovery could identify about 95 percent of relevant documents in a specific case, compared to just 50 percent for human searchers.
Consumers appear to be on board. About 63 percent of consumers and business decision-makers think artificial intelligence could help society, and 59 percent said it might help people live "more fulfilling lives," according to a recent PwCreportsurveying 2,500 people. On the venture capital side, there have been about 605 venture investments over the last two years, totaling about $5 billion over 605 deals.
About 46 percent think AI would take away jobs, and 23 percent thought automation could have "serious, negative implications.
In fact, the majority of consumers thought it would be more important to access better services than to preserve those jobs. For instance, about 80 percent of respondents thought it was worth getting better legal advice, even from a bot, than to keep lawyers around. About 66 percent thought the same for transportation professionals and customer service representatives.
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The Parts of America Most Susceptible to Automation – The Atlantic
Posted: at 3:33 am
Economists expect that millions of American jobs are going to be replaced by automation in the coming decades. But where will those job losses take place? Which areas will be hardest hit?
Much of the focus regarding automation has been on the Rust Belt. There, many workers have been replaced by machines, and the number of factory jobs has slipped as more production is offshored. While a lot of the rhetoric about job loss in the Rust Belt has centered on such outsourcing, one study from Ball State University found that only 13 percent of manufacturing job losses are attributable to trade, and the rest to automation.
A new analysis suggests that the places that are going to be hardest-hit by automation in the coming decades are in fact outside of the Rust Belt. It predicts that areas with high concentrations of jobs in food preparation, office or administrative support, and/or sales will be most affectedplaces such as Las Vegas and the Riverside-San Bernardino area may be the most vulnerable to automation in upcoming years, with 65 percent of jobs in Las Vegas and 63 percent of jobs in Riverside predicted to be automatable by 2025. Other areas especially vulnerable to automation are El Paso, Orlando, and Louisville.
Still, the authors estimate that almost all large American metropolitan areas may lose more than 55 percent of their current jobs because of automation in the next two decades. We felt it was really stunning, since we are underestimating the probability of automation, said Johannes Moenius, the director of the Institute for Spatial Economic Analysis at the University of Redlands, which prepared the report.
Moenius and colleagues used a widely cited 2013 study from Oxford University predicting which of roughly 700 common jobs are most susceptible to automation, and then mapped out which metropolitan areas have a high share of those jobs. That study, by the economists Carl Benedikt Frey and Michael A. Osborne, suggested that 47 percent of total U.S. employment is at risk of automation over the next decade or two; they found that telemarketers, insurance underwriters and appraisers, tax preparers, and cashiers were some of the most likely to see their jobs threatened by automation, while the livelihoods of mental-health and substance-abuse social workers, oral surgeons, choreographers, and physicians were more protected.
Frey and Osbornes estimates cover about 138 million Americans jobs. Moenius and his colleagues found that Las Vegas, Riverside, and El Paso all had high numbers of office and administrative-support jobs, food-preparation and -serving jobs, and sales jobs, and thus had the most vulnerability to automation. Moenius estimates that 65.2 percent of jobs in Las Vegas, 63.9 percent in El Paso, and 62.6 percent of jobs in Riverside are susceptible to automation in the next two decades. The automation of transportation and material-moving jobs also contributed to the potential job loss in these places, as well as in Greensboro, North Carolina, where 62.5 percent of jobs are susceptible to automation.
The jobs that the Redlands analysis places new focus on are slightly different from the types of jobs academics once thought would be easily automatable. Thats because before the Frey and Osborne study, scholars had predicted that routine jobs were the most likely to be automated, but Frey and Osborne suggested that advances in computerization have made it likely that non-routine jobs will be automated, too. The power of machine learning means that programmers with large data sets can use them to make machines smarter, allowing them to do non-routine tasks; for example, oncologists are using data from medical journals and patient records to automatically create treatment plans for cancer patients. It is largely already technologically possible to automate almost any task, provided that sufficient amounts of data are gathered for pattern recognition, the authors write.
Of course, the Rust Belt will not be immune to automation in coming decades. Metropolitan areas like Detroit, Indianapolis, Cleveland, and Pittsburgh could still see more than half of their jobs computerized, the study suggests. But because so many manufacturing jobs centered in the Midwest have already been automated, those regions are not at the top of the list of the places that currently stand to lose the highest share of jobs. Instead, the brunt of the next automation wave will come in cities with a different type of low-skill job.
Whats particularly striking about the new Redlands report is that the regions that are susceptible to automation are those that already have a high share of low-wage jobs. Previously, automation had hurt middle-class jobs such as those in manufacturing. Now, its coming for the lower-income jobs. When those jobs disappear, an entire group of less-educated workers who already werent making very much money will be out of work. Moenius worries about the possibility of entire regions in which low earners are competing for increasingly scarce jobs. I wasnt in L.A. when the riots happened, but are we worried about this from a social perspective? he said. Not for tomorrow, but for 10 years from now? Its quite frankly frightening.
There were, however, a few regions of the country where jobs were not as likely to be automated. They included Silicon Valley, North Carolinas Research Triangle and the Boston area, where a high share of the jobs require more creative and social intelligence, and are thus more difficult to automate.
These areas are currently relatively prosperous, and the Redlands analysis also suggests that Americas growing regional divergence will only continue to worsen. As the Berkeley economist Enrico Moretti wrote in his 2012 book The New Geography of Jobs, high-tech job centers like Silicon Valley are attracting more and more educated and talented people, and are pulling away from the rest of the country. This has implications not only for employment, he wrote, but also for socioeconomic outcomes such as health, family stability, and crime. He put it this way:
A handful of cities with the right industries and a solid base of human capital keep attracting good employers and offering high wages, while at the other extreme, cities with the wrong industries and a limited human capital base, are stuck with dead-end jobs and average wages.
The work by Moenius and his colleagues suggests that this divergence will only continue. While a handful of cities with good jobs and highly educated workers will continue to thrive, other areas are going to see more and more jobs disappear as automated technologies become ever better. This may have much wider implications, politically and socially. People in Americas struggling regions feel left behind economically, as the 2016 election indicated. But the anger that motivated many voters in November may pale in comparison to what comes next, if some regions see two-thirds of their jobs disappear while other areas continue to thrive.
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Science, compassion, adoption why Mike Pence says ‘life is winning’ in America – Crux: Covering all things Catholic
Posted: at 3:33 am
WASHINGTON, D.C. Life is winning in America, U.S. Vice President Mike Pence told attendees at a pro-life gala on Wednesday evening in Washington, D.C.
Life is winning through the steady advance of so many areas of science that provide a glimpse at the unborn baby in the womb, the vice president said, through the generosity of millions of adoptive families, and through the compassionate caregivers and volunteers at crisis pregnancy centers and faith-based organizations, who minister to women in cities and towns across America.
Compassion is overcoming convenience, hope is defeating despair, he said.
Pence delivered the keynote address at the 10th annual gala of the Susan B. Anthony List on May 3rd in Washington, D.C.
The pro-life group honored Rep. Diane Black (R-Tenn.) with the Marilyn Musgrave Defender of Life Award, and Leonard Leo, the executive vice president of The Federalist Society, with the 2017 Distinguished Leader Award.
SBA List president Marjorie Dannenfelser, in a statement, praised Blacks tireless efforts to investigate and defund Planned Parenthood, the nations #1 abortion business, and redirect their taxpayer dollars to real, comprehensive health care for women.
Black sponsored a joint resolution, ultimately signed by President Trump, that nullified an Obama administration rule which pro-life leaders had called the Presidents parting gift to the abortion industry. Blacks resolution allowed states to, once again, block clinics from receiving federal Title X grants if they performed abortions.
Vice President Pence had cast the tiebreaking vote in the U.S. Senate to ensure the passage of the resolution.
Leo, meanwhile, was credited for his work to help the Trump administration nominate Judge Neil Gorsuch to the Supreme Court, a pick that pro-life leaders applauded.
SBA List highlighted Pences past pro-life record as a U.S. congressman and as governor of Indiana, sponsoring more than two dozen pro-life bills in the U.S. House of Representatives as well as signing pro-life legislation into law in his state.
He also became the first sitting vice president to address the March for Life, this past January.
White House senior advisor Kellyanne Conway briefly addressed the gala attendees at the beginning of Wednesdays event, thanking them for their help in defending human life and promising that more would be done by the administration to protect life.
Pence, in his keynote speech, emphasized that life is winning in many ways, including through the quiet counsel between mothers and daughters, grandmothers and granddaughters, he continued, friends across kitchen tables.
He exhorted those in attendance to carry on the work of Susan B. Anthony, known for her activism for the abolition of slavery, womens suffrage and womens rights, and temperance. Let us strive with all our might to finish the work that Susan B. Anthony started, he said.
Susan B. Anthony fought against injustices, too many of which still survive to this day, Pence said, and abortion is the worst of them.
I truly believe that weve come to a pivotal moment in the life of this movement, the life of our nation, he said, asking those in attendance to continue to stand up and speak out.
We need every ounce of your energy and enthusiasm, he said. We need your prayers.
The recent passage of Blacks joint resolution was only the beginning of the fight, Pence said, and were going to see that fight all the way through.
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Black plaques for slaver philanthropists? | Letters | World news | The … – The Guardian
Posted: at 3:33 am
Legacy of slavery: Colstons girls school, like Bristols Colston Hall, was set up with funding from Edward Colston. Photograph: View Pictures/Rex Shutterstock
I am delighted to hear of a change to the naming of Colston Hall, Bristol (Report, 27 April; Opinion, 28 April; and Letters, passim). For nine years from 1953 I attended the University of Bristol, having arrived from the West Indies where my family have lived since 1712. And, yes, they did own slaves.
In Bristol I bought The History of the Rise, Progress, and Accomplishment of the Abolition of the African Slave-Trade by the British Parliament by Thomas Clarkson, published 1808. This is the Clarkson who, in 1785, decided to dedicate his lifes work to abolition; who travelled 35,000 miles in this pursuit, recorded the names and fates of more than 20,000 seamen who sailed on slaving ships, interviewed hundreds from all the slave ports, obtained testimonies of the atrocities from seamen, mates, surgeons and captains who had sailed in the trade, visited the ships and recorded their dimensions and collected the irons used to constrain slaves in pairs, and amassed thousands of pages of evidence.
It was Clarkson who, in 1787, formed the committee of 12 worthy citizens devoted to abolishing the trade; all but three were members of the Society of Friends, he was not. It was he who persuaded Wilberforce (not on the committee) to put their evidence to parliament.
For Jane Ghosh (Letters, 29 April) to plead in mitigation Colstons money given to build alms-houses, orphanages and schools is argument of the same moral framework as if a man raped a tourist and stole their money to pay for surgery to the face of his disfigured girlfriend. More pertinent would have been to apply these vast sums to the benefit of the towns and peoples of West Africa, and that would be small recompense. As suggested by Philip Colston Robins (Letters, 1 May) the creation of a Colston development fund to provide aid to the nations most affected by the slave trade would be an excellent start.
To rename the building Clarkson Hall, complete with explanatory plaque, would simultaneously promote the importance of the under-recognised Thomas Clarkson and diminish the over-extolled Edward Colston, while expanding historical awareness. Louis Quesnel Manchester
Perhaps the answer to the conundrum of the buildings named after slave exploiters with other historic roles (Renamed and shamed, 29 April) is to keep the name but display a black plaque stating: The person after whom this building was named made large profits from the organisation or exploitation of slavery. Celebrity and infamy both given due credit. Bryn Jones Bath
Alex Faulkner (Letters, 1 May) draws attention to Peros Bridge in Bristol. On a bleak stretch of Morecambe Bay south of Heysham, marked by a way-sign and a plaque, can be found another such memorial, Sambos grave. Sambo, whose single name regrettably became the archetype of the caricature African, was a cabin-boy who died on arrival at Sunderland Point (Lancasters port) in 1736, only to be banished to this lonely spot for burial as he wasnt a Christian.
Much more could be done to commemorate the downtrodden of the past, but it would be folly to try to rewrite history by airbrushing out the oppressor class and, after all, oppression has hardly gone away, it just manifests differently. We should learn, not forget. Anthony Cheke Oxford
The reaction to the re-naming of Colston Hall misses the somewhat pragmatic points that Louise Mitchell of Bristol Music Trust cant ignore: as a venue that relies on subsidy and fundraising, from Arts Council, local authorities, sponsors, trusts and foundations, the redeveloped building cant have artists or audiences boycotting the venue. It has no choice but to be inclusive and encompassing for both public policy and income-earning reasons.
Having said that, it is the right thing to do, to look forward, and not back. Roger Tomlinson Coton, Cambridge
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Baker: Laughter, healing and personal empowerment – Roanoke Times
Posted: at 3:32 am
Baker is co-founder of the Roanoke Laughter Lab, which meets monthly at the South County Library.
Against the assault of laughter nothing can stand.
Laughter has a long history in human culture. Ancient Greek physicians prescribed their patients visits to the hall of comedians and the theater as part of the healing process. Early Native Americans had clowns who worked in conjunction with witch doctors. The 14th century surgeon Henri de Mondeville told jokes to his patients in the recovery room. In the 16th century, Martin Luther used humor therapy as part of pastoral counseling of depressed people. President Abraham Lincoln was adept at using humor to ease his pain and stress.
Through the ages, laughter has been recognized for delivering joy as therapy. It speeds recovery from surgery. As therapy and counseling of the depressed it also relieves one of excess stress and tension. It is a vital factor in the treatment of the sick and dying. Laughter helps regain ones emotional equilibrium after trauma and crises.
The most significant recording of the benefits of laughter come from Norman Cousins in his book Anatomy of an Illness. In 1964, Cousins, Senior Editor of the Saturday Review, was diagnosed with a crippling and extremely painful inflammation of his body, Ankylosing Spondylitis. Doctors gave him little hope of survival. He refused to accept the diagnosis as a death sentence, checked himself out of the hospital, hired a full-time nurse and moved into a hotel suite. Along with mega doses of vitamin C, he watched Candid Camera, the Marx Brothers, Laurel and Hardy, Charlie Chaplin and laughed constantly. Soon observing, I made the joyous discovery that 10 minutes of belly laughter had an anesthetic effect and would give me at least two hours of pain-free sleep.
Digging deeper, Cousins discovered a surprising number of recorded incidents in which patients have laughed themselves back to health, or at least used laughter as a positive response to their illness. His anecdotal account of his self-styled healing became the bestselling book. He was hired by the University of California medical school where he taught and researched for twenty years the merits of laughter in healing.
In a study of mid-life wellness factors by Harvards eminent physician, George Valliant, laughter was singled out as a major stress-coping mechanism among healthy men. Laughter diffuses anxiety and anger, while acting as a blocking agent against the ravages of panic.
There is anesthetic effect of laughter lessening pain with the release of endorphins and easing anxiety and depression for those in chronic pain. Laughter charges our energy, provides relief from our problems and even helps us find solutions to them. Laughter radiates through us, helps us feel happy and provides us with a joyful illumination as we deal with the disharmonies of life.
World Laughter Day, this year, May 7, originated in 1998 with Madan Kataria, a physician in India, who founded the worldwide Laughter Yoga Movement now operating in 105 countries through over 6000 Laughter Clubs. The celebration of World Laughter Day is a positive manifestation for world peace and intended to build up a global consciousness of brother/sister hood and friendship through laughter.
How can you use the power you have been born with laughter to increase your quality of life? The first thing to do is get a laughter buddy. Typically, someone you already joke with and who also wants to have a better lifestyle incorporating the power of laughter. Then simply commit to meeting regularly to laugh.
Your first meeting could be in Roanokes Laughter Lab, held the first Monday of each month at 6:30 p.m. inside the South County Library on Merriman Road. Bring your laughter buddy for an evening of experimenting with laughter under the direction of two certified Laughter Yoga leaders who will give you tips on how make laughter a vital part of your lifestyle.
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Ivanka Trump Wrote a Whole Book of Meaningless Platitudes – Cosmopolitan.com
Posted: at 3:32 am
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Ivanka Trump wants you to live your best life. She wants to empower and inspire you through empowering, inspiring inspiration. She has written a whole book with these meaningless platitudes and more. It's 217 pages long and about a millimeter deep.
Much of what's wrong with this book, Women Who Work: Rewriting the Rules for Success, has been detailed elsewhere: It's ostensibly about "women who work," but most women who work won't recognize themselves in a book aimed almost entirely at white-collar employees gunning for the C-suite. It rips off ideas and arguments made better elsewhere, as well as the usual clichs found in any popular "how to succeed in business" books. She laments her ability to make time for a massage while on the campaign trail and quotes Nelson Mandela to make a point about asking for workplace flexibility.
But what this book is really about is selling the Ivanka Trump brand not just her clothes and jewelry (although those too) but the gold-plated Trump name, and her own fame. Ivanka Trump isnt just a woman or the label on a sweater, but a lifestyle. While Trump spends ample time in the book encouraging readers to find their passion, it's obvious that hers is, like her father's, little more than name recognition. Her passion for her "brand," and the importance of having your own personal brand, comes up again and again throughout the book building your personal brand really means defining what youre passionate about, she writes in chapter one; what shes passionate about, she says in the same chapter, is providing empowerment through IvankaTrump.com and Women Who Work. The goal of Ivanka feminism is less gender equality and more a cosmetic feel-good feminism of women all happily cheering each other on in surprisingly comfortable pumps.
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Much of the book is meaningless corporate speak, a series of evocative words (Empowerment! Authenticity!) thrown together into nonsensical arrangements. "Cultivating authenticity is essential to creating strong bonds with coworkers," she writes without irony, missing the point that "authenticity" is, by definition, not something that can be "cultivated" or designed. The book is an extended ad for her fashion brand and her #WomenWhoWork campaign, and yet, by the end of the book, it's still not clear what #WomenWhoWork actually does. "My mission is to empower and inspire women and this was a scalable way to do that," she writes about IvankaTrump.com. How women are "empowered" by a website and a hashtag is not explained, nor is what scalable empowerment looks like.
What it clearly doesnt look like is anything resembling political feminism or social justice. Ivanka feminism is about supporting women, yes, but not about any sort of deep-dive into structural inequality; its enough to simply quote women about freedom and empowerment, not to put them in context or talk about the ugliness and real difficulties of so many American womens lives, and the ways in which race and class shape our realities. This is perhaps most obvious in Trump's chapter on working smarter not harder, which is flanked by a quote from Beloved, Toni Morrison's masterful novel about a freed slave. "Bit by bit ... she had claimed herself. Freeing yourself was one thing; claiming ownership of that freed self was another." It's clueless (bordering on offensive) enough to use that line to make a point about women seeking freedom from the strictures of the traditional white-dominated white-collar workplace. But then a page later, Trump crosses over into jaw-dropping absurdity when she asks her readers, "Are you a slave to your time or the master of it?"
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So who, according to Trump, is a woman who works? She seems to be pretty much just Ivanka Trump, the book simply a vehicle to sell the idea that Trump is a figurehead for college-educated young women who work office jobs (and buy books aimed at college-educated young women who work office jobs). But she misses the mark even there, assuming that we arent able to spot an obvious lie or blatant attempt to manipulate us. One of Trump's passions, she writes, is "disrupting" the fashion and fine jewelry industries. "There was an enormous disconnect," Trump writes, between how women live "and the apparel and accessories that were available to us." To solve this clearly pressing issue, she put out a line of middle-market workwear. She's proud, she writes, "that my collections captured a femininity and a sense of fashion that working women haven't been able to express just a decade before" one wonders where she was in the heyday of J.Crew, The Limited, and Ann Taylor, and concludes that shes probably not ignorant of their existence, but more interested in the alternative set of facts that make her brand necessary rather than the reality that made it unimportant. And because feminism is cool again, and feminism now a part of the Ivanka brand, even hawking necklaces is reframed as a feminist act. What women want, Trump asserts, are clothes and accessories that emphasize their femininity and make them both professional and "alluring."
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Trump, it's been observed before, seems like a likable, poised young woman, and that comes across in the book. Criticizing her feels mean, because she seems very nice she writes about her sweet relationship with her family, and goes out of her way to not pass judgment on other women for their choices in work and life. But that doesnt make her book useful, or even benign. In many ways, Women Who Work reads like what Sheryl Sandberg critics who hadn't actually read Lean In assumed it was corporate self-help jargon that puts the onus of success on individual women and ignores not just structural inequality, but the way most women live. That wasn't actually what Lean In was; it is what this book is.
I don't doubt that Trump does care about helping other women to succeed. But she doesn't seem to really understand what that means, beyond platitudes about empowerment, inspiration, and applauding every woman for choosing her own choice. Feminism, in Trump land, isn't an inherently political movement focused on the equality of women; it's a cultural zeitgeist that can be leveraged to build one's "brand," a set of feel-good lady-centric slogans that tells women they too can feel empowered and inspired if they buy this chic but still practical business-casual pencil skirt that can go from day at the office to date night by swapping out a blazer for a cute blouse.
Trump does laudably pay lip service to necessary policy changes, including paid parental leave, writing that these policies are important steps to forging more equal workplaces. But she doesnt address the fact that its the Republican Party, now led by her father, that has blocked these very policies from becoming reality. And here she is, in a position to advocate for the same policies she deems crucial to the success of women who work, and there's been no movement at all on this supposed marquee issue. Women who work, it seems, are valued in the Trump universe primarily insofar as they can buy Trump's book.
Jill Filipovic is the author of The H-Spot: The Feminist Pursuit of Happiness.
Follow Jill on Twitter.
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Ivanka Trump Wrote a Whole Book of Meaningless Platitudes - Cosmopolitan.com
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