Monthly Archives: May 2017

Cera is building an AI for social care decision support – TechCrunch

Posted: May 23, 2017 at 10:51 pm

Can AI overhaul the social care system? Thats the pitchunderpinning UK home care providerCeras plans. The startuphas today taken the tiniestbaby steps to launch an AI chatbot that it hopes will, at an unspecified point in future, be able to assist carerswith recommendations forhome care of people with conditions such as dementia. And even potentially steer off medical emergencies via pre-emptive alerts.

The far more basicreality of the chatbot its launching today is that Martha (as its called)will be able to recommend care packages to potential customers. Whichunderlines how the inflated promises of AI really do hingeon data acquisition. In Cerascase its largelyleaningon its social care workersto generate the underlying data to train the AI. These human workerswill be tasked with creating the data points to fill out the care records that will be used to power the chatbots future carerecommendations and alerts.

And while there are plenty of symptom-checker type AIs already out there, Ceras positioning in the social care space sets it apart from other platforms, argues co-founder Ben Maruthappu, given its not aiming for the chatbotto be used directly by its clients (who may not be capable of using a smartphone app, for example), but rather to act as decision support for their carers.

Here AI has the scope to be very impactful, he argues.

The startup, which bills itself as a tech-enabled home care provider launched its social care matching platform last November, and has raised some $3.4 million to date from investors including Kima Ventures and Credo Ventures.

It has hundreds of care workers on its platform at this point,according to Maruthappu, and has delivered tens of thousands of care hours accruing millions of data points, as it couches it.

Maruthappu says Cera isfirstly using technology to accelerate the process ofmatching appropriate care workers to clients, as a route to outmaneuver traditional providers, and also applying tech to squeeze back-end costs so thatit can spend more on front end care and compensation for care workers to try to raise quality standards in an industry that has been beset byscandals.

Ultimately, though, it is also hoping all thosecare-related data points being gathered by care workers onits platform will be able to power an AI that it can deployto augment its future care services with decision support atscale, and provide even more of a differentiator vstraditional care providers.

The chatbot, which is being developed in concert withBloomsbury AI, a machine readingspinout from Londons UCL,will usemachine reading and deeplearning to dispense personalized care advice.

Maruthappu gives theexample of a care worker messagingMartha to say that a patient is feeling a bit hot and the AI then pulling relevant info from their care records noting thepatient had a cough last week, and telling them to check for a temperature and other symptoms in case the patient hasa chest infection.

Were going to use Martha [for] supporting our care workers in providing better quality care. Essentially raising the ceiling on the standard that is delivered, he says of this future plan.

We [also] want Martha to be able to predict if people are going to deteriorate Based on reading previous entries in care records Martha will flag alerts and essentially pre-empt a persons deterioration so that care workers and family members can be adequately alerted and a proactive approach can be taken to their care.

He wont give a time frame for launching the predictive alerts, but decision-support should be coming later this year he says.

Of courseshould Martha actually be in a position to start dispensing care recommendations it would likely need to have been registered as a medical device with the UKs regulatory body, the MHRA. And Maruthappu confirms Cera hasnot currently registered the app, since its merely dispensing sales suggestions to potential customers at this point.

Is the aim to use the AI to effectively upskill care workers with medical training? He says its not to upskill them to the level of trained nurses, for example, but to offer decision-support so they may be better able to identify when escalated care might be required.

Maruthappu also argues that a chatbot interface that can be usedto keep track of individual patients care records canhelp quality of service in instances where a clientmight be seen by multiplecare workers helping to join the dots in theircare over time.

Cera has partnered with ten NHS organizations at this point ten-weeks in, whichMaruthappu says collectively cover a population of around six million people.

We offer a higher quality, more efficient and transparent service, he says, discussing the businesspitch to the healthcare organizations its selling services to. At the moment bed blocking is a tremendous issue in the NHS. This is essentially where a patient whose in a hospital could be discharged home and is medically fit to be discharged to go home but for non-medical reasons they dont go home.

And if you look across winter the number one reason why people werent discharged when they couldhave been is because their home care package was not organizedThis is a massively growing problem for the health service, he adds.

What are the risks ofhaving an automated technology dispensing what amounts to medical advice that may then be actioned by a human? Its fundamentally care advice, and it is decision-support, but these are all things that are within the remit of a high quality care worker. Were simply trying to support and increase consistency in the care, arguesMaruthappu.

As an analogy, if a taxi driver needs to go from A to B and theyre using a maps app, the maps app is supporting them but ultimately its the driver who is driving, who is making decisions about the route and if they need to change the route it will do that accordingly.

Apps are simply an enabler which can potentially improve efficiency and quality, he adds. But ultimately it is up to the person delivering the services to make appropriate decisions and manage that responsibly.

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Daily Report: AlphaGo Shows How Far Artificial Intelligence Has Come – New York Times

Posted: at 10:50 pm


New York Times
Daily Report: AlphaGo Shows How Far Artificial Intelligence Has Come
New York Times
The Google artificial intelligence program AlphaGo beat the top-ranked Chinese Go player, Ke Jie, in Wuzhen, China, in the first game of a three-game match. Credit Wu Hong/European Pressphoto Agency. Last year, a Google computer program known as ...
Google's artificial intelligence program beats Chinese Go masterSFGate
Google's artificial intelligence machine AlphaGo just beat the world's No. 1 Go playerLos Angeles Times
Google AI beats Chinese master in ancient game of GoReuters
Hong Kong Free Press -City A.M. -New York Times -DeepMind
all 121 news articles »

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Artificial Intelligence Is Changing SEO: Get Ahead Or Fall Behind – Forbes

Posted: at 10:50 pm


Forbes
Artificial Intelligence Is Changing SEO: Get Ahead Or Fall Behind
Forbes
The AI revolution is upon us, with no signs of slowing down anytime soon. It seemed like yesterday when things like automated social media posts, blog content, and chatbots were something laughable, not fully able to compete with human intelligence.

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When artificial intelligence botches your medical diagnosis, who’s to blame? – Quartz

Posted: at 10:50 pm


Quartz
When artificial intelligence botches your medical diagnosis, who's to blame?
Quartz
Artificial intelligence is not just creeping into our personal lives and workplacesit's also beginning to appear in the doctor's office. The prospect of being diagnosed by an AI might feel foreign and impersonal at first, but what if you were told ...

and more »

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Smith & Williamson to launch artificial intelligence fund – Citywire.co.uk

Posted: at 10:50 pm

Independent financial services group Smith & Williamson is launching an investment fund looking to tap into the rise of robots and artificial intelligence (AI).

The Smith & Williamson Artificial Intelligence fund will be co-run by Chris Ford and Tim Day, who joined the groups asset management arm in 2015 from Pictet, where they headed its global equity team.

The pair will run the global fund as a high conviction portfolio of 30-35 stocks, with no reference to a stock market benchmark. The company says the fund will be diversified both geographically and by sector, although around half of its holdings will be in the US.

Besides targeting companies that derive a significant proportion of their revenues from AI, the managers will also have the freedom to invest in related subsectors, such as robotics.

The fund is set for a June launch, subject to regulatory approval.

Ford said: AI is powering the fastest growing areas in the global economy and companies are increasingly seeking to capitalise on the opportunities this brings. The influence of AI will continue to grow and it will not be limited to one sector of the economy or to one global region.

The Smith & Williamson Artificial Intelligence fund will seek to fully capture this opportunity by gaining exposure to the companies around the world which derive significant competitive advantages from their superior ability to harness AI.

Head of funds Ed Rosengarten added: The opportunity in artificial intelligence is compelling and in Chris and Tim we have a team with the expertise and track record to manage a thematic fund targeting the worlds leading AI-driven companies.

As one of the leading global AI hubs, London is the ideal place from which to manage the fund and we look forward to offering investors access to one of the most exciting structural growth opportunities in world equity markets today.

The launch comes hot on the heels of Allianz Global Investors bringing a Global Artificial Intelligence Equity fund to market last month,which it claimed was the first dedicated AI fund to be launched in Europe.

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3 types of artificial intelligence, but only 2 are valid – VentureBeat

Posted: at 10:50 pm

For all of the visions of robots taking over the world, stealing jobs, and outpacing humans in every facet of existence, we havent seen many cases of AI drastically changing industries, or even our day-to-day lives, just yet. For this reason, media and AI deniers alike question whether true broad-scale AI even exists. Some go as far as to conclude that it doesnt.

The answer is a bit more nuanced than that.

Current AI applications can be broken down into three loose categories: Transformative AI, DIY (Do It Yourself) AI, and Faux AI. The latter two are the most common and therefore tend to be the measure by which all AI is judged.

The everyday AI applications weve seen most of so far are geared toward accessing and processing data for you, making suggestions based on that data, and sometimes even executing very narrow tasks. Alexa turning on yourmusic, telling you whats happening in your day, and reporting on the weather outside are good examples. Another is your iPhone predicting a phone number for a contact you dont already have saved.

While these applications might not live up to the image of AI we have in our heads, it doesnt mean theyre not AI. It just means theyre not all thatlife-changing.

The kind of AI that will take over the world or at least have the most dramatic effect on how people live and work is what I think of as Transformative AI. Transformative AI turns data into insights and insights into instructions. Then, instead of simply delivering those instructions to the user so he or she can make more informed decisions, it gets to work, autonomously carrying out an entire complex process on its own based on what it has learned and continues to learn along the way.

This type of AI isnt yet ubiquitous. The most universally known manifestation of this is likely the self-driving car. Self-driving cars are an accessible example of what it looks like for a machine to take in constantly changing information, process it, and act on it, thereby eliminating the need for human participation at any stage.

Driving is not a fixed process that is easily automated. (If it were, AI wouldnt be necessary.) While there is indeed a finite set of actions involved in driving, the data set the AI must process shifts every single time the passenger gets into the car based on road conditions, destination, route, oncoming and surrounding traffic, street lanes, street closures, proximity to neighboring vehicles,a pedestrian stepping out in front of the car, and so on. The AI must be able to take all of this in, make a decision about it, and act on it right then and there, just like a human driver would.

This is Transformative AI, and we know its real because its already happening.

Now imagine the implications of this technology applied elsewhere. Most people will likely experience Transformative AI through their jobs or industries before it directly affects the way they live. In business, the massive amount of big data that companies are collecting will be the fuel that AI uses to single-handedly power processes currently handled by entire teams, and it will do so with far greater precision and efficiency.

Were seeing this in the marketing space, as brands like Cosabella and Dole Asia have replaced their digital account teams and agencies built onartificial intelligence platforms.

But these are still early days, and it will be a while before these types of stories are commonplace. In the meantime, well mostly see different manifestations of DIY AI and Faux AI.

DIY AI is any artificial intelligence platform whose end goal is to make you, the user, more informed so that you can then do the remaining workyourself. This type of AI can take in and process large amounts of data to produce insights, but thats the end of the line for it. Put another way, its practical and prescriptive but not curative.

Nevertheless, it can be extremely valuable to companies and organizations that have been relying on data scientists to make sense of their data manually. Even the most talented data scientists need far more time to process, analyze, and make recommendations from data than a machine does. A few of the many reasons for this is that humans require things like sleep, food, and weekends off. A more significant reason is that humans simply dont have the same processing power that machines do.

An example of DIY AI is Salesforces Einstein. In an ad placed in the New York Times in early May, Salesforce described how Einstein qualifies leads, predicts when customers are ready to buy, and helps close more deals. In other words, the AI is reading companies CRM data, making sense of it, and setting up salespeople for more success than theyd have if they had to wade through the same data on their own. But the execution elements of the sales process are ultimately still DIY for the user.

Its worth noting that DIY AI isoften bolt-on, meaning that the AI is essentially bolted onto an existing technology. It then acts as the brain that makes a once dumb (or static) system smart (or insightful). For the sake of comparison, Transformative AI must be built from the ground up, meaning there are no parts of the technology that arent AI-driven.

The final category of AI were seeing is the one that spoils it for everyone: Faux AI. While DIY AI might seem lackluster or boring, Faux AI is pretending to be something that its not. As with any new technology that creates hype and intrigue, AI has inspired companies to prey on the publics lack of understanding. Many of the companies doing this are re-positioning their predictive and automation technologies as AI, when really they are just offering rules-based applicationsthat arent governed by machine learning.

Not to single out any chatbots, but there are a few culprits in that space. They look and act like AI agents, but they are not really using machine learning. They are pretenders.

Programmatic ad buying is a good example of an insight-driven, predictive technology that many people confuse with AI and which often passes itself off as the same. Because programmatic technology has been around for over a decade, learning that it is AI (which its not) can leave people feeling like artificial intelligence isnt so special.

The way AI will evolve and begin infiltrating our lives is two-fold.

Some of the more robust DIY AI out there isactually Transformative AI in training. The data being collected and processed will train algorithms over time so that theyre ultimately equipped with all the information they need to begin acting on that data (assuming theyve been programmed to do so). And technologists whoare just getting started on their platforms will build them with AI from the ground up, rather than bolting training wheels on after the fact. The result will be active sources of Transformative AI that ultimately shape up into what we imagine AI can be ideally, in the most positive way possible.

Or Shani is the CEO of Albert, an AI marketing platform.

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Why head transplants won’t disprove the existence of God | Angelus – The Tidings

Posted: at 10:49 pm

Denver, Colo., May 23, 2017 / 03:04 am (CNA/EWTN News).- With plans for the first human head transplant surgery looming in the next year, a lead doctor on the formidable project has high hopes for the procedure. Along with the aim of finding a new body for a yet-to-be-selected patient, the physician says that the surgery as a first step toward immortality will effectively disprove religion. But Catholic critics have called into question not only the ethics of such a risky procedure, but the dubious claim that such a development would render belief in God irrelevant.

The actual trying of the surgery at this point I think would be unethical because of the tremendous risk involved, and it is an unproven surgery, Dr. Paul Scherz, assistant professor of moral theology and ethics at The Catholic University of America, told CNA.

Sherz made his remarks following the news that Italian doctor Sergio Canavero is aiming to carry out the first human head transplant surgery within the next 10 months. It's a process Canavero hopes will pave the way for the process of transplanting cryogenically frozen brains and ultimately, in his view, to the eradication of death.

Canavero serves as director of Turin Advanced Neuromodulation Group and has teamed up with Harbin Medical Centre and Doctor Xiaoping Ren, an orthopedic surgeon who was involved with the first successful hand transplant in the U.S. The first surgical attempt for the head transplant is expected to take place in China, where the group says they're more likely to find a donor body.

Cryonics involves the freezing of the brain or even the whole body of patients, with expectations that future science will have the means to restore the frozen tissue and extend life. Because conscious minds will have experienced life outside of death, Canavero said the surgery would then remove the fear of death and the people's need for religion. He said if the process succeeds, religions will be swept away forever.

However, Sherz responded that even if the surgery was a success, it would not disprove the Catholic faith. There is nothing in the Catholic tradition of how we understand the soul that would think that if you moved a head or moved the brain that that wouldnt allow the person to come back to life, he said.

Turin Advanced Neuromodulation Group has already claimed that a successful head transplant has been carried out on a monkey, but not all scientists agree that the operation can be recorded as a success. Before the monkey's head was stitched back together, it was removed, cooled, and the blood of the transplant body was cross circulated with an outside source. Canavero and his group claimed the supply of blood was then connected to prove the surgery succeeded without brain damage, but the spinal cord was left unattached.

How the connected blood supply proves the surgery is possible without brain damage was not described, and many bioethicists are skeptical of the publication of the surgery's success without proper peer review and of the issues around the severed spine. Because the technology has not yet been developed, the bioethicists worry that the severed spine may never be reconstructed, leaving the patient worse off than before.

Despite the pervasive belief in the surgery's failure, Canavero claims there's a 90 percent chance that the human head transplant will succeed. And not only that, its success would allow humans to no longer need to be afraid of death.

Father Tad Pacholczyk, who serves as a bioethicist for the National Catholic Bioethics Center, disagreed with Canavero's definition of being brought back to life. He said to assume death as a necessary product of either the head surgery or brain surgery is gullible and mistaken, as there is potential for the patient to be merely unconscious.

The patient undergoing the head transplant is not dead, only unconscious, he told CNA. There is not any 'bringing back to life'There is merely a restoration of consciousness, briefly lost during the movement of the head from one human body to the other.

Scherz also said that the Church accepts an intimate and mysterious relationship between soul and body, and that the procedure's success wouldn't necessary disprove the soul or religion. Our neurological tissue has important part to play in our soulThe soul is always intimately related to the body. We are not just souls that are disembodied, right? We are embodied spirits or spirited bodies.

Most physicians agree that the proposed surgery's success rate is infinitesimal, and they've questioned the morality of a procedure that's doomed to fail and the unrealistic hope life extension projects could give to people. I am concerned that the rights of vulnerable patients undergoing cryonics cannot be protected indefinitely, Dr. Channa Jayasena, a lecturer in Reproductive Endocrinology at Imperial College in London, told the Telegraph. Cryonics, she said, has risks for the patient, poses ethical issues for society, is highly expensive, but has no proven benefit.

And the hope for immortal life, Scherz weighed in, isn't a realistic desire in a fallen world. Living forever in bodily form is not going to satisfy anyone, he said. If the goal is not to help someone to get back bodily movement or things like that, but to try to live forever on this earth, then I think if you really want to get over the fear of death then you will have to come to terms with the fact that we are mortal. That what's going to help you to live a better life because you are going to be willing to give your life to things like service.

In fact, he said that people in transhumanist movements have admitted they would most likely avoid risky behavior in order to preserve their lives. If life extension projects come into being there is so much more to lose and you committed yourself to trying to live on this earth for as long as possible, which stands in contrast to the Catholic tradition and a lot of the philosophical traditions, Scherz noted.

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Supplements cause spike in recalls – Stericycle – FoodQualityNews.com

Posted: at 10:48 pm

A spike in recalled units by the US Food and Drug Administration (FDA) was driven by nutritional supplements, according to the Stericycle ExpertSOLUTIONS Q1 2017 index.

FDA food-related recalls dropped 19% in Q1 to 200, but the number of actual units increased 507% to about 92 million products.

The spike was mainly driven by nutritional supplements, which accounted for more than 80% of food units recalled, mostly due to one large recall.

Kingsway Trading Inc. recalled Xanthium & Siler Combo (Bi Yan Pian) Dietary Supplement because it contained banned Ephedra Alkaloids in February and A&H Focal Inc. took action on 21 products which could contain undeclared erectile dysfunction ingredients in the quarter.

FDA product categories based on recalls were prepared foods (16%), baked goods (14.5%) and dairy (10.5%).

Supplements (28.2%) and baked goods (27.9%) combined to make up 56.1% of FDA recalled units in Q4 2016.

Recalls down, units up

Michael Good, VP of marketing and sales operations, said Q1 was a mixed bag for the food and beverage industry.

On the one hand, recalls dropped 19%, and its the first time weve observed a decline in that measurement since Q1 2016, he told FoodQualityNews.

On the other hand, the number of units recalled increased. And even when you isolate the large supplement issue, recalled units still would have gone up compared to Q4 2016.

The 507% increase wasnt entirely related to supplements but was a substantial portion of it, said Good.

While this category doesnt often lead, in 2016 supplements were the fifth highest category in recalls and fourth highest in terms of recalled units. If companies can improve their supply chain track and trace methods, that can help them isolate the issue and reduce the impact of the recall.

In Q1 2017 there were five recalls with more than one million units each. In Q1 2016 there were none. In fact, four of those five recalls each accounted for more units than all the recalls in Q1 2016 combined.

Reasons behind the recalls

Top FDA food recall causes based on units were quality issue (80.1%), bacterial contamination (11.6%), undeclared allergen (7.2%) and other (1.1%).

As well as the supplement recall, there were other quality issues in Q1, including premature spoilage, uneviscerated fish, packaging defects, undercooked chicken, and an off odour and taste.

The two main causes of bacterial contamination recalls were Listeria and Salmonella. Salmonella affected more recalls (64.9% vs. 32.5%) but Listeria was behind more recalled units (81.9% vs. 18%).

Bacterial contamination made up a lower percentage of recalled units because the supplement issue dominated, said Good.

In fact, if you remove that recall, bacterial contamination would have accounted for nearly 54% of recalled units.

Looking at the number of recalls, bacterial contamination was the leading cause with 38.5% of FDA food recalls. By contrast, quality issues accounted for just 12% of FDA recalls.

The number of international FDA food recalls shifted from 23 (9%) in the last quarter to 21 (11%).

USDA recalls consistent

Poultry was the top USDA recall category for the second quarter in a row and foreign materials and misbranding accounted for more than 82% of recalled pounds.

USDA recalls stayed at 32, while recalled pounds declined 10% to 2.5 million.

USDA recall activity stayed fairly consistent from Q4 2016 to Q1 2017, with recalls staying the same and recalled pounds dropping just 10%, said Good.

For the second quarter in a row, the main category was poultry, which accounted for 80.8% of the recalled pounds. The top causes based on recalled pounds were foreign materials at 41.8% and misbranding at 40.5%.

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Global Natural Health Supplements Market to Grow at 8.0% CAGR – New Food

Posted: at 10:48 pm

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With the growing prevalence of lifestyle related disease, people are preferring to adopt a healthy lifestyle and preventive healthcare.

In addition, growing awareness regarding the various healthcare diseases and preference for a healthy lifestyle, has led consumers to prefer health related supplements that enhance bodily functions and promotes health. The global natural health supplements market is expected to witness a growth of 8.0% CAGR over the forecast period, 2016-2024.

A surge in the adoption of modern lifestyle patterns in parallel to growing urbanisation has led to increasing prevalence of various diseases such as high blood pressure, obesity and diabetes. In addition, growing awareness regarding lifestyle diseases will propel growth of the global natural health supplements market in the coming years. Moreover, people are increasingly shifting towards products that offer healthy options and relatively less negative impacts. Additionally, increasing government funding for the research and development regarding nutritional supplements will further impact growth of the natural health supplements market globally in the coming years.

Growing adoption of self and direct medical practices is propelling growth of the global natural health supplements market in the coming years. Furthermore, upsurge in demand for natural health supplements among old population suffering from disorders related to joints and bones is likely to fuel growth of the global natural health supplements market over the coming years.

Apart from various factors fueling growth of the natural health supplements market, growing trends of digitalization and e-commerce platforms will significantly boost growth of the global natural health supplements market in the coming years. Furthermore, manufacturers of health supplements will further remain inclined towards formulation of natural health supplements with increasing demand for natural health supplements in the global market in the coming years.

Marine among various sources will hold relatively high market share of nearly 43% in the natural health supplements market globally over the coming years. Marine will witness a growth of 8.6% CAGR by the end of 2024. Plant sources among others have been an ancient source of extracting natural ingredients, whereas marine source will witness a significant growth over the coming years. Women consumers among various demographics of consumers will mainly remain the key targets for manufacturers. Product offerings and development of manufacturers of natural health supplements market will remain mainly focused on women and senior citizens over the coming years.

Asia Pacific among other regions is likely to project relatively high contribution of APAC in terms of revenues in the span of next seven years. In addition, the natural health supplements market in APAC will further register relatively fast revenue growth, and will further grow at 8.5% CAGR over the coming years. North America among other regions will represent a lucrative region for the natural health supplement market globally in the coming years. Canada and U.S. among other countries of North America will account for US$22Bn in the span of next seven years.

Leading manufacturers operating in the global natural supplements market include Omega Protein Corporation, Herbalife International Inc., Evonik Industries AG, Archer Daniels Midland Company, The Natures Bounty Co., Amway Corporation, Blackmores Limited, Naturex SA, Nutraceutical International Corporation and United Naturals Food, Inc.

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Daily Phytosterol Consumption Could Reduce LDL Cholesterol and Save the EU Billions Per Year – Nutritional Outlook

Posted: at 10:48 pm

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Daily consumption of phytosterols by millions of adults with severe hypercholesterolemia could save the EU 5.3 billion per year in healthcare costs, according to new Frost & Sullivan analysis, Healthcare Cost Savings of Phytosterol Food Supplements in the European Union. The study was conducted on behalf of nonprofit trade group Food Supplements Europe (Brussels, Belgium) to determine what kinds of healthcare costs savings could be realized in the EU through phytosterol supplementation.

Hypercholesterolemia is the presence of high levels of LDL cholesterol in the blood and has been linked to cardiovascular disease (CVD). Phytostesterols, which are plant sterols and stanols whose molecules are very like cholesterol molecules found in humans, have been proven to reduce levels of LDL cholesterol. Frost & Sullivan researchers estimate that the costs of CVD-related hospital events to the EU healthcare system will be a whopping 1.328 trillion between 2016 and 2020, or 266 billion per year. In their analysis, Frost & Sullivan researchers estimated what the reduced cost burden would be if adults with hypercholesterolemia over the age of 55 supplemented with 1.7 g of phytosterols daily. They found that26.5 billion over five years, or 5.3 billion per year, could be saved.

The World Health Organizations (WHO) Global Health Observatory (GHO) calculates that hypercholesterolemia is more prevalent in Europe than anywhere else in the world, with 54% of the population over the age of the 25 diagnosed with hypercholesterolemia, and 20% with severe hypercholesterolemia. The results of this study are significant because, by the researchers conservative estimates, 31.1 million adults over the age of 55 across the EU are living with severe hypercholesterolemia. As a result, they are significantly more likely to experience a CVD-related hospital event.

This latest phytosterols report is the third in a series of Frost & Sullivan analyses commissioned by Food Supplements Europe, which is a trade group representing the food-supplements industry. The other two, which were also conducted with the aim of finding ways to cut healthcare costs in the EU through supplementation, were published in 2016 and February 2017. The first study found that daily consumption of 1,000 mg of omega-3 EPA plus DHA food supplementation in the EU could save 13 billion a year in healthcare costs, and the second explored the cost saving benefits of calcium plus vitamin D supplementation to avoid bone fractures in people with osteoporosis. The results of that study indicated potential healthcare cost savings of 3.96 billion per year.

Food Supplements Europe chair Ingrid Atteryd said in a press release: A very clear picture is emerging of the significant economic and wellbeing benefits that could be achieved by encouraging more widespread food supplementation among those sections of the EU population at greatest risk of experiencing a CVD-attributed hospital event.

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