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Daily Archives: April 3, 2017
3 Practical Ways Artificial Intelligence Can Enhance Marketing Creativity Right Now – Adweek
Posted: April 3, 2017 at 8:23 pm
Eighty percent of marketing leaders say thatAI will revolutionize marketingby 2020, but many CMOs remain paralyzed on the sidelines, questioning how this kind of bleeding-edge tech should be used and if it will provide a marked return on investment.
Chris Neff
Ironically enough, at the same time we talk about the uncertainty that an artificial intelligence-powered future could bring, we are increasingly adopting these experiences into our day-to-day lives. From Siri and self-driving cars to connected devices like Amazon Echo and customer service chatbots, experiences powered by artificial intelligence will soon be the norm. People might not fully comprehend the growing role of AI in their lives, but theyre adopting it regardless, sometimes even unbeknownst to them.
Even though marketers generally accept AIs growing influence, they hesitate to adopt it (though they may not realize that if their brand invests in programmatic media buying, for example, theyre already deeply immersed in the world of AI). But although marketers are liberally leaning on AI to drive media buying and automate customer service, they struggle when it comes to its role within the creative puzzle. One wayof thinking is to consider how AI could enhanceexistingprograms and processesthose tried-and-true elements that have proven impactand gofrom there.Here are a few ways to start thinking about AI within a more relatable context.
Copybots, robot journalism and tools likeWordsmithhave emerged as an efficient way to crankout tedious copy updates and iterations. Moreover, when machine learning can be used to speed up time-intensive yet simple tasks, brands and their partners can free up creative resources to focus on more strategic storytelling efforts, saving both time and money in the long run.
Were building an AI copywriter for one of our partners, for example, to understand and process users interests andcreate hundreds of lines of copy using natural language processing. This tool will be used to streamline the time and cost associated with producing copy variants, allowing the brand to invest more instrategic resources or media.
One of marketers biggest challenges iskeeping up with the demands of content generation without breaking the bankperAccenture,90 percent of marketers say their content needs will grow over the next two years. AI is already helping marketers fill the content pipeline by taking on and speeding up existing processes, but what about the secondary challenge of ensuring thecontent is relevant and contextual for those who experience it? In addition to generating an arsenal of content at scale, AI can be used to optimize these assets based on users interests or geography.
We recently we teamed up with Saatchi LA for Toyota to create an AI-powered system designed to recognize more than 700 activities that exist in the world and then create opposite activities based on properties across the images. Dubbed the RAVtivity Machinefor the Toyota RAV4the technology spit out 300 versions of the content automatically. Those were then served through specified interest layers within key distribution channels like Facebook, Instagram and Snapchat.
Automating creative processes is one thing, but what about leveraging automated processes to drive creativity itself? Perhaps more powerful than the RAVtivity Machines ability to expedite manual workflows and recut content based on users interests and other inputs was its ability to draw novel correlations among the data sets humans alone may not have been able to do. In essence, a new AI-inspired creativity was born from an automated, pragmatic process.
Lastfall, 20thCentury Fox promoted the movie Morgan by debuting the worlds first AI-produced trailer. The studiopartnered with IBMs Watsonto identify the factors that comprise the scariest possible video and then incorporate specific elements into the teaser. Similar approaches have been used to test the production of other creative outputs, such asa music video.From a creative marketing standpoint, these types of use cases reflect the true prowess of artificial intelligence.
If thePokemon Go phenomenon of 2016has taught us anything, its that augmented reality canpenetrate the mainstream. In fact,Forrester predictsthat by 2021, AR will drop its status as an emerging technology and become a basic part of peoples everyday lives.
In concert, AI and AR technology can be used to create powered layered experiences that connect people with brands as they experience things in the real world. At CES, Lenovodebuted a pair of smart glassesthat combined AI and AR in this way. Lenovos New Glass C200 works by capturing a wearers field of vision and then offering instructions to repair or troubleshoot issues as they are detected.
Another example is Chevy, which weve helped utilize AI and image recognition to refresh the traditional car brochure into an AI-powered mobile experience. Prospective buyers who scan a Chevy Bolt brochure at their local dealership, for example, will automatically be served video content to better explain the cars main features and differentiators.Unlike traditional barcode scanning or QR code reading, you dont need a downloaded app for thisits all done through the mobile browser using the camera of the phone as the scanner and relying on the AI brain to connect the dots.
The best way for brands to dive into AI is to view the technology within the context of theirexisting marketing objectives and determine how AI drives both practical andcreative returns. Pragmatically speaking, AI can be used to optimize existing processes that have grown more challenging with theproliferation of content channels (and therefore formats). It can also be used to deliver more relevant content to consumers with fewer resources, saving time and money.
Yet, below these surface use cases lies a more powerful one: the capacity of AI to surface previously untapped data correlations to drive unprecedented creativity and storytelling. It is this facet of AI that holds the promise to propel our industry forwardin 2017 and beyond.
Chris Neff is executive producer, director of digital andexperiential, with Tool of North America.
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Become a Master of Artificial Intelligence with Online Course Bundle (Sponsored) – Live Science
Posted: at 8:23 pm
The only thing more valuable than a computer capable of carrying out an important task is a computer capable of teaching itself how to carry out important tasks. With the Complete Machine Learning Bundle (available for only $39), youll gain the skills you need to turn your computer into your greatest ally.
This extensive package (spanning 10 courses, 406 lessons, and 63 hours) covers the most essential elements of artificial intelligence and computer programming, and will leave you with a thorough understanding of quantitative trading techniques, statistical analysis, mass data processing, Java, machine learning, and much more.
Youll learn how to build sophisticated financial models, manage huge data sets, build predictive algorithms, and even program robotsall for a fraction of the cost this knowledge would run you in a traditional classroom.
Get ahead of the competition and unlock the limitless potential of your computer with the Complete Machine Learning Bundle for only $3995% off its regular price.
Editor's Note:This sponsored post was created by StackCommerce. The products featured do not reflect endorsements by the Live Science editorial team.
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Google’s plan to root out hateful videos with artificial intelligence – Mashable
Posted: at 8:23 pm
Mashable | Google's plan to root out hateful videos with artificial intelligence Mashable Google has an answer for all the brands worried that its automated systems are placing ads on offensive YouTube videos: smarter machines. The search giant said Monday that it's made progress towards implementing the artificial intelligence safeguards ... Google will use artificial intelligence to identify objectionable content and sell 'brand-safe' ads Google Is Using Artificial Intelligence to Make Sure YouTube Content Is Safe for Brands |
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Demystifying artificial intelligence: Here’s everything you need to know about AI – Digital Trends
Posted: at 8:22 pm
Home > Cool Tech > Demystifying artificial intelligence: Heres
Crazy singularities, robot rebellions, falling in love with computers artificialintelligence conjures up a multitude of wild what-ifs. But in the real world, AI involves machine learning, deep learning, and many other programmable capabilities that were just beginning to explore. Lets put the fantasy stuff on hold at least for now and talk about this real-world AI. Heres how it works, and where its going.
More:Is the AI apocalypse a tired Hollywood trope, or human destiny?
Todays AI systems seek to process or respond to data in human-like ways. Its a broaddefinition, but it needs to be as broadas possible, because there are a lot of different AI projects currently in existence. If you want a little more classification, there are two types of AI to consider.
AI can also be classified by how it operates, which is particularly important when considering how complex an AI system is and the ultimate costs of that software. If a company is creating an AI solution, the first question must be, Will it learn through training or inference?
There have been books and books written about what specific features AI must include to be truly AI, and unsurprisingly, no one really agrees on what these features are; every description of AI is a little different. But there are several examples of successful AIs in our current landscape worth looking at.
1 of 5
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Cognitive and artificial intelligence spending expected to surge through 2020, says IDC – ZDNet
Posted: at 8:22 pm
special feature
How to Implement AI and Machine Learning
The next wave of IT innovation will be powered by artificial intelligence and machine learning. We look at the ways companies can take advantage of it and how to get started.
Revenue for cognitive and artificial intelligence systems will hit $12.5 billion in 2017, up 59.3 percent from a year ago, according to IDC. Through 2020, these AI systems will top $46 billion, up 54.4 percent on a compound annual growth rate.
The biggest portion of that spending in 2017 will go to cognitive applications. IDC projects 2017 spending of $4.5 billion for the year. Cognitive and AI software platforms with tools to organize, access and analyze data will see spending of $2.5 billion.
Meanwhile, services attached to rolling out cognitive and AI services will top $3.5 billion in 2017, said IDC, which also noted that $1.9 billion will be spent on hardware for these systems.
As for use cases, quality management and recommendations, diagnosis and treatment, customer service, security and fraud investigations will lead. Those use cases will account for half of all AI system spending in 2017. Between 2015 and 2020, public safety and emergency response and pharmaceutical research and discovery will grow at the fastest clip.
The U.S. will spend the most--nearly $9.7 billion--on AI in 2017 with EMEA No. 2. By 2020, Asia/Pacific will be No. 2, said IDC.
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Artificial Intelligence and Artificial Problems by J. Bradford DeLong … – Project Syndicate
Posted: at 8:22 pm
BERKELEY Former US Treasury Secretary Larry Summers recently took exception to current US Treasury Secretary Steve Mnuchins views on artificial intelligence (AI) and related topics. The difference between the two seems to be, more than anything else, a matter of priorities and emphasis.
Mnuchin takes a narrow approach. He thinks that the problem of particular technologies called artificial intelligence taking over American jobs lies far in the future. And he seems to question the high stock-market valuations for unicorns companies valued at or above $1 billion that have no record of producing revenues that would justify their supposed worth and no clear plan to do so.
Summers takes a broader view. He looks at the impact of technology on jobs generally, and considers the stock-market valuation for highly profitable technology companies such as Google and Apple to be more than fair.
I think that Summers is right about the optics of Mnuchins statements. A US treasury secretary should not answer questions narrowly, because people will extrapolate broader conclusions even from limited answers. The impact of information technology on employment is undoubtedly a major issue, but it is also not in societys interest to discourage investment in high-tech companies.
On the other hand, I sympathize with Mnuchins effort to warn non-experts against routinely investing in castles in the sky. Although great technologies are worth the investment from a societal point of view, it is not so easy for a company to achieve sustained profitability. Presumably, a treasury secretary already has enough on his plate to have to worry about the rise of the machines.
In fact, it is profoundly unhelpful to stoke fears about robots, and to frame the issue as artificial intelligence taking American jobs. There are far more constructive areas for policymakers to direct their focus. If the government is properly fulfilling its duty to prevent a demand-shortfall depression, technological progress in a market economy need not impoverish unskilled workers.
This is especially true when value is derived from the work of human hands, or the work of things that human hands have made, rather than from scarce natural resources, as in the Middle Ages. Karl Marx was one of the smartest and most dedicated theorists on this topic, and even he could not consistently show that technological progress necessarily impoverishes unskilled workers.
Technological innovations make whatever is produced primarily by machines more useful, albeit with relatively fewer contributions from unskilled labor. But that by itself does not impoverish anyone. To do that, technological advances also have to make whatever is produced primarily by unskilled workers less useful. But this is rarely the case, because there is nothing keeping the relatively cheap machines used by unskilled workers in labor-intensive occupations from becoming more powerful. With more advanced tools, these workers can then produce more useful things.
Historically, there are relatively few cases in which technological progress, occurring within the context of a market economy, has directly impoverished unskilled workers. In these instances, machines caused the value of a good that was produced in a labor-intensive sector to fall sharply, by increasing the production of that good so much as to satisfy all potential consumers.
The canonical example of this phenomenon is textiles in eighteenth- and nineteenth-century India and Britain. New machines made the exact same products that handloom weavers had been making, but they did so on a massive scale. Owing to limited demand, consumers were no longer willing to pay for what handloom weavers were producing. The value of wares produced by this form of unskilled labor plummeted, but the prices of commodities that unskilled laborers bought did not.
The lesson from history is not that the robots should be stopped; it is that we will need to confront the social-engineering and political problem of maintaining a fair balance of relative incomes across society. Toward that end, our task becomes threefold.
First, we need to make sure that governments carry out their proper macroeconomic role, by maintaining a stable, low-unemployment economy so that markets can function properly. Second, we need to redistribute wealth to maintain a proper distribution of income. Our market economy should promote, rather than undermine, societal goals that correspond to our values and morals. Finally, workers must be educated and trained to use increasingly high-tech tools (especially in labor-intensive industries), so that they can make useful things for which there is still demand.
Sounding the alarm about artificial intelligence taking American jobs does nothing to bring such policies about. Mnuchin is right: the rise of the robots should not be on a treasury secretarys radar.
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EY to open first artificial intelligence centre in Mumbai – Economic Times
Posted: at 8:22 pm
NEW DELHI: London-headquartered professional services firm EY is set to open its first artificial intelligence centre in Mumbai to help its clients figure out the best way to use these emerging technologies.
The centre will bring together teams of multi-disciplinary practitioners, combining expertise in areas such as AI, robotics, machine learning and cognitive technology, along with domain experience in sectors, according to the firm.
"The premise is that when any technology comes in, there is a lot of hype. Everyone talks about it but most dont know how to adopt it," said Milan Sheth, partner, advisory services and technology sector leader, EY India.
He said that artificial intelligence is already being deployed across industries such as automotive, telecom and technology, but there is a need to help enterprises understand how they can best use these new technologies to their advantage.
"The idea was to demystify AI since everyone talks about the concept but nobody talks about how to apply it. The B2C (business to consumer) industry adopts this very quickly; B2B (business to business) is the slowest adopter," Sheth said.
The idea to set up such a centre first came up six months ago, after which EY developed training content, got trainers and conducted a few beta sessions with some clients over the past three months.
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The baseball immortality of Beaver County’s James Madison Toy – Tribune-Review
Posted: at 8:21 pm
Updated 21 hours ago
James Madison Toy was an average, 19th century major league baseball player and average might be generous.
In two unremarkable seasons, he batted .211. He finished his career with one home run. And he played on awful teams, which combined to win 65 games and lose 165.
When he died in 1919, the newspapers did not pay special attention.
Yet, Toy managed to achieve something few ballplayers do: baseball immortality.
Not because he was the first Beaver Countian to play in the big leagues, though he was. Not because he suffered a particularly gruesome career-ending injury, which he did.
Rather, Toy achieved baseball immortality more than four decades after his death because of a distant relative's baseless and apparently false claim about his heritage and a well-respected baseball historian's failure to investigate that claim.
"I'm not sure where it got started, but there were parts of the family that insisted he was part Sioux Indian," said Toy's great-great-nephew, Jim Toy, 57, of West Mayfield, Beaver County. "No one had any documentation to prove it.
"My dad always kind of questioned the claim."
Others did not.
And so James Madison Toy, an average, white major league baseball player from Beaver County, became known, incorrectly, as the first Native American to play in the big leagues.
That didn't sit well with some.
Real life
James Madison Toy's pro baseball career began in 1884 in the short-lived Iron and Oil Association, a minor league that included teams from Western Pennsylvania and Ohio. His New Brighton team disbanded before the season ended, and the league went under a few days after.
Over the next two seasons, Toy played for three minor league teams in New York and one in Georgia.
In 1887, Toy got his big break. He landed a spot on the newly created Cleveland Blues in the American Association, then a major league. In announcing the signing, Sporting Life described the 5-foot-6, 160-pound Toy as "a tall, athletic young fellow, a splendid back-stop and very fine thrower."
He batted .222 in 109 games and slugged one of the team's 14 home runs. The numbers weren't eye-popping, but it was the dead-ball era.
The Blues were awful. They won just 39 of their 131 games and finished last in the American Association. After the season, owners let go of 16 of the team's 25 players, including Toy. He spent the next two years toiling in the minor leagues for the Rochester (N.Y.) Jingoes.
Toy returned to the majors in 1890 with the American Association's Brooklyn Gladiators. They were even worse than the 1887 Blues. The Gladiators won 26 of 99 games and folded before the season ended. Toy batted .181 and suffered a career-ending injury when a baseball struck him in the groin.
The injury pained Toy for the rest of his life, according to his great-great-nephew from West Mayfield.
Toy returned to Beaver County and took up work as a stove molder for the former Howard Stove Co. The 1900 Census showed him living in Beaver Falls with his wife of 14 years, Ida, and their three children: Pearl, 13; Gertrude, 12; and George, 10.
Toy died in Cresson Sanatorium, where tuberculosis patients were treated, in 1919. He was buried in an unmarked grave in Beaver, family members said.
'First of the natives'
In 1963, an ambitious project by baseball historian Lee Allen to obtain biographical information about every major leaguer who played brought more notoriety to the late Toy than he enjoyed in life.
"There have been approximately 10,000 players and we have heard from 4,198. We would be most proud to have a record of Mr. Toy and anything you can do to aid us will be greatly appreciated," Allen, the National Baseball Hall of Fame and Museum's chief historian, wrote in a letter to Hannah Toy of Beaver Falls.
Copies of letters exchanged between Allen and Toy's relatives are included in a file in the National Baseball Hall of Fame's archives.
James M. Toy, Hannah Toy's son, filled out the questionnaire. On a line asking for the player's nationality, Toy typed: "SIOUX INDIAN."
Allen replied immediately, writing: "I think he must have been the first Indian in major-league history, which gives him another distinction. There were quite a few after him, but none before that I know of, and I have questionnaires now from 4,321 players."
Allen went public with the claim in his Sporting News column, "Cooperstown Corner."
"It has often been printed that the first American Indian to appear in the majors was Louis Sockalexis, that folk hero out of the Penobscot country of Maine," Allen wrote in the 1963 column. "But now it develops that Sockalexis was not the first of the natives, that the honor should go to James Madison Toy of Beaver Falls, Pa."
It's unknown what, if any, independent research he did to try to confirm the claim.
Allen died in 1969.
Imposter
Journalist and author Ed Rice spent decades disputing the claim, starting in the 1980s as he began researching Louis Sockalexis for a biography on the Penobscot legend.
"What Lee Allen was trying to do was laudable," said Rice, 69, of New Brunswick, Canada. "But to strip Sockalexis of being recognized as the first American Indian to play major league baseball, that was an injustice."
Rice, who formerly lived in Maine where the Penobscot Nation is based, contends that Toy didn't deserve the distinction even if he was Native American because he was not listed in a Census as an Indian or registered with a tribe. Furthermore, there are no accounts identifying Toy as being an American Indian or being identified by others as such. Rice applies the same criteria to other players whose names emerged as being the first American Indian to play in the majors.
But Rice reserves particular disdain for Toy, who never claimed to be Native American during his lifetime. In a 2015 op-ed in the Bangor Daily News, Rice refers to Toy as an "imposter."
Rice was so determined to prove Toy wasn't Native American that, in 2006, he said he lied to Cambria County officials in an attempt to obtain a copy of Toy's death certificate. He told them over the phone that he was a family member, and they mailed it.
The certificate listed Toy's race as white.
Rice has urged Cooperstown to weigh in on the debate. But its library director, James L. Gates Jr., told the Tribune-Review: "The Hall of Fame is not a sanctioning body for ethnic backgrounds. (Lee Allen) was writing for himself when he made that claim. We don't stipulate anybody as being the first in terms of ethnic background."
0.0 percent
Genealogical research and DNA analysis appears to show that Toy wasn't Native American.
While numerous accounts suggest that the ballplayer's father was a Sioux Indian, records stored at the Beaver County Genealogy and History Center list the ballplayer's parents as James and Caroline (Caler) Toy. Toy's father was the son of Henry and Mary Toy, both of whom were born in Ireland.
And results of a DNA test added recently to Toy's file in Cooperstown show that the ancestral composition of another one of Toy's relatives, James Woods, who couldn't be reached, amounted to 0.0 percent Native American. Woods' great-great-grandfather John Wesley Toy was the ballplayer's brother.
Woods said in an email accompanying the DNA results that he took the test "not to discredit any family lore, but to accurately document my family history."
What matters
West Mayfield's Jim Toy, the ballplayer's great-great-nephew, can't believe the issue has generated as much debate as it has. While family members respected the significance of James Madison Toy's distinction, questions about its authenticity weighed on some of them.
"My grandmother (Hannah Toy) and her sister Kate insisted that Caroline Caler married an Indian," Jim Toy said. "They knew James Madison Toy when he was alive, and they were very adamant about it. My father (who filled out the questionnaire in 1963 and died in 2014) felt like, who was he to say yes or no? He didn't have proof one way or another.
"My dad was more interested in the fact that James Madison Toy played baseball."
A relative of Sockalexis, who began his career in 1897 with the Cleveland Spiders, didn't appear to be concerned with the debate.
"We've always thought that Louis Sockalexis was the first," Chris Sockalexis, chief historic preservation officer for the Penobscot Nation, said of his distant relative. "I think he set the standard for all minorities in the game."
He added: "This is the first time I've ever heard of Jim Toy."
Tom Fontaine is a Tribune-Review staff writer. Reach him at 412-320-7847 or tfontaine@tribweb.com.
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NBA: Westbrook nears NBA immortality – Manila Bulletin
Posted: at 8:21 pm
Published April 3, 2017, 10:30 PM
By AFP
Los Angeles Russell Westbrook edged closer to NBA immortality with his 40th triple-double of the season on Sunday as LeBron James dug deep to help Cleveland clinch a double-overtime thriller against Indiana.
Oklahoma Citys Russell Westbrook posted 40 points, 13 rebounds and 10 assists for his 40th triple-double in a losing effort against the Charlotte Hornets, 113-101, Sunday in Oklahoma City. (AP)
Westbrook scored 40 points, grabbed 13 rebounds and provided 10 assists as the Oklahoma City Thunder fell to a 113-101 home loss against the Charlotte Hornets.
The Thunder guard is now one triple-double away from tying Hall of Famer Oscar Robertsons single-season record of 41, set in 1961-62 for the Cincinnati Royals.
With six games left in the regular season, Westbrook can match the record when the Thunder host the Milwaukee Bucks on Tuesday.
Westbrook however was more focused on the Thunders defeat than the latest chapter in his remarkable season.
Asked for his thoughts about the possibility of tying Robertsons long-standing mark on Tuesday, Westbrook replied: We gotta win. Thats my thoughts.
We were just making bad mistakes, bad decisions, Westbrook said after a game that saw the Thunder hand over 24 turnovers. Starting with myself, we have to take better care of the ball.
Oklahoma City now lies in sixth place in the Western Conference standings at 43-33.
WARRIORS WIN
In the Western Conference, Stephen Curry scored 42 points as the leading Golden State Warriors moved to within three wins of clinching the best record in the league.
The Dubs thrashed the Washington Wizards 139-115 to improve to 63-14.
Curry broke the 40-point barrier for the fourth time this season while Draymond Green added a triple-double to guide the Warriors to their 11th consecutive victory.
The Warriors are now only three more wins to be certain of clinching the best record in the league heading into the postseason.
Golden State now stands at 63-14, leading the San Antonio Spurs (59-17) by three-and-a-half games with five remaining.
The Wizards, meanwhile, fell to 46-31, one behind Toronto as they battle for third place in the Eastern Conference.
In Cleveland, the Cavaliers looked to 2016 NBA Finals MVP James once again to secure a pulsating 135-130 win over the Pacers in double-overtime.
James finished with 41 points, 16 rebounds and 11 assists for his 11th triple-double of the season and the 53rd of his career in a crucial win for the Cavaliers.
Tags: Cavaliers, Charlotte Hornets, Indiana, Manila Bulletin, mb.com.ph, NBA: Westbrook nears NBA immortality, Russell Westbrook
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From ER to Fuctional Medicine: One Doctor’s Journey to Embracing a New Practice – WUWM
Posted: at 8:20 pm
Lake Effect's Audrey Nowakowski with Dr. Philip Troiano (Dr. Flip).
Its not too often that a physician will completely change specialties. But local doctor Philip Troiano, or Dr. Flip as hes known to his patients, did an about face after more than 27 years as an emergency room physician.
"Over my time in the emergency room I found that we were fixing less and less problems and seeing more chronic situations where we weren't changing things," Troiano says.
One of his colleagues had started looking into alternative medicine, so Troiano decided to join him at a conference. He found himself amazed at the science of functional medicine and discovered a new passion.
"We've had science for twenty, thirty years about other better ways to do things. So I began to study and gain the knowledge I needed to do it," he says. "I'm fascinated by the fact that we can actually fix things."
Troiano now practices functional medicine at Great Lakes Vital Health in Glendale. "Functional medicine is a science-based approach to wellness," he explains. "It looks for the root cause of the problems, instead of treating the symptom."
While Troiano still loves the emergency room, treating conditions such as congestive heart failure, kidney problems, fatigue, obesity and chronic inflammatory diseases in the emergency room was not a sustainable practice for him or his patients.
Most diseases and conditions are due to inflammation of some kind, he says, but we have been conditioned to accept our medical fate. With 50% of our population pre-diabetic or diabetic at this point in time, it is crucial to concentrate on wellness versus emphasizing medications, Troiano adds. "It's interesting to see when you tell somebody you might be able to get rid of (this disease), everybody's eyes open up. It's a new thought."
Wellness sits on a base of four prime pillars, according to Troiano: good nutrition, exercise or movement, stress and sleep management and balanced metabolism/balanced chemistry.
While these categories are basic, changing your lifestyle to complement them is often challenging for people. "Learning and changing lifestyles and moving towards health is a complex process, it requires you to think about things differently," notes Troiano. He suggests making small changes in your life, such as gradually increasing how much you walk in a day or finding ways to move that are not considered "work."
"Exercise becomes work, and when it becomes work we put it down at the bottom of our list," says Troiano. Instead, he likes to assign FPAs, or "fun physical activity."
Another basic component of a healthy life, he says, is eating the proper nutrition your body needs - with less carbs and avoiding processed foods. Troiano also notes that sleeping at least seven or more hours a night and creating a proper sleep environment are crucial.
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From ER to Fuctional Medicine: One Doctor's Journey to Embracing a New Practice - WUWM
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