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Shop for FOOD SUPPLEMENTS supplements - National Nutrition

Seattle, WA Amazon.com, the largest internet-based retailer in the world by total sales and market capitalization, which started as an online bookstore, and later diversified to sell everything from video and MP3 downloads and streaming to electronics, furniture, food, and jewelry, recently launched their own dietary supplements under the Amazon Elements brand.

Amazon first announced the launch of the Amazon Elements brand over two years ago. Its 2014 press release describes the brand as a line of premium, everyday essentials with transparent origins. At the time, Amazon Elements offered diapers and baby wipes, but the brand was not very well known and the diaper line was discontinued in 2015.

Now, Amazon Elements has expanded from diapers to dietary supplements. While still maintaining its commitment to transparency, Amazon Elements has shifted its focus to the supplements industry with its initial launch of four products: turmeric root extract, calcium complex, vitamin D, and vitamin K. The products are currently available exclusively by invitation to Prime members.

Amazons initiative in the supplement space is well-placed according to Dr. Kurt Jetta, founder of TABS analytics. Jetta noted that private level supplements carry extremely high margins, and Amazon needs to find ways to improve their margins in e-commerce. With its approximately 300 million users, more than half of which are Amazon Prime members, Amazon has a large user base. And what Amazon can do better than a GNC or any other of these niche products is expand on their already-user base, and they can knock down the margins of the industry.

In addition to its large user base, the Amazon name is trusted among consumers. Amazon has built on this trust with its new QR code reader. In accordance with its original press release from 2014, the Amazon Elements brand offers consumers an unprecedented level of information. Each Amazon Elements product includes a unique code on its packaging that consumers can access through the Amazon app to learn when and where items were made, why each ingredient was included, where the ingredients were sourced and much more all at their fingertips from the time they start their shopping experience until the items arrive at their door.

Although the effects of Amazons entry into the supplement industry can be critical in the online space, Jetta doubts negative impacts on actual dietary supplement stores. We would project the impact to brick-and-mortar to be minimal, based on the fact that history has shown both e-commerce and brick-and-mortar can both grow concurrently in vitamins, he predicts.

Read more from the original source:

Amazon Launches Amazon Elements Supplements | Whole Foods ... - WholeFoods Magazine

Recalls In the Age of the Internet

When the FDA discovers a supplement with an illegal ingredient (usually during one of those random searches), the agency warns the public on its website and asks manufacturers and sellers to pull their inventory in a voluntary action. Often, they cooperate; sometimes, they don't. In 2010, Cohen, who is also an internist, started treating women who'd become sick after taking a weight-loss product called Pai You Gou. It was supposed to be off the market, but his patients didn't know and kept buying it, he says. A study he conducted later revealed that at least two thirds of the weight-loss supplements that were recalled between 2009 and 2012 for containing drugs were still for sale by their manufacturers, and most of them hadn't changed their formulas.

Even if manufacturers do cooperate, consumers can't always count on stores to pull products from the shelves. "Getting the information to retailers quickly can be a challenge," says Daniel Fabricant, Ph.D., chief executive officer of the Natural Products Association, a trade organization that alerts members (including retailers) to tainted supplements. After all, a lot of shops may not have the manpower to cull the FDA's recall announcements.

Then there's the problem of the Web. Doctors in Hawaii were still finding places to buy OxyELITE Pro online nine months after the recall. Attorney Peter Hutt, who represents the manufacturer USPlabs, says company leaders wanted to comply with the recall even though, he says, the people who became ill "had been sick for years," not suddenly after taking OxyELITE Pro. "But you can't send somebody around to visit every health food store and gas station in the country," Hutt says, much less trace every Internet retailer. Even if you could, attorney Blood adds, they may simply list the product as "out of stock" instead of "off the market." A determined shopper will keep Googling until they find it somewhere else.

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In written responses (officials declined our request for interviews), the FDA seemed to share those frustrations: "The network of distributors, wholesalers, and retailers of tainted products is diffuse and fragmented and they can be difficult to locate," they wrote us. "These individuals and businesses are often not registered with the FDA, operate out of residences, and distribute via the Internet, social media, small stores, and mail."

In fact, the FDA doesn't have accurate information for 20 percent of supplement companies, including manufacturers, according to an investigation by the Inspector General. Products are also created all over the world, out of sight of the FDA a lesson Sainah Theodore of Queens, NY, learned the hard way.

In 2012, the then 26-year-old Army Reservist bought a supplement called Natural Lipo X from a locally owned health food store. It was supposed to be no more than an herbal blend that would help burn fat, but within days of taking the green capsules, Sainah began suffering from insomnia, eventually falling into a psychosis that, among other things, caused her to cut up her mattress and pillows. "My family was so frightened," she remembers. Sainah was admitted to a psychiatric ward, where she slept for almost 24 hours before waking up confused and embarrassed. A lawsuit she filed against the store says the product contained two illegal stimulants. Going after the shop was her only recourse she found it nearly impossible to determine who had manufactured the pills themselves. Eventually, her lawyers traced them to a company in China.

Link:

The Shocking Secrets Everyone Should Know About Diet Pills - Redbookmag.com (blog)