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Monthly Archives: March 2017
February AI M&A: Big Brands Boost Buying – MediaPost Communications
Posted: March 10, 2017 at 3:13 am
While I came across only six artificial intelligence/machine learning acquisitions last month, at least half of them should be of keen interest to marketers and media moguls. And if youre still on the fence about how big a deal artificial intelligence is, check out this list of February buyers (in alpha order): Apple, Baidu, Cond Nast, Ford, Hewlett Packard Enterprise (HPE) and Meltwater Group, the media analytics firm.
Superficially, at least, Apples deal for Israeli start-up RealFace (variously reported as worth $2 million to several million) appears not to involve marketing. RealFace has AI-based facial recognition technology that can be used to verify who you are, so is considered a cybersecurity company that does user authentication: eliminating passwords while improving security, that sort of thing.
But, looking deeper, theres a train of thought suggesting RealFace could play a key role in Apples solution to a critical authentication problem related to the future of conversational user interfaces.
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Think about it: Anybody in your house can order up merchandise on your Amazon Echo, right? It doesnt differentiate whos speaking. As chatbots become the universal UI everyone expects them to be, there will be myriad applications where youd want to know that the user is truly authorized to do the thing he or she is doing.
More and more, AI will not only power the brains behind the conversation between marketers and audiences, but through video-based facial recognition and audio-based voice recognition it will make sure you know exactly whos doing the talking.
BTW, this isnt Apples only facial recognition AI acquisition: last year it bought Emotient, whose technology helped advertisers understand the emotional connection between advertisements and viewers by evaluating facial expressions in real time to determine attention, engagement and sentiment. Imagine a world where you dont have to guess how the girl feels about you at the end of the first date.
Speaking of conversation-as-a-platform, Baidus February AI deal was for Raven Tech, which makes Chinese Siri-like AI voice assistant technology that never really took off. Raven Techs CEO is being put in charge of Baidus smart home business, and will report to Qi Lu, the Baidu COO hired in January who previously was among the architects of Microsofts conversation-as-a-platform vision.
Cond Nast bought CitizenNet, whose machine learning software leveraged the Facebook Advertising API to reverse-engineer social interactions in order to teach itself to predict advertising CTRs. Thats a bit of an oversimplification, so you may want to check out the CitizenNet CEOs more scientific explanation from his fascinating 2011 post. Cond Nast plans to integrate CitizenNet into the Cond Nast Spire data analytics unit to expand audience targeting capabilities from the companys own audiences to social platforms.
Meltwater acquired Wrapidity. According to TechCrunch, Wrapiditys AI tech can automatically figure out how to navigate web content, what that content is about, and then how to extract the content data in a structured way so that it can be interrogated for different purposes, including media monitoring. That means, for example, Meltwater will be able to quickly on-board new content sources or domains without having to manually decipher its structure and write new scraping rules.
Fords deal for Argo AI does not involve media and marketing, but its notable in that its the only one with an announced price tag: $1 billion. Thats the amount Ford says it will invest in Argo over the next five years in return for its majority stake. The deal is unusual on other fronts: Argo will remain independently operated, with CEO Brian Salesky (of Google driverless car fame) in charge, will be headquartered in Pittsburgh (all the key wetware brains behind Argos AI brains hale from Carnegie Mellon Universitys world-class robotics labs, including Salesky), and will incorporate Fords own team currently in charge of building a virtual driver system for Ford.
So its kind of a reverse-integration: instead of absorbing the company into Ford and allowing it to disappear or dissipate, Ford is throwing its own relevant talent and intellectual capital over the wall into the start-up! Fords stated goal is to achieve full SAE level 4 self-driving capability -- that means fully autonomous, with no human back-up -- by 2021.
HPEs deal was for Niara, one of those cyber intrusion-detection systems. It works by establishing a baseline that defines a given organizations legit cyber activity, and then looks for and investigates any activity that is inconsistent with that baseline.
For those who dont know, thats pretty much SOP cybersecurity stuff. The difference is that its all automated through the magic of machine learning, with time frames required to accomplish the work compressed by many orders of magnitude. Of course, the bad guys will just get their own software to take into battle -- this is, after all, an arms race (go reread Neuromancer, the novel that coined the term cyberspace).
And thats all the AI M&A activity I found for February 2017; you can find the January rundown here. If youre aware of any deals I missed, let me know in the comments below.
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February AI M&A: Big Brands Boost Buying - MediaPost Communications
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How Artificial Intelligence Is Changing Financial Auditing – Daily Caller
Posted: at 3:12 am
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As robots continue to play a growing role in our daily lives, white collar jobs in many sectors including accounting and financial operations are quickly becoming a thing of the past. Business are gravitating towards software to automate bookkeeping tasks, saving considerable amounts of both time and money. In fact, since 2004, the number of full-time finance employees at large companies has declined a staggering 40% to roughly 71 employees for every $1 billon of revenue,down from 119 employees, according to a report by top consulting firm The Hackett Group.
These numbers show that instead of resisting change, companies are embracing the efficiencies of this new technology and exploring how individual businesses can leverage automation and, more importantly, artificial intelligence aka robots. A quick aside on the idea of robots versus automation. As technology becomes more sophisticated and particularly with the use of Artificial Intelligence (AI) were able to automate multiple steps in a process. The concept of Robotic Process Automation (RPA) or robots for short has emerged to capture the notion of more sophisticated automation of everyday tasks.
Today, there is more data available than ever and computers are enhancing their capabilities to leverage these mountains of information. With that, many technology providers are focusing on making it as easy as possible for businesses to implement and utilize their solutions. Whether its by easing the support and management burden via Software as a Service (SaaS) delivery or more turn-key offerings that embed best practices in the solution, one can see a transformation from simply providing tools to providing a level of robotic automation that seems more like a service offering than a technology.
Of course, the name of the game for any business is speed, efficiency, and cost reduction.It is essential to embrace technologies that increase efficiency and savings because, like it or not, your competitors will. While there are some companies that stick with the old-school approaches, they end up serving small niches of customers and seeing less overall growth.
As long as the technology-based solution is less expensive and performs equally as well, if not better than alternative options, the market forces will drive companies to implement the automated technologies. In particular, the impact of robotic artificial intelligence (AI) is here to stay. In the modern work environment, automation means much more than just compiling numbers but making intelligent observations and judgements based on the data that is reviewed.
If companies and businesses want to ensure future success, its imperative to accept and embrace the capabilities provided by robots. Artificial intelligence wont always be perfect but it can dramatically improve your work output and add to your bottom line. Its important to emphasize that the goal is not to curtail employees but to find ways to leverage the robots toautomate everyday tasks or detail-oriented processesand focus the employees on higher-value activities.
Lets use an example: controlling spent in Travel & Expense (T&E) by auditing expense reports. When performing an audit, many companies randomly sample roughly 20% of expense reports to identify potential waste and fraud. If you process 500 expense reports in a month then 100 of those reports would be audited. The problem is less than 1% of these expense reports contain fraud or serious risks (cite SAR report), meaning the odds are that 99% of the reports reviewed were a waste of time and resources and the primary abuser of company funds most likely went unnoticed.
By employing a robot to identify risky looking expense reports and configuring the system to be hyper-vigilant, it has been shown that a sufficiently sophisticated AI system will flag 7% of the expense reports for fraud, waste, and misuse. (7% is the average Oversight Systems has seen across 20 million expense reports) If we look back to our previous example this means that out of 500 expense reports, employees would only have to review 35 instead of the 100 reports that would have been audited. Though these are likely not all fraudulent, they may provide other valuable information such as noting when an employee needs to be reminded about company travel policy.
While it may sound like robots are eliminating human jobs, its important to note that they can also be extremely valuable working collaboratively with employees. Although the example above focused on fraud, the same productivity leverage is available regarding errors, waste, misuse in financial processes, etc. With the help of robots, we can spend less time hunting for issues and more time addressing them. By working together with technology, the employee has a higher chance of rooting out fraud and will have the bandwidth to work with company travelers to influence their future behavior.
It is clear that in order to ensure future profitability, it is crucial for businesses to understand and take advantage of the significant role that robots can play in dramatically enhancing financial operations.
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The Next US-China Arms Race: Artificial Intelligence? – The National Interest Online
Posted: at 3:12 am
Although China could initially only observe the advent of the Information-Technology Revolution in Military Affairs, the Peoples Liberation Army might presently have a unique opportunity to take advantage of the military applications of artificial intelligence to transform warfare. When the United States first demonstrated its superiority in network-centric warfare during the first Gulf War, the PLA was forced to confront the full extent of its relative backwardness in information technology. Consequently, the PLA embarked upon an ambitious agenda of informatization (). To date, the PLA has advanced considerably in its capability to utilize information to enhance its combat capabilities, from long-range precision strike to operations in space and cyberspace. Currently, PLA thinkers anticipate the advent of an intelligentization Revolution in Military Affairs that will result in a transformation from informatized ways of warfare to future intelligentized () warfare. For the PLA, this emerging trend heightens the imperative of keeping pace with the U.S. militarys progress in artificial intelligence, after its failure to do so in information technology. Concurrently, the PLA seeks to capitalize upon the disruptive potential of artificial intelligence to leapfrog the United States through technological and conceptual innovation.
For the PLA, intelligentization is the culmination of decades of advances in informatization. Since the 1990s, the PLA has been transformed from a force that had not even completed the process of mechanization to a military power ever more confident in its capability to fight and win informatized wars. Despite continued challenges, the PLA appears to be on track to establish the system of systems operations () capability integral to integrated joint operations. The recent restructuring of the PLAs Informatization Department further reflects the progression and evolution of its approach. These advances in informatization have established the foundation for the PLAs transition towards intelligentization. According to Maj. Gen. Wang Kebin (), director of the former General Staff Department Informatization Department, Chinas information revolution has been progressing through three stages: first digitalization (), then networkization () and now intelligentization (). The PLA has succeeded in the introduction of information technology into platforms and systems; progressed towards integration, especially of its C4ISR capabilities; and seeks to advance towards deeper fusion of systems and sensors across all services, theater commands and domains of warfare. This final stage could be enabled by advances in multiple emerging technologies, including big data, cloud computing, mobile networks, the Internet of Things and artificial intelligence. In particular, the complexity of warfare under conditions of intelligentization will necessitate a greater degree of reliance upon artificial intelligence. Looking forward, artificial intelligence is expected to replace information technology, which served as the initial foundation for its emergence, as the dominant technology for military development.
Although the PLA has traditionally sought to learn lessons from foreign conflicts, its current thinking on the implications of artificial intelligence has been informed not by a war but by a game. AlphaGos defeat of Lee Sedol in the ancient Chinese game of Go has seemingly captured the PLAs imagination at the highest levels. From the perspective of influential PLA strategists, this great war of man and machine () decisively demonstrated the immense potential of artificial intelligence to take on an integral role in command and control and also decisionmaking in future warfare. Indeed, the success of AlphaGo is considered a turning point that demonstrated the potential of artificial intelligence to engage in complex analyses and strategizing comparable to that required to wage warnot only equaling human cognitive capabilities but even contributing a distinctive advantage that may surpass the human mind. In fact, AlphaGo has even been able to invent its own, novel techniques that human players of this ancient game had never devised. This capacity to formulate unique, even superior strategies implies that the application of artificial intelligence to military decisionmaking could also reveal unimaginable ways of waging war. At the highest levels, the Central Military Commission Joint Staff Department has called for the PLA to progress towards intelligentized command and decisionmaking in its construction of a joint operations command system.
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The Next US-China Arms Race: Artificial Intelligence? - The National Interest Online
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Why Is Poker Harder Than Chess Or Go For Artificial Intelligence? – Forbes
Posted: at 3:12 am
Forbes | Why Is Poker Harder Than Chess Or Go For Artificial Intelligence? Forbes How is poker harder than chess or Go for AI? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Aaron Brown, Risk Manager at AQR Capital ... |
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Why Is Poker Harder Than Chess Or Go For Artificial Intelligence? - Forbes
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How online retailers are using artificial intelligence to make shopping a smoother experience – Economic Times
Posted: at 3:12 am
The next time you shop on fashion website Myntra, you might end up choosing a t-shirt designed completely by a softwarethe pattern, colour and texture without any intervention from a human designer. And you would not realise it. The first set of these t-shirts went on sale four days ago. This counts as a significant leap for Artificial Intelligence in ecommerce.
For customers, buying online might seem simpleclick, pay and collect. But it's a different ballgame for e-tailers. Behind the scenes, from the warehouses to the websites, artificial intelligence plays a huge role in automating processes. Online retailers are employing AI to solve complex problems and make online shopping a smoother experience. This could involve getting software to understand and process voice queries, recommend products based on a person's buying history, or forecast demand.
SO WHAT ARE THE BIG NAMES DOING? "In terms of industry trends, people are going towards fast fashion. (Moda) Rapido does fast fashion in an intelligent way," said Ambarish Kenghe, chief product officer at Myntra, a Flipkart unit and India's largest online fashion retailer.
The Moda Rapido clothing label began as a project in 2015, with Myntra using AI to process fashion data and predict trends. The companys human designers incorporated the inputs into their designs. The new AI-designed t-shirts are folded into this label unmarked, so Myntra can genuinely test how well these sell when pitted against shirts designed by humans.
Also Read: AI will help answer queries automatically: Rajeev Rastogi, Amazon
"Till now, designers could look at statistics (for inputs). But you need to scale. We are limited by the bandwidth of designers. The next step is, how about the computer generating the design and us curating it," Kenghe said. "It is a gold mine. Our machines will get better on designing and we will also get data."
This is not a one-off experiment. Ecommerce, which has a treasure trove of data collected over the last few years is ripe for disruption from AI. Companies are betting big on AI and pouring in funds to push the boundaries of what can be done with data. "We are applying AI to a number of problems such as speech recognition, natural language understanding, question answering, dialogue systems, product recommendations, product search, forecasting future product demand, etc.," said Rajeev Rastogi, director, machine learning, at Amazon.
An example of how AI is used in recommendations could be this: if you started your search on a retailers website with, say, a white shirt with blue polka dots, and your next search is for an shirt with a similar collar and cuff style, the algorithm understands what is motivating you. "We start with personalizationit is key. If you have enough and more collection, clutter is an issue. How do you (a customer) get to the product that you want? We are trying to figure it out. We want to give you precisely what you are looking for," said Ajit Narayanan, chief technology officer, Myntra.
A related focus area for AI is recommending the right sizes as this can vary across brands. "We have pretty high return rates across many categories because people think that sizes are the same across brands and across geographies. So, trying to make recommendations with appropriate size is another problem that we are working on. Say, a size 6 in Reebok might be 7 in Nike, and so on," Rastogi said in an earlier interview with ET.
Myntra uses data intelligence to also decide which payment gateway is the best for a transaction.
"Minute to minute there is a difference. If you are going from, say, a HDFC Bank card to a certain gateway at a certain time, the payment success rate may be different than for the same gateway and for the same card at a different time, based on the load. This is learning over a period of time," said Kenghe. "Recently, during the Chennai cyclone, one of the gateways had an outage. The system realised this and auto-routed all transactions away from the gateway. Elsewhere, humans were trying to figure out what happened.
SUPPORT FROM AI SPECIALISTS A number of independent AI-focused startups are also working on automating manually intensive tasks in ecommerce. Take cataloging. If not done properly, searching for the right product becomes cumbersome and shoppers might log out.
"Catalogues are (usually) tagged manually. One person can tag 2,000 to 10,000 images. The problem is, it is inconsistent. This affects product discovery. We do automatic tagging (for ecommerce clients) and reduce 90% of human intervention," said Ashwini Asokan, chief executive of Chennai-based AI startup Mad Street Den. "We can tag 30,000 images in, say, two hours."
Mad Street Den also offers a host of other services such as sending personalised emails to their clients' customers, automating warehouse operations and providing analysis and forecasting.
Gurugram-based Staqu works on generating digital tags that make searching for a product online easier. "We provide a software development kit that can be integrated into an affiliate partner's website or app. Then the site or app will become empowered by image search. It will recognise the product and start making tags for that," said Atul Rai, cofounder of Staqu, which counts Paytm and Yepme among clients. Staqu is a part of IBM's Global Entrepreneurship Program.
The other big use of AI is to provide business intelligence. Bengaluru-based Stylumia informs their fashion retailer clients on the latest design trends. "We deliver insights using computer vision, meaning visual intelligence," said CEO Ganesh Subramanian. "Say, for example, (how do you exactly describe a) dark blue stripe shirt. Now, dark blue is subjective. You cannot translate dark blue, so we pull information from the Net and we show it visually."
In product delivery, algorithms are being used to clean up and automate the process.
Bengaluru-based Locus is enabling logistics for companies using AI. "We use machine learning to convert (vaguely described) addresses into valid (recognizable) addresses. There are pin code errors, spelling mistakes, missing localities. Machine learning is critical in logistics. We even do demand predictions and predict returns," said Nishith Rastogi, chief executive of Locus, whose customers include Quikr, Delhivery, Lenskart and Urban Ladder.
Myntra is trying to use AI to predict for customers the exact time of product delivery. "The exact time is very important to us. However, it is not straightforward. It depends on what time somebody placed an order, what was happening in the rest of the supply chain at that time, what was its capacity. It is a complicated thing to solve but we threw this (challenge) to the machine," said Kenghe. "(The machine) learnt over a period of time. It learnt what happens on weekends, what happens on weekdays, and which warehouse to which pin code is (a product) going to, and what the product is and what size it is. It figured these out with some supervision and came up with (more accurate delivery) dates. I do not think we have perfected it, but it is a big deal for us."
THE NEXT BIG CHALLENGE One of Myntra's AI projects is to come up with a fashion assistant that can talk in common language and recommend what to wear for various occasions. But "conversational flows are difficult to solve. This is very early. It will not see the light of the day very soon. The assistants first use would be for support, say (for a user to ask) where is my order, (or instruct) cancel order," said Kenghe.
The world over, conversational bots are the next big thing. Technology giants like Google and Amazon are pushing forward research on artificial intelligence. "As we see (customer care) agents responding (to buyers), the machine can learn from it. The next stage is, a customer can say 'I am going to Goa' and the assistant will figure out that Goa means beach and give a list of things (to take along)," Kenghe said.
While speech is one crucial area in AI research, vision is another. Mad Street Den is trying to use AI in warehouses to monitor processes. "Using computer vision, there is no need for multiple photoshoots of products. This avoids duplication and you are saving money for the customer almost 16-25% savings on the operational side. We can then start seeing who is walking into the warehouse, how many came in, efficiency, analytics, etc. We are opening up the scale of operations," said Asokan.
Any opportunity to improve efficiency and cut cost is of supreme importance in ecommerce, said Partha Talukdar, assistant professor at Bengaluru's Indian Institute of Science, where he heads the Machine and Language Learning Lab (MALL), whose mission is to give a "worldview" to machines.
"Companies like Amazon are doing automation wherever they can... right to the point of using robots for warehouse management and delivery through drones. AI and ML are extremely important because of the potential. There are a lot of diverse experiments going on (in ecommerce). We will certainly see a lot of innovative tech from this domain."
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Stayin’ Alive – The Stute
Posted: at 3:11 am
Stayin' Alive The Stute Cryonics prepares us now for that future. Cryonics is the preservation of living or recently dead humans or animals for a possible revival in the future. Cryonics focuses on preserving information in the brain, as supporters believe that the ... |
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Alternative medicine becomes a lucrative business for U.S. top … – FierceHealthcare
Posted: at 3:11 am
Chinese herbal therapies, acupuncture, homeopathy and reiki are just a few of the offerings that some prestigious medical centers now provide, despite the fact that in many cases there is no evidence the therapies work.
The rise of alternative medicine has created friction within some of these hospitals as many physicians believe it undermines the credibility of the organizations, according to an in-depth investigation of 15 academic research centers by STAT.
The issue came to the forefront earlier this year when the Cleveland Clinic decided to rethink its alternative medicine offerings and how they align with evidence-based practices after the director of the organizations wellness program went on an anti-vaccine rant in a blog post that sparked an immediate backlash.
The clinic said the wellness center would stop selling some of the products, like homeopathy kits, on its website and focus instead on items that improve diet and lifestyle.
But the STAT investigation noted that the Cleveland Clinic is just one of many that has a hand in the $37-billion-a-year business. Other organizations include Duke University, Johns Hopkins, Yale and the University of California, San Francisco. Some hospitals open spa-like wellness centers, while others, like Duke, refer to them as integrative medicine centers.
Several of the hospitals highlighted in the STAT report declined to talk to the publication about why they have embraced unproven therapies, but critics were quick to point out that patients are being snookered and physicians who promote these therapies forfeit claims that they belong to a science-based profession.
Weve become witch doctors, Steven Novella, M.D., a professor of neurology at the Yale School of Medicine and a longtime critic of alternative medicine, told STAT.
Others, however, say that alternative therapies have helped patients and modern medicine doesnt offer a cure for everyone. Linda Lee, M.D., who runs the Johns Hopkins Integrative Medicine and Digestive Center, said the therapies offered are meant to complement, not supplement, conventional treatment.
But Novella worries that when these unconventional treatments are offered by prestigious institutions, patients will think they are legitimate. The problem only worsens when patients find the treatments being sold online by the institution. Thomas Jefferson University Hospital, for instance, sells homeopathic bee venom to relieve symptoms of arthritis.
Daniel Monti, M.D., who directs the integrative health center at the organization, admits the evidence behind some of these treatments is largely anecdotal but said the hospital only offers the treatment when there are few other options.
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Financial Planning + Alternative Medicine – March 8, 2017 … – KHTS Radio
Posted: at 3:11 am
Hosts: Dr. Gene Dorio, Barbara Cochran
Guests: Arif Halaby, Total Financial Solutions; Kim Wahl, Alternative Medicines Specialist
Topic:Senior Hour
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Right Click Here to Download!
Today on the Senior Hour, Dr. Dorio and Barbara Cochran sit down with Arif Halaby from Total Financial Solutions to discuss ways that seniors can plan for their future, and work to protect their money. Gene and Barbara also welcome Domestic Violence Center to discuss the very real issue of senior abuse, and what people can do to help end it.
Alternative medicinespecialist Kim Wahl joins the gang in-studioduring the second segment to talk about the physiological issues many people face as they grow older.
Ms. Wahl provides tips and remediestorelieve the stress load and ailments that your body is facing, which include avoiding traditional medicine and drugs found in Western medicine.
Full list of theKHTS Podcasts!
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Major Hospitals are Offering Alternative Therapies. Is This Medicine … – Big Think
Posted: at 3:11 am
You check in at the hospital for chronic back pain. The doctor asks you to follow her past the MRI machines and operating room to a recently converted yoga studio. An unrolled mat awaits. En route you peek your head into an adjacent treatment room to watch an acupuncturist needling a patient. Rows of IV drips and homeopathic remedies line the shelves.
This not uncommon scene plays out in many small centers across the nation. Yet as Stat News reports, some of the countrys top hospitals and institutions are offering the same modalities, to mixed reviews. Staff and administrators claim to be listening to patient desires. Critics state this is not good medicine.
Part of the problem is that the numerous therapeutic modalities existing outside of the purview of Western medicine are lumped together into the ambiguous alternative therapies.' Yoga and meditation, for example, have been clinically studied over the last few decades, showing promising results for pain relief, anxiety, and cognitive functioning. Homeopathy and energy healing, however, have at best been shown to be no better than the placebo response.
When dealing with the common cold, using an ineffective or unproven therapy such as a homeopathic proving is largely benignthe placebo response might prove helpful in such circumstances. But this trend is more insidious, Stat reports. The spa-like wellness centers are branding their own forms of mysticism, offering questionable treatments for cancer, heart disease, and chronic pain.
Duke even markets a pediatric program that suggests on its website that alternative medicine, including detoxification programs and botanical medicines, can help children with conditions ranging from autism to asthma to ADHD.
Separating wheat from chaff is challenging in the modern medical environment. Our emotions and perceptions really do play a role in healing, a major criticism of the cold mechanisms of Western medicine. One 1984 study found that the view from your hospital room influences healing time; more recent research suggests that hospital gardens are effective in speeding recovery. This makes sense as our environment always affects our nervous and immune systems. Being in a calm, peaceful space or gazing at a mountain lifts our mood, which aids healing.
The trend toward offering mineral and vitamin IV drips, by contrast, appears to be a money grab. Excess vitamins have detrimental effects. The notion that more is better is provably false. One IV drip purporting to attack and shorten illness features high doses of Vitamin C, zinc, and lysine, all of which create GI problems at high doses. It costs $175 an hour. For ten dollars less you can get a fat burner containing L-carnitine. Side effects of this amino acid include diarrhea, seizures, and vomiting, as well as causing your breath, sweat, and urine to have a fishy odor.
Not everyone experiences such side effects, nor are elevated doses of vitamins and minerals for short durations necessary harmful. Theyre even therapeutic under certain circumstances. Ordering a boost without credible supervision because you read a wellness blog claiming it helps shed visceral fat, though, does not honor the Hippocratic oath. It merely drains your wallet while putting you at risk of potential side effects.
Acupuncture is another common menu item. The system is based on unproven meridian channels and roughly four hundred points along the body. Research on its efficacy is mixed, with many studies finding it no more effective than placebo. But as interest grows, more research is being conducted. A recent study published in Brain found traditional points effective in treating long-term pain associated with carpal tunnel syndrome.
Some research states that adenosine might be the therapeutic mechanism behind acupuncture. Studies investigating electroacupuncutre, like the one published in Brain, are different from the style originating in Traditional Chinese Medicine, as an electric current is passed between pairs of needles. Add to this the time spent relaxing on a table listening to ambient music and its challenging to know what exact mechanisms are at play. That said, if a technique is shown to work, hospitals and clinics have a duty to offer it to patients. It should not be discredited if there is positive evidence in certain situations.
Perhaps the biggest challenge in this whole movement is egos. Doctors, nurses, researchers, and clinicians stand their ground. With insurance in disarray even major institutions are struggling to find revenue streams. One clinician at UCLA, also a licensed acupuncturist that formerly worked in integrative medicine at Cedars, told me,
The world of Western medicine is extremely territorial. Physicians, nursing, all positions in the paradigm fight vigorously to hold their ground and protect scope of practice. It's very difficult to generate revenue for an IMG [integrative medical group] in the hospital setting, which is why a lot of them fail. Billing proves problematic.
Hopefully one day our notion of medicine will expand beyond invasive surgical techniques and pharmaceuticals and embrace modalities that are less expensive with fewer side effects. We should welcome major institutions integrating such therapies into their programs.
Yet when this movement is fueled by popular demand and not credible science we run into the same problems patients encounter when enduring pharmaceutical cocktails, overpriced treatments, and rushed doctors. Since before the days of Hippocrates medicine has been as much a work of art as science. Trendy vitamin drips and energy healing might bring in revenue but do not honor the oath each professional is bound to. Throw down a meditation cushion to help forge a mind-body connection, but leave homeopathic bee venom behind.
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Derek's next book,Whole Motion: Training Your Brain and Body For Optimal Health, will be published on 7/4/17 by Carrel/Skyhorse Publishing. He is based in Los Angeles. Stay in touch onFacebookandTwitter.
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Major Hospitals are Offering Alternative Therapies. Is This Medicine ... - Big Think
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Sports, doping and supplements: Where do authorities, clubs and leagues stand? – NutraIngredients.com
Posted: at 3:11 am
Everyone is against doping, but those at the heart of sports and athletics can do more, argues Luca Bucchini.
Everyone is against doping. Present and retired sportsmen and women often speak up against doping; all professional athletes are constantly reminded of their responsibility.
For their part, the media continue to raise the issue, and more importantly, NADO:s (National Anti-Doping Organizations) continue to fight their battles with conviction, often joined by the police, by prosecutors or by regulators.
Even the European Commission has been acting as decisively as it can, trying to put together a coherent strategy against doping.
And, most of the European sports nutrition industry is working hard (and well) to be responsible, by shunning banned substances and subscribing to ever more sophisticated certification programs to avoid the inadvertent presence of doping agents.
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So, is it all well? Unfotunately not
Two recent big disappointments are worth considering.
The first relates to the respected French risk assessment body, ANSES. In a recent assessment made available in both French and English , ANSES stated that DHEA (dehydroepiandrosterone) and PEA (phenylethylamine) are permitted in food supplements in the EU even if the two are banned substances according to the World Anti Doping Agency (WADA).
Experts were surely quick to notice that the report listed as permitted other substances which, in reality, are banned under EU law (vanadium, evodiamine or raspberry ketones) and were quick to conclude that the report was very weak from a regulatory perspective.
However, the public is sure to have been confused DHEA and PEA are banned substances for doping, but they are permitted in food supplements? And if they are not prohibited in supplements, are they ok to consume?
In reality, DHEA and PEA are not permitted in the EU; both have a pharmacological action, and products with the either substance are almost sure to be considered unauthorised medicines (and if not, novel food legislation would take care of them).
Obviously, ANSES did not consult regulators or experts, and did not consider implications for consumers and the less informed food business operators of inaccurate statements.
The ANSES report should have been withdrawn and re-written, but it is still online telling potential consumers - including careless athletes that DHEA and PEA may be unsafe, but are legally ok.
The second:A bigger disappointment is that major clubs, including well known football (soccer) clubs, and even sports leagues accept sponsorship from careless manufacturers or retailers.
E-commerce retailers may be huge, but continue to sell products with banned substances. Presumably because they dont care, dont check, or dont understand the laws and the ethics.
It has been claimed that this is the case for F.C. Internazionale .
Unfortunately, even browsing major generalist e-commerce platforms, you are surprised to see - despite what The Economist says is going to occur products with banned substances.
This is striking. Identifying products with doping substances with automated searches would seem a no-brainer, which suggests no checks to implement the WADA list have been put in place.
If you check responsible e-commerce operators, on the other hand, you will soon find that eliminating products with added banned substances is possible.
Why is this important?
Consumers assume a sponsor of their favorite team or league is both legal and safe.
Reactions of consumers are telling. First, people react with disbelief: a sponsor of a major sports club is assumed to be compliant with the law. Secondly, and more significantly, even if they accept the sponsor selling banned substances, they state that the substances cant really be harmful, even if banned, and the ban is relevant for athletes only.
This is a key perception challenge for the industry.
Food versus OTC
Why do people jump when a pharmaceutical substance is found in a food, when medicines containing the identical substance are perhaps available over the counter (OTC)?
The simple reason is that foods, including sports nutrition products, need to be safe without second thoughts. There is a good reason for being proud of the fact that adverse effects of food supplements are dwarfed (or, better, mega-dwarfed) by the adverse effects of OTC drugs.
There is a regulatory and a public health reason for keeping drugs and foods separate, but there is also a strong business logic: consumers need to have absolute confidence in the harmless nature of food products.
If food supplements have the same safety issues of drugs, this paradigm falls apart.
Another effect of careless sponsorships is a creeping legitimisation of doping for the occasional sportsman.
Why not DHEA for the weekend warrior? Why not 7-keto? Why not DMAA? The magnitude of the change that legitimizing doping for those who are not pro could bring about is huge.
Serious health consequences from doping as a police officer recently put it to me used to be mostly a question for a small minority who would subject themselves to any degree of self-harm for achieving certain performance or aesthetic results.
That minority needed, and still needs, to be protected from themselves.
But if the problem comes to concern huge numbers of especially younger people who are primed to consider banned substances an issue for professional athletes only, or to stay away from steroids only, then things start to look more complex.
So what should responsible clubs and federations do?
It is easy to imagine a few minimum requirements for accepting sponsorships from retailers of foods for sports people:
Millions of fans trust the clubs they support, and those clubs rely on the leagues they belong to.
It is only fair that those clubs and leagues, when accepting sponsorships, ensure that they do not inadvertently promote doping to their fan base. And, if they have made a mistake, they should correct it.
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