Daily Archives: March 29, 2017

It’s a riot: the stressful AI simulation built to understand your emotions – The Guardian (blog)

Posted: March 29, 2017 at 11:23 am

A protester hurls a tear gas canister fired by police in Ferguson, Missouri, on 13 August 2014. Photograph: AP

An immersive film project is attempting to understand how people react in stressful situations by using artificial intelligence (AI), film and gaming technologies to place participants inside a simulated riot and then detecting their emotions in real time.

Called Riot, the project is the result of a collaboration between award winning multidisciplinary immersive filmmaker Karen Palmer and Professor Hongying Meng from Brunel University. The two have worked together previously on Syncself2, a dynamic interactive video installation.

Riot was inspired by global unrest, and was specifically inspired by Palmers experience of watching live footage of the Ferguson protests in 2015. I felt a big sense of frustration, anger and helplessness. I needed to create a piece of work that would encourage dialogue around these types of social issues. Riots all over the world now seem to be [the] last form of [community] expression, she said.

Whereas Syncself2 used an EEG headset to place the user in the action, with Riot Palmer wanted to try and achieve a more seamless interface. Hongying and I discussed AI and facial recognition; the tech came from creating an experience which simulated a riot it needed to be as though you were there.

Designed as an immersive social digital experience, the objective is to get through a simulated riot alive. This is achieved through interacting with a variety of characters who can help you reach home. The video narrative is controlled by the emotional state of the user, which is monitored through AI software in real time.

Machine learning is the key technology for emotion detection systems. From the dataset collected from audiences, AI methods are used to learn from the data and build the computational model which can be integrated into the interactive film system and detect the emotions in real-time, explained Meng.

The programme in development at Brunel can read seven emotions, but not all are appropriate for the experience created by the Riot team. Currently,Riots pilot interface can recognise three emotional states: fear, anger and calm.

I tried it along with Dr Erinma Ochu, a lecturer in science communication and future media at the University of Salford, whose PhD was in applied neuroscience.

Riot is played out on a large screen, with 3D audio sound surrounding us as a camera watches our facial expressions and computes in real time how we are reacting. Based on this feedback, the algorithm determines how the story unfolds.

We see looters, anarchists and police playing their parts and interacting directly with us . What happens next is up to us: our reactions and responses determine the story, and as the screen is not enclosed in a headset, but open for others to see, it also creates a public narrative.

Ochu reacted with jumps and gasps to what was happening around her and ultimately didnt make it home. Its interesting to try something you wouldnt do in real life so you can explore a part of your character that you might suppress if you were going to get arrested, she said.

As a scientist and storyteller she felt Riot was ahead of the curve: This has leapfrogged virtual reality, she said.

According to the Riot team, virtual reality (VR) developers have struggled to create satisfying stories in an environment in which, unlike film, you cant control where the user looks or what route they take through the narrative.

In order to overcome these issues and create a coherent, convincing storyline, the team from Brunel re-trained their software versions of facial recognition technology to work for Riot. [This] provides a perfect platform to show our research and development. Art makes our work easier to understand. We have been doing research in emotion detection from facial expression, voice, body gesture, EEG, etc for many years, said Meng. He hopes the projects success will make people see the benefits of AI, leading to the development of smart homes, building and cities.

For now, the emotion detection tool being worked on at Brunel can be used in clinical settings to measure pain and emotional states such as depression in patients. Similar tech has already been used in a therapeutic setting; a study last year at the University of Oxford used VR to help those with persecutory delusions. Those who trialed real life scenarios combined with cognitive therapy saw significant improvement in their symptoms.

But can Riots current AI facial recognition tech work for everyone? People with Parkinsons, sight or hearing issues might need an EEG headset and other physical monitors to gain the same immersive experience unless tech development rapidly catches up with Palmers ultimate vision of a 360 degree screen, which would also allow a group of participants to play together.

Perhaps Riot and its tech could herald a new empathetic, responsible and responsive future for storytelling and gaming in which the viewer or player is encouraged to bring about change both in the narrative and in themselves. After all, if you could truly see a story from the another persons point of view what might you learn about them and yourself? How might you carry those insights into the real world to make a difference?

The V&A will be exhibiting Riot as part of the Digital Design Weekend September 2017. The project is currently shortlisted for the Sundance New Frontier Storytelling Lab.

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Please Don’t Hire a Chief Artificial Intelligence Officer – Harvard Business Review

Posted: at 11:23 am

Executive Summary

The effective deployment of AI in the enterprise requires a focus on achieving business goals. Rushing towards an AI strategy and hiring someone with technical skills in AI to lead the charge might seem in tune with the current trends, but it ignores the reality that innovation initiatives only succeed when there is a solid understanding of actual business problems and goals. For AI to work in the enterprise, the goals of the enterprise must be the driving force.

Every serious technology company now has an Artificial Intelligence team in place. These companies are investing millions into intelligent systems for situation assessment, prediction analysis, learning-based recognition systems, conversational interfaces, and recommendation engines. Companies such as Google, Facebook, and Amazon arent just employing AI, but have made it a central part of their core intellectual property.

As the market has matured, AI is beginning to move into enterprises that will use it but not develop it on their own. They see intelligent systems as solutions for sales, logistics, manufacturing, and business intelligence challenges. They hope AI can improve productivity, automate existing process, provide predictive analysis, and extract meaning from massive data sets. For them, AI is a competitive advantage, but not part of their core product. For these companies, investment in AI may help solve real business problems but will not become part of customer facing products. Pepsi, Wal-Mart and McDonalds might be interested in AI to help with marketing, logistics or even flipping burgers but that doesnt mean that we should expect to see intelligent sodas, snow shovels, or Big Macs showing up anytime soon.

How it will impact business, industry, and society.

As with earlier technologies, we are now hearing advice about AI strategies and how companies should hire Chief AI Officers. In much the same way that the rise of Big Dataledto the Data Scientist craze, the argument is that every organization now needs to hire a C-Level officer who will drive the companys AI strategy.

I am here to ask you not to do this. Really, dont do this.

Its not that I doubt AIs usefulness. I have spent my entire professional life working in the field. Far from being a skeptic, I am a rabid true believer.

However, I also believe that the effective deployment of AI in the enterprise requires a focus on achieving business goals. Rushing towards an AI strategy and hiring someone with technical skills in AI to lead the charge might seem in tune with the current trends, but it ignores the reality that innovation initiatives only succeed when there is a solid understanding of actual business problems and goals. For AI to work in the enterprise, the goals of the enterprise must be the driving force.

This is not what youll get if you hire a Chief AI Officer. The very nature of the role aims at bringing the hammer of AI to the nails of whatever problems are lying around. This well-educated, well-paid, and highly motivated individual will comb your organization looking for places to apply AI technologies, effectively making the goal to use AI rather than to solve real problems.

This is not to say that you dont need people who understand AI technologies. Of course you do. But understanding the technologies and understanding what they can do for your enterprise strategically are completely different. And hiring a Chief of AI is no substitute for effective communication between the people in your organization with technical chops and those with strategic savvy.

One alternative to hiring a Chief AI Officer is start with the problems. Move consideration of AI solutions into the hands of the people who are addressing the problems directly. If these people are equipped with a framework for thinking about when AI solutions might be applicable, they can suggest where those solutions are actually applicable. Fortunately, the framework for this flows directly from the nature of the technologies themselves. We have already seen where AI works and where its application might be premature.

The question comes down to data and the task.

For example, highly structured data found in conventional databases with well-understood schemata tend to support traditional, highly analytical machine learning approaches. If you have 10 years of transactional data, then you should use machine learning to find correlations between customer demographics and products.

In cases where you have high volume, low feature data sets (such as images or audio), deep learning technologies are most applicable. So a deep learning approach that uses equipment sounds to anticipate failures on your factory floor might make sense.

If all you have is text, the technologies of data extraction, sentiment analysis and Watson-like approaches to evidence-based reasoning will be useful. Automating intelligent advice based on HR best practice manuals could fit into this model.

And if you have data that is used to support reporting on the status or performance of your business, then natural language generation is the best option. It makes no sense to have an analysts valuable time dedicated to analyzing and summarizing all your sales data when you can have perfectly readable English language reports automatically generated by a machine and delivered by email.

If decision-makers throughout your organization understand this, they can look at the business problems they have and the data theyre collecting and recognize the types of cognitive technologies that might be most applicable.

The point here is simple. AI isnt magic. Specific technologies provide specific functions and have specific data requirements. Understanding them does not require that you hire a wizard or unicorn to deal with them. It does not require a Chief of AI. It requires teams that know how to communicate the reality of business problems with those who understand the details of technical solutions.

The AI technologies of today are astoundingly powerful. As they enter the enterprise, they will change everything. If we focus on applying them to solve real, pervasive problems, we will build a new kind of man-machine partnership that empowers us all to work at the top of our game and realize our greatest potential.

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Apple’s Artificial Intelligence Guru Talks About a Sci-Fi Future – Fortune

Posted: at 11:23 am

Apple CEO Tim Cook.Photo by Justin Sullivan Getty Images

Artificial intelligence has made great progress in helping computers recognize images in photos and recommending products online that you're more likely to buy. But the technology still faces many challenges, especially when it comes to computers remembering things like humans do.

On Tuesday, Apples director of AI research, Ruslan Salakhutdinov, discussed some of those limitations. However, he steered clear during his talk at an MIT Technology Review conference of how his secretive company incorporates AI into its products like Siri.

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Salakhutdinov, who joined Apple in October, said he is particularly interested in a type of AI known as reinforcement learning, which researchers use to teach computers to repeatedly take different actions to figure out the best possible result . Google ( goog ) , for example, used reinforcement learning to help its computers find the best possible cooling and operating configurations in its data centers, thus making them more energy efficient.

Researchers at Carnegie Mellon, where Salakhutdinov is also an associate professor, recently used reinforcement learning to train computers to play the 1990's era video game Doom, Salakhutdinov explained. Computers learned to quickly and accurately shoot aliens while also discovering that ducking helps with avoiding enemy fire. However, these expert Doom computer systems are not very good at remembering things like the maze's layouts, which keeps them from planning and building strategies, he said.

Part of Salakhutdinovs research involves creating AI-powered software that memorizes the layouts of virtual mazes in Doom and points of references in order to locate specific towers. During the game, the software first spots what's either a red or green torch, with the color of the torch corresponding to the color of the tower it needs to locate.

Eventually, the software learned to navigate the maze to reach the correct tower. When it discovered the wrong tower, the software backtracked through the maze to find the right one. What was especially noteworthy was that the software was able to recall the color of the torch each time it spotted a tower, he explained.

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However, Salakhutdinov said this type of AI software takes a long time to train and that it requires enormous amounts of computing power, which makes it difficult to build at large scale. Right now its very brittle, Salakhutdinov said.

Another area Salakhutdinov wants to explore is teaching AI software to learn more quickly from few examples and few experiences. Although he did not mention it, his idea would benefit Apple in its race to create better products in less time.

Some AI experts and analysts believe Apple's AI technologies are inferior to competitors like Google or Microsoft because of the company's stricter user privacy rules, which limits the amount of data it can use to train its computers. If Apple used less data for computer training, it could perhaps satisfy its privacy requirements while still improving its software as quickly as rivals.

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Canadian government, businesses back $150 million artificial … – Reuters

Posted: at 11:23 am

TORONTO The Canadian and Ontario governments plan to team up with a group of businesses to invest about C$200 million ($150 million) to fund an artificial intelligence institute at the University of Toronto, project organizers said on Tuesday.

Artificial intelligence, widely known as AI, has been touted as an emerging technology with potential to transform industries from healthcare and manufacturing to financial services. Those hopes have attracted Silicon Valley companies like Alphabet Inc's (GOOGL.O) Google and Facebook (FB.O), as well as banks and manufacturers to invest in AI research.

The center, to be known as the Vector Institute, will train large numbers of masters, doctoral and postdoctoral AI scientists who are needed by Canadian industry, said Ed Clark, who will head the institute.

It will also support research projects with potential to move from the laboratory to commercial success, Clark, a former chief executive of Toronto-Dominion Bank (TD.TO), told Reuters in an interview ahead of a government announcement this week about the new center.

"Clearly, the giants in Silicon Valley are going to be major players in this. But that doesn't mean that we can't find things and areas where we end up being best in the class," said Clark, now a business adviser to Ontario Premier Kathleen Wynne.

Clark serves on the board of directors of Thomson Reuters (TRI.TO), the parent of Reuters News.

A majority of the financial commitment will come from the federal and Ontario governments, organizers said. They did not specify when the institute would begin operation.

The federal government committed C$125 million to develop AI industry in its budget last week. A Toronto-based Google spokesman said the company had committed C$5 million to the Vector Institute.

Geoffrey Hinton, an AI scholar known for his work with neural networks, will be the institute's chief scientific adviser.

"This initiative came from the industry. They all know they need to have lots of very skilled people. This is a very fast-moving field and you want the people to be educated by people doing basic research," Hinton said.

He said that government support for AI research and training would encourage large corporations to expand their research labs to Canada.

(Reporting by Denny Thomas; Editing by Jim Finkle and Peter Cooney)

ANKARA A Turkish court halted the activities of online travel agent Booking.com in a court case alleging the website had violated Turkish competition law, the Association of Turkish Travel Agencies (TURSAB) said on Wednesday.

BERLIN Labor leaders at Volkswagen's luxury Audi brand have asked top management to assign production of an all-electric model to the carmaker's main plant in Germany, concerned they might lose out as electric cars gain in importance.

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The future of artificial intelligence: The machines are taking over – Phoenix Business Journal

Posted: at 11:23 am

The future of artificial intelligence: The machines are taking over
Phoenix Business Journal
Ah, I was researching some companies there and it thought I might visit so it is offering hotels. This happens all the time online. It also happens behind the scenes with business software, engineering tools, and industrial machines. It is artificial ...

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PayThink A slow embrace of artificial intelligence and voice loses the next generation – PaymentsSource

Posted: at 11:23 am

The rise of mobile and online transactions and online-only challenger banks and startups, has introduced ravenous new competition and turned existing business models upside down.

Today, everything is commoditized, and with businesses struggling to compete on price and product, delivering a better customer experience has become the key differentiator. Next-generation technologies will become crucial in this battle for consumer loyalty. For example, consumers are frustrated by needing to remember numerous passwords, or having to go through multiple identification steps when they reach a brands customer service team.

Automation, particularly AI-driven automation, is already helping reduce costs and improve the customer experience. Very soon, we will also see artificial intelligence (AI) driven voice activation taking over a range of customer interactions. Voice activated services such as Siri and Alexa are also becoming commonplace, which is normalizing the use of voice as a means of communicating with machines.

In payments and financial services, the natural evolution for this is voice biometrics, which is set to become one of the most crucial tools in customer experience in the years ahead, providing customers with a convenient way to interact without the need for lengthy and inconvenient login processes, and with no additional customer authentication required.

For instance, a large bank headquartered on the west coast has developed a voice-driven payments system that combines biometric authentication, natural language processing and artificial intelligence technologies, to allow more complex actions such as transferring funds without having to type a single character. This means that transactions are secure, as they can only be verified by the users unique voice, whilst remaining convenient for the customer. The banks customer hub can give more time with agents to handle more complex interactions, such as a mortgage application.

Eventually, this kind of technology will even be able to upsell to customers, and offer highly personalized financial advice without the need for a human agent to be present. For customers, these technologies result in faster issue resolution, lower wait times, reduced customer effort and improved customer satisfaction.

The cost-savings are compelling, since live customer support agents normally charge by the hour, even a 30 second reduction in call time results in significant cost savings. Completing an entire customer service interaction via virtual means is even more cost effective.

The industry is advancing in leaps and bounds in an attempt to meet the needs of younger generations, and voice recognition is just the tip of the iceberg. The near future will see augmented and virtual reality, and even holograms in use, as companies look to meet the rising expectations of consumers. Its up to all organizations to ensure they are on the right side of the curve.

Ashish Koul is senior vice president and general manager at Servion Global Solutions.

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Elon Musk Invests In Neuralink, A New Artificial Intelligence Company – CleanTechnica

Posted: at 11:23 am

Published on March 28th, 2017 | by Steve Hanley

March 28th, 2017 by Steve Hanley

Elon Musk sleeps only 6 hours a day. He runs Tesla, which builds automobiles and makes batteries. He also runs SpaceX, which is about to break all the rules of space travel by using a recycled rocket to lift a satellite into space. He is the person who first envisioned the Hyperloop. He wants to build space colonies on Mars so when human beings destroy the earth, a few lucky (and extremely wealthy) souls will have a life boat available. Just last year he decided to start boring tunnels underground in an effort to finally solve the insane traffic snarl that is Los Angeles. In his spare time, he thinks about artificial intelligence.

Musk is pushing hard to make Tesla automobiles the first production cars that can operate without any input from a human driver, a process that requires a supercomputer to make the billions of calculations a second required to drive around without bumping into things. He is the one of the founders, along with Y Combinators Sam Altman, of OpenAI, a project designed to explore how to develop artificial intelligence that doesnt turn on its masters as happened in the movie I, Robot.

At last years Code Conference sponsored by ReCode, Musk had an earful for those in attendance as he talked about the interface between computers and the human brain. Here are part of his remarks as reported by TechCrunch.

The fundamental limitation is input/output. Were already a cyborg, I mean you have a digital or partial version of yourself in the form of your emails and your social media and all the things that you do and you have basically superpowers with your computer and your phone and the applications that are there.

You have more power than the president of the united states had 20 years ago. you can answer any question, you can video conference with anyone anywhere, you can send a message to anyone instantly, you can just do incredible things. But the constraint is input/output. Were I/O bound particularly output bound.

Your output level is so low, particularly on a phone, your two thumbs sort of tapping away. This is ridiculously slow. Our input is much better because we have a high-bandwidth visual interface to the brain, our eyes take in a lot of data. So theres many orders of magnitude difference between input and output. Effectively merging in a symbiotic way with digital intelligence revolves around eliminating the I/O constraint, which would be some sort of direct cortical interface [] a neural lace.

Yesterday, Musk announced a new venture called Neuralink, a California medical research company that will explore how to physically interface computers and the human brain, presumably to speed up the output speed of the brain far beyond the few bytes a second it is capable of now. The new startup company will develop neural lace technology, which is sci-fi shorthand forlinkages that permit humans to seek self improvement through technology connections. A neural lace would involve electrodes that move thought messages from the brain to a computer and back again faster than ever before possible.

In February, Musk told the World Government Summit in Dubai thathumans need to avoid becoming redundant as artificial intelligence becomes more commonplace in our world. Neuralink is Musks first step toward merging humans with software to keep abreast of artificial intelligence innovations. Musk hasnt said so explicitly but he has to be thinking that lots of creative people with enhanced cognitive capabilities could solve many of the global challenges that confront mankind like global warming much more quickly and efficiently.

Musk is not the only one involved in such research. Braintree co-founder Bryan Johnson has created his own startup called Kernel that is also looking into way to improve human cognition. The point, claims The Verge, is not to prevent AI bots from taking over the world but rather to take the first steps toward hacking the brain, so to speak, so that human beings can in the future stay healthier for longer and potentially enjoy the benefits of treating the human brain like a computing platform.

We are a long way from implanting computer chips inside our skulls. Neuroscience still has only the most rudimentary understanding of how the human brain works.People are only going to be amenable to the idea [of an implant] if they have a very serious medical condition they might get help with, Blake Richards, a neuroscientist and assistant professor at the University of Toronto, told The Verge in an interview earlier this year. Most healthy individuals are uncomfortable with the idea of having a doctor crack open their skull.

But Musk is always years, if not decades, ahead of the curve. He can see the day coming where medical science could advance to the point where it would be possible to wire up our brains so they could process information more quickly. A man who thinks about building space colonies on Mars can truly be said to have his eyes on a very distant horizon.

He freely admits that space colonies may not even happen in his lifetime, but that hasnt stopped him from taking the first steps toward getting there. (Musk says the way to warm up Mars to make it habitable for humans is to explode a few hydrogen bombs above the planets surface. After all, he points out, the sun is just a really, really big hydrogen bomb 93 million miles away.)

According to The Verge, Neuralink and Kernel are trying to accelerate progress in this field using a mix of financial resources and a kind of brain trust approach to innovation. The idea is that if you put enough talented people with enough money in one place, you can achieve breakthroughs that otherwise would take years for traditional research organizations. If those people could just learn to turbocharge their own brains by interfacing with computers, those breakthroughs would come all that much faster.

Graphic image credit: TechCrunch

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Tags: artificial intelligence, brain research, Bryan Johnson Kernel founder, Code Conference, Elon Musk, human to computer interface, neural lace

Steve Hanley writes about the interface between technology and sustainability from his home in Rhode Island. You can follow him onGoogle +and onTwitter.

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Trump’s Treasury secretary is an Artificial Intelligence denier – LA … – Los Angeles Times

Posted: at 11:23 am

Treasury Secretary Steven Mnuchin last week made a dangerously ignorant prediction. When asked about the future of artificial intelligence, automation and the workforce, this was his reply: "It's not even on our radar screen, he said at a media event, adding that significant workforce disruption due to AI is 50 to 100" years away. "I'm not worried at all" about robots displacing humans in the near future, Mnuchin said. "In fact I'm optimistic."

The Trump administration has repeatedly rejected evidence-based research and objective analysis on issues that include climate and human biology. When confronted with a complicated technology, like machine learning, administration officials now appear to be rejecting curiosity, too.

If Mnuchin was speaking in earnest, then we apparently have a Treasury secretary who, like the president he serves, does not read. To argue that were 50 to 100 years away from AI and automation tells us that Mnuchin took office without bothering to look over any of the economic studies or policy papers about the future of technology and the American workforce written during the past four decades. It means that, somehow, hes missed thousands of news stories published in the American Spectator, the Economist, the Washington Post, the Wall Street Journal, the National Review, this newspaper and elsewhere. It means that Mnuchin hasnt even been paying attention to the future of his own industry otherwise hed know that JPMorgan Chase CEO Jamie Dimon, in his 2016 annual letter to shareholders, cited AI as a significant threat to jobs in the banking sector.

Mnuchins statements also reveal that he is willfully and actively ignoring critical signals about our future. He suffers from the paradox of the present the delusion that the way things are now will continue indefinitely. Because he lacks direct exposure to the enormously complicated AI ecosystem, he outright rejects its reality.

Like his buddies in the Cabinet, he is obsessed with making America great again with trying to rebuild the past. He is foolishly optimistic that we can all return to whats familiar and comfortable.

And yet heres what we already know is on the horizon. The same week that President Trump climbed into the seat of a big rig wearing an I TRUCKS lapel pin, two autonomous trucking companies, Otto and Embark, were readying their driverless vehicles for the open road. The machine learning algorithms and sensors that power the autopilot capabilities in cars and trucks already exist today. In the near future, humans may still be needed to navigate local roads and parking lots, but it wont take long certainly not 50 to 100 years before American truck drivers need to start looking for other work. And, yes, there are many possible roadblocks along the way to full autonomy for example, government restrictions seeking to protect truckers jobs but were speeding toward a scenario in which Americas 3.5 million professional truck drivers wont be needed anymore.

As an AI-denier, Mnuchin is also disregarding the millions of other jobs in adjacent industries that are at risk. Once we no longer have truck drivers, well have no need for truck stops, which will hurt the bottom line of fast food chains, soda and water companies, vending machine operators, and even the restroom supply chain (toilet paper, soap, paper towels). With autonomous cars and trucks, we wont need the Highway Patrol, either. Companies that supply radar guns will go under unless they find another product to produce. There will be a sharp decline in speeding and parking tickets issued, which will cut into city and state budgets. If we no longer have speeding tickets, well have no need for traffic court and all of the lawyers, judges, magistrates and clerks who currently earn their livings there.

But AI wont just affect driving, of course, it will soon affect every worker who processes transactions, and that includes white collar jobs. Already, machines are out-performing humans at storied investment banks like Goldman Sachs, where four traders can be replaced by one computer engineer and a handful of complex trading algorithms with machine-learning capabilities. According to a January study by the McKinsey Global Institute, nearly 23% of a lawyers job can be automated right now. Legal startup Ross, which leverages IBM Watsons AI technology, takes just seconds to process a research request that would require a high-paid human lawyer 10 hours.

AI will not obviate all jobs. As the ecosystem matures we will create millions of new jobs with titles that dont yet exist: Well need medical data specialists, engineers who can securely encrypt the cloud, congressional staffers with technical expertise, skilled workers who know how to prevent and fix glitches in the system, even ethicists who will help machines learn to make decisions.

Its plausible that Mnuchin already knows all of this and was optimistic about our American grit and adaptability. Or maybe he is disconnected from reality. Or perhaps he was simply employing the Trump administrations default position: placating the masses with a blanket assurance that everything will be OK. Regardless, you should be concerned.

Amy Webb is the author of The Signals Are Talking: Why Todays Fringe Is Tomorrows Mainstream and is the chief executive of the Future Today Institute.

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Memeology: Where did memes begin? – Dailyuw

Posted: at 11:22 am

[Editors Note: Memeology is a new bi-weekly column in which Megha Goel will explore the different effects and consequences memes have on our different yet shared lives.]

When was the last time you looked at a meme? How many hours a day do you spend talking about memes or looking at them? The reality is that we live in a world full of memes; it has come to a point where we compare every aspect of our lives to memes. Rather than using words, we are more comfortable using memes to describe our mood and feelings.

I know I have spent countless hours tagging my friends in memes on Facebook, laughing at Ned Stark, Arthur, and our local favorite, This is library. The other day, I went to show my mom the This is library video filmed at Odegaard Library, and the accompanying remix that went viral, and told her it was a meme. To my surprise, she asked me to define what a meme was, and in all honesty, I didnt know how to describe it except for saying Its a funny meme.

Have you ever wondered how these little images that you relate to so well are described? Or have you wondered how they began and how they have become a cultural phenomenon? Everything that goes viral on the internet is now a meme.

In a book by Limor Shifman, Memes in Digital Culture, Shifman talks about the meme being an expression of digital culture wherein an image or video can go viral in a way that multiple iterations are created, resulting in a shared cultural experience.

The experience you have when you look at the meme of Ross from friends squealing Im fine is the same as the experience I would have. In every definition, as I scoured the internet, memes are defined by this shared experience as their foundational basis.

But while the answer to our questions is the internet in the 21st century, before the internet age, people turned to books and newspapers for this shared cultural experience. The satirical cartoons in early publications had the same effect as memes do today.

The word meme in itself can be dated to a 1976 book, The Selfish Gene, by Richard Dawkins, who describes the meme as an idea, behavior, or style that spreads from person to person within a culture.

As a matter of fact, Dawkins compares memes to Darwinian evolution, theorizing it under memetics: the evolutionary model of cultural information transfer.

With the internet, the speed at which memes travel has increased exponentially. Today the number of memes in the world is uncountable, and the way the same picture is used to convey different emotions is outstanding. One undeniable truth is the fact that memes inhabit our lives.

We use memes to communicate with one another, to spread ideas, and most importantly, to define the cultural context we live in. As memes propagate satire and comedy, we look to them as an important piece of pop culture, much in the same way we look at Drake or Meryl Streep.

Reach columnist Megha Goel at opinion@dailyuw.com. Twitter: @meghagoel97

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Peter Higgs on knowledge, immortality and the future of physics – New Scientist

Posted: at 11:22 am

Peter Higgs picks up the Royal Commission for the Exhibition of 1851 medal

Phil McCarthy/Royal Commission for the Exhibition of 1851

By Richard Webb

Youre in London to receive the 1851 Royal Commission medal for outstanding influence on science. Arent you bored of medals and prizes by now? I think I shall have to clear some handkerchiefs and things out of another drawer to find room. There are quite a lot.

How does it feel to have achieved immortality? I describe it as notoriety rather than immortality. It continues to be an embarrassment how easily I get recognised on the streets of Edinburgh going to do my shopping. Theres always somebody who wants to take a selfie or something. Its nice but theres too much of it.

Many people thought the discovery of the Higgs boson at CERNs Large Hadron Collider would be just the start, yet five years on nothing more has been discovered. Yes, thats rather worrying. The hope has been that we would discover things to connect particle physics much more with cosmology, dark matter and that kind of thing. It doesnt seem to be happening yet.

Youre thinking of theories that go beyond the standard model that the Higgs is a component of, like supersymmetry? Yes, supersymmetry in particular. Quite apart from its potential to explain dark matter, from a pure theorists point of view its hard to see how to make the connection between particle physics and gravity in any other way.

Isnt finding the Higgs and nothing else the very worst of outcomes? It would still have been worse if theyd found nothing. The standard model is so successful in other ways that a non-discovery would have been really rather shattering.

Do you still feel a hint of embarrassment referring to the particle as the Higgs? It could be worse: when its called the god particle that really upsets people. That seems to me an unfortunate mixing of theoretical physics with bad theology. Ive ceased to be embarrassed about the particle being named after me because Ive spent many years playing down the tendency to attach my name to everything in the theory. But its upsetting for people who worked on the theory even before me to have my name on what they did.

How can fundamental physics get out of its current impasse? There are plenty of indications of the need to go beyond the standard model, but not necessarily through the sort of thing they do at CERN. The discoveries in neutrino physics about neutrino oscillations dont fit well at all. And people are beginning to learn more about ancient galaxies and so on, which throws some light on the question of whether dark matter exists or whether youve got to modify gravity. I think we have to watch the astrophysical evidence coming in.

A lot of people would ask why we should bother trying to discover new physics. What would you say to that? The person who answered that was Robert Wilson, the builder of the machine at Fermilab when he testified before US Congress in 1969. He simply said, this is one of the things that makes this country worth defending. I think theres a general tendency now for people to devalue pure science and concentrate on the spin-offs. Its a mistake. Its giving in to the idea that pure science doesnt really matter unless you can get something tangible out of it.

What was your motivation for becoming a theoretical physicist? The seed was probably planted when I was at school in Bristol during the second world war. One of its former students, whose name appeared on the honours board, was Paul Dirac. He was about as pure a theoretical physicist as you could get, maybe overly pure. It was curiosity about him that began to draw me in aided by my incompetence as an experimentalist in my student days at Kings College London.

What would your advice be to someone who has your sort of esoteric interests? Go undercover. I wasnt productive in an obvious way; I didnt churn out papers. I think these days the University of Edinburgh would have sacked me long ago, theres just too much competition. So now I would say, do it in your spare time, and get yourself a solid publication record in the sort of thing that gets you recognition more readily.

Have we lost sight as a society of the value of knowledge for knowledges sake? Theres certainly a danger that people in government circles are losing sight of it. With various economic crises and problems hitting us, particularly things that may be self-inflicted, its hard to argue the case.

Do you mean things like Brexit? If the UK does get out of the European Union, as we seem to be doing, theres going to be a very great upheaval because more and more of the funding for scientific research in this country has come from Europe. The people who want to get us out are going to have to reverse that process in some way and they wont find it easy to do. I dont think I would be very happy in the US either with the Trump regime, with attitudes that will affect science. But the trend towards being anti-rationalist affects more than just science itself, and it is worrying.

So how do we make the case for expertise and knowledge for knowledges sake? Perhaps from watching the mess that some of the non-experts make of things.

Peter Higgs is emeritus professor of physics at the University of Edinburgh, UK. In 1964, along with Robert Brout and Franois Englert at the Free University of Brussels, he proposed a new particle that would explain how other fundamental particles gain mass. The discovery of the Higgs boson, announced in July 2012, led to the award of the 2013 Nobel prize in physics to Higgs and Englert.

Read more: Instant Expert: The Higgs Boson; The Higgs boson makes the universe stable just. Coincidence?

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Peter Higgs on knowledge, immortality and the future of physics - New Scientist

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