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Daily Archives: March 7, 2017
Visa shows you how #KindnessIsCashless via their latest ad campaign – ETBrandEquity.com
Posted: March 7, 2017 at 10:14 pm
Visa has today launched its first long format digital film on #KindnessIsCashless, a movement created in December 2016 following the Indian Governments Demonetization drive. The campaign, launched as the nation was going through a cashless transformation, is built on the key consumer insight small acts of kindness.
Amidst the challenges faced by people, the campaign captures a highly empathetic human response - the younger generation helping hesitant elders to go cashless. The campaign started with print, outdoor, social and digital channels, and now features a new long format digital film.
Watch the spot here:
Frederique Covington, senior vice president of marketing Asia Pacific at Visa, said, Great marketing transcends functional messages and manages to capture the zeitgeist of the moment. Our goal with the Visa #KindnessIsCashless campaign was to tap into a cultural movement we saw emerging in India. We wanted to celebrate the goodness from demonetization rather than the pain points. At the heart of our work is a simple and powerful insight that the younger generation is teaching their elders how to go cashless. Our campaign aims at celebrating, and encouraging all the people creating the new Digital India.
The film is a highly emotional story of Role Reversal that captures a slice of life between a young student and his older professor, to show how through role reversal, the younger generation is teaching their elders how to go cashless. The film then invites consumers to share their stories on the Visa India Facebook page using #KindnessIsCashless.
Josy Paul, chairman, chief creative officer of BBDO India said, Everybody was talking about demonetization. But in this disruptive transformational time, something very profound was taking place. We noticed more and more people stepping forward to help. Strangers helping strangers. It was a new kind of volunteerism A unique explosion of kindness. Thats how we created the platform #KindnessIsCashless. Our film is one such evocative story.
Hemant Shringy, executive creative director of BBDO India said, We know people want to help. All they need sometimes is a small act that can make a big difference. Thats what this film is about. Making digital payments comes naturally to us, #KindnessIsCashless encourages millennials to reach out and teach someone how to go cashless.
Ajai Jhala, CEO, BBDO India said, #KindnessIsCashless is borne out of the fusion of three forces - a massive national social context (Demonetization), brave and inspirational clients who inspired us to break from the past, and an amazing agency team that challenged the category codes and captured the zeitgeist of millennials stepping forward with little acts of kindness to do their bit for society and the nation. No force can stop a juggernaut of an idea birthed from such a potent combination.
Campaign credits:
Client: Visa India Creative Agency: BBDO, Mumbai Chairman & Chief Creative Officer: Josy Paul CEO: Ajai Jhala Executive Creative Director: Hemant Shringy and Sandeep Sawant EVP Planning Rajat Mendhi Sr. Creative Director: Balakrishna Gajelli Copywriter: Hemant Shringy, Yash Modi Account Director: Shrutika Sinha Account Executive: Shonali Hazari Agency Producer: KV Krishna Director: Shimit Amin Producer: Gary Grewal Production House: Red Ice
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Visa shows you how #KindnessIsCashless via their latest ad campaign - ETBrandEquity.com
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Inclusive, ‘cool’ Toronto shown in new tourism ad – Toronto Star
Posted: at 10:14 pm
Toronto's new ad shows the views from the city -- a seemingly inclusive kaleidoscope of colours and cultures. ( YouTube )
Torontos new tourism ad released Monday has some marketers raving, with some calling it one of the best ads theyve ever seen for a city.
I put a spell on you, coos singer Bethany Lee in the Toronto Tourism ad that takes viewers on a whirlwind tour of the city it dubs Canadas downtown.
It runs for 71 seconds and features vignettes of Toronto ballet dancers on the TTC, Jose Bautistas iconic bat flip, the electricity of a rooftop pool bar, the citys architecture and skyline, food, a Drake performance and the Caribbean Carnival.
The views are different here, reads the fast-paced ad that captures Torontos zeitgeist, created by J. Walter Thompson Canada.
This ad is really good because it reflects sort of the energy, the diversity and also the swagger of Toronto and I think theres something in the ad for everyone and it really makes Toronto look like an appealing place to visit, said David Soberman, marketing professor at Rotman School of Management and the Canadian national chair of strategic marketing.
The quick movement through the many vignettes reduces the chances of wear out, Soberman said.
There are so many different things in it every time you watch it youll see something different, Soberman said.
Richard Powers, an associate professor at the Rotman School of Management, thought the ad was one of the best he has seen and thinks it will have a huge impact.
I think the ads going to go viral. It is that good, he said. It portrayed Toronto as a very cool destination spot: friendly, welcoming and safe. When I saw that ad, I was really proud of Toronto.
The ad also highlights a second view of Toronto its inclusivity and progressive values through vignettes of the annual Pride Parade, a same sex couple together and through phrases like Love is love is love and In this city its ok to let your guard down superimposed on scenes.
Although the ad may seem like a direct response to Donald Trumps America, the chief creative officer at J. Walter Thompson Canada says it isnt.
Even before Trump, you could feel the creep of sort of different values starting to resonate even more and I like how this campaign pushes off that not only in terms of the sort of mental views, if you will, but also the physical views, Ryan Spelliscy said. We liked this notion that this city is more than the sites, its also an incredible collection of progressive views and values.
Andrew Weir, the chief marketing officer at Tourism Toronto, said this is what Toronto is.
The views are different here and were now being confident enough to say it and I think Toronto wants to say it, Weir said. I think the people of Toronto are showing a sense of civic pride that we havent seen in years here.
Last year marked another record year for tourism in the city, said Weir, who called the growth remarkable.
There was more than a 10 per cent increase of tourists from U.S. and overseas markets from the previous year, Weir added, driven largely by visitors flying in, rather than driving.
The ad was funded by a partnership with the Greater Toronto Hotel Association and the Ontario Ministry of Tourism, Culture and Sports and didnt use tax dollars, said Weir.
It will run in major U.S. cities including Boston, Washington, Chicago, Philadelphia, Los Angeles and New York City, primarily on YouTube, said Spelliscy.
There will be three more follow-up videos coming out in April that will focus on Torontos food and nightlife, arts and culture and progressive views that will run for 30 seconds each online.
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Prime Minister Trudeau, no fan of the middle class – Hill Times (subscription)
Posted: at 10:14 pm
On December 20, 2016, Prime Minister Justin Trudeau announced a ban on offshore oil and gas activity in Canadas Arctic by way of a moratorium on all new exploration and development in Arctic waters for a renewable five-year period.
The prime ministers decision is part of a trend: his tanker ban off British Columbias coast, his comments regarding the phasing-out of Albertas oil sands, and his stunning silence when then-U.S. president Barrack Obama withdrew his support for the Keystone Pipeline projecta critical element in getting one of Canadas key natural resources safely and cost efficiently to market.
The prime minister tried to justify this latest ban on resource development by warning about the risks of Arctic drilling, even going so far as to say it cannot be done safely. Those statements are both inaccurate and misleading, but another statement he made is completely correct: he admitted that his government has now closed one door of potential economic opportunity for the North.
Most galling is that prior to the announcement, neither aboriginal nor political leadership in the region was consulted on this decision. In fact, Northwest Territories Premier Bob McLeod said he only received word about the decisionwhich he opposestwo hours before it was announced, and Nunavuts Premier Peter Taptuna said the decision would cripple that territorys future financial independence.
I have spoken out against this decision on numerous occasions. As a senator from Newfoundland and Labrador, the proving ground and gateway for oil and gas exploration in the Arctic, I know this decision is harmful to my province as well. After all, oil companies and suppliers from all over the world have come to my home province to develop leading technologies and best practices for operating in harsh ocean environments, just like the Arctic.
Canadas northern communities deserve to determine their own futures and have cause for concern when a unilateral decision is made, without proper consultation, which affects their economy and their ability to develop their own revenue sources. Premier Taptuna said that this decision takes them back to square one, where Ottawa makes the decisions for themhistorically, a pattern that has never served them well.
In short, the North is looking for ways to break its dependence on the federal government, and this decision prevents it from doing so.
All regions should be allowed to benefit from their own resources, just as Newfoundland and Labrador has. As the former Deputy CEO of the Canada-Newfoundland and Labrador Offshore Petroleum Board, I had the opportunity to contribute to initiatives that ensured protection of the environment. In fact, the board went through a rigorous and successful process of developing robust safety and environmental regulations which allowed us to develop our offshore natural resources while safeguarding the environment. It is possible.
If Prime Minister Trudeau is so committed to environmental protection over all other concerns, then why is resource-based economic activity permitted in some regions and not others?
In the 46 years since the first barrel of oil flowed, there has never been a wellhead spill off Newfoundland. At the same time, billions of dollars have flowed into the provincial and federal treasuries, and tens of thousands of jobs have been created that contribute to the economy across the province. It has raised the standard of living and has created high quality jobs. It is a great Canadian success story.
Today, nobody would tell the people of my province we do not have a right to do that. No one, not even the prime minister, has that right to deny the same opportunities to the people and communities of Canadas North. They have the right to generate their own wealth and to make and build their own housing, schools and health and transportation infrastructure, based not on what Ottawa wants to give them, but what they can earn themselves.
The North should have the right to determine its own future in the same careful manner that we have in the rest of the country. In doing so, it will benefit from Canadas strong, world class regulatory system that focuses on the safety and protection of people, resources and the environment.
This ban is a mistake and suggests that safe development of resources in the Arctic is not possible. That is not just a ridiculous argument, but a dangerous one.
Prime Minister Trudeau is depriving the North of economic independence through this ill-informed and ill-advised decision. This is the wrong decision for the North. This is the wrong decision for Canada. And ironically, for a prime minister who claims to champion the middle class, it is wrong for them too.
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Prime Minister Trudeau, no fan of the middle class - Hill Times (subscription)
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State’s high-tech hits $1 billion economic milestone – Daily Inter Lake
Posted: at 10:14 pm
March 06, 2017 at 9:25 pm | Daily Inter Lake
High-tech companies are an important component of Montanas economy, generating more than $1 billion in revenues in 2016 and growing at rates seven times faster than the statewide economy, according to a recent study conducted by the University of Montana Bureau of Business and Economic Research.
The study found that Montana High Tech Business Alliance members were responsible for $1.09 billion in revenues, an increase from $867 million in 2015, and responding nonmember firms generated an additional $487 million.
This third-annual survey, commissioned by the Montana High Tech Business Alliance, includes responses from members of the statewide organization which include 300 high-tech and manufacturing firms and affiliates as well as responses from 82 nonmember high-tech and manufacturing companies. It also includes new insights on Montanas business climate and beneficial business resources.
The study found the high-tech sector expects to add more than 960 new jobs in 2017 that pay average annual salaries of $60,000 more than twice the median annual earning per Montana worker.
Our third annual report shows once again the incredible opportunity for the high-tech industry to transform Montanas economy by bringing high revenues and high-paying jobs into the state, said Christina Henderson, executive director of the alliance. But this years survey also showed that Montanas positive business climate and extensive network of business resources from our universities and nonprofits to mentor companies, banks and government all play a crucial role in helping Montana entrepreneurs succeed.
This years survey examined perceptions of the climate in Montana for new businesses, as well as various resources within Montana that have been helpful to businesses as they start and grow. The data will be used for a case study on entrepreneurial ecosystems to be completed this spring. The project is a partnership between the Montana High Tech Business Alliance, the Ewing Marion Kauffman Foundation, the UM Blackstone LaunchPad and MonTEC, UMs business incubator.
While starting a business in any state can be challenging, 77 percent of alliance members and 63 percent of nonmembers would encourage someone to start a business in Montana, according to the survey.
Overall, this is a strong endorsement of Montanas business climate, said John Baldridge, bureau director of survey research.
Among alliance members, the Montana High Tech Business Alliance was the most often cited beneficial business resource. Montana University System-based resources were cited by substantial proportions of both alliance members and nonmembers. These MUS resources included UM, Montana State University, the UM and MSU Blackstone LaunchPads, MonTEC and the Montana Manufacturing Extension Center.
Government resources and other Montana companies also were important to survey respondents for business, financial and legal mentorship, and advice.
Respondents found the following financial resources most beneficial to their firms: bootstrapping (creating and sustaining a business based on sales and little external funding), private investors and banks. Alliance members were most likely to mention bootstrapping, and nonmembers were most likely to mention banks.
For the third year in a row, the survey found that Montanas quality of life its lifestyle, work/life balance, recreational opportunities and natural beauty provided significant advantages to doing business in the state. Survey respondents also mentioned Montanas high-quality workforce as a major advantage.
Missoula is particularly poised for growth due to the underemployment that is prevalent in our area, said Tom Stergios, senior vice president of strategy and corporate development and general manager of Advanced Technology Groups Missoula office. ATG is pleased to have hired nine people already this year and plans to add 25 to 30 more jobs in 2017.
Stergios said Montana university programs, particularly management information systems, have morphed and are producing instantly impactful employees, which is a significant foundational component to a growing tech economy.
The 2017 survey shows the positive trend in tech and the definitive proof of the ability to significantly impact the Missoula community, he said.
As in previous years, respondents mentioned several barriers to faster growth, including attracting talent, hiring skilled technology workers, access to capital and finding new customers. For the first time, challenging market conditions were mentioned as a barrier to growth.
The third annual survey was sent to 242 Montana High Tech Business Alliance member companies and 304 nonmember companies.
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Adelaide Airport heads to the cloud for automation | ZDNet – ZDNet
Posted: at 10:13 pm
Adelaide Airport has announced it has replaced its key operational IT systems with automated solutions provided by Madrid-based IT firm Amadeus.
The airport has adopted Amadeus' full suite of cloud-based airport data management systems, which is expected to streamline Adelaide Airport's management of aircraft parking, boarding gates, check-in desks, customer information, and other mission critical airport terminal services.
"With our new terminal hotel about to start construction, the plans for the expansion of the terminal well advanced and new check-in kiosks and automated baggage systems being deployed, we need the right airport technology partner that can support our growth," said David Blackwell, Adelaide Airport executive general manager for customer service.
With more than 8 million passengers annually and a forecast of more than 18 million passengers by 2034, Adelaide Airport said it has implemented three Amadeus' Airport Solutions -- Airport Operational Database, Airport Fixed Resource Management Solution, and Flight Information Display System -- in a bid to meet growth plans and be "future-ready".
"These sophisticated aeronautical airport data management systems are the first cloud-hosted systems in Australasia and this partnership positions Adelaide Airport as a leader in airport operational data management," Amadeus added.
As a result of its new technology, Adelaide Airport said it will receive accurate and timely data from its daily operations, including information on flights, passengers, baggage, and equipment.
Over 124 airlines in more than 190 countries currently rely on Amadeus systems to manage travel reservations.
Speaking with ZDNet earlier this year, Olaf Schnapauff, CTO of global operations at Amadeus, explained that when taking a flight anywhere in the world, the technology will likely be run by Amadeus.
"Amadeus provides the technology that keeps the travel sector moving. From the initial search to find what you want, to making a booking, to pricing, ticketing, reservations, check-in and departure, hotels, rail, and the overall travel experience," Schnapauff said.
In 2015, Amadeus handled almost 450 million passengers, 4 million booking at peak times each day, according to the CTO.
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Latin America’s Moment – Council on Foreign Relations (blog)
Posted: at 10:13 pm
4761 16
by Shannon K. O'Neil March 7, 2017
While politicians have focused primarily on the effects of trade, automation is rapidly transforming the nature of work. A recent McKinsey report estimates that half of the labor done today can be turned over to machines, fundamentally changing the nature of manufacturing, retail, food services, and data processing among other sectors. They predict that China, India, the United States, and Japan will see the largest and fastest shifts as a combination of easy capital, aging populations, and falling productivity speeds the transition away from a human workforce. By their calculations, nearly 400 million Chinese and 235 million Indian workers compete with robots today. In the United States and Japan, some 60 percent of jobs are susceptible to change. Although positions may not disappear altogether, the work people do will change, as roughly a third of todays repetitive tasks could be taken over by machines.
Latin America will also see significant change with roughly half of the current labor mix in Mexico, Brazil, and Argentina vulnerable to automation, a higher percentage than the United States. Sales of robots already top $2 billion a year, showing that the shift is already underway.
Brazil looks the most vulnerable to change, as its mix of stagnant productivity, an aging population, and the infamous Brazil cost make labor expensive. In manufacturing, retail, transportation, and agriculture more than half the work done by 32 million employees could be automated.
Though Argentinas economy is slightly less susceptible to automation, its aging population combined with a decade long lack of investment could lead companies to step up capital spending on robotics under the more market friendly Macri government. Slowing the process down are strong unions and unreliable electricity. But over half of its agricultural and manufacturing jobs are vulnerable.
Structurally, Mexico has the highest potential to automate, as almost two-thirds of the work done in advanced manufacturing plastic, auto, and aerospace sectors could be phased out, affecting some five million workers. Yet the process in Mexico will likely be slower, cushioned by its younger population and lower wages.
The global question is what comes afterward. The majority techno-optimists believe new jobs will emerge for these displaced workers, following the industrial and agricultural revolutions before. They point to car mechanics, coal miners, engineers and more recently app developers as previously unimaginable gigs that have appeared. The pessimists see this time as indeed different, as with the rise of artificial intelligence making machines viable substitutes for people.
Leaning optimistic, McKinseys advice for advanced nations rings just as true for Latin America. Governments need to expand social safety nets to protect those most vulnerable to these coming labor upheavals. They also need to transform schools and educational curriculums to train a twenty-first century workforce that complements rather competes with robots, encouraging creativity, flexibility, and entrepreneurship. And governments need to support basic research and innovation, helping them shape the ongoing revolution. For Latin America especially, it means promoting these types of investments, as even though they disrupt todays status quo they will help ensure the region isnt left behind in these global shifts.
CFR seeks to foster civil and informed discussion of foreign policy issues. Opinions expressed on CFR blogs are solely those of the author or commenter, not of CFR, which takes no institutional positions. All comments must abide by CFR's guidelines and will be moderated prior to posting.
Latin Americas Moment looks at economic, political, and social issues and trends throughout the Western Hemisphere.
While politicians have focused primarily on the effects of trade, automation is rapidly transforming the nature of work. A recent
This morning, I had the privilege of testifying before the U.S. Senate Committee on Foreign Relations at a hearing titled
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Last week while in Mexico I had the chance to talk to Alejandro Domnguez, Reporter for Milenio TV about U.S.-Mexico
In The Hacked World Order, CFR Senior Fellow Adam Segal shows how governments use the web to wage war and spy on, coerce, and damage each other. More
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Williams argues that the status quo for peace operations in untenable and that greater U.S. involvement is necessary to enhance the quality and success of peacekeeping missions.
The authors argue that the United States has responded inadequately to the rise of Chinese power and recommend placing less strategic emphasis on the goal of integrating China into the international system and more on balancing China's rise.
Campbell evaluates the implications of the Boko Haram insurgency and recommends that the United States support Nigerian efforts to address the drivers of Boko Haram, such as poverty and corruption, and to foster stronger ties with Nigerian civil society.
Complete list of Council Special Reports
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How automation, new tech helps one nonprofit increase revenue by 300% – WRAL Tech Wire
Posted: at 10:12 pm
Posted Mar. 7, 2017 at 10:00 a.m.
Published: 2017-03-07 10:00:11 Updated: 2017-03-07 10:00:11
By STACI BARFIELD, Children's Flight of Hope
Editor's note: Children's Flight of Hope is proving that investing in technological infrastructure has exponentially magnified our organization's ability to execute our mission, says CEO Staci Barfield.
MORRISVILLE - In the not-for-profit sector, technology is often an afterthought. It is not uncommon, even with todays advances, for nonprofit staff to utilize donated computer equipment and software deemed obsolete by their for-profit cohorts. In trying to keep down the costs of what has traditionally been referred to as overhead, investments in technology are often viewed by nonprofits as unnecessary, expensive, and/or frivolous.
At Childrens Flight of Hope (CFOH), however, we have proven that investing in technological infrastructure has exponentially magnified our organizations ability to execute our mission. CFOH is a 501(c)(3) organization that provides air transportation for children to access specialized medical care. We work to ensure all children have equal access to the health care they need, providing flights to and from medical treatment that can save, prolong or improve their quality of life.The process consists of four key steps:
Many CFOH clients have diagnoses that require long-term care and multiple rounds of treatment. Once accepted into our program, CFOH commits to the child, which means we will fly them for as long and as often as their treatment plan dictates. As such, the process above can be repeated many times for each child.
While seemingly straightforward, many stakeholders are involved in executing CFOHs mission. These include clients, family members and travel companions, healthcare professionals, charter service operators, corporate flight providers, commercial airlines, donors, volunteers, and resource partners.
Until a few years ago, requests for CFOH services were submitted by phone or email and stakeholder information was predominantly paper-based. In 2013 we initiated a review of internal processes, with the goal of eliminating redundant and non-value-add activities.
Believing technology could transform our organization, we embarked on a wholesale infrastructure change. To support anticipated growth and geographic dispersion, we implemented cloud-based solutions Salesforce, Office 365, and Adobe Creative Cloud that allow data and functionality to be accessible from any location. To facilitate staff productivity, we standardized on Lenovo laptops, added secondary monitors, upgraded software to the most current versions, and provided technical training opportunities.
Working with RTP-based Cloud Giants, we designed and implemented a custom mission management application that allows for online request submission, single-entry data collection, automated workflow, and the elimination of paper. As a result, the client process was reduced from five-and-a-half hours per request to slightly over an hour. This has allowed CFOH to grow from providing 69 flights (in 2012) to 510 flights (in 2016) with the same manpower, while simultaneously decreasing per flight cost by 87 percent.
Leveraging existing (and often free) applications available on the Salesforce platform, we support fundraising, volunteer management, operations, and communications activities. Having a consolidated view of donors, partners, and volunteers allows for real-time data analysis, which has been a major factor in CFOHs 300 percent revenue growth over the last four years.
I offer the following advice for nonprofits considering an investment in technology:
About the author: Staci Barfield has served as the President and CEO of Childrens Flight of Hope for the last four years, during which time she has led the organization in its transformation from a regional to international operation. For more information about Childrens Flight of Hope, visitwww.childrensflightofhope.org.
WRAL TechWire any time: Twitter, Facebook
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Global $231.11 Billion Factory Automation Market 2017- Forecasts … – Yahoo Finance
Posted: at 10:12 pm
DUBLIN--(BUSINESS WIRE)--
Research and Markets has announced the addition of the "Factory Automation Market - Forecasts from 2016 to 2021" report to their offering.
Factory Automation market is projected to witness CAGR of 5.34% over the forecast period to reach US$231.110 billion by 2021, increasing from US$178.160 billion in 2016.
Rising adoption of automated technologies coupled with the growing internet and information technology in order to reduce manufacturing cycle time and increase the efficiency of the production process is the key driver of global factory automation market.
Stringent regulations regarding workers' safety in hazardous working areas is another major factor that is spurring the demand for factory automation by various end-use industries. As the labor costs are escalating, the need to reduce the amount of direct labor and decrease operational costs will propel the growth of global factory automation market in the forthcoming years.
By product, the MES (Manufacturing Execution System) is projected to grow at the highest CAGR during the forecast period due to increased focus on reduction in operational costs, better utilization of production assets across the supply chain, and improvement in operation. Automated products based on sensor technology are also poised to grow at a significant rate owing to declining prices of sensors worldwide.
Geographically, North America holds the largest share of global factory automation market owing to a booming automotive industry which heavily relies on robotic systems and automation equipment to perform multiple tasks rapidly. Europe will also witness a significant growth due to increasing labor costs along with the presence of key factory automation market players, such as Schneider Electric and ABB, in the region. However, APAC region is anticipated to witness the fastest market growth during the forecast period.
This growth is attributed to growing industrial sectors in China, Japan, India, and South Korea. Furthermore, offshore assembling for major MNCs by contract manufacturing companies in the emerging economies will boost the regional growth in the coming years. Restraints such as high initial investment and operational costs coupled with a lack of skilled personnel will hinder the growth of global factory automation market during the forecast period.
Key industry players profiled as part of this section are Bosch, Schneider Electric, Honeywell International, Siemens AG, and General Electric Co among others.
Key Topics Covered:
1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Dynamics
5. Factory Automation Market Forecast by Type (US$ billion)
6. Factory Automation Market Forecast by Industry Verticals (US$ billion)
7. Factory Automation Market Forecast by Geography (US$ billion)
8. Competitive Intelligence
9. Company Profiles
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Global $231.11 Billion Factory Automation Market 2017- Forecasts ... - Yahoo Finance
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The robots are coming: How will automation affect London’s economy? – CityMetric
Posted: at 10:12 pm
Utopia, a book by English statesman, lawyer and clergyman Thomas More (1487-1535), turned 500 years old last year. A fictional rendering of social philosophy, the book describes an exemplary society on an imaginary island in an unknown place faraway across the seas. Coined by More from the Greek ou-topos, meaning no place, or nowhere, the word utopia has become adopted in the English language to mean a place where everything is ideal or perfect.
In celebrating Utopias 500th birthday, the Ecotopia 2121 project, of which I am the coordinator, is harnessing Thomas Mores spirit to predict the futures of 100 real cities around the world if they somehow managed to become super eco-friendly.
Of course, modern utopias need to be eco-friendly to overcome the global environmental crisis. Given that cities may be home to 80 per cent of humanity by the end of the century, they can only be sustainable if environmentalism is one of their core features.
The cities of Ecotopia 2121 are presented in the form of scenario art, which involves a review of both global and local environmental challenges as well as their unique histories and cultures. This allows for a diversity of future scenarios rather than one common vision of the future city.
What you will see below are a series of artworks, but this is not an art project. We use art as a means of analysis and communication.
With that in mind, here are six ecotopian cities of my own creation that emerged from the project, one from each inhabited continent.
Accra, the capital of Ghana, is exposed to disastrous floods every year. This has been made worse by climate change, as well as unregulated construction and dumping in and around its waterways.
In our imagined future, locals seek to procure housing above the floodline, by building low-cost tree cabins in the nearby forest.
Accra 2121. Image: Alan Marshall/author provided.
Ghana has one of the highest deforestation rates in the world, but by 2121, the forest has become a home for some of its citizens.
Accras new residents would protect the forest ecosystem from those who would destroy it, such as the logging, mining and oil companies.
In the summer of 2121, during an economic downturn, 100,000 pensioners take to the streets of London, the British capital, to protest cuts in pensions and education, shutting down the entire city.
They bring along their grandchildren to give them something interesting to do as they mind them. By summers end, the protesters despair at the governments poor response, so they take matters into their own hands, staging a permanent occupation.
London 2121. Image: Alan Marshall/author provided.
The pensioners convert some 20km of London into a large eco-village, transforming unoccupied offices into homes, sowing garden lots on street corners, and setting up eco-businesses to trade products and services.
In the process, all the children get free education from their experienced elders in these various green arts and crafts.
The southern Californian city of Los Angeles once had a great network of tramways, but this was systematically bought up and then closed down by a group of conspiring auto-manufacturing companies.
Los Angeles 2121. Image: Alan Marshall/author provided.
As the worlds oil is depleted by the end of this century, cars will become useless and trams could make a comeback in Los Angeles. The unused freeways could then be redeveloped into vegetated greenways. Such greenways are suited for pedestrians and cyclists, but they could also act as ecological corridors, connecting populations of wild plants and animals around the city that would otherwise be isolated.
Retired cars could then serve as part of the fabric of high-density buildings, creating an architectural style whereby people live and work in smaller structures and within tighter-knit communities. This would mean cities such as Los Angeles would not need to sprawl further into the countryside and wild lands.
Known in English as the Chatham Islands, Rkohu is an archipelago in the Pacific Ocean, 680km southeast of New Zealand. Its the ancestral home of the pacifist Moriori people, who came to wear the feathers of the native albatross in their hair to symbolise peace during the 500 years they lived on the archipelago.
In the 19th century, British sealers and Maori warriors from New Zealand discovered the islands. The sealers decimated the colonies of the animals and introduced devastating diseases to which the Moriori had no immunity. Then the Maori staged a violent takeover of the islands, slaughtering or enslaving the remaining Moriori.
Rkohu 2121. Image: Alan Marshall/author provided.
The Moriori refused to give up their pacifist ideals to fight against the invaders. While this history suggests pacifism is only going to get you killed or enslaved, the Moriori who survive today believe otherwise. They maintain that their pacifism meant that they lived in a peaceful society for five centuries.
By 2121, their small capital city on the lagoon is home to a peace school that expounds the virtues of pacifism to the rest of the world.
The Guair Falls along the border of Paraguay and Brazil were once a natural wonder. The cacophonous roar of their seven columns could be heard many kilometres away and, for many years, the falls were a major attraction. They were also the economic lifeblood of the nearby Paraguayan city of Salto del Guair, which thrived on tourism.
In 1982, however, the Brazilian military government blew away the rocks over which the water fell, to create a reservoir for a dam. Many Paraguayans mourned the passing of their much-loved falls.
Salto del Guair 2121. Image: Alan Marshall/author provided.
By 2121, though, both the falls and the city have re-emerged in splendid style. The dam has collapsed through neglect and local people have regained control of their land. They set about rehabilitating the falls as best they can, turning their home into a scenic eco-city that attracts tourists once again.
After a nuclear meltdown just out of town, a vast radioactive cloud sweeps over future Tokyo. Everyone must be evacuated. A few hardy nuclear families tough it out in moonbase homes, which are impervious to radiation.
Everything these families eat and drink must be produced and recycled within these homes. When they step outside, they must don protective clothing or moonsuits.
Tokyo 2121. Image: Alan Marshall/author provided.
But because Tokyo is suddenly depopulated, its not nearly as noisy and stressful as before. If hell is other people, as French philosopher Jean-Paul Sartre suggested, then Tokyo 2121 is utopia.
Wildlife also rebounds, albeit in a mutated manner.
These six scenarios are but a small sample of the 100 that were produced within the Ecotopia 2121 project. Some readers will be delighted and others confused by the method of the project and its results.
Part of the point of utopianism is to be provocative. If you like your future riddled with self-driving cars and the magic of nuclear energy, then maybe these scenarios are not for you. And youre likely to dismiss them as fantasy anyway.
But to study utopias and formulate alternative scenarios to how we now live on this planet is not an escape into fantasy. It is an active response to the many technological fantasies cast about with extravagance and excess into our lives right now.
These fantasies bind us to an unsustainable and unlivable future. If Ecotopia 2121 is but a collection of fantasies, at least they would do less harm to the planet we live on.
Alan Marshall is a lecturer in environmental social sciences at Mahidol University.
This article was originally published on The Conversation. Read the original article.
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The robots are coming: How will automation affect London's economy? - CityMetric
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Think your job is safe from automation? Think again! – New Jersey 101.5 FM Radio
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As more and more businesses find ways to eliminate employees, Wendys being the latest, its predicted by Yuval Noah Harari in his new book Homo Deus; A Brief History of Tomorrow that in the coming years by 2020 artificial intelligence will make it possible to eliminate much more than service and manufacturing jobs. How about doctors, teachers, soldiers, and truckers to name a few? Harrari tells the New York Posts Reed Tucker I think we should be worried and worried now
According to a report issued in 2015 by McKinsey Global Institute, a business think tank, 95 percent of jobs should be safe until 2020, then technology will change the landscape rapidly.
Self driving cars will wipe out the trucking industry. An Uber truck has already made its first driverless delivery taking 50,000 cans of beer 120 miles from Fort Collins to Colorado Springs. Amazon has already opened stores where sales people and cashiers are not needed. In the military, soldiers can be replaced by robots and drones that will always get it right and cannot be tortured.
What about the higher paying jobs like teachers and doctors? A recent experiment found that a computer algorithm correctly diagnosed 90 percent of the lung cancer cases presented to it. This could make the general practitioner obsolete as well as schools. Teachers could be replaced by AIs which can be tailored for the specific needs of the student and placed in a smart phone.
So whats a worker to do? That will be the big question facing the future leaders as not everyone will be able to get a job in these new fields, yet we all will need to be supported.
Harrari talks about people dealing with not being needed and what they will do with their time. Will they immerse themselves in video games? drugs? What will drugs be like in the coming years? Will less harmful ones be developed and legalized?
The only way I can see for us to stay ahead of this rapidly advancing curve is to learn to do as many things as you possibly can and be ready to change and adapt to new things at a moments notice. Is your job robot proof? Is there something else that you can do that isnt? You should think about it, just in case.
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Think your job is safe from automation? Think again! - New Jersey 101.5 FM Radio
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