Daily Archives: March 6, 2017

Amazon’s Elements brand adds vitamins, supplements – Retail Dive

Posted: March 6, 2017 at 3:11 pm

Dive Brief: Dive Insight:

Amazon has long had private label goods, including Pinzon linens, Elements baby wipes, and its AmazonBasics line of tech accessories, and it recently launched several private-label apparel and accessories brands. Amazons new in-house brands include a line of food basics like Happy Belly nuts, trail mix, tea and cooking oil, Wickedly Prime snack foods and now supplements.

The supplements effort comes just as the giant in the space, GNC, is going through a major rebrand in an effort to fight off struggles due to confusing pricing and merchandising. Amazons emphasis on premium quality and transparency in supplements is also an indication that it recognizes the controversy over the ingredients found in many supplements. Supplements in general are under scrutiny from public health officials and state attorneys general, over safety and effectiveness; retailers including Walmart, Walgreens, Target, and GNC have been warned to ensure their safety or remove products found to contain toxic or allergenic ingredients.

Furthermore, keeping some lines of products available just to Amazon Prime members helps make the $99 annual Prime membership fee worthwhile, and the exclusivity of those efforts will help Amazon as rival Wal-Mart steps up its everyday low price promise. Some observers have noted could launch a price war among retailers that sell consumer goods.

Rivals should be worried any time Amazon enters a consumer space: Amazon's private label initiatives are experiencing runaway growth across a range of key product categories, even emerging as the online leader in some categories, according to consumer spending research from 1010data Market Insights unveiled last year.

Amazon Elements in particular is cleaning up market share, increasing 266% year over year according to 1010data. Based on total dollars sold among the top 10 brands, Amazon now controls 16% of the baby wipes market, just behind Huggies(33%) and Pampers (26%).Amazon is dominating when the product categories include commodities, where price stands out as a differentiator, as well as in categories where differentiation is found in the quality and features of a product, e.g. speakers.

No matter the market, the challenge for brands in an increasing number of categories is that Amazon is the top online channel, 1010data senior vice president of marketing Jed Alpert said in a statement emailed to Retail Dive. [T]he bottom line for brands is they can no longer view Amazon as solely a channel and need to acknowledge Amazon as a competitor.

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March is the month: Minnesota FoodShare Campaign makes food shelf donations go further – Southernminn.com

Posted: at 3:11 pm

There's no better time than the present to donate to the food shelf, because in the month of March, those donations stretch further.

The All Seasons Food Shelf in Kenyon participates in the Minnesota FoodShare program. Donations made in the month of March are used as a guideline when MFS plans its distribution of funds to around 300 food shelves across the state for the coming year.

That's good news for small towns because it supplements the locally donated resources. All Seasons Food Shelf Administrator Beverly Jacobsen said it receives the majority of funding from contributions within and some outside of its service area. She supplements that with grants, some of which, like March FoodShare, match according to the outcomes of a major fundraising campaign.

The food shelf also gets a percentage of sales from the Kenyon Thrift Store to cover overhead expenses such as utilities and salaries.

The ASFS will receive a portion of Minnesota FoodShare food fund dollars based on the pounds of food collected and dollars raised right here in the community. It's not a direct dollar-to-dollar correlation, but it gives the food shelf flexibility when it comes to purchasing and stocking harder-to-get items.

The Minnesota FoodShare March Campaign is an annual program of the Greater Minneapolis Council of Churches. It is the largest grass-roots fund and food drive for local food shelves in the state.

Statewide, the March Campaign raised $7.9 million and 5.2 million pounds of food in 2016, the most successful campaign in its 34-year history, according to mnfoodshare.org.

The need is there. By 2015 statistics, 11 percent of Minnesotans and nearly 15 percent of children in the state lived below the poverty line.

All of it, 100 percent, goes toward hunger relief. In fact, every dollar and every pound of food donated to the ASFS stays with and is used by ASFS to serve people locally in the Kenyon, Wanamingo, Nerstrand, Dennison and West Concord area.

The Kenyon service hours are staggered throughout the week on Monday, Thursday and Saturday to provide different access times and therefore reach more people in need. If a family qualifies for other assistance programs, such as the school's free and reduced meal program, they likely qualify for food shelf assistance, said Jacobsen.

In addition to efforts carried out during the rest of the year, local businesses, organizations and churches have plans to do their part this month. The Kenyon Lions donate the proceeds from their soup supper fundraiser to the food shelf. Many churches collect items during Lenten services and earmark those offering donations for the ASFS. The World Day of Prayer service at Dale Church dedicated one-fourth of its offering to the food shelf's food backpack program and collected non-food items (paper products and toiletries) for the food shelf.

The Foldcraft company in Kenyon is in its fourth year of sponsoring a food drive in March in conjunction with the Minnesota FoodShare, according to Julie McGrath, manager of marketing.

Donations may be sent to: All Seasons Community Services, 530 Second St., Kenyon, Minnesota. 55946.

Reach Publisher and Editor Terri Lenz at 333-3148, or follow her on Twitter.com @KenyonLeader

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The Zeitgeist Movement | New York City Chapter – Home

Posted: at 3:10 pm

OURMISSION

The Zeitgeist Movement is an internationalsustainability advocacy organization focused on educating the public about the many socioeconomic problems inherent to the global market economy, and proposes the adoption of an entirely new, sustainable model known as a Natural-Law Resource-Based Economy.

TZM has no allegiance to any country or political party. The movement recognizes the Earth as an interconnected system,and our species asone human familywhich must learn to share resources & ideas if we expect to survive in the long run.

Sustainability requires a mass value shiftfrom our traditional & cultural way of thinking to a more science-based "train-of-thought". Therefore, TZM advocates the application of the Scientific Method for social concern, problem solving & governance. Decisions of the future will not be "made" by popular opinion. Rather, they will bearrived at through the careful study of data and the latest science & technology.

There are many things one can do to support this worldwide grassroots movement. TZM Chapters hold regularly scheduled meetings and engage the general public through educational projects, annual events, media expressions, non-violent activism, and charity work.

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Donald and the Dominatrix: How the White House Inspired a BDSM Movement – Salon

Posted: at 3:10 pm

Soon after Donald Trump joined the presidential race, a professional dominatrix named Tara Indiana announced her plans to follow suit. If a carnival barker like Donald Trump can run for president, why not a dominatrix? she said during an interview with GQ. Her slogan? Whipping America back into shape, one middle aged white man at a time.

Her platform included decriminalizing all consensual sex acts between adults, funding scientific research to show that S&M is a sexual orientation and adding kink into laws dealing with discrimination. She also favored the idea of the prohibitioning of middle-aged white men from holding office without permission from their Mistress, and requiring men to carry purses so they can look after their own belongings.

The women in my field, we dont live as victims. When we want to make change, we make changes, says professional dominatrix and sex educator Sandra LaMorgese. When we want to influence the world around us, we take action.

Women are feeling a little powerless right now, she notes. And shes right. In the weeks following election, sex therapist Kimberly Resnick Anderson noticed a steady decline in sex drive among her female clients. They appeared irritable and easily annoyed. Often, it was the men in their lives that bore the brunt of these developments. Anderson dubbed the phenomenon The Donald Trump Bedroom Backlash. The misogyny displayed by Trump throughout his entire presidential bid. . . has undermined the hard-fought progress to de-objectify women, she wrote in a think piece on the subject. This general malaise can easily zap libido and ruin your sex drive.

But there are those in the sex-o-sphere who havent abandoned their prowess. Instead, theyre using it to get even.

In an interview with Vice, Indiana explained, Ive noticed being in the scene for over 25 years, that fetishes and kinks come in trends, just like fashion, music, et cetera. And these trends tend to be reactions to the social and political zeitgeist.

When I got into the business in 1989 your garden variety slave was into foot worship, and cross dressing. I see this as a reaction to changing gender roles and a need to work through those issues. Then when AIDS started to affect the straight community, things like heavy medical, blood sports, and scat became popular. People were tired of safe sex they wanted to do things that were dangerous and risky.

In the world of sex, theres only one equal and opposite reaction to an apparent uptick in female devaluation: complete female domination.

Any time that we express empowerment during sex, that will trickle into other areas of our life, says LaMorgese. Its the transmutation of energy. Everything you do influences everything else. If you can be more aggressive, and dominant and powerful, sexually, it gives you a sort of moxie. It gives you some swagger.

And its not just women pushing the trend. After the election results came in, submissive guys started posting ads on Craigslist in search of women looking to relieve some stress. One guy from New York wrote, This is not a solution, but maybe a small, fun, cathartic escape. Take out your anger by putting me over your knee and giving me a hard spanking!

In the week that Trump was elected, I saw such a shift in people reaching out to me for sessions, LaMorgese revealed. Her clients, overwhelmingly male and financially successful, fall on either end of the political spectrum. Still, the requests were more or less the same. These clients were not looking for passive sessions, they were looking corporal punishment. They were looking for very intense sessions.

Its like they were in shock, she says. When youre doing BDSM, you have to be present. You really have to be aware of whats happening. Maybe thats why the clients are asking for more intensity. Its almost like it can get them out of shock.

Donald Trump is not sexy. But sex tends to follow the trends, and for the moment, Trump is it. His unlikely climb to power has given us great porn parodies like Donald Tramp and Make America Gape Again. Its also inspired some terrific pieces of erotic literature, like Humpin Trump and of course, President Trumps Gay Hairpiece and the Revenge of the Were-Water Buffalo. These days, those who chose to take their creativity into the bedroom might just find themselves somewhere between a whip and a hard place.

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It’s Not McCarthyism, Stupid – New Matilda

Posted: at 3:10 pm

Donald Trumps likening of false claims his office was bugged by the White House to McCarthyism is not just ridiculous, its laced with deep irony, writes Claire Connelly.

In Aaron Sorkins West Wing, fictional President Bartlet is in an argument with his speech writer and communications director Toby Ziegler over his writing a speech. Zeigler is condemning Hollywood for its gratuitous use of sex & violence in entertainment. Bartlett says, Do I look like Joe McCarthy to you?, to which Ziegler replies Nobody ever looks like Joe McCarthy, Mr President. Thats how they get in the door in the first place.

[Thank you to awesome word nerd @HowPeculeah for making me this gif special for the story]. Well, on Saturday morning at around 3am, the world got a reminder of just how that may occur when the very real President Donald Trump sank to a new low, claiming that President Obama had tapped the phones at Trump Towers during last years election campaign. In the explosive tweet, he captioned the event without the slightest hint of irony McCarthyism alluding to the Cold War anti-Communist sentiment.

And he should know. Trump was trained by McCarthys right hand man, Roy Cohn, who is perhaps the strongest link between these two eras. He may have died in 1986, but Cohns legacy lives on in the bloated orange buffoon that occupies the oval office (Ill get to this momentarily).

Lets put to one side momentarily that Trump confused McCarthyism with Watergate: only a Federal Judge can authorise a tap on the grounds the subject was an agent of a foreign power (there are a few exceptions to this, I wont get into here. You can read about it here, here and here).

For those not born before the mid-70s and who were not alive to remember a time when people were actually against and afraid of government blacklists, surveillance, censorship and, you know, Communism (shoutout to Pauline Hanson)

allow me to refresh your memory:

McCarthyism is what spurred the (second) reds beneath the bed scare of the 1940s and 50s, during which time employees of the White House, the public service, private sector and even the military were subject to mass firings and investigations for communist sympathies under a host of government panels set up by Senator Joseph McCarthy. And all under the approving eye of President Harry Truman.

The press was subject to intense scrutiny, and in more than one case news outlets were forced to fire journalists, reporters, radio hosts even comedians on the demand of the government.

President Truman required all public servants be screened for loyalty or sympathy for communism, fascism or other isms deemed a threat to the continued dominance of the American dream.

Hundreds if not thousands of people lost their jobs, economics textbooks were suppressed, economics teachers intimidated, and the direction of the whole discipline changed (one could argue the same thing is happening across university campuses right now, though I dont think its fair to put that development at Trumps feet. Thats a topic for another essay).

While we sit in the eye of the storm, on the brink of a rapidly changing economic system, its hard not to recognise the similarities.

Much like the ongoing war in the Middle East, the gaping power struggle that beset the globe following the devastation of WWII created the perfect power-struggle between the Soviet Union, America, China, North and South Korea, Greece, Turkey and of course all of their relevant allies, (Gday).

In 1949, the White House was drawn into a national security and PR disaster when Attorney General, Alger Hiss was convicted of espionage and perjury by the House of Un-American Activities Committee (shout out to Jeff Sessions).

In 1950, the Korean War pitted America, backed by the United Nations and South Korea, against North Korea and China. Russia upped its espionage activities.

Emil Julius Klaus Fuchs, a German theoretical physicist and Soviet spy involved in the creation of the worlds first nuclear weapon, was convicted of leaking information about the US, UK and Canadian Manhattan Project to Russia. And the infamous Julius and Ethel Rosenberg were executed for stealing atomic bomb secrets and selling them to the Soviets, after a widely publicised trial which made the nuclear threat ever more real for the general public.

This backdrop, and the economic devastation caused by the war, created the perfect set of social and international and intercultural tensions for the Red Scare.

Reform became a term to be feared as civil rights, industrial relations, child labor laws, and womens suffrage were quickly rhetorically associated with the secret Communist plot to overthrow America. Anyone considered to be remotely progressive or vaguely Eastern European or Jewish looking was quickly dubbed an un-American traitor, to be feared, scorned and to always be the subject of scrutiny and suspicion.

Enter Joseph McCarthy, the United States Senator from Wisconsin. On February 9th, 1950 he gave a speech to the Republican Womens Club of Wheeling in West Virginia in which he claimed to be in possession of a list of known Communists working for the State Department. The speech pretty much made him the informal leader of the movement which would soon come to bear his name.

The result was the rapid establishment of government sanctioned committees, panels, departments, loyalty review boards and portfolios across all levels of government, not to mention the proliferation of private agencies to do the dirty work government wasnt legally allowed to do itself to protect America from those pesky Reds out to convert America to their way of life.

Companies were required to conduct investigations for Communists employed amongst their workforce.

Of course, in progressive Hollywood, many executives, writers, directors, actors and producers accused of having Communist sympathies were blacklisted from working in the industry. Careers were ruined. Many never worked again.

Interestingly, the provision of public health services was one of the tenets of McCarthyism, where things like vaccination, mental health care services and fluoride were considered to be part of some Communist plot to poison or brainwash Americans. Under the instruction of J Edgar Hoover, the FBI distributed propaganda flyers under the guise of various experts or research claiming as much. Much of the language had a distinctly anti-Semitic tone and was often cased in moralistic terms.

Back to Roy Cohn, described by the New York Times as McCarthys red-baiting consigliere, the attorney was instrumental in sending Julius and Ethel Rosenberg to the electric chair, helped elect Richard Nixon, Ronald Reagan and also mentored Trump for 13 years. His client included FBI director J Edgar Hoover and mafia boss Fat Tony Salerno.

Cohn helped deliver some of Trumps signature construction deals, was involved in his suit against the NFL for conspiring against him, and countersued the federal government for more than $100 million for defaming the Trump name.

He was central in Trumps long-running discriminatory rental feud where Trump and his father were accused of refusing to rent to black tenants.

Cohn would eventually, in 1964, after many failed attempts, be charged with bribery, conspiracy, and fraud by the US government, including coercing a dying millionaire client to amend his will from his hospital death bed making Cohn executor of his estate.

Cohn was subsequently disbarred for unethical, unprofessional and particularly reprehensible conduct. Trump claims they only got him because he was so sick (Rohn had been suffering from AIDS).

Unsurprisingly, and much like the current zeitgeist, Cohn and McCarthys policy agenda had majority public support. Both McCarthy and Trump are examples of lunatics of who overreach. One quickly became a public joke and died shortly after. Weve yet to see the outcome of the Trump era, and though there may be public consensus that he may be one sugar granule short of a fruit-loop, there also seems to be consensus across the political divide that Trump is what the system needs, whatever the cost.

Im not denying the economic system is broken. And Im not saying it doesnt need a massive overhaul. But Im not prepared for millions of people to suffer for that to happen. Weve seen what occurs when we allow that kind of thinking to permeate public policy.

The country I was raised in, the education system I was taught in, it told me, it told all of us, why it wasnt worth it. Today, as rising white supremacy, and socially and domestically acceptable casual racism rears its ugly head, Im not sure so many people would agree.

Just yesterday Pauline Hanson endorsed Vladimir Putin. For McCarthy it would take a comedian and a stand-off between the President and the US military to bring him down. What is it going to take to get rid of Trump? And what fresh hell follows forth?

McCarthyism was brought to an abrupt halt during the spring of 1954 after he unsuccessfully picked a fight with the US Army, subjecting it to a three-month long nationally televised spectacle in which members of the military were interrogated for alleged communist sympathies.

The buck stopped with Joseph Nye Welch, chief counsel for the US Army, who, during the hearings, infamously coined the six words which would end McCarthys career: Have you no sense of decency.

On national television Welch berated the Senator: Until this moment, I think I never really gauged your cruelty or your recklessness, he said. When McCarthy tried to intervene Welch interrupted, Let us not assassinate this lad further, senator. You have done enough. Have you no sense of decency?

The trial was seen as a significant turning point in the publics attitude towards McCarthyism.

The US government suddenly turned on McCarthy. And the same party which gave rise to Trump tossed him under the bus at its earliest convenience.

On December 2nd, 1964, McCarthy was censured by the Senate, ostracised by both parties and eviscerated in the press. He would die three years later at the age of 48.

Meanwhile, in 1957 NBC radio talkback host and comedian John Henry Faulk sued AWARE, the agency which investigated him for his alleged Communist sympathies and won. Ultimately it was a financial, not moral imperative that did it, though arguably the press coverage the trial brought at the time might support an argument to the contrary. Knowing they could now be held legally and financially liable for the professional and financial losses caused by their firings, companies began to knock it off.

McCarthyism would soon after faded into history, burned into the public consciousness as the time where, for a brief moment, America lost its damn mind. Were at that point again. And its not clear what it will take for this terrifying new chapter to come to a close.

Historian and Senior Lecturer at Adelaide University, Dr Tom Buchanan says that though they may have been mentored and guided by the same man, it would be a long bow to draw between Trump and McCarthy, but certainly they both were instrumental in leading moral panics to serve a greater agenda.

Trump has the country whipped into a panic about womens modern roles, gay rights, minority criminals, immigrants, job stealers, and Islam, he said. The 1950s had discrimination against all these too but they were folded into the larger Communist Panic, (here mostly with homosexuals, though single people unmoored from family life were at risk too as being susceptible to spy seduction).

There was of course concern about women and minorities who strayed from their proper roles, but nothing like today where women and minorities are being depicted by many in government and the peanut gallery as having taken control via weird liberal programmes like affirmative action. There were panics in both times, but there were differences too.

Dr Buchanan told New Matilda that McCarthyism was a way to target various groups under the accusation that they were not fully American.

Its a moral panic, he said. In the same way the Islamaphobia we are seeing today is very similar.

Most distinctly, he said, it is the distinct consensus of opinion between Democrats and Republicans against Islam in todays zeitgeist that resembles the very same moral panic of the 1940s, simply replacing the label Communist with Muslim.

Let it be clear, McCarthy was not the reason for Trump, anymore than Trump is the reason for the state of moral panic and the escalating social tensions occurring the world over hes the symptom of the holy war being waged between left and right, black and white, men and women and the LGBTQI communities, workers against employers, voters against the government.

He is the symptom of a system which appoints deranged lunatics to whip the public into a moral panic to distract them from the financialisation, deregulation and privatisation of an economic model designed to deliberately and systematically manipulate the market in favour of the few, and to the detriment of the majority.

Dr Buchanan says the irony is that Trumps whole movement is predicated on a return to the 1950s, which he now uses as an example of his persecution. Even though the 1950s was actually a time of great fear and persecution of many to the social and economic advantage of the few.

He imagines a return to the racial/gender/middle class privileges of that time for his supporters, Dr Buchanan says. The idea of victimhood (however twisted the logic) resonates very strongly with them because of the changes of the last 40 years.

Trumps McCarthy style persecution only highlights the imagined promise land a return to power in which the hierarchies of old can be resurrected.

And they can be the hunters again.

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Nehalem Bay Estuary Cleanup – North Coast Citizen

Posted: at 3:09 pm

The Nehalem Bay Estuary Cleanup event.

Pull up the boots, don the rain gear and prepare to take out the trash out of the estuary that is.

The 10th Biennial Nehalem Estuary Cleanup is fast approaching, so everyone is invited to help the cause on March 11, for the opportunity to spend a day making a lasting difference in the bay. According to officials, a debris-free estuary is important for salmon, wildlife, and the health of our communities.

Orientation begins at 7:30 a.m. at the Wheeler Masonic Hall at Handy Creek Bakery, 63 North Highway 101, in downtown Wheeler. Parking is available on the south side of the building. Following the introduction, groups of volunteers will spread out around the bay to walk the high tide line collecting debris. Trucks and boats will collect the materials, returning it to Wheelers Waterfront Park for sorting, recycling and disposal.

Opportunities range from collecting debris, sorting materials, helping with set-up and take down, and food service. Nehalem Bay State Park will have special activities for children that will help them understand why coastal cleanups are so important.

Science educator Peter Walczak will lead a youth crew cleaning up debris along the state park jetty. Youth and family volunteers can join the 7:30 a.m. orientation in Wheeler, or go directly to the boat ramp in Nehalem Bay State Park starting at 8:30 a.m., where there will be an orientation and ongoing educational activities.

Bring drinking water and a snack or sack lunch. This is a rain or shine event. Wear waterproof boots, work gloves, and layers as needed.

After the cleanup, starting at 5 p.m., volunteers are invited to the White Clover Grange at 36585 Highway 53, Nehalem, OR 97131 for live music, a chili and cornbread feast, root beer floats, and socializing. A dry change of clothes for the party is encouraged.

New this year is the opportunity to register online in advance of the event. Volunteers can sign-up by going to http://www.eventbrite.com and searching for 10th Biennial Nehalem Estuary Cleanup or by visiting http://www.nehalemtrust.org/events. This will allow for a smooth orientation in the morning and a quick start to the cleanup.

Back again by popular demand is the Nehalem Estuary Cleanup Photo Contest.

Volunteers and attendees are invited to submit photos from the day of the event to photocontest@nehalemtrust.org by March 15. The winning photographer will receive a gift certificate to a local business and be featured in print and online press about the event.

In 2015 alone, over 150 volunteers dedicated their time, skills, and energy to make the bay clean and healthy. The group pulled 2.37 tons of trash and 915 lbs. of recyclable and reusable material from the estuary. Recyclable materials were comprised of 110 lbs. of reusable items, 302 lbs. of metal, 240 lbs. of glass, 120 lbs. of plastic,and 34 lbs. of paper.

A few of the more interesting finds included one jar of grape jelly, one mattress, one port-a-potty door, 14 railroad spikes, 21 shoes (including one pair), 26 hazardous items, 65 balls, 105 flip flops, 350 shotgun shells and one genuine message in a bottle. What will be discovered this year?

Community partners Lower Nehalem Community Trust, Lower Nehalem Watershed Council, CARTM, Nehalem Bay State Park, North Coast Land Conservancy, and Tillamook Estuaries Partnership are pleased to announce this event is part of Explore Nature, a series of hikes, walks, paddles and outdoor adventures.

Hosted throughout Tillamook County by a consortium of Conservation organizations, these meaningful, nature-based experiences highlight the unique beauty of Tillamook County and the work being done to preserve and conserve the areas natural resources and natural resource-based economy.

This effort is partially funded by the Economic Development Council of Tillamook County and Visit Tillamook Coast.

We are grateful for the outpouring of support from so many businesses and individuals. Organizers would like to thank Handy Creek Bakery, Oregon Department of Fish and Wildlife, Monica Gianopulos, The Roost, Manzanita Fresh Foods, Mother Natures Natural Foods, Manzanita Market Grocery & Deli, Bread and Ocean, Manzanita News & Espresso, Kingfisher Farms, the City of Wheeler, the Wheeler Liquor Store, Bills Tavern, Mohler Co-op and many more yet to come.

For those unable to join the day of the event, organizers ask to consider making a donation by visiting nehalemtrust.org or by mail to Lower Nehalem Community Trust, PO Box 496, 532 Laneda Ave., Suite C, Manzanita, OR 97130. Include Estuary Cleanup in the message section or on the memo line.

For more information, contact Lower Nehalem Watershed Council Coordinator, Alix Lee at lnwc@nehalemtel.net

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Nehalem Bay Estuary Cleanup - North Coast Citizen

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IT Professionals Weigh in on Enterprise Automation – Network World

Posted: at 3:08 pm

Brocade networking solutions help the worlds leading organizations turn their networks into platforms for business innovation as they transition to todays era of digital business.

IT professionals are singing the praises of automation. Its a transformative technology practice that allows IT to improve agility and the availability of services while liberating IT staff from time-consuming routine tasks. These are essential factors as organizations transition to digital business.

But IT leaders also preach prudence. Automation in IT must be approached with a clear strategy. It must be fully understood, skillfully deployed, and diligently monitored, tested, and optimized.

We reached out to influential IT leaders to learn what factors and best practices organizations should consider in order to realize the maximum benefits of automation in the data center. Heres what they said.

Dan Conde (@dconde_esg), cloud and network infrastructure analyst at Enterprise Strategy Group, summarizes some of the use cases of automation and its potential to influence enterprise IT:

Interest in automation has arisen for many reasons. Fundamentally, it is to assist in areas where there are skills shortages or issues related to scale. However, developments like the DevOps style of infrastructure management also contribute to its interest. One way to help is to treat infrastructure as code to help configure and provision systems using DevOps-style tools and scripts. Another important way is to use automation as a way to automate the workflow. This helps integration between different teams - and [Enterprise Strategy Group] research shows integration between network operations and other IT domains to be one of the biggest challenges facing the organizations networking teams.

Of course, the use of automation will be unique to every organization which is exactly why each company must make sure it is fully prepared before leaping in. This is a common theme among those that advocate for a deliberate approach.

Automating tasks and orchestrating processes is something that every IT organization should focus on when the time is right. However, before they do, the best thing that IT organizations can do is to ensure that everyone involved gets thoroughly educated on tools/systems that will be used for automation/orchestration as well as the business applications AND users that are involved. You cant automate what you dont understand and you cant automate properly unless you understand automation scripting and tools.

- David Davis (@DavidMDavis), Partner at ActualTechMedia.com

Businesses considering automation should first take the time to understand their technology processes thoroughly. That discovery process will inform their automation practice.

- Ethan Banks (@ecbanks), co-founder at Packet Pushers

While the opportunities to automate data center operations are becoming greater every day, IT professionals have to continue to strengthen their own skills to successfully select, implement, and utilize the right automation tools to meet their specific IT and business management needs.

-Jeffrey Kaplan (@thinkstrategies), managing director at THINKstrategies, Inc.

IT leaders understand how essential automation will be, but they stress the importance of maintaining a perpetual strategy focused on maximizing the business value that automation can deliver.

Always start by understanding user requirements and how this impacts the organization. Remember, automation is designed to make both IT and business processes easier. And, a major part of this digital transformation were experiencing is because of the digital user. In designing automation for the data center, leverage the technology as a direct tool to help improve overall processes; and, like any tool, make sure to review your automation settings for optimal performance.

- Bill Kleyman (@QuadStack), chief technical officer at MTM Technologies

Critical to any automation initiative is a reporting system that monitors the system for out-of-scope effects. Automation is critical in virtualized environments to maximize the use of invested assets by avoiding variable HR costs as a factor of total assets invested.

-Jon Freeman (@Wi_FiMAN), vice president WorldWide sales and cloud design

The best thing you can do when implementing and using automated systems in your business is to test and optimize. A broken system will not delight your customers, and an optimized system will create an enjoyable experience for your customer and deliver better results for your business.

- Robyn Kyberd (@RobynKyberd), digital marketing consultant at Optimise and Grow Online

Indeed, automation promises to shake things up. Many organizations that embrace this technology will reap the benefits of increased efficiency and improvements to their products and servicesas well as the customer experience they deliver.

But as this transformation takes hold, IT leaders must prepare their teams for a future business environment that may look entirely different than the one they were hired into. Developing and integrating the technologies that will form that future is a big responsibility, and riding it out will require some outside-the-box ideas.

Or, as Sarah Austin (@sarahaustin), a data scientist and technologist, puts it:

Companies must sharpen their skills in creative thinking. Automation will replace mundane tasks, which will open more opportunity for creative strategies.

Automation is one of the pivotal tools that will help IT leaders envision and invent the future digital landscape - but only if they approach it with precision and practice it with diligence.

To learn more about automation, visit our blog page on Network World.com

To see how Brocade can help automate your organization, visit us here.

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Why automation is key for the future of cyber security – Computer Business Review

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Peter Woollacott: analysts come on board to solve problems, the surgeon comes on board to cut, not to push the patient from the ward into the theatre and wash them down.

Cyber security is all about speed finding and dealing with a threat or vulnerability as quickly as possible. The damage that can be wrought in minutes, let alone days and weeks, could prove devastating to any business, no matter the size or industry.

However this need for speed is not being seen in practice, with many reports putting data breach discovery taking upwards of 200 days. However, Peter Woollacott, Huntsman Security CEO, has a cure for the lag in cyber security automation.

At the moment, Woollacott argues, analysts are weighed down with basic tasks, drowning under the weight of less-important tasks all the while the more serious threats go unresolved and are left free to wreak havoc.

If they are manually trying to manage all of this information that they are being bombarded with and reach conclusions, while all of the information is coming in at machine speed, they are always under water, the Huntsman CEO told CBR.

Some may be quick to argue that the solution is the hiring of more skilled staff to handle the massive amounts of data being thrown at analytics, a fact which Woollacott disregards, simply because there arent any more analysts out there.

Automation, argues the CEO, will leave the analysts free to do the important work, the work where they will make the most positive impact for the business. Using the analogy that analysts come on board to solve problems, the surgeon comes on board to cut, not to push the patient from the ward into the theatre and wash them down, the CEO argued that it is imperative that automation is deployed to cut the shackles of the most skilled staff.

More data is coming with IoT, so technologies that can close that decision loop are really going to help. You are not going to replace analysts, but it is really going to free up time for them to actually do some analytical work, and have machines do some of the lesser things, while they focus on the crown jewels type problems.

Hitting his point home, Woollacott conjured up two images one at the turn of the century, of a man building a Morgan car by hand, with the other a present day Toyota factory in Japan. The Toyota factory, with automation on side, was able to match the lifetime output of cars achieved by the turn of the century car builder in mere minutes.

We are up to the point of industrialising cybersecurity and thats really what automation is going to do. It is going to automate processes that are currently done by hand.

Showing confidence in the abilities of automation, Woollacott said: By introducing a level of automation to a process you are delivering a known, measured repeatable process. Once you are satisfied the automation works, you are going to have a much higher quality outcome.

To manage a group of people who are all doing things differently makes it difficult to know exactly what you are doing at any one point the CEO told CBR. Automation, Woollacott countered, would not only save analysts vital time and enable their skills to be utilised elsewhere, but it would eliminate human error, further improving efficiency.

Woollacotts sentiments highlight a little talked about topic in the much talked about Fourth Industrial Revolution that of cyber security. As is seen in other industries, the Fourth Industrial Revolution looks to transform cyber security processes through automation and smart tech like machine learning. We are, as Woollacott argues, on the cusp of the industrialisation of cyber security.

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Why automation is key for the future of cyber security - Computer Business Review

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Brands must retain their empathy as automation accelerates – Marketing Week

Posted: at 3:08 pm

Ever feel as though the joy has been sucked from your job? The once fun, creative aspects of your marketing role the things you signed up for in the first place are now handed off to data specialists, algorithms and machines. Technology is on its inevitable march and you are starting to feel as obsolete as the old fax machine in the corner of the office

This scenario may seem overly pessimistic, but it is one that more and more marketers are confronting as automation seeps into every facet of their jobs. In the space of a few years programmatic marketing has gone from a niche, hi-tech concept to a commonly understood practice that companies are scrambling to deploy to achieve better, more efficient targeting. Machine learning is advancing all the time and artificial intelligence (AI) is reshaping the way marketers do everything from data capture to campaign messaging.

So does this age of digital automation signal the end of human-generated creativity? A sweep of opinions across the marketing community shows divergent views on the future of creativity, but broad acceptance that the way ideas are taken to market is changing post-haste.

READ MORE:The future of creativity in an automated world

Former HSBC head of marketing Philip Mehl was unequivocal when he argued that marketing is a data challenge now and that the pursuit of true creativity in marketing is all but dead. On the other hand, YouTubes Richard Waterworth pointed to the grey area between the twin pillars of creativity and automation and the need for marketers to continue viewing certain aspects of their role as more of an art than a science. Human imagination remains vital to retaining brand magic, he argued.

In a sense both marketers are right. Given the plethora of consumer-facing technologies and media channels that exist, it is clear that brands are now competing first and foremost on how quickly and efficiently they can reach the right customers. In that context it is easy to see how creativity could become a secondary issue.

READ MORE:Rise of the machinesAre robots after your job?

Yet brands also need to hit their targets with the right messaging, and it is here that human empathy remains vitally important, even if AI technology one day achieves human-like emotional sophistication. Marketing is a holistic business function, not a zero-sum game of data, targets and messages, and it will always require people to think creatively about a brands larger place in the world and the strategy required to connect with human beings.

Of course, marketing departments and the skill sets within them need to adapt to the age of automation. But business leaders also need to ensure that as their companies automate processes, they allow their employees the space to think for themselves and express themselves creatively. The brands that succeed in getting the balance right will be those that thrive in the future.

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Brands must retain their empathy as automation accelerates - Marketing Week

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The automation elephant in the room – Policy Options (registration)

Posted: at 3:08 pm

Todays information technologies big data, artificial intelligence, robotics, and embedded computing (the so-called Internet of things) are transforming every industry and raising widespread concerns about job losses and economic inequality. Analysts differ on whether the issue is about jobs, tasks or work activities; they disagree on the extent of automation; and theyre not sure how long it will take.

Even the conservative forecasts are bleak. McKinsey and Company estimates that existing technologies could eventually automate about half the activities that people get paid nearly $15 trillion to do globally. This amounts to 1.2 billion full-time equivalent jobs (FTEs), of which 61 million are located in the US. If we apply a 10 percent rule of thumb our population is about one-tenth that of the US this could mean 6 million Canadian FTEs are at risk: equivalent to one-third of our workforce.

Should we worry? Likely not, say optimists (including McKinsey). Demographic trends are about to produce a shortage of human labour. The productivity and GDP growth associated with automation will not arrive any time soon, the optimists argue. And the full effects of job displacement will take several decades to unfold. In the meantime, humans should learn to manage and complement smart machines and do the sorts of things that only people can do.

The pessimists, on the other hand, say it wont be that easy. Tomorrows jobs will be insufficient in number, inferior in quality and badly paid. We must address the impacts of net growth in unemployment, underemployment, precarious jobs, and economic inequality, they say.

But there is an elephant in the room that no one is talking about. The focus on labour substitution in Canada and everywhere else vastly underestimates the breadth and numbers of at-risk jobs.

Labour substitution relates to the replacement of humans (e.g., car insurance sales representatives) by machines (e.g., car insurance sales apps.). But innovations dont just automate jobs and tasks. They can also make them functionally irrelevant or economically unviable. Its not just about labour substitution: its also about labour obsolescence.

Take the transportation sector. Soon a handful of global firms, such as Uber, may be the dominant providers of automated mobility (transportation) services, provided on demand. Many Canadians will refrain from owning vehicles, which sit unused over 95 percent of the time. They will reap huge cost savings, including over $1,000 per year on car insurance. On-demand, automated mobility, if adopted widely, will yield enormous environmental, safety, health, accessibility, financial and other benefits.

But global automated mobility companies wont buy personal car insurance. Some will self-insure. Others will cut big deals with big insurance firms. Demand for car insurance will plummet. Car insurance jobs wont just decrease as a result of labour substitution. They will become obsolete.

Changes like this have happened throughout history. A disruptive technology innovation facilitates business model innovations that transform entire industries. This results in old jobs (or tasks) becoming irrelevant or economically unviable. The changes also generate demand for new occupations and skills. But the balance these days is typically negative.

Online advertising, viewed from a labour substitution perspective, is the automation of print media ad advertising jobs. This is true in a minor way. But, for the most part, online advertising made those advertising jobs obsolete. More important, online advertising contributed to the collapse of print publications, eliminating or reducing the market value of all sorts of jobs, in areas ranging from home delivery to investigative journalism. Canadas production of newsprint, printing and writing paper declined by half over the 2005-15, and jobs went with it. These losses occurred at dizzying speed, belying the view that the changes would take many decades.

Rather than look exclusively at labour substitution to understand the impact of technology on jobs, we must define and analyze changes that affect changing labour demand in the extended ecosystem (or the business web), inside and outside a core sector. The result of this analysis is often a combination of job creation, job destruction and job displacement.

Changes that will result in labour obsolescence include:

To measure the size of this problem, I identified automotive ecosystem jobs and subsectors using the 2011 Census. Based on this initial assessment, business models built around self-driving vehicles will pose big job risks for 1.1 million Canadians over the coming decades. Half a million of these, again according to the 2011 Census, are professional drivers who face the prospect of labour substitution. They include transport truck drivers; delivery, courier and mail workers; and taxi/limousine drivers. (On-demand drivers for Uber and the like were not counted in the 2011 census.) For the remaining majority (600,000 jobs police; and insurance, auto service/body shop, dealership/distribution/rental/leasing, manufacturing and gas station workers), the main challenge isnt labour substitution, its functional obsolescence.

The automotive ecosystem is but one of many ecosystems. Similar changes are occurring across the economy in agriculture, natural resources, retail/distribution, professional services and many other sectors. In every case, labour obsolescence will exacerbate the challenges of labour substitution.

Clearly, we must get more creative if we are to understand our labour market challenges (and opportunities). We must face up to the likelihood that a new economy one with fewer good jobs and lower pay is upon us. And we must act now to minimize and mitigate the impact on Canadians. We owe it to our kids.

This article is part of the The Changing Nature of Workspecial feature.

Photo:AP Photo/Eric Risberg/The Canadian Press

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The automation elephant in the room - Policy Options (registration)

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