Category Archives: Vaping

US brand JD Nova Group is the company that submitted the most applications, at 4.68m submissions.

US brand JD Nova Group is the company that submitted the most applications, at 4.68m submissions. ECigIntelligence revealed that the companys president Jack Blaisdells LinkedIn profile, lists four subsidiaries for the company, including Vapolocity, a vape shop located in El Paso, Texas.

The second company that topped the list is the Texas-based Matrix Minds, with a total of 336,272 submissions. Owner Char Owen said that she has helped approximately 180 small companies file PMTAs by creating standard files that just had to be filled by the different companies. For small manufacturers that had no information technology staff, this was an impossible task, said Owen who has a background as a computer engineer.

With 120,399 submissions, Oklahomas Perfect Vape, holds the third position, while the forth and fifth down the list are Big Time Vapes and Imperial Vapors, with 96,950 and 65,382 submissions respectively.

Meanwhile the industry is growing concerned about the number of rejected applications. The first batch of rejections came in early August 2021, when the FDA announced that it would not even review the 4.5 million applications from the same company, JD Nova, on grounds that they did not include an adequate Environmental Assessment.

At the end of the same month, the agency issued marketing denial orders, or MDOs, for applications related to flavoured vaping products (55,000 from one company and 800 from another), saying that these failed to provide product-specific scientific evidence to demonstrate enough of a benefit to adult smokers that would overcome the risk posed to youth.

A recent blog on Competitive Enterprise Institutes website highlighted that the amount of applications received by the agency was way over the 25 applications a year the FDA initially expected. Perhaps that explains why the FDA now seems intent on coming up with excuses to issue sweeping denials and whittle that number down to a size it can handle, reads the blog.

However, it added, these rejections came as a shock to say the least, as over the last six years, the FDA has approved new tobacco products from three companies, for which it was happy to accept more general evidence about the product categorys appeal to adults and youth, as well as their general risks to public health. These approvals included eight varieties of Swedish Match North Americas snus, the heated tobacco product, IQOS, made by Philip Morris, and combustible cigarettes with reduced nicotine made by 22nd Century Group.

FDA Issues Warnings to Vape Brands Lacking PMTA

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ECigIntelligence: The Vape Brands Submitting The Highest Numbers of PMTAs ECigIntelligence: The Vape Brands Submitting The Highest Numbers of PMTAs -...

The campaign, created by independent agency Mojo Supermarket, is part of the long-running anti-tobacco campaign Truth, and involved the creation of a brand identity, packaging and advertising to sell Depression Stick!, a new brand in the style of other products such as Juul, Vuse, blu, Logic and Njoy, the leading e-cigarette brands popular among young people.

The intention is to highlight how nicotine can contribute to mental health issues, and via a set of ads airing across the US, including on a Times Square billboard in New York, be the first e-cigarette company to honestly admit vaping nicotine can amplify feelings of depression and anxiety.

As well as the branding and ads, the campaign includes a series of documentary-style films where Craig, the fictional VP of marketing at Depression Stick!, tries to convince influencers, ad agencies and the manager of a gas station store to sell Depression Stick!

UK readers may be reminded of Chris Morris spoof drugs story Cake on Brass Eye, where figures from light entertainment including Noel Edmonds and Bernard Manning were shown in the hyperbolic news report. Here no influencers or ad creatives were fooled however, and instead they reject working on marketing the supposed new vape brand.

While the campaign and branding may be witty, the Truth Initiatives campaign contains a serious message and arrives with the release of a white paper from the organisation on the affects of nicotine use on mental health in young people.

Depression Stick! boldly highlights the marketing tactics Big Tobacco uses to lure young customers into life-long addiction and mess with their heads, said Robin Koval, CEO and president of Truth Initiative. The multi-platform campaign places the necessary spotlight on nicotines role in potentially heightening symptoms of depression and anxiety to give young people the facts they deserve to make informed decisions to live their best and healthiest lives.

Vaping has become so normalised in pop culture and many young people dont even see it as an issue, continues Mo Said, founder and CCO of Mojo Supermarket. With everything happening in the world young peoples number one concern is their mental health. We believe that if we could show the connection between vaping nicotine and anxiety and depression, theyd never look at a vape the same way again.

Credits:Creative Company: Mojo SupermarketProduction Company: division7Editorial: Mackcut

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Truth Initiative launches spoof vape brand to raise awareness of the dangers of vaping - Creative Review

The Laguna Beach City Council will revisit the conversation pertaining to a ban on the sale of tobacco and vaping products in the city when it meets on Tuesday.

Councilman George Weiss has brought an agenda bill that will lead to a discussion about the possibility of such a prohibition.

The council will be considering whether to have city staff bring an ordinance prohibiting the sale of those products in Laguna Beach and to provide an analysis of the potential impact.

Laguna Beach has looked at similar restrictions in the past. Smoking and vaping are already illegal in all public areas within the city limits, but the council looked at expanding those restrictions to include a stoppage in sales two years ago.

According to reporting by the Daily Pilot, the council was particularly concerned with the usage of flavored tobacco and vaping by school-aged children.

Weiss said that preventing the habit before it starts for Laguna Beachs next generation is also a primary concern for him, but he brought up several points, including fire safety and environmental impact.

I think the environmental side of this, now that weve removed plastics from the equation, for the most part, its time to move to something that is also an environmental issue, Weiss said.

Councilwoman Toni Iseman said she was glad that Weiss brought the subject back to council, and she expressed optimism that now might be a time for action.

Support on the council is one thing, and implementation is another, Iseman said in a phone interview on Saturday. I think its a time when we might be more willing to do something about it, to actually follow through.

Iseman appears to have had a change of heart since the council considered banning e-cigarettes in 2013.

I remember that night going over to the Lumberyard, and there was somebody sitting at the bar vaping, and I watched it, and we were clueless as to exactly what we were doing, Iseman added. This was before it was kind of evident of how bad it is.

Weiss agenda bill cites decreases in the likelihood that teens begin smoking or vaping and in the impact of secondhand smoke on the public as benefits of bringing a prohibition ordinance.

It also makes the claims that there would be less cigarette butts found in the community and contribute to efforts to lower fire risks.

The hybrid format remains in effect for council meetings in Laguna Beach. Members of the public who wish to address the council in person may enter council chambers to speak and then exit immediately.

The regular meeting, which begins at 5 p.m. on Tuesday, can also be viewed on Cox cable channel 852 or on Zoom at lagunabeachcity.zoom.us/j/91641723096.

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Laguna Beach to revisit banning sales of tobacco and vape products - Los Angeles Times

Theres a new vape product on the scene andits a real downer.

Depression Sticks are a new vape product that come just as research links vaping to amplified feelings of depression and anxiety. The introduction also follows lastweeks decision by the FDA to postpone ruling on vape products.

Depression Sticks arent realits a fake product invented by truth, the anti-tobacco initiativelaunched in 1998. The new initiative, via Mojo Supermarket, attempts to tell the truth about vaping while giving a salespitch.

National ads boast fruity flavors like Citrus Sadness and Dissapoint-mint and boast that the vapes Feel like anxiety, but TasteLike Cereal. The ads drive viewers to Depressionstick.com.

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One ad presents vaping as Smooth, satisfying, depressing,as upbeat music plays. The ad goes on to explain that Depression Sticks can amplify feelings of depression and anxiety.

The claim is based on research showing a link between vaping and depression. In particular, a 2019study in JAMA Network Open found that e-cigarette users had higher odds of reporting a history of clinical diagnosis of depression compared with participants who never used e-cigarettes.

Later research has also shown that the incidence of anxiety symptoms in late June 2020 was three times as high as those reported in the second quarter of 2019. Depression was four times ashigh.

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Truth's New Vape Product Is Smooth, Satisfying And Depressing 09/22/2021 - MediaPost Communications

Hulu and FX collab The New York Times Presentshas delivered some top-notch documentary content this year; from award-winning investigative installmentThe Killing of Breonna Taylor andheadline-making Framing Britney Spearsto eye-opening examinations likeThe Teenager Who Hacked TwitterandWho Gets to Be An Influencer?, the series has never shied away from diving deep into a variety of subjects.Move Fast & Vape Things, now streaming on Hulu, chronicles the rise and fall of e-cigarette maker Juul.

The Gist: What if there was a way to eradicate cigarettes? To stop losing loved ones to lung cancer caused by smoking? Youd want to be a part of that, right? Thats exactly what James Monsees and Adam Bowen dreamed about when they devised the idea for Juul (then Plume), a compact e-cigarette they hoped would help adult smokers quit combustible cigarettes. What began as a well-intentioned Stanford project soon became a buzzy Silicon Valley startup that reached farther than anyone could have anticipated. With its fruity flavors and sleek design, Juul appealed to not only adult smokers and millennials, but high schoolers and middle schoolers, too. And thats where the trouble begins.

With the help of former employees, FDA officials, journalists, and a young woman whose life was dramatically impacted by getting addicted when she was only a sophomore in high school, Move Fast & Vape Thingstells the story of how a company with good intentions became swallowed up by greed and arrogance. Some 3 million children in the United States use e-cigarettes, and that is largely in part due to the rate Juul spread throughout high school and middle school populations thats a 78% and 48% increase in just a year, respectively. Today, Juul has effectively stepped away from their original mission, one that included standing up to Big Tobacco (Marlboro parent company Altria now owns a large chunk of the company), and some 2,000 lawsuits have been filed against Juul for their role in the youth e-cigarette epidemic.Move Fast & Vape Thingsexamines just how quickly good intentions can be vaporized.

What Movies Will It Remind You Of?:Move Fast & Vape Thingswill likely remind you of other installments ofThe New York Times Presents, and it may also bring to mind the films of Alex Gibney (includingThe Inventor: Out for Blood in Silicon ValleyandThe Crime of the Century), as well as the Netflix series Dirty Money.

Performance Worth Watching: I was deeply moved by Jackie, the teenager who became addicted to vaping and now is suffering long-term health consequences as a result. Its gutting to watch her recount her story and how the Juul took over her life, consuming her during school hours and dominating her social life. Its impossible not to get misty towards the end of the doc when she says she used to feel bad that her parents had to know her, but now has formed an incredibly close relationship with them since quitting nicotine. Jackie and her mother really bring a lot of heart to Move Fast & Vape Things.

Memorable Dialogue: Ryan Woodring, a former marketing director from Juul, offers some of the best insight in the film. Watching him realize that what hes doing doesnt align with his ethics anymore is one of the standout moments in the doc: Am I dumb? Are we a dumb company? Or even worse, oh, shit, are we an evil company? If those are my options, I dont like either of them.

Sex and Skin: None.

Our Take:Clocking in at just around an hour long, its pretty breathtaking (no pun intended) just how muchMove Fast & Vape Thingsis able to pack in without things feeling rushed.The New York Times Presentshas been willing to ask all kinds of questions (even the uncomfortable ones) in its various installments thus far, andMove Fast & Vape Thingsis no exception; we get to see who benefited from Juuls rapid rise, who has profound regret about their role in it all, and whose lives have been dramatically impacted by the effects of these e-cigarettes.

By including stories equal parts political, emotional, and ethical,Move Fast & Vape Thingsdoes something uniquely interesting. We get a glimpse of the e-cigarette industry as a whole and the history of devices like these, were able to fully grasp the good intentions of two young men who wanted to see smoking change, and were able to see the more interpersonal picture of what childhood addiction can do to an individual (and to a family). Its great storytelling, one that will likely make you angry and aghast.

The filmmakers have assembled a great cast of talking heads, from the aforementioned Jackie Franklin and her family and former marketing director Ryan Woodring to New York Times journalists and former FDA commissioner Scott Gottlieb. All of these perspectives make for a well-rounded examination of a crisis still in full swing, one that feels unresolved by the end but is wholly compelling all the same. There couldnt be a better time for these kinds of accessible, investigative stories, andThe New York Times Presentscontinues to knock it out of the park with each unique installment.

Our Call:STREAM IT.The New York Times Presentsdelivers another winner withMove Fast & Vape Things, a fascinating examination of how good intentions can go up in smoke (or vapor).

Jade Budowski is a freelance writer with a knack for ruining punchlines, hogging the mic at karaoke, and thirst-tweeting. Follow her on Twitter: @jadebudowski.

StreamMove Fast & Vape Thingson Hulu

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Stream It Or Skip It: 'Move Fast & Vape Things' On Hulu, A Documentary About The Rapid Rise And Collapse of Juul - Decider

Substantial savings on your resistance coil budget

One of the easiest money-saving tips consists of making your own resistance coils. Indeed, the resistance coils that generally go with clearomizers can easily cost between 1$ and 4$ per unit. Given that you need to change your resistance coils regularly when they are clogged up, so as not to affect the taste of your e-cigarette e-liquids, and also to limit the unnecessary production of potentially toxic substances, your vaping budget can soon increase every week. Here is how to make you own resistance coils.

First of all, you need a rebuildable atomizer. Indeed, this type of atomizer allows you to change the resistance coil as you see fit. However, there is a learning curve with this type of gear. Its not complicated by any means, but, using trial and error, you should manage it over time. The principle is based on two parameters: the resistance wire and the wick.

Without going into detail, the most commonly used resistance wire would be Kanthal. Other types of metal can be used, particularly for temperature control. However, we will get back to that in a future article.

To make your resistance coil, you will need some cutting pliers and a shaft of about 2 mm (such as a screwdriver for example, or coilers, which are shafts designed specifically for vaping). By winding the resistance wire around the shaft, you will create a coil consisting of around 3 to 6 windings according to the desired ohm value and the thickness of your wire. The steps are as follows:

For the wick, cotton is mainly used. Take care not to use the cotton that you usually find in makeup removal products. It is preferable to source this cotton in specialist e-cigarette stores. The more absorbent the cotton, the better the vaping experience will be. Once again, you will need to change your resistance coil or your cotton wick quite regularly to obtain consistent vaping quality. You will note that some e-liquids clog resistance coils up more than others. Its up to you to adjust the flavour concentration if you make your own liquids (DIY), or to select products that meet your quality requirements. As a general rule, the sweeter the liquid, the more it will tend to clog up the resistance coil.

You can decide to make your own resistance coils for more than just budget reasons. The enjoyment you get out of making your set-ups allows you to tailor your vaping experience to your exact needs and produce unique sensations.

The choice is yours!

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The perfect way to wick your resistance coil - Vaping Post

All forms of smoking and vaping will be banned across Metro Vancouvers public transit system starting next month.

TransLinks board of directors is expected to approve this week a new 12th Rule in the public transit authoritys list of rules and regulations on passenger conduct. This amendment to the transit charter banning smoking and vaping, and providing Transit Police with new enforcement powers would go into effect on October 30, 2021.

As it turns out, TransLink currently does not have a blanket systemwide rule specifically against smoking and vaping. Instead, it has been relying on the authority it is granted by provincial legislation from placing signage on the system, such as no smoking signs, do not enter the tracks signs, and penalty for misuse of emergency button signs.

TransLink does not currently have its own rule against smoking but rather relies on posted no smoking signage, and the requirement in section 6 of the Greater Vancouver Transit Conduct and Safety Regulation that a person comply with posted signs, reads a TransLink staff report.

Creating a TransLink rule is an additional measure we can use to meet our legal obligations under existing legislation to ensure that our public spaces and workspaces comply with the requirements for creating a tobacco and vapour free environment.

The enforcement of the 12th Rule would be performed in the same way of enforcement under existing no smoking signage, starting with transit employees refusing permission to anyone caught smoking or vaping to enter a transit vehicle or property. If the individual fails to comply with this order, they can then be fined up to $150.00.

Transit Police already have powers under the Cannabis Control and Licensing Act to issue violation tickets to individuals smoking or vaping marijuana anywhere on TransLinks system.

Following the amendments approval, TransLink will issue new communications informing the public and employees of the new enforceable rule, and install signage across the transit system to reflect the rule change.

The current no smoking signage prohibits passengers and employees from smoking within 7.5 metres of a transit vehicle, bus shelter or entrance to other transit property.

The provincial governments general laws prohibit any smoking and vaping within six metres from all doorways, air intakes, and open windows to any public and workplaces. Provincial legislation stipulates if a local authority has a stricter bylaw addressing smoking and vaping distances, it takes precedence over the provincial requirement.

TransLinks 11th Rule, mandating passengers wear masks, was added earlier in the COVID-19 pandemic, and recently reinstated.

TransLinks existing list of 11 Rules does not prohibit smoking and vaping:

TransLinks existing list of rules and regulations do not include smoking and vaping. A 12th rule will be added to make smoking and vaping an enforceable ban. Click on the image for an enlarged version. (TransLink)

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TransLink to officially ban smoking and vaping with new rule, $150 fine | Urbanized - Daily Hive

Officials at local school districts say vaping continues despite new vaping laws enacted by the Utah Legislature. It is definitely a trend that is on the up and up, and I think with COVID-19 it has just gotten worse, Provo School Board President Melanie Hall said. (AP Photo/Steven Senne, File)

Vaping still persists in its high popularity among Utahs youth, despite anti-vaping laws enacted by Utah legislators in 2020.

It is definitely a trend that is on the up and up, and I think with COVID-19 it has just gotten worse, Provo School Board President Melanie Hall said, adding that students have had more downtime to experiment with vaping.

According to Yale Medicine, there may be a link between vaping and COVID-19. A ScienceDirect study found that 13 to 24-year-old vape users were five times more likely to get a COVID-19 diagnosis.

It just seems these days that kids are more likely to start an addiction problem with vaping, Provo School Board member Nate Bryson said. We see how attractive it is to children and companies have marketed flavors like cotton candy and make it seem innocuous.

According to Ryan Bartlett of the Utah Department of Health Tobacco Prevention & Control Program, more people have turned to tobacco products during the pandemic. The pandemic is a stressful situation where people dont know what to expect. From little surveys here and there and calls to the Quitline, weve seen that there has been a bit of an uptick, Bartlett said.

Utah legislators passed a spate ofanti-vaping bills into law before the pandemic struck. There has been some progress since then. In June 2021, the Provo City School District officially joined the national lawsuit against the vape company Juul.

According to Hall, the law group driving the case is currently waiting for more districts to join and move forward.

Awareness and education can also be used to help combat the rising underage vaping issue. Bartlett said parents who are willing to have an open-minded discussion about vaping can help their children curb the habit. Students and youth who feel like they can talk about it are going to be much more likely to find the resources that they need,he said.

Students within Utah County have been making strides in spreading awareness about vaping. After a student-run effort coordinated by Outrage Youth Group and the Island Teens Advocacy Team establishing anti-vaping signs on Nebo School District buses, Provo City School District is eager to follow suit, already posting signs on some of their own buses.

Outrage coordinator Sarah Simons said she believes student-led advocacy is the best way to approach legislators with issues that directly impact youth. In addition to the anti-vaping signage, Outrage is assessing the community to better understand where the most underage vaping instances happen and will focus on raising awareness based on those needs.

Simons said the youth involved in Outrage felt empowered. They felt like they really did make a difference in the community. It felt like adults really listened to them. And they could confidently say that they were helping to combat the youth epidemic.

For more resources on vaping prevention, readers can visit the See Through the Vape and Way to Quit websites or call 1-800-QUIT-NOW.If teenagers ages 12-18 or parents are interested in getting involved with Outrage, they can contact Sarah Simons at *protected email*.

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COVID-19 credited with local rise in vaping - The Daily Universe - Universe.byu.edu

A still from The New York Times Presents: Move Fast & Vape ThingsPhoto: FX

Lets face ithumanity is facing one too many crises right now. Its an eerily ideal time for The New York Times and FXs jointly produced series of standalone documentaries, which have been airing periodically for over a year now. Featuring reporting by the newspapers staff, The New York Times Presents is a series of character-driven investigations into pertinent topics like the coronavirus ravaging New York City, the death of Breonna Taylor, and Britney Spears fight to free herself from her conservatorship. The latest is excruciatingly timely as it charts the rise of e-cigarette company Juul and its instrumental role in spreading a nicotine epidemic among young people. Like most of these films, Move Fast & Vape Things is straightforward and expertly pieced together. At just over an hour long, it covers essential facts and interviewees, including Times reporters Julie Cresswell and Sheila Kaplan. But its also just scratching the surface of a labyrinthine issue.

The film opens with two parallel worlds: the sprawling tech industry in San Francisco, where the Juul was birthed, and a more rural area, where teenager Jackie Franklin rides her bike. We soon see how the Juul, which was conceived by Stanford graduates James Monsees and Adam Bowen, invades Jackies coming-of-age, as she became addicted to vaping. Director John Pappas quietly, efficiently builds both worlds. Franklins story is a hard-hitting visual representation of the damage caused by e-cigarettes, facilitated by Juuls marketing, which was catered to millennials. Who else did they think would indulge in flavors like ice watermelon limeade vaping juice?

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September 17 on FX and Hulu at 10 p.m. ET

Hourlong documentary; entire film watched for review

Move Fast & Vape Things follows Monsees and Bowens quick rise once they established Juul in 2015. Theyd actually met a decade before that, and the two smokers embarked on a mission to invent a product that would help eliminate combustible cigarettes and hopefully save lives in the process. The Times reporters and even former Juul employees who appear in the documentary suggest that while this was the goal early on, it started to change over time. The film doesnt take sides, but its hard to ignore how damning the footage is. At one point, Monsees is giving a Ted Talk about smoking, calling it sexy and that it exudes personality. One of the companys first employees, Kurt Sonderegger, calls it the Apple of vaping industry as far as design goes. A title card reveals that Juuls vaporizer contained twice the amount of nicotine as any other device on the market.

This technology-driven, apparently less-harmful substitute became coveted by millennials and minors. Even if they didnt intend for it to happen initially, the companys top leaders and board members began to capitalize on this information. Juuls former employees claim it went from being mission-driven to growth-based. Times reporter Sheila Kaplan says rich investors showed off their luxurious lifestyle to convince Bowen and Monsees to continue to expand the market and earn more money. The Juul cofounders began to move away from their initial objective, because who wouldnt want to be a billionaire? But the film neither expands on this information nor gives any concrete names of the investors. Even though a quick Google search can provide this information (Tiger Global Management, Fidelity Investments, Tao Capital, etc.), Move Fast & Vape Things doesnt dwell on it. It prevents a detailed picture from forming, given that the investors and board members changed the companys agenda when it picked up steam within a couple years of launching.

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The documentary features critical interviews with Ryan Woodring, former director of market operations; Erica Halverson, former marketing manager; Steven Bailie, the creative director of a campaign called #Vaporized. They talk about being recruited to help advertise Juul pods and bringing them to a bigger market. An early commercial featured pop music, bright colors, and youth dancing with vapes in hand. Stephen Colbert was also quick to call it out in an episode of The Late Show. The ad ignores the heartbreaking journey of Jackie Franklin and her family, including her mother Janice, who also appears in the documentary. Jackie details the first time she used a Juul podIt tasted like candyand how, in the next hour, she started feeling sick. Woodring had a similar experience. Its addictive contents sent Jackies life spiraling, but she is on the mend now.

Scott Gottlieb, former FDA commissioner in Move Fast & Vape ThingsPhoto: FX

Move Fast & Vape Things also succinctly looks at the FDAs investigation into the rise of e-cigarettes. Once again, the documentary only provides a snapshot of how the federal agency tackles this growing business, one that wants to transform the gigantic tobacco industry. Their inspection has been ongoing for years now, with the most recent update coming in only a week before the documentarys premiere. This latest report reveals that the FDA has further delayed taking any action against Juuls vaping products. At present, 3.6 million young kids (middle school- and high school-age) are deemed to be using them based on official surveys. Former commissioner Scott Gottlieb appears in the film, claiming that he had warned the company about the Juul causing early addiction in teens. When asked if he wished he had done more during his tenure, his answer is simply along the lines of hindsight is 20/20. Its a crucial question, one that points to how beneficial it would have been for the filmmakers to do similar prodding throughout the documentary.

The Juul company wanted to revolutionize its industry, so it was a shock when Altria Group (parent company of Marlboro) acquired a 35% stake in 2018 for $12.8 billion. In the same year, studies found a 78% increase in Juul vaping about high school students and 48% in middle school students who were Juul users. Altrias arrival into the picture brought more attention to the company, and Monsees was even called to testify in front of Congress in 2019; footage from that day shows him to be absolutely unprepared and nervous. Juul stopped selling flavored products in 2019, but the company has nearly 2000 lawsuits to battle now. The state of North Carolina became the first group to successfully sue Juul over their teen-centered marketing, winning a $40 million settlement. Move Fast & Vape Things rushes through these developments towards the end, but the film is still a solid effort to capture the many moving parts. It almost acts as the first chapter of what will probably make a riveting, complicated, and agonizing novel.

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The Juuls reputation goes up in smoke in Move Fast & Vape Things - The A.V. Club

BEAMSVILLE, Ontario, Sept. 17, 2021 (GLOBE NEWSWIRE) -- A group of 15 scientists, who specialize in addictions and tobacco research, have released an essay, published by the American Public Health Association, calling for a more balanced approach to regulating vaping. When a group of scientists join forces to advocate for vapings potential benefit to public health, governments everywhere should take notice. A revelatory section of their essay focuses on how vaping can increase smoking cessation, which has been proven through several research methods including randomized studies, population studies, and cigarette sales.

The Canadian Vaping Association (CVA) has raised concerns surrounding Canadas current proposed flavour ban and excise tax, on the basis that such regulation would reduce the appeal of vaping and lead to increased smoking rates. The CVAs concerns have often been dismissed as self-serving, but the release of this document by highly credible tobacco and addictions researchers, should cause regulators to reevaluate the evidence on vaping.

Centers for Disease Control and Prevention study reported that, in 2018, 15.1% of smokers had quit smoking for 6 months or longer using e-cigarettes, compared with 3.3% using other noncigarette tobacco products and 6.6% using no tobacco products, said the authors.

The authors cite multiple studies that demonstrate how vaping has been proven to be more effective than Nicotine Replacement Therapies (NRT) and note that population studies findings are consistent with a near doubling of quit attempt success, found in the randomized controlled trials, and the fact that e-cigarettes are smokers most used aid in quit attempts.

They leave no room for uncertainty stating, smokers unable to quit smoking with evidence-based cessation methods should be well informed about the relative risks of vaping and smoking and vapings potential to help them quit smoking.

The research indicates that cigarettes and vaping products are substitutes for one another, leading to a positive cross-price elasticity of demand that is sensitive to any changes made to the price of the items. The author shares this example: One study associated a Minnesota e-cigarette tax with increased adult smoking and reduced cessation, estimating that taxing e-cigarettes at the same rate as cigarettes nationwide could deter 2.75 million smokers from quitting smoking over a decade. The likelihood that current vapers could opt to return to smoking would be a devastating setback for Canada. This price sensitivity has already been seen in Nova Scotia, as many vapers returned to smoking or began purchasing their vaping products through the black market once the flavour ban and taxation was implemented.

Vaping has proven to be an effective harm reduction tool for smokers seeking an alternative to tobacco. Vaping can be an effective quit aid, however, taxes and flavour bans are likely to negate any positive outcome that could be achieved. The dismissal of science by Canadian health authorities depletes the public of accessible and proven tools. Vaping has successfully disrupted tobacco use, by modernizing options for smokers. Through vaping, Canada has seen remarkable reductions in smoking rates that had been stagnate for years.

Contact:Darryl TempestExecutive Director647-274-1867dtempest@thecva.org

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Canadian Vaping Association: Academics caution that restrictive regulation has unintended consequences - GlobeNewswire