Page 3,448«..10 20..3,4473,4483,449 3,450..3,460 3,470..»

Category Archives: Transhuman News

Everything new is old

Posted: May 15, 2014 at 12:40 am

It was easy to become depressed after the lecture by Professor Leonardo Sonnoli at a conference marking the centenary of Futurism at Bezalel.

The first reason was what Sonnoli had to say about the need to be familiar with the history of your field, in order to become a better designer - an issue that frequently seems no interest at all to the local design audience.

The second reason was the examples Sonnoli presented when he spoke about the influence of Futurism on current typography and graphics. Nearly every aspect of today's typography, which seems so original and contemporary, has its source in a 100-year-old movement: double spreads in newspapers; typography that stretches the limits of readability and mixes top, bottom, left and right; the use of white space in order to break up text; different sizes, colors and types of letters on a single page, and so on.

This was done not only for aesthetic reasons, but rather in the name of the ideological message of Futurism and its founder, the poet Fillipo Marinetti. Marinetti wished to exalt aggression, violence and danger; considered speed fundamental to modernity; and was opposed to the past, its institutions and its art. Traditional typography did not suit his vision.

The interesting thing about Marinetti's manifestos is that they are about typography. In this respect, the Futurists were the first to understand the importance of typography in transmitting a message, something that is now studied by first-year design students.

They addressed how a page's size, color and weight contributes to the experience of reading, as well as book formats. As an example, Sonnoli brought books too large to fit onto a standard bookshelf, with folded pages of different sizes and shapes that related to space and limits in an innovative way for their time.

Sonnoli, 47 and a graduate of the Urbino Academy of Fine Arts, is a graphic designer who specializes in work for cultural institutions, exhibitions and publishing houses. He has won many prizes, and has exhibited in shows around the world. He lives in Rimini, northeastern Italy, and teaches typography and experimental book design in Venice and Urbino.

He says his interest in Futurism stems from a desire to seek out his roots.

"I always teach my students that our future is found in the past; maybe we don't know what will happen in the future, but we know what happened in the past. There are new topics to deal with and new technologies that make new things possible. The trick is to give your own interpretation.

"I know many designers who have read the same books and use the same sources, but their products are different, because we are different. I want to understand the history of where I live and to know what happened before me.

Read the rest here:
Everything new is old

Posted in Futurism | Comments Off

oxiplegatz- quest(avant-futurist black metal) – Video

Posted: at 12:40 am

oxiplegatz- quest(avant-futurist black metal)
proyecto del guitarrista Alf Svensson ex at the gates,grotesque album:worlds and worlds(1996)

By: emiliano loto

See the article here:
oxiplegatz- quest(avant-futurist black metal) - Video

Posted in Futurist | Comments Off

AOL's digital prophet: It's all about storytelling

Posted: at 12:40 am

AOL's David Shing is known for his wild hair and eyebrow-raising title. His job: a futurist.

Whether David Shing, AOLs Digital Prophet, knows what hes talking about, we wont know for a few years until his prophecies have come to pass. What we do know is that hes reinvigorating aging digital property AOL and grabbing media attention for his wild hair and eyebrow-raising title. His job: a futurist.

The buzz he creates was exactly what the Ad Club was looking for and nabbed him as a keynote for this years Interactive Day San Diego, which starts on Thursday. Shing says he spends most of his time observing and mingling with people who have insight into trends that could impact the future. Then he reports back to AOL with ideas and opportunities to help the digital company develop a more engaging brand.

Shing answered some questions from the U-T about the future using one of the older forms of digital interaction: email.

Q: How is the industry changing? Or how does it need to change?

A: A better question is how the landscape is not changing. As digital matures the ability to engage becomes even more powerful. From 6-second storytelling with examples from how-to pieces from Lowe's Hardware to magical Nike Kobe Bryant's ball-to-boot 6-second video to a long-form video series from Chipotle Farmed and Dangerous. Its all about storytelling.

While storytelling opportunities evolve, so have the way to advertise to consumers. The advent of programmatic advertising is enabling better creative because technology is helping to ensure the advertisement is meeting the right consumer in the right context. Imagine the ability to deliver a highly personalized advertisement to the right person at the right place, at the right time, with a customized message. That time is now and AOL is thrilled to be the driving force behind this.

Q: Why is interactive marketing/advertising important? Is it/should it be important even to small, non-tech companies?

A: Interactive marketing should be called experience. It does not matter whether the company is small or large, tech or non-tech. What does matter is whether the brand or company has the passion to explore the why people should engage with them. The what and how seems to be the default in a lot of creative (circles), but explore the ways the brand can be humanized.

However, interactive technology, especially around advertising now allows brands to develop targeted experiences to personalize real-time information delivered to people in the context (mobile, desktop, video interaction) they want to be met. The net effect is highly relevant advertising and marketing, meeting people, when, where, why and how.

More:
AOL's digital prophet: It's all about storytelling

Posted in Futurist | Comments Off

Natural Cures For Eczema That Will Bring You Relief – Video

Posted: May 13, 2014 at 5:44 pm

Natural Cures For Eczema That Will Bring You Relief
http://www.VanishEczema.net If you have eczema, you know how itchy and painful it is. But simple lifestyle changes can go a long way toward treating the condition. Try these 10 tips. http://www.Van...

By: Sherri Supacka

See the original post here:
Natural Cures For Eczema That Will Bring You Relief - Video