Category Archives: Mars

Mars can be an awfully windy place, it turns out.

The Perseverance rover touched down on the Red Planet in February 2021 carrying, among other instruments, a weather station dubbed Mars Environmental Dynamics Analyzer (MEDA). That instrument includes two wind sensors that measure speed and direction, among several other sensors that provide weather metrics such as humidity, radiation and air temperature.

Pebbles carried aloft by strong Red Planet gusts recently damaged one of the wind sensors, but MEDA can still keep track of wind at its landing area in Jezero Crater, albeit with decreased sensitivity, Jos Antonio Rodriguez Manfredi, principal investigator of MEDA, told Space.com.

Related: 1 year later, Ingenuity helicopter still going strong on Mars

"Right now, the sensor is diminished in its capabilities, but it still provides speed and direction magnitudes," Rodriguez Manfredi, a scientist at the Spanish Astrobiology Center in Madrid, wrote in an e-mail."The whole team is now re-tuning the retrieval procedure to get more accuracy from the undamaged detector readings."

The two approximately ruler-sized wind sensors on Perseverance are encircled by six individual detectors that aim to give accurate readings from any direction, according to materials (opens in new tab) from NASA's Jet Propulsion Laboratory in California, which manages the rover.

Each of the two main wind sensors is attached to a boom that can unfold to move the sensors away from the rover as it drives, because the car-sized Perseverance does affect wind currents by its own movements through the thin Martian atmosphere, JPL officials stated.

Like all instruments on Perseverance, the wind sensor was designed with redundancy and protection in mind, Rodriguez Manfredi noted. "But of course, there is a limit to everything."

And for an instrument like MEDA, the limit is more challenging, since the sensors must be exposed to environmental conditions in order to record wind parameters. But when stronger-than-anticipated winds lifted larger pebbles than expected, the combination resulted in damage to some of the detector elements.

"Neither the predictions nor the experience we had from previous missions foresaw such strong winds, nor so much loose material of that nature," Rodriguez Manfredi said. (He is also principal investigator of another temperature and wind sensor on the NASA InSight lander, on the Red Planet since November 2018 and expected to end its mission this year.)

He added it was was ironic that the sensors were damaged by wind, or "precisely by what we went looking for."

Perseverance landed on Mars on Feb. 18, 2021, and, along with a helicopter called Ingenuity, is exploring an ancient river delta that may have been rich in microbes billions of years ago.

Besides measuring wind, weather and rock composition, the rover is picking up the most promising material to cache for a future sample return-mission aiming to send samples to Earth in the 2030s.

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Perseverance Mars rover wind sensor damaged by pebbles, but still operational - Space.com

Seen are six views of the Nili Fossae region of Mars captured by the Compact Reconnaissance Imaging Spectrometer for Mars, or CRISM, one of the instruments aboard NASAs Mars Reconnaissance Orbiter. Credit: NASA/JPL-Caltech/JHU-APL

The rainbow-colored map, to be released in batches over six months, covers the vast majority of the planet Mars, revealing dozens of minerals found on its surface.

Scientists are about to get a new look at the Red Planet, thanks to a multicolored 5.6-gigapixel map. Covering 86% of the surface of Mars, the map reveals the distribution of dozens of key minerals. By looking at mineral distribution, researchers can better understand Mars watery past and can prioritize which regions need to be studied in more depth.

The first portions of this map have been released by NASAs Planetary Data System. Over the next six months, more will be released, completing one of the most comprehensive surveys of the Martian surface ever made. (Read more about these map segments.)

NASAs Mars Reconnaissance Orbiter, or MRO, has been mapping minerals on the Red Planet for 16 years, with its Compact Reconnaissance Imaging Spectrometer for Mars, or CRISM. (MRO launched on August 12, 2005, and arrived at Mars on March 10, 2006.)

This near-global map was captured by NASAs Mars Reconnaissance Orbiter using its Compact Reconnaissance Imaging Spectrometer for Mars, or CRISM. The yellow square indicates the Nili Fossae region of Mars, which is highlighted in six views in the previous image. Credit: NASA/JPL-Caltech/JHU-APL

Using detectors that see visible and infrared wavelengths, the CRISM team has previously produced high-resolution mineral maps that provide a record of the formation of the Martian crust and where and how it was altered by water. These maps have been crucial to helping scientists understand how lakes, streams, and groundwater shaped the planet billions of years ago. NASA has also used CRISMs maps to select landing sites for other spacecraft, as with Jezero Crater, where NASAs Perseverance rover is exploring an ancient river delta.

The first piece of this new map includes 51,000 images, each of which represents a strip 336 miles (540 kilometers) long by 6 miles (10 kilometers) wide that was captured as MRO passed overhead. The resolution is lower than CRISM maps made from targeted observations because the data was acquired with the instrument looking straight down, a different imaging strategy designed to cover much more of the planet.

To acquire its data, CRISM used two spectrometers, one of which was designed with three cryocoolers to keep temperatures low so that it could more clearly detect the longest wavelengths of reflected solar infrared light. Used in succession, the last of these cryocoolers completed its lifecycle in 2017, limiting the instruments capabilities to view visible wavelengths. So this will be CRISMs last map covering the instruments full wavelength range. The instrument is now in a standby mode and may record data a few more times in the coming months before being decommissioned.

One last map will be released within the year, covering visible wavelengths and focusing only on iron-bearing minerals; this will have twice the spatial resolution of the latest map.

The CRISM investigation has been one of the crown jewels of NASAs MRO mission, said Richard Zurek, the missions project scientist at NASAs Jet Propulsion Laboratory in Southern California. Analyses based on these final maps will provide new insights into the history of Mars for many years to come.

MRO is led by Jet Propulsion Laboratory (JPL), which is a division of Caltech in Pasadena. CRISM is led by Johns Hopkins Universitys Applied Physics Laboratory.

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NASA Mars Reconnaissance Orbiter Releasing Spectacular 5.6-Gigapixel Map of the Red Planet - SciTechDaily

WASHINGTONSaying the ambitious new project would be a historic, once-in-a-generation leap forward in the annals of space exploration, NASA announced Friday its plan to put the moon on Mars by 2040. Ever since we first sent a man to the moon half a century ago, the American people have been waiting for us to take the next step and send the moon to Mars, said NASA administrator Bill Nelson, adding that within two decades, the famed image of Apollo 11 commander Neil Armstrongs first footprint on the moon would be joined in the public consciousness by photos of the 1,500-mile-wide crater the moon was expected to leave on the Red Planet. No space mission is without risks. The moon could descent too quickly and disintegrate on impact with the Martian surface, or it could, upon its return, fail to achieve the velocity needed to escape the gravity of Mars and make it back home to its orbit around the Earth. But should we succeed in our mission, it could open up many other opportunities for us, such as putting the Earth on Mars, putting Mars on Venus, and so on. Nelson added that it might also one day be possible to build a colony on Mars that could be inhabited by hundreds of moons.

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NASA Announces Plan To Put Moon On Mars By 2040 - The Onion

Science & Exploration

04/07/2022400 views30 likes

In a bold vision to secure Europes role in space exploration and so benefit from the many scientific, economic, and societal rewards, ESA is publicly releasing its new exploration roadmap after its presentation to its Council, the agencys highest ruling body.

Called Terrae Novae 2030+ (Latin for new worlds), the document lays the groundwork for Europe to ensure its leading role in space exploration for future prosperity.

This new long-term roadmap for exploration is now available to guide decision-makers who will ultimately make the choices on how far to take Europe on the journey of deep-space exploration, says ESAs director of Human and Robotic Exploration, David Parker.

Terrae Novae is not only literally about exploring new worlds, but by describing the limitless opportunities for discovery, economic growth and inspiration it also expresses our ambitions for Europes future innovators, scientists and explorers.

We hope that everyone can use this roadmap to make our three-part vision a reality: to continue a strong presence working in low-Earth orbit, to send the first European astronauts to explore the Moon throughout the 2030s, and to prepare Europes role in the first historic human voyage to Mars.

While ESA astronaut Samantha Cristoforetti continues her Minerva mission on the International Space Station, the first European Service Module for Artemis awaits its launch and construction of the lunar Gateway gathers momentum, ESA is already looking forward to exciting new projects. These include the European Large Logistic Lander designed to support human exploration of the Moon; and the Earth Return Orbiter, the spacecraft that will return from Mars with invaluable scientific samples as part of the NASA/ESA Mars Sample Return campaign.

Against this background, the array of candidate new exploration campaigns draw on all of ESAs world-class abilities from space transportation (including future launchers) to operations, technology, communication, navigation, applications, and commercialisation. The underlying capability of being able to launch and deliver payloads to low-Earth orbit, the Moon and Mars is a unifying theme which will ensure constant scientific breakthroughs and technological developments, and so ensure Europe retains a place in the first rank of space explorers.

As ESAs Director General Josef Aschbacher explains: More than any other space activity, space exploration offers a unique blend of curiosity and opportunity the curiosity to venture into the unknown in search of new horizons and new knowledge; and the opportunity to return to society the many benefits of making the journey.

I now invite our political decision-makers to define Europes level of ambition so that ESA, together with all its stakeholders, can translate this strategy roadmap into reality.

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From Earth orbit to the Moon and Mars: ESA's exploration roadmap for space autonomy and leadership - ESA Science & Technology

Only the hardiest organisms can thrive in one of the coldest springs on earth. Thats why in the summers of 2017 and 2019, Lyle Whyte took a helicopter to Lost Hammer Spring in the unpopulated High Arctic region of Nunavut, Canada. Snow, ice, salt tufa, rocks, and permafrost surround the unassuming spring, which is nestled among nearly barren, treeless mountains on the island of Axel Heiberg, a few hundred miles from the North Pole. He had traveled to this out-of-this-world place to study the microbes that live in its salty, icy, low-oxygen water in hopes of learning about what life might have been like if it ever emerged in similar spotson Mars.

In a new paper in The International Society for Microbial Ecology Journal, Whyte and his colleagues write that the microorganisms that live a few inches down in the springs sediment can indeed survive the harsh environment. Most Earth species depend either directly or indirectly on solar energy. But these microbes can survive on a chemical energy source: They eat and breathe inorganic compounds like methane and hydrogen sulfide, which makes the area smell like rotten eggs, even from a distance. (The research teams pilot calls the site the stinky springs.) You have these rock-eating bugs, essentially, that are eating simple inorganic molecules, and theyre doing this under very Mars-like conditions, in this frozen world, says Whyte, an astrobiologist at McGill University in Montreal, Canada.

The search for extraterrestrial life has often focused on the Red Planet. Scientists believe that more than 3 billion years ago, Mars was warmer and wetter than it is today, and had a more protective atmosphere. While the planet is almost completely inhospitable to life now, researchers envision past Martian microbes eking out a lifeor even flourishingat the frigid, mucky bottom of some pond. Scientists have been sending rovers to trundle along the surface to hunt for evidence of such long-extinct alien microorganisms, and a drone copter to scout the path ahead. But its expensiveand difficultto send a sampling expedition to Mars. Canada is a heck of a lot closer, and its not a bad proxy.

The Lost Hammer Spring has a number of unique attributes that mimic parts of the Martian landscape, Whyte says. First, theres the subzero temperature (about -5 Celsius), as well as the extreme saltiness of the water25 percent salinity, about 10 times as salty as seawater. (The salt keeps the water liquid, preventing it from freezing over.) Mars has been found to have salt deposits here and there, some of which might have been in brines eons ago, which perhaps would have been the last habitable spots on the planet. The water at Lost Hammer is nearly devoid of oxygen, at less than 1 part per million, which is uncommon on Earth but not on other worlds. Any creature holding out there counts as an extremophile, because it survives in bleak conditions on the fringe of where life can exist at all.

Lost Hammer Spring, on Axel Heiberg Island in the High Arctic region of Nunavut, Canada.

On each of their trips to the remote Canadian region, Whyte and his colleagues scooped up samples of the briny mud, each just a few grams. Back at their lab, they used machines to isolate microbial cells and sequence their genomes and RNA to figure out what the microbes use for energy and how they tolerate the conditions in the spring. That could aid astronomers efforts to figure out where and how microbes might be sustained on Mars or other worlds.

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Why the Search for Life on Mars Is Happening in Canadas Arctic - WIRED

Having a conversation on Mars would be difficult. Thats partly because Mars can be really cold, and your teeth may be chattering. But its also because the Red Planets thin atmosphere of mostly carbon dioxide doesnt carry sound well. In fact, someone speaking next to you on Mars would sound as quiet as if they were talking 60 meters (200 feet) away.

Its a pretty drastic difference from Earth, says Baptiste Chide. You dont want to do it. Better to use microphones and a headset, he says, even at close range. Chide is a planetary scientist at Los Alamos National Laboratory in New Mexico. He and his colleagues shared these new findings about sound on Mars in the May 26 issue of Nature.

Chides team analyzed some of the first sound recordings ever made on the Red Planet. The recordings had been picked up by a microphone on NASAs Perseverance rover. This space robot has been exploring Mars since February 2021.

What Perseverance recorded werent the sounds of events on Mars. They were noises made when the rover fired a laser at small rocks nearby. That zap created a sound wave similar to thunder, but on a much smaller scale. Chide and his team studied about five hours worth of sounds collected in this way.

These data allowed the researchers to measure the speed of sound on Mars and revealed a surprise. On this planet theres more than one. Within the range of human hearing, high-pitched sounds travel at about 250 meters per second (559 miles per hour). Low-pitched sounds travel slower about 240 meters per second (537 miles per hour). Those low-pitched waves will travel just a few meters before becoming inaudible. The higher sounds dissipate over even shorter spans.

For an Earthling, this may be surprising. But it makes sense, says Andy Piacsek. Hes a physicist at Central Washington University, in Ellensburg. He was not involved in the new research, but he does study how sound waves move through different materials.

When a sound wave moves through air or a fluid, it adds energy to the molecules around it. Air will gradually move that energy around. This is called the relaxation effect.

For sound waves traveling through air, relaxation depends on the frequency of the sound and the type of molecules in the air. On Mars, the relaxation after a high-pitched sound happens faster than after a low-pitched sound. Thats because the atmosphere has low pressure and is mostly made of carbon dioxide.

This doesnt happen on Earth because the pressure of our atmosphere is so much higher than on Mars, Piacsek says. Plus, Earths atmosphere is mostly nitrogen. Under those conditions, the relaxation effect is about the same for high and low pitches. So on Earth, all sounds generally travel at about 343 meters per second (767 miles per hour). (To hear how sounds differ between Earth and Mars, visit NASAs Sounds of Mars site.)

If a song were playing from a speaker on Mars, higher sounds would reach a listener before the lower sounds. Lets say you somehow had a city on Mars, with birds, says Chide. Birds are too high in frequency. You wouldnt hear them. You would only hear the sounds of the city. The high carbon-dioxide content of the Martian air is to blame, Chide says.

Of course, there arent birds on Mars but thats not why scientists study sound on alien worlds. Measuring the speed of sound can give scientists a precise way to study the Martian atmosphere, says Chide. Air pressure, temperature and humidity all affect the speed of sound. So, by measuring changes in the speed of sound over time, Chide says, researchers can learn more about Martian weather. We can measure temperature in small fractions of time, he says even day to day.

With Perseverance broadcasting more sounds back to Earth, scientists will be able to study how its soundscape changes over the course of Martian seasons, Chide says. Were very excited to see how sound behaves during winter and autumn during every season on Mars.

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Noises sound totally different on Mars than on Earth. Here's why - Science News for Students

John Sorbo, 65, of Valencia, drives his sidecar sidekick, Tommy, down Crowe Avenue in Mars during the Independence Day Celebration parade Monday. The men threw candy to kids watching the parade. Cary Shaffer/Butler Eagle 07/04/22

MARS If Butler County residents who felt like sleeping in were looking for a late-afternoon Fourth of July parade on Monday, they didnt have to look any further than the borough of Mars.

The annual parade brought something for people of all ages to enjoy, which included food vendors, balloon artists and airbrush tattoo artists near the spaceship by The Narrative Church and the Christian Community Church of Richland.

It was wonderful today, but there could be more shade, parade attendee Becky Fritz said with a laugh. It was nice to see the kids running around as well. There was something for everybody.

A portion of this story is shared with you as a digital media exclusive. To read the full story and support our local, independent newsroom, please subscribe at butlereagle.com.

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Mars parade has a little bit of everything - Butler Eagle

On June 28, NASA successfully launched the CAPSTONE project, which is the first step forward towards paving the way for the Artemis missions that will put astronauts back on the moon after a gap of 50 years. But that is just one development that happened last week. Here, we have put together some of the most exciting space news that happened over the previous week for you in case you missed it.

A small spacecraft launched on June 28 from New Zealand as part of the CAPSTONE mission. It contained a CubeSat satellite about the size of a microwave. Its objective is to reduce the risk for future spacecraft by testing out innovative navigation technologies and a new halo-shaped orbit that could be used by a space station orbiting the moon in the future.

The mission carries a dedicated payload flight computer and radio that will perform calculations to determine whether the CubeSat is in its intended orbital path. It will NASAs Lunar Reconnaissance Orbiter (LRO) as a reference point. The idea here is that it will communicate directly with LRO and use the data obtained from this crosslink to measure how far it is from LRO and how fast the distance between the two changes, helping it determine its position in space.

NASA will use this to evaluate CAPSTONEs autonomous navigation software called Cislunar Autonomous Positioning System (CAPS). Once successfully tested, the software could potentially allow future spacecraft to determine their location without having to rely exclusively on Earth-based tracking.

The orbit that it is testing, called a near rectilinear halo orbit (NRHO), is very elongated and its location is at a precise balance point between the gravities of the Earth and the moon. This orbit could offer stability for long-term missions like Gateway, a planned space station that will orbit the moon, and will require minimal energy to maintain. Once deployed, Gateway will serve as an ideal staging position for missions to the Moon and beyond.

NASAs LRO had spotted an unusual double crater on the Moon: an 18-metre-diametre eastern crater superimposed on a 16-metre-diameter western crater. The unexpected double crater formation indicates that whatever rocket caused it had large masses at each end, which is unusual because spent rockets typically have the mass concentrated at the motor end with the rest of the rocket stage consisting of an empty fuel tank.

No other rocket impacts on the Moon have created double craters as far as NASA scientists know. The four craters created by the third stage of the Saturn rockets (from Apollo 13, 14, 15 and 17) were irregular in outline and were substantially larger, with most being larger than 35 metres in diameter.

Researchers at the University of Arizonas Space Domain Awareness lab at the Lunar and Planetary Observatory believe that the double crater was caused by a Chinese booster from a rocket launch in 2014. But NASA still refers to the impact crater ass having been created by a mystery rocket.

Using data from NASAs Curiosity rover, scientists are measuring the total organic carbon in Martian rocks for the first time ever. There is evidence that the red planets climate was similar to Earths billions of years ago; with a thicker atmosphere and liquid water that flowed into rivers and seas. If life ever existed on Mars, scientists believe that the sites of these ancient water bodies would be the best place to look for signs. Organic carbon is an important component of life molecules.

The Curiosity rover went to the Yellowknife Bay formation in the Gale crater on Mars, which is the site of an ancient lake on Mars, and drilled samples from 3.5-billion-year-old mudstone rocks there. Curiosity then delivered the sample to the Sample Analysis at Mars (SAM) instrument, in which an oven heated powdered rock to progressively higher temperatures. It used oxygen and heat to convert organic carbon to carbon dioxide.

After that, it measured the amount of carbon dioxide so that scientists could later use this data to measure the amount of organic carbon in the rock. This experiment was actually performed in 2014 but it took years of analysis for the scientists to understand the data and put the results in the context of the missions other discoveries in the Gale crater. The resource-intensive experiment was only performed once during the Curiosity rovers 10 years on Mars. Also, the presence of organic carbon doesnt necessarily point to extra-terrestrial life as there are many non-biological processes that can create it.

The space agency has organised a project called Cloudspotting on Mars that uses its citizen science platform Zooniverse. Scientists at NASA are inviting the public to identify clouds on the red planet as part of the project hoping that it will help solve a fundamental mystery about Mars atmosphere.

NASAs Mars Reconnaissance Orbiter has been studying the red planet since 2006 and its Mars Climate Sounder instrument has studied the planets atmosphere in infrared light. Teams at NASA are turning to the public for marking arches in sixteen years of infrared data. Clouds appear as arches in the data and can reportedly be spotted by human eyes easier than algorithms. Of course, NASA plans to use the crowd-sourced project to train better algorithms that can do this job in the future.

NASA had shared images of an Enchanted Lake on Mars, where scientists believe that the perseverance rover could find the first evidence of extraterrestrial life. The Enchanted Lake is a rocky outcrop where scientists believe water existed in the past. The image was captured by the rovers Hazard Avoidance Cameras (Hazcams) on April 30 this year.

The image was taken near the base of the Jezero Craters delta and provided scientists with the first close-up of sedimentary rocks on Mars. These rocks are usually formed when fine particles carried by water or air are deposited in layers which turn into rocks over time. Scientists believe that water existed in the Enchanted Lake in the past and that there is a chance that it could have harboured life when it did.

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Space news weekly recap: NASA CAPSTONE, Martian 'Enchanted Lake' and more - The Indian Express

The spiritual home of Mars Inc is Slough, an unprepossessing town somewhere under the flight path to Londons Heathrow Airport. It is not a place that sweet dreams are made of. It serves as the British backdrop for Ricky Gervaiss The Office.

It is also the place where Forrest Mars, in the Depression of the 1930s, came up with two business ideas and a management philosophy that are still quietly shaping the world today.

The creation story of the Mars Bar is well known.

In 1920s Chicago, Forrest Sr, as he is now remembered, met his estranged father, a struggling chocolatier, over a malted milk, and came up with the brainwave of pouring malted milk chocolate as filling into a candy bar. Thus was the Milky Way born.

READ MORE:* Two workers rescued from chocolate-filled tank at US Mars Wrigley factory* Mars bar maker invests in Australian edible bug farmer* Bitterness at hit dairy Lewis Road* Billionaire chocolate maker Forrest E Mars Jr dies at 84

But Forrest Sr, as irascible as he was enterprising, fell out with his father, left America and ended up in Slough. There, he rechristened the Milky Way as the Mars Bar. At a time when people needed calories at low cost, it took off.

With brands like m&ms, Mars, based since 1974 in McLean, Virginia, is now the worlds biggest confectioner.

Pixabay

In business, the firm is competitive but not cut-throat, rivals say.

Less familiar is the origin of the dark horse of the Mars empire, pet food. In Slough, Forrest Sr noticed the Brits obsession with dogs. He did not like the way they ate scraps off the table.

So in 1935 he bought a company that made Chappie, a tinned dog food. Today Mars reckons it caters to half the worlds pets. Royal Canin, maker of a fancy dog chow, is its biggest brand.

It is one of the largest providers of veterinary care. On June 22nd the company announced that Poul Weihrauch, head of pet care, would take over from Grant Reid, its retiring CEO. Weihrauchs elevation partly reflects the growing importance of the pet business, which now generates 58% of sales, overtaking snacks (38%). Food accounts for the rest.

The family-owned company, though fiercely private about its finances, also updated its sales figures. They showed that since Reid took office in 2014, revenues have increased by more than 50%, to US$45 billion (NZ$72b). That makes them bigger than Coca-Colas.

The firm gives credit for its success to the austere business practices Forrest Sr honed in Slough, now known internally as the Five Principles: quality, responsibility, mutuality, efficiency and freedom.

They may sound like managerial guff. But they strike the right balance between making money and doing good.

Many more showy corporations aim for that under the trendy slogan of stakeholder capitalism. Few carry it off as convincingly as Mars.

To understand why, first consider the relationship between the company and its only shareholders, the familya dynasty worth about US$96 billion, according to Forbes magazine.

The fourth generation, known as g4, runs the board. Like shareholders everywhere, they have varying priorities, ranging from sustainability to the welfare of associates (Martian for employees). Yet their mandate for steering the firm puts top-tier financial performance and long-term growth on a par with positive social impact and trust.

The shareholders reap less than a tenth of profits as dividends. That frees Mars to plough the rest back into its business, letting it keep a strong balance-sheet and a staunchly independent streak. They lead low-key lives.

That fits with Marss egalitarian ethos and preference for privacy. They also retain some of Forrest Srs eccentricities.

A former board member recalls factory visits with family members where everyone tried mouthfuls of canned dog food in order to check its quality. Its like pt. You get used to it, he says.

The practice continuesthough we dont come into work every day and chomp away, a current executive insists.

Next there is the firm itself. It has been professionally run since 2001. People who know Mars say the clan does not meddle much, provided managers do not threaten to blow up the firmsand hence the familysreputation. Delegation of responsibility runs deep.

Mars has a relatively flat management structure, in which bosses have no cushy perks such as personal parking spaces. Associates are given responsibility, even at a young age, to make big decisions. If they take a calculated business risk that goes wrong, so be it. If they behave unethically there is zero tolerance.

In business, the firm is competitive but not cut-throat, rivals say. It used to be notable mostly for a strong factory culture, operational efficiencies and returns measured in relation to its physical assets. But this is changing as the veterinary-services business has grown.

Now it plays up the more intangible parts of the business. If you meet a Mars guy, they will talk about brands and people all the time, a rival executive says admiringly, noting its high pay and good employee-retention rates.

As for stakeholderism, or what Mars calls mutuality, it says it puts the interests of customers, workers, suppliers, communities and the environment alongside those of the family shareholders.

Andrey Rudakov/Getty Images

Mars has a relatively flat management structure, in which bosses have no cushy perks such as personal parking spaces.

That comes with some big investments, such as US$1 billion to support sustainable initiatives such as renewable energy, and a policy of paying its taxes in full.

But when it talks about these publicly, it is mostly because they are germane to its business. It does not wade into political debates, nor does it pontificate on every social issue.

What about the future? With low debt, lots of cash and products resilient to economic turbulence, Mars is in a strong position to expand further.

Some of its competitors, such as Kellogg, a food company, are flogging parts of their business. Mars bought Wrigley, a maker of chewing gum, during the financial crisis in 2008not its finest acquisition, to be sure, but one it has stuck with. It may snap up more during todays inflationary turmoil.

It wont discuss strategy, however. Though the family is more open about its commitments to society, it keeps business matters tightly under wraps.

That legacy, which also dates back to Forrest Sr, may start to change. In 2020 Mars opened the Slough factory to tv cameras for the first time.

Its chocolate-makers were, anticlimactically, locals in hairnets, not Oompa Loompas. But at least some of the secrets of Snickers nougat filling were revealed.

2020 The Economist Newspaper Limited. All rights reserved. From The Economist published under licence. The original article can be found on http://www.economist.com.

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Mars Inc gets the purpose v profit balance right - Stuff

Apple TV+s lunar headache For All Mankind is headed to Mars for real this time. Three competing spaceships strive to make it to the red planet first to win a huge cash prize.

NASA holds some tricks up its sleeve to beat the wilier competition, but you cant count out the Russians just yet. Theyre always willing to do something stupid to make headlines. A mostly fine episode ends on a nice little cliffhanger to boot.

Season 3, episode 4: In this weeks episode, entitled Happy Valley, the Russians, the Americans and the otherAmericans are all launching their ships to Mars. The Russians only got that far because Margo Madison (Wrenn Schmidt) gave them top-secret engine schematics to spare her would-be boyfriend Sergei Nikulov (Piotr Adamczyk), whom the KGB was going to kill if she didnt.

Not that it did them allthat much good. Helios Aerospaces ship Phoenix is going to beat both the NASAs Sojourner 1 and the Soviets Mars-94. Or anyway thats how it looks for now.

Ed Baldwin (Joel Kinnaman) isnt as happy as he should be, even with Helios Dev Ayesa (Edi Gathegi) giving poetic speeches and agreeing to split a huge sum of money with everyone at the company, including Eds ex-wife Karen (Shantel VanSanten) and ex-NASA scientist Bill Strausser (Noah Harpster).

Ed and Danielle Poole (Krys Marshall) buried the hatchet when Eds daughter Kelly (Cynthy Wu) joined the NASA mission. Of course, Danielle is also secretly fine with Eds outfit taking the lead, because NASA conceals an ace up its sleeve: a secret engine maneuver involving a solar sail that will place the governments ship on Mars first. Theyll beat Phoenix to Mars by eight days.

Meanwhile, Ellen Wilson (Jodi Balfour) is fending off congressional oversight as an economic crisis looms. Wilson loves the Mars stuff, but America doesnt really care (Americans are unequivocally right about this). Theres some new nuclear fuel source called Helium-3 that they discovered on the moon thats responsible for the closing of coal mines and the like.

Larry (Nate Cordry) talks tough, but he and Ellen know theyre in trouble. Larry suggests a trip to NASA because there is nothing anyone on this show thinks cant be solved by doing space stuff publicly. When they take their limo to NASA, theres a huge protest and among the throng is Jimmy Stevens (David Chandler), Dannys (Casey W. Johnson) brother.

Hes about to get into some anti-government mischief. He still has a chip on his shoulder because of how his parents Gordo and Tracy were valorized by a country that wouldnt take full responsibility for causing their deaths by stoking the space race against the Russians. Jimmy meets one of the Marines who was on the moon when his parents died. He (Zac Titus) thinks it was a conspiracy that Gordo and Tracy were sacrificed for some joint Russian/American resource-mining mission. Its ludicrous but it is believable that there would be yahoos who think it.

Jimmys not the only one whos bent out of shape. The Sojourner crew all saw the Dennis Quaid movie they made in For All Mankinds universe about Gordo and Tracy Stevens, and they quote it all the time. It drives Danny crazy. He personally chastises anyone who has any fun with his parents memory. Ed sees this happening and realizes that Danielle may have been right about not bringing Danny to Mars because hes not fit for the task mentally. Not that it does Ed much good now to realize it

Kelly gets a weird transmission from Mars-94 while doing her radio broadcasts. The voice says theyre about to try something dangerous, but the guy has to leave before he can say what. Ellen Wilson is there when Margo and Aleida Rosales (Coral Pea) see it a few minutes later; the Russians are burning their engines at an ill-advised rate to get to Mars first, but it could destroy their ship in the process.

And of course thats what happens. The nuclear engines go into meltdown. They have 72 hours before radiation kills everyone on board. Ed Baldwin tells Danielle hell go rescue them, which means the Helios crew will never make it to Mars.

When Dev hears this, he goes apeshit. He demands Ed turn back on course and let NASA rescue the Russians, then deploys a software update on Sojourner 1 so Ed cant manually change the ships course. So NASA must step up.

But there may be silver lining. Theres liquid nitrogen on board the Russian ship. They could convert it to fuel and get to Mars after all. There are still a number of things that could go wrong, though.

First of all, theres a defector in the crew. Last season, Rolan Baranov (Alexander Sokovikov) went to the U.S. station at Jamestown to defect and the Russians came and got him, setting off the lunar gunfight. It seems the Russians still havent gotten over his betrayal. Second, the engines are about to blow on the Russian ship. A bunch of Americans and one Russian die in the crash.

This episode of For All Mankind was basically alright all plot, all mechanics. I can dig the show when its literallyjust about the process of being in space and going to other worlds. Then, theres at least no room for outrageously silly dramatic turns.

Im still not convinced that a movie about Gordo and Tracy would be how most of the crew of these missions sees them; they were on TV all the time, to say nothing of the fact that most of these guys worked with them when they were still alive. Furthermore, Dannys homicidal rage at a bad movie about his parents doesnt track. But then nothingabout that little creep tracks.

Im willing to look the other way at the water under the bridge way the showrunners handled Eds racism toward Danielle because I like the way they communicate with each other this week. And if I got hung up on every bad piece of emotional and social continuity on this show sorry I completely lost my train of thought.

Anyway, lets just get the rest of this season over with, shall we?

The fucking iPod exists. Im so mad I want to scream. Gary Hart made Steve Jobs daughter hate him ahead of schedule, I guess. Come on, writers this is just laziness.

Also, theres a fake news program called wait for it Eagle News (instead of Fox News). Clever. American rock band Toadies still got together and Possum Kingdom is still their one hit. And A Tribe Called Quest still wrote Can I Kick It?

New episodes of For All Mankind arrive on Apple TV+ every Friday.

Rated: TV-MA

Watch on: Apple TV+

Scout Tafoya is a film and TV critic, director and creator of the long-running video essay series The Unloved for RogerEbert.com. He has written for The Village Voice, Film Comment, The Los Angeles Review of Books and Nylon Magazine. He is the author of Cinemaphagy: On the Psychedelic Classical Form of Tobe Hooper, the director of 25 feature films, and the director and editor of more than 300 video essays, which can be found at Patreon.com/honorszombie.

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For All Mankind relishes its three-way race to Mars [Apple TV+ recap] - Cult of Mac