Category Archives: Google

Cookies are one of the many questionable pacts we have made online, where privacy is exchanged for convenience without being entirely sure about the consequences. As with so many arrangements involving our data, this deal is being rewritten under the gaze of regulators.

Last week Google issued an update on how it is replacing cookies on its Chrome browser, which is important because two-thirds of web browsing around the world is on Chrome.

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Put simply, a cookie is a text file that is dropped into your browser by a website when you visit it. In the UK and EU, you are asked to consent to multiple cookies when you click on a site (and yes its worth checking just how many cookies you agree to take on when you give your consent).

The new head of the UKs data watchdog, John Edwards, told BBC Radio 4s Today programme last week on international data privacy day that he is no fan of the consent-clicking process. Thats not a very effective way of rebalancing the power relationship between consumers and companies that profit from consumers data, he said.

Cookie monsters

Cookies identify individual users so the website can record all kinds of things about your activity. Some of this info is helpful, like whether you have logged in to the site before, so you dont have to constantly enter your user name and password every time you visit in the future. This sort of thing is known as a first party cookie.

However, there are types of this technology known as third party cookies that facilitate the storing of information (like your browsing history and your location) by commercial partners often marketing or advertising businesses that might make you slightly more uncomfortable. If you check the cookie consent box on any website, you will be surprised at the number of advertising and marketing-related cookies. Third party cookies, through agreements with multiple publishers and websites, are able to create a profile of individual users and serve targeted adverts to you while you browse across multiple websites. Like other news publishers, the Guardian asks readers if it can use cookies, for purposes such as measuring how often readers visit and use our site, and showing readers personalised ads.

In what appears to be a win for privacy advocates and a blow to publishers, advertisers and the intermediaries that facilitate personalised ads across the web, third party cookies are being phased out across the board. This is in part due to pressure from regulators and pro-privacy laws like GDPR. Apple and Mozilla have blocked third party cookies on their Safari and Firefox browsers and Google is doing the same on Chrome by 2023.

Leaving the FLoC behind

Google is replacing third party cookies with a set of technologies called a privacy sandbox and last week it announced it was changing one of the key proposals. The initial plan was to bundle people into groups (cohorts) with similar interests based on their browsing habits and allow advertisers to serve ads to those groups. This was called FLoC, for Federated Learning of Cohorts.

After feedback from the industry, which included warnings that individuals could still be identified as they browsed across the web under the FLoC system, Google is now proposing a different system. It is called Topics, in which the Chrome browser notes your top interests for that week based on your browsing history and registers them in the browser (like a cookie would) under broad categories like fitness or travel, which are limited in number. Advertisers and publishers are able to access this data via a browser API, which is a feed of information that they can tap into.

Then when users visit a site that has signed up to the system, three of the users topics of interest are shared with the site and its advertisers, allowing the site to serve ads that reflect the users interest in, for instance, rock music or cars.

Google said the topics will not include sensitive categories such as gender or race and the system will allow users to see the topics, remove any they dont like or disable the feature completely. The topics are deleted every three weeks.

In the UK the Competition and Markets Authority and the Information Commissioners Office are looking at the proposals, from a competition and privacy perspective (ie are there disadvantages for Googles rivals in provision of online adverts and will users data be abused). Rivals are also concerned that Google, which has said other parts of its business like YouTube will adhere to these changes, still has a basic advantage through the sheer amount of existing data it has on users. Vinay Goel, the Google product director in charge of the sandbox project, says: We have developed these new proposals in the open, seeking feedback at every step to ensure that they work for everyone, without preferential treatment or advantage to Googles advertising products or to Googles own sites.

According to the Open Rights Group, which campaigns for peoples digital rights, Googles new proposals signal an end to the data gold rush under third party cookies. Conducting behavioural profiling in the browser could constitute an alternative to the existing data-free-for-all model, where your browsing activities are broadcasted to thousands of unknown intermediaries, says Mariano delli Santi, legal and policy officer at ORG.

However, the ORG remains concerned over several issues including the lack of a default opt-in stance, which would see a browser omitted from the scheme unless they chose to be included. This is still behavioural profiling, says the ORG.

Goel adds: We started the Privacy Sandbox initiative to improve web privacy for users, and Topics will allow for users to have greater control over relevant ads without sharing sensitive details such as gender or race.

Nobodys happy so everybody wins

It is a big change for the digital advertising industry. Farhad Divecha, managing director of UK digital marketing agency Accuracast, wonders if the shift will satisfy anyone. Privacy advocates are going to feel that this is still not quite enough, because theres reasons why this is still tracking behaviour. And on the flip side, advertisers are going to say youre taking away stuff from me. And youre taking away my ability to target specifically whom I want to be reaching.

Paul Banister, chief strategy officer at US digital ad management firm Cafe Media, says the momentum nonetheless is with privacy. I think the pendulum has swung pretty far towards privacy here. But he adds: because its easier to understand the topics system, hopefully it will be more something that users feel good about. And if users are happier with the outcome that is better for advertisers, because it makes people more supportive of what their data is being used for.

This could be just the beginning as internet users become more aware of that trade off between privacy and convenience, and regulators continue to challenge the marketing industry upon which much of big tech profits rely, the pendulum could swing further.

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TechScape: Google is changing how it tracks us online but who benefits? - The Guardian

It took more than a year of painstaking, detailed work for Access Allegany the public transportation system in Allegany County to go live onGoogle Maps.

When the project finally reached its goal on Jan. 6, Access Allegany mobility manager Gwen Cooper said she was thrilled to pieces to see it come to life and to see how well it works.

With Google Maps, Access Allegany riders have easy-to-understand trip information, including trip times, bus numbers, pick-up and stop locations and transfers, Cooper said.

It was a project involving Ardent Solutions, mobility managers for Allegany Countys mass transit system; 511NY, the free telephone and web transit service which created the General Transit Feed Specification files for the system and Google Transit, which plugged those data files into Google Maps.

Cooper explained why she believes this is such an important step forward for Access Allegany.

Transportation is always in the top three of issues for our community members and we are always looking to increase ridership, she said.

Key to that effort, according to Cooper, is making the service easier to use.

I dont know if youve ever tried to read a bus schedule, but it can be extremely overwhelming at times, she said. Even those of us who work for Access Allegany who read our bus schedules quite regularly, its sometimes hard for even us to figure out, so the average consumer might not have any idea how to read it.

Some of our routes, depending on where you start and where you want to end up, you might have to transfer to another bus, maybe even two other buses, and it tells you exactly all of that information," Cooper said. "You dont have to think about it. You dont have to figure it out.

Google Maps is also a program familiar to many people. According to Google, more than a billion people use Google Maps every month and more than 5 million active apps and websites are using Google Maps Platform core products every week.

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To get started, open Google Maps and click the Directions arrow. This will provide several travel options at the top of the screen, including flight, cycling, walking, driving and transit, which is represented by a bus icon.

So if youre searching for a public transportation route in Allegany County, you pick that bus icon, Cooper said.

Then type in where you want to start your trip and the trip's destination. Hit search, and all routes meeting that need willbe shown. From there, select the route that works best for you.

To see the stops in a route and other information, click on Details. It calculates the distance to a bus stop as well as the time the bus will arrive and drop you off. Clicking on the "Details" will also let you know the service area of the bus and the bus number.

Additional Travel Information and Options" include a Leave Now tab, which allows the user to select the timing of the trip.

Additional features include the capability to send trip directions to a Google account and to see a breakdown of all the times available for a trip, which means riders can plan transportation hours or days ahead of time.

Allegany County owns Access Allegany, supplying funding for the fixed-route public transit system that runs five buses in six service areas, Monday throughFriday.

Allegany County contracts with First Transit to operate the system, while Ardent Solutions has the contract to provide the management.

Cooper, who works for Ardent Solutions, said it was a 14-month process involving a great deal of trial and error to meet Google Transits exacting requirements.

They are super meticulous, she explained. Obviously, they hold the market on any sort of mapping software thats out there. Theyre very responsive. They followed up. They were understanding if it was going to take some time to update the GTFS file."

Close enough was not adequate when it came to providing Google Transit with route locations and stop placements.

Cooper said, We had a couple issues with route locations, and theyre very specific about where the stop is placed.

For example, if theyre pulling up outside the Episcopal church in Wellsville which is a stop thats utilized quite often for our riders, within the files that stop has to be on the sidewalk or the side of the road.

When you get into some of these software programs, you think you are at the right spot, but Google Maps would pull it up and it would show the middle of the road, so theyre very meticulous because theyre like, Nobodys going to catch a bus in the middle of the road.

Access Allegany is just beginning to get the word out about its availability on Google Maps. Marketing materials are coming together and a big Facebook push is planned. Customer training sessions are also in the works.

Many riders continue to contact the call center at 585-593-1738 and call center staff now have Google Maps at their disposal to help riders plan trips.

Cooper acknowledged that COVID-19 has decreased business, but she said Access Alleganys ridership numbers are consistent with national averages for mass transit systems. She said Access Allegany tracks ridership numbers daily and the focus is always on improvement.

Ultimately our goal is to increase our ridership and make this an accessible option for anybody in our community that needs transportation, Cooper said.

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County mass transit system on Google Maps: Why Allegany Access is excited - Hornell Evening Tribune

While we all rely on Google or other internet search engines to find and absorb information quickly these days, a recent decision in the Central District of Illinois highlights the problems for expert witnesses relying on internet research as a methodology. See Sherman v. BNSF Railway Co., Case No. 1:17-cv-01192, 2022 WL 138630 (C.D. Ill. Jan. 14, 2022). While Googling is likely a practice that many experts may engage in (though may be loathe to admit it), Google searching alone is a suspect methodology upon which to base expert opinions.

In Sherman, Plaintiff sued Defendant BNSF Railway Co. (BNSF) pursuant to the Federal Employers Liability Act, alleging that during her employment with BNSF, she was exposed to toxic substances and carcinogens, including asbestos, that caused her to develop rectal cancer.

BNSF moved to exclude Plaintiffs medical causation expert. In relevant part, BNSF attacked the experts methodology in arriving at his general causation conclusion that asbestos could cause rectal cancer. During his deposition, the expert testified that in reaching his opinions on certain chemicals and rectal cancer, his general approach is to do a Google search, and thats what I did in this case as well..

BNSF argued that the experts methodology was unreliable, in that he did not retain a list of what he viewed and what information he considered, he has no record of when the Google search was performed, what search terms he used, which sites he looked at, which articles he looked at, and what information he considered and discarded or why.

The Sherman court agreed, noting that the experts methodology his Google search seriously lacks indicia of reliability. In fact, the court noted that the experts methodology is so lacking that it would be nearly useless to apply the non-exhaustive Daubert factors to it in order to determine its reliability. In excluding the experts testimony, the court reasoned that it was entirely precluded from finding [the experts] methodology was reliable where he did not keep any record whatsoever of the particulars of his Google search, including the simple fact of the date(s) on which he performed his Google searches. Significantly, it would be essentially impossible for defense counsel to effectively cross-examine [the expert] at trial without knowing the particulars of [his] Google searches, specifically any information he reviewed and rejected and the reasons for doing so.

Plaintiff tried to resuscitate her expert, noting that his opinions were reliable because he drew from his extensive knowledge, training, and experience as a medical oncologist, he undertook a review of the available literature, considering both positive and negative evidence, and he reviewed publications of authoritative bodies. The court rejected this, noting that [t]he fact that [the expert] purportedly applied his knowledge, training, and experience to the existing data he reviewed does not eliminate the shortcoming that the full extent of that data is not known.

Sherman is obviously not the first case to exclude an expert for failure to conduct a reliable literature review. See e.g., In re Lipitor (Atorvastatin Calcium Marketing, Sales Pracs. and Prods. Liab. Litig., 174 F. Supp. 3d 911, 935 (D.S.C. 2016) (finding that it was not a valid methodology where expert had no explanation for how she identified [medical literature] for her consideration and that she could not simply pick the articles that she happened to remember or that supported her views, discuss them with a little commentary, and state an opinion). Nor is it even the first case to find that conducting Google searches does not an expert make. See e.g. Price v. LOreal USA, Inc., 2020 WL 4937464, at *4 (S.D.N.Y. Aug. 24, 2020) (where expert opinion that ingredient in hair products was well known to consumers was based on certain Google searches among other document review, and where expert didnt list every article that [he] saw during those searches, his methodology was unreliable because [w]ithout a record of the materials reviewed, [the experts] methodology cannot be tested, challenged or replicated); Wai Feng Trading Co. Ltd., v. Quick Fitting, Inc., 2018 WL 6726557, at *10 (D.R.I. Dec. 21, 2018) (holding that expert methodology was rooted in guesswork and unhelpful under Rule 702 where expert noted that his methodology was based in part on online searching and Google, although he was unable to say what this research revealed); see also Toffoloni v. LFP Pub. Group, LLC, 2010 WL 4877911, at *2 (N.D. Ga. Nov. 23, 2010) (excluding damages experts opinion as unreliable in case where plaintiff sought damages for publication of unauthorized photographs; plaintiffs expert calculated the value of the photographs based on researching the value of the publication of another public figures photographs, and concluded plaintiffs images were worth more because [she] was a bigger celebrity based . . . on Google search results).

However, Sherman is a good reminder of the necessity to be ready to support your experts literature search, and also to challenge the search methodology of any opposing expert. A reliable literature review uses formal search methods to allow a researcher to obtain a neutral snapshot of the existing research on a particular question. In re Lipitor, 174 F. Supp. 3d at 929. In addition to relying on formal search methods beyond Google (e.g. searches of academic and/or scientific databases), an expert should document his or her literature searches and materials reviewed. Likewise, an expert should be prepared to describe the method of his or her searches at deposition, including how certain material was chosen to rely on and how certain material was distinguished by the expert. While your expert still may want to utilize Google in part, relying solely on Google searches and failing to document them could lead to the opinions based on those searches or the experts entire testimony to be excluded. The Sherman opinion does not say whether the excluded expert used Googles Im Feeling Lucky button for his searches, but his luck ran out when he was required to show his work.

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Let Me Google That for You: A Recent Central District of Illinois Opinion Highlights the Limits of Googling by Expert Witnesses Under Rule 702 and...

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Survivors of intimate partner violence searching for help may now have easier access to the National Domestic Violence Hotline thanks to a new feature launched by Google.

Starting Tuesday, when people in the US search Google for information related to domestic violence, "they will see a box at the top of the search results displaying the contact information for the (National Domestic Violence) Hotline with direct access to our phone and chat services," Crystal Justice, chief external affairs officer for the hotline, wrote in a Googleblog post. "This will help survivors, especially those in crisis, get the information and connection to the 24/7 support they need quickly and with less scrolling."

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According to data provided by the hotline, domestic violence affects more than 12 million people in the US every year. The National Domestic Violence Hotline is the only national 24-hour domestic violence hotline providing compassionate support, life-saving resources and personalized safety planning via phone, online chat and text, according to the post.

A box displaying the National Domestic Violence Hotline information on Google.

The hotline's mission is "to answer the call to support and shift power back to those affected by relationship abuse 24 hours a day, 7 days a week," according to the post. Questions and advice that the hotline's advocates can help survivors with include managing search and browsing history; using computers found at the local library, internet cafe or shelter; and setting up an alternate email account that a partner doesn't know about.

This isn't the first time Google has partnered with a national association to help other at-risk communities get quick access to help and resources. "Help is available. Speak with someone today," reads, for example, a similar box displaying the National Suicide Prevention Lifeline contact information at the top of Google search results when users search for related information.

Google said it also surfaces resources for other crisis situations, including sexual assault and drug addiction, in search results.

The National Suicide Prevention Hotline is one of many suicide and crisis intervention hotlines available to call or text when in need of help.

If you feel like you or someone you know is in immediate danger, you should call 911 (or your country'slocal emergency line) or go to an emergency room to get immediate help.

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Google to display domestic violence hotline on related searches - CNET

DRAPER, Utah (ABC4) Another Utah community will have access to Google Fiber soon.

The Draper City Council approved an agreement that will allow Google to provide high-speed, high-bandwidth internet service to residents and small businesses in Draper.

Infrastructure construction will begin in spring 2022 with an estimated completion date of one year. The new agreement will allow Google Fiber to access any public infrastructure needed for installation purposes including public roads, park strips and other city property.

Google Fiber uses fiber optic cables to bring high-speed internet to homes and businesses. When approved, the provider can install fiber optic cables in the citys utility right of way.

We are proud to have finalized an agreement with a private company that does not impose a financial obligation on the City or taxpayers for the infrastructure and service, said Mayor Troy Walker. As we are all increasingly reliant on dependable internet access for school, work, and other needs, it was important to the city to pursue this partnership. Google Fiber will be a great addition to our community.

Since 2015, Google Fiber has been expanding across the Wasatch Front, settling into multiple cities since then.

Everyone deserves access to fast, reliable internet, said Jacob Brace, Government and Community Affairs Manager for Google Fiber. Google Fiber is looking forward to helping Draper residents accomplish all the things they need to do online every day with dependable internet.

For more about Google Fiber, click here.

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Google Fiber expanding to another Utah city - ABC 4

Google

Tuesday marks the beginning of a new year -- the Lunar New Year.

On this day, also known as the Chinese New Year, we bid farewell to the Year of the Ox and welcome the Year of the Tiger. Referred to as the Spring Festival in China, the holiday is traditionally a time to honor deities and ancestors.

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Joining in the celebration of the new lunar year, Google created a Doodle that welcomes the Year of the Tiger. In Asian cultures, the tiger -- not the lion -- is considered the king of the jungle, so people born during a Tiger Year are thought to be brave and natural leaders.

Joining the tiger in Google's Doodle are peach blossoms, traditional foods that represent good fortune and Chinese lanterns, which typically decorate houses and public places as a symbol of hope and joy.

While the new year is typically associated with a fresh start in many cultures, the Lunar New Year is seen as a time of reunion and rebirth, marking the end of winter and the start of spring. Unlike holidays tied to the solar Gregorian calendar, the traditional Chinese calendar marks the days of the year through the ancient lunisolar Chinese calendar system, which bases months on the moon's phases.

Homes are thoroughly cleaned to sweep away old ill fortune to make room for coming good luck, and fireworks are set off to ward off evil monsters and bad luck. Google is again joining in the celebration, planting a search Easter egg that sets off a fireworks display on its results page when you search for terms related to the Lunar New Year, including Year of the Tiger.

The festivities typically last about two weeks, kicking off with a nighttime parade featuring floats, dragons, dancers and musicians. And while recent celebrations have been more subdued than usual, the spirit can't be dampened.

The most common way to wish someone a happy Chinese new year is the Cantonese greeting, "Gong hei fat choy." However, you say it, happy Lunar New Year!

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Google Doodle welcomes Lunar New Year 2022: the Year of the Tiger - CNET

Competition Commission of India (CCI), the antitrust watchdog imposed penalties on five tyre manufacturers and a tyre makers' association for indulging in cartelisation on wednesday. The CCI imposed a penalty of Rs 425.53 crore on Apollo Tyres, Rs 622.09 crore on MRF, Rs 252.16 crore on CEAT, Rs 309.95 crore on JK Tyre, and Rs 178.33 crore on Birla Tyres and told them to cease and desist from unfair business practices. It also slapped a fine of Rs 8.4 lakh on Automotive Tyre Manufacturers Association (ATMA). However, this is not the first time that the CCI has taken such a bold step. Here is a look at some popular cases where the watchdog imposed penalties.

The BCCI was slapped with Rs 52.2 crore fine, by the CCI in 2013 for misusing its position. The watchdog found that not only were IPL team ownership agreements unfair but were unjustly in favour of the BCCI. (Image: PTI)

In 2014, the commission slapped a fine of Rs 2,545 crore on 14 car manufacturers for failing to sell spare parts in the open market. The manufacturers that were penalised included Maruti Suzuki, Mahindra & Mahindra, Tata Motors, Toyota, Honda, Volkswagen, Fiat, Ford, General Motors, Nissan, Hindustan Motors, Mercedes, and Skoda. However, this was not the last time that the watchdog took action against auto giants. Last August, the CCI slapped a fine of Rs 200 crore on Maruti Suzuki over dealer discount policy.

In 2014, the CCI imposed a fine of Rs 1 crore on Google for failure to comply with the directions given by the Director-General seeking information and documents. The order was passed on a reference made by the DG to CCI alleging inter alia non-cooperation by Google. The DG was investigating the information filed by Matrimony.com Private Limited and Consumer Unity & Trust Society (CUTS) against Google for alleged abuse of market power. Later in 2018, Google's parent company Alphabet was penalised over Rs 135 crore for search bias.

The CCI imposed a fine of Rs 258 crore in 2015 on Jet Airways, IndiGo, and SpiceJet for cartelisation in fixing fuel surcharge for transporting cargo. (Image: Reuters)

In 2021, the CCI imposed a fine of Rs 6,307.32 crore on top-10 cement companies in the country along with the industry body Cement Manufacturers Association (CMA). The watchdog alleged that the companies worked as cartels, fixed prices, and curbed supply to increase their profit.

In September, the CCI imposed penalties totalling over Rs 873 crore on United Breweries Ltd, Carlsberg India, All India Brewers' Association (AIBA), and 11 individuals for cartelisation in the sale and supply of beer. However, the NCLAT, in December, imposed a stay on the CCI order.

Last December, the CCI suspended the approval for the Amazon-Future deal and also imposed a Rs 202 crore penalty on Amazon. As per the CCI order, which came after the watchdog heard the complaint by Future Coupon seeking revocation of its nod to Amazon's investment, the penalty imposed on Amazon was for providing false information and suppressing material particulars.

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From Google to BCCI; here is a look at companies penalised by CCI - CNBCTV18

Google is adding an Offers tab to the Google Play app thats intended to help you find deals on games and apps, the company announced Thursday. Google says the Offers tab will include things like sales on games and in-game items, rewards and bundled offers, discounts on movies and books, and apps offering free trials. The new tab launches this week with a rollout thats underway, and Google says it will be available to more people in the United States, India and Indonesia over the coming weeks, and more countries later in 2022.

The prominent placement of the Offers tab right at the bottom of the app could make it an easy place to check out whenever you check Google Play, and Google is promising that it will add new deals every day. However, the majority of mobile apps are already free, so well have to wait and see if the deals that actually show up end up being worthwhile.

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Google is adding an Offers tab to Google Play to help you find deals on games and apps - The Verge

1. How Google tracks you online may be changing  Marketplace
2. Three U.S. states, D.C. sue Google over location-tracking  Reuters
3. Four AGs sue Google for allegedly tracking you without permission  CNBC
4. DC, Washington, Texas and Indiana sue Google, alleging it deceived customers about location data  The Washington Post
5. Google Deceived Users About Location Tracking, States Allege  The Wall Street Journal
6. View Full Coverage on Google News

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How Google tracks you online may be changing - Marketplace

A Google-produced coloring book may have just offered the first official mention of the Pixel 6A, the rumored affordable followup to last years flagship Pixel 6 and 6 Pro, Droid-Life reports. The coloring book was sent out alongside a Nest Audio smart speaker to members of Googles Pixel Superfans group, which was launched last year to provide a VIP experience for Pixel lovers including access to limited-edition swag.

Images of the coloring book shared by Droid-Life show a variety of black and white sketches of Google devices like phones, smart displays, and security cameras in need of some color. A table-of-contents lists a Pixel 6A, a phone which Google has never publicly mentioned. Unfortunately, turning to pages 6 and 7 doesnt show the phone.

This wouldnt be the first time an unreleased Google phone has been mentioned in an unusual place. For example, a reference to the Pixel 5A (itself an affordable followup to the Pixel 5) appeared in the metadata of a photo posted to one of Googles R&D blog posts. Google generally has an unusual approach to announcing its phones, tweeting images and confirming details months ahead of their official launches.

Of course, its perfectly possible that a mention of a Google Pixel 6A is just a typo. But as leaks have started to emerge about the unannounced device, it seems safe to assume that such a phone is on the way, especially given the Pixel 3, 4, and 5 were all followed up with more affordable A-series devices.

As for what form the Pixel 6A could actually take, leaked renders from November suggest itll have a similar overall design to the Pixel 6 with a black camera bar on its rear, but with a smaller overall design. Itll reportedly use the same Google Tensor processor as the Pixel 6, but will feature a lower-resolution 12.2 megapixel main camera, compared to the 50-megapixel sensor on the 6. Theres also no sign of a headphone jack, which is a shame given the feature has been a staple of Googles previous A-series phones.

Google did not immediately respond to The Verges request for comment. If youd like to try out the Google Pixel-themed coloring book (lacking the Pixel 6A mention), Google has an online version you can try out right here.

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Google leaks Pixel 6A name in, of all things, a coloring book - The Verge