Category Archives: Cloud Computing

Mumbai: Known for its Photoshop and Illustrator software packages used primarily by design professionals, Adobe Systems Inc. is now betting big on providing creative and marketing professionals solutions that reside in the cloud.

Cloud computing typically allows companies to use software as a service (SaaS) rather than pay for it upfront.

Adobes solutions broadly cover three areasthe Document Cloud (to help create and manage documents), Creative Cloud (for designing purposes) and Experience Cloud (to monitor and analyse customer behaviour).

We couldnt have been more pleased with what we have done with (our) Creative Cloud, Shantanu Narayen, chairman, president and CEO, Adobe told a media gathering in Mumbai on Wednesday.

Narayen insisted that there is a massive tailwind of digital globally, and consumer expectations have risen dramatically. The next generation of software will be consumer-in, he said, implying that companies need to sharpen their focus on customer satisfaction in todays digital world.

The companys senior executives are also bullish about Adobes prospects in India. In India, we are just starting to ride the (customer) experience wave, said Kulmeet Bawa, Adobes managing director for South Asia. He added that there is a lot of headroom for growth for Adobe in India, which employs about 5,200 people in the country30% of the global headcount.

In this context, Narayen also underscored Adobes reliance on partnerships.

Citing the example of the companys long-term partnership with Microsoft Corp., he said, While we currently have our Experience Cloud running on Microsofts Azure platform, the vision, going forward, is to have all our clouds on Azure.

ALSO READ: Despite Trumps protectionism, India to remain Adobes innovation hub

Speaking about trends, Narayen pointed out that chief marketing officers (CMOs) and chief digital officers (CDOs) and other C-suite executives are increasingly asking how they can also figure out digital transformation for their organizations.

Analysts concur that as customers become central to how enterprises transform themselves digitally, CMOs and CDOs are having more say in how advertising campaigns are devised and runand how the tech tools needed to create, run, manage and analyse those campaigns are bought and implemented.

Research firm Gartner Inc. noted in its CMO Spend Survey 2016-17 that CMOs now oversee or heavily influence customer experience, technology spending, and profit and loss performance as means to deliver growth. A report from research firm International Data Corp. (IDC), too, forecasts that spending on marketing technology will increase from $20.2 billion in 2014 to $32.4 billion in 2018.

Gartner uses the term digital marketing hub that can be likened to the so-called marketing clouds that consolidate and simplify the use of multiple marketing technology tools.

In its February 2017 report, Magic Quadrant for Digital Marketing Hubs, Gartner lists 22 companies. Adobe, Salesforce.com Inc. and Oracle Corp. dominate this market, according to the report.

There are a few challenges, though, in expanding this market, analysts say. For instance, Sujit Janardanan, vice-president of marketing at Aranca, a global research and advisory firm, believes that many of the tools that are part of the marketing clouds do not work smoothly.

There are integration and skills-availability issues, he said. Whats more, he added, is that the cloud offerings from large companies such as Adobe and Oracle are super-expensive, costing many times more than what smaller providers such as HubSpot Inc. would charge.

First Published: Thu, May 04 2017. 02 11 AM IST

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Adobe bets big on cloud computing for marketing, creative professionals - Livemint

This is the second entry in an insideHPC series that explores the HPC transition to the cloud, and what your business needs to know about this evolution. This series, compiled in a complete Guideavailable here, covers cloud computing for HPC, industry examples, IaaS components, OpenStack fundamentals and more.

Cloud technologies are influencing HPC just as it is the rest of enterprise IT. The main drivers of this transformation are the reduction of cost and the increase in accessibility and availability to users within an organization.

Traditionally, HPC applications have been run on special-purpose hardware, managed by staff with specialized skills. Additionally, most HPC software stacks are rigid and distinct from other more widely adopted environments, and require a special skillset by the researchers that want to run the applications, often needing to become programmers themselves. The adoption of cloud technologies increases the productivity of your research organization by making its activities more efficient and portable. Cloud platforms such as OpenStack provide a way to collapse multiple silos into a single private cloud while making those resources more accessible through self-service portales and APIs. Using OpenStack, multiple workloads can be distributed among the resources in a granular fashion that increases overall utilization and reduces cost.

While traditional HPC systems are better for a certain workload, cloud infrastructures can accommodate many.

Another benefit of breaking down computation siloes is the ability to accommodate multidisciplinary workloads and collaboration. While traditional HPC systems are better for a certain workload, cloud infrastructures can accommodate many. For example, they can be used to teach computation techniques to students as well as provide a resource for researchers to make scientific discoveries. Traditional HPC infrastructures are great at solving a particular problem, but they are not very good at the kind of collaboration that modern research requires. A multidisciplinary cloud can make life-changing discoveries and provide a platform to deliver those discoveries to other researchers, practitioners or even directly to patients on mobile devices.

Definitions of cloud computing vary, but the National Institute of Standards and Technologies(NIST) has defined it as having the following characteristics:

Applied to HPC workloads, the service and delivery model is generally understood to include the following buckets, either individually or combined (derived from NIST definition):

Public clouds will contain sufficient compute servers, storage amounts and the networking necessary for many HPC applications.

The various types of infrastructure described here can physically reside or be deployed over the following types of clouds:

The various types of infrastructure can physically reside or be deployed over the above three types of clouds.

Over the next few weeks this series on the HPC transition to the cloud will cover the following additional topics:

You can also download the complete report, insideHPC Research Report onHPC Moves to the Cloud What You Need to Know, courtesy of Red Hat.

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Cloud Computing Continues to Influence HPC - insideHPC

Reliance Communications undersea cable arm Global Cloud Xchange has entered into an agreement with two other companies to provide cloud computing services.

Under the agreement, data centre company Aegis Data will host cloud solutions of vScaler within its data centre and GCX will connect customers to access cloud solution through its network.

"As part of this strategic partnership, Aegis will provide vScaler with the necessary power and infrastructure requirements that will allow both organisations to capture the increasing demand for scalable HPC (high power compute)-on- demand services from enterprises in the region," a joint statement from the three firms said.

The partnership supported by Global Cloud Xchange (GCX) will enable direct access to vScaler's Cloud Services platform, it added.

Industry findings have projected that the HPC market is expected to grow up to USD 36.62 billion by 2020, at a compounded annual growth rate (CAGR) of 5.45 percent.

"This triangulated partnership supports these demands in perfect harmony, meaning that those organisations looking for HPC requirements can have their demands serviced all under one roof," vScaler Chief Technology Officer David Power said.

Link:

RCom arm in tie-up for cloud computing - Moneycontrol.com

Forbes

Roundup Of Cloud Computing Forecasts, 2017 Forbes Cloud platforms are enabling new, complex business models and orchestrating more globally-based integration networks in 2017 than many analyst and advisory firms predicted. Combined with Cloud Services adoption increasing in the mid-tier and small ...

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Roundup Of Cloud Computing Forecasts, 2017 - Forbes

Steve Lack is Vice President of Cloud Solutions for Astadia.

New technology that experiences high growth rates will inevitably attract hyperbole. Cloud computing is no exception, and almost everyone has his or her own definition of cloud from its on the internet to a full-blown technical explanation of the myriad compute options available from a given cloud service provider.

Knowing what is and what is not a cloud service can be confusing. Fortunately, the National Institute of Standards and Technology (NIST) has provided us with a cloud computing definition that identifies five essential characteristics.

On-demand self-service. A consumer [of cloud services] can unilaterally provision computing capabilities, such as server time and network storage, as needed, automatically without requiring human interaction with each service provider.

Read: Get what you want, when you want it, with little fuss.

Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, tablets, laptops and workstations).

Read: Anyone, anywhere can access anything you build for them.

Resource pooling. The providers computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand.

Read: Economies of scale on galactic proportions.

Rapid elasticity. Capabilities can be elastically provisioned and released, in some cases automatically, to scale rapidly outward and inward commensurate with demand. To the consumer, the capabilities available for provisioning often appear unlimited and can be appropriated in any quantity at any time.

Read: Get what you want, when you want it then give it back.

Measured service. Cloud systems automatically control and optimize resource usage by providing a metering capability as appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled and reported, providing transparency for both the provider and consumer of the utilized service.

Read: Get what you want, when you want it, then give it back and only pay for what you use.

Each of these five characteristics must be present, or it is just not a cloud service, regardless of what a vendor may claim. Now that public cloud services exist that fully meet this cloud computing definition, you the consumer of cloud services can log onto one of the cloud service providers dashboards and order up X units of compute capacity, Y units of storage capacity and toss in other services and capabilities as needed. Your IT team is not provisioning any of the hardware, building images, etc., and this all happens within minutes vs. the weeks it would normally take in a conventional on-premise scenario.

Opinions expressed in the article above do not necessarily reflect the opinions of Data Center Knowledge and Penton.

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How Do You Define Cloud Computing? - Data Center Knowledge