Category Archives: Automation

The proportion of automotive manufacturing and supply companies hiring for industrial automation related positions rose in October 2021 compared with the equivalent month last year, with 71% of the companies included in our analysis recruiting for at least one such position.

This latest figure was higher than the 65% of companies who were hiring for industrial automation related jobs a year ago and an increase compared to the figure of 70.5% in September 2021.

When it came to the rate of all job openings that were linked to industrial automation, related job postings dropped in October 2021, with 9.1% of newly posted job advertisements being linked to the topic.

This latest figure was a decrease compared to the 10.2% of newly advertised jobs that were linked to industrial automation in the equivlent month a year ago.

Industrial automation is one of the topics that GlobalData, from whom our data for this article is taken, have identified as being a key disruptive force facing companies in the coming years. Companies that excel and invest in these areas now are thought to be better prepared for the future business landscape and better equipped to survive unforseen challenges.

Our analysis of the data shows that automotive manufacturing and supply companies are currently hiring for industrial automation jobs at a rate higher than the average for all companies within GlobalData's job analytics database. The average among all companies stood at 5.8% in October 2021.

GlobalData's job analytics database tracks the daily hiring patterns of thousands of companies across the world, drawing in jobs as they're posted and tagging them with additional layers of data on everything from the seniority of each position to whether a job is linked to wider industry trends.

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Industrial automation hiring levels in the automotive industry rose in October 2021 - just-auto.com

Cognitive automation is relatively a new dimension, but experts believe that it can offer a substantial upgrade over the traditional generations of automation software. Now, IT leaders are looking forward to expanding their range of cognitive automation applications to support their businesses. Cognitive automation is also currently one of the hottest topics in the automation space. It brings an extra layer of artificial intelligence and machine learning to the mix of the other technologies. These machine learning bots facilitate the best ways to complete complex tasks as this technological collaboration enhances thinking and decision-making capabilities to the automation solution. Cognitive automation is an up-and-coming solution and has found various applications in businesses. In this article, we have listed the top cognitive automation applications that are transforming enterprises.

Offering innovative and secure customer service with chatbots: While chatbots are gaining popularity, their impact is limited to the extent of their integration in the business processes. For instance, if the technology is not integrated into the legacy billing system of a business, the customers will not be able to change their billing period through the chatbot. But cognitive automation allows building chatbots that can make changes in other systems efficiently.

Warehouse management: Managing warehouses that are located in multiple geographical locations might be a challenging task for a company. Keeping track of all the inventory, maintaining the machinery, and getting certain issues resolved whenever anything arises are some of the tasks related to warehouse management. Cognitive automation can automate the entire process making sure that all the warehouses are safely managed.

Retail measurement: One of the biggest challenges in the retail industry is harmonizing data from different stores. Cognitive automation can help retailers enhance their data collection process to create better analytics and AI applications. Companies implementing cognitive process automation applications can establish global standards at the local level.

Handling batch operations: Batch operation is an integral task in the banking and finance sector, but it is also one of the most challenging tasks. Failure to ensure timely processing of the batch operations can have grave consequences. Cognitive automation can help organizations monitor these batch operations to ensure they are processed in time.

Customer onboarding: Most B2C businesses have a customer onboarding process that is critical to reducing churn and convincing the customers to start using the products or services. Through OCR and cognitive automation, most customer onboarding actions can be resolved instantly. Even companies that rely on legacy systems can implement this technology to improve customer experiences.

Manage telecom reports: In the telecom sector, the userbase is in millions, so, it is challenging to manually handle the database. Cognitive automation can directly access the customers queries based on their inputs and then provide a solution. Even if the queries include a new connection, renewal of connection, and technical issues, and change of plans.

Intelligent document processing: There are various use cases for handling scanned documents that need manual processing one by one. The processors must retype the text or use standalone optical character recognition tools to copy-paste information from a PDF into the system for further processing. Implementing cognitive automation enables the processor to make decisions based on extracted and persisted information.

Accounting: Accounting departments vastly benefit from cognitive automation The accounting teams can automate the invoicing process by programming the software bot to receive the invoice information. The software bot can also mimic the role of a human by opening a mail, extracting the information from the invoice, and copying it into the companys accounting system.

Managing IT infrastructure in manufacturing: Modern-day manufacturing involves a lot of automation in its processes to ensure the large-scale production of goods. It also keeps the cost to a minimum to meet the demands of the customers. This technology can also manage software issues without human supervision or interference.

Handling logistics operation: One of the worst things that can happen while handling a logistics operation is facing delivery delays. This attracts trouble from both the end-users and sometimes from the management officials. In case of any failures or issues in this department, cognitive automation can solution check and resolve the issue in no time.

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Top 10 Cognitive Automation Applications for Businesses in 2021 - Analytics Insight

Artificial intelligence is going to change accounting, but not in the ways that you think.

By now, AI is being utilized in almost every industry. While in some sectors automation could lead to a reduction in the number of jobs, for accountants, its impact is beneficial. If youre a practicing CPA, rest easy; technology isnt coming here to take your job, its here to make your job better.

Like the previous adoption of calculators or online bookkeeping services, the industry, and those who serve in it, are safe. People still provide what technology and algorithms cant, particularly trust and client interactions. But technology and algorithms can replace much of the work that no one enjoys doing, while simultaneously freeing up CPAs to become better partners to the organizations they work with.

Eliminating the mundane

Whether youre an accountant just starting out or higher up the ladder, you know that many of the tasks for a new accountant are repetitive and boring. But they need to be done. Items like data entry, reconciliation, adjusting entries and categorizing expenses have long been the responsibilities and bane of the newly employed accountant. Few, if any, enjoy this work.

AI in accounting is significantly reducing and in some cases eliminating these tasks. That doesnt mean less experienced accountants are now replaceable. A person is still needed to verify there are no unintended errors in the data. Someone still needs to make sense of and explain all the data. It means less copy and paste during your workday, not a reduction in hours.

Increased accuracy and efficiency

Many repetitive tasks are prone to human error. When youre plugging in data all day, its understandable: Sometimes a keystroke is missed or an item gets duplicated or put on the wrong line in a spreadsheet. Automating these tasks actually increases the accuracy of reports, while drastically reducing the amount of time necessary to compile them.

Imagine spending an hour each day to verify the numbers, rather than four hours just plugging numbers in. Month-end closing reports can take a couple of hours to analyze rather than 20 to compile. When this type of work is automated, it allows accountants to focus on other types of work, often more creative and strategic.

More, happier clients

Increased efficiency and accuracy have trickle-down effects that boost your bottom line. Accounting practices are limited in the number of clients they can take on based on the amount of time required to input data and create reports. Accountants know theres no shortage of people looking for their skill sets. With the mundane and time-consuming tasks out of the way, you can actually increase your client base.

It also means you can give more time to each client. Rather than emails piling up and having clients beating down the door to get information and reports, youll be able to respond and provide them with what they need quickly. This also allows you to talk to them about more strategic concerns like spend and income rates, trends across periods, and suggestions for future actions. Combine this level of service with more accurate reports and youve drastically improved client relationships at the same time youre taking on additional business.

Less stress at tax time

April and the months leading up to it can seem like an endless pile of receipts, forms, spreadsheets and transactions to categorize to prepare taxes. AI can help with all of that. Weve already talked about the ability of AI to eliminate data entry and perform reconciliation, but it can do even more than that at tax time.

Automation can ensure that not only are all of the numbers compiled accurately, but the information is optimized for tax purposes. In the future, it will also be able to scan for any available tax credits and integrate with the IRS submission portal.

Accountants and tax professionals will still be needed at tax time, because a human will still need to verify that the numbers make sense and double-check that the technology did its job correctly. Theyll just be able to take on more clients, achieve a bit more balance, and get a better nights rest during crunch time.

Trust still comes from humans

Automation isnt here to replace accountants. In fact, AI in accounting is designed to benefit from humans, rather than being standalone. It will shift the nature of your daily tasks, with junior accountants performing more strategic, creative work and senior accountants having more client interaction. In the end, the financial professionals that we work with are more than happy with these changes.

Financial professionals are increasingly relying on technology to help run their practices and perform their duties. The breadth of continuing professional education courses that teach tech solutions is evidence of this. AI is at the forefront of new technology for the industry, and adopting it early will give you an advantage as the industry and client expectations shift.

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Automation won't replace CPAs. It will enhance them - Accounting Today

It seems like just yesterday we were all relishing the end of 2020 and looking ahead to 2021. Now, 2021 is nearing its end, and many of us are preparing to enjoy the Christmas season. Adding HomeKit support to my Christmas decorations was my first introduction to HomeKit, so its only fitting that we kick off the season with my official guide to automating your Christmas decorations.

HomeKit Weekly is a series focused on smart home accessories, automation tips and tricks, and everything to do with Apples smart home framework.

Before you start buying HomeKit accessories to automate your Christmas decorations, I advise purchasing a device that will act as a HomeKit Home Hub. The support devices are Apple TV, HomePod, HomePod mini, or an iPad that stays plugged up.

As long as these devices are signed in to iCloud, youll be able to manage devices and run automations while youre away from home. Its not required for HomeKit but is certainly highly recommended.

If you keep your Christmas decorations reasonably simple, an easy way to use HomeKit to automate them is by turning off and on of your Christmas lights with an outlet adaptor. Here are a few of the ones I recommend:

The outlet from Eve is the most expensive, but it does add Thread support to your network. To put it simply, Thread is a purpose-made mesh networking protocol for HomeKit and other types of smart home devices that create direct peer-to-peer communication. Its self-maintaining, self-healing, and self-routing, allowing all your devices to communicate directly with each other with ease.

When you get the devices installed, youll then have the option to turn your tree on and off from Siri or the Home app. You can also create a HomeKit automation to automatically do it at Sunset or a particular time (I explain how to configure these automations at the end of the article).

Now, I am not allowed to touch the Christmas lights on the tree at my house, but if you are, check out Twinkly. With Twinkly, youll restring your tree with smart home-enabled lights. Twinkly has just added native HomeKit support to their product (Gen II and Plus models), so Ill have a full review in the coming weeks. If the model youre using doesnt natively work with HomeKit, you can use HOOBS to bridge it to HomeKit. Twinkly also sells prelit Christmas trees and outdoor lights.

I mentioned Twinkly already in this article, but what if you already have some outdoor lights that you want to use with HomeKit? Here are a few products I recommend.

You want to stick with outdoor rated plugs when using outdoor lights because ones rated for indoor arent made to withstand extreme cold, moisture, or rain.

The concept with these plugs is the same. You plug the lights into the adaptor, and then the adaptor goes into the wall.

Once all of your devices are in the Home app, you can interact with them in multiple ways. Of course, the easiest is to use the Home app to turn them off and back on whenever you please.

If you have a HomePod, you can use Siri to turn them off based on the devices name: Hey Siri, turn on my Christmas Tree lights.

If you want a more hands-off approach, its ideal to let HomeKit manage the timing for you. Go to the Automations tab in the Home app, tap the + button, choose Add Automation, Choose A Time of Day Occurs, and then choose your timing. For example, an easy way to work with Christmas is to have them turn on at Sunset. Youll then want to create a second automation to turn them off either at Sunrise or when you go to bed.

There are a lot of fun ways to automate your Christmas decorations using HomeKit with low-cost devices. Its easy to start small with a single HomeKit plug for your main tree and interact with it in the Home app.

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HomeKit Weekly: Tis the season to automate all your Christmas decorations with HomeKit - 9to5Mac

By Navin Narayan, CEO, Acme Intralog

As per a 2021 MHI Annual Industry Report, 53% of global companies will increase their investment in robotics and automation. The Middle East has been slower than other markets in adopting automation solutions, however, the pandemic brought about a revolution in e-commerce and companies had to quickly scale up operations to meet increasing demand. We see bigger companies embracing the trend for automation a lot faster than smaller ones as larger companies in pharma and retail sectors already have some automated solutions along their supply chain yet tend to face a bottleneck when it comes to their end of line.

This is where robotic palletization and automation solutions can fill the gap and handle a significantly higher throughput faster, more accurately, and safer at a lower cost than teams of employees working in multiple shifts.

As the e-commerce industry in the region experiences exponential growth rates, it becomes imperative to enhance the efficiency and safety of warehouses to ensure smooth operations. One way for regional companies to improve their warehouse productivity is by using collaborative robots (cobots) that can work with employees to complete repetitive tasks. This allows employees to focus on more revenue-generating work and avoid tasks that can cause health issues like lower back injuries. Cobots can skyrocket warehouse operation speeds and at the same time generate a quick return on investment.

A lot of smaller companies are not yet on board with automating their end of line as their throughputs are more manageable and probably also due to the perception that a substantial investment is required to automate manual processes, particularly when it comes to robotic solutions. Yet robotic palletization can provide even smaller companies with significant competitive advantages.

The investment for a basic yet efficient robotic solution typically pays off within 3.8 years on average, for larger installations, this period shortens. As a rule of thumb, if a robot replaces just 3 headcounts, the return on investment is already higher when implementing automation. Robotic palletization is not just about the robot itself. It is the system around the robot, using the right gripper and connecting conveyors which create real competitive advantages.

While requirements differ depending on industry and type of products being handled, robotic solutions can cater to all and solve challenges for any client. Just to name a few examples:

1- High capacity: FMCG companies typically produce a vast quantity of products every day, operating 24/7. This requires approximately 2-3 shifts and a lot of people per day when palletizing manually. A robotic solution can match the production capacity better, at higher speeds, while also enhancing safety standards.

2- Hygiene factors: while companies within the food and beverage industry often have similar needs as FMCG, safety and hygiene play a big role as well, maybe even more so since COVID. Particularly when palletizing liquids or fragile goods, robots are a lot more accurate, preventing damage and therewith avoiding interrupting the process for cleaning after a leakage.

3- Size and weight challenges: some products across different industries are hard to palletize manually, for example, 5 gallons water cans, or heavy products that come in sacks like cement or rice. Robotic solutions improve the process tremendously, they only differ from other solutions in terms of the model of the robot, gripper, and conveyors.

4- Special care products: when handling chemicals, lubricants, or toxic products, the safety for employees and maintaining packaging fully sealed is key. The precision in picking and moving that robots offer allows for the highest safety standards.

Robotic systems tailored to individual needs are the way forward to allow both big and smaller companies significantly optimize their end of line and be more competitive.

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Automation and robotics to power the regional warehousing industry - AMEinfo

NEW YORK, Nov. 24, 2021 /PRNewswire/ -- The global warehouse automation market size is expected to reach USD 30.69 billion by 2028 according to a new study conducted by Polaris Market Research. the market is anticipated to register a CAGR of 14.2% from 2021 2028. The growth of the global market is primarily driven by the increasing adoption of automation and robotics in different end-user industries with the support of continuous development in the field of technology. Additionally, increasing incidences of accidents in industrial workplaces are among the major factor that drives significant growth for the market. Moreover, rising government programs focused on industrial automation technology and increasing R&D investments further complement the market growth.

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Key Highlights of Warehouse Automation Market

In terms of technology, the Automated Storage and Retrieval System (AS/RS) emerged as the most prominent segment and accounted for the largest market share. The AS/RS system primarily provides extraordinary benefits to warehouse managers, such as cutting labor and energy expenses while also encouraging space utilization and avoiding product damage.

Based on application, the e-commerce segment dominated the warehouse automation market, owing to the increased vendor knowledge of the robotics of various parts of e-commerce fulfillment, there has been widespread application of warehouse automation in e-commerce facilities.

Honeywell will establish an advanced warehouse automation R&D facility in the Czech Republic. Honeywell is establishing Central and Eastern Europe as a key warehouse automation hub with the opening of a new development site, which will allow enterprises throughout the continent to test, prototype, and train clients on Honeywell's cutting-edge material handling hardware and software solutions.

DSV, a transport and logistics company, plans to make warehouse automation more accessible to businesses of all sizes. DSV will invest in 20 automated fulfillment centers across North America, Europe, and the Asia Pacific. DSV will be able to offer warehouse automation to various sized businesses, including B2C and B2B, thanks to the large-scale multi-user facilities.

Regional Developments

Story continues

The Asia Pacific region's market is expected to grow significantly throughout the forecast period, owing to rapid industrial development, a developing automotive industry, and a demand for improved material handling solutions in the region. Furthermore, the rising consumer products manufacturing industry in countries such as India, Japan, Korea, and China is expected to drive warehouse automation market expansion. The market in North America is expected to obtain the highest market share over the projection period, owing to the increased adoption of robots and automation technologies, as well as higher labor costs in the region.

Exclusive Discount Offer on this Research Report : https://www.polarismarketresearch.com/industry-analysis/warehouse-automation-market/request-for-discount-pricing

Competitive Outlook

Warehouse automation businesses are constantly innovating to make supply chains and logistics a vital part of global e-commerce. As transportation costs continue to reduce, the origin of manufacturing remains important for the majority of products. As a result, we will see a continuous emphasis on increasing openness and automation in supply chains. The pandemic's influence on the warehouse business will have long-term consequences for the industrial sector. Concerns about worker safety, as well as the need to keep up with the boom in e-commerce orders, highlighted the need for increasing warehouse automation. Schaefer Systems International Pvt Ltd, Armstrong Ltd., Daifuku India Private Limited, GreyOrange, Falcon Autotech Private Limited, KNAPP Group, Addverb Technologies Private Limited, Hinditron Group, Bastian Solution Private Limited, Honeywell International, The Hi-Tech Robotic Systemz Limited, Kardex India Storage Solutions Private Limited, Kion Group, KUKA Group, Muratec, Richfield Automation Ltd, Space Magnum Equipment, and Godrej Consoveyo Logistics Automation Ltd. are some of the key players operating in the global industry.

Target Audience

Supply Side: Automation Solutions Provider

Demand Side: Apparel Industry, Ecommerce Sector

Regulatory Side: Warehousing Development and Regulatory Authority

Have Any Query Or Specific Requirement? Feel Free To Ask Our Industry Experts At : https://www.polarismarketresearch.com/industry-analysis/warehouse-automation-market/speak-to-analyst

Polaris Market Research has segmented the warehouse automation market report on the basis of type, technology, application, and region:

Warehouse Automation, Type Outlook (Revenue, USD Billion, 2016 2028)

Basic Warehouse

Warehouse System

Mechanized Warehouse

Advanced Warehouse

Warehouse Automation, Technology Outlook (Revenue, USD Billion, 2016 2028)

Automated Storage and Retrieval Systems (AS/RS)

Automatic Guided Vehicles (AGVs)

Autonomous Mobile Robots (AMRs)

Voice Picking and Tasking

Automated Sortation Systems

Others

Warehouse Automation, Application Outlook (Revenue, USD Billion, 2016 2028)

E-commerce

Grocery

Apparel

Food & Beverage

Pharmaceutical

Warehouse Automation, Regional Outlook (Revenue, USD Billion, 2016 2028)

North America

Europe

Asia Pacific

Latin America

Middle East & Africa

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About Polaris Market Research

Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for our clientele spread across different enterprises. We at Polaris are obliged to serve our diverse customer base present across the industries of healthcare, technology, semi-conductors and chemicals among various other industries present around the world. We strive to provide our customers with updated information on innovative technologies, high growth markets, emerging business environments and latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities. Adept with a highly competent, experienced and extremely qualified team of experts comprising SMEs, analysts and consultants, we at Polaris endeavor to deliver value-added business solutions to our customers.

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Warehouse Automation Market Size Is Projected to Reach $30.69 Billion By 2028 | CAGR: 14.2% : PMR - Yahoo Finance

PLDT and its wireless subsidiary, Smart Communications are looking to further improve customer experience and enhance their ability to provide digital services faster and more efficiently through automation and end-to-end service orchestration in their integrated network.

"As technology develops, an operator would not want to get stuck with being just a voice and a data provider. The need for engaging in the application and digital service space is obvious. Our ambition is to become a full digital service provider," said Joachim Horn, Next-Generation Solutions Advisor at Smart during the recent Global Analyst Forum hosted by Nokia.

With the complexities brought about by legacy systems, it is crucial for both PLDT and Smart to overcome these challenges to deliver significant benefits to their enterprise, home, and individual customers.

"For customers today, asking for a new service can be a journey, and that is because it is complicated. There are many different systems involved in order to activate such a service," he explained. "When you want to move into end-to-end service orchestration, you have to find a way to deal with that complexity."

Horn added that automation was critical for any telco's bid to become more competitive and agile in the 5G era. "One can only deal with the high complexity of 4G and 5G by automating and managing all dependencies at the right point in time," he said. "Automation will make us much faster and more competitive. It is the only way to leverage the full benefits of 5G--but 5G was not the only reason we wanted to do this. First and foremost, we want to serve our customers better."

Horn said that in handling such a complex network transformation project, it was important to identify specific use cases that will benefit customers, such as bandwidth-on-demanda "simple yet very powerful use case" that the company is currently exploring.

"Self-fulfillment, self-service, self-provisioning and self-assurance--this is where end-to-end orchestration will come into play. Your customer won't need to call you anymore--he can upgrade his speed, for example, with just a press of a button. Everything else, from billing to network systems, are updated automatically," said Horn.

Automation and end-to-end service orchestration are critical components of PLDT and Smart's broader initiative to upgrade their integrated fixed and wireless networks across the country to deliver world-class customer experience.

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PLDT and Smart to Leverage Automation and E2E Service Orchestration - The Fast Mode

DUBLIN--(BUSINESS WIRE)--The "Global Industrial Wireless Automation Market 2021-2025" report has been added to ResearchAndMarkets.com's offering.

The publisher has been monitoring the industrial wireless automation market and it is poised to grow by $1.43 billion during 2021-2025, progressing at a CAGR of over 5% during the forecast period.

The report on the industrial wireless automation market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing adoption of high-speed communication network solutions for fast data transfer in the industrial sector and the increasing focus on predictive maintenance.

The industrial wireless automation market analysis includes the end-user segment and geographic landscape. This study identifies changing market dynamics as one of the prime reasons driving the industrial wireless automation market growth during the next few years.

Companies Mentioned

The report on industrial wireless automation market covers the following areas:

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Key Topics Covered:

1. Executive Summary

2. Market Landscape

3. Market Sizing

4. Five Forces Analysis

5. Market Segmentation by End-user

6. Market Segmentation by Solution

7. Customer Landscape

8. Geographic Landscape

9. Vendor Landscape

10. Vendor Analysis

11. Appendix

For more information about this report visit https://www.researchandmarkets.com/r/senfjt

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Worldwide Industrial Wireless Automation Industry to 2025 - Key Drivers, Challenges and Trends - ResearchAndMarkets.com - Business Wire

DUBLIN, Nov. 24, 2021 /PRNewswire/ -- The "Marketing Automation - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.

Global Marketing Automation Market to Reach $6.3 Billion by 2026

Amid the COVID-19 crisis, the global market for Marketing Automation estimated at US$3.9 Billion in the year 2020, is projected to reach a revised size of US$6.3 Billion by 2026, growing at a CAGR of 8.6% over the analysis period. Cloud, one of the segments analyzed in the report, is projected to grow at a 9.6% CAGR to reach US$4.6 Billion by the end of the analysis period.

Growth in the global is set to be driven by rise of digital advertising, growing usage of the Internet and other technologies, and surging popularity of social media networks. Companies are increasingly relying on the digital media marketing techniques such as search engine marketing, social media marketing, online advertising and mobile advertising while continuing to engage in traditional channels to gain benefits of both the worlds.

Ensuring that the brand stands available, relevant and consistent on social media is difficult for various companies. In addition, organizations are required to regularly update blogs and information while tracking trends, measuring effectiveness of social efforts and engaging with customers. These issues have paved way for social media automation solutions that allow companies to realize the power of marketing automation along with social media to drive gains.

After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the On-Premise segment is readjusted to a revised 6.8% CAGR for the next 7-year period. This segment currently accounts for a 37.3% share of the global Marketing Automation market. Cloud-based tools allow marketers to gain more control over their marketing and business content. These tools allow for the proper implementation of strategies independently without the need to rely on other departments.

The U.S. Market is Estimated at $1.2 Billion in 2021, While China is Forecast to Reach $898.4 Million by 2026

The Marketing Automation market in the U.S. is estimated at US$1.2 Billion in the year 2021. The country currently accounts for a 29.31% share in the global market. China, the world's second largest economy, is forecast to reach an estimated market size of US$898.4 Million in the year 2026 trailing a CAGR of 10.6% through the analysis period.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.1% and 7.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.3% CAGR while Rest of European market (as defined in the study) will reach US$989.3 Million by the end of the analysis period.

In the US, the COVID-19 pandemic onset led to a significant impact on digital advertising during the early part of 2020. However, in the second half of the year, the holiday season and ad spend by political parties aided in compensating for the losses registered earlier in the year. Digital ad spend therefore increased at a double-digit rate for the year.

The increase in online shopping, home deliveries, and connected TV helped maintain the market`s growth. Thriving economies, growing employment opportunities, rising income levels, continuous development of cellular markets, rising 4G penetrations, and increasing spending power in major countries are driving growth prospects in the Asia-Pacific region.

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

2. FOCUS ON SELECT PLAYERS (Total 252 Featured)

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

III. REGIONAL MARKET ANALYSIS

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/hr9d0u

Media Contact:

Research and Markets Laura Wood, Senior Manager [emailprotected]

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Global Marketing Automation Market Research Report 2021: Voice-Based Marketing Automation (VBMA) Gains Momentum with Cutting Edge IVR Solutions -...

Courtesy of a presentation to the recent Ulster Farmers Union (UFU): College of Agriculture, Food and Rural Enterprise (CAFRE) sustainable dairy webinar, UFU dairy committee chair, Mervyn Gordon, inferred that automation is not a silver bullet when it comes to solving the labour crisis in the dairy industry.

Specifically, he indicated that new technologies cannot fully replace the flexibility, dexterity and judgement of the human workforce.

I couldnt disagree more. Personally, I would like my cows to be milked to the same high standard time after time after time!

Moreover, modern tech is capable of identifying problems relating to high cell counts and pending clinical mastitis problems much faster and more effectively than us mere mortals.

The one problem that I have with automation within agriculture whether it be robotic milking or some other form of tech is the extremely hefty service add-ons that accompanies it.

Specifically, where robotic milking is concerned, I would like to see all the manufacturers committing to making spare and replacement partswidely available for a period of at least 20 years post the launch of a new model.

In this way, the farmers making the initial acquisition can enjoy a reasonable period of cost-free robotic milking (everything is relative of course) after the 10-year repayment period on the machine has been completed.

I was lucky enough to have the opportunity to visit the Lemken manufacturing plant in Germany last week.

Already, a significant proportion of the assembly and preparation work is undertaken by robots.

Moreover, the management of the business made it very clear that automation is the future: they cant get enough of it.

And, I have heard similar comments made by leading decision makers within the Irish food industry over recent months.

So, why should farming be any different in this regard? The scope to drive automation within production agriculture is immense.

It is worth noting that the Lemken CEO foresaw the imminent development of autonomous vehicles, which would have the capacity to meet the individual nutrient and weed control needs of individual crops within a plant.

Its pretty mind blowing stuff. But who am I to disbelieve him?

I just hope that the days are soon coming to an end when Irish dairy farmers stop looking so old and worn out by the age of 40, following decades of manually attaching and removing clusters.

And lets not forget about those old biddies who take absolute delight in kicking six bells out of those trying to attach the clusters when the mood so takes them! Let them take their frustrations out on a robot, I say!

See the article here:

Automation is the future - we should be milking it: Opinion - Agriland