Twitter Inc (NYSE: TWTR) has admittedthat ittemporarily allowed ad targeting with sensitive termssuch as "neo-Nazi," white supremacist and anti-gay, accordingThe Verge.
In the BBCs latest keyword targeting test on Twitter, the news organization said it was ableadvertise to people using terms like "neo-Nazi."
The social media platform later apologized for the errorand fixed it.
Twitter has specific policies related tokeyword targeting, which exist to protect the public conversation. Preventative measures include banning certain sensitive or discriminatory terms, which we update on a continuous basis, Twitter said in a statement to The Verge.
"We continue to enforce our ads policies, including restricting the promotion of content in a wide range of areas, including inappropriate content targeting minors."
Thepolicies of social media platforms on targeting have sparked several debates in recent years.
Facebook, Inc. (NASDAQ: FB) in 2019 revised its ads policies to stop advertisers from excluding certain users on the basis of race and other categories protected by federal law.
The Guardian reported in 2018 that advertisers could use Facebook to target users based on their sensitive interests.
The stock was down 1.11% at $33.81 at the time of publication Friday.
2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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'Error' Temporarily Allowed Ads To Target Sensitive Terms On Twitter - Benzinga
