PARIS The beauty industrys lexicon and focus keep expanding. Health, then well-being, were buzzwords in the recent past. Now, with their convergence and scientific advances, longevity is becoming a key talking point and industry shape-shifter.
Its influence is expected to be widespread, on everything from product creation to services, as peoples lifespan and mind-set keep stretching.
Our life expectancy has been considerably extended, thanks to recent advances in the medical field, said Virginie Couturaud, scientific communications director at Parfums Christian Dior. Today, enabling the human body to remain in good health as long as possible is a major research challenge.
In this quest for good health, aging, defined by the scientific community as a continuous process of alteration of the different functions of the body, seems to be a hindrance, she continued. Recent discoveries have shown that this process is not inevitable, and that it is possible to slow it down and even partially reverse it. This awareness has led to the development of a new research area, whose objective is to explore the different ways to reverse the aging process, offering new perspectives for human health.
In the long term, this work will make it possible to significantly extend the human health span rather than the life span, so that people can get older in a healthier way, Couturaud said.
Industry experts describe the growing emphasis on longevity as more of an evolution than a revolution.
The wellness trend is not new, said Charles Rosier, chief executive officer of Augustinus Bader. But that wellness trend is evolving with the fact that we have more information and research being made on the topic of longevity and how to measure longevity.
A few years ago, the main pillar was the length of the telomere, he continued, referring to the natural end of a eukaryotic chromosome. Now, other criteria have come into play and other discoveries on the topic.
A confluence of phenomena contributes to this growing focus on managing aging.
Youve got the consumerism of health care being powered by artificial intelligence, technology and stem cell research so people taking more proactive approaches to their health care, and seeing that in holistic inside and outside ways, said Lucie Greene, founder and CEO of trend forecasting consultancy Light Years.
Also, as the oldest Millennials turn 40 or 41, age-related concepts and services are starting to skew toward them design- and discourse-wise.
Greene spotlighted concepts such as Millennial med-spa Ever/Body, for instance, which was launched by former Clinique executive Kate Twist as an alternative to traditional cosmetic dermatology offices. The chain, which raised $38 million in Series B funding last year, offers laser facials, Botox, HydraFacial, fillers and laser hair removal.
The VSpot medi spa, another example, is for vaginal rejuvenation and has on its menu treatments such as non-surgical breast lift, intimate lightning and hormone replacement therapy.
Modern Age, a wellness clinic officially opened a New York City location in April. Its tag line: Feel good. Age well.
The clinic takes a holistic approach to take control of your aging journey, combining things like IV drips for skin and hair health, energy and stress; micro-needling and hormone therapies.
Modern Age delves into clients subjective age how old one feels and claims lowering that can lead to a longer, healthier life.
Female biohackers Lauren Berlingeri and Katie Kaps teamed to open Instagram-friendly infrared outposts, called HigherDose, also in New York. It has a location at the 11 Howard hotel and another in the Williamsburg section of Brooklyn, N.Y. The brand became famous for users sweaty, sexy sauna selfies.
Eventually, the duo decided to build out a product line for infrared enthusiasts to take home. There is the Infrared Sauna Blanket for $599, the Infrared PEMF Mat for $1,095 and the Red Light Face Mask for $299. The technologies are meant to be stacked and build on one another for additional wellness benefits.
The sauna blanket provides an at-home sauna experience, while the PEMF mat is said to have electromagnetic frequency that is similar to the earths core, for calming, grounding [and] relaxing, Berlingeri said during WWDs Beauty CEO Summit in May.
The red light technology featured in the face mask is well-known for skin benefits, but the founders also purport that red light feeds the mitochondria of every single cell to produce something called ATP, which is energy, which means that every single one of your cells in your body is functioning better.
The tech is said to be a mood booster, too.
During a separate interview, Berlingeri called the face mask her and Kaps Trojan Horse into the beauty space.
What were focused on is longevity and vitality, Berlingeri said. It just so happens that red light is an amazing antiaging beauty tool, as well. But here we are trying to educate people [that] its beyond decreasing wrinkles.
Its been exciting to be in this beauty space as two female biohackers, she continued. [In addition to] wanting to feel our best, looking our best is something that is top of mind for us, too. But weve always felt [that] when you focus on wellness, then beauty comes effortlessly. Its from the inside out.
We do feel like theres so much untapped upside around this whole idea of longevity, vitality and optimization, [with] men still dominating that space more than women are, Berlingeri said. Which is kind of an interesting concept, because we feel like women are the original biohackers.
She and Kapps believe theres no brand in the wellness space owning longevity.
We really plan to do that, Berlingeri said. Biohacking is the ultimate way to achieve vitality, longevity and just looking and feeling your best.
The pair seeks to revolutionize topicals and ingestibles that can help people achieve beauty. HigherDose recently launched High-Dration Powder, based on the whole fruit of watermelon and coconut, mixed with electrolyte and Himalayan salt.
Clinique La Prairie, of Montreux, Switzerland, offers among its treatments a protocol using peoples own stem cells that are clinically harvested and reinjected in order to revitalize skin using the bodys natural resources for regeneration, according to Simone Gibertoni, the clinics CEO and cofounder of Holistic Health.
The race is on for beauty companies to tap into longevity.
Dior Science and its parent company LVMH Mot Hennessy Louis Vuitton have for decades worked with external scientific specialists, and the brand has been pioneering in skin antiaging discoveries.
In early July, Dior said it had entered into a research collaboration with Vadim N. Gladyshev, a professor of medicine at Brigham and Womens Hospital, in Boston, with the aim of reversing cellular aging.
With this three-year partnership, our ambition is to decipher the biomolecular mechanism of skin aging in order to remodel the skin in a more youthful state, Couturaud explained.
She added part of the tie-in will include the development of active ingredients to help with age reverse.
Age reverse discoveries are part of a holistic approach to beauty, which involves healthy skin above all, Couturaud said.
For Augustinus Bader, the focus has always been on the convergence of beauty, health and longevity. The doctors discovery is a communication mechanism to awaken dormant stem cells that can then trigger self-healing in skin.
Rosier described Augustinus Baders creams as epigenetic, which involves changes of gene functioning but not alterations in DNA sequencing.
Our cream is all about empowering, nourishing the skin cell environments, so [they] work at their best, he said. On the biotech as well as the consumer goods side, we are working on topics about epigenetics and longevity. It could be topicals, ingestibles different things.
The audience for such products treatments is expected to expand.
In terms of luxury buying, some people are switching from objects to experience, Rosier said. Therefore, in that field of premium experience, all the topics favoring longevity or doing something that has a net-positive epigenetic impact, is a focus that we grow, because the demand for that will grow, as well. Once you have everything, what is the thing that you want? You want to age gracefully and be in as good health for as long as possible.
However, not all beauty brands will have the capability to tap into longevity, since that requires vast scientific backing.
We could try to see what discoveries in the field of longevity can be scaled into a consumer goods product, Rosier said.
Silicon Valley has been funding a lot of research in the field of longevity.
Start-ups such as Altos Labs, a biotech company focused on cellular rejuvenation programming to restore cell health and resilience, and Calico, a research and technology company delving into the biology that controls aging and life span, are helping pave the way in this nascent sector.
The segment is growing on that tech side, and this is a bleed over into beauty, Greene said.
Some skin care brands have already put longevity into their product monikers. Theres Guerlains Le Concentr de Longevit Orchide serum and Mary Cohrs Longevity and Tonicity Body Care line, both launched in 2019.
Clinique La Prairie has just introduced a range of longevity supplements, called Holistic Health, that boost the natural antiaging process from the cells up, Gibertoni said. They feature high-diversity plant-based compounds that even the healthiest of diets cant offer.
The ranges core product is Age-Defy Regeneressence and Immunity supplements, which Gibertoni said contains the next-generation longevity formulation, including antioxidant actives and vitamins.
Shiseidos highest-end line, named Future Solution LX, is touted as having an exclusive youth-prolonging ingredient.
We were more focused at the beginning of our research into the longevity of plants, said Nathalie Broussard, scientific communications director at Shiseido EMEA. This was our source of inspiration.
In 2017, the group introduced a complex of ingredients named SkinGeneCell Enmei, which helps promote skin cell longevity, into Future Solution LX products. Those are meant to boost well-balanced, global beauty, such as general radiance.
We have deep research into genes, continued Broussard, who explained Shiseido researchers had honed in on the surtuin 1 gene, which revitalizes cells and extends their life span. So the idea was to figure out how to improve its functioning to increase skin cells longevity.
The Future Solution LX line keeps evolving. Most recently, Infinite Treatment Primer SPF 30 was added to it. At yearend, the Legendary Enmei Ultimate Luminance Serum and Ultimate Renewal Cream are being updated with the Japanese herb Enmei thats cultivated in a more sustainable way.
We have demonstrated another scientific action of the extract on another longevity gene, called surtuin 2, continued Broussard.
Next, the LX Beauty Longevity Set is due to be introduced in March 2023.
As longevity becomes increasingly top of consumers minds, addressing changing psychographics is key.
As you look forward, if youd like to live longer, a lot of anxiety comes into play, said Fernando Acosta, CEO of Roc Skincare.
Some of that angst is beauty-related. According to a Roc Skincare study, with more than 600 participants from around the world, but a focus on the U.S. and France, 90 percent of women feel anxious about aging, the primary driver being appearance-related.
In China, people who are 20 years old are anxious about getting older, Acosta said.
The overall study showed 60 percent are concerned about how they look as they get older, versus just 43 percent being worried about amassing enough money to retire.
Ninety-three percent of women told us that optimism can change their life and expressed the desire to learn more about how to do this effectively, Acosta said.
Roc executives went to a team of experts, including Daisy Robinton, who holds a Ph.D. in human biology and translational medicine.
She helped us to put together this research between mental health and physical health, Acosta said.
Another expert was Deepika Chopra. She makes a link between optimism and longevity, he said, adding Michelle Henry found the relationship between optimism and skin health.
They looked at people who have radiated optimism through their careers to amplify Rocs message, and in July, the brand announced a partnership with Sarah Jessica Parker for the #LookForwardProject that is meant to change societal attitudes on aging.
The headline for me about this is that its trying to have a conversation about not covering things up, or not being apologetic about the passing of time, Parker told WWD in July.
So our mantra is to change the conversation from being anxious about aging into [one] about the joy of living, said Acosta, who explained the experts help with practical insights and other advice, found on Rocskincare.com, to anchor the project.
This is just beginning, he said. A great conversation started around the world.
Such discussions and deep-dives into longevity are just starting for the beauty industry at large.
As time goes by, the topics of health spans, epigenetics and longevity will become more and more a concern, Rosier said.
We dont know everything about longevity, added Broussard. There are a lot of mechanisms we are still trying to decipher, so of course it will open the door to new targets in cosmetics, too.
View post:
Beauty Bets on Longevity WWD - WWD
- How dogs are paving the way for human longevity drugs - Longevity.Technology - April 12th, 2024 [April 12th, 2024]
- Innovative Approaches to Improving Human Longevity - Securities.io - April 12th, 2024 [April 12th, 2024]
- Top 5 Companies Offering Solutions to Increased Human Longevity - Securities.io - April 12th, 2024 [April 12th, 2024]
- Morning Medical Update: Gut bacteria and longevity; People with ... - Medical Economics - June 12th, 2023 [June 12th, 2023]
- Artificial Intelligence and the Aging Process: A Match Made for ... - Down to Game - June 12th, 2023 [June 12th, 2023]
- Saint Bernard Lifespan: How Long Do Saint Bernards Live? - AZ Animals - June 12th, 2023 [June 12th, 2023]
- 'Human Resources' Was Poised to Be Netflix's Longest-Running ... - PRIMETIMER - June 12th, 2023 [June 12th, 2023]
- Early Life Adversity Doesn't Affect Gorillas Like Other Species - The Good Men Project - June 12th, 2023 [June 12th, 2023]
- Wellness luminaries, experts to meet in KK - The Borneo Post - June 12th, 2023 [June 12th, 2023]
- I grew up with hazardous smoke from forest fires in Asia. Here's what ... - Morningstar - June 12th, 2023 [June 12th, 2023]
- Workplace Networks Are More Important than Promotions to Engage ... - GlobeNewswire - June 12th, 2023 [June 12th, 2023]
- Accenture staff working at Google training AI move to unionise - The Australian Financial Review - June 12th, 2023 [June 12th, 2023]
- Hair Wigs and Extension Market Size to Grow by USD 5.26 billion from 2021 to 2026, Growth Driven by Technologi - Black Enterprise - April 10th, 2023 [April 10th, 2023]
- Want to age like a fine wine? Here are some tips for longevity and feeling younger - The Indian Express - February 18th, 2023 [February 18th, 2023]
- Human body | Organs, Systems, Structure, Diagram, & Facts - January 27th, 2023 [January 27th, 2023]
- Human | Avatar Wiki | Fandom - January 27th, 2023 [January 27th, 2023]
- Calorie Restriction and Fasting Diets: What Do We Know? - January 4th, 2023 [January 4th, 2023]
- Emma Thompson On Longevity Of Holiday Fave Love Actually But It Is SEX Actually That Is Earning Her Awards Buzz In Leo Grande - Deadline - December 26th, 2022 [December 26th, 2022]
- Heads or tails: What statistical models tell us about the probability of living beyond 110 - The Conversation - December 12th, 2022 [December 12th, 2022]
- LinkedIn founder and VC Reid Hoffman says human amplification via A.I. will revolutionize large enterprises in the next five years - Fortune - December 12th, 2022 [December 12th, 2022]
- Human hibernation is possible and could boost longevity | New Scientist - December 2nd, 2022 [December 2nd, 2022]
- Home - Human Longevity Institute - October 23rd, 2022 [October 23rd, 2022]
- Exercise: 7 benefits of regular physical activity - Mayo Clinic - October 23rd, 2022 [October 23rd, 2022]
- Life expectancy - Wikipedia - October 13th, 2022 [October 13th, 2022]
- Life Expectancy - Our World in Data - October 13th, 2022 [October 13th, 2022]
- The Longevity Investors Conference Gstaad brought together longevity experts and deep-pocketed investors - Cointelegraph - October 13th, 2022 [October 13th, 2022]
- The Search for a Pill That Can Help Dogsand HumansLive Longer - WIRED - October 13th, 2022 [October 13th, 2022]
- Aging of the Heart Correlates With a Poor Gut Microbiome - Lifespan.io News - October 13th, 2022 [October 13th, 2022]
- Aditxt, Inc. (Nasdaq: ADTX) Announces Development and Publication of a Mathematical Model for Predicting Longevity and Variations of Immune Response... - October 13th, 2022 [October 13th, 2022]
- FOXO Technologies Announces First Distribution Partner and Begins Product Rollout in California; Expands Executive Team With Insurance Industry Talent... - October 13th, 2022 [October 13th, 2022]
- A conversation with Holocaust scholar Dr. Irving Berkowitz - South Florida Sun Sentinel - October 13th, 2022 [October 13th, 2022]
- Nine postdoctoral fellowships in aging research awarded by the Glenn Foundation for Medical Research and AFAR - EurekAlert - October 13th, 2022 [October 13th, 2022]
- The 5 Wellness Habits That Slow Down Aging, Science Reveals Eat This Not That - Eat This, Not That - October 13th, 2022 [October 13th, 2022]
- Winning Federal Contracts on the Top 20 Contract Vehicles - Bloomberg Government - October 13th, 2022 [October 13th, 2022]
- Lawrence Austin promoted to rank of colonel - Winona Times - October 13th, 2022 [October 13th, 2022]
- The longevity dividend: Work in an era of 100-year lives - October 2nd, 2022 [October 2nd, 2022]
- Retirement Savings Calculator - Northwestern Mutual - October 2nd, 2022 [October 2nd, 2022]
- Clues to Human Longevity Unearthed in Largescale Mouse Genetic Study - Genetic Engineering & Biotechnology News - October 2nd, 2022 [October 2nd, 2022]
- Can we find ways to live beyond 100? Millionaires are betting on it. - MIT Technology Review - October 2nd, 2022 [October 2nd, 2022]
- Restrict Calories to Boost Immune Function - The Epoch Times - October 2nd, 2022 [October 2nd, 2022]
- The Black Progress Index: Examining the social factors that influence Black well-being - Brookings Institution - October 2nd, 2022 [October 2nd, 2022]
- Kevin Williamson on Scream 6 and Franchise Longevity - Bleeding Cool News - October 2nd, 2022 [October 2nd, 2022]
- 507-Year-Old Clam May Be the World's Oldest Living Being - History of Yesterday - October 2nd, 2022 [October 2nd, 2022]
- I should look forward to early retirement, but I think I'm dreading it - CBC.ca - October 2nd, 2022 [October 2nd, 2022]
- International Coffee Day 2022: How The Beloved Brew Helps Fight Cancer, Kidney Disease And Depression - ABP Live - October 2nd, 2022 [October 2nd, 2022]
- Corey Feldman And Jamison Newlander Talk The Lost Boys And The Birth Of The Two Coreys - Forbes - October 2nd, 2022 [October 2nd, 2022]
- Proven Levels of Human Longevity | NextBigFuture.com - September 11th, 2022 [September 11th, 2022]
- Prolonging healthspan by delaying ageing -- NUHS opens Singapore's first Centre for Healthy Longevity to increase healthy lifespan of Singapore... - September 11th, 2022 [September 11th, 2022]
- What is the Secret to Longevity in Real Estate? - CandysDirt.com - Candy's Dirt - September 11th, 2022 [September 11th, 2022]
- Jeff Stukey & Jay Olshansky, Ph.D with Wealthspan Advisors, Interviewed on the Influential Entrepreneurs Podcast Discussing How Aging Science... - September 11th, 2022 [September 11th, 2022]
- The Queen of the World - The Atlantic - September 11th, 2022 [September 11th, 2022]
- THR Icon: At 100, Norman Lear Looks Back (And Ahead) at Whats Changed Since the Maude Abortion Episode - Hollywood Reporter - September 11th, 2022 [September 11th, 2022]
- TIFF 2022: The Colour of Ink Review - ThatShelf.com - September 11th, 2022 [September 11th, 2022]
- Should Age Be on the Ballot? - Next Avenue - September 11th, 2022 [September 11th, 2022]
- Was The Spring Water At Balmoral Castle The Secret To Elizabeth II's Longevity? - Nation World News - September 11th, 2022 [September 11th, 2022]
- A complete guide to the health benefits of nuts europeantimes.news - The European Times - September 11th, 2022 [September 11th, 2022]
- Debut Launches its Bio2Consumer Platform to Become the Leader in Vertically Integrated Synthetic Biology - PR Web - September 11th, 2022 [September 11th, 2022]
- Rapamycin Drug Used in Cancer Therapy Found to Increase Human Lifespan [Study] - Nature World News - August 30th, 2022 [August 30th, 2022]
- Eating Healthy: Why Eating Grapes Would Increase Lifespan | The Guardian Nigeria News - Nigeria and World News Guardian Life The Guardian Nigeria... - August 30th, 2022 [August 30th, 2022]
- Analysis of the impact of success on three dimensions of sustainability in 173 countries | Scientific Reports - Nature.com - August 30th, 2022 [August 30th, 2022]
- You might have glowing skin in no time by making few easy changes to your skincare routine - TDPel Media - August 30th, 2022 [August 30th, 2022]
- Nucleai Appoints New Head of Pathology to Support Expansion in Biopharmaceutical and Clinical Markets - Business Wire - August 8th, 2022 [August 8th, 2022]
- Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates - AiThority - August 8th, 2022 [August 8th, 2022]
- Prolonged and intense heatwave affecting parts of western and northern Europe breaks temperature records; globally, July 2022 was one of three warmest... - August 8th, 2022 [August 8th, 2022]
- YLEM: Augmenting sustainable futures through material exploration and testing - STIRworld - August 8th, 2022 [August 8th, 2022]
- Do you want to live forever? Big Tech and the quest for eternal youth - The New Statesman - August 6th, 2022 [August 6th, 2022]
- This startup wants to copy you into an embryo for organ harvesting - MIT Technology Review - August 6th, 2022 [August 6th, 2022]
- Renewal Bio Acquires Breakthrough Stem Cell Technology With Applications in Infertility and Longevity - Benzinga - August 6th, 2022 [August 6th, 2022]
- Get married or get a degree to live longer says study, debunking theories of womens longevity over men - Times Now - August 6th, 2022 [August 6th, 2022]
- Nucleai Appoints New Head of Pathology to Support Expansion in Biopharmaceutical and Clinical Markets - StreetInsider.com - August 6th, 2022 [August 6th, 2022]
- Some species are immortal but dying of old age is humanity's secret weapon - The Telegraph - August 6th, 2022 [August 6th, 2022]
- Opinion: Changing When and How Much We Eat May Extend Health Span - The Scientist - August 6th, 2022 [August 6th, 2022]
- Vieroots uses genome testing to win over a growing tribe of wellness enthusiasts - YourStory - August 6th, 2022 [August 6th, 2022]
- Herbs radiate and give you youthful skin - The Hans India - August 6th, 2022 [August 6th, 2022]
- How Pop Culture, Politics, Science, and Business Got So Old - The Atlantic - August 6th, 2022 [August 6th, 2022]
- John Hood: How to read this column | Columnists | journalnow.com - Winston-Salem Journal - August 6th, 2022 [August 6th, 2022]
- How Long Is The Human Lifespan? Here's What Studies Have Found | mindbodygreen - mindbodygreen - July 31st, 2022 [July 31st, 2022]
- Employees are livingand workinglonger. CEOs are introducing initiatives like phased retirements to harness the longevity economy - Fortune - July 31st, 2022 [July 31st, 2022]
- Why Do We Get Old, and Can Aging Be Reversed? - Quanta Magazine - July 31st, 2022 [July 31st, 2022]
- The Secret to Longevity? Here Are 7 Health Tech Gadgets That Can Help - The Recursive - July 31st, 2022 [July 31st, 2022]