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It can take up to 90 days to hire a software engineer with skills in the top 5% of the talent pool. Lengthy processes like this can cripple a project or even an organization, particularly in the current context. Recruiting the right staff and keeping them throughout a project lifecycle is crucial to the success of Nearshore deployments. The changing landscape accelerated by the pandemic means that software engineering staff augmentation vendors need to move at the speed of innovation to address increasingly diverse and expanding client needs.

Hector Cerezo, VP of Operations and Talent Acquisition at Framework Science, says that being able to respond quickly to clients staffing needs is vital to Nearshore success. The demand for software engineering talent is high right now and lengthy processes will create candidate pipelines that are going to drop. Theres too much competition.

Ensuring that the right talent, aligned with and anticipating client needs, is in place in the shortest amount of time is a competitive advantage. Automation to select, hire, onboard and measure performance is thus critical in the new normal and those that retain more conventional approaches are likely to struggle not only to attract but also to retain needed talent.

The average job is open for more than 60 days and this is then lengthened by the interview, hiring and onboarding processes. The math is simple: if you can cut this time down you have a competitive advantage on slower organizations competing for the same talent. Automating the hiring process grants companies speed in movement that they need to meet the exponential demands that the tech industry imposes.

We have been able to shorten the time to hire to 49 days. Hector Cerezo

Such an approach really disrupts the Nearshore outsourcing industry. These are direct employees we hire; not contractors like other platforms, Cerezo says. We have been able to shorten the time to hire to 49 days, Cerezo says.

When demand for talent is high, as in the current context, shaving off days from recruitment processes can make all the difference. Vendors need to consider how they can address issues that often slow or frustrate such processes.

Automation can improve candidate experience at key points in the process. For example, bottlenecks often occur around candidate feedback post-interview in traditional recruitment processes. Automating these feedback processes means candidates receive information on request without the need for additional labor. Similarly, account management can be automated to allow clients to see progress quickly and easily.

Cerezo adds that addressing the culture of the company from an engineering point of view rather than a traditional operating point of view ensures that talent is matched quickly and appropriately and that vendors can anticipate client needs. Looking at things from an engineering perspective means you are better able to understand the problems clients face and address them from a skills and experience point of view rather than an HR one.

This means constantly reviewing engineers learning of new technologies and new frameworks and developing performance improvement plans to help candidates expand their skill sets across languages.

A platform that provides complete transparency across those processes with feedback from vendor and client and allows clients to track progress is key. Such systems allow for candidate sharing to be automated so that the right stakeholders within a client organization have access to needed information.

Using data collected at all stages of the process can also make for better matching of candidates to client requirements. When clients log on to the platform they can start commenting on profiles of candidates before the recruitment process has even started and this data can be used to better align candidates with client needs beyond the traditional job specification, Cerezo explains.

Identifying potential bottlenecks and leveraging automation to smooth processes that may hamper recruitment and retention strategies will separate companies and vendors as they continue to compete for the right talent in an increasingly demanding environment.

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Speed and Automation Crucial to Nearshore Software Engineering Staff Augmentation - Nearshore Americas

If you are searching for, How big is the Water Automation and Instrumentation industry?

Then you came to the right place, here the report of MarketResearch.Biz on Global Water Automation and Instrumentation Market Trends Analysis and Sale By Country 2022 helps you to understand whole aspects of the Water Automation and Instrumentation industry. Water Automation and Instrumentation Market Research is done in two ways, first is primary research which means gathering information by self-conducted research methods and the second way is secondary research which highlighted the information gathered from the previously conducted study.

The report gives a precise view of the future and present market demands. The report is a collection of several vital data about the Water Automation and Instrumentation market in every industry. The marketing factors include in the report are the dynamic market structure, key players product offerings, their challenges, technical innovation, challenges and barriers, information on communication and sales, sales by country, risk, prospects, competitive landscape, growth strategy, etc.

For Detailed Analysis on Key Players and Full Segmentation, you can Ask for a Sample Report:https://marketresearch.biz/report/water-automation-and-instrumentation-market/request-sample

Figure:

The report helps you to go through all marketing areas with detailed research so that one can not face the failure of the business or product.

Highlighted areas in the Water Automation and Instrumentation market are as follows:

Competitive Analysis Today, the Water Automation and Instrumentation industry is making extremely large strides, having tough competition. Dominant players listed in the report covers companies, product, organization, popular brands, and such group that has the highest sales revenue percentage of the Water Automation and Instrumentation market, also who is the largest producer in the world?

Segmentation The global Water Automation and Instrumentation market is segmented based on product type, end-user, distribution channel, market value & volume, and region. Water Automation and Instrumentation Market 2022 brings out a vital outline of the important elements of the industry and the elements such as drivers, restraints, present, and future current trends, administrative scenarios, and growth in terms of technology. Afterward, studying the Water Automation and Instrumentation market report, one can tell which are the major segments in the global Water Automation and Instrumentation Market?

Geographic Zones The location of stores will also impact sales, especially in areas that are difficult to reach or have less traffic because the company can control the customer experience to sell more products. The new trends mentioned in the Water Automation and Instrumentation market report are increasing sales by country in North America, Europe, Latin America, Asia Pacific, the Middle East, and Africa. Consumer demand for Water Automation and Instrumentation has seen a marked increase in North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Subsequently, the report assists you to figure out which region is expected to hold the highest market share in the Water Automation and Instrumentation market?

Covid-19 Impact Before the pandemic and new variant omicron had come, the stock market marked the peak position. In recent years, brands are shifting their production methods to producing masks and hand sanitizers. On the other hand, as the number of vaccinations increases, the situation is expected to be normal. Lifting the lockdown and other restrictions have helped the economy regain growth, including the Water Automation and Instrumentation market.

Please Feel Free to Inquire Water Automation and Instrumentation Market Report at: https://marketresearch.biz/report/water-automation-and-instrumentation-market/#inquiry

Water Automation and Instrumentation Business Dominant Manufactures:

Manufacturers mentioned in the report have company profiles, product portfolios, capacity, production value, current growth activities, Water Automation and Instrumentation market shares of the company, marketing policies, and future anticipations.

SiemensRockwell AutomationGeneral ElectricEmerson ElectricABBSchneider ElectricCH2M HillMitsubishi ElectricYOKOGAWA Electric CorporationPepperl+FuchsEndress+Hauser Consult AG.

Water Automation and Instrumentation Market Segmentation:

The report surveys the presence of the distinctive market segment at global as well as the regional scale that defines the Water Automation and Instrumentation market size, demands and growth opportunities, market areas that need to work on.

End User

residential, commercial, industrial

process

collectiontreatmentdistribution of water

hand instruments

level transmitterelectromagnetic flowmetersgas and liquid analyzercontrol valvespressure transmittertemperature transmittersludge density measurementleakage detection systemslow and high AC drives

Water Automation and Instrumentation Market Research Scope:

Forecast Period: 2022-2031

Actual Year: 2021

Historical Data Available for: 2015-2020

Geographical Zones Covered For Water Automation and Instrumentation Market:

The location of stores will also impact sales, especially in areas that are difficult to reach or have less traffic because the company can control the customer experience to sell more products.

Region 1: North America( US, Canada)

Region 2: Europe( Germany, UK, France, Italy, Spain, Russia, Rest of Europe)

Region 3: Asia Pacific( China, Japan, South Korea, India, Rest of Asia Pacific)

Region 4: Latin America( Brazil, Mexico, Rest of Latin America)

Region 5: Middle East & Africa ( GCC, South Africa, Israel, Rest of MEA)

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Water Automation and Instrumentation Market Observe Spike In Sales And Growth In Forecast 2022-2031 - Taiwan News

COPENHAGEN, Denmark--(BUSINESS WIRE)--Danish customer support innovator Dixa has today announced the acquisitions of analytics leader Miuros, and automation pioneer Solvemate. Driven by a need amongst service teams to connect to customers with intelligence, empathy, and the right information, the double acquisition is valued at $43 million and strengthens Dixas long-term vision to set a new standard in experience and data-driven conversational customer service, giving brands the toolkit they need to utilize data on a new scale for automation, measurement and analytics.

Dixa is used by consumer-facing and digital-first brands to serve customers across multiple channels, touchpoints and experiences from a single screen including social media, chat, voice and messaging apps, enabling an outstanding experience for both customers and agents. With cross-channel prioritization features, powerful routing capabilities, and flexible integrations, Dixa helps brands across the globe deliver value-driven customer experiences at scale, all from a single platform.

Solvemate builds in a powerful self-service layer into the platform that ensures brands can create a painless customer experience with the power of AI to give instant, personal, reliable answers via any customer-facing channel, or funnel requests to the right agent. Its introduction means users can now handle the end-to-end customer journey in a more intelligent, automated and conversational way, while also improving the agent experience through more seamless bot-to-agent handovers.

Miuros was designed to help brands turn customer data into actionable insights with AI-powered analytics, quality assurance and automation. Its addition to the Dixa platform will allow service leaders to harness the power of this technology and gain a better, more comprehensive understanding of the service function. Underpinned by Dixas data-rich foundation, service leaders will be able to make stronger, data-informed decisions, such as spotting and acting upon trends in agent productivity and sentiment.

To create value-driven experiences, brands need a complete platform that leverages data, AI and machine learning to deliver the right knowledge to customers, support agents and internal teams at the right time, said Mads Fosselius, CEO and co-founder of Dixa. In being able to draw on our data-rich foundation and existing knowledge base, Elevio, the addition of Miuros and Solvemate will allow service leaders to leverage data on a new scale for automation, measurement and insights from a single platform, setting an entirely new standard in data-driven customer service.

Dixas acquisition rounds out an impressive service offering that also includes a new, bespoke messaging product that delivers rich messaging across web, mobile, and app environments. Dixa Messenger will launch in March 2022, joining native telephony, email, and social messaging support on Dixas platform.

Dixa Messenger is a powerful new service desk for your brand, allowing customer loving teams to create great experiences wherever your customers are, says Rob Krassowski, Dixas VP of Product, Solvemate and Miuros allow us to take a more data-driven approach to automation and self-service, plus give service agents the tools that they need to create compelling experiences for customers and real business value for their brands.

Erik Pfannmller, CEO & Co-founder from Solvemate added: Powered by smart conversational AI, Solvemate allows brands to create highly personalized chatbot conversations at scale, guiding customers to find answers when they need them. Reducing the number of common, repetitive requests handled by agents means that service teams can focus their expertise where it matters most: solving the more complex cases which require a human touch. By giving consumers faster solutions and taking away noise for agents, we share Dixas ambition to service a multiexperience world for delivering unparalleled customer service.

Benoit Gagnon, CEO & Co-founder from Miuros said: Dixa is the only platform that can turn a traditional customer service organization into a value creation team by elevating both the agent and customer experience, and were delighted to be joining during such an exciting period. Miuros was designed to bring customer service data to life, creating actionable insights to streamline operations, as well as empowering the whole company to create an outstanding customer experience. By adding Miuros analytics capabilities, service leaders will now be able to optimize their operations through AI and obtain actionable insights, without needing to stitch together multiple siloed solutions.

Solvemate, with a global customer base of over 100 brands such as On, JustPark, Sport24, Holidu and CreditPlus, was founded in 2015 by co-founders Erik Pfannmller, Jrgen Vogel and Christian Blomberg. Miuros, with a global customer base of over 100 mid-market and enterprise brands, including Deezer, Wise, About You, Freenow and Swapfiets, was founded in 2016 by co-founders Benoit Gagnon, Dr. Ricardo De Aldama and Daniele Alfarone. Solvemate and Miuros will continue to service their current customers across platforms in addition to expanding on existing integrations with Dixa.

Dixa has raised $155 million in funding to date with backing from Notion Capital, Project A Ventures, SEED Capital and recently from General Atlantic. The company has offices in Copenhagen, London, Berlin, Paris, Chicago, Tallinn, Kiev, Tel Aviv and Melbourne.

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Dixa Leverages $43 Million Double Acquisition of CX Intelligence and Automation Pioneers, Miuros and Solvemate, to Deliver High-value Customer...

Two years of pandemic-forced remote work has shown how much organizations depend on cloud computing. Employees want to work at home, convinced they are more productive from a remote office than at the office.

The great demand for remote work means greater reliance on the cloud. Studies show that by 2025, total data storage globally will be more than 200 zettabytes (or 200 trillion gigabytes) and at least half of that will be stored somewhere in the cloud.

The more data stored in the cloud, the more important cloud security becomes. In fact, according to a new study from Check Point, cloud security incidents are up 10% from the previous year, with 27% of respondents now citing misconfiguration as the top security challenge, way ahead of issues like exposed data or account compromise.

It is clear from this independent survey that security teams are finding the increased reliance on the cloud a bit of a challenge, Tsion (TJ) Gonen, head of cloud product line at Check Point Software, said in a statement.

To meet that challenge, organizations are rethinking their cloud security priorities. According to the study, those priorities are: Automation, preventing misconfigurations, securing cloud apps, attracting and retaining qualified staff and achieving regulatory compliance.

This is how Gonen explained the drivers behind these security priorities in an email interview:

With the shift of moving workloads to the cloud35% of respondents said they have at least 50% of workloads in the cloud, with that number predicted to jump to 75% over the next yearmore and more organizations need to deploy application protection in the cloud.

The Check Point survey also found that organizations are embracing more agile software development methodologies and prioritizing ways to build security that can keep up with the cloud. Almost two-thirds of respondents have already integrated their DevOps toolchain into cloud deployments, yet organizations are still struggling with the lack of expertise that bridges security and DevOps. As the number of misconfigurations increases, addressing DevOps security and the need for security skills among developers is a top priority for improving cloud security.

Also, its no surprise that the majority of respondents cited the need for a single cloud security platform with a single dashboard where they could configure all of the policies needed to protect data consistently and comprehensively across their cloud footprint. Currently, users are spread across multiple cloud platforms. Managing data and applications across multiple platforms makes meeting compliance regulations extremely difficult.

The skills shortage continues to challenge organizations ability to meet their security needs. In fact, 45% of the Check Point respondents cited lack of qualified staff as their biggest day-to-day headache in trying to protect cloud workloads.

Its a cloud security concern that was echoed in research conducted by Siriux (acquired by Vectra) where it was found that less than 20% of enterprise security teams had the skills and resources to detect cloud security incidents.

What our research indicates, when combined with Check Points research, is that cloud security incidents are most likely going undetected. If we take a look at the large-scale incidents reported by DHS and NSA alerts, the broad applicability of the cloud attack tools makes it very easy to find vulnerable cloud environments and rapidly exploit weak default configuration settings, Aaron Turner, vice president, SaaS posture at Vectra, said in an email comment.

Faced with the skills shortage, organizations need to do everything they can to simplify their cloud security management. This is why automation is going to lead the way as the top cloud security priority going forward.

The one mega trend and cloud priority that everyone should be looking at is automation, said Gonen. Your application developers are automating everything. It started with shifting left in automating pipelines, but now the cloud, by definition, automates infrastructure.

And this drive to automation is the security priority that will keep business operations running as other security concerns are addressed.

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Automation is the Top Cloud Security Priority - Security Boulevard

A holistic approach is essential to making sure that the security of machines involved in a large-scale autonomous project can be trusted.

The coming world of autonomous machines will transform how we live, travel, work and engage with the world. Industry from agriculture and infrastructure to logistics looks set to enjoy incredible commercial opportunities. Businesses will benefit from augmentation of human effort that could improve safety, productivity, efficiency, comfort and more. But theres a big question here: how can we trust the intelligence behind it?

Trust is a fascinating, multi-dimensional topic, with both objective (using high rigour disciplines) and subjective (human behaviour) perspectives. Assurances can be given on each dimension, giving us confidence in how a system should behave in any event, and in a way that is not only safe but in keeping with what humans reasonably expect of that machine at any given time.

Nevertheless, challenges remain and the largest and most dangerous tend to be systemic. This is the result of many factors: complexity, connectivity (which leads to blurring of boundaries), uncertain cascading impacts and unclear responsibilities, attribution, or accountability.

To illustrate this, Im going to dip into the world of agritech, more specifically an autonomous harvesting robot. Here, the issue of trust isnt just with the machine itself. This is because the trend, in agriculture and many areas, is migration from a unit sale model to a service provision model. Thus, the robot itself will only be part of the service encompassing data provision, harvesting, fitting out a farm with intelligent components like sensors, and managing the entire process every season.

We now have a cyber-physical system, able to make its own decisions and connected to a wider world. Therefore, addressing trust must extend to all these areas. The service model also means that the owner and operator of the harvesting process may no longer solely be the farmer. This blurs the boundaries of who (or what) makes the decisions on the safety of the operator and those in proximity, operational effectiveness and the cyber security of both robot and associated data services. Furthermore, how do we know we can trust those decisions?

Plenty of concerns then. But here we can pull back to explore the high-level strategic view of how we can maximise the effectiveness of any solution given technical, financial, and regulatory constraints. It seems an obvious point that resources in any business in any context are finite. The real question is whether we know where those thresholds are, be they technical, financial, or regulatory. Part of this is informed by the business strategy, and part of it comes from approaching the situation holistically.

This holistic view is crucial, as it allows us to be adaptable rather than deterministic, something that is especially important when considering the pace of technology, the increased demand for agility, and the ever-evolving threat landscape. This means using probabilistic approaches (whether this be in the realms of opportunity or risk) and taking multiple perspectives. These range from the technology bundles that are most suitable (what sensors or algorithms to use or which verification and validation strategy to deploy), to socio-technical aspects such as finding the right skillsets, to integrating philosophies from different disciplines such as safety and security.

This high-level viewpoint is where the best opportunities lie. If we spot these systemic issues early, we can address them well before implementation becomes irreversible. To ensure the right strategy, several aspects need to be considered. First, we need to clarify commercial constraints such as cost or risk appetite, considering regulations that could influence development. We then draw out high-level technical constraints and requirements such as latency, power, memory and so on. The security strategy for the system would be created in tandem at this stage.

After this vision-setting exercise, a first pass at a threat-analysis or cyber-security risk assessment (both probabilistic exercises) would be essential in determining where to focus initial efforts. A layer down from this would be to balance the risks and the constraints and use those insights to choose optimal technical solutions. These might be the right cryptographic mechanism (as computational overhead could affect latency), the right access control policies (which could introduce complexity and negatively affect user experience), the right identity management system (which could be as light or heavy as desired), and so on.

Another key practice is to monitor the system from the start. Fortunately, our holistic viewpoint, considering varied stakeholders and assurance techniques, can provide insights such as the right degree and the right type before any data is gathered. Early planning for mitigation can also be performed, both for monitoring purposes and based on earlier opportunity or risk analyses.

There will always be a place for the design and implementation of specific solutions to address low-level issues. However, this is akin to treating symptoms rather than the root cause. Large systemic issues will always require systemic multi-layered solutions and the best way to achieve that is to start early and think big.

Dr Madeline Cheah is principal security technologist at Cambridge Consultants.

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Want to benefit from automation? Start early, and think big - E&T Magazine

When it comes to warehouse management, theres a lot to consider. Overhead costs, employee efficiency, order fulfillment are just some of the many daily operations involved in warehousing today. However, there are ways to streamline these processes for greater productivity.

The Benefits of Investing in Warehouse Automation

Article from | KPI Integrated Solutions

When it comes to warehouse management, theres a lot to consider. Overhead costs, employee efficiency, and order fulfillment are just some of the many daily operations involved in warehousing today. However, there are ways to streamline these processes for greater productivity. Read this guide on the benefits of investing in warehouse automation to learn more.

One of the main benefits of warehouse automation is that it reduces labor and operational costs. With supply chain issues constantly on the rise, the main goal for warehouse management is to save as much money as possible with enough oversight in daily operations. Warehouse automation keeps overhead costs low to save you more money and keep your warehouse operational.

Additionally, warehouse automation helps optimize warehouse space. Automated warehouse systems utilize every available space for equipment, storage, and other important facets. From there, youll notice fewer delays in order retrieval. Not to mention theres a greater focus on quality and processing time with more workspace. Optimizing warehouse space further reduces clutter and disorganization, which can impact warehouse efficiency.

Another key benefit of investing in warehouse automation is that it reduces human error. Robotics and automated software have changed the supply chain industry significantly over the years. Now, theres less risk of human error because many daily tasks utilize automated scheduling and technology. This lessens the chance of operational errors, accidents, and mishaps. With an automated warehouse, warehouse managers will notice a more unified team with more precise order fulfillment than before. The minimal human labor further reduces any chance of workplace injuries. Then, employees can remain safe, compliant, and functional for other tasks.

Improved order accuracy is the last benefit to note. Given that warehouses oversee many drop-off and transport loadings of various goods for distributors and retailers, its natural that managers need to streamline this process. Fortunately, automation does that. Theres less inventory loss with automation, which greatly improves order fulfillment by a large margin. Keep this in mind if your warehouse is failing to fulfill orders within the appropriate delivery time.

KPI Integrated Solutions offers the bestcustom warehouse solutionstoday. We leverage technology and operations expertise for various industries, from food, grocery, and retail to healthcare and manufacturing. Our automation and robotics services optimize your warehouses potential in regard to your material flow, pallets, AMRS and AGVS, conveyors and sortation, and more. Call now with any questions or to learn more about how KPI Integrated Solutions can transform your warehouse operations today.

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The Benefits of Investing in Warehouse Automation | RoboticsTomorrow - Robotics Tomorrow

Challenges associated with attracting and retaining workers to the manufacturing and processing industries have been ongoing for decades. And while some types of automation technologies, such as robots, help keep humans out of the repetitive and potentially injury-inducing work that can make industrial employment less desirable, other types can also help attract and retain human workers.

Chief among these technologies that can help attract workers are connected frontline worker (CFW) platforms. This Industry 4.0 technology is designed to guide workers in their tasks using smart glasses, smartphones, tablets, and PCs, enabling them to handle complex processes.

Dominic Gallello, CEO of Symphony Industrial AI, a supplier of CFW, digital manufacturing, and plant performance technologies, explains that CFW systems leverage cloud computing, mobile telecommunications, and wearable technology to inform front line workers and offer them state-of-the-art, human-driven instruction support by providing byte size work directions to act upon.

Benefits of CFW technology cited by Gallello, include:

Beyond delivering specific work instructions and logging activities, CFW platforms also integrate with existing business and operations systems to provide workers with source instructions and inspections from manufacturing information systems, such ERP (enterprise resource planning), MES (manufacturing execution systems), CMMS (computerized maintenance management systems), and LIMS (laboratory information management systems). Such integration also enables CFW platforms to loop worker feedback into these systems.

This allows for business intelligence platforms to assess performance, check compliance, and identify areas for improvement using this new, correlated data, says Gallello.

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Connected Worker Technologies and Industrial Labor Issues - Automation World

SLT-Mobitel received Jury Recognition at the UiPath Automation Excellence Awards 2021 organised in association with The Economic Times.

The third edition of the UiPath Automation Excellence Awards recognised and celebrated UiPath customers in India and South Asia, for the business impact created by driving innovation using automation in their fields. At a virtual awards ceremony, 31 winners across 15 categories were felicitated in their quest to become fully automated enterprises.

A panel of global adjudicators bestowed Jury Recognition on SLT-Mobitel in the category Automation Excellence Sri Lanka, selecting the organisation as among the best performers in Sri Lanka and South Asian Region. The panel of jurors evaluated the nominees based on impact in relation to project and process, business, and strategy levels.

RPA was an initiative towards operational excellence in SLTs Digital Transformation journey. We opted for UiPath as the software enabler and were able to justify this investment with signicant saving of time and cost during the past year. We are truly honoured to receive this award, said Chief Ofcer - Information, SLT, Tilak Gamalath.

SLT-Mobitels deployment of Robotic Process Automation (RPA) solutions, sought to reinforce its commitment to digital transformation, especially optimising operations for enterprise customers. With RPA functionalities, customers can transform processes through the integration of automation solutions resulting in improved productivity and digital maturity.

UiPath is an enterprise automation software company built on a vision to deliver the Fully Automated Enterprise, where companies use automation to unlock their greatest potential.

UiPath offers an end-to-end platform for automation, combining the leading Robotic Process Automation (RPA) solution with a full suite of capabilities that enable every organisation to rapidly scale digital business operations.

It is a great honour that SLT has been recognised by such a leading enterprise automation software company.

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SLT-Mobitel recognised at UiPath Automation Excellence awards - Sunday Observer

PHOTO:nenetus

As a slogan to promote automated emails, set it and forget it has been disastrously successful. Thats because, while it spurred marketers to create lots of triggered campaigns, it set horrible expectations for how to maximize their effectiveness.

The truth is that these are living, breathing campaigns that need ongoing care and nurturing for as long as youre running them. Thats why I call these emails review and improve programs in my book, Email Marketing Rules.

Here are six ways you can take care of your automated campaigns so they do the best job of taking care of your prospects and customers (and your bottom line):

Its hard to take care of your automations if you dont know how many you have, what theyre triggered by and their goals. One of our clients did an inventory and identified nearly 300 active automated emails, which prompted an effort to consolidate and improve the management of these campaigns.

Keeping a running inventory also helps you identify gaps in your automations. Use this checklist of more than 110 Automated Campaign Ideas to help you identify opportunities. After you know the automations that you have, its time to do

Related Article: Turbocharge Your Marketing Strategy With Email Automation

This most basic health check should consist of at least looking at:

Depending on your business and your automation goals, some of the more bottom-of-the-funnel metrics may not be applicable. There may also be some additional metrics that make sense for you to track.

Looking at these metrics regularly can alert you to major problems. For instance, if your welcome email send rate goes to zero, then thats a sign the trigger for that email has likely broken. Or if your double opt-in confirmation request emails click rate drops to zero, then thats a sign of a broken confirmation link or a failure to record that confirmation properly.

Performance reviews can allow you to identify major breakdowns in your campaigns, but if you want to hear the squeaking and clanging of rundown campaigns, then you need to do regular

The email inbox isnt a static environment. Code support and rendering changes routinely across mailbox providers and almost always without notice. Your website, mobile app and other landing pages arent static either. URLs change and new pages get launched, among many other changes. Plus, your image library and other assets are constantly turning over, too.

All of those changes can lead to problems, such as:

Those kinds of issues are likely to degrade the customer experience and performance, but not in such a dramatic way that overall performance will be clearly affected or that will cause customers to reach out to your service reps to complain. These are soft failures rather than hard failures. Other soft failures can be missed if youre not doing regular

Related Article: 7 Burning Questions About Email Unsubscribes

Anytime your brand updates or modifies the look and feel, styling or messaging of its website or mobile app, that should prompt a review of the design and messaging in your triggered emails. And, of course, anytime the templates for your broadcast emails are updated, your triggered campaigns should be as well.

When this doesnt happen, brands end up with automated campaigns that have outdated:

Adopting modular email architecture and using partials makes it much easier to keep your brand image and messaging consistent. Modular build systems also make it much easier to do

The sad truth is that automated campaigns are dramatically under-tested compared to broadcast campaigns. Thats despite the fact that automations deliver much higher performance, which means that even a small percentage boost in performance from an A/B test can lead to big absolute gains.

In addition to typical A/B testing targets like subject lines, hero images and CTAs, also consider testing:

Another element to test that deserves its own callout is

Related Article: 10 Common Email Marketing Mistakes That Are Easy to Fix

Most brands have seasonal events that are relevant to their brands, whether its the winter season of ski lodges or the summer season of summer camps. So its surprising how few brands take the time to contextualize their automated emails within each of their major selling seasons.

In terms of email design and messaging, consider:

Beyond that, also consider adjusting the timing of triggers, as well as the duration and pacing of triggered series. For example, shopping decisions tend to be made rapidly on Cyber Monday, so shopping cart abandonment emails should be triggered more quickly than usual.

For all of those reasons, I recommend that brands review their triggered emails at least quarterly. Some brands already generate the majority of their email marketing revenue from automated campaigns.

If youre anywhere near that, then youll want to spend even more time reviewing and improving your automation. And if youre not anywhere near that, then its key to start doing these reviews with an eye on identifying gaps and opportunities to grow your stable of triggered campaigns to address all the moments that matter in the lifecycles of your customers.

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6 Ways to Review and Improve Your Automated Marketing Emails - CMSWire

TORONTO--(BUSINESS WIRE)--Kontrol Technologies Corp. (NEO:KNR) (OTCQB:KNRLF) (FSE:1K8) (Kontrol or the Company), a leader in smart buildings and cities through IoT, Cloud and SaaS technology, has been awarded a $9.7 Million HVAC and Automation project, through its wholly owned subsidiary Global HVAC and Automation (Global) for a new high rise building in the Greater Toronto Area.

As described in the Companys press release dated December 28, 2021, the Company has been quoting and bidding on various opportunities and this represents the awarding of one of those opportunities. Following the award of the project to Global a binding Letter of Intent (LOI) has been signed and a contract is in process of being drafted, with completion of that contract expected to take place in Q2, 2022. The project is anticipated to commence in Q3, 2022, with estimated completion in Q4, 2023.

We are pleased that we are able to win these larger opportunities with our Global team, says Paul Ghezzi, CEO of Kontrol Technologies. Global provides us with a larger project footprint and capability that we seek to expand while we also focus on adding recurring revenues through an integrated building technology and service platform.

Vertical Integration

Following the acquisition of Global in August of 2021, the Company has been focused on vertically integrating in-house capabilities around the inclusion of more energy efficient solutions such as heat pumps and VRV technology. Further, Global now offers ongoing service and asset management capabilities which the Company seeks to grow over time.

We seek to lead the building efficiency market by offering our customers advanced solutions as part of our overall building integration and service platform, continues Ghezzi. Now more than ever, energy savings in buildings and the corresponding reduction in GHG emissions is critical to lower operating costs and improved sustainability.

The customer for the project described above is a leading Canadian developer in the multi-family high rise sector with a significant number of projects in various stages of development. For industry competitive purposes the customer will not be named.

Kontrol Technologies Corp.

Kontrol Technologies Corp., a Canadian public company, is a leader in smart buildings and cities through IoT, Cloud and SaaS technology. Kontrol provides solutions and services to its customers to improve energy management, monitor continuous emissions and accelerate the sustainability of all buildings.

Additional information about Kontrol Technologies Corp. can be found on its website at http://www.kontrolcorp.com and by reviewing its profile on SEDAR at http://www.sedar.com

Neither IIROC nor any stock exchange or other securities regulatory authority accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Statements

This news release contains forward-looking information within the meaning of applicable securities laws. All statements contained herein that are not clearly historical in nature may constitute forward-looking information. In some cases, forward-looking information can be identified by words or phrases such as may, will, expect, likely, should, would, plan, anticipate, intend, potential, proposed, estimate, believe or the negative of these terms, or other similar words, expressions, and grammatical variations thereof, or statements that certain events or conditions may or will happen, or by discussions of strategy. Forward-looking statements in this press release include, but are not limited to, statements with respect to the following: entering into of the CDCC contract described in the press release and the timing of completion thereof; completion of the activities contemplated in the LOI and the timing thereof; and the Companys future business plans and operations.

Where Kontrol expresses or implies an expectation or belief as to future events or results, such expectation or belief is based on assumptions made in good faith and believed to have a reasonable basis. Such assumptions include, without limitation: that sufficient capital will be available to the Company and that technology will be as effective as anticipated; that the Company will be able to enter into the CDCC contract described in this press release on the terms and in the timeframe as currently anticipated; that the activities contemplated in the LOI will be completed on the timeframe as currently anticipated; and that the Companys customers will continue to utilize the Companys products as currently anticipated.

However, forward-looking statements are subject to risks, uncertainties, and other factors, which could cause actual results to differ materially from future results expressed, projected, or implied by such forward-looking

statements. Such risks include, but are not limited to the following: that the Company will not enter into the CDCC contract described in this press release on such terms as are currently anticipated, or at all; that the Company may encounter delays in carrying out the activities contemplated in the LOI; that sufficient capital and financing cannot be obtained on reasonable terms, or at all; that the Companys technologies will not prove as effective as expected; that customers and potential customers will not be as accepting of the Company's product and service offering as expected; and government and regulatory factors impacting the energy conservation industry.

Accordingly, undue reliance should not be placed on forward-looking statements and the forward-looking statements contained in this press release are expressly qualified in their entirety by this cautionary statement. The forward-looking statements contained herein are made as at the date hereof and are based on the beliefs, estimates, expectations, and opinions of management on such date. Kontrol does not undertake any obligation to update publicly or revise any such forward-looking statements or any forward-looking statements contained in any other documents whether as a result of new information, future events or otherwise or to explain any material difference between subsequent actual events and such forward-looking information, except as required under applicable securities law. Readers are cautioned to consider these and other factors, uncertainties, and potential events carefully and not to put undue reliance on forward-looking information.

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Kontrol Technologies awarded $9.7 Million HVAC and Automation Project from Canadian Multi-Family High Rise Customer - businesswire.com