Monthly Archives: September 2021

Paedo who lived with his mum kept blow-up dolls dressed as young boys in his bedroom – Daily Star

Posted: September 24, 2021 at 10:59 am

A sick paedophile kept blow-up dolls dressed as young boys in his bedroom - in the house where he lived with his mum.

Martin Hewes, of Southen-on-Sea, Essex, accessed hundreds of indecent images of youngsters via computers at his home.

When cops raided his home in Bournemouth Park Road they found the blow-up dolls and sickening images, writes EssexLive.

The 51-year-old was sentenced at Basildon Crown Court earlier this week, (Tuesday, September 21).

Prosecuting, Allister Walker said: "The defendant has no previous convictions, he lived at the address with his mother.

"A search was conducted and a number of devices were retrieved, and as they were taken for further examination officers noted an inflatable doll and others that were dressed up in types of child's underwear and small boys' underwear in the defendant's bedroom.

"Two mobile phones and one laptop were found to contain indecent images of children."

More than 300 images were discovered, the majority containing young boys, on Hewes' devices, including 65 images and 12 videos in Category A - the most serious kind.

There were also 84 photos in Category B and 239 in Category C.

Hewes admitted three counts of making indecent images of children.

Natalie Bird, mitigating, said the defendant worked full time and cared for his elderly mum, and his estranged father had died.

She said: "His mother is very unwell, she is in her 70s and suffered a stroke. His parents separated when he was a young adult. Last year his father passed away.

"On return from work he cooks dinner, helps her get into bed and is a general carer for her. His offending comes from viewing pornography at a young age.

"He didn't access illegal material until a few years ago. He now fully understands how wrong it was to do so and realises his behaviour was atrocious.

"No matter how lonely he might have been feeling from lack of other romantic relationships in his life, he wants to make sure he doesn't access them again.

"He would never, ever seek to act out anything he would have been watching on children."

Judge Ian Graham told Hewes: "The reason these cases are taken seriously is that these are not just made up images or fantasies. They are real children who have been forced into acting out these adult fantasies. These are not victimless crimes in any sense."

Hewes was given an 18-month community order with 50 days of rehabilitation and 100 hours of unpaid work.

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Most Affected: Jonathan Wall Will Serve Nearly Two Years Before His First Day in Court For Cannabis – High Times

Posted: at 10:59 am

Jonathan Wall is a living reminder that the War on Drugs continues to snare new individuals in the system with its severe mandatory minimum sentences.

The 26-year-old Maryland native faces a mandatory minimum 10-year sentence over a federal distribution conspiracy charge, with the Feds alleging that Wall was part of an operation running cannabis from Humboldt County, where he lived at the time, to his native Maryland. If he goes to trial and loses, he could face up to life with his conspiracy charge of distributing over 1,000 kilograms of cannabis.

Wall, a first-time offender, is alleged to be the mastermind of the operation between Northern California, including Humboldt County, to his native Maryland. The Feds crackdown occurred in April 2019, with Wall in custody since July 2020. His first trial date is nearly a year away in May 2022.

While he waits, the aspiring mainstream cannabis operator attempts to maintain his composure while interned in Baltimores Chesapeake Detention Facility, a facility with a penchant for violence and corruption involving inmates and guards. The matters were only made worse by the COVID-19 pandemic.

Wall was born in Maryland and raised by his parents. He said they got along fine after adolescence, but had been contentious previously. Wall claimed to have had a bit of an issue with authority, stating that he saw through the bullshit of society early on. Happiness for Wall didnt involve material goods like much of the world around him. Stating that he wanted to push his boundaries to find a sense of wholeness, he pursued an unconventional route.

That route included running away several times as a youth. He recalled the first time he smoked pot while on the run from home, joining a group of migrant crabbing industry workers in the back of their work van. He said everything changed from there. Cannabis being introduced into my life allowed me to elevate my sense of consciousness and kind of see things in a different light. Claiming to now see things differently, he said he saw through the veil of the mundane, everyday reality, and witnessed the human experience as it truly is from a new and fresh perspective.

Running away from home eventually led to Wall becoming homeless in his teens, turning to friends, and on occasions, public parks and restrooms. The lack of a stable home led to him dropping out of school, taking his GED instead to obtain his degree. Wall said the decision allowed him to pursue an alternate route in life.

Hed spend the next few years working in local restaurants, with cannabis supplementing his income. At 20, he saw an opportunity to enter the emerging California cannabis market in Humboldt County. At the time, California was operating as a medical-only marketplace, adhering to the Proposition 215 regulations and its subsequent reforms. Wall said he wanted to help provide cost-efficient cannabis to medical patients. Income would always be welcomed, but he stated several times throughout the interview with High Times that his prime intention was to give customers medical cannabis access.

Wall saw the lifestyle as a way to gain freedom from a society he felt disenfranchised with. He saw the 2008 economic collapse and subsequent lack of prosecution as a sign that society and the system was broken, with the working class left to serve to the rich. Through cannabis and Northern California, he shared that he saw this as an opportunity to be entirely autonomous from a system that I saw as broken.

Wall found that autonomy and a community he lacked back at home, save for his skateboarding friends. Wall felt he was contributing to a sustainable and victimless livelihood that helped others while providing him a modest living.

The Northern California community was well aware it still faced potential dangers with violating state and federal laws. However, the Obama years and the Cole Memo gave some a slight sense that the Feds were finally coming around on federal decriminalization and eventual legalization.

Wall said operators in the area remained naturally paranoid during the period, still in fear of just one person tipping off the Feds. Still, he said the general consensus was that cannabis prosecution was a 20th century invention finally existing solely in the past, which wouldnt cause the unfortunate damages it had for decades before.

He said sentiments began to change when President Donald Trump appointed two anti-cannabis Attorneys Generals during his term, first Jeff Sessions and then William Barr.

Federal intervention became a reality in 2019. Wall was made aware that he was the subject of a crackdown while on vacation with family in Portugal. It was during this time that he said he became aware of the severity of cannabis charges. Everybody knows its federally illegal, but certainly not to that extent until the find themselves affected first-hand, he stated.

Wall was worried he wouldnt be allowed back into America without facing apprehension. After those fears were dashed, he first tried to get his affairs in order, but he found many in his trying opting to cash-out rather than support him.

Eventually, around autumn 2019, Wall left the U.S. for Central America. He would stay on the run until July 2020 before turning himself over to Feds at Los Angeles LAX airport. He would be shipped across the U.S. via bus and Con-Air flights, stopping at various prisons along the way, before reaching his current destination in Maryland. He said the journey is known as diesel therapy.

While Wall awaits his hearing on nonviolent federal cannabis charges, he is housed at the Chesapeake Detention Facility in Baltimore. The facility, known for its high level of violence, also endured significant exposure to the COVID-19 virus.

This is no place you want to be, said Wall, as he reported that stabbings occur regularly. He noted that one prisoner went so far as to have weaponized milk cartons with bodily waste against guards in an assault.

The experience has certainly created an impact on Wall, like it would almost anyone. He doesnt consider himself institutionalized, but shared that staying in a groove is essential to healthy adaptation. To do so, he exercises regularly, reads often and tries to meditate for at least 20 minutes a day. A profound read has been Murray Rothbards The Ethics of Liberty. The book had a significance in developing his enthusiasm for Libertarianism social and economic structures. He also credited former cannabis convict turned author Richard Stratton for helping with his adjustment.

Life in the facility worsened when COVID-19 reached the prison, with Wall saying he didnt know an inmate who didnt contract the virus. He stated that his symptoms were minimal but remains slightly concerned about possible long-term effects. He alleges that the guards brought in the virus, saying, Its the only way it comes in here. He added that instead of separating infected cellmates from other individuals, the guards would lock the door, not allowing either to leave for days at a time. He called the scenario a nightmare.

Wall waits for his May 2022 first appearance in court. I will have been incarcerated for 23 months as a legally innocent individual by the time I have my first appearance in court, said Wall, asking if that timeline adhered to a citizens right to a speedy trial.

It is oft-reported that prisoners face harsher sentences if they forgo a plea deal and fight their chargesoften forcing many to take a plea regardless or guilt or innocence. Despite the risk, Wall is ready to have his day in court. Whether guilty or innocent, Wall abhors the idea of surrendering by copping out, to a plea. He considers doing so accepting defeat. Ive known from childhood that these people were wrong, he said of regulators. He doesnt believe in fate, but said the case almost feels like something hes been preparing for some time.

He calls the drug war the most historically flagrant violation of personal property rights by the state. Asking who is the government to regulate what a citizen can consume, he added, especially a natural plant, widely regarded as a holistic medicine. Wall would later explain that alcohol, pharmaceuticals and shotguns as far more dangerous, readily available legal options.

Walls lawyer, Jason Flores-Williams, is a noted activist and is prepared to fight the case.

Flores-Williams isnt shying away from grand language to drive home his point. I dont understand this countrys commitment to ideological necrophilia, the insistence on continuing to have sex with dead ideas, he said of the ongoing drug war and its effects.

The lawyer added, I do not intend to live with the distinction of being the last attorney to have his client go to prison for pot.

Despite the attention being on Wall, he hopes readers understand that he is just one of many continuing to be arrested and forced to serve years, decades for nonviolent cannabis charges. Like himself, many continue to face lengthy prison sentences despite the so-called Green Rush of legalization sweeping America.

He believes that without change, others like him will continue to get snared in the system while the powerful continue to escape punishment for the various allegations and crimes. Are we tired of being lied to, tired of all the lies and the War on Drugs? Wall asked.

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2 Words Explain the Real Reason Elon Musk Lives in a $50000 Tiny Home – Inc.

Posted: at 10:58 am

Elon Musk's vision is clear, "to have enough capital to colonize Mars." But his decision to live in a 400 square foot prefab tiny home isn't just about freeing up capital to afford his mission and a whim of minimalistic enlightenment.

To process towards achieving this out-of-this-world plan to colonize Mars means doing whatever it takes. And that includes selling off a multi-million dollar property portfolio and living in a rented home that costs just $50,000 to build. A house so small and lightweight, a Tesla can trailer it around--no semi-trucks required.

On top of that, his tiny home doesn't resemble the quaint minimalist homes resting upon stunning landscapes with million-dollar views, as you might see in architecture magazines or in Airbnb's list of unique homes. His rented tiny home is on the bleak grounds of SpaceX in Boca Chica, Texas--a rural area lacking any form of glamour synonymous with the billionaire lifestyle.

But his goal isn't to have the biggest home in the best neighborhood but rather to create neighborhoods and homesteads on another planet. And the way in which that could be done depends on a lot more than an immense amount of capital. It requires an equally immense amount of planning, testing, and preparation.

If you look at Musk's Mars plans, you'll notice that, not surprisingly, the homes don't exactly resemble a city like Manhattan, nor does it look like your token, white picket fence-clad suburban developments. Constructing dwellings on another planet would naturally look different from what we're used to on this planet.

To effectively build a colony on Mars, buildings would need to be erected quickly and easily, with as little energy as possible. In other words, colonizing Mars would require a highly streamlined process with great precision. One that would look much like an assembly line within the most advanced manufacturing processes.

One variable in the success of this process would depend upon employing very small, lightweight, and easily transported materials. One that would likely function a lot like a Boxable home--Elon Musk's current dwelling.

That's right, it appears the real reason Musk is living in a $50,000 pre-fabricated tiny home is for product testing purposes.

It's not just the house itself that Musk is testing out either. He could have just as easily downsized and lived quite practically anywhere. And yet, he chose Boca Chica, Texas, an area consisting of miles of flatlands and a 40-minute drive from civilization. An area that, in many ways, provides a taste of what life on Mars might be like.

What it boils down to is his commitment to his goal. Musk has stated that, "when Tesla and SpaceX go bankrupt, I will go bankrupt personally." But the genius of Musk's mini house isn't just that he's all-in with skin in the game, but that he's willing to live his vision--helping it come to life in the process.

In an interview, Musk has stated that "I think possessions kind of weigh you down." And though the notion is at the core of minimalism, the seemingly universal statement says a lot coming from the man who is on a mission to colonize a planet 246-million miles away from Earth.

It's not enough to know where you want to be, you need to know how to get there--a key factor in learning how to launch like Elon Musk. Knowing what weighs you down is a vital aspect of planning for success is product testing, which provides an example of where Musk does a brilliant job of applying his brilliance and a vital aspect in strategy that drives success.

The most successful entrepreneurs don't just dream big, but they're ruthlessly committed to the point of putting everything on the line to make what might appear to be far-fetched dreams to others, their reality. And this doesn't just mean going all-in financially but going all-in when it comes to all facets in the pursuit of a goal. It's the Founders, like Elon Musk that do the unheard of who manages to do the unthinkable.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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Mars Attacks!: What Ever Happened To The Cast? – Looper

Posted: at 10:58 am

The president's lascivious press secretary, Jerry Ross (played by actor Martin Short), sees this whole Martian arrival as a big opportunity, both for the country and the president himself. He encourages the commander-in-chief to appear on TV and announce the alien presence outside the Earth's atmosphere before any news outlet can beat them to the punch. Jerry's proclivities for taking call girls back to the White House leads to him inadvertently aiding the Martians in their attempt to kill the president. Whoops.

In the 1997 comedy "Jungle 2 Jungle," Short played the role of cranky businessman Richard Kempster, partner toMichael Cromwell (Tim Allen), who learns he has a sonnamed Mimi-Siku (Sam Huntington) with his soon-to-be ex-wifePatricia (JoBeth Williams) in Venezuela. The same year, he played Murray, a fairy godfather toAnnabel (Mara Wilson), whose wish is to see her father land a role in a musical version of Charles Dickens' "A Tale of Two Cities" in the film "A Simple Wish." For a single season, Short hosted "The Martin Short Show," which featured his popular character Jiminy Glick, who later got his own Comedy Central show, "Primetime Glick," for three seasons beginning in 2000.

In 2006, Short reunited with Allen, appearing opposite him as Jack Frost in "The Santa Clause 3: The Escape Clause." Beginning in 2010, he voiced the titular Dr. Seuss character in "The Cat in the Hat Knows a Lot About That!" for three spread out seasons and a total of five specials.Short is currently starring with longtime friend and co-star Steve Martin in the Hulu murder-podcast sitcom "Only Murders in the Building."

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Astronauts’ bodily fluids might help build shelters on colonized planets – Stars and Stripes

Posted: at 10:58 am

(Materials Today/Facebook)

Can humans build structures on other planets? Maybe it could be as easy as giving blood.

Given the expense and difficulty of getting building materials to places like the moon or Mars, the idea of construction is tricky at best.

A new study suggests some surprising materials that could make the task much easier: astronauts' blood, urine, or even tears.

In a paper in Materials Today Bio, researchers explore a proposed way to add astronauts' own bodily fluids to another planet's soil. The resulting material would be similar to concrete - but could be reinforced to be even stronger.

The formula relies on combining human serum albumin, the most abundant protein in blood plasma, with water and the dust and rock on other planets. They call the resulting material, which is similar to concrete, AstroCrete.

When the researchers added urea - a substance found in urine, sweat and tears - to the mixture, it increased its compressive strength threefold, making it much stronger than concrete.

The paper lays out the method and suggests ways to harvest the needed compounds and use them on a hypothetical lunar or Martian base. The compound could be used to create bricks or act as a mortar that binds existing rocks together, helping astronauts create much-needed shelters against the sun's radiation.

The scientists admit the feasibility and health effects of the method would need "significant further investigation," but they suggest a single astronaut could fuel the creation of the equivalent of a single clay brick a month with their blood plasma alone. Over the course of a mission on Mars, they write, each astronaut "could produce enough additional habitat space to support another astronaut, potentially allowing the steady expansion of an early Martian colony."

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10 things in tech you need to know today – Business Insider Australia

Posted: at 10:58 am

Jordan Parker Erb Sep. 23, 2021, 10:00 AM

Good morning and welcome to 10 Things in Tech. If this was forwarded to you, sign up here. Plus, download Insiders app for news on the go click here for iOS and here for Android.

Lets get started.

1. Facebooks CTO is stepping down. Mike Schroepfer, Facebooks chief technology officer and one of Mark Zuckerbergs closest confidants, will be taking a role as senior fellow within Facebook next year. Everything we know about his departure, including his successor.

2. Apple CEO Tim Cook wants employees to stop leaking internal memos, according to leaked internal memo. In a note that was ultimately leaked to The Verge, Cook said people who leak memos do not belong at Apple, and that the company would track down whoever kept leaking internal documents. More on that ironic twist of fate.

3. Facebook and Instagram user satisfaction just dropped to all time lows. After surveying thousands of people, one of Wall Streets top internet analysts found that users are increasingly unhappy with the apps. Heres what else he found about the apps downward spiral.

4. Bill Gates was questioned about his meetings with Jeffrey Epstein in a new PBS interview. Gates said he regretted having dinners with the convicted sex offender and disgraced financier, and that their meetings were a mistake. Heres what else he said.

5. Facebook overpaid the FTC by nearly $US5 ($AU7) billion to protect Zuckerberg, shareholders claim. In a lawsuit made public Tuesday, shareholders said after the Cambridge Analytica scandal Facebook overpaid the FTC to prevent it from suing Zuckerberg personally. Get the details on the payments they allege were meant to make his problems go away.

6. Amazon gave $US100,000 ($AU138,098) in cash to employees who proved they were vaccinated against COVID-19. The company dolled out cash prizes and cars worth as much as $US40,000 ($AU55,239) to eight employees in a company lottery and two grand prizes of $US500,000 ($AU690,489) are still up for grabs.

7. Tesla drivers looked at the road less when using Autopilot, according to an MIT study. But researchers said the findings didnt necessarily mean the drivers were distracted heres why.

8. Elon Musk just took his last house off the market. Musk pledged in 2020 to sell almost all physical possessions to fund the colonization of Mars but seems to be hanging onto one final property. What we know about Musks Bay Area mansion.

9. New documents show the behind-the-scenes battle between a powerful Google exec and a fired right-wing agitator. Emails obtained by Insider show previously unreported details in the dustup between SVP Urs Hlzle and Kevin Cernekee, an engineer who many Googlers considered a right-wing provocateur, and who was ultimately fired. Read our exclusive report.

10. Better quadrupled its workforce during the pandemic and became one of Americas top startups. The mortgage company hired 7,000 people during the pandemic, and was nominated by LinkedIn as the top startup in the US. Execs shared with us how they ramped up hiring and how they keep staff happy. Get the inside story on Betters rise to the top.

Compiled by Jordan Erb. Tips/comments? Email [emailprotected] or tweet @JordanParkerErb.

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How does terraforming work in the Alien universe? – Space.com

Posted: at 10:58 am

The subject of terraforming lies at the center of James Camerons Aliens, at least when it comes to worldbuilding. Released in 1979, Ridley Scotts Alien already saw a group of space truckers visit an unknown planetoid, which would later become LV-426 in the 1986 sequel. And spacesuits werent needed anymore to walk on its surface when Hadleys Hope went silent.

After Ellen Ripley and the crew of the Nostromo came across a massive ship of unknown origin filled to the brim with xenomorph eggs in 2122, the Weyland-Yutani Corporation knew they had struck (biological) gold, and a terraforming process was kickstarted as a cover-up in 2159, two years after the colony was established.

By the time Ripley was found floating in space and learned about the xeno-related developments, this slow but steady transformation had been going on for roughly 20 years. LV-426 still looked like a hellscape, but the air was breathable. How did Weyland-Yutani achieve this? And, more importantly, would it be feasible in real life? According to geophysicist David Waltham, it might just be a matter of getting lucky and finding the right planet, as there is nothing which would make it impossible.

Before we continue, if you want more Alien content, be sure to check out Alien movies ranked article to see a rundown of the franchise's highs and lows.

Watch the Alien franchise on Amazon Prime Video

The concept of terraforming has been around for quite a while, especially if we explore contemporary literature. Of course, plenty of science fiction stories deal with new planets already suited for humans (or at least humanoids), but some authors chose to explain how giant balls of rock and dust could potentially be turned into Earth-like worlds capable of supporting life.

An interesting riff on the subject (and one of the first) was H.G. Wells The War of the Worlds (1898), which described a red weed brought by Martians that quickly killed off Earths plant life and began to take over our planets surface. The idea of advanced extraterrestrials doing their own terraforming during or after an invasion is quite plausible. If you think about it, humans would be aliens to other planets everyone in the universe would want to feel at home and make their existence easier wherever they went, right?

Sci-fi has specifically put a lot of thought into the question: could we really terraform Mars, making it into a cozy new planet for mankind? Nowadays, were looking at our red neighbor as a dead planet that once, almost surely, harbored life of some kind. This idea was already floated by authors such as Edgar Rice Burroughs and his Princess of Mars (1912). Much later, films like Total Recall (1990) toyed with the notion of terraforming Mars in the mainstream, making it way too easy an underground ancient alien machine promptly turns solidified atmospheric gases that were buried into a breathable atmosphere. We can work with mysterious alien tech and solidified materials, but the process itself would take centuries regardless of the presence of the needed gases. More importantly, the pressure would also take quite a while to rise we dont want anyone without a spacesuit to explode.

Back to Aliens, we find Building Better Worlds as the main slogan of the nefarious Weyland-Yutani Corporation. Apparently, terraforming (and presumably mining) celestial bodies is a large part of their galactic business. When acid hits the fan and the xenomorphs take over Hadleys Hope, their operations on LV-426 have been active for decades. But is that enough time for Acheron (formally labelled as LV-426) to develop a breathable atmosphere?

The film itself doesnt have many answers when it comes to terraforming, but the procedure appears to revolve around reutilizing the existing atmosphere breaking down pre-existing elements, transforming, and redistributing them instead of starting from scratch, which would indeed take centuries. Basically, mankind cant turn any planet or planetoid into an Earth-like environment in the Alien universe; most components need to be present already, same goes for the atmospheric conditions. This fixes the centuries-long problem that comes up in other works of fiction, or at least makes the storytelling more realistic.

Complementary material detailing the Alien universes history and technology claim the first Automated Atmosphere Processor became a reality in 2029, with a first terraforming process happening on Gliese 667 Cc during the 2030s and ending around 2040. The Weyland Corp Terraforming Division was created in 2072, effectively starting a new age of space exploration. As stated before, native atmospheres are transformed thanks to the companys Atmosphere Processing Plants and other techniques, such as algae bloom tanks that consume excess carbon dioxide and generate oxygen. It all depends on the properties of planets which have been previously scouted, inspected, and approved for viable terraformation.

As we can see in Aliens, the process isnt pretty either. LV-426, which is actually one of the three moons orbiting Calpamos in the Zeta Reticuli system, is a dark and rocky wasteland unfit for life despite its now breathable atmosphere. Xenomorphs, which arent native inhabitants, do okay because, well theyre xenomorphs, the perfect organism. For all we know, they can float around space just fine.

Acherons transformation never reaches its end because the Processing Plants reactor exploded as a result of Ripley and the Colonial Marines battle against the xenomorph infestation of Hadleys Hope. We do, however, get to see successfully terraformed planets in other pieces of Alien media, but were not stepping outside the franchises cinematic canon here. Ridley Scotts Alien prequels Prometheus and Alien: Covenant are strictly linked to terraformation as seen in James Camerons film though. The former explores another moon of Calpamos, LV-223, whose atmosphere is nearly identical to Earths. And the latter takes place mostly in Planet 4, which housed a city populated by the Engineers, the ancient beings behind bio-weapons which gave birth to the xenos and who most likely colonized and terraformed a number of planets, including Earth. It all comes full circle in those films despite all their faults.

Planet 4 remains an interesting Earth-but-not-quite world; its vegetation clearly has the same origin as the plants on Earth, yet the planet was depicted as odd and different enough. Reaching such a step in planetary development would be a big and complicated job. Some scientists and artists suggest maybe we should try to terraform Earth by letting nature reclaim parts of our planet again and fix what weve destroyed in order to get a little practice.

Some thinkers have also warned (and keep warning) future space explorers and corporate giants of the inherent ethical problems that should be considered when drastically changing a worlds atmosphere and/or geography. For example, in his legendary book Cosmos, Carl Sagans opinion on the matter supported the idea of creating new worlds for mankind, yet he believed Mars . . . belongs to the Martians, even if they are microbes. We can safely guess some folks said something similar before Europeans discovered America and its peoples. This whole issue slips into environmental philosophy and the discussion around anthropocentrism, which may be stories for another article.

For now, NASA and other organizations claim that terraforming is not possible using present-day technology and that makes the creation of Earth-like environments impossible, so were a bit behind schedule when compared to the Alien canon. Needless to say, business magnates and new-age tech gurus like Elon Musk disagree, and are saying they can terraform Mars themselves right after the private space race takes them there. Lets just hope Tesla or Amazon dont end up becoming our universes version of Weyland-Yutani.

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Most popular baby names in the last 100 years – WWNY

Posted: at 10:58 am

Names have power.

Numerous studies have shown that names can impact a person's level of career success along with their likelihood of getting a job.There have also been cases where judges have had to legally intervene and prevent attempted name changes on the grounds of abuse, confusion, or simply being too bizarre.

Stackercombed through Social Security Administration data, examining births from 1920 to 2019 (most recent data), and the corresponding names given to newborns. All names are from Social Security card applications for births within the U.S., and the top 50 for each gender are ranked according to their popularity within the total births over the past 100 years.

Whether a child is named in honor of a grandparent, a fictional character, or just because a chosen moniker sounds pretty, that choice remains with that person for the rest of their life, short of an official name change. No matter how arbitrary, our given names resonate as significant components of our identities.

Keep reading to discover the most popular baby names in the last 100 yearsand if yours made the cut.

You may also like: Most popular baby names shared by famous musicians

- Babies born in the last century: 602,696- 2019 popularity rank: #676 (377 babies born)- Peak year: 1947

Perhaps the multitude of famous Jerrys, from Seinfeld to a certain mischievous mouse, have contributed to the popularity of this beloved name. Jerry has somewhat fallen from gracethere were more than 17,000 baby Jerrys in 1943 and just 488 in 2017.

- Babies born in the last century: 531,894- 2019 popularity rank: #537 (567 babies born)- Peak year: 1922

The popularity of the name Virginia may be linked to the state's crucial role in American history. When the English began colonizing North America in the late 16th century, Virginia covered more area than the state's modern boundaries and was named such in honor of The Virgin Queen, Elizabeth I of England.

- Babies born in the last century: 611,319- 2019 popularity rank: #552 (506 babies born)- Peak year: 1952

Modern-day Dennises have a long name lineage with varied cultural touchstones. The name's Greek origin is Dionysios, which refers to a follower of the god of wine and revelry, Dionysos. The name is also connected to St. Denis, a third-century martyrnot to mention the titular character from the classic TV series "Dennis the Menace" that ran from 1959 to 1963.

- Babies born in the last century: 541,277- 2019 popularity rank: #1,696 (122 babies born)- Peak year: 1954

The name Janet was originally inspired by a shorter version of the name Jane, which itself comes from the French for Jehanne.From early Hollywood starletsJanet Gaynor and Janet Leigh to singer-songwriter Janet Jackson, Janets have been making entertainment headlines for the last century.

- Babies born in the last century: 637,347- 2019 popularity rank: #19 (9,349 babies born)- Peak year: 1927

Historically and in folklore, Jack is often used to represent a charming, clever, if not slightly off-kilter characterthere's Jack Frost, Jack of Jack and Jill,Jack with his infamous beanstalk, and even Capt. Jack Sparrow. The name tends to represent the success of the common man, although of course has been lent to some darker figures like Jack the Ripper, as well.

You may also like: Baby names that gained the most popularity the year you were born

- Babies born in the last century: 542,250- 2019 popularity rank: #940 (279 babies born)- Peak year: 1947

The popularity of Carolyn steadily increased throughout the 1930s, rocketing from the #41 spot in girl baby names in 1933 to #10 in 1942. From there, however, its cache began to decrease once again. Carolyn was ranked as 841st in 2017. Well-known Carolyns include actor Carolyn McCormick ("Law and Order," "You Know my Name") and Carolyn Cassady, an American writer who was married to Neal Cassady and was a major character in Jack Kerouac's classic memoir "On the Road."

- Babies born in the last century: 663,725- 2019 popularity rank: #206 (1,870 babies born)- Peak year: 1964

Saint Patrick himself was vastly responsible for both the Christianization of Ireland and bringing the name Patrick into vogue. However, the name was not used much on the Emerald Isle before the 17th century, as it was seen as too sacred for everyday use.

- Babies born in the last century: 546,309- 2019 popularity rank: #191 (1,529 babies born)- Peak year: 1985

A name is truly part of the cultural zeitgeist when it's linked to a particular hairstyle, but the name Rachel far outdates Jennifer Aniston's lovely locks on Friends.Rachel was a biblical figure, appearing in Genesis as the wife of Jacob, and mother of Joseph and Benjamin.

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- Babies born in the last century: 666,982- 2019 popularity rank: #11 (11,230 babies born)- Peak year: 1993

Early popularity of Alexander can almost certainly be traced back to Alexander the Great, the Macedonian ruler who established one of the largest empires of the ancient world. The name remains beloved and for several years throughout the 1990s, nearly 1% of male babies took the name Alexander. In 2019, the name did not crack the top 10 but was still a fairly common choice.

- Babies born in the last century: 548,279- 2019 popularity rank: #3,068 (52 babies born)- Peak year: 1955

Debra, a variant of the name Deborah, has strong Jewish origins. In Hebrew, devorahtranslates to bee,and Deborah is also the name of a Book of Judges figure in the Old Testament, who leads the Israelites to safety away from the Canaanites. Deborah was later adopted by the English.

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- Babies born in the last century: 679,913- 2019 popularity rank: #328 (1,011 babies born)- Peak year: 1924

Though there are still new Raymonds being born in the U.S., the name reached its height of popularity several decades ago. It was the 15th most popular baby name in 1918 and held a ranking close to that for several years. By 1949, Raymond was ranked #30 for boy's names and generally continued to fall from there.

- Babies born in the last century: 550,466- 2019 popularity rank: #243 (1,299 babies born)- Peak year: 1956

Catherine has lost popularity by a slim margin to a very similar-looking cousin: Katherine. However, Catherines everywhere can take solace in the fact that they have more than one legendary figure among their group; for example, Catherine of Aragon and Catherine the Great. While the latter Russian empress is often remembered for her romantic activity, she also organized the coup that brought her to power.

- Babies born in the last century: 706,987- 2019 popularity rank: #390 (798 babies born)- Peak year: 1962

Gregory stems back to Greek roots, with the name itself indicating watchfulness. The name has also belonged to many a pope, beginning with Gregory I, who was commonly known as Saint Gregory the Great and is considered afounding figure of the medieval papacy.

- Babies born in the last century: 563,333- 2019 popularity rank: #922 (285 babies born)- Peak year: 1952

It likely comes as no surprise that Christine comes from Christian origins. The name's meaning, with Latin roots, is commonly understood as follower of Christ. The popularity of this name was highest in 1952 but has fallen since.

- Babies born in the last century: 707,244- 2019 popularity rank: #403 (768 babies born)- Peak year: 1918

Frank most certainly falls into the category of simple, classic boys names that once experienced a boom but have taken a dive in popularity in recent years. However, there's a chance that Frank could come back in a slightly different form. In 2018,Todaynoted that avintage naming trend was on its way back: using boyish nicknames such as Frankie for girls.

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- Babies born in the last century: 563,391- 2019 popularity rank: #231 (1,335 babies born)- Peak year: 1920

Ruth has one of the earliest peak years of any name on this list, having reached its apex in 1920. The name has biblical roots, but the most notable modern-dayRuthis likely RuthBader Ginsburg, who was born in 1933 and served asassociate justice of the Supreme Court.

- Babies born in the last century: 710,086- 2019 popularity rank: #22 (9,237 babies born)- Peak year: 2001

Samuel, a name with extensive historical origins, has consistently ranked in the 21st century as one of the most-favored name choices for baby boys. Samuel is originally derived from the Hebrew name Shemuel. Important historical figures bearing this name include Samuel the Prophet, a revered figure in Judaism.

- Babies born in the last century: 570,150- 2019 popularity rank: #2 (17,102 babies born)- Peak year: 2003

Though the origin of the name Emma dates back earlier than the 18th century, the rise of its popularity may be connected to the 1709 Matthew prior poem called Henry and Emma.Of course, Jane Austen's Emma,published in 1815, probably didn't hurt either. The name hit its peak in 2003one year after Rachel and Ross named their daughter Emma on Friends.

- Babies born in the last century: 730,425- 2019 popularity rank: #7 (12,942 babies born)- Peak year: 1989

The name Benjamincomes from the Hebrew name Binyamin, which translates to son of the south. Benjamin hasmade a strong showing in recent years, increasing in popularity from the #22 most popular baby name in 2010.

- Babies born in the last century: 574,858- 2019 popularity rank: #121 (2,431 babies born)- Peak year: 1990

The name Katherine has Greek origins and translates to pure.Famous Katherines, both real and otherwise, include Katherine of Shakespeare's Taming of the Shrew and actress Katherine Heigl.

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- Babies born in the last century: 759,155- 2019 popularity rank: #140 (2,671 babies born)- Peak year: 1992

Throughout England, Brandon is the name of several small towns and parishes. There are Brandons located in Warwickshire, Suffolk, and elsewhere. The meaning, derived from the Old English brom and dun, translates closely to the hill where broom grows.

- Babies born in the last century: 576,029- 2019 popularity rank: #80 (3,351 babies born)- Peak year: 1990

In the decade leading up to Samantha's peak popularity year, Molly Ringwald played Samantha Sam Baker in the 1984 film Sixteen Candles andSamantha of immense American Girl Doll fame was initially released in 1986.From 2000 to 2019, Samantha fell from #7 to #80 on the list of most popular girl baby names in the U.S.

- Babies born in the last century: 769,663- 2019 popularity rank: #527 (536 babies born)- Peak year: 1971

The name Scott, unsurprisingly, has a centuries-long Scottish history. Early records of Scott as a last name date back to the 12th century in Roxburgh, Scotland. However, there is also evidence of the Old English word scottidenoting Gaels whose conquered land (in the fifth century and earlier)eventually became Scotland.

- Babies born in the last century: 588,265- 2019 popularity rank: #228 (1,355 babies born)- Peak year: 1985

Like neon spandex and big, permed hair, Nicole goes hand-in-hand with the 1980s. The name remained close to the top-10 most popular girl names from 1978 to 1988. During the absolute peak of Nicole mania, more than 1% of female babies born were given the name.

- Babies born in the last century: 777,285- 2019 popularity rank: #155 (2,516 babies born)- Peak year: 1988

Between 1971 and 1972, the name Justin saw a massive increase in popularity amongst baby boys, climbing from #103 to #60. Though the best year for Justin was 1988, in which it was the 17th most popular boys name, Justin was solidly in the top 100 boys names every single year from 1972 to 2014. Of course, two of the most prominent Justins today were born within this time frameJustin Bieber, in 1994, and Justin Timberlake, in 1981.

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- Babies born in the last century: 592,694- 2019 popularity rank: #1,496 (145 babies born)- Peak year: 1954

The U.S. Social Security website's records of Pamela stop in 2011, during which there were only 266 little Pams brought into the world. However, during the 1950s, Pamela was quite a popular name. One of the earliest usages of the name occurred in the 16th century, in Sir Philip Sidney's The Countess of Pembroke's Arcadia.

- Babies born in the last century: 802,430- 2019 popularity rank: #757 (311 babies born)- Peak year: 1947

Larry was originally shorthand for Lawrence or Laurence. Larry reached its height of popularity in the 1940s, and was most popular in 1947the year comedian Larry David was born. Other famous Larrys include TV and radio host Larry King, born in 1933, and basketball player Larry Bird, born in 1956.

- Babies born in the last century: 606,286- 2019 popularity rank: #1,069 (235 babies born)- Peak year: 1957

Brenda saw sustained popularity throughout the mid-20th century. Though the exact origin of this name is up for speculation, some guess it may be linked to the Old Norse word brandr, meaning sword. Singer Brenda Lee first gained national fame as a childin 1956when she appeared onABCs Ozark Jubileetheyear before the name hit peak popularity.

- Babies born in the last century: 840,005- 2019 popularity rank: #311 (1,084 babies born)- Peak year: 1952

Like another pair on this list (Catherine and Katherine), Stephen and Steven are in a bit of a battle. Unfortunately for the pcontingent nationwide, it's the other spelling that has maintained a little more consistent popularity. But it's not all bad newsStephen was popular throughout the middle of the 20th century, and gets to claim quite a few famous namesakes.

- Babies born in the last century: 629,400- 2019 popularity rank: #63 (3,807 babies born)- Peak year: 1918

Anna has been one of the most consistently well-liked names of the past century. In 1900, Anna was the third most popular baby girl name in the country, and the lowest it ever dipped since then was to 106th place, in 1971.

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- Babies born in the last century: 844,121- 2019 popularity rank: #64 (5,418 babies born)- Peak year: 1988

Jonathans have maintained their place in the top 100 most popular boys names every year from 1962 to 2019. Originally derived from a Hebrew name pronounced Yonatan,meaning Yahweh has given,Jonathan is recognizable from the Old Testament.

- Babies born in the last century: 652,923- 2019 popularity rank: #429 (737 babies born)- Peak year: 1918

While the name Helen peaked in American popularity a full century ago, there are quite a few famous or influential Helens to keep its legacy alive. Between mythological figure Helen of Troy, the incredible Helen Keller, and the iconic Helen Mirren, the name Helen will certainly remain on peoples' lips.

- Babies born in the last century: 877,492- 2019 popularity rank: #176 (2,187 babies born)- Peak year: 1970

Eric, derived from Old Norse origins, is said to mean eternal ruler. Eric is one of few names with the distinct honor of being linked to a Disney prince (although there are some who contend that Prince Eric was, well, not exactly the best.

- Babies born in the last century: 658,437- 2019 popularity rank: #256 (1,266 babies born)- Peak year: 1971

Angela from The Officeinfamously wore American Girl doll clothes made for large colonial dolls,but not all Angelas are quite so eccentric. The name Angela has a rich history, perhaps the most exciting part of which is the name's link to, you guessed it, angels.

- Babies born in the last century: 891,818- 2019 popularity rank: #78 (4,601 babies born)- Peak year: 1995

Nicholas is a 1990s mainstay through and through. The name remained in the top 10 for most popular baby names for boys throughout most of that decade and into the early 2000s, but has taken a fall since then. Nicholas is derived from nike, meaning victory.

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- Babies born in the last century: 668,154- 2019 popularity rank: #1,487 (146 babies born)- Peak year: 1935

Shirley Temple (the person, not the drink), can perhaps be thanked for this name's 1935 popularity peak, as some of her early hit films, like Curly Top,were released around this time.

- Babies born in the last century: 899,858- 2019 popularity rank: #773 (302 babies born)- Peak year: 1952

Though the name is not immensely common amongst babies today, it did see an impressive span of high popularity. Gary began to gain popularity in the early 1930s, and maintained a spot in the top 30 boy names from 1937 all the way to 1966.

- Babies born in the last century: 680,682- 2019 popularity rank: #203 (1,471 babies born)- Peak year: 1975

Amy wasn't just popular in the 1970s; it was a smash hit, cracking the top two most popular girl baby names four years in a row. Interestingly, the name seems to have caught on in the U.K. slightly later. Amy was the 23rd most popular girls name in England in 2007 while it only landed at #119 that same year in the U.S.

- Babies born in the last century: 925,412- 2019 popularity rank: #13 (10,679 babies born)- Peak year: 1998

Like many other names on this list, Jacob can be traced back to biblical roots. Jacob, the Hebrew patriarch, serves as the traditional ancestor for the people of Israel. According to Genesis, Jacob was incredibly cunning and quick-witted, and eventually fathered 13 children.

- Babies born in the last century: 689,366- 2019 popularity rank: #940 (279 babies born)- Peak year: 1951

Kathleen has a mighty impressive record. The name remained among the top 100 baby names for girls for seven decades, all the way from 1920 to 1990. Kathleen is of Irish origin, as an alteration on the name Caitlin.

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- Babies born in the last century: 937,629- 2019 popularity rank: #54 (6,087 babies born)- Peak year: 1985

Ryan is a newcomer in the name game. According to SSA data, there's no record of the name, or the amount was negligible in the U.S. prior to 1946. Ryan then made a giant leap in popularity from 1970 to 1971, moving from #139 to #51 on the list of most popular boys names. Ryan remained extremely popular for the next 30 years.

- Babies born in the last century: 705,685- 2019 popularity rank: #748 (373 babies born)- Peak year: 1957

Though some have contested that the name Cynthia has long lived in the shadow of its assumed nickname, Cindy, it has still found plenty of time to stand on its own. Cynthia was extremely popular through much of the 1950s and 1960s.

- Babies born in the last century: 975,104- 2019 popularity rank: #364 (876 babies born)- Peak year: 1962

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How Shaina Wiel Is Shifting the Leadership of Sports – Sports Illustrated

Posted: at 10:57 am

Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sportsfrom the veteran athletes, to up-and-coming stars, coaches, executives and morein the series,Elle-evate: 100 Influential Black Women in Sports.

For Shaina Wiel, it all started with a small group chat.

The 35-year-old had several different professional threads buzzing on her phone, but the purpose of each was all the same: how to succeed and thrive in the sports industry.

The goal really was just for us to help each other, says Wiel. It started as a community that kept me going. And then I realized this is not my personal friend group anymore. This is something the community at large needs.

After years of being one of a handful of Black women on the executive side of the sports industry, Wiel became acutely aware that her colleagues needed an inviolable space to uplift one another, speak freely and put each other on professionally. And so, in 2016, Wiel took the idea of a group text messaging chain and founded Minorities in Sports Business (MiS), an organization with a clear mission: to serve as the primary source for a diverse group of people so that they can connect, exchange resources, glean insight and gain a competitive advantage in their careers.

Since its inception, MiS and its affiliates has grown into a national, invite-only digital hub of more than a thousand sports professionals. The creation of this virtual space where people of color can build communities to network horizontally and thrive is slowly but surely shifting the dynamics of the entire industry.

Courtesy of Shaina Wiel

Before founding MiS, the native of Southside Jamaica, Queens, held positions with ESPN, the NBA, Samsung and Coca-Cola, and earned a bachelors degree in bio-evolutionary psychology from Penn State and a master's degree in sports management from Columbia University. Wiels experience identifying the marketing desires of one of the most powerful consumer segmentssports fansand working with athletes to build their own personal brands established her as an expert in professional development, leadership and empowerment for Black women and people of color in sports early on in her career. Now, shes fully committed to honoring the first' Black Indigenous People of Color (BIPOC) women in sports by making sure they arent the last.

In the wake of last years ongoing racial reckonings, MiS garnered more business than ever.As pressure mounted on social media for companies to share the demographic makeup of their executive teams, Wiel saw a vested interest from new clients hoping to prioritize diversity.

I think people are starting to realize that saying, We can't find talent of color at this level just really isnt an excuse anymore, says Wiel. And executives are willing to invest in the resources to look for that talent now.

By diversifying executive teams and centering Black women, Wiel is disrupting her white, male-dominated industry and providing representation for Black professional athletes who make the sports industry a global export. Since MiS was founded, more than 80% of its members have secured either an interview or a position in their desired field. Her clients include the PGA Tour, Grabyo, NBA, MLB, Octagon and many others, including individual athletes at the national level. MiS also provides services across domestic and international leagues and teams for sports such as baseball, football, soccer, basketball, tennis, golf, and auto racing.

Ive been a front-row passenger in Shainas growth and desire to help people of color on their journey in the sports business, says Wiels mentor Roman Oben, the NFLs vice president of football development. This generation of rising minority sports business professionals is in great shape with the MiS community.

Courtesy of Shaina Wiel

Wiel is not only committed to changing the face of the current sports industryshes also leveraging experience and networking to help the leaders of the future. Through the creation of college chapters under MiS Next, Wiel has developed professional opportunities for Black and brown college students and recent graduates at schools such as the University of Missouri, Penn State, UCF, Howard University, Florida A&M University and the University of Pennsylvania, with more to come in the next year. And according to Wiel, this is only the beginning. Shes doing everything in her power to make sure that the vital information shared on her platform shifts the industry in a major and permanent way.

When you think about the way that the industry is changing, why do you have a majority of leadership who do not look like your fan base, or your player? Wiel asks. I always say, look at what happens when you let people tell their own stories, share tips and offer advice. So to me, that transfers to the business side too.

Naya Samuel is a contributor for Empower Onyx, a diverse multi-channel platform celebrating the stories and transformative power of sports for Black women and girls.

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Amazon’s ‘LulaRich’ perfectly explains the demise of the girl boss – MSNBC

Posted: at 10:57 am

A multilevel-marketing sales pitch is kind of like porn: You know it when you see it. On Instagram, theres a formula. A bright-eyed woman maybe shes blonde, maybe shes smiling widely, maybe she has her product laid out on the table in front of her or on a rack behind her. But the focus is still on her, because shes not just trying to sell you a thing, shes trying to sell you a feeling.

Womens faux-powerment was part of LulaRoes lore from nearly the beginning.

Theres probably a long, meandering caption below. There might be some seemingly RANDOM CAPITALIZATIONS for extra EMPHASIS. And then, of course, there will be hashtags: #beyourownboss #womenempoweringwomen #hustle #followyourpassion #girlboss

The specter of girl-bossery is front and center in LulaRich, the four-part Amazon docu-series about now-infamous multilevel marketing (MLM) company LulaRoe. The series explores the rise and (partial) fall of the clothing MLM, which saw a meteoric rise between 2013 and 2016, and ultimately became a mainstream news story because of its predatory recruitment practices, which left many of its retailers, mostly women, in debt, and left LulaRoe facing a mountain of litigation. (The company recently settled a suit brought against it by Washington State.)

In some ways, it feels like the girl boss was always destined to start recruiting for an MLM; the logical conclusion of an era dominated by #getyours corporate white feminism. Nothing exposes the emptiness of such an ethos than witnessing it be so easily co-opted by an exploitative, conservative, anti-feminist enterprise like LulaRoe.

Womens faux-powerment was part of LulaRoes lore from nearly the beginning. I watched my wife shatter glass ceilings, Mark Stidham tells the camera in LulaRich, about his wife and co-founder DeAnne. As the story goes, the company came to be after DeAnne began selling maxi skirts she made at home out of the back of her car. As demand grew, DeAnne and her husband Mark, both devout Mormons, began selling merchandise to independent distributors who would buy merchandise, resell it, and recruit more distributors.

But LulaRoe didnt just sell skirts and buttery soft leggings in an assortment of tacky, limited-edition patterns. They sold the dream of unfettered financial success full-time pay for part-time work. With LulaRoe, the company told its would-be consultants, women could have it all: the money, the perfect marriage, the beautiful children and the ability to stay home with them.

In LulaRich, former retailers discuss how womens empowerment was a core part of the recruitment pitch and a way to encourage distributors to work more, work harder, and sometime bring their entire families into the enterprise. It was a bait and switch: entice struggling white women with the fantasy of opportunity for endless financial gain (that was the empowerment), and then reinforce traditional gender roles once they were ensnared.

In some ways, it feels like the girl boss was always destined to start recruiting for an MLM.

LulaRoe hid behind the guise of uplifting and empowering women, said former retailer Courtney Harwood in LulaRich. We were supposed to be empowered at first and then the husband was supposed to take over.

It had the potential to be a perfect storm. The rise of LulaRoe coincided with the mainstreaming and ultimately, political dilution of feminist messaging. In 2012, Sheryl Sandberg published Lean In, which essentially argued that the path toward womens advancement and equality, specifically within the context of the workforce, rested on individual women. We hold ourselves back in ways both big and small by lacking self-confidence, by not raising our hands, and by pulling back when we should be leaning in, she wrote.

Lean Inbecame a massive bestseller. The messaging was seductive precisely because of its individuality. As Leigh Stein put it in an essay for Medium, by presenting gender disparities in the workplace as a war to be fought on a personal level, Sandberg allowed women to feel like they were activists whenever they advocated for themselves.

Fighting to change a sexist system to benefit the collective is overwhelming; it requires years of political organizing without the promise of personal benefit. Lean In offered another way forward: Ask for more. Raise your hand. Rise through the ranks. Demand power. Make the system work for you. Rather than positioning capitalism as in conflict with feminist political goals, girl boss feminism offered up the idea that capitalism might actually be the path toward salvation.

It was a comforting message, especially for a generation that was set up to fail by entering the workforce during and in the immediate aftermath of the financial crisis of 2008. (As a member of that generation who became a journalist covering womens issues around the time Lean In came out, I can attest to the overwhelming power of its worldview.)

The Golden Age of the Girl Boss (circa 2012 to 2020), dominated by beautiful, white, rich women founders, quickly followed. Sophia Amoruso, Leandra Medine, Miki Agrawal, Audrey Gelman, Tyler Heaney, Steph Korey. These womens lives were coded as aspirational; their wealth a feminist achievement in and of itself. Youve probably heard their names and seen their glossy photos. You might have also read about their inevitable falls from grace.

Amoruso, who created clothing company Nasty Gal, published her memoir, #GirlBoss, in 2014. It offered a politics-free version of feminism, one that again suggested that the monetary success and ascension to power of one woman might inevitably be considered a win for us all. It is a convenient and self-serving idea. As Jia Tolentino wrote in her 2019 book of essays, Trick Mirror, A politics built around getting and spending money is sexier than a politics built around politics.

Its this message that LulaRoe seized upon and capitalized on in order to bolster its astronomical growth. When asked by the LulaRich filmmakers how they came to a message of womens empowerment, Mark Stidham points to DeAnnes individual financial success: She was able to make the money she was willing to go out and make, he says. She made hundreds of thousands of dollars of profit in a very short time. The empowering women came from me being married to a powerful wife.

DeAnnes story was then held up as a model of what other women could achieve if they just paid the $5,000(minimum) cost to join LulaRoe. When the retailers that got in on the ground level began seeing their own monetary successes, their stories were also used as recruitment tools. DeAnne and the other powerful LulaRoe retailers were girl bosses in their own right, selling the glossy dream to other women who would inevitably be set up to fail.

They used cheap language of feminism, as journalist Jill Filipovic outlines in LulaRich, to latch onto this pop feminist message that doesnt actually tangibly change anything.

Girl boss feminism offered up the idea that capitalism might actually be the path toward salvation.

Of course, the scam of a pyramid scheme is that only the people who get in early and stay at the top are able to make money. Everyone else, inevitably, has to lose. But the pitch was highly effective. At its height in 2017, LulaRoe had about 80,000 retailers and brought in $2.3 billion.

By 2020, amidst a global pandemic and a national reckoning about racism in the workplace, the seductive pull of girl boss feminism had largely faded. It was harder if not impossible to buy into the fantasy of the inherent goodness of a single powerful woman, when so many less powerful women were screaming about their mistreatment, sometimes at the hands of other women. The prevailing narrative shifted back toward the more grueling, less glossy, work of undoing toxic structures.

But even as girl bosses have gone out of vogue in elite feminist circles, LulaRoe has hung on tightly to its #bossbabes.

I scanned Instagram for the hashtag #LulaRoe as I was writing this piece. The hashtag has been used 4.2 million times, more than 100 times in the last 24 hours. Only a smattering of the most recent photos are highlighting LulaRich. Most of them are just white women, out here #hustling. Out here trying to be good moms and good wives and good women.

One retailer posted a photo on Saturday from Oregon. She smiles statically at the ground, as she models some new LulaRoe styles. In the caption, she poses a question: Who is going to join my rebellious girl gang?

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