Daily Archives: August 1, 2017

I recently interviewed Catherine Price, author of Vitamania: How Vitamins Revolutionized the Way We Think About Food. The book is a habit-altering romp through the seemingly banal topic of vitamins.

Price got the idea for her book when her husband asked her the question, Whats a vitamin? and Price found that she didnt have an answer. Vitamins, to spare you the suspense, are organic compounds that we tend to come across in foodand without which we would die. There are 13 human vitamins: A, C, D, E, K and seven B vitamins (thiamine (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), pyroxidine (B6), biotin (B7), folate (B9) and cobalamin (B12)). But if that was all Vitamania was about, it would have made for a short book. Instead Price explores how the discovery of vitamins has shaped our diet, and our perspective on health.

Although the book was published in 2015, it couldnt feel more relevant today. From Gwyneth Paltrow to Alex Jones of Info Wars, it seems like everyone is promising that vitamins and their creepy alter ego, supplementscan soothe what ails us. Supplements are now a multi-billion-dollar industry that many say will continue to grow. But we're not getting any healthier. Last year, U.S. life expectancy declined for the first time since 1993. How did we become a vitamin and supplement obsessed society, and why isn't that keeping us from getting sick?

Price has a few ideasand a few warnings to keep in mind the next time you're staring down an aisle of supplements.

The following Q&A has been edited for length and clarity.

The most definitive thing we know is how much you need not to die. I think some researchers would argue its more nuanced than that, but from a consumer perspective thats really what it boils down to.

The RDA is like the government trying to create a sweater that would fit 97 out of every 100 Americans. If you try to do that, you'd end up with a very large sweater that 97 out of 100 people could fit into. But that does not mean its the correct size for everyone. There's 96 out of 100 people who could fit into a smaller sweater.

And, for the most part, the current recommendations are based on the highest recommendations from 1968. The FDA has not updated the recommendations that the daily values are based on. They're supposed to be updated, but that's probably going to get delayed until at least 2020.

For the next couple of years, when you lookat the percent daily value for vitamins and minerals on the back of a food or a supplement, that is based off of very outdated recommendations. You shouldn't be aiming for 100 percent.

If it werent for synthetic vitamins, we would not be able to eat the way we today without getting horrible vitamin deficiencies. When were first able to synthesize vitamins in the 20s, 30s, and 40s, that really changed the kind of products that we were able to make. You had the processed food industry really start to take off, combined with this ability to put back nutrients that the processing had removed.

Breakfast cereal is one of the most egregious examples of this, because youre essentially eating a multivitamin. They have vitamins incorporated into the dough, or, depending on what the vitamin is, some of them are actually sprayed on. It really is just like dust on top of your otherwise nutritionally vapid corn flake, and they call it a healthy start to your day.

When you've got a houseplant and you know that it needs water to survive, you may pour a gallon of water on it thinking it will just use what it needs and the rest will just pour out of the bottom of the pot. But the houseplants roots can get rotten, or they could grow a fungus, or there could be some other harm that's caused by the excess water.

People say Americans have the most expensive urine in the world, because we take all of these vitamins and it's no problemwe're just peeing them out. But a couple of years ago, a woman killed herself by drinking too much water. If you can kill yourself drinking water, that's a warning that just because you need something in a certain amount doesnt mean that you can keep taking it ad infinitum, or that it will do something good for you.Its possible that were triggering diseases that take a long time to develop, but that are a result of being saturated with vitamins all of the time.

I think the poor feedback loop is also true for dietary supplements, which are not vitamins, because people take all sorts of crazy s**t. There are more than 85,000 supplements on the market in America, and one may not do anything bad to you immediately. But it could be that you have a daily dietary supplement habit and over years some kind of side effect develops. And then 15 years later you have a health problem and you dont know its because of this product you were taking.

Supplements are regulated, but not in the way that you or I as consumers would ever think that they would be regulated. Theyre regulated under The Dietary Supplement and Health Education Act, which the industry helped to get passed. The law forbade the FDA from requiring that supplement manufacturers have to prove that their products are safe or effective before selling them.

If you think about it, its totally nuts. You should have some assurance that whats sold on the shelf as a health product isn't going to hurt you, and ideally is going to do what it says it's going to do.

Some products that are advertised as dietary supplements are clearly substances that the average consumer would think would be a food. Like, some teas are dietary supplements instead of a food. And the reason is because there was less regulation if it was a dietary supplement then if it was a food.

If you bought a loaf of bread and it turned out it was actually a dozen eggs inside the package you'd probably complain. But the equivalent can and does happen pretty frequently with dietary supplements. A consumer went to buy a multivitamin and the bottle had penne pasta in it, which is an extreme version of not being able to predict what you'll get.But more often, pretty dangerous stuff is snuck into dietary supplements like illegal prescription drugs.

"And definitely stay clear of sexual enhancement, body building, and weight loss. Those are the three categories that are adulterated the most with truly dangerous substances."

It's extremely difficult, if not impossible from a consumer's perspective to know for sure what's in their products. If youre going to buy them, definitely do research on which brands have been tested, and stick with the bigger brands.And definitely stay clear of sexual enhancement, body building, and weight loss. Those are the three categories that are adulterated the most with truly dangerous substances.

Even with vitamins, there are issues where they put overages into the vitamins or more of a vitamin than they say is on the label. They want to make sure that by the time you buy it, it has the dose it says. But they've had issues where that's resulted in there being too much vitamin A, which can be toxic.

The best I can say is go to one of several websites where they're actually testing things. The best one, in my mind, is ConsumerLab.com, which requires a subscription. You get a really good breakdown of what the research is and what it does and doesn't show, and has products pulled off the shelf that are testednot paid for by industry.

But it's kind of crazy that you have to send somebody to a subscription-based website to get a true answer as to whether or not the product that they just spent 50 dollars on actually is what it says it is.

I never really did go down that route. But I have, as an experiment for the book, gone into a supplement shop and said, I have diabetes, what can you give me?

They arent supposed to give you advice, because that's medical advice. But they always have a whole selection of these various herbs and concoctions that are supposed to be helpful for blood sugar, which is dangerous. If a supplement product makes your blood sugar go very low or interferes with any of your medication, you could die.

Some of these things probably do have an effect on your blood sugar, so it's scary to think that there's no scientific evidence of what dose does what. There's no guarantee of concentration in what you're buying. There's no warning about how it can interact with anything.

Something that we don't recognize as consumers is how these 13 chemicalsand the way that they were marketed in the early part of the 20th centurycompletely revolutionized the way we think about food today.

They are miraculous because we need them to prevent diseases, but that was really taken advantage of by food marketers and the dietary supplement industry. Thy applied it to a much wider array of productsincluding not just pills, but also foods. I think you really start to see that in the 60s and the 70s with the natural food movement, and then when you fast forward to today you still see it in every single food trend that we have. It's the way we think about food.

Michael Pollan (the author of Omnivores Dilemma) was the first person to really enunciate this in an eloquent way, but the reductionism that we use when we think about food is very remarkable and very, very, American. We don't think, is this bread delicious for my sandwich? We think about how many nuts and seeds it has, and that flax seed has omega 3 fatty acids in it and omega 3 fatty acids are supposed to be healthy because they're advertised on everything.

We basically break food down into components, and then we think about what effects those particular components are supposed to have on our health. We try to turn our meals into these nutritional math problems. And it leaves us so susceptible to things like the GOOP vitamins, or the idea that InfoWars is somehow going to be able to help our health.

The main vitamin manufacturers didn't really want to talk about where their production facilities are, but apart from like, a beta carotene manufacturer in Texas, there's basically no vitamin manufacturing plants in America. When you say, vitamin manufacturing people think of the pills, and obviously, theres thousands of places making vitamins in the states and hundreds of thousands around the world. But I'm talking about the raw ingredients for the pills and those are coming from other places in the world, particularly China.

Going back to what we were talking about before where it would be impossible for Americans to eat the way that we do without the help of synthetic vitamins, its interesting as a thought experiment to ask yourself, if someone really wanted to do a particularly clever kind of war against us, they could cut off or somehow adulterate the supply of synthetic vitamins coming in. It would probably take a while for people to figure out those diseases because we don't see them very often.

The first question people often ask me is, should I take a multivitamin?

And I have no idea if you should take a multivitamin, I don't know what your diet is like, I don't know what medical conditions you have.

People want you to say yes or no, like it's totally always a waste of time or its going to add years to your life. In reality, there's cases where people probably should take a multivitamin, and there's situations where someone is eating a lot of cereal and they're essentially eating a multivitamin every day. They don't need to take a multivitamin, but they could benefit by eating fewer processed foods. We want black and white answers, and there aren't any. We have to learn to be more comfortable with nuance.

And you really should not be thinking about your food in terms of the numbers, or percent of vitamins and minerals that they havebecause that information itself is wrong. When you recognize as a consumer that even the information on the package is not reliable, then you really have to rethink your approach towards eating and come at it at a more holistic way. Just ask, does this food naturally contain a lot of vitamins and minerals? Ok, then that's probably a good way to get my vitamins and minerals. I'm not going to obsess about the particular number of milligrams that it has. I'm just going to eat the orange, or the red pepper.

I think the bottom line is it just points out that nutrition is not a math problem. At least not a math problem that we can solve at this point.

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The three supplements you should never buy - Popular Science

The French national agency ANSES has warned consumers about potential confusion between the drug Lytos and the food supplement Lithos.

The French National Agency for the Safety of Medicines and Health Products (ANSM) and the National Agency for Sanitary, Food, Environmental and Occupational Safety (ANSES) reported a high risk of confusion between the two products at pharmacies.

It issued a warning to alert health professionals, patients and consumers of the potential confusion between the drug Lytos by Riemser Pharma GmbH and Lithos - a dietary supplement, marketed by Biohealth Italia.

Lytos is biphosphonate prescribed in some severe cases of hypercalcaemia (increased calcium in the blood), while Lithos is marketed for recovery from high loss of fluid due to excessive sweating, diuresis or diarrhea.

Since the pronunciations of these two products are identical and their writings very similar, confusion and medication errors can easily occur, said ANSES.

The agencies recommended that medical professionals are careful to also use the non-proprietary name (INN) in addition to the trade name when prescribing Lythos, and that any doctors suggesting patients use Lithos make it clear that the prescription is for a food supplement.

They also requested wholesalers and distributors verify which product is being ordered or distributed especially in cases where orders for new products are placed orally or in writing by pharmacies.

Read the original:

Don't confuse drugs and supplements: French authorities warn - NutraIngredients.com

DUBLIN, August 1, 2017 /PRNewswire/ --

The "Global Dietary Supplements Market 2017-2021" report has been added to Research and Markets' offering.

The global dietary supplements market to grow at a CAGR of 6.52% during the period 2017-2021.

The report, Global Dietary Supplements Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

The latest trend gaining momentum in the market is the demand for the customized dietary supplements. This trend in the dietary supplements market relates to the personalization of nutrients and food according to the health condition, body type, and age. This trend along with the devices and technology which enable a person to track his/her intake of nutrients are supporting the consumption of the dietary supplements. Personalized wellness at its heart revolves around the consumer empowerment. Consumers now not only have access to more data about themselves than ever but with this data they are empowered to take an active role in the management of their health and wellness. In this way, they are able to track their dietary habits ranging from the foods they eat to the dietary supplements they take and the way they exercise.

According to the report, one of the major drivers for this market is the preventive measures for avoiding lifestyle-related diseases. Lifestyle-related diseases are occurring in the working population with a fast-paced lifestyle and so health consciousness is also rising. This has resulted in the increased intake of supplements to compensate the nutritional gap in the diet. There has been a considerable shift in the lifestyle and diet habits of people over the past two decades. Urbanization and consumerism drove this shift, leading to a rapid rise in the consumption of artificial and synthetic food products. The sedentary lifestyle and lack of balanced diet have resulted in the increased incidences of lifestyle-related diseases such as stroke, heart disease, obesity, type 2 diabetes, and atherosclerosis. However, people are becoming aware of these problems and gradually moving toward dietary supplements, which are promoted as being beneficial beyond basic nutrition. These products are purported to provide optimal nutrition and reduce the risk of disease occurrence.

Key vendors

Other prominent vendors

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by product

PART 07: Market segmentation by distribution channel

PART 08: Geographical segmentation

PART 09: Key leading countries

PART 10: Decision framework

PART 11: Drivers and challenges

PART 12: Market trends

PART 13: Competitor analysis

For more information about this report visit https://www.researchandmarkets.com/research/cct4cv/global_dietary

Media Contact:

Laura Wood, Senior Manager rel="nofollow">press@researchandmarkets.com

For E.S.T Office Hours Call +1-917-300-0470 For U.S./CAN Toll Free Call +1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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Excerpt from:

Global Dietary Supplements Market to Grow at a CAGR of 6.5% by 2021 - Analysis By Product & Distribution Channel - Markets Insider

Dawn Teer

In a recent American Medical Association newsletter under the Leading the News headline were these three news links on the results of studies on energy supplements such as the ones reported on recently in The Sun Times.

ABC News (7/24) reports on its website that calls to poison control centers in the US caused by exposures to dietary supplements rose by nearly 50 percent between 2005 and 2012, according to a study published in the Journal of Medical Toxicology. The study said that a majority of those calls involved children, and the authors support increased FDA regulation for certain supplements that were associated with high amounts of toxicity.

This is the article in its entirety. A new study found calls to poison control centers in the U.S. due to exposures to dietary supplements rose by nearly 50 percent between 2005 and 2012, and that a majority of those calls involved children being exposed to supplements. The report, published Friday in the Journal of Medical Toxicology, called for an increase in regulation by the Food and Drug Administration for certain supplements that were associated with high amounts of toxicity. Researchers combed through all calls that were made to poison control centers in the U.S. related to dietary supplement exposure between 2000 to 2012, and also found that the majority of supplement exposure calls (70 percent) involved children 6 years old and under. Dr. Jennifer Ashton, ABC News' Chief Women's Health Correspondent shared some tips on "Good Morning America" today to help keep your children safe from accidental exposures to dietary supplements, advising parents to treat supplements like prescription medicines, and keep them far away from children. She adds that you should never assume that just because something is "natural" that it is safe. Ashton recommends keeping a poison control center phone number handy in your home, and if you do suspect your child has accidentally ingested supplements, to never induce vomiting without speaking to poison control authorities first.

CBS News (7/24, Welch) reports, Seventy percent of the calls involved children younger than 6 years old, and the majority of cases were unintentional, occurring when children swallowed supplements they found at home. Additionally, approximately 4.5 percent of the time more than 12,300 cases serious medical complications occurred. NBC News (7/24, Charles) reports researchers singled out yohimbe tree bark extract as the latest in a long list of dangerous substances that children are accidentally ingesting. It is noted as being particularly dangerous because it had the largest proportion of serious outcome and has been found to cause heart beat rhythm changes and kidney failure in children. Yohimbe is most often used to treat erectile dysfunction in men and low libido in women, even though there is scant evidence that it works. The FDA has received reports of seizures and kidney failure associated with yohimbe consumption.

CNN (7/24, Knight) reports that ma huang, yohimbe, homeopathic agents and energy drinks were found to be the most dangerous supplements.

These stories seem to support the recent stories Jacque Martin has been reporting on in The Sun Times regarding a student who was given an energy product without knowledge or consent from the students parents.

Here is the original post:

Dietary supplements linked to more calls to poison control - Arkansas News

LONDON--(BUSINESS WIRE)--Technavios latest report on the global dietary supplements market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

The global dietary supplements market is primarily driven by the aging population base and the growing health consciousness among consumers. Other driving forces include the need for preventive measures against sedentary lifestyle-related diseases, lack of nutrition-rich food intake, expensive healthcare costs, adherence to government dietary guidelines, and expansion in the retail space.

This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing

Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.

The top three emerging trends driving the global dietary supplements market according to Technavio food and beverage research analysts are:

Looking for more information on this market? Request a free sample report

Technavios sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

Demand for the customized dietary supplements

Personalized wellness at its heart revolves around the consumer empowerment. Consumers now not only have access to more data about themselves than ever but with this data, they are empowered to take an active role in the management of their health and wellness, says Manjunath Reddy, a lead analyst at Technavio for research on food.

Providing consumers with personalized nutritional supplement recommendations based on their own goals and dietary needs will further aid in market growth. For instance, in place of buying the same multivitamin off the shelf that is sold to people with radically diverse needs, there will now be the ability to provide a highly customized vitamin, one that has been formulated to address the specific needs of the individual.

Growing focus on age-related dietary supplements

A new trend has developed wherein the dietary supplements required at each stage of the life are formulated and marketed. The categories designed according to the age are infants, toddlers and teenagers, adults, middle, and old age people. Most of the offerings are in the category of adults and old aged consumers. The adults section is now further categorized based on the gender and other purposes such as fitness training, pregnant women, and other types, adds Manjunath.

Most of the dietary supplement manufacturers for the adult consumers of the age group 20-40 years offers mainly probiotics and multi-vitamin supplements. While the supplements for 40 years and above often offers dietary supplements that are good for heart health and bone health.

New product type formulations

Innovative products such as gummy bears for adults, launched by various dietary supplements manufacturers, contribute to the consumption of the dietary supplements with attractive features of taste and the ease of consumption.

The conventional product forms such as tablets and capsules are available with new formulations in terms of chewable, which negate the need for water for intake of supplements. The chewable tablets are offered majorly as combination supplements and in flavors for maximum assimilation and absorption.

Increase in strategic alliances and partnerships

Strategic alliances and partnerships characterize the global dietary supplements market. Manufacturers, on one hand, collaborate with raw material suppliers to facilitate uninterrupted supply, while on the other hand, they partner with distributors of the food and beverage companies to ensure a steady market for dietary supplements. New product launches and expansions have also increased prominently.

There has been an emergence of events which has caused the strong competitor base in the dietary supplements industry in the last few years. The companies looking for the worldwide presence to increase their market share and acquire a large and strong consumer base have taken measures and initiatives in this regard. The major strategic alliances were acquisitions, investments, and collaborations.

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavios report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavios comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Top 4 Emerging Trends Impacting the Global Dietary Supplements Market from 2017-2021: Technavio - Business Wire (press release)