Monthly Archives: February 2014

Chris McPhaul (Frisco Liberty, TX) : 2013 Sophomore Year Football Highlights
A BallinOutTheGym Production ------------------------------------------------------------------ A young sophomore Chris McPhaul may not be a name anyone has ...

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Chris McPhaul (Frisco Liberty, TX) : 2013 Sophomore Year Football Highlights - Video

GTA Liberty City Stories - Jour 7
Pourcentage accompli 8% - Grippe-sou (406)

By: Pira Nhas

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GTA Liberty City Stories - Jour 7 - Video

Liberty Never Sleeps: The MyRA Money Grab
Conservative talk show with Republican rascal and raconteur, syndicated columnist Thomas Purcell. Uncensored, unfiltered opinions and phone calls from listen...

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Liberty Never Sleeps: The MyRA Money Grab - Video

Prince Tricks, Liberty Bridleless Riding Demo
Prince doing a tricks, liberty dancing and bridleless riding demo for the Rogue Valley Manor seniors to the music of Mary Ann Kennedy. Music is used with the...

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Prince Tricks, Liberty & Bridleless Riding Demo - Video

GTA Liberty City Stories -Jour 8
Pourcentage accompli 9% - Grippe-sou (438) 1 mission pour J.D. O #39;Toole.

By: Pira Nhas

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GTA Liberty City Stories -Jour 8 - Video

Screen-grab from Liberty Mutual ad.

By Chris Reidy/Globe Staff/February 6, 2014

Liberty Mutual Insurance, the large Boston-based insurance company, is getting ready to air new TV ads tied to its Olympic sponsorship of Team USA.

The ads, which were created by the companys long-time ad agency Hill Holliday of Boston, feature Olympic athletes from the past who overcame personal setbacks to go on to later triumphs. A subplot of the ads is that Liberty Mutual can help its customers come back from their own setbacks, such as natural disasters and car accidents, so they can move on with their lives.

For every setback, theres a chance to come back and rise, Paul Alexander, the companys chief communications officer, said. And insurance can be the bridge between the setback and the comeback.

This is Liberty Mutuals first Olympics, said Alexander, who noted that Liberty Mutual is the only Boston-based company to be a Team USA sponsor.

After debuting on NBC during the Opening Ceremonies of the Winter Games, the broadcast spots will continue to air throughout the Olympic Winter Games coverage on NBCs family of broadcast networks and will be supported by a significant number of additional broadcast assets, including billboard and bumpers, to promote Liberty Mutual Insurances status as official partner of the USOC and Team USA, Liberty Mutual said.

Some other insurance companies use their advertising to boast of having the lowest rates. Liberty Mutual, in contrast, sees its target audience as adults between 35 and 54 who are willing to pay a little more for better coverage and service, Alexander said.

Liberty Mutuals Olympics ads are not just about trying to sell insurance; they are also about trying to energize the companys employees. Over the past 12 months or so, the company as organized a series of employee events at which past Olympians put in appearances.

Its about building pride, excitement, motivation, and engagement, Alexander said of this effort. With these events, weve touched 30,000 of our 40,000 employees.

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Team USA sponsor Liberty Mutual to air ads during the Olympics